Northern Virginia SEO Services and Social Media by KME Internet Marketing

Initiating a Corporate Social Media Presence – Unleash Your Inner Star Power

2009-06-25T12:08:00.000-07:00

Social Media’s a scary animal, especially for companies or organizations that are accountable to stakeholders, policy, law or any other governing entity that exists to mitigate risk. Also, social media is an online collaboration channel and tools domain that’s most appropriately and effectively utilized by humans, i.e. individual personalities (preferably employees) – vs. corporate personas or third-party services. So how does a company begin to use social media, break into and contribute to the online dialogue, and avoid reputation issues while maintaining appropriate accountability?

Find, identify, nurture, coach and ultimately unleash your employee social media stars – they’ll be the face of the company, the purveyors of online dialogue, and will most likely do a great job at it. Why and how?

Read more...

Northern Virginia SEO Services - Search Locally

2009-06-24T16:47:00.000-07:00

Once in a while, we run across some very appropriate and well-written articles espousing local Northern Virginia SEO Services.

For example, this one at ezinearticles, which states in part "Attempt to look for an SEO or Search Engine Optimization company on the internet and you'll see a confusing list of technical services and offerings. Often times a search in your local area on Google will produce a more focused list of results, such as searching for Northern Virginia SEO Services - however knowing how to interview any SEO service company is your best option for success."

Good guidance - searching for "Northern Virginia SEO Services" (without the quotes) on Google typically yields, at this time, Northern Virginia's most experienced, professional and helpful Northern Virginia Internet Marketing and Social Media Engineering firm available - i.e. KME Internet Marketing. Same with searching for related terms, like "Northern Virginia Internet Marketing" or "Northern Virginia Social Media".

Being listed high in search engine results isn't a permanent thing (and is sometimes touted by inexperienced companies with embarrassing results) - but it does typically reflect a company's breadth and depth of capability as gauged by the relationship of its material and website to others on the web, i.e. its "popularity". In this case, legitimate results can be expected.

Ask kelly and Ted - Keywords in Twitter?

2009-06-23T17:31:00.000-07:00

Here's a good question that came in - "Is it important to use keywords in microblogs like Twitter? It seems like Google results don't contain any Twitter results, with keywords."

If you're not working with a knowledgeable, experienced firm, you might get answers like:

"Really, twittering only has value when building a list of followers and then driving that traffic to a page or offer. Twitter isn't really ranking for any terms in the search engines say like a squidoo lens or hubpage would."

(This is a real answer, from an obviously uninformed 2nd-tier SEO provider)

Our answer? EVERY SINGLE posting made in Twitter or other microblogs(if your intention is to attract attention or business on the Internet) should consider keywords...while "tweets" themselves don't necessarily show up well in Google results (but profiles do), tweets do get syndicated, burned, friendstered, repurposed, piped, dugg, mixxed, emailed, blasted, etc. to many other social media channels, plus end up in search results of "other" search engines than Google - i.e. niche engines, social engines (like SocialMention), etc.

For example, we search for "social media governance" in SocialMention.com (with "ALL" option) - practically the whole first page of results with these keywords are repurposed links to an original blog/tweet (from a KME contributor) on the subject....including actual links to the retweets. Same thing with a recent tweet we made regarding "detoxify your mind" - tons of retweets for the eyword "detoxify" showing up in the search results.

Heck, I'm making the kids use keywords in their homework now...

DC Online Marketing Videos, Web Videos & Production - Coming Soon!

2009-06-09T14:44:00.000-07:00

Coming Soon!

KME Internet Marketing shortly will be offering professional online marketing videos and web videos for use in promoting yourself, your organization or business through online video channels and websites! KME Internet Marketing will provide professional video planning, staging, production, scripting, voiceover and post-production services, create videos for offline distribution via CD or DVD, and online distribution in all popular video streaming formats (i.e. flv, mp4, avi, etc.) and thoroughly optimize the video for universal search engines to find....Video SEO! As we do now, we'll also load, promote and optimize placement and distribution of your online marketing video on sites like YouTube, Metacafe, Blip.tv, DailyMotion, Yahoo and other popular online video sites.

Adding online videos to your website, and syndicating them around the Internet using SEO techniques, is a fantastic way to increase website visitor engagement or "stickiness", and ultimately drive conversions. Adding streaming video to your website is a relatively inexpensive way to enhance your website and brand while most effectively presenting your product, service or other marketing material. Pair this service with our digital asset optimization services, and you're in business producing and distributing your business marketing videos around the Internet!

DC Video Production, Professional Videographers and Video Online Marketing available this July from KME Internet Marketing - contact us now to plan and reserve production time!

Cloud-based Wiki for Semantic Ontologies

2009-06-08T18:45:00.000-07:00

In our spare time, we plumb the depths of the information management, search architecture and semantic web concepts that (1) Google uses and (2) will likely lead to very interesting new ways of describing, sharing and promoting online digital assets in the future.

Read more...

Ask Kelly & Ted - Should I Use a Blog Ad Network?

2009-05-09T12:00:00.000-07:00

Here's a great question recently in from our business partners; "Should I use a blog ad network?"

Advertising via "vertical content networks" is certainly a viable option within your overall marketing plan. Vertical content networks are a collection of websites that are focused by audience, topic, or other binding factor - blog advertising networks (like Blogads, AdBrite, Feedburner, etc.) are an example. Placing a very compelling advertisement into a set of great blogs that pull in just the kind of dedicated viewers you'd like to see your ad can drive up to 5-8% click-through rate. However, to "connect" with these loyal blog readers in a very niche area requires a really good visual ad and message, a really accurate campaign (i.e. placing the ad in just the right blogs, at just the right time), follow-through relationship-building, and payment. Like any other advertising medium, to get really good, focused exposure will cost a lot more - while casting a broader net and relying on more coarse matching between viewers and your ad content will cost less (as when using Google Adwords, with your content appearing not only in search results, but throughout the Google Adsense network, which many bloggers use). We'll point out that a key benefit to the Adsense network, is that advertisements include text-only types, which get indexed by the search engines.

Therefore, the first criteria to consider when embarking on such a specialized and effective advertising campaign, is your cost-benefit ratio. Costs will include time researching and planning the campaign (such as figuring out which blog network to use, which blogs or collections to select, and what actual advertisements to use), creating the advertisement itself, implementing and monitoring. Benefits can be a rapid boost to your image, reputation, inbound traffic and actual conversions. Note that the primary benefits are actual sales, but secondary benefits like impressions, brand awareness, "buzz" and word-of-mouth advertising are also important and can lead to future sales. Note also that a poorly-executed campaign brings not only the risk of wasted money and no sales, but could actually damage your reputation, especially in this social media (i.e. blogging) environment. Advertisements regarding "something for sale" run in social media networks (like Facebook or blog networks) that aren't focused on "buying things" will perform less effectively than the same advertisements run as search engine PPC campaigns (like Google Adwords). That's because more people are in "shopping mode" when searching, than when socializing.

So, figure on 8-12 hours service ($50-150/hr) from a typical, small ad agency to plan and create the basic campaign (if you're not doing it yourself) with one content network (presuming it's fairly straightforward, plus the ad and landing pages aren't real complex graphic designs), and then anywhere from several hundred to many thousands of dollars for the "blog ad buy" to run your advertisement, per week, in the blog network. We can quote you an estimate for a Blog Ad campaign, if we know approximately what your "ad buy" budget is, and obviously what the nature of the advertisement is (i.e. is it a special offer, just general awareness, a new product, response to competition, an ad combined with newsletter signup, etc.).

One last point - visual banner advertisements are fast becoming less effective than contextual and search advertising (and in fact aren't typically indexed by search engines); however, really well-placed graphic ads on well-read blogs can overcome the traditional stigma of "spam-like" banner ads.

SEO is #1 Recommendation for Business Marketing in This Economy

2009-05-06T17:24:00.000-07:00

A very timely and interesting element of a set of marketing principles delivered to IBM business partners at this week’s IBM Impact 2009 conference included this recommendation listed as #1 – attend to your SEO (Search Engine Marketing), and definitely be social about it.

Read more about this important Information Management topic...

What your webmaster or advertising firm won't tell you..

2009-04-26T09:15:00.000-07:00

Internet marketing, and in particular Search Engine Optimization (SEO) activities using traditional and newer social media Internet tools, is an extremely specialized profession - and one that requires constant education, testing and a good deal of professional experience. Your webmaster or advertising firm may or may not know this, but certainly won't tell you they don't know.

We've provided outsourced, third-party Internet Marketing capabilities to many other Web technology and advertising service providers, and they generally fall into 4 categories of service capabilities you absolutely need for your business, but that don't actually provide effective Internet Marketing by themselves.

1 - Web designer/graphic artists - while these professionals are essential for creating your brand identity, attractive graphics and packaging, and all other visual, multimedia elements for use by your business; these folks or firms are "producers" of online content, not "marketers" of it - and typically spend no time learning or implementing search engine optimization for clients.

2 - "Traditional" advertising and communications firms - there are many advertising firms around our DC area who are experts at creating great campaigns that take existing or unique brands, create an advertising "story" and "look" with them, and then place buys in traditional media (like banner ads, tv, radio, newspapers, magazines, etc.). We've found, however, that many of these firms do not yet understand nor provide services that enable optimum exposure of these advertising campaigns on the Internet, and that can be easily found via search engines. In fact, we've seen examples of utterly wasted advertising dollars, when implemented without proper understanding of SEO and search engines - basically, advertisements no one will ever see or act upon.

3 - Web Programmers/Hosters - these professionals are obviously experts in their arena, programming and managing the actual web technology and web pages for clients; sometimes this service is provided by individuals or web programming shops, other times, the website hosting provider provides it. In nearly all the cases we've dealt with specialists in this area, who claim to also offer SEO/Internet Marketing services, it doesn't ring true, and no SEO skills actually exist or are supported by these outfits. This is especially true when seeking SEO skills via outsourcing forums such as "Elance"; we've found that about 75% of the time an opportunity is posted in technical forums seeking SEO/copywriting skills, the responses are (a) technically competent but (b) utterly rejectable from a copywriting and Internet Marketing perspective, especially if the job requires local marketing.

You'll get horridly-written responses from firms (many overseas) claiming to provide great SEO services, such as "You may surly ignore our resent feedback as we were close for renovation" or "We are a team of professionals having a fair understanding on Search marketing - our experience as a SEO company might be less, but our skill sets are unique & diverse". If their proposals and initial impression utterly fail from an English grammar perspective, how could their online marketing possibly succeed?

4 - Copywriters/Authors - these professionals are actually quite good at what they do, and their content is essential to be leveraged for online marketing - they simply don't know what to do with it, how to optimize it using HTML for search engines, and where on the Internet it should be placed, using which tools.

The key takeaway is that in order to absolutely succeed in promoting your business or organization on the Internet, driving more traffic and conversions to your site, and in general establishing a fantastic Internet presence - you do need the kinds of "content" these professionals listed above provide (and by the way, we offer all of these as specialty services). However, you ALSO need the kind of professional online marketing services and management that ONLY firms like ours provide - to pull it all together and smartly leverage for maximum benefit.

Build your site, create your images and write your books - but hire an SEO firm to make sure the Internet knows you exist.

Ask Kelly & Ted - Advice on Selling a Website?

2009-04-09T13:50:00.000-07:00

Here's a question we answered over at the very hip DC Web Women's Organization and Email List...

"Anyone have any advice on selling a website?"

Buying and selling Internet real estate and online digital assets is big business -you certainly can make good money from this, so long as you've got a good means of assigning current and potential value to the online property (i.e. "appraising" it, just like your home). Value doesn't have to only be about income-producing potential, either - sometimes websites are purchased simply for marketing, as a defensive move against competition, or for more altruistic purposes.

A quick online analysis of your site doesn't indicate much actual revenue-producing value or clarity in purpose, and there's much onsite work to still do, to make it ready for "prime time", in terms of online marketing, performance and usability from a conversion perspective. It probably wouldn't appraise for much - but that's only one opinion, without extensive research and competitive analysis, and the market ultimately decides value.

Regarding the market, sitepoint.com and sedo.com are examples of markets that cater to this...

Funny, we actually just finished helping someone evaluate and "stage" their site for sale (again, just like a house!) - and the site was a place for people to buy and sell other websites!

The best steps to take for your site are probably (1) get a decent appraisal of your site, (2) create some "sales copy", i.e. verbage about why the site is so great, (3) find a few outlets online on which to pitch it, that make the most sense, given your motivations and the site's theme, and (4) do a little online marketing and "buzz" creation of your own, pointing to your site from a blog or two, for example.

You could also simply "monetize" it a bit (i.e. add some ads), improve the seo a little, and let it "soak" a while (i.e. get its pagerank up from "0") - you might find it brings in just enough interest and revenue-generating "click-throughs" (i.e. from Google adsense) that it covers the hosting/domain charges, and basically just pays for itself.

Social Media for Your Business - Loudoun BizConnect

2009-04-04T05:15:00.000-07:00

Be sure to check out our Social Media Overview for Loudoun County and Northern Virginia Businesses, in last month's Loudoun BizConnect....here's the article:

"As the Obama administration settles into office this year, what’s described as the “most connected ever” group of leaders are quickly focusing on how to leverage the groundswell of “social media” use and expertise demonstrated by the campaigns. Social media, proven useful in politics, is rapidly being adopted by students and families, and is dramatically changing the landscape of traditional news reporting. But is it good for business, here in Loudoun and Northern Virginia?

Social media may be difficult to define, but you’ll know it when you see it. It’s about talking back to the web, sharing your opinion, and participating in a multimedia dialogue among interested people in public – anonymously or not. There are many styles of online conversation and tools – from those focusing on photos or videos (like “Flickr” and “YouTube”), to reviews (like “Yelp”), to those focusing on profiles, expertise or favorite bookmarks (i.e. “Facebook”, “LinkedIn” and “Delicious”).

For business owners and employees, the prospect of engaging customers in a public, un-moderated dialogue (that can’t be erased) can be daunting. Local businesses typically aren’t used to this – but it’s already an expectation of most online customers. If your digital assets, press releases and online communications about your business aren’t managed across social media, you’re at risk. Really great news or feedback might be developing, that you can’t harness - or your reputation may be quickly deteriorating, whether justified or not.

Loudoun businesses and organizations can and should learn from those already finding success in leveraging social media – especially in this difficult economy. Look online at the Loudoun Times, read local blogs like “Gateway to Loudoun County” and follow “Digg”, “Mixx”, “Twitter” and “Google News” for Loudoun business news. Join a LinkedIn group and create a “social media policy” (i.e. part of our “Internet Checklist” for starting a Loudoun Business, at (http://wwwKMEInternetMarketing.com/InternetChecklist.html).

Socialize your business online, though with purpose, restraint and professional guidance."

KME Internet Marketing's Internet Marketing and Technology Consulting staff are recognized leaders among Northern Virginia and Washington DC's Social Media Digerati/Goverati - contact us today for assistance with your online social media needs.

Top 20 Internet and Social Media Checklist for Starting a Business or Nonprofit Organization

2009-03-22T13:13:00.000-07:00

Here are a number of straightforward actions to take for your business or organization, to leverage the Internet, Social Media tools and other online advertising techniques. Please note that these are only very basic actions - there are many, many more - depending on your business and marketing plans. Contact us for more information, a strategic plan to increase your business leveraging online marketing and social media, or for other technical and graphic/web design assistance. This list uses the example of a business located in Loudoun County, VA.

Internet Checklist for New Businesses and Organizations

Call to All Real Estate Agents/Brokers - Help Nonprofits

2009-03-21T15:12:00.000-07:00

One way to truly help your communities, your local buyers and sellers, and the overall real estate market in your area is to help the local nonprofits. Without nonprofit, charitable organizations, communities and therefore the associated real estate markets would suffer - even more than they're suffering now, with additional hardship to come in light of the rapid drop-off in philanthropic contributions across the nation.

Here's something you can do today, to support and leverage a very unique, collaborative nonprofit fundraising mechanism that leverages the power of Internet Marketing and Social Media. This will help your community, and your business.

Choose your favorite nonprofit organization (local, national, global). Let them know you'd like to help them raise money, help their cause, and improve the community (your community, and your market).

Together, review the "Nonprofit Funding Solutions for Charitable Organizations" program, at http://www.npofs.org. This is a very quickly-growing, worldwide consortium of nonprofits, brought together under a program run by the Virginia-based Paws4People Foundation, who together leverage online Charitable Raffles to raise money (and provide many attractive cash prizes to the ever dwindling donor base!).

Sign up as a Corporate Sponsor of your nonprofit (termed a "Referral Organization", i.e. PTAs, community groups, churches, etc.) - and loads of benefits accrue:

Your nonprofit gets badly-needed legitimate cash help, fast

Donors and communities benefit

Paws4People and all the charities of the nonprofit consortium benefit, with very little overhead taken out and away from direct community support

The local market and community profile improves, as does hopefully your business

You get FREE online marketing/social media exposure for this support, and for your business

It's pretty simple and straightforward, but a brilliant concept. A PTA raffle on steroids.

Collaborative support of local communities between nonprofit organizations and local realtors/brokers. Get involved. Or just buy an online charitable raffle ticket yourself, to support and win.

FREE Internet Marketing for Nonprofits

2009-03-13T06:29:00.000-07:00

Here's a very timely nonprofit fundraising and marketing program we're now offering for registered 501(c)(3) organizations, here in the US or any other legitimate, approved nonprofit organization in the world.

By participating in the NPOFundingSolutionS^TM nonprofit charity consortium, and helping to promote online raffle fundraising for your nonprofit or one you're supporting, we'll help you.

A donor who buys an online raffle ticket (A) can win one of thousands of cash prizes, (B) provides a significant portion of the donation directly to your nonprofit, and (C) provides a donation percentage to ALL consortium members. At NO cost to you.

It's a very simple, very effective, and very unique win, win, win situation.

We'll not only help you with Internet Marketing and Social Media techniques to promote the online raffle fundraising mechanism, thereby raising money for you, we'll help you promote your cause and awareness online altogether.

Find out more here.

Government 2.0 Camp

2009-02-25T10:00:00.000-08:00

Planning to attend Government 2.0 Camp this March, to participate in the 2.0 fun applied to the Government 2.0 "Tribe". Watch for our Twitters!

We're Growing in More Local Regions for Internet Marketing

2009-02-22T07:17:00.000-08:00

We're Hiring...

2009-02-19T18:30:00.000-08:00

Are you an Internet Marketing specialist, with experience in SEO/SEM and Social Media? You know if you are - if you're looking for PT work in Northern Virginia, let us know - we could use your help and expertise.

Market conditions are absolutely right for leveraging Internet Marketing and Social Media to control and focus marketing spend, establish a reputation with new audiences, and take advantage of Social Media trends.

A Better "About Us" Page - West Palm Beach, Florida Website Management Tips

2009-02-15T07:27:00.000-08:00

(Reprinted by Permission from WebMasterForHire.US, a West Palm Beach, Florida-based Website Management and Design Firm)

Though it's called by many names (About Our Firm, Our Company and About Us, for example), you have captured the visitor's interest if they click on this page. Most likely, they have been on your other pages that are client-focused, educational and promotional. Now, they want to know about you and the business behind the offers. They want to know you are credible, experienced and skilled — able to actually do the things you offer with quality.

- Don'ts -
First, don't undersell yourself. Many people, even professional writers, have a hard time writing about themselves and "toot their own horns" effectively. If you are one of these people, consider hiring a professional writer — at least for your About Us page. Webmaster for Hire in West Palm Beach, FL or KME Internet Marketing in Washington DC/Northern Virginia can assist you with this, should you have an interest.

Second, don't oversell yourself with hype and unsubstantiated or exaggerated claims. If you cannot back up these claims in your writing, you lose credibility. Phrases such as: "We're the best ...", "Our service is unique ...", "We're #1 ... ", and so on should never be used, unless you can substantiate it directly below the claim with appropriate testimonials or third party statistics. Unique is probably the most overused. It means that no other business offers your idea, method, process or product in the world. If you actually offer something unique, specifically name it.

Next, avoid clichés and obvious statements, such as:

"We work as a team" — don't most companies?
"We put our clients first" — in this day and age, if you don't, you won't have a business!
"We partner with our clients" — isn't this part of doing business and expected by clients?

These and other weak statements don't really say anything to the reader and wastes your precious writing space, where you could be saying something really important. Use of such statements looks as if you don't really have any credible statements about yourself and are using fillers.

- Do's -
Your About Us page should be presenting the reader with a compelling marketing message of credibility, experience, quality and reasons why they should trust you to deliver on your offer.

Credibility. Give evidence that you are qualified to do the work you offer. Stick to the specific data that illuminates your important accomplishments. Illustrate how your specific skills support your claims.

Where's Your Passion? When you speak to a business owner in person, they have so much energy and passion as they discuss their business. This same energy and passion should be translated into words on your About Us page. Make this easier by speaking to someone about your business, using a tape recorder. Then, use the recording to pick out "sound bites" to use in writing the About Us page.

Voice. The majority of people write in what's called an inactive or passive voice, such as: We will, You may, We did, etc. A passive voice basically is always speaking in the past or future. An active voice is speaking in the present. For example:

We implement the process vs. We will implement the process
Clients appreciate ... vs. You may appreciate ...
We received ... vs. We did receive

Active voice makes your writing more immediate and urgent in the thinking of the reader — "pay attention, this is important to YOU" — rather than "think about this whenever you have some free time", which translates to "I'll forget this before I even get to your competitor's site!"

Language. Your writing needs to be powerful. Such as: "This is what we do for YOU!" vs. "We offer the following services". The second statement is in an active voice but doesn't have any power to it. Secondly, your writing should always be positive. NEVER introduce a negative. For example: "We have very few complaints". This automatically puts into the reader's mind that you DO have complaints. Always, always, always use positive language.

Take a few minutes now to review your own About Us page.
Put yourself into a potential client's shoes.
Would you call the owner of your site?

West Palm Beach, Ft. Lauderdale, Jupiter, Lake Worth Web Design and Website Management.

Whitehouse.gov - New site analysis - some issues, but better

2009-01-21T05:45:00.000-08:00

Lots of fun for website reviewers these days, as the new whitehouse.gov site rolled out its overhaul. The general consensus is that it takes advantage of some additional "Web 2.0" techniques (like a Blog, w/RSS and Twitter feed), and is overall a bit more streamlined and updated.

Someone noticed the new robots.txt file - speaking volumes for some new perspective regarding online security and search engine optimization. We'll point out that the usability and basic SEO features are pretty good, with decent metatags (but the title tag could be a little more informative, like "The White House - US President Barack Obama's Residence" vs. "Welcome to the White House"). Also, trying the search for the word "Twitter" from the RSS feed page threw an error "The page did not process successfully because of the following: Field 'Email' is invalid; Field 'Zip Code' is empty". Not a very "social" response.

Also, interesting that the White House relies on TinyURL (vs. other similar services) w/Twitter - while common, you'd think the DoD would have constructed a more reliable, commercial-free tool for the government to use. And one where the service doesn't actually need to "allow it to access your computer"...perhaps the "twittering" is not being done on an official Government network?

Good start!

Facebook is Our National Archives

2009-01-19T05:39:00.000-08:00

Here's an interesting post concerning Facebook, and how it's rapidly becoming the National Archives for Digital Preservation - for the rest of us. Note to business owners - Facebook's ability to "socially-connect" personalities, events, groups and conversations is something to approach with an electronic records management mindset - i.e., use and post with care, mind your metadata, and stay on topic.

One-time vs. Regular Internet Marketing Activities

2009-01-17T09:48:00.001-08:00

Here's a quick graph to help illustrate Search Engine Result rankings, relative to time. The solid bar reflects constant, regular activity, including social media updates, backlink-building and other efforts to keept the rankings high for various keywords and phrases. The dashed bar reflect a one-time, typical update of the website for SEO and initial round of typical backlinks and directory references - with no further activity, updates or adjustments.

It's very clear that Internet Marketing is NOT a one time thing, but needs consistent and expert attention.

Loudoun Business Economy Challenge - Online Marketing for Loudoun County

2009-01-10T08:14:00.000-08:00

We've set out a challenge to other Loudoun County businesses and organizations to help collectively promote the County on the Internet - thereby possibly improving the economic picture for all Loudoun businesses, residents and organizations.

Read more about the Loudoun Business Challenge to Stimulate Loudoun County's Economy...

Twitter Information Management

2009-01-08T07:28:00.000-08:00

Here's a post about Twitter Information Management; something every business will need to deal with for ultimate marketing success in today's Web 2.0 Twitterfied world:

"Had a conundrum the past few days with Twitter - among several IDs, one was being populated with a mix of "business" and "community" news. With twitter, there's no clear way of categorizing tweets or conversations by tags or categories; the conversations are aggregated but reflect not necessarily a single topic, but either (1) a non-purpose-driven dialogue, either instance-based or continuing, or (2) or purpose-driven dialogue, where the communicators intend to resolve a question, promote something or provide alerts/updates."

Read More at the Information Management Blog...

Follow KME Internet Marketing on Twitter

Northern Virginia|Loudoun Twitter Management

2009-01-08T05:21:00.000-08:00

Just went through a round of "Twitter Management" - since twitter doesn't really have categorizations or tags, we find there's a need to maintain separate twitter accounts for various "types" of information or communication.

Follow us at "KMEIntMktg" for Internet Marketing, SEO and Social Media news on twitter.

Follow us at "Loudoun" for Northern Virginia, Fairfax and Loudoun business news on twitter.

Follow us at "SoMD" for Maryland and Southern Maryland business news on twitter.

Follow us at "Denver_Colorado" for Denver Colorado business news on twitter.

Merry Christmas, Happy Holidays, Happy New Year!

2008-12-25T10:39:00.000-08:00

From the SouthEastern corner of Loudoun County, VA ("Dulles South"), Merry Christmas, Happy Holidays, and Happy New Year! Thank goodness the days will start getting longer...

Bad Economy? Quickly Reduce Advertising Costs and Gain More Customers with SEO

2008-12-14T06:41:00.000-08:00

It's a pretty straightforward economic reality hitting local businesses right now - how to drastically reduce marketing and advertising expenses, while continuing to attract new customers and grow revenues. In any economy, good or bad, it is absolutely essential that your business, service and products continue to be represented and advertised in public media - in order to attract new, paying customers.

In this particularly dire economic season, look very closely at how online marketing, using search engine optimization (SEO) techniques, can drastically reduce your advertising costs - and rapidly increase the number of people who find your business and pay for your services or product.

This diagram illustrates the new reality of marketing for local businesses - a limited or reduced advertising budget will go further and result in quicker returns, if Internet Marketing and SEO techniques are used. Likewise, your ability to respond to the competition is drastically reduced and can be prohibitively expensive - if Internet Marketing techniques are not leveraged.

Move your marketing dollars to the green, and implement SEO. It's that simple - contact KME Internet Marketing right now to get your marketing budget under control, and quickly find new paying customers.

(Double-Click the image to enlarge)