https://www.losasso.com Wed, 20 May 2026 17:07:11 +0000 en-US hourly 1 https://www.losasso.com/blog/b2b-marketing/when-trust-breaks-how-brands-rebuild-confidence-after-a-product-crisis/ Wed, 20 May 2026 17:07:11 +0000 https://www.losasso.com/?p=29275 A product issue can do more than hurt sales. It can shake confidence in an entire brand. In industrial, automotive, and technical categories, especially, trust […]

The post When Trust Breaks: How Brands Rebuild Confidence After a Product Crisis first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/b2b-marketing/differentiating-your-brand-in-automation-is-getting-harder/ Wed, 13 May 2026 12:09:07 +0000 https://www.losasso.com/?p=29262 Walk the floor at any major automation trade show, and you start hearing the same themes over and over. Intelligent automation. Flexible manufacturing. Connected operations. […]

The post Differentiating Your Brand in Automation is Getting Harder first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/content-seo/industrial-content-marketing-for-seo/ Mon, 04 May 2026 12:05:57 +0000 https://www.losasso.com/?p=29259 Digital marketing is always changing, but ChatGPT, Gemini, and other LLMs (Large Language Models) have changed it more rapidly than ever before. If you want […]

The post Industrial Content Marketing for SEO first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/social-media/creator-led-growth-the-power-of-b2b-microinfluencers-and-how-to-harness-it/ Thu, 23 Apr 2026 11:58:16 +0000 https://www.losasso.com/?p=29256 Read on for the full transcript: Ian Sandusky (0:04) I think when it comes to creator marketing, you're seeing that kind of happen now, where […]

The post Creator-Led Growth: The Power of B2B Microinfluencers and How to Harness It first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/content-seo/how-ai-driven-search-is-reshaping-industrial-seo-in-2026/ Wed, 18 Mar 2026 00:43:33 +0000 https://www.losasso.com/?p=29024 AI is rewriting the rules of search If your SEO strategy is built around rank tracking alone, it’s time to recalibrate. Google’s AI Overviews have […]

The post How AI-Driven Search is Reshaping Industrial SEO in 2026 first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/b2b-marketing/sales-leakage-and-how-to-spot-cracks-in-your-funnel/ Fri, 23 Jan 2026 15:05:09 +0000 https://www.losasso.com/?p=28893 Sales leakage is frustrating: the hairline crack behind strong-looking pipelines that never quite convert. It quietly drains potential revenue even when your lead volume and […]

The post Sales Leakage and How to Spot Cracks in Your Funnel first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/losasso/why-growth-leaders-budget-against-next-years-revenue/ Tue, 13 Jan 2026 20:10:36 +0000 https://www.losasso.com/?p=28875 Most companies say they want to grow. Far fewer budget like it. Growth Requires Budgeting Against Future Revenue If your marketing budget is built off […]

The post Why Growth Leaders Budget Against Next Year’s Revenue first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]> https://www.losasso.com/blog/losasso/how-we-use-clay-abm-to-turn-industrial-leads-into-sales-ready-intelligence/ Tue, 13 Jan 2026 18:53:03 +0000 https://www.losasso.com/?p=28881 B2B brands in complex sectors such as metalworking, automation, robotics, and other industrial markets generate leads from many sources: web forms, trade shows, distributors, paid […]

The post How We Use Clay ABM to Turn Industrial Leads into Sales-Ready Intelligence first appeared on Chicago Marketing Agency | LoSasso Integrated Marketing.]]>