Mobile devices (excluding tablets) accounted for 62.54% of global website traffic as of the second quarter of 2025. In the United States, around 45% of online traffic comes from mobile devices. Watching movies or videos, e-mail usage and accessing social media are the most popular mobile internet activities worldwide. Read more here: Statista

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A 2025 survey of marketers reported that around 83% are using Facebook for marketing purposes, 78% are using Instagram and 69% are using LinkedIn. 60% percent of the marketers who responded to the survey intended to increase their organic use of YouTube for marketing purposes, with a common goal of increasing brand exposure. Read more here: Statista

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The US has the third highest online population in the world after China and India with approximately 322 million people accessing the internet as of February 2025. It continues to grow with the accessibility of broadband internet and mobile phones. Read more here: Statista

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With an average of 98.2 billion monthly visits in August 2025, Google.com remains the most visited website in the world. YouTube follows with 48.1 billion monthly visits, and Facebook comes in third with 9.68 billion. Read more here: Statista

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In August 2025, What’s App, the chat and communication app owned by Meta, was the most downloaded mobile messenger app worldwide, with over 35 million downloads. Telegram ranked second with over 28 million downloads. Mobile social and communication app Snapchat ranked third with almost 27 million downloads worldwide. Read more here: Statista

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In February 2025, the YouTube mobile app ranked first with a reach of 76% of mobile audiences in the U.S. followed by Gmail with 68% and Facebook with 67%. Younger users now favor smartphones for entertainment. In early 2024, entertainment apps topped mobile revenue, with U.S. consumers spending more than $2.65 billion on apps. Read more here: Statista

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In 2024, online advertising in the United States generated a total revenue of about $260 billion. Roughly 40% of that market was generated through search advertising, followed by display ads with 30% of the market, and video ads with 24%. Mobile ads generated approximately 2/3 of the online advertising market revenue. Search is also the leader among the mobile online ad formats, followed by video and banner ads. Read more here: Statista

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Influencer marketing is a form of social media marketing that involves endorsements from popular online creators on platforms such as Instagram and TikTok, exposing brands to larger, targeted audiences. In 2025, the global influencer marketing market was estimated to hit 33 billion U.S. dollars. Read more here: statista

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The global AI market has reached over $184 billion in 2024 and is expected to exceed $826 billion by 2030. ChatGPT’s mobile app achieved over 64.26 million global downloads in March 2025. In February, it boasted 400.61 million monthly active users. Google’s Gemini AI Assistant which launched in the US in February 2024, saw 13.92 million downloads in that month. Read more here: statista

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Facebook is the most popular social network worldwide with more than three billion monthly active users as of February 2025. Meta Platforms owns four of the biggest social media platforms, all with more than one billion monthly active users each: Facebook, Instagram, WhatsApp, and Facebook Messenger. Read more here: statista

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