Lost Remote

An interview with Shazam’s new CEO Rich Riley

Natan Edelsburg — Sat, 18 May 2013 20:39:45 +0000

There are over quarter billion people who have Shazam installed on their mobile device. This astounding number instantly makes Shazam a big player in the second screen market. When Shazam enabled TV recognition in September they made a big splash and instantly interested advertisers in seeing what they can do. Now, the mobile-first company has just announced a new CEO, Rich Riley to help take them into the now more mature mobile-first environment. We interviewed Riley, the former EVP of the Americas for Yahoo! about the importance of TV and what to look out for in the future as Shazam grows. continued…

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12% of Americans commit ‘Netflix Adultery’ [study]

Natan Edelsburg — Fri, 17 May 2013 10:24:03 +0000

Updated with infographic. Netflix, the streaming giant that’s about to release a new season of Arrested Development just launched a genius marketing and PR campaign that hilariously explains the binge-watching internet culture they’ve defined and invigorated. New York Magazine’s The Cut coined the term “Netflix Adultery,” the act of binge-watching TV episodes ahead of your significant other when you promised them you’d watch together. Have you been a victim of this horrendous crime? According to Netflix’s survey of 2000 American adults, “12 percent confessed to watching ahead on TV shows they were supposed to save to watch with their partners. ” Also, “ten percent admitted to being the victim of Netflix adultery, which means either 2 percent are blissfully unaware of their partners’ indiscretions, or the cheaters are hitting multiple victims.” continued…

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The CW introducing ‘CW Seed’ digital and social hub

Alex Weprin — Thu, 16 May 2013 09:00:22 +0000

Exclusive: The CW is planning to rebrand its digital studio CWD as “CW Seed,” evolving it into a digital destination for loyal CW fans. The network will announce CW Seed at its upfront presentation in New York today. CW Seed will exist as a sub-site on CWTV.com, and will still produce original programming, but the channel is adding more interactivity to the service, opening up for feedback from viewers and adding more social engagement.

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TBS and TNT to stream online 24/7, seeks to fulfill ‘anytime, anywhere’ ethos

Alex Weprin — Wed, 15 May 2013 15:01:28 +0000

Turner Broadcasting channels TNT and TBS held its upfront presentations today at the Hammerstein Ballroom in New York, and while the bulk of the show was about new programming, the impact of social and digital media permeated the presentation. The big news was that TBS and TNT will begin streaming their linear channels online starting this Summer. It is a real network feed, including MLB and NCAA games… and of course including the same ad loads as on TV.

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Ed Gordon: YouTube is ‘the Future of Broadcasting’

Guest — Wed, 15 May 2013 10:45:53 +0000

For a journo who has found success with decidedly old-school methods, Ed Gordon has some advice for aspiring broadcasters: get on YouTube. “In today’s world… it’s about producing and owning your content,” he told Mediabistro in the latest installment of So What Do You Do?. Gordon also advises young people with dreams of being on the small screen to “learn where your craft is headed,” and talks about the importance of perseverance when it comes to career success:

There are a lot of people who’ve given up trying to get on commercial television and have gone to securing their own YouTube channels, and I think, at the end of the day, that’s going to be the future of broadcasting. People are just going to put stuff out there. They’re gonna have their own YouTube channels, and eventually you’ll be able to buy things from those channels. But I think one of the things that people have to understand is it takes perseverance.

Read the full interview in So What Do You Do, Ed Gordon, Host of Conversations with Ed Gordon?

– Mona Zhang

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Social slam: second annual NBA Social Media Awards to air on NBA TV

Natan Edelsburg — Tue, 14 May 2013 11:04:01 +0000

The NBA continues to stand out among sports properties as a forward-thinking social brand, and NBA players are some of the most active and followed athletes. The league recently surpassed 400 million likes and followers combined across all league, team and player pages on Facebook, Twitter, Instagram, Sina and Tencent, and was the first sports league to surpass one billion video views on YouTube. continued…

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A&E launches social competition to make fans part of Duck Dynasty’s marketing

Natan Edelsburg — Tue, 14 May 2013 09:13:28 +0000

The wildly popular Duck Dynasty, A&E’s reality show about the Robertsons, ”the family that runs the duck call fabrication business,” is bringing fans into their mix in the biggest way yet. The initiative, ”Camo Cameo” will give viewers the opportunity to submit their Duck Dynasty fan art via Facebook, Instagram or Twitter, using #CamoCameo. The fan that gets the most votes on their submission will actually earn a walk-on role in a Duck Dynasty TV commercial with the Robertsons, which will premiere later this year. We interviewed Lori Peterzell, VP Brand Strategy & Consumer Marketing at A&E about the exciting new initiative. continued…

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ESPN and Twitter expand their partnership with video at the center

Natan Edelsburg — Mon, 13 May 2013 21:11:52 +0000

Upfront week is already proving to be the platform for major social TV announcements. The Wall Street Journal is reporting that ESPN and Twitter will expand their partnership that was announced a year ago. Last year’s partnership set an important precedent that allowed advertisers to buy ads across TV and Twitter at the same time. Now video is becoming the focus of the growth of their partnership. continued…

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Fox and Twitter announce major social TV advertising partnership

Natan Edelsburg — Mon, 13 May 2013 20:47:57 +0000

Upfront week is underway and there are already major social TV announcements that have been made. According to the LA Times, “Fox said it would use Twitter to distribute clips of upcoming TV shows, tout highlights of live events or share video after episodes of various shows have aired.” This new partnership is going to allow Fox to tap into Twitter’s ad platform. Here are the exciting details. continued…

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Watch the social TV documentary [video]

Natan Edelsburg — Mon, 13 May 2013 05:48:36 +0000

The growth of the social TV industry has reached new heights. There’s a book and now graduate student André-Pierre du Plessis has completed an impressive 40-minute documentary on the state of social TV and the industry. He created and produced Tech Report, the first weekly tech-news TV show in South Africa that is broadcast through Africa and the UK and he’s currently completing a master’s degree in business journalism at Columbia University’s Graduate School of Journalism. I had the pleasure of participating in this documentary, which you can watch here. continued…

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The one thing that will change the business of television

Guest — Thu, 09 May 2013 12:41:45 +0000

(By Mike Proulx, Co-Author of Social TV, SVP/Director of Digital Strategy at Hill Holliday)

There are conversations happening in the boardrooms of every TV network and MSO about the one thing that could have the most impact on television as we know it today. And it’s something corporate communications professionals across the industry don’t want to be public about – at least not right now.

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Samsung acquires Movl to bring devices and smart TVs closer together

Cory Bergman — Tue, 07 May 2013 13:49:57 +0000

Atlanta startup Movl says it’s been acquired by Samsung Electronics for an undisclosed sum. Just two years old, Movl began by creating games that interacted with TV — like “We Draw,” which won Samsung’s top developer award in 2011. Then the startup created a platform for iOS and Android developers to seamlessly integrate their apps with smart TVs, starting with Samsung and Google TV — with more on the way.

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Did Twitter help The CW’s decision to pick up ‘The Originals’?

Natan Edelsburg — Mon, 06 May 2013 21:38:43 +0000

On April 25th The CW aired a backdoor pilot of “The Originals,” a spin-off of The Vampire Diaries. Did feedback from Twitter help the network make it’s decision to pick up the show the next day? According to sentiment analysis from Fizziology, the pilot received 81% positive sentiment, with 20% of conversations saying they’d watch it. continued…

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As the events in Boston unfolded, the world turned to CNN.com

Natan Edelsburg — Sat, 04 May 2013 11:41:14 +0000

We wrote about the amazing numbers CNN Digital posted as a result of the Pope Francis announcement. Still, CNN is a go-to news source for both celebratory and tragic news, and the events in Boston were of major concern to not only Bostonians but also to people all over the world. As events unfolded in Boston, CNN Digital had its most successful week ever in terms of page views, topping 808 million, followed only by the week of the 2008 Election which resulted in 665 million page views. While the tragedy brought up many editorial concerns both with CNN and other traditional and non-traditional news sources, the web results are still very impressive. continued…

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Kentucky Derby on NBC to be most social horse racing event ever

Natan Edelsburg — Sat, 04 May 2013 11:34:24 +0000

NBC Sports proved its social chops with its coverage of the 2012 London Olympics. Now, looking to continue on its sports and social success, NBC is determined to give those tuning in to watch “the greatest two minutes in sports” an all-encompassing viewing experience. Here are some of the ways NBC plans to make today’s Kentucky Derby the most social one ever. continued…

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