Blog posts

Here is why internet agencies fail to get you results.

Thu, 26 Jan 2017 15:38:47 GMT

To increase sales a business must align what they offer with what customers are looking for. Prioritize online marketing and off-line sales processes to connect your offerings with your customers.

Why pay a Marketing Agency a Retainer?

Mon, 09 Jan 2017 19:25:52 GMT

Digital marketing is, at its heart, a research-based and data-driven process, as performance optimization and increased sales require a series of incremental steps. Here are several reasons why taking a retainer-based approach to digital marketing with your agency is not only wise, but crucial to maximizing your return on investment.

Free Page Audit Tool

Thu, 10 Nov 2016 18:33:20 GMT

Try Our free page Audit Tool and learn what type of on site issues might be prevenying your site from getting Search traffic.

Local Retail Store Completes Branding as part of Marketing Makeover!

Mon, 23 May 2016 23:18:25 GMT

It all started with an Assessment.... and leads to a Store Brand... and Increased Sales!

The Common Inventory Problem That’s Killing Your Bottom Line and ROI

Mon, 23 May 2016 14:54:46 GMT

Your inventory is slow-moving. Products are getting carried over year-to-year. As a result, inventory levels are consistently rising. And your bottom line is suffering as a result.

Why is this happening? It’s likely you are struggling with a common retail inventory problem – one that can be solved after you’ve identified it.

Evolution of the retail brand experience

Wed, 03 Feb 2016 19:10:29 GMT

Brand experiences extend beyond the physical world into the digital sphere, and back again. A visit to a retail store is just one step in a process that started long before customers arrive and continues long after they leave. If a retailer wants customers to visit their brick and mortar location and remain loyal, it’s no longer enough to simply engage at the physical location.

Internet Marketing: Why Local Business Directories Matter

Tue, 21 Jul 2015 21:01:04 GMT

The Largest Local Business Directories
Below are the most important directories listed from largest to smallest, in terms of traffic. By optimizing your information on these sites, you’ll expose your business to a wider potential local audience.

Local Business Marketing - Retail Digital Strategy

Fri, 03 Jul 2015 19:39:46 GMT

While many new technologies have merit, true digital transformation starts with the basics: a well-defined strategy rooted in a firm understanding of consumer needs, a map of critical touchpoints, and an organizational commitment to adaptation. How we use the Internet in a Company Turnaround

Business Marketing Online: Strategies for Retail or Real Estate

Sat, 28 Mar 2015 16:35:11 GMT

If your business relies heavily on the generation of local leads or local consumer bases, local internet marketing is a concept you will need to fully embrace.

Social Media: How Facebook Places Overhaul Impacts Your Local Business

Sun, 15 Feb 2015 18:31:07 GMT

With the recent overhaul to Facebook Places, it’s now easier than ever to use the social network to discover restaurants, hotels, bars, cafes, public attractions, arts & entertainment, and more in your area, as well as reviews and recommendations. That means local businesses without a presence – and engagement from their customers – are at a disadvantage.

Social Media Marketing: Trends and Tools

Mon, 02 Feb 2015 17:14:30 GMT

The winners in Social Media Tools will go the next step to identify qualified leads using sentiment and intent through predictive analytics and then automate the publishing process.

Retail Marketing Online: Webrooming

Tue, 02 Dec 2014 16:43:42 GMT

In this article, you’ll learn:

How Webrooming is changing the landscape for brick-and-mortar retail businesses
6 tips for using Webrooming to drive business to your store
What drives customers’ decision to shop at a physical location over online

Internet Marketing: Retail Marketing Makeovers

Tue, 30 Sep 2014 13:43:04 GMT

If your business isn’t growing, let Location Traffic help you turn it around by reconnecting you with your customers. Build out a digital footprint for your brand. Call us for a free consultation.

How to Use Online Marketing for Retail or Real Estate

Sun, 20 Jul 2014 17:11:15 GMT

This means that more and more of your potential customers will be able to go online when and where they want to, so keeping your company’s online presence up-to-date is fast becoming a crucial consideration for marketing efforts. If your business relies heavily on the generation of local leads or local consumer bases, local internet marketing is a concept you will need to fully embrace.

Local Internet Marketing for Real Estate Offices: Generate More Leads

Tue, 24 Jun 2014 14:50:32 GMT

Potential buyers search for information on neighborhoods and available properties long before they enlist the help of an agent, and you’re more likely to sign their business if you’re prominent in those local search marketing results.

Local Search Optimization: The Importance of Mobile Search in Retail

Wed, 07 May 2014 13:58:31 GMT

If you have a retail business, you probably “know” that mobile search is important and that you should start thinking about targeting mobile customers.

Retail Marketing Online: Generate Leads Online for Your Brick and Mortar Store

Wed, 30 Apr 2014 17:40:46 GMT

If you have a brick and mortar store, you may have written off online lead generation as the domain of ecommerce sites, but that doesn’t need to be the case. Here are just a few ways that local businesses can use online marketing to reach out to their target audience and get more customers in their stores.

Social Media Marketing: Think Like an Editor - Who Is Your Editor-in-Chief?

Tue, 22 Apr 2014 15:44:14 GMT

Does your company have an editor-in-chief? It doesn’t matter if you don’t work in the media industry—whether you’re running a home decorating store or a magazine, you need someone in your business to play that editor-in-chief role.

Business Marketing Online: How to Listen to Your Retail Customers in the Digital Age

Wed, 09 Apr 2014 19:28:48 GMT

The digital age, however, has added new and more effective ways to listen to what your customers are saying and influence how they feel about your products or services. Some of them have a fairly clear correlation to methods that are available in the “real” world, but others are not so obvious.

Local Search Marketing: Marketing a Local Business Online

Mon, 17 Mar 2014 14:25:51 GMT

Most Retail and Service Businesses draw customers from a radius around their locations. To effectively attract customers, in our age of mobile search, internet advertising for local business can be accomplished using several online marketing techniques.

Retail Marketing Online: Branding Design Experiences

Mon, 10 Mar 2014 21:29:56 GMT

Develop your brand. The first step is actually defining who you are as a company. Many businesses start the process by writing their mission statement. Even if you don’t share this directly with consumers, it can help inform all aspects of brand development.

Marketing Online: Online Ads Do Increase Brick-and-Mortar Store Sales

Sun, 16 Feb 2014 19:15:44 GMT

How does local search marketing and local online advertising ads impacts in-store sales?

Online Retail Marketing Strategy: Tap into Mobile Traffic to Improve

Mon, 10 Feb 2014 14:45:01 GMT

What kind of local retail marketing online strategies can be effective?

Retail Marketing Online: Segment Customers into Lifestyle Groups

Thu, 06 Feb 2014 13:49:35 GMT

Retailers that focus on lifestyles of their customers are getting results: their focus isn’t on a particular type of product, it’s on a particular attitude or mindset.

Internet Marketing: What to Expect in 2014

Mon, 06 Jan 2014 15:50:06 GMT

The businesses that are most successful at using the internet to drive sales are forward-thinking, flexible, and ready to adapt to new strategies as the landscape of the Internet changes. As 2013 draws to an end, now seems like the perfect time to look at what we can expect in the coming year.

Retail Marketing Online: How Far Will They Travel?

Tue, 26 Nov 2013 14:41:13 GMT

When engaging in retail marketing online, brick and mortar businesses must first learn how far customers are willing to travel for their services. Your customer base will necessarily be limited to a certain radius around your location. Do you know what that distance is?

Retail Marketing: In-Store Traffic: Generating Leads

Tue, 19 Nov 2013 18:41:03 GMT

For any marketing strategy in – online or offline – the goal isn’t simply to reach a wide audience; it’s to generate leads from your efforts.

Internet Marketing: The 5 Hummingbird Must Do’s for Businesses

Tue, 12 Nov 2013 16:43:15 GMT

Sites that haven’t updated their strategy yet have remained stagnant or even seen a significant drop in their organic search results. And they’re likely to see a greater impact over time as other companies adopt the latest trends – unless they get on board, too.

Internet Marketing: Google’s Hummingbird Update- implications

Wed, 16 Oct 2013 12:30:05 GMT

Over the past few years, Google has been working to move away from using a purely keyword-based interpretation and towards making a “best guess” at what users are actually looking for.

Using a Customer Profile with Internet Data: Section 2

Thu, 26 Sep 2013 18:27:06 GMT

Why do 93% of major retailers say customer profiling is important to their business strategy?

A Customer Profile gives you detailed assumptions about your customer's characteristics and behavior. It's the place to start, but the next step is to fine tune those assumptions with data generated by the actual actions your customer takes.

Create a Retail Marketing Strategy: Chapter 1

Mon, 16 Sep 2013 21:26:59 GMT

Measuring internet marketing efforts against defined profiles of historical customers enables a business to react to demand shifts quickly.

Strategies for Local Retail Marketing Online

Wed, 31 Jul 2013 16:04:35 GMT

This strategy of focusing on local relevance has also proven to be effective for local stores that belong to a regional or national chain. Local strategies help generate leads, develop trust, and increase engagement.

Developing an effective local online retail marketing plan requires doing the basics – directory listings, PPC campaigns, creating web content optimized for search engines, content marketing – but there are also many new and innovative strategies that you can use.

Hyper-Local Content Marketing and SEO to Drive Traffic to Your New Jersey Location

Thu, 20 Jun 2013 13:15:19 GMT

The More Targeted Your Content Is, the Better
Your content should be focused on your industry as well as your geographical location if you are a location-based business. And don’t just focus on New Jersey, but also the specific cities and areas where your customers are concentrated. This process can also allow you to take advantage of current events as they happen.

Internet Marketing Can Help Your Local Business: The Why, Not the How

Mon, 03 Jun 2013 13:59:43 GMT

The Top 4 Reasons Why You Should Improve Your Local Business’s Website
How much money is your business leaving on the table by not making your website work harder for you? You shouldn’t just build your local business website and walk away. Instead, you can continually use it to better inform your company, improve your practices, and measure your growth.

Retail Marketing Online: Customer Profile

Mon, 29 Apr 2013 13:20:15 GMT

Local Retail Marketing: Use Data Appending to create a Customer Profile

At the core of a strong local marketing strategy is a well defined customer profile that can be targeted to a local geography.

How to Develop Your Internet Marketing Department

Mon, 25 Mar 2013 13:14:24 GMT

As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key. You recognize the value of finding leads on the web and you’re ready to develop an internal internet marketing department, but you’re not sure where to start.

Learn about your Customers: they are speaking to you louder than ever, are you Listening?

Mon, 18 Mar 2013 11:52:49 GMT

The discipline of marketing is shifting from a process of research and strategy formulation that gets implemented over months, to a creative and dynamic assimilation of data driven decision points that get modified in real time.

Marketing Online Can Help Connect You to a Targeted Audience

Tue, 05 Mar 2013 15:53:17 GMT

Every business has a specific audience that they want to reach because they believe that those people are far more likely to become good, long-term paying customers than the general population – your demographic. How exactly can online marketing do this for you?

Segmenting Content Marketing for Better Results

Mon, 18 Feb 2013 17:15:23 GMT

Content Marketing that Segments potential customers for different stages in the buying process leads to higher conversions. Segmenting is exactly what it sounds like: breaking your customers up into groups based on certain criteria. Then you can use this information to generate dynamic content, which is a fancy way of saying that your content on your website or email will change depending on which segment the lead is in.

Content Marketing and the 3 Stages of the Buying Cycle

Mon, 11 Feb 2013 18:55:50 GMT

What content marketing is. The simplest definition is that it is content that a business creates and shares in order to promote a service that they offer or a product that they want to sell. Content should be designed to entertain or help people solve a problem. In this way, it serves the purpose of making businesses aware that there are solutions to issues they might be facing in addition to promoting your company as a thought leader.

Use Internet Research to Predict the Future of Your Business

Sat, 19 Jan 2013 17:04:13 GMT

The time lag between search results and sales trends is showing that people are researching before they actually make the purchase.

Work on Your Business, Not In Your Business

Mon, 14 Jan 2013 16:50:20 GMT

If you’ve been mired in the day-to-day operations for some time now, it’s often hard to see the forest through the trees. While it’s true that no one knows your business like you do, sometimes being too close is the problem. Business consulting with a consultant that understands internet marketing, and how to grow a business can be invaluable resource for entrepreneurs who need a different perspective.

How to Revive a Failing Family Business with Internet Marketing

Fri, 11 Jan 2013 17:36:28 GMT

If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele. An Internet consultant must also have experience for facilitating change in a closely held business. The use of the Internet in Marketing can be the beginning of a new sale strategy, and can affect how the company is organized to serve customers and grow.

Local Search Marketing to Find Customers

Mon, 17 Dec 2012 14:31:32 GMT

Lackluster Holiday Sales? It’s Likely You Didn’t Start Your Social Digital Marketing Early Enough

Wed, 14 Nov 2012 18:20:57 GMT

Once They've Arrived: Converting Online Leads to Sales

Mon, 22 Oct 2012 20:29:30 GMT

SEO: A Moving Target

Wed, 10 Oct 2012 21:23:20 GMT

Why Content Quality Matters

Thu, 04 Oct 2012 17:57:14 GMT

Case Study: Service Business

Wed, 14 Mar 2012 16:38:26 GMT

Small Business Consulting Services

Mon, 05 Mar 2012 21:42:29 GMT

SOCIAL MEDIA & SEARCH MARKETING: An Optimized Content Strategy

Fri, 02 Mar 2012 14:32:10 GMT

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

WEBSITE ARCHITECTURE - B2B SEO

Fri, 16 Sep 2011 20:43:40 GMT

At Location Traffic my approach to SEO is first to understand what the customer is looking for by carefully researching competitors and Keyword data. Then using the Keyword data I build a strategically optimized site architecture, for those keywords, that is understandable to Search Engines and relevant to visitors. Relevancy breeds trust, and opens up the opportunity for a Brand to position itself in the mind of the target customer.

RETAIL MARKETING: in the news

Mon, 05 Sep 2011 16:26:54 GMT

“Having Shep on board as a collaborator has been invaluable,” Hart says. “He’s helped to change the business model for the better.” Pennington Post.com: Published: Friday, September 02, 2011

Case Study: Bicycle Shop

Tue, 24 May 2011 19:39:51 GMT

INTERNET MARKETING PROCESS

Sun, 15 May 2011 21:47:15 GMT

WEB PRESENCE

Sat, 14 May 2011 17:46:39 GMT

SERVICE SECTOR: REALTORS

Wed, 09 Mar 2011 21:26:52 GMT

RETAIL MARKETING: Targeting Local

Sun, 09 Jan 2011 21:23:06 GMT

LOCAL MAPS

Sat, 20 Nov 2010 15:16:37 GMT

SERP TREND

Wed, 22 Sep 2010 20:13:25 GMT