Local search ranking factors 2103 [Infographic]

Los Angeles, CA – May 24, 2013 – MobiGirl Media, the only COPPA compliant mobile ad agency that exclusively reaches girls 6-16, conducted a survey to find out the thoughts and habits of this niche demographic on mobile advertising.  The in-app survey which included responses from 775 girls surveyed the 6 -16 year olds on their buying habits, purchasing power, what ads they love the most and how tween and young teen girls get the word out when they love something they see in a mobile ad.

“The results show that most girls in this demographic do like advertising.  In fact, 65% of girls noted that they are likely to buy straight from a mobile ad if there is a means to do so,” MobiGirl Media co-founder, Jennifer Noonan noted. “For this demographic, if you offer them an ad for something they like, the click through and share rates are impressive.”  22% or girls surveyed say they always tap on the ads they see in mobile apps, while 56% will tap on an ad if it is for a product that interests them.  53% of tweens would share a cool product with their friends. Of those, 58% said they would share products they love with friends in person and 42% would share things by sending a text or with an in-ad share button.

An astounding 80% of girls say they would buy right away with 20% saying they would wait for a special occasion. Given purchasing constraints of this demographic, 27% did say they would buy with a credit card, while 48% say they would ask their parents to purchase an item for them.

“It’s important for brands to get it right. If the ad does not intrude in their app experience and you make it worth their while, the girls will engage,” stated Noonan. “If the ads are attractive to girls and are for things girls are interested in, they are much more likely to tap on an ad.”  48% of respondents favored fashion related ads, followed by makeup products at 21%, toys at 12%, apps at 11% and books at 8%.  Further, deals and promotional offers do matter. 58% of tweens say they love to get deals and free stuff and will be more likely to tap on an ad that contains them.

The survey was conducted in May, 2013 via MobiGirl Media’s proprietary COPPA compliant SDK. Every girl surveyed replied via an iOS device.  MobiGirl Media is a COPPA compliant mobile ad agency that exclusively reaches girls 6-16. For more information, please visit www.mobigirlmedia.com or contact Staci Torgeson, Publicist, Orca Communications Unlimited LLC at (858) 458-4286 or staci@orcapr.com.

Created by VoucherCodesPro

JMP Securities – 12th Annual Research Conference
Date: May 13, 2013
Time: 8:30am PT (company presentation)
Location: The Ritz-Carlton, San Francisco, CA

J.P. Morgan Technology, Media and Telecom Conference
Date: May 15, 2013
Time: 2:10pm ET (fireside chat)
Location: Westin Boston Waterfront, Boston, MA

Craig-Hallum Capital Group 10th Annual Institutional Investor Conference
Date: May 29, 2013
Time: 1:25 CT (company presentation)
Location: Marriott City Center, Minneapolis, MN

Raymond James Internet & Software Crossover Conference
Date: May 30, 2013
Time: 10:10am PT (fireside chat)
Location: The Ritz-Carlton, Half Moon Bay, CA

Certain webcasts will be accessible on the investor relations section of the ReachLocal website http://investors.reachlocal.com). Archived replays of the webcasts will be available following the live presentations.

About ReachLocal, Inc.

ReachLocal, Inc.(Nasdaq:RLOC) develops online marketing and transaction solutions that power local commerce for SMBs, from lead generation and lead conversion to booking and buying. Our global distribution network includes local Internet marketing consultants and service professionals, along with select third-party agencies and resellers throughout the United States, Australia, Austria, Brazil, Canada, Czech Republic, Germany, Japan, Netherlands, New Zealand, Slovakia, Poland, Russia and the United Kingdom. ReachLocal is headquartered in Woodland Hills, Calif. Subscribe to ReachLocal’s free newsletter to receive news, tips, and other online marketing insights.

For consumers, they can use the company’s new app, My Products, to track products they own, read reviews on products they are considering buying, create wish lists, and locate deals in their area. The value in the My Products app is that it allows consumers to learn in more detail about the products they desire from their social….

So we’re getting lots of questions about Yelp. There’s a lot to talk about here and we have a longer report in the works. For now, I outlined some of our current thinking on Yelp….

Late last year the two divisions of Gannett collaborated on a campaign involving a national office supply retailer (the identity wasn’t disclosed to me). The objective was to drive in-store visits.

BLiNQ and ShopLocal used the latter’s circular data together with a full range of Facebook…

NEW YORK (April 24, 2013)—Telmar Group Inc., a global supplier of advertising media information software and other services, today introduced its new AD Giraffemedia performance application for the iPhone® and iPad® devices.

The AD Giraffe app, available for download from the Apple® App Store℠ site, helps advertisers and ad agencies better reach their desired consumers. A video demo of the app is available here.

AD Giraffe will be available to U.S. media planners at an introductory price of $9.99 until June 1, after that date, the app will sell for $19.99. Users of Telmar’s eTelmar platform will receive access to AD Giraffe free of charge. International versions of AD Giraffe are coming soon.

“If you are a media professional or just a student of the trade, this native mobile app is a constant companion that will never stop giving quality analytics you can depend on,” said Corey Panno, president of Telmar Group Inc.

AD Giraffe lets users access stored demographics native to the app or input their own consumer market, audience and cost data from media vendors, research suppliers and media exchanges. AD Giraffe then uses Telmar’s exclusive methodologies and algorithms to convert audience and schedule preferences into reach and frequency estimates for every medium in an ad schedule.

The app also weighs the impact of a user’s message and media vehicle type and demonstrates the results of switching money or advertisements from one medium to another. Other features include:

• Analysis of cross-media or single-media delivery schedules;
• Optimization allowing users to set reach, frequency and expenditure goals while AD Giraffe recommends a mathematically superior solution, serving as a benchmark for future media planning;
• Thorough, exportable delivery reports with  tables and graphics for individual and mixed media plans, and an export feature to send results to other applications.

For more information about AD Giraffe, please visit www.telmar.com or contact Parker Wishik.

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About Telmar

Telmar Group Inc. is a leading global supplier of advertising and media information software and services. Its 10,000 users in 85 countries include many of the world’s leading advertisers, ad agencies, broadcasters, and digital and print publishers. For advertisers and ad agencies, Telmar provides software for survey and data analysis and integration, media planning and optimization, revenue management and more. For publishers, broadcasters and outdoor operators, Telmar helps collect, store and manage media research for media planning, media sales, revenue management and optimization. Telmar is headquartered in New York and has offices around the world. For more information, please visit www.telmar.com.

Apple®, iPhone®, iPad® and App Store℠ are registered trademarks of Apple Inc.

The ease of use makes me think that we’ll soon see a blooming of vine-type video content in lots of different categories (comedy, adventure sports, etc.). It’s already happening and one place where it seems particularly conducive is local – especially…..