Be sure to visit: http://www.loubortone.com/bootcamp for our special webinar offer!

For details about “Video Marketing Bootcamp,” please visit: http://www.loubortone.com/bootcamp

To learn more, check out our Video Marketing Bootcamp at

http://www.loubortone.com/bootcamp

Visit: http://www.loubortone.com/camp-2 for full deets!

“Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” – Sir Richard Branson

“Overwhelm” could be the new buzzword of 2013.  I hear it over and over and over(whelm) again. There’s way too much coming at us these days, and it’s hard to separate the best stuff from the bullshit.  Sometimes it seems like we’re all just chasing the next quick fix or bright, shiny object. (Don’t get me wrong, I love bright, shiny objects – I buy a lot of them – but they sure as hell aren’t putting any money into my bank account!)

So now that we’ve got all the goodies – the plugins, the apps, the iGadgets – how do we pull it all together into a cohesive strategy that’s going to move our businesses forward?   How do we put the pieces in place without getting completely overwhelmed?  Where do we find the time to get it all done?  And how do we get out of overwhelm and into the groove?

Escaping Complexity

These are the questions and challenges I’ve been dealing with for months, and I’m certainly not alone.   I own Infusionsoft, GoToWebinar, Evergreen Business Systems, Easy Video Suite, Wishlist Member, InstaBuilder, Fan Page Engine, and a dozen systems, courses and “e-crap” I haven’t even downloaded yet.  I’m spending thousands of dollars a month on tools I’m not even using! (Sound painfully familiar?)

Automation, my ass! We don’t need more software – we need someone to show us how to make it all work!   We need simple.  We need to be led out of the “valley of confusion” and into the Garden of Profits!  Don’t you agree?

Well, I may not be able to solve all your problems, but I can definitely help you with your marketing – especially when it comes to video marketing.   I know you’ve got most of the tools, but now you need help figuring out how to use them so they actually help your business.  Maybe you’ve got the new Easy Video Suite, but you’re still trying to see how it gets your videos more views or attracts new clients to you.   Or maybe you’re trying to figure out how screencasts fit into your content strategy.  Hell, maybe you just need a marketing “sanity check!”

Simple Solutions for Online Overwhelm

For the last 6 months, I’ve been working on a solution to this all-too-common “overwhelm” problem.   I’ve been creating something that cuts through all the BS and drills down to just the stuff you need to succeed.

So I’m here to tell you that’s it’s time to go to CAMP – Video Marketing CAMP.  This is where CAMP stands for Create – Automate – Market – Profit.  It’s a simple system for a complex problem.   It’s designed to get you out of overwhelm and guide you, step-by-step, to a simple, sane way of marketing your business so that it works.  So that you do the right things at the right time – and you attract your ideal clients and make money doing what you love.  What could be simpler and better than that?

Soon, I’ll be launching this new “save your butt” small group coaching program called Video Marketing CAMP, where I’ll show you how to Create, Automate, Market and Profit when it comes to your marketing.  It’s NOT more “shelf help” that you’ll never use, but it IS real live human “hand-holding” and practical mentoring.

This is not a quick fix or a get-rich quick scheme.  This will only work if you do.  But if you follow me (your CAMP counselor) and do the work, you will conquer confusion, get a grip on all the tools and actually make your life and your business a hell of a lot easier!  (And I’ll even back that up with a money-back guarantee!)

It’s not going to be cheap and it’s not for everyone.  But if you’ve got too much information and not enough guidance, this may be for you.  If you’re drowning in software and courses, but just need some real-world, honest, immediately-usable support, this could be your salvation.

Making Marketing Simple

A friend of mine used to say “you don’t know what you don’t know. “  What’s worse is having all the pieces of the puzzle, but not having any help putting it together.  This group coaching class will save you tons of time, effort and frustration.  It will take the guesswork out of your marketing, so you can focus on what you do best.  And I’ll be with you every step of the way.  (It’s our version of “no student left behind!”)

You’ll know where to start, what to do, when to do it, and what’s most important.  From software to sales, we’ll guide you through a marketing system that you can actually streamline and control.   Most important, you’ll get your stuff done – and get it done right the first time.  (Saving you valuable time!)

It’s time to make marketing simple.

So that’s the C.A.M.P. System in a nutshell.   It’s all about connecting the dots for you so you can build a business that works.

Let’s face it:  Isn’t it time to take back your time, conquer “information overload” and simplify your life and business?

It’s time to get clarity and straight talk from someone who does exactly what they say they’re going to do.  Someone who has been where you are and who will guide you through the process and mentor you. (That’s me!)

Hell, they have sports camps, health camps, yoga camps and bootcamps – so why not a Marketing CAMP?  Now’s the time.  Make the commitment and request a spot on the waiting list right now.

Space will be limited, not because of BS scarcity tactics or some fake number, but because I can honestly only handle a relatively small group to do this right.  If you’re tired of being overwhelmed, this is for you.

Join the waiting list now and I’ll send you the dates and details as soon as they are available…

P.S.  Think about that Richard Branson quote from the beginning of this note…  Freedom means not being bogged down by complexity.  If you’re ready for a simple, practical way to cut through all the confusion and get to the heart of what matters, then I invite you to get on the waiting list for Marketing C.A.M.P. right away!  https://mt938.infusionsoft.com/app/form/camp-waiting-list

Time… The great equalizer. The one precious resource we can’t reuse or recycle. We all get the same 168 hours every week. It’s how you use it that will determine your success or failure.

With that in mind, here are 5 of my favorite new (and not so new) time-saving resources. Perhaps you’re using one or more of these productivity tools, but I’m willing to bet there are a few gems here you haven’t tried yet. So give it a go!

And if you’d like to see some of these time-saving tools in action, be sure to check out “Lou’s Labs” free webinar (every Friday) at 1:00 p.m. Eastern. Sign up at http://www.louslabs.com or register to get the replay.  Now, on to the list!

1. Sanebox.com - For just a few bucks per month Sanebox will help you take control of your inbox, by organizing and prioritizing your emails. Depending on your pricing place, Sanebox also offers a host of bells and whistles, such as “SaneBlackHole,” an easy way to unsubscribe from newsletters, etc.

2. Yast.com - Yast is a timer and time-tracker. By managing your color-coded timeline, you can keep track of what you’re working on and how long you are spending on each project. It’s perfect for keeping you focused and off social media!

3. Coolender.com – Coolender is a combo calendar and task app, which syncs with your Google calendar. It also works nicely on the iPhone. Coolender is intuitive and user friendly.

4. Join.me – This one’s been around a while, but I use it every single day. Join.me allows you to create instant online meetings and screen sharing. it’s fast, free and convenient. Perfect for on-screen tutorials, software demos or anything else on your screen that you need to share.

5. AnyMeeting.com - AnyMeeting will no doubt give GoToWebinar and InstantTeleseminar a run for their money – especially since you can get 200 attendees on a conference call for free (as long as you don’t mind the ads). You can share your screen, have a 6-way video call, record your webinars, etc. Paid plans (no ads) begin at $17.99 per month.

To see a live demo of these productivity tools, check out “Lou’s Labs!”  Just sign up to get the webinar replay at http://www.louslabs.com. It’s free!

Entrepreneurs are a proud breed, seemingly afraid of nothing. Risk is just part of the deal. But let’s face it: Anything new, risky or challenging can be intimidating. 

As a marketing consultant, I see a lot of  ”intimidation factor,” especially when it comes to doing video for marketing and promotion. Video marketing can seem pretty daunting at first, but the payoff is tremendous… 

So what is it about video that scares you? 

• Is it being on camera?
• Not knowing what to say?
• Or could it be the “techie” aspects?

Well, it may surprise you to know that even I sometimes grapple with the video intimidation factor! The truth is, I’m a marketing guy who has figured out the video stuff as I go along. Sometimes, you just have to wing it! 

I remember when I landed a job at E! Entertainment Television when I was in my 20′s. It was my first job in Hollywood, and I was just “some new kid from Boston.” Up until that time, I had only worked at local radio stations in Boston, but E! was a national cable network in the very high profile movie business. Talk about pressure! 

I started at E! as the National Promotion Manager. At first I felt like a fish out of water. One of my first assignments was to write and produce a promo with Greg Kinnear - who was then the host of “Talk Soup.” I had never really done a shoot or edited a TV spot before, so you could say I was a bit anxious. However, I forged ahead, did the best I could and, somehow, managed to not get fired! 

I thought the worst was over, until I found out my next shoot was with James Caan - as in “Sonny” from “The Godfather!” Holy shit! I couldn’t afford to piss off Santino Corleone! Mega-intimidation time! Fortunately, James Caan turned out to be a good guy, although he didn’t like the script and we had to re-write it on the fly. Welcome to Hollywood… 

Bottom line is I survived my first few intimidating weeks and went on to have a pretty good run at the E! network. 

So the moral of this True Hollywood Story is to look intimidation square in the face and do it anyway. It’s the same whether it’s working with movie stars for the first time or doing your own first appearance on camera. Even though you may be intimidated by video, you need to be able to do it in order to succeed online. Online Video Marketing is NOT going away, so the sooner you tackle it, the better you’ll feel! 

I’ll do whatever I can to help you over any hurdles. Together we can stare down intimidation until it disappears!

Want some help?

Get on my schedule and we’ll talk!  https://www.timetrade.com/book/9Z9HK

It may not be what you want to hear, but it’s true.   Your marketing bites.  It’s not working.  I know it’s frustrating, and it may not be your fault, but it is your problem…

Does this sound familiar?

You’re a small business owner or solopreneur who has a lot to offer, but because you don’t have the right marketing strategies in place, you’re suffering from “invisible marketer syndrome,” which means no one can hear you above all the clutter and confusion online…

You’re probably over-coached and definitely under-appreciated.  You’ve got enough “shelf-help” products and courses to last you a lifetime but, deep down, you know none of it is a quick fix.  You’re frustrated and fed up, because you know you have great stuff, but your message is getting drowned out by all the noise.  It’s just all so #%&@ overwhelming!

Had enough?

So now you are going to make a decision that you are sick and tired of not being at the top of your game financially like you know you can and should be.  (Because you know you are a rock star, but the rest of the world hasn’t caught on to that fact yet!)

Luckily, I can help!

I turn struggling, frustrated entrepreneurs like you into online rock stars…

Some of my clients you may recognize (Michael Port, Mari Smith, Ali Brown), while others are quickly upping their game and becoming fast-rising stars.   All of them are enjoying enormous success with powerful marketing.

And while I’m best known for video marketing, I’m now using my 20 years of marketing and branding experience in the television industry to provide comprehensive and empowering marketing strategies for my VIP coaching clients.

Marketing Plus Video!

Of course, that marketing strategy includes video, but it also covers the important and foundational work of branding, positioning, messaging and promotion.  I’ve done it with national brands like Fox and E! Entertainment Television, I’ve done it for individuals and “personal brands,” and I now can do it for you!

The Solution for Sucky Marketing…

Right now I’m opening a few spots to work one on one with select clients like you.  My new “Video VIP Plus+” is a unique program that you simply won’t find anywhere else, because you get a full “Marketing Makeover,” and a customized branding video, along with monthly, ongoing marketing support, creative ideas and private coaching.

This is by application only because your business needs to be at a certain level to really get the full benefit of our work together.

Want to get on those bigger stages, rock star?

So if you’re ready to take your business to new heights, and finally get a powerful, breakout marketing strategy, then let’s set up a time to talk!  Get on my schedule here: https://www.timetrade.com/book/9Z9HK

I’ve got a few private coaching spots available and I’d love to work with YOU!  Sign up for a brief, no-nonsense consult now, but please do it quickly.  I’m only opening up my schedule for the next week or so.  (You snooze, you lose!)

https://www.timetrade.com/book/9Z9HK

Don’t put it off any longer!  You owe it to yourself to have great marketing and a great business!