Location Traffic: Shepard Morrow

Local SEO and Retail Marketing

Mon, 29 Apr 2013 09:20:15 GMT

Local Retail Marketing Develop a Geo-Targeted Strategy: Use Data Appending to create a Customer Profile

At the core of a strong local marketing strategy is a well defined customer profile that can be targeted to a local geography.

How to Develop Your Internet Marketing Department

Mon, 25 Mar 2013 09:14:24 GMT

As a business owner, you recognize that your company isn’t growing at the rate it could, and you know the internet is the key. You recognize the value of finding leads on the web and you’re ready to develop an internal internet marketing department, but you’re not sure where to start.

Learn about your Customers: they are speaking to you louder than ever, are you Listening?

Mon, 18 Mar 2013 07:52:49 GMT

The discipline of marketing is shifting from a process of research and strategy formulation that gets implemented over months, to a creative and dynamic assimilation of data driven decision points that get modified in real time.

Marketing Online Can Help Connect You to a Targeted Audience

Tue, 05 Mar 2013 10:53:17 GMT

Every business has a specific audience that they want to reach because they believe that those people are far more likely to become good, long-term paying customers than the general population – your demographic. How exactly can online marketing do this for you?

Segmenting Content Marketing for Better Results

Mon, 18 Feb 2013 12:15:23 GMT

Content Marketing that Segments potential customers for different stages in the buying process leads to higher conversions. Segmenting is exactly what it sounds like: breaking your customers up into groups based on certain criteria. Then you can use this information to generate dynamic content, which is a fancy way of saying that your content on your website or email will change depending on which segment the lead is in.

Content Marketing and the 3 Stages of the Buying Cycle

Mon, 11 Feb 2013 13:55:50 GMT

What content marketing is. The simplest definition is that it is content that a business creates and shares in order to promote a service that they offer or a product that they want to sell. Content should be designed to entertain or help people solve a problem. In this way, it serves the purpose of making businesses aware that there are solutions to issues they might be facing in addition to promoting your company as a thought leader.

Use Internet Research to Predict the Future of Your Business

Sat, 19 Jan 2013 12:04:13 GMT

The time lag between search results and sales trends is showing that people are researching before they actually make the purchase. Retail Marketing

Work on Your Business, Not In Your Business

Mon, 14 Jan 2013 11:50:20 GMT

If you’ve been mired in the day-to-day operations for some time now, it’s often hard to see the forest through the trees. While it’s true that no one knows your business like you do, sometimes being too close is the problem. Business consulting with a consultant that understands internet marketing, and how to grow a business can be invaluable resource for entrepreneurs who need a different perspective.

How to Revive a Failing Family Business with Internet Marketing

Fri, 11 Jan 2013 12:36:28 GMT

If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came from providing a high level of service and advertising locally via the Yellow Pages and through word of mouth courtesy of your long term clientele. An Internet consultant must also have experience for facilitating change in a closely held business. The use of the Internet in Marketing can be the beginning of a new sale strategy, and can affect how the company is organized to serve customers and grow.

Use Local Internet Marketing to Find Customers

Mon, 17 Dec 2012 09:31:32 GMT

Lackluster Holiday Sales? It’s Likely You Didn’t Start Your Social Digital Marketing Early Enough

Wed, 14 Nov 2012 13:20:57 GMT

Once They've Arrived: Converting Online Leads to Sales

Mon, 22 Oct 2012 16:29:30 GMT

SEO: A Moving Target

Wed, 10 Oct 2012 17:23:20 GMT

Why Content Quality Matters

Thu, 04 Oct 2012 13:57:14 GMT

Case Study: Service Business

Wed, 14 Mar 2012 12:38:26 GMT

Small Business Consulting Services

Mon, 05 Mar 2012 16:42:29 GMT

SOCIAL MEDIA & SEARCH MARKETING: An Optimized Content Strategy

Fri, 02 Mar 2012 09:32:10 GMT

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

KEYWORD RESEARCH & WEBSITE ARCHITECTURE

Fri, 16 Sep 2011 16:43:40 GMT

At Location Traffic my approach to SEO is first to understand what the customer is looking for by carefully researching competitors and Keyword data. Then using the Keyword data I build a strategically optimized site architecture, for those keywords, that is understandable to Search Engines and relevant to visitors. Relevancy breeds trust, and opens up the opportunity for a Brand to position itself in the mind of the target customer.

RETAIL MARKETING

Mon, 05 Sep 2011 12:26:54 GMT

“Having Shep on board as a collaborator has been invaluable,” Hart says. “He’s helped to change the business model for the better.” Pennington Post.com: Published: Friday, September 02, 2011

Case Study: Bicycle Shop

Tue, 24 May 2011 15:39:51 GMT

INTERNET MARKETING PROCESS

Sun, 15 May 2011 17:47:15 GMT

WEB PRESENCE

Sat, 14 May 2011 13:46:39 GMT

SERVICE SECTOR: REALTORS

Mon, 09 May 2011 16:26:52 GMT

RETAIL MARKETING

Mon, 09 May 2011 16:23:06 GMT

LOCAL MAPS

Mon, 09 May 2011 16:19:18 GMT

SERP TREND

Wed, 22 Sep 2010 16:13:25 GMT