Paramount and Warner Bros. Discovery reportedly held talks about a merger.Paramount, Warner Bros. Discovery
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Peacock to Broadcast First Commercial-Free NFL Fourth Quarter

Programming & Performance

Capital One, Hyundai and Walmart are sponsoring the experience.


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Here’s What You Can Expect From Disney+’s Ad Tier in 2024

Streaming & OTT

Disney's global ads president previews what's next for the ad tier.

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As Women’s Volleyball Breaks Records, Brand Interest Is Spiking

Programming & Performance

ESPN saw 76 advertisers in the 2023 NCAA tournament—a 69% year-over-year increase.

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‘Don’t Be Left Out:’ How the WNBA Is Building a Don’t-Miss Opportunity for Brands

Sports Marketing News

Commissioner Cathy Engelbert on media rights, sponsorship opportunities and future expansion.

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How Amazon Released a 15-Foot Jack Reacher on Thursday Night Football

Programming & Performance

Prime Video featured a giant Jack Reacher on Thursday Night Football.

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Disney+’s Hulu Merger Delivering ‘Better Than Expected Metrics’ for Advertisers

Programming & Performance

Disney's global advertising president talks Disney+'s Hulu integration.

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Showtime’s Rebrand Hints at a Chaotic TV Year Ahead

Programming & Performance

The Paramount+ with Showtime linear rebrand is the latest case of industry consolidation.

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CBS Reignites Fire Country Fandom Between Seasons With Livestream Music Events

Programming & Performance

Exclusive: The network is bringing country music performances to Fire Country fans.

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How Disney Got Hundreds of Sponsors for Its Holiday and Sports Content

TV Upfronts

Disney's holiday and sports content is drawing major sponsors.

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Amazon Prime Video Prepares to Introduce Ads with IPG Mediabrands Collab

Streaming & OTT

The new ad tier subscription will be launched by the platform in early 2024.

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Telemundo Leadership Shakeup: Luis Fernández Replaces Beau Ferrari as Chairman

TV Upfronts

He replaces Beau Ferrari, who will transition to a senior adviser position with NBC News Group.

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Instacart Teams Up With Peacock for First Streaming Partnership

Streaming & OTT

A new 30-second creative spot highlights the partnership.

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Fat Joe Is Bringing His Winning Record to ClashTV

Streaming & OTT

The rapper spoke alongside CEO Jonathan Anastas at Adweek's NexTech.

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NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

Programming & Performance

The campaign highlights Google Pixel 8’s AI-powered camera features as it shows how the Radio City Rockettes prepare for the Thanksgiving Day Parade.