AI Changes Everything.

Staying Visible Got Harder.

Being Trusted Matters Most.

AI has totally upended how people get seen and chosen.
I help small business owners, creators and experts who refuse to let AI and algorithms decide who deserves attention. This "new world order" is rigged against you, but we've got new and innovative ways to protect what you’ve built
and future-proof your business.

AI Video Reference Library

Practical guides on using AI for video creation, marketing, and professional workflows.

Lou grew up in a television industry family and spent 25+ years in the entertainment business working with these and other major brands.

Let's get real About what's Happening...

YouTube is flooded with AI slop, not competence. SEO, the way we knew it, is done. Google answers questions without sending people anywhere. AI pumps out shitty content at scale. And platforms reward volume, speed, and sameness.

Meanwhile, way less qualified voices on TikTok are stealing your thunder, trading on your expertise and poaching your clients...

You don't want to shout. You don't want to dumb things down. You don't want to start over. And you sure as hell don't want to learn another %#@& tool or platform. You just want your authority to matter again. That's what I help you protect.

why work with me?

I'm Lou Bortone

Most AI "consultants" learned AI last year. I made my bones while they were dating cheerleaders!

iSeriously, I've spent the last 18 months in a rigorous AI consultant certification program, and I've been using (and teaching) AI video for years.

And I learned marketing, branding and visibility over three decades. I spent over 20 years in television and entertainment—E! Entertainment Television, NBC, Fox Family Worldwide—building brands and making people memorable before algorithms or social media existed.

I know how to make people visible because I did it for a living in Hollywood, when visibility actually required skill, not noise.

I I work with experienced professionals who:

Built real credibility the hard way

Refuse to start over or dumb down

Want AI to work FOR them, not replace them

Don't want to have to learn more damn tools!

If that's you, you're in the right place.

People call me "The Godfather of Video" and "The Digital Consigliere."

That's not marketing fluff. It's how I work: Trusted advisor. Strategic counsel. Loyal to your success. I don't do surface-level tactics or vanity metrics. I protect your expertise and authority.

And in a world where algorithms are deciding who matters, that protection is what separates people who thrive from people who fade.

WORK WITH LOU

Ways to Work Together...

Whether you're just getting oriented or ready for professional support, there's a path that fits where you are right now...

AI PLAYGROUND

$11/month

  • Monthly new content idea + ready-to-record script

  • 4 AI prompts per month (copy, paste, done)

  • Custom GPT for your voice

  • 5-10 min/week. No calls. No homework.

AI ADVANTAGE

$497

  • AI Readiness Audit

  • 60-Min AI Visibility Session

  • Custom ChatGPT trained on YOUR voice

  • 60-Day AI Plan

  • Tech stack eval + advise

VIDEO

STARPOWER

$1,500

  • 10 professional videos from one Zoom session

  • 90 minutes of your time, that's it

  • Script writing assistance

  • Set up + gear recommendations

AI/VIDEO

CONSIGLIERE

$2K/month

  • Monthly strategy + done-for-you content production

  • AI implementation and ongoing optimization

  • Direct access for visibility and positioning

  • Includes StarPower

TESTIMONIALS

What others are saying

"Brings new ideas and trends"

""I love working with Lou because he brings new ideas and trends to every conversation. He looks for ways to ensure I can easily create and make content. With his support, I'm able to offer my audience consistent and engaging podcasts and videos." - Jen Thornton

"Thoughtful, professional, thinks ahead"

"I love working with Lou Bortone - have for several years - and highly recommend him. He is prompt, conscientious, thoughtful, knowledgeable, professional, and thinks ahead." - Lori Richardson

"Highly recommend this"

"I've known Lou for as long as I've known anything about marketing online. He has ALWAYS been the go-to guy for video marketing advice, period." - Matthew Kimberley

"Wicked sense of humor..."

"Lou is a man of uncompromising integrity, profound compassion, and unflinching character. Oh, and his wicked sense of humor will keep you laughing through the entire process." - Michael Port

Who this is for...

This is for professionals who choose to fight back intelligently. This is for you if:

✓ You've been doing this a long time

✓ You built real credibility

✓ You feel the ground shifting

✓ You refuse to start over

✓ You don't want to learn one more damn tool

✓ You want your authority to survive and matter

This is NOT for:

  • People who can't afford to invest in their visibility

  • Beginners with no track record

  • People still figuring out their business model

  • Anyone looking for shortcuts or magic bullets

common questions

Whaddaya want from me?

Question 1: Which service should I start with?

A: Start with the AI Playground if you want to dip your toes in the AI waters. Choose the Quickstart Package if you're ready to get AI working NOW. Book a discovery call below if you want ongoing partnership.

Question 2: What if I'm not techie?

A: Not a problem! None of this requires you to become an engineer. The Playground is copy-paste simple. The Quickstart Package—I do the setup. The retainer—I handle everything. Because my clients are Family.

Question 3: I've tried AI and got robotic output. How is this different?

A: You're working with someone who spent 25 years in media building brands, not someone who learned AI last year. I teach judgment and voice, not just tool-clicking. (And I'm a newly minted AI Certified Consultant!)

Question 4: Can I upgrade or change services later?

A: Absolutely. Start with the Playground, upgrade to Quickstart when ready. Many Quickstart clients move to monthly retainers. We'll figure out what works best for you.

Question 5: Do you work with beginners?

A: Not one on one... I work with people who've already built something real and want to protect and grow it. But if you're just starting with AI, the Playground is perfect for you. (And the price is right!)

Question 6: What's the time commitment?

A: Playground: 5-10 min/week. Quickstart: 60 min from you (I do the rest). Retainer: Monthly sessions + whatever makes sense. Everything is designed for busy professionals. I do all the heavy lifting, and take as much of your plate as possible.

Question 7: How do I know where to start?

A: That's literally what I help with. You stop guessing. I tell you exactly what to do - whether it's getting started with AI, helping you grow your brand, or give you a video marketing strategy - I got you!

CHOOSE YOUR PERFECT PATH

The internet you built your reputation in is gone. You can fade away...

Or you can fight back—calmly, strategically, on your own terms.

AI Playground

$11/mo

  • Monthly content idea + ready-to-record video script

  • New AI prompts weekly (copy, paste, done)

  • Custom GPT for content creation

  • Access to "Content Companion" App

  • Bonus video tutorials

  • 5-10 min/week. No calls. No pressure. No homework.

AI Advantage

$497

  • AI Readiness Audit

  • 60-Min AI Visibility Session

  • Custom ChatGPT trained on YOUR voice

  • 60-Day AI Plan

  • Tech stack eval + advise

Consulting

$2K/mo

  • Done-for-you video, podcast, and content production

  • Monthly strategy sessions with Lou

  • Multi-platform automation (create once, visible everywhere)

  • AI implementation and ongoing optimization

  • Direct access when you need guidance

I help experienced professionals reclaim their visibility in a world that

rewards noise so they can be seen, trusted, and chosen—on their own terms.

AI Video Reference Library

Practical guides on using AI for video creation, marketing, and professional workflows.

© Lou Bortone 2026 All Rights Reserved.