<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"> 
    <channel>
        <title>LORE BLOG</title> 
        <link>http://www.loremagazine.com</link>
        <description>The official blog for LORE, a brand of REAL Trends Inc., the triumphant voice of the real estate agent</description>
        <lastBuildDate>Sat, 14 Nov 2009 07:57:07 -0700</lastBuildDate> 
        <generator>EasyEdit</generator> 
        <image>
            <url>http://www.loremagazine.com/go/images-2009/lore-logo-195x109.gif</url>
            <title>LORE BLOG</title>
            <link>http://www.loremagazine.com/go/lore-live.php</link>
            <width>144</width>
            <height>144</height>
        </image>
        <language>en-us</language> 
        <copyright>© Copyright 2009 REAL Trends, Inc.</copyright> 
        <managingEditor>tvelt@realtrends.com (Tracey Velt)</managingEditor>
        <webMaster>dru@focusonthevine.com (Dru Shockley)</webMaster>
        <category>Business:Careers</category>
        <ttl>1440</ttl>	
        <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/LoreBlog" type="application/rss+xml" /><feedburner:browserFriendly></feedburner:browserFriendly><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><item>
            <title>Grab a Niche: REOs</title> 
            <link>http://www.loremagazine.com/go/?blog_id=119</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=119</guid>
            <pubDate>Fri, 13 Nov 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Sales professionals, not brokerage firms, have grabbed the REO market niche with a determination not seen in the past.&nbsp; Where brokerage firms have served as the service conduit for such niches as the relocation management and new home marketing business, in this case most financial ...]]></description>
        </item>
        <item>
            <title>The Invaluable Investor: ADVERTISEMENT</title> 
            <link>http://www.loremagazine.com/go/?blog_id=120</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=120</guid>
            <pubDate>Tue, 10 Nov 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Did you know that the typical investor buys multiple homes over a period of time?&nbsp; That these investor-buyers are most often looking for homes to buy in neighborhoods which tend to be middle-class areas with good schools, low crime and access to public services?&nbsp; In a study done in 2007 ...]]></description>
        </item>
        <item>
            <title>Write a Letter: Direct Mail Tips</title> 
            <link>http://www.loremagazine.com/go/?blog_id=118</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=118</guid>
            <pubDate>Tue, 10 Nov 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Looking for a unique holiday mailing idea? Consider writing a personalized letter. Here are tips from Lois Geller, CEO of The Lois Geller Marketing Group. If you can't see the video, click ...]]></description>
        </item>
        <item>
            <title>7 Steps for Success</title> 
            <link>http://www.loremagazine.com/go/?blog_id=116</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=116</guid>
            <pubDate>Fri, 6 Nov 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Is success achieved by trading your family for money? Is success achieved by trading your health for dollars? True and lasting success is accomplished by creating balance in all areas of life and adding wealth to all these accounts on a daily basis. Success is living today with all the zeal, gusto, ...]]></description>
        </item>
        <item>
            <title>Serving the Invaluable Investor: NEW CONFERENCE</title> 
            <link>http://www.loremagazine.com/go/?blog_id=117</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=117</guid>
            <pubDate>Wed, 4 Nov 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Attention: Real estate sales professionals and teams, Broker/Owners, lenders, settlement services providers and anyone in real estate investment.Serving the Invaluable InvestorAdd more revenue to your real estate business in the next 90 to 180 days. Prepare to see your business thrive!Join us ...]]></description>
        </item>
        <item>
            <title>Stemming the Wave of Foreclosures: NAR Good Neighbor Jeff Schrager</title> 
            <link>http://www.loremagazine.com/go/?blog_id=115</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=115</guid>
            <pubDate>Tue, 3 Nov 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[This article is reprinted from Realtor.org.
By the time real estate practitioner Jeff
Schrager got the call from a fellow church member about disabled home
owner Douglas Berard and his looming foreclosure, it was too late to
save Berard�s home. But it wasn�t too late for Schrager, president ...]]></description>
        </item>
        <item>
            <title>5 Tweaks to Make Today: Tom Ferry Video</title> 
            <link>http://www.loremagazine.com/go/?blog_id=114</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=114</guid>
            <pubDate>Fri, 30 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Happy Halloween!We asked Trainer and Coach Tom Ferry of yourcoach.com to tell the LORE blog readers what five business tweaks they can make today to make 2010 better than ever. Here's what he ...]]></description>
        </item>
        <item>
            <title>Mobile Computing: Tablet PCs</title> 
            <link>http://www.loremagazine.com/go/?blog_id=113</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=113</guid>
            <pubDate>Tue, 27 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Do you find yourself doing business from everyplace except an office? If so, a Tablet PC computer can give you an edge. Lightweight with a surface that you can actually write on with a digital stylus pen, the Tablet PC has become the laptop of choice for many busy real estate ...]]></description>
        </item>
        <item>
            <title>Foreclosure Nation: The Silver Lining</title> 
            <link>http://www.loremagazine.com/go/?blog_id=111</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=111</guid>
            <pubDate>Fri, 23 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Want a more in-depth look into the cause of the foreclosure crisis? Real estate attorney and educator Shari B. Olefson, JD, LLM, explains it all in her book, "Foreclosure Nation: Mortgaging the American Dream."Here's her take on the silver lining for real estate professionals (excerpted from her ...]]></description>
        </item>
        <item>
            <title>Bumping Up Business: One broker's story of Tech Success</title> 
            <link>http://www.loremagazine.com/go/?blog_id=110</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=110</guid>
            <pubDate>Tue, 20 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Four months ago Lori Bowers, a broker with The Lori Bowers Group Desert Properties in Quinta, Calif., didn�t even have a PDA. �Not only did I not have a PDA, but when you would search our company name on Google, we would show up as the seventh entry on the first page, now you can find my name on at ...]]></description>
        </item>
        <item>
            <title>REAL Trends Innovation Conference</title> 
            <link>http://www.loremagazine.com/go/?blog_id=112</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=112</guid>
            <pubDate>Mon, 19 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Want to see what you missed by not attending REAL Trends first Innovation Conference last month?Check out the video. If you can't see it, click ...]]></description>
        </item>
        <item>
            <title>The More Things Change: The More They Stay the Same</title> 
            <link>http://www.loremagazine.com/go/?blog_id=109</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=109</guid>
            <pubDate>Fri, 16 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[�Things are more like they are today than they have ever been before." --Yogi Berra, Hall of Fame baseball player and coachWith all the noise and focus on social networks and their impact on our industry and society as a whole, it pays to take a step back and ask, �What is truly new and different ...]]></description>
        </item>
        <item>
            <title>It's a Jungle Out There: Turn it into Paradise</title> 
            <link>http://www.loremagazine.com/go/?blog_id=108</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=108</guid>
            <pubDate>Tue, 13 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[As real estate professionals, you�re wired to be optimistic. �This listing will sell quickly.�&nbsp; �My buyer will write today.�&nbsp; �The appraisal will be good; the loan will be approved.�&nbsp; But, do you really think positively?&nbsp; Probably not. This type of market takes a lot out of even ...]]></description>
        </item>
        <item>
            <title>It's Your Business: Plan for Your Future</title> 
            <link>http://www.loremagazine.com/go/?blog_id=107</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=107</guid>
            <pubDate>Fri, 9 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[As a sales associate, you�re responsible for the success of your business. Economist John Tucillo explains how you can better manage your business by planning ahead. If you can't see the video, click ...]]></description>
        </item>
        <item>
            <title>Recruiting a Younger Generation: Tips for hiring Gen-X and Gen-Y</title> 
            <link>http://www.loremagazine.com/go/?blog_id=106</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=106</guid>
            <pubDate>Tue, 6 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Recruiting is hard work. �You can occasionally pluck the seasoned, successful sales associate from a different company but there has to be a reason for that person to leave,� says John Downey, executive vice president of Coco Early Associates in Massachusetts and New Hampshire. In addition, the ...]]></description>
        </item>
        <item>
            <title>$8,000 Tax Credit: Last Chance to Get the Word Out</title> 
            <link>http://www.loremagazine.com/go/?blog_id=104</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=104</guid>
            <pubDate>Fri, 2 Oct 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[As the $8,000 First-time Homebuyer Tax Credit window narrows, it's important you get the word out to prospective buyers that now is the time to buy. The Internal Revenue Service (IRS) put together this video for consumers. Consider using it as a marketing ...]]></description>
        </item>
        <item>
            <title>6 Tips for Building a Team</title> 
            <link>http://www.loremagazine.com/go/?blog_id=103</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=103</guid>
            <pubDate>Tue, 29 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[I know what you�re thinking--�This market has killed my income, so how can I afford to put together a team?� But, there�s actually no better time than now to do it. Consider partnering with another agent as a start or hiring a college student for a few hours a week, then go from there. Kelly Cobb, ...]]></description>
        </item>
        <item>
            <title>Get the Listing: 9 Tips from Multi-million dollar producers</title> 
            <link>http://www.loremagazine.com/go/?blog_id=102</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=102</guid>
            <pubDate>Fri, 25 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[A strong listing presentation can help you do more than get the listing. It can help you determine the sellers' motivation which will help in marketing and pricing the home to sell. Here are 9 tips, gathered by Bernice Ross, real estate coach and trainer with RealEstateCoach.com.  Adapt and ...]]></description>
        </item>
        <item>
            <title>A Day in the Life of a Gen X Real Estate Professional</title> 
            <link>http://www.loremagazine.com/go/?blog_id=101</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=101</guid>
            <pubDate>Tue, 22 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Blackberry�check. Texting furiously�check. Mobile office�check. Welcome to the world of the Gen X and Gen Y real estate professional.The young professionals are rarely seen without a Blackberry Smartphone in hand. They have an office, but spend most of their days on the move. Grounded in ...]]></description>
        </item>
        <item>
            <title>Hiring a Virtual Assistant?: Consider this!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=100</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=100</guid>
            <pubDate>Fri, 18 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[It�s a sad fact: Today�s sales associate is working harder for half the money. Between working with short sale sellers, foreclosures and updating your social media sites, where do you have time to market? Many successful sales associates know that you must hire help to stay afloat, but money is ...]]></description>
        </item>
        <item>
            <title>What is Rational?: Are loan mods making you miserable?</title> 
            <link>http://www.loremagazine.com/go/?blog_id=99</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=99</guid>
            <pubDate>Tue, 15 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[As markets start to calm and a floor, of sorts, is achieved, real estate professionals are now faced with new federal and state programs that aim to keep people in their homes.&nbsp; These programs, most are variations on loan modification, are achieving their aims to some degree.&nbsp; What ...]]></description>
        </item>
        <item>
            <title>Safe Open Houses: Realtor Safety Week September 13-19</title> 
            <link>http://www.loremagazine.com/go/?blog_id=98</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=98</guid>
            <pubDate>Fri, 11 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[The National Association of REALTOR's Realtor Safety Week is September 13-19, 2009. Open houses can be a great sales tool�but hosting one also exposes you to numerous unfamiliar people for the first time. Take these steps to stay safe:�&nbsp;&nbsp;&nbsp; If possible, always try to have at least one ...]]></description>
        </item>
        <item>
            <title>How to Build a Podcast</title> 
            <link>http://www.loremagazine.com/go/?blog_id=97</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=97</guid>
            <pubDate>Tue, 8 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With iPhones and other smartphones all the rage, consider podcasting to reach a wider audience. With a podcast, an audio or video recording featured on your Web site or downloadable to a smartphone or iPod, real estate professionals can add one more tool to their arsenal. Real estate tech trainer ...]]></description>
        </item>
        <item>
            <title>Market Snapshot: Orlando</title> 
            <link>http://www.loremagazine.com/go/?blog_id=95</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=95</guid>
            <pubDate>Tue, 1 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[From time to time, we�ll feature market snapshots of areas around the country. Here, Lynn Ganster, a sales associate with Beach &amp; Luxury Realty Inc. in Orlando, Fla. offers some insight into her market.I�m a residential sales associate and work in the Orlando (Orange and Seminole Counties) ...]]></description>
        </item>
        <item>
            <title>Terrific Trolley Tours: Innovative Marketing</title> 
            <link>http://www.loremagazine.com/go/?blog_id=96</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=96</guid>
            <pubDate>Tue, 1 Sep 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Tricia Fox has always done things a little bit differently from other real estate professionals in her downtown Chicago area. From art shows to shopping center kiosks to home-buying seminars that draw more than 500 people, Fox, broker of Tricia Fox Group of Keller Williams Luxury Real Estate in ...]]></description>
        </item>
        <item>
            <title>8 Tips for Adding Video to Your Marketing Plan</title> 
            <link>http://www.loremagazine.com/go/?blog_id=93</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=93</guid>
            <pubDate>Fri, 28 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Everywhere you look on the Internet today, you see videos. For real estate professionals, posting a video to Youtube can get you higher search engine rankings and leads. With RSS feeds and video sites such as Yahoo Videos, AOL Videos and YouTube, it�s vital you start a video campaign. By uploading ...]]></description>
        </item>
        <item>
            <title>Multiple Transactions: We need your input for national research!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=94</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=94</guid>
            <pubDate>Thu, 27 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[REAL Trends is doing national research about multiple transactions. How frequently do you list a home and help the sellers find a new house? What percentage of your transactions involve the sale of a home and the purchase of another with the same seller/buyer? Please email us ...]]></description>
        </item>
        <item>
            <title>How Other Markets Influence Your Market: Regional Influences</title> 
            <link>http://www.loremagazine.com/go/?blog_id=92</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=92</guid>
            <pubDate>Tue, 25 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[It�s true that real estate is local, however in many areas markets outside of your own can affect prices and demand in your market, according to Real Estate Coach Dirk Zeller. �When I sold real estate in Portland, Oregon, what was happening in terms of inventory, appreciation, and activity in ...]]></description>
        </item>
        <item>
            <title>Foreclosures: Triple the Work: Interview with Libby Sosinski, e-Pro, Keller Williams Realty</title> 
            <link>http://www.loremagazine.com/go/?blog_id=91</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=91</guid>
            <pubDate>Fri, 21 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[In most parts of the country, if you want to stay in business, it�s a must to work with short sales and foreclosures. No one knows that better than Libby Sosinski, e-Pro, a sales associate with Keller Williams Realty in Pittsburgh, Penn., who started in real estate almost five years ago and ...]]></description>
        </item>
        <item>
            <title>Get Real, Get Right: Video</title> 
            <link>http://www.loremagazine.com/go/?blog_id=90</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=90</guid>
            <pubDate>Tue, 18 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[The market is always shifting. Trainer Dave Jenks offers 10 tips for how to keep your head straight in today�s ...]]></description>
        </item>
        <item>
            <title>The Market IS Turning</title> 
            <link>http://www.loremagazine.com/go/?blog_id=89</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=89</guid>
            <pubDate>Fri, 14 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[I noticed a spate of good news coming out of June and July housing reports. First the REAL Trends Housing Market Report said that June closings were the best in three years when compared to the same month a year ago. Case Shiller noted that prices were steadying after two and half years of ...]]></description>
        </item>
        <item>
            <title>Short Sales Banks: The Good, The Bad and the Ugly: Your Feedback Revealed</title> 
            <link>http://www.loremagazine.com/go/?blog_id=88</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=88</guid>
            <pubDate>Tue, 11 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Frustration is high in the short-sales world. Lost paperwork, no communication, extremely long transaction times�talk to most sales associates, and you�ll get a glimpse of this frustration. In fact, says Bill Wootan, with Team One at Century 21 H T Brown in Waldorf, Md., one bank so far has, �let ...]]></description>
        </item>
        <item>
            <title>Craigslist a Mecca for Rental Fraud: Stay Safe</title> 
            <link>http://www.loremagazine.com/go/?blog_id=87</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=87</guid>
            <pubDate>Fri, 7 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Be Aware!Sandi Pressley, an associate broker with Coldwell Banker Legacy in Albuquerque, New Mexico, knows what it�s like to be a victim of rental fraud. �I had someone posing as me on Craigslist.com and collecting rental money in my name. There was a local scam artist who was going to vacant ...]]></description>
        </item>
        <item>
            <title>FREE (or inexpensive) Web-based Services</title> 
            <link>http://www.loremagazine.com/go/?blog_id=86</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=86</guid>
            <pubDate>Tue, 4 Aug 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[If you�re like most sales associates, the majority of your business is done in your car, via your telephone, in an open house�anywhere but the office. We scoured the Web for free, or almost free, Web services that you can access from anywhere. They�ll help you save time, money and allow you to get ...]]></description>
        </item>
        <item>
            <title>Market Smart, Market Safe: Marketing Safety Tips</title> 
            <link>http://www.loremagazine.com/go/?blog_id=85</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=85</guid>
            <pubDate>Fri, 31 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[You probably put a lot of thought into your marketing materials, including advertisements, signs and business cards. But how much consideration have you given to the safety afforded by these communications? How much information are you giving the public that many people go to great lengths to keep ...]]></description>
        </item>
        <item>
            <title>Building Community Through the Arts: Trinkie Watson, Chase International, Lake Tahoe</title> 
            <link>http://www.loremagazine.com/go/?blog_id=83</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=83</guid>
            <pubDate>Tue, 28 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[As a music lover concerned about her community, Trinkie Watson, CIPS CLHMS, broker- principal with Chase International in Lake Tahoe, found a way to combine the two to do some good. �I have two charities that top my list: the Truckee Tahoe Community Foundation and the Lake Tahoe Music Festival,� ...]]></description>
        </item>
        <item>
            <title>Our Apologies!: Wall Street Journal/LORE Top 400</title> 
            <link>http://www.loremagazine.com/go/?blog_id=82</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=82</guid>
            <pubDate>Mon, 27 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[As many of you know, sorting through and analyzing the thousands of applications we receive for the Wall Street Journal/LORE top 400 is quite a job. Sometimes things get missed . On that note, we want to send our sincere apologies to the following real estate professionals who should have been on ...]]></description>
        </item>
        <item>
            <title>ADVERTISEMENT: Effective Techniques to Expedite Short Sales</title> 
            <link>http://www.loremagazine.com/go/?blog_id=84</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=84</guid>
            <pubDate>Sun, 26 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Effective Techniques to Expedite Short Sales&#8232;Audio Conference August 18, 2009 from 2 to 3:30 PM EDTCampbell Communications will be hosting an audio conference on short sales on Tuesday, August 18. Panelists will include the nation's largest mortgage servicers,&nbsp; Bank of America and Wells ...]]></description>
        </item>
        <item>
            <title>Excellent Read: The Pending Supply</title> 
            <link>http://www.loremagazine.com/go/?blog_id=81</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=81</guid>
            <pubDate>Sat, 25 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[We've been talking about this all along. Here's a great read from Steve Cook on the pending supply:Perhaps you�ve heard of the pending demand for real
estate-prospective buyers who have postponed taking action until they
perceive conditions have optimized. There�s also a pending supply of
real ...]]></description>
        </item>
        <item>
            <title>101 Reasons to Use a Real Estate Sales Professional</title> 
            <link>http://www.loremagazine.com/go/?blog_id=79</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=79</guid>
            <pubDate>Fri, 24 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Those in the industry know what a real estate professional can bring to the table, but still some sellers insist on going it alone. Century 21 Judge Fite Company in Texas came up with 101 activities a real estate professional performs. Who says you don't earn every bit of your commission?To view ...]]></description>
        </item>
        <item>
            <title>The Pricing Game</title> 
            <link>http://www.loremagazine.com/go/?blog_id=78</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=78</guid>
            <pubDate>Tue, 21 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[It�s a crazy market out there. You list a home at what you think is a reasonable price today and find out you need to reduce the price based on local market statistics a few weeks later. Regular resales are competing against undervalued foreclosures and drama-priced short sales (unethical?). So, ...]]></description>
        </item>
        <item>
            <title>Interesting Listing: Frank Lloyd Wright's Ennis House for Sale</title> 
            <link>http://www.loremagazine.com/go/?blog_id=80</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=80</guid>
            <pubDate>Mon, 20 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[A crowning achievement of Frank Lloyd Wright�s textile-block design, the Ennis House is the largest and boldest execution of this iconic architectural style. The home is being jointly offered for $15 million by Hilton &amp; Hyland and Dilbeck Realtors in Los Angeles, Cali., with international ...]]></description>
        </item>
        <item>
            <title>The Art of Connecting: Past customers can keep you in business</title> 
            <link>http://www.loremagazine.com/go/?blog_id=77</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=77</guid>
            <pubDate>Fri, 17 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[If there�s one lesson learned in today�s market, it�s that you must work hard to maintain relationships with past clients and customers. One of the only ways to ensure future business is by keeping your name out in front. Trainer and coach Dave Beason shares his tips in this ...]]></description>
        </item>
        <item>
            <title>Unfounded Fears: The demise of the real estate sales professional</title> 
            <link>http://www.loremagazine.com/go/?blog_id=76</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=76</guid>
            <pubDate>Tue, 14 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Years ago, it was the national real estate firms. Then, it was the national banks. Then, it was the Internet and discount, online or MLS entry brokers. Each was the straw that finally snapped sending full service real estate professionals into a tailspin from which no recovery was possible. And ...]]></description>
        </item>
        <item>
            <title>Let�s Face(book) It: Great Idea</title> 
            <link>http://www.loremagazine.com/go/?blog_id=75</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=75</guid>
            <pubDate>Fri, 10 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[If you�re like me, you created a Facebook page and started adding friends willy-nilly�peers, personal friends, childhood and college friends and business acquaintances. You ended up with a jumbled mess of contacts who might or might not want to see photos of your family, inspirational business ...]]></description>
        </item>
        <item>
            <title>Creig Northrop of The Creig Northrop Team  Long &amp; Foster Real Estate, Inc: Top Team Interview</title> 
            <link>http://www.loremagazine.com/go/?blog_id=74</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=74</guid>
            <pubDate>Tue, 7 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Creig Northrop's team was the No. 5 team ranked by transaction sides and No. 3 team ranked by sales volume in the LORE/Wall Street Journal 2009 Top 400.LORE: What challenges do you face today?Northrop: Certainly we face the challenges of the market and financing arenas. A huge challenge is getting ...]]></description>
        </item>
        <item>
            <title>Check it Off: Listing checklists</title> 
            <link>http://www.loremagazine.com/go/?blog_id=73</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=73</guid>
            <pubDate>Fri, 3 Jul 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[There�s no better time than now to get organized. Jeannette Neerpat, ePro, a sales associate with London Realty Group in Pembroke Pines, Fla. and Midori Miller, a sales associate and real estate trainers with Century 21 Sundance Realty in Daytona Beach, Fla., are big believers in checklists.&nbsp; ...]]></description>
        </item>
        <item>
            <title>Techniques to Speed Short Sales</title> 
            <link>http://www.loremagazine.com/go/?blog_id=72</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=72</guid>
            <pubDate>Tue, 30 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Frustrated by short sales? You�re not alone. In a recent conference call on expediting short sales, Campbell Communications research showed that 43 percent of real estate professionals surveyed won�t work with short sales because servicers are too slow on offers. Another 35 percent said that the ...]]></description>
        </item>
        <item>
            <title>Objections? Bring Them On!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=71</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=71</guid>
            <pubDate>Fri, 26 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[In this market, objections are the rule rather than the exception. �I�m waiting for interest rates to go lower.� �I�m waiting for prices to drop.� You�ve heard them all and then some. Find out some tips for handling these objections from high-energy real estate speaker and founder of Pinnacle Quest ...]]></description>
        </item>
        <item>
            <title>Marketing the First Time Homebuyers' Tax Credit: Great Idea</title> 
            <link>http://www.loremagazine.com/go/?blog_id=70</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=70</guid>
            <pubDate>Tue, 23 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA["If you currently work in a high-end market whose price point, or salary range is too high to get the new $8,000 first time homebuyers' credit�consider a change in marketing tactic. Many of my wealthy clients are trying to help their children or their grandchildren buy their first home.&nbsp; Talk ...]]></description>
        </item>
        <item>
            <title>Information Just Wants to be Free: Two Tech Tools</title> 
            <link>http://www.loremagazine.com/go/?blog_id=69</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=69</guid>
            <pubDate>Fri, 19 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Since the dawn of the Internet in residential real estate services many have seen its entrance with fear and loathing.&nbsp; Every new innovation was seen to be the end of brokerage as we know it--it was either them or us.As we now know, it did not develop that way.&nbsp; It wasn�t because we ...]]></description>
        </item>
        <item>
            <title>Top Individual Interview: Sandi Pressley, Coldwell Banker Legacy Albuquerque, New Mexico</title> 
            <link>http://www.loremagazine.com/go/?blog_id=68</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=68</guid>
            <pubDate>Tue, 16 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Sandi ranked No. 21 in the LORE/Wall Street Journal 2008 Top 50 individuals by transaction sides.Faced with selling real estate in an area where more the number of people moving into the area matches the number moving out, Sandi Pressley knows how to put here 31 years of experience to work. In this ...]]></description>
        </item>
        <item>
            <title>Investing in Yourself: Buying Real Estate</title> 
            <link>http://www.loremagazine.com/go/?blog_id=67</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=67</guid>
            <pubDate>Fri, 12 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Are you looking to beef up your investment portfolio? Consider investing in the product you know best�real estate. �My investment philosophy is not to sell but instead let the tenant pay the mortgage off,� says real estate coach Walter Sanford. �You might thing this takes a long time, but if you ...]]></description>
        </item>
        <item>
            <title>Service to Kenyans: Sales associate Judy Pitt's story of service</title> 
            <link>http://www.loremagazine.com/go/?blog_id=66</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=66</guid>
            <pubDate>Tue, 9 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With a passion for Africa and a desire to help, Judy Pitt, a sales associate with Wright Kingdom Real Estate in Boulder, Colo., founded Kazi Yake (Swahili for �His Works�) last year in order to serve the people of Africa. �The beauty of Judy�s efforts is she isn�t bringing the fame and fortunes of ...]]></description>
        </item>
        <item>
            <title>Calling all Photographers: Use Flickr for Networking</title> 
            <link>http://www.loremagazine.com/go/?blog_id=64</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=64</guid>
            <pubDate>Fri, 5 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Do you love to take photos? Then, Flickr might be a great way for you to build your brand and business. Flickr is a social networking site that allows you to share your photos. When you upload your photos to Flickr, you can title and tag your photos. This becomes extremely rich content for Google. ...]]></description>
        </item>
        <item>
            <title>The Wall Street Journal / LORE Top 400 Rankings for 2009: Did you make the list?</title> 
            <link>http://www.loremagazine.com/go/?blog_id=65</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=65</guid>
            <pubDate>Thu, 4 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Top performing sales professionals ignore market downturn and turn in record year.The Wall Street Journal and LORE announced the 2009 rankings of the top real estate professionals in the country based on calendar 2008 results. The rankings are posted on www.Realestatejournal.com, www.Realtrends.com ...]]></description>
        </item>
        <item>
            <title>Video: Your Key to Interactive Selling</title> 
            <link>http://www.loremagazine.com/go/?blog_id=63</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=63</guid>
            <pubDate>Tue, 2 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[When a FSBO couple called Russell Cox�s real estate office and asked for help marketing their property, Cox jumped at the chance to put together a great listing video for them. �This was not a small house, they had it listed for $1.4 million,� says Cox, a relocation director with Kelly Realtors in ...]]></description>
        </item>
        <item>
            <title>Effective Techniques to Expedite Short Sales: Attention: Real Estate Professionals and Teams</title> 
            <link>http://www.loremagazine.com/go/?blog_id=62</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=62</guid>
            <pubDate>Mon, 1 Jun 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Everyone knows that short sales take a ton of work to get closed. Consider attending this great audio conference from Campbell Communications. Or, show this to your broker and see if the company can foot the cost. It's great sales meeting material!Audio Conference, June 18, 2009 from 3:00 to 4:30 ...]]></description>
        </item>
        <item>
            <title>Bad to the Bone: Correcting Unclear Information</title> 
            <link>http://www.loremagazine.com/go/?blog_id=61</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=61</guid>
            <pubDate>Fri, 29 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With the majority of people turning to the Internet to start a home search, they're bound to come to you with information that is less than accurate. What can you do about it? Real estate coach Joe Meyer shows you how in this ...]]></description>
        </item>
        <item>
            <title>3 Tools to Enhance Your Marketing: Business Fun with Facebook</title> 
            <link>http://www.loremagazine.com/go/?blog_id=60</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=60</guid>
            <pubDate>Tue, 26 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Like most sales associates, you probably find yourself on Facebook but aren't really sure how to harness it's power as a marketing tool. Spam, self-promotion and lack of sharing are three things that will quickly lose you respect, says marketing coach Rich Rogala.&nbsp; But if you take the time to ...]]></description>
        </item>
        <item>
            <title>How Top Producers Get Price Reductions: Dirk Zeller's Tips</title> 
            <link>http://www.loremagazine.com/go/?blog_id=55</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=55</guid>
            <pubDate>Fri, 22 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Getting clients to reduce their price is not a mystical happening.&nbsp; It must be done methodically�no matter the price of the property, economic conditions of the marketplace, or the client, according to Dirk Zeller, Coach and CEO of Real Estate Champions.
"In surveying our coaching clients and ...]]></description>
        </item>
        <item>
            <title>REALTrends Gathering of Eagles: Check out the video!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=54</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=54</guid>
            <pubDate>Wed, 20 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[If you missed the 2009 REALTrends Gathering of Eagles, you missed some wonderful information about the next wave of real estate. Check out the video for a ...]]></description>
        </item>
        <item>
            <title>Your Values are Leadership</title> 
            <link>http://www.loremagazine.com/go/?blog_id=53</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=53</guid>
            <pubDate>Tue, 19 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Much has been written and said about leadership--dozens of books, huge lecture circuit turnouts and famous speakers. Most of us have heard it all a hundred times.
But what�s at the heart of leadership? According to speakers at the recent REAL Trends Gathering of Eagles it starts with holding firm ...]]></description>
        </item>
        <item>
            <title>The Cha-Cha Ka-Ching: Innovative Marketing</title> 
            <link>http://www.loremagazine.com/go/?blog_id=51</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=51</guid>
            <pubDate>Fri, 15 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Antonio and Alexia Cardenas, dubbed �The Realtors in Motion,� are dancing their way into clients� hearts and homes�literally. The sales associates with RE/MAX in Motion in San Leandro, Calif., offer free ballroom dancing classes in their home, which has a large mirrored wall dance studio. �It all ...]]></description>
        </item>
        <item>
            <title>Presents for Peers: Great Idea</title> 
            <link>http://www.loremagazine.com/go/?blog_id=52</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=52</guid>
            <pubDate>Tue, 12 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Sheila Stupka and Annie Laudato (The Stupka-Laudato Team), sales associates with RE/MAX Classic in Broadview Heights, Ohio, know the importance of marketing to other real estate professionals. �My partner and I give closing gifts and cards to the real estate sales professionals who work with us on ...]]></description>
        </item>
        <item>
            <title>Serving Up Business</title> 
            <link>http://www.loremagazine.com/go/?blog_id=50</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=50</guid>
            <pubDate>Fri, 8 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With a love for entertaining and a knack for bringing people together, Jennifer Wellde, an associate broker with Long &amp; Foster�s Georgetown office in Washington, D.C., has built her business by holding dinner parties. �My business is all over Washington, D.C., and Maryland. I don�t just target ...]]></description>
        </item>
        <item>
            <title>Lights, Camera, Video!: Creating an Engaging Virtual Tour</title> 
            <link>http://www.loremagazine.com/go/?blog_id=49</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=49</guid>
            <pubDate>Tue, 5 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Find out how you can make a virtual tour more engaging for buyers in this video by Glade Jones, CEO of Obeo, a virtual tour ...]]></description>
        </item>
        <item>
            <title>Calling All Asset Managers: Your Script for Success</title> 
            <link>http://www.loremagazine.com/go/?blog_id=47</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=47</guid>
            <pubDate>Fri, 1 May 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[If you�re trying to get foreclosure business, you know how frustrating it is to get in touch with the asset manger who�s the decision maker. And, when you do, you have to talk fast as they�re quick to hang up. �The most important part in starting the conversation is to make sure you�re speaking to ...]]></description>
        </item>
        <item>
            <title>Positioned for Success: Market Report Helps with Branding</title> 
            <link>http://www.loremagazine.com/go/?blog_id=46</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=46</guid>
            <pubDate>Tue, 28 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Who isn�t curious to know for how much the home down the street sold? David Najjar, a broker with Realty Executives Downtown Najjar in Jersey City, New Jersey, honed in on that curiosity and used it to gain name recognition. �I decided to track all of the home sales in downtown Jersey City on a ...]]></description>
        </item>
        <item>
            <title>Reaching Out to First-time Buyers: Tips from Coach Tom Ferry</title> 
            <link>http://www.loremagazine.com/go/?blog_id=45</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=45</guid>
            <pubDate>Fri, 24 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Business Cards ... check.Web site up to date ... checkFirst Time Buyer Campaign in Full Throttle ...???? Wait ... Why not???I often ask the following question in my seminars or when I'm talking to clients-- "Have you read the book, Who Moved My Cheese?" Almost every hand will go up. It's a great ...]]></description>
        </item>
        <item>
            <title>10 Ways to Twitter</title> 
            <link>http://www.loremagazine.com/go/?blog_id=44</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=44</guid>
            <pubDate>Tue, 21 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Think Twitter is just a waste of time? Think again. According to www.Compete.com, Twitter ranks as the third most trafficked social networking site in the United States right behind My Space (No. 2), and Facebook (No. 1).&nbsp; A Twitter profile is a Web site and the fate of this marketing, ...]]></description>
        </item>
        <item>
            <title>Top Team Interview: The Jills: Jill Hertzberg and Jill Eber, Coldwell Banker Residential Real Estate/NRT, Miami Beach, FL</title> 
            <link>http://www.loremagazine.com/go/?blog_id=42</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=42</guid>
            <pubDate>Fri, 17 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[The Jills ranked No. 21 in the 2008 LORE Top Teams by Sales Volume. Opportunities exist in every market and top teams like The Jills know it. But, there are challenges as well. In this on-going series, LORE will interview top teams and individuals about the challenges they face and what they see as ...]]></description>
        </item>
        <item>
            <title>The Next Wave: Consumers and the Internet</title> 
            <link>http://www.loremagazine.com/go/?blog_id=41</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=41</guid>
            <pubDate>Tue, 14 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[In my last commentary, I spoke of small ball�whereby professionals focus on those practices and habits that will produce business. Small ball is the real core of what will produce business and revenues and reduce costs. So, once you�ve set your practice on a disciplined path, where do we look for ...]]></description>
        </item>
        <item>
            <title>Reaching Smartphone Users: Blackberry, iPhone, Palm</title> 
            <link>http://www.loremagazine.com/go/?blog_id=40</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=40</guid>
            <pubDate>Fri, 10 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[These days everything is going mobile. So, it�s important to make sure your marketing reaches those with Smartphones such as the Blackberry, Palm and iPhone. Trainer Bernice Ross of Realestatecoach.com offers some tips.What�s your favorite IPhone or Smartphone ...]]></description>
        </item>
        <item>
            <title>The 56-Hour Open House: Innovative Open House for Foreclosures</title> 
            <link>http://www.loremagazine.com/go/?blog_id=39</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=39</guid>
            <pubDate>Tue, 7 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[I�ll admit, when I first heard of Jim Mazziotti�s crazy idea to hold an open house on live streaming video for 56 hours straight, I thought, �Big deal, who wants to watch some guy working on his computer for 56 hours straight?� Then, I talked to Mazziotti, broker of EXIT Realty Bend in Bend, Ore., ...]]></description>
        </item>
        <item>
            <title>You Had Me at Hello: Quick Tip</title> 
            <link>http://www.loremagazine.com/go/?blog_id=38</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=38</guid>
            <pubDate>Fri, 3 Apr 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Practice the three-foot rule. Say �Hello� and introduce yourself and your service to everyone who comes within three feet of you. �We all come into contact with new people every day,� says Brynley King Jr., an auction-marketing specialist with J.P. King Auction Company Inc. in Gadsden, Ala. On a ...]]></description>
        </item>
        <item>
            <title>Cindy Lawrence: Helping Students Thrive: Community Helper</title> 
            <link>http://www.loremagazine.com/go/?blog_id=37</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=37</guid>
            <pubDate>Tue, 31 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[At Hollingsworth Elementary School in Las Vegas, Nev., almost 45 percent of the students are homeless. �A friend of mine is a teacher there and was telling me about the plight of these children,� says Cindy Lawrence, a sales associate with Keller Williams Realty in Las Vegas. �I visited the school ...]]></description>
        </item>
        <item>
            <title>Five Must-Haves for Business on the Go: Mobile Tools</title> 
            <link>http://www.loremagazine.com/go/?blog_id=36</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=36</guid>
            <pubDate>Fri, 27 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Everybody wants instant answers and results. Is your business in position to handle business at the speed of life?&nbsp; Think about your own life, need to know something, what do you do, Google it! Whether it�s who won the game last night to needing a recipe for something for dinner.&nbsp; So how ...]]></description>
        </item>
        <item>
            <title>Open House Savvy: Quick Tip</title> 
            <link>http://www.loremagazine.com/go/?blog_id=35</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=35</guid>
            <pubDate>Tue, 24 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[To draw more people to your open house, consider holding it when an event is happening near one of your listings. �I sold one of my rural properties to a couple who stopped on their way to a quilt show,� says Cindy Barron, a sales associate with Long and Foster Real Estate in Maryland and Penn. �If ...]]></description>
        </item>
        <item>
            <title>Open House Savvy: Quick Tip</title> 
            <link>http://www.loremagazine.com/go/?blog_id=35</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=35</guid>
            <pubDate>Tue, 24 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[To draw more people to your open house, consider holding it when an event is happening near one of your listings. �I sold one of my rural properties to a couple who stopped on their way to a quilt show,� says Cindy Barron, a sales associate with Long and Foster Real Estate in Maryland and Penn. �If ...]]></description>
        </item>
        <item>
            <title>Your Marketing Spend: Every Dollar Counts</title> 
            <link>http://www.loremagazine.com/go/?blog_id=34</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=34</guid>
            <pubDate>Fri, 20 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[You�re building your business plan and, in this market, every dollar counts. When planning how to budget your marketing money, consider these tips from real estate trainer and coach Carla Cross, CRB, MA:1.&nbsp;&nbsp;&nbsp; Spend most of your marketing dollars on your best source of ...]]></description>
        </item>
        <item>
            <title>Real Estate's Pet Detective: �May you have the hindsight to know where you've been, The foresight to know where you are going, And the insight to know when you have gone too far�--Irish Blessing</title> 
            <link>http://www.loremagazine.com/go/?blog_id=33</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=33</guid>
            <pubDate>Tue, 17 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Happy St. Patty's Day!When Rhona Sutter arrived in Naples, Fla., from London years ago, she had trouble finding a rental that allowed her large dog. �At the time I was involved in commercial real estate, particularly hotel development in the Middle East, Africa and Europe,� says Sutter, who holds a ...]]></description>
        </item>
        <item>
            <title>Small Ball: What you can do today--no more complaining!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=32</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=32</guid>
            <pubDate>Fri, 13 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[There�s too much screaming going on about foreclosures, credit market freeze ups (sounds like an old Bruce Springsteen song) and the decline of home prices. For real estate professionals, there�s only survival--to be here for the future prosperity.&nbsp; And to make that happen requires, I think, ...]]></description>
        </item>
        <item>
            <title>I'm Worth It: Charging an Advance Fee</title> 
            <link>http://www.loremagazine.com/go/?blog_id=31</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=31</guid>
            <pubDate>Tue, 10 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Begging for business? Not Suzette Peoples, ABR, GRI, e-Pro, a 20-year real estate broker-associate with RE/MAX&nbsp; Heritage in Houston, Tex. In fact, like many others in the business, she recently started charging a retainer fee to sellers who agree to work with her. 
�On every one of my ...]]></description>
        </item>
        <item>
            <title>Stressed?: Get Happier!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=30</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=30</guid>
            <pubDate>Fri, 6 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Economy got you down? Perk up.Go to happier.com a new Web site that hopes to
										 inspire you to be happier and more resilient. Or, download the mobile application to your iPhone and measure, track and improve your level of happiness. Make a daily entry of three positive events that happen ...]]></description>
        </item>
        <item>
            <title>My Home's Worth More Than That: Helping Sellers Price Homes</title> 
            <link>http://www.loremagazine.com/go/?blog_id=29</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=29</guid>
            <pubDate>Tue, 3 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Even though it�s been a few years since properties saw double-digit price appreciation, sellers still seem to expect to get top dollar for their homes. Add to that the fact that many sellers have little to no equity in their homes and you have a recipe for disaster. Real estate speaker and author ...]]></description>
        </item>
        <item>
            <title>Are You a Top Performer?: Apply today for 2009's Top 400 Real Estate Professionals</title> 
            <link>http://www.loremagazine.com/go/?blog_id=27</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=27</guid>
            <pubDate>Tue, 3 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[You are invited to enter 2009's Top 400 Real Estate Professionals.The Wall Street Journal, LORE and REAL Trends Inc. are pleased to announce the fourth annual Top 400 Real Estate Professionals. The application is accessible as a download at www.realtrends.com or here. The final ranking of winners ...]]></description>
        </item>
        <item>
            <title>E-Hunting and Gathering: Tips for building your e-mail database.</title> 
            <link>http://www.loremagazine.com/go/?blog_id=28</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=28</guid>
            <pubDate>Tue, 3 Mar 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With everything moving online--and a good number of you moving more of your marketing online--your e-mail database is crucial. While you may have a healthy number of e-mail addresses in your database, you could always use more. Technology Trainer Allen Hainge offers his tips for beefing up your ...]]></description>
        </item>
        <item>
            <title>A Numbers Game: Using Market Data to Sell</title> 
            <link>http://www.loremagazine.com/go/?blog_id=25</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=25</guid>
            <pubDate>Fri, 27 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With a travel agency background and experience tracking the seasonality of vacation and corporate travelers, Jennifer Dullere, a sales associate with First Weber Group in Lake Mills, Wis., knew she could use those same business-tracking skills in real estate.While many sales associates know they ...]]></description>
        </item>
        <item>
            <title>A Numbers Game: Using Market Data to Sell</title> 
            <link>http://www.loremagazine.com/go/?blog_id=25</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=25</guid>
            <pubDate>Fri, 27 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[With a travel agency background and experience tracking the seasonality of vacation and corporate travelers, Jennifer Dullere, a sales associate with First Weber Group in Lake Mills, Wis., knew she could use those same business-tracking skills in real estate.While many sales associates know they ...]]></description>
        </item>
        <item>
            <title>You Ought to Be in Pictures: Video Testimonials</title> 
            <link>http://www.loremagazine.com/go/?blog_id=23</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=23</guid>
            <pubDate>Tue, 24 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Looking for an innovative way to show prospective buyers and sellers that you have a stellar reputation? Ask some of your satisfied customers to go on film. They can offer a short testimonial�30 seconds�that highlights what you did to get the job done.
You can take the video, edit it (or have a ...]]></description>
        </item>
        <item>
            <title>Straight Talk about the Housing Stimulus Package</title> 
            <link>http://www.loremagazine.com/go/?blog_id=22</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=22</guid>
            <pubDate>Mon, 23 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[I don't know about you but I'm glad to do my part to assist homeowners who bet that home prices would go up (like the rest of us) yet found themselves in a losing position when the market declined.&nbsp; In fact I'm going to stop making my payments because&nbsp; the decline in my income and my home ...]]></description>
        </item>
        <item>
            <title>Reaching the Rich</title> 
            <link>http://www.loremagazine.com/go/?blog_id=21</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=21</guid>
            <pubDate>Fri, 20 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Looking for a way to reach professional athletes and celebrities moving to your area? "Many of the super-affluent are connected either by social circles, wealth managers or charities,� says Dennis Brando, a sales associate with VIP Realty Group in Naples, Fla.&nbsp;Consider his secret to success: ...]]></description>
        </item>
        <item>
            <title>Consumers Still Look to Real Estate Professionals: The Internet can never replace relationships.</title> 
            <link>http://www.loremagazine.com/go/?blog_id=19</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=19</guid>
            <pubDate>Tue, 17 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Last year ended with about 5.4 million total home sales, according to National Association of Realtors and the Home Builders Association. That�s down from the 8.3 million recorded in 2005--about a 36 percent drop. 
Commissions paid in to real estate professionals totaled nearly $66 billion in 2005 ...]]></description>
        </item>
        <item>
            <title>The Power of the Positive: Happy Valentine's Day</title> 
            <link>http://www.loremagazine.com/go/?blog_id=18</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=18</guid>
            <pubDate>Fri, 13 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[You pound the pavement every day and the market just keeps getting tougher. Yes, this too shall pass but until then, it helps to have a few go-to positive pointers to fall back on when things don�t go your way.
In this video, Business Coach Mike Staver examines what to focus on so you can stay ...]]></description>
        </item>
        <item>
            <title>Get on the Right Track</title> 
            <link>http://www.loremagazine.com/go/?blog_id=17</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=17</guid>
            <pubDate>Tue, 10 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Raise your hand if you got psyched about a new promotion, pumped money into it only to realize two years down the road that only a small percentage of your business ever came from that promotion? Think of all the money you wasted. You can streamline your budget and get a better return on your ...]]></description>
        </item>
        <item>
            <title>Get Lost!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=16</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=16</guid>
            <pubDate>Fri, 6 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[My laptop was innocently sitting on my kitchen table when my toddler grabbed it. The computer made a sickening thud when it hit the tile floor. I panicked, my entire freelance career depended on that computer and the data it contained. Although it cost me $600 to fix the cracked screen, my data was ...]]></description>
        </item>
        <item>
            <title>Move to the Beat - or the Business!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=14</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=14</guid>
            <pubDate>Tue, 3 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[While others may move on to a new niche when the market changes, Cynthia Kenner, a sales associate with Keller Williams DTC in Denver, Colo., moves on to a new city. 
Specializing in REO properties since the 1980s, Kenner and her business partner/husband, Craig Gutchow, have moved from Phoenix to ...]]></description>
        </item>
        <item>
            <title>Welcome to the new LORE!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=15</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=15</guid>
            <pubDate>Tue, 3 Feb 2009 00:00:00 MST</pubDate> 
            <description><![CDATA[Today's the day - the new LORE blog is launching giving you useful and trusted information that will help you build your real estate business. Check the site on Tuesdays and Fridays for new posts about:
&nbsp;Technology that actually works 
Marketing approaches and plans 
Business success ...]]></description>
        </item>
        <item>
            <title>Your Marketing Strategies: We need your input for national research!</title> 
            <link>http://www.loremagazine.com/go/?blog_id=105</link> 
            <guid isPermaLink="true">http://www.loremagazine.com/go/?blog_id=105</guid>
            <pubDate> 00:00:00 MST</pubDate> 
            <description><![CDATA[Slingshot, an independent market research firm in Dallas, is conducting
an exclusive industry study (sponsored by QuantumDigital) to collect
key market data from real estate professionals like you who have
implemented successful marketing strategies in 2009 for continued
business growth.In ...]]></description>
        </item>
	</channel>
</rss>
