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<channel>
	<title>Local Visibility</title>
	
	<link>http://localvisibility.net</link>
	<description>The Key to the Local Revenue Opportunity.</description>
	<lastBuildDate>Tue, 12 Aug 2008 19:00:10 +0000</lastBuildDate>
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		<title>Local Visibility</title>
		<link>http://localvisibility.net</link>
	</image>
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		<title>You don’t need a website, you need a web strategy.</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/UD8t91olmV8/</link>
		<comments>http://localvisibility.net/2008/08/07/you-dont-need-a-website-you-need-a-web-strategy/#comments</comments>
		<pubDate>Thu, 07 Aug 2008 02:45:31 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Market Leader Strategy]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=112</guid>
		<description><![CDATA[The title sounds like a great API course or a presentation by NAA but it&#8217;s simply reality.
I have to give thanks to Greg Swanson from ItzPublishing for the title which came up in a strategic session about our new Marketplace sales strategy.
This is the statement we should use in every single sales call when discussing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=112&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/08/07/you-dont-need-a-website-you-need-a-web-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/08/07/you-dont-need-a-website-you-need-a-web-strategy/</feedburner:origLink></item>
		<item>
		<title>DPC Update: WisconsinNative.com Launches Portal</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/AyFnJNIMsjQ/</link>
		<comments>http://localvisibility.net/2008/07/26/dpc-update-wisconsinnativecom-launches-portal/#comments</comments>
		<pubDate>Sat, 26 Jul 2008 18:16:26 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Conent Management]]></category>
		<category><![CDATA[Digital Press Consortium]]></category>
		<category><![CDATA[Wisconsin Native]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=109</guid>
		<description><![CDATA[WisconsinNative.com joins the DPC to launch it&#8217;s new Wisconsin portal using 6-Degrees. Award-winning Wisconsin writer Susan Lampert Smith and others will chronicle life in America&#8217;s Dairyland on the new site. 
For authentic Badger State flavor, you can’t get more Wisconsin than Susan Lampert Smith. In kindergarten, she made the newspaper for the first time, in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=109&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/07/26/dpc-update-wisconsinnativecom-launches-portal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/07/26/dpc-update-wisconsinnativecom-launches-portal/</feedburner:origLink></item>
		<item>
		<title>What do you offer the local plumber?</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/U6zD5sBtTi0/</link>
		<comments>http://localvisibility.net/2008/07/19/what-do-you-offer-the-local-plumber/#comments</comments>
		<pubDate>Sat, 19 Jul 2008 14:41:12 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Sales]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=103</guid>
		<description><![CDATA[A simple question for my newspaper readers&#8230;&#8230;..
If a plumber walked into your office right now, what advertising package would you offer him to reach the most potential consumers and drive leads?
Do you feel confident that your sales team understands what the plumber needs to succeed? If so, are you as confident in your ability to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=103&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/07/19/what-do-you-offer-the-local-plumber/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Stan Gauss</media:title>
		</media:content>

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	<feedburner:origLink>http://localvisibility.net/2008/07/19/what-do-you-offer-the-local-plumber/</feedburner:origLink></item>
		<item>
		<title>State of the Union: MediaNews Group</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/FfGYY3UFAcc/</link>
		<comments>http://localvisibility.net/2008/07/08/state-of-the-union-medianews-group/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 04:24:13 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[MediaNews Group]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=102</guid>
		<description><![CDATA[I saw this memo today on Editor and Publisher. The memo was from William Dean Singleton, CEO of MediaNews Group. The goal of the memo was to provide clarity on their finances and give some insight on their future plans.
One comment stuck out to me&#8230;.
Unfortunately, gone are the days where we can operate as a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=102&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/07/08/state-of-the-union-medianews-group/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/07/08/state-of-the-union-medianews-group/</feedburner:origLink></item>
		<item>
		<title>New Project: RATEDkidfun™</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/cUN4rorGuTg/</link>
		<comments>http://localvisibility.net/2008/07/07/new-project-ratedkidfun%e2%84%a2/#comments</comments>
		<pubDate>Mon, 07 Jul 2008 18:33:04 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Product Ideas]]></category>
		<category><![CDATA[NIE]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=101</guid>
		<description><![CDATA[Visibility Consulting Group is currently working on a project that will provide a very rich database of content for consumers and advertisers. We are calling the project RATEDkidfun™. 
The concept behind the project is very simple- Kids from 9-15 review products, events, games, toys, food, etc. We will manage this data, product related blogs and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=101&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/07/07/new-project-ratedkidfun%e2%84%a2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9e004fba80fbfb5bc1bf73625c48392c?s=96&amp;d=wavatar&amp;r=R" medium="image">
			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/07/07/new-project-ratedkidfun%e2%84%a2/</feedburner:origLink></item>
		<item>
		<title>NAA Presentation Idea That Didn’t Make the Cut.</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/0_QRGZOJlSU/</link>
		<comments>http://localvisibility.net/2008/07/03/naa-presentation-idea-that-didnt-make-the-cut/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 13:46:34 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Local Search]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[orangesoda]]></category>
		<category><![CDATA[reachlocal]]></category>
		<category><![CDATA[webvisible]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=100</guid>
		<description><![CDATA[This is an idea I pitched the NAA on presenting almost 2 years ago. I found it as I was cleaning out a drawer so I scanned it to get some feedback. The pitch has some flaws in it but the idea is beginning to take form especially with Webvisible, ReachLocal and OrangeSoda making major [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=100&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/07/03/naa-presentation-idea-that-didnt-make-the-cut/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9e004fba80fbfb5bc1bf73625c48392c?s=96&amp;d=wavatar&amp;r=R" medium="image">
			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/07/03/naa-presentation-idea-that-didnt-make-the-cut/</feedburner:origLink></item>
		<item>
		<title>Update:Digital Press Consortium</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/56vOMExOKS0/</link>
		<comments>http://localvisibility.net/2008/07/02/updatedigital-press-consortium/#comments</comments>
		<pubDate>Wed, 02 Jul 2008 18:49:23 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Digital Press Consortium]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=96</guid>
		<description><![CDATA[
It&#8217;s been a busy and very productive three weeks at the DPC. Besides doing all the basic things we need to do to make this a successful venture we have also been solidifying some partnerships that will help us prove our theory.
In a nutshell we believe that media companies don&#8217;t need fancy tools to succeed, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=96&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/07/02/updatedigital-press-consortium/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9e004fba80fbfb5bc1bf73625c48392c?s=96&amp;d=wavatar&amp;r=R" medium="image">
			<media:title type="html">Stan Gauss</media:title>
		</media:content>

		<media:content url="http://stangauss.files.wordpress.com/2008/07/logo72dpi_rgb_medium.jpg?w=300" medium="image" />
	<feedburner:origLink>http://localvisibility.net/2008/07/02/updatedigital-press-consortium/</feedburner:origLink></item>
		<item>
		<title>Screenwerk: Newspapers of the Future</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/FvjW6HJUI6E/</link>
		<comments>http://localvisibility.net/2008/06/28/screenwerk-newspapers-of-the-future/#comments</comments>
		<pubDate>Sat, 28 Jun 2008 17:45:57 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[local media]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=95</guid>
		<description><![CDATA[This week, after speaking with Chris Tolles, Greg Sterling wrote post detailing his opinion on the what the newspaper would look like in the future.
Of course, I gave my opinion-
To get to the point you are describing the newspaper would have to know specifically what makes them unique (casinos in AC, etc) and then do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=95&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/06/28/screenwerk-newspapers-of-the-future/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9e004fba80fbfb5bc1bf73625c48392c?s=96&amp;d=wavatar&amp;r=R" medium="image">
			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/06/28/screenwerk-newspapers-of-the-future/</feedburner:origLink></item>
		<item>
		<title>Sales Channel Development: Sell Your Audience</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/gPhHXF_YkwQ/</link>
		<comments>http://localvisibility.net/2008/06/24/sales-channel-development-sell-your-audience/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 00:25:17 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Market Leader Strategy]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=94</guid>
		<description><![CDATA[There is a growing trend within the newspaper industry that I believe is very positive.  That trend is to sell their aggregate audience instead of selling product by product.
This strategy will definitely cause a lot of the sales people in the industry today to find new jobs because it is more complicated than selling the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=94&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/06/24/sales-channel-development-sell-your-audience/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9e004fba80fbfb5bc1bf73625c48392c?s=96&amp;d=wavatar&amp;r=R" medium="image">
			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/06/24/sales-channel-development-sell-your-audience/</feedburner:origLink></item>
		<item>
		<title>The Market Leader Strategy: Sales Channel Development</title>
		<link>http://feedproxy.google.com/~r/LocalVisibility/~3/M01VqSGcMe4/</link>
		<comments>http://localvisibility.net/2008/06/13/market-leader-strategy-sales-channel-development/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 13:42:14 +0000</pubDate>
		<dc:creator>Stan Gauss</dc:creator>
				<category><![CDATA[Market Leader Strategy]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://stangauss.wordpress.com/?p=91</guid>
		<description><![CDATA[Getting every sales channel motivated to become the &#8216;Market Leader&#8217; is very important.  For the purpose of this post I am describing the sales channels as:

Print/Broadcast Sales Team (Geo and Category)
Digital Sales Team
Call Center


Not everyone on your sales team is ready to help you earn the &#8216;Market Leader&#8217; status. From past experience, I would [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=localvisibility.net&blog=3358839&post=91&subd=stangauss&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://localvisibility.net/2008/06/13/market-leader-strategy-sales-channel-development/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Stan Gauss</media:title>
		</media:content>
	<feedburner:origLink>http://localvisibility.net/2008/06/13/market-leader-strategy-sales-channel-development/</feedburner:origLink></item>
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