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I bring technology to life by showing organizations how it can improve the way employees…
Articles by Alan
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Has AI Killed Team Collaboration?
Has AI Killed Team Collaboration?
The foundation of my career has been spent in team collaboration and productivity tools. The majority of that time was…
6 Comments -
Creating Digital Allies: A New Era in Product Marketing and Design
Creating Digital Allies: A New Era in Product Marketing and Design
Over the past year, a significant part of my job has been creating digital allies. These virtual companions are more…
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AI Killed Lorem Ipsum
AI Killed Lorem Ipsum
Say Goodbye to Generic Demos: Generative AI Is Transforming Content Creation In product marketing, a significant amount…
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Alan Lepofsky shared thisAs we redefine how global brands connect with their customers, having Norm de Greve join the Netomi board is a massive win. His strategic leadership across category-defining enterprises offers an extraordinary perspective on modern consumer expectations. Norm's guidance will be instrumental as we build the next generation of proactive, agentic customer experiences. Welcome to the team!Alan Lepofsky shared thisWe're excited to welcome Norm de Greve as an advisor to Netomi. As former chief marketing officer at General Motors and CVS Health and chair of MMA Global's board, Norm brings decades of experience building brands and leading marketing at major consumer companies. We look forward to bringing his perspective to our work helping enterprises deliver better customer experiences. Welcome, Norm!
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Alan Lepofsky shared thisTrust. One of the main concerns associated with AI is that companies are nervous because early models had a habit of forcing answers, even when they were out of their depth or crossing boundaries they shouldn't. That is now changing. The breakthrough we’re seeing isn't just AI getting smarter; it's AI learning judgment and restraint. Knowing when to stop, back off, and step aside instead of guessing is the exact tipping point where experimental tech becomes an irreplaceable operational asset.Alan Lepofsky shared thisOn Sunday, Jensen Huang said AGI has arrived. Greg Brockman welcomed the AGI era. Jakub Pachocki argued that confidence in monitoring is becoming the constraint on how fast we can scale from here. For Fortune 500 CEOs, the question isn't what to call it. It's what to let it do. Frontier models are crossing the capability threshold faster than the enterprise operating model around them. For a century, the large enterprise was deliberately engineered to minimize discretionary judgment. Judgment was expensive, slow and hard to audit, so we designed it out of operations. Judgment just became abundant. I spent the first part of my career building trading systems on Wall Street. That industry learned the hard way that intelligence at machine speed requires governance and operational control at machine speed. This piece is for every Fortune 500 CEO, CIO and risk leader making AI decisions right now. It lays out five operating controls for AI agents inside the enterprise - each with an executive owner and a metric the board can read. Also: the failure modes to avoid, the one economic metric I'd measure, and the material weakness I expect a Fortune 500 company to disclose within two years. The intelligence is good enough. Can it get a badge at your company? Read the full essay below... Disclosure: OpenAI is a Netomi partner; Greg Brockman is an investor in Netomi.Sanctioned Intelligence: What the AGI Era Does to the Fortune 500Sanctioned Intelligence: What the AGI Era Does to the Fortune 500
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Alan Lepofsky shared this"The future of customer engagement is entirely proactive." Perfectly said. Welcome Michael Shiwdin.Alan Lepofsky shared thisI am thrilled to announce that I have joined the Board of Advisors at Netomi! Throughout my career, my core focus has always been on deepening customer loyalty at the intersection of digital innovation and loyalty strategy. True loyalty isn't just about rewarding past behavior; it is about anticipating a customer's needs before they even have to ask. AI is the ultimate catalyst for unlocking this at scale. When Justin Wexler first introduced me to Netomi, I immediately saw a platform that supports this exact philosophy. Next-generation loyalty is no longer built on reactive digital experiences that force the consumer to do the heavy lifting. The future of customer engagement is entirely proactive. By leveraging AI to intuitively predict needs and guide customers seamlessly through their entire journey—from early exploration to post-purchase care—brands can completely eliminate friction. This transforms a fragmented series of transactions into a cohesive, highly personalized relationship that drives enduring brand affinity. Netomi is pioneering this evolution by embedding AI directly into digital experiences, empowering brands to optimize the complete customer lifecycle for long-term value. I am incredibly excited to help support their strategic roadmap and contribute to their continued growth. Here’s to the exciting journey ahead! #Netomi #ArtificialIntelligence #CustomerExperience #Loyalty #AdvisoryBoard #AI #DigitalTransformation
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Alan Lepofsky shared thisSporting my new Netomi hoodie. Thank you Puneet Mehta Bhawna Mittal Jillian Cunningham. Adam Lynch David Szymaszek, SPHR it's Marine Layer of course!
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Alan Lepofsky reposted thisAlan Lepofsky reposted thisBusiness leaders are asking what jobs AI can do. Employees are asking can AI do my job. The better question is how AI and humans can work together. Salesforce's Vala Afshar, Henry King and David Bray, PhD argue that the answer lies in how deliberately you design the relationship between your people and your agents. Their model splits work into two loops, machine-led execution and human-led judgement coordinated through five practices - 1. Role clarity 2. Handoff design 3. Trust calibration 4. Feedback loops 5. Shared objectives Skip that design work and the gap between what AI can already do on its own and what still needs human judgement doesn't close. It widens. Read the full article here - https://bit.ly/4wOnquv #AgenticAI #Salesforce #FutureOfWork #EnterpriseAI #DigitalTransformation
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Alan Lepofsky shared thisI believe OpenAI and Anthropic will create their own collaboration layers. But these won’t simply be AI-powered recreations of the applications we know today: email, messaging, documents, spreadsheets, slides and tasks. They have a rare chance to rethink collaboration from the ground up: how people have conversations, coordinate actions and create content. This isn’t going to look like how we work today. Instead of thinking in terms of applications, interfaces and output formats, we’ll increasingly just describe what we’re trying to accomplish. The system figures out how to get there, while people bring the expertise and judgment to refine the result. No one is looking for another productivity suite. So who gets there first: OpenAI, Anthropic, or someone else?
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Alan Lepofsky reposted thisAlan Lepofsky reposted thisIt has just been announced: From January 2027, every Year 10 student in Aotearoa New Zealand will have the opportunity to learn about the #Holocaust as part of the Social Sciences curriculum. This has been years in the making, and I am enormously proud of our team at the Holocaust Centre of New Zealand, our supporters and wider community for their role in achieving this milestone. I sincerely thank Minister Hon Erica Stanford MP for her leadership and commitment in making this change a reality. At the Holocaust Centre, our job now is to ensure teachers have the knowledge, confidence and resources to teach the Holocaust accurately and meaningfully. The Holocaust teaches us where antisemitism, hatred, prejudice and indifference can lead, and why courage, democracy, human rights and standing up for others matter. This is a landmark moment for Holocaust education in New Zealand. Now the real work begins. Ben Kepes Rachel Korpus Kristopher Clancy Leora Hirsh Sarah Williams Tom Rockman Arielly #HolocaustEducation #NeverForget #AotearoaNZ
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Alan Lepofsky shared thisFor my friends in the Salesforce Community.Alan Lepofsky shared thisReady for your next challenge? 🚀 Griffith University is kicking off an exciting Salesforce transformation, and they're looking for leaders to drive it. If you've got deep Salesforce expertise and/or enterprise scale transformation experience, and want to help redefine Higher Education in Australia, I'd love to hear from you. Reach out to learn more, or find out more here: https://lnkd.in/gTCzUGYh Giordana Rock Abhishek Michael Perry Andrea Pesoli Christopher Branagan Paul Mant
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Alan Lepofsky reposted thisAlan Lepofsky reposted thisNever quit something with great long-term potential just because you cannot deal with the stress of the moment.
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While AI is rapidly advancing in speed and capability, the true breakthrough lies in its growing capacity for judgment, governance, and restraint.
We are reaching a pivotal inflection point: AI is transitioning from an impressive experimental novelty into an indispensable driver of reliable, enterprise-grade business outcomes.
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Alan Lepofsky liked thisi’m excited for what this will mean for Canadians.
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Alan Lepofsky liked thisAlan Lepofsky liked thisRemember the infamous “Ask the Developers” at Lotusphere? This year, I’ll be back on stage alongside fellow Commerce engineering leaders at Dreamforce for a similar technical meetup: Ask the Builders! Join us for a live AMA exploring Storefront Next, Shopper Agent, Agentic Commerce Search, and B2B Commerce—the technologies shaping the next generation of commerce experiences. 📅 Thursday, September 17 | 10:00–11:00 a.m. PT 📍 Contemporary Jewish Museum, San Francisco | Marketing & Commerce Lounge We’ll begin with a fireside chat, open the floor for audience Q&A, and then break into smaller groups for deeper technical discussions.
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Alan Lepofsky liked thisAlan Lepofsky liked thisTwenty year reminder that connections matterDreamforce: A Reminder That Connection Still Matters More Than AutomationDreamforce: A Reminder That Connection Still Matters More Than Automation
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Alan Lepofsky liked thisFor those in the marketing industry, Norm de Greve is a legend. Having served as CMO for 2 of the Fortune 20 (General Motors and CVS Health) + chairing the board of MMA Global, Norm provides a level of insight around customer engagement that will be hugely invaluable as Netomi pursues its ambitious mission around agentic digital experiences. Very much looking forward to partnering with Norm!Alan Lepofsky liked thisWe're excited to welcome Norm de Greve as an advisor to Netomi. As former chief marketing officer at General Motors and CVS Health and chair of MMA Global's board, Norm brings decades of experience building brands and leading marketing at major consumer companies. We look forward to bringing his perspective to our work helping enterprises deliver better customer experiences. Welcome, Norm!
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Alan Lepofsky liked thisAlan Lepofsky liked thisSomething I keep coming back to in my work on Cortex, our AI agent copilot at Netomi ✨: The most interesting design problem right now isn't making our AI copilot smarter, but to design for the moments when it can't do something yet! That's actually where trust gets built or lost. Every AI agent has an edge to what it can handle today. The real UX work happens right there: being upfront with the user that this part needs their help, instead of hiding behind a vague error. Guiding them through it step by step so the moment feels like support, not a dead end. Of course, the long-term goal is for the agent to eventually execute the whole thing, end to end. But until we're there, trust isn't built by pretending the limits don't exist; it's built by how honestly and gracefully we handle them. That's the pattern I'm chasing right now: not hiding the seams, designing them well. Curious to hear how are you thinking about these moments in your AI products? #AIUX #ConversationalDesign #AIAgents #ProductDesign
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Alan Lepofsky liked thisAlan Lepofsky liked thisCB Insights named Parloa a Leader in its AI Companions market grid. Good company to be in: Microsoft, OpenAI, Netomi round out the top of the pack. Proud to be part of the team getting this built.
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Alan Lepofsky liked thisAlan Lepofsky liked thisCB Insights named Parloa a Leader in its AI Companions market grid. Good company to be in: Microsoft, OpenAI, Netomi round out the top of the pack. Proud to be part of the team getting this built.
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