Resources – Lotame

Lotame Cartographer Shortlisted in DataIQ Awards 2020

Wilson Zhu — Wed, 26 Aug 2020 14:36:45 +0000

We are thrilled to announce that Lotame Cartographer has been shortlisted in the Best Data Product/Service of the Year category at the DataIQ Awards 2020. Launched in 2019, our people-based ID graph delivers complete, consistent, and compliant data connections to deliver greater scale and precision for global marketers and publishers. You can view the DataIQ …

Continue reading "Lotame Cartographer Shortlisted in DataIQ Awards 2020"

The post Lotame Cartographer Shortlisted in DataIQ Awards 2020 appeared first on Lotame.

Winterberry Group White Paper: The Evolution of Identity in a Privacy-First, Post-Cookie World

Wilson Zhu — Wed, 26 Aug 2020 09:00:39 +0000

As third-party cookies are depreciating, identity solutions are maturing. How can companies adapt identity solutions to effectively target audiences and forge connections with customers, while maintaining privacy regulations? In the latest white paper from the Winterberry Group, Identity Outlook 2020: The Evolution of Identity in a Privacy-First, Post-Cookie World, the research explores: The current state …

Continue reading "Winterberry Group White Paper: The Evolution of Identity in a Privacy-First, Post-Cookie World"

The post Winterberry Group White Paper: The Evolution of Identity in a Privacy-First, Post-Cookie World appeared first on Lotame.

Lotame Signs up To the ICC/ESOMAR International Code and Joins Esomar’s Legal Affairs Committee

Wilson Zhu — Tue, 18 Aug 2020 16:46:20 +0000

ESOMAR is delighted to welcome Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, to its family of members, and to see them represented in our Legal Affairs Committee. Lotame’s business places it at the leading edge of data use, yet its willingness to voluntarily …

Continue reading "Lotame Signs up To the ICC/ESOMAR International Code and Joins Esomar’s Legal Affairs Committee"

The post Lotame Signs up To the ICC/ESOMAR International Code and Joins Esomar’s Legal Affairs Committee appeared first on Lotame.

U.S. Hispanics Audiences in Lotame Data Exchange

Danielle Greenstein — Thu, 06 Aug 2020 15:40:31 +0000

¡Hola! As the largest minority group in the country, U.S. Hispanics make up a fast-growing and influential market. By 2023, they’ll have $1.9 Trillion in buying power. Not surprisingly, Hispanic identity and lifestyle play a strong role in buying behaviors. This emerging market requires the right data and the right data strategy to advertise effectively. …

Continue reading "U.S. Hispanics Audiences in Lotame Data Exchange"

The post U.S. Hispanics Audiences in Lotame Data Exchange appeared first on Lotame.

Improve Your Customer Experience With Data

Wilson Zhu — Tue, 28 Jul 2020 14:30:13 +0000

You have a top-of-the-line product, your marketing is reaching the right audience and your sales team is making smart connections. But, for some reason, you’re still struggling to meet your goals. Perhaps sales are lagging, you’re losing deals to competitors or customers don’t seem satisfied and rarely make repeat purchases. What could the problem be? …

Continue reading "Improve Your Customer Experience With Data"

The post Improve Your Customer Experience With Data appeared first on Lotame.

The Importance of Second- and Third-Party Data and Insight

Wilson Zhu — Thu, 23 Jul 2020 09:30:33 +0000

You’ve probably heard that first-party data is the most valuable to marketers. There are indeed a whole host of benefits to first-party data. It’s reliable, and, most of the time, it connects directly back to your particular audience. Still, first-party data has some downsides. Not every marketer can collect it easily, and even if you …

Continue reading "The Importance of Second- and Third-Party Data and Insight"

The post The Importance of Second- and Third-Party Data and Insight appeared first on Lotame.

Guide to a Cookie-Challenged World

Wilson Zhu — Wed, 15 Jul 2020 14:22:14 +0000

The original goal of third-party cookies was to create a storage mechanism, although their purpose has changed throughout the years due to frequent misuse. Their position in digital marketing is growing more contentious, primarily due to privacy concerns. These issues have caused third-party cookies to fall out of favor with many users and companies. Blocking …

Continue reading "Guide to a Cookie-Challenged World"

The post Guide to a Cookie-Challenged World appeared first on Lotame.

Understanding the Panoramic View of Your Consumer

Wilson Zhu — Wed, 08 Jul 2020 13:51:17 +0000

What if you could see what you’ve been missing about your customers? You may have first-party data on your users, which can tell you what pages they visit on your site and other information they’ve given you directly. However, even with the vastest collection of first-party data, you only get a narrow view of your …

Continue reading "Understanding the Panoramic View of Your Consumer"

The post Understanding the Panoramic View of Your Consumer appeared first on Lotame.

How to Create a Customer Engagement Strategy

Wilson Zhu — Mon, 22 Jun 2020 15:13:08 +0000

Building relationships has long been the key to creating a successful business. Customers love it, for example, when their barista knows their name and their favorite drink. Those kinds of customers are probably loyal, regular patrons and would be proud to bring their friends to their preferred local coffee shop. That kind of connection isn’t …

Continue reading "How to Create a Customer Engagement Strategy"

The post How to Create a Customer Engagement Strategy appeared first on Lotame.

How to Use Data Throughout the Customer Journey

Wilson Zhu — Tue, 16 Jun 2020 14:20:46 +0000

Do you know how your customers get from first hearing about your company to becoming loyal patrons? This process is called the customer journey, and understanding this journey can help you more effectively market your brand, create experiences that your customers love and grow your business. So, how do you go about improving your understanding …

Continue reading "How to Use Data Throughout the Customer Journey"

The post How to Use Data Throughout the Customer Journey appeared first on Lotame.

[Replay] Events without Fans: A NEW Revenue Generation Paradigm

Wilson Zhu — Wed, 03 Jun 2020 19:53:41 +0000

In today’s ever-changing environment, events are shifting to a new norm. Sports, in general, will be changing dramatically in the upcoming years. With no live audience, how will sporting events work without fans? How can sports teams engage with fans digitally? In order to prepare for this change, successful organizations need to embrace a digital …

Continue reading "[Replay] Events without Fans: A NEW Revenue Generation Paradigm"

The post [Replay] Events without Fans: A NEW Revenue Generation Paradigm appeared first on Lotame.

Planning a Campaign for Father’s Day?

Wilson Zhu — Mon, 25 May 2020 09:00:14 +0000

US Segments EMEA Segments APAC Segments Download US, EMEA, or APAC one-pager to learn more or reach out to the Lotame team for more information.

The post Planning a Campaign for Father’s Day? appeared first on Lotame.