Louisville Web Group Blog

How Google Algorithm Changes Will Affect Your Websites

grawlings — Mon, 20 Aug 2018 14:23:09 +0000

It’s important first to recognize that keyword research and SEO are not dead. These are just evolving into a new era driven by mobile and voice search technology.

A few years ago Google was the main focus for gaining visibility in search, but social media and technology have both had a heavy influence as conversations and user actions take center stage.

According to Hubspot, most people conduct search from their mobile devices with 19 percent using AI such as SIRI to get information.

Modern search is based on the most commonly asked questions and phrases. This means that tools such as Google Keyword Planner and SEMrush are still important to include in your marketing research. More and more the focus is starting to be on lifestyle and health related issues, which is why many are referring to the latest change as the “medic update.”

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SIMPLE STEPS TO PROTECT YOURSELF ON PUBLIC WI-FI

grawlings — Wed, 08 Aug 2018 18:00:06 +0000

ACCESSING THE INTERNET isn't normally a problem when you're inside the confines of your own home—it's secure, it's easy to connect to, and it's relatively uncongested—unless the whole family is streaming Netflix on five separate devices. When you venture out though, it's a different story. You can access Wi-Fi in more places than ever, enabling you to keep in touch or catch up with work from wherever you happen to be, but getting online isn't quite as simple, or as safe, as it is with your home network.

A public Wi-Fi network is inherently less secure than your personal, private one, because you don't know who set it up, or who else is connecting to it. Ideally, you wouldn't ever have to use it; better to use your smartphone as a hotspot instead. But for the times that's not practical or even possible, you can still limit the potential damage from public Wi-Fi with a few simple steps.

Know Who To Trust

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GOOGLE CHROME NOW LABELS HTTP SITES AS 'NOT SECURE'

grawlings — Mon, 30 Jul 2018 21:21:16 +0000

NEARLY TWO YEARS ago, Google made a pledge: It would name and shame websites with unencrypted connections, a strategy designed to spur web developers to embrace HTTPSencryption. On Tuesday, it finally is following through.

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MERCEDES WILL LAUNCH SELF-DRIVING TAXIS IN CALIFORNIA NEXT YEAR

grawlings — Fri, 13 Jul 2018 18:17:15 +0000

LIKE IN A Tough Mudder, you've got a few strategies when it comes to the race to launch a taxi-like service with autonomous vehicles. You can start early and keep a slow but steady pace. You can show up a bit late, then try to sprint through it. Or you can hold back, see what trips up other contenders, and then slowly work your way through the obstacles.

The big automakers tend to fall into the third category. They may have taken a few years to recognize that shared autonomous vehicles could annihilate their business model—selling human-driven cars to individual humans—but they're now making real progress toward the finish line. And today, Mercedes-Benz parent company Daimler took a cautious step into the swamp stomp, announcing plans to launch a self-driving car pilot somewhere in Silicon Valley, next year.

THE US AGAIN HAS THE WORLD’S MOST POWERFUL SUPERCOMPUTER

grawlings — Tue, 12 Jun 2018 21:24:28 +0000

PLENTY OF PEOPLE around the world got new gadgets Friday, but one in Eastern Tennessee stands out. Summit, a new supercomputer unveiled at Oak Ridge National Lab is, unofficially for now, the most powerful calculating machine on the planet. It was designed in part to scale up the artificial intelligence techniques that power some of the recent tricks in your smartphone.

America hasn’t possessed the world’s most powerful supercomputer since June 2013, when a Chinese machine first claimed the title. Summit is expected to end that run when the official ranking of supercomputers, from an organization called Top500, is updated later this month.

WHAT'S THE DEAL WITH FACEBOOK AND THE BLOCKCHAIN?

grawlings — Thu, 10 May 2018 15:05:14 +0000

ON TUESDAY FACEBOOK reorganized the duties of its product executives, in the process creating an unusual new division: David Marcus, formerly head of Facebook’s Messenger app, will now lead a team of fewer than a dozen people dedicated to blockchain technology, according to Recode. He’ll be joined by notable executives including Kevin Weil, former VP of product at Instagram, and James Everingham, VP of engineering at Instagram.

It’s not clear what the company is up to here. Facebook representatives did not immediately respond to questions from WIRED. In the absence of any specifics, WIRED’s Erin Griffith and Sandra Upson, who write about blockchain technology, offered to speculate:

The Smart Way To Build Smart Cities

grawlings — Wed, 04 Apr 2018 20:23:13 +0000

Much promotion of smart cities assumes that municipalities will take a proactive, top-down, technology-first approach to urban progress. Thus far, these initiatives look for some forward-thinking city official (or immensely deep-pocketed private investor) to write a big purchase order for a lot of hardware and software, in the same way an industrial company like Procter & Gamble buys a multimillion dollar SAP install.

Why Every Business Should be Using Multiple Social Media Accounts

grawlings — Mon, 26 Mar 2018 16:59:51 +0000

It’s no secret that social media and content marketing is the most popular use of the Internet for both professional and personal uses. In fact, according to a study by Forbes, 93% of marketers use social media to reach out to their customers and leads. Clearly, social networking websites have proven to be an effective marketing tool if so many companies have taken advantage of it.

However, if you have become more comfortable with one social media account and have begun neglecting others, I’m going to tell you why that’s a terrible idea and why you should be sharing the love between all of your accounts.

1. You May Not be Reaching a Portion of Your Audience

Nine Smart, Funny And Insightful Quotes From Stephen Hawking

admin — Thu, 15 Mar 2018 15:41:46 +0000

Famed theoretical physicist Stephen Hawking passed away on March 13, 2018, at the age of 76. Hawking left a long scientific legacy behind him, but more than that, he also left a legacy of scientific outreach to the general public. Through his books, lectures and movies - as well as the occasional cameo on TV - Hawking inspired people for decades to learn more about the universe.

He was also, as a writer and speaker, an intelligent and witty person. Here are a few of his best quotes from the decades of his public life.

On Goals:

"My goal is simple. It is a complete understanding of the universe, why it is as it is and why it exists at all."

- from the book Stephen Hawking's Universe by John Boslough

On Science:

Seven Considerations for Your New Business's Social Media Strategy

grawlings — Wed, 21 Feb 2018 19:07:22 +0000

So you started a new business. Congratulations! Now comes the hard work: marketing and promotion.

You know you need to be on social media, but you have no idea where to start. With so many platforms, and so little time, what's an entrepreneur to do?

First of all, everyone is on Facebook, so you definitely need to have a presence there. But what about Twitter, Snapchat, LinkedIn, Pinterest, Instagram, Tumblr, Google+, Reddit, Periscope? And those are just the first platforms that come to mind.

Don't get overwhelmed. The following seven considerations will help you determine which social media channels you should focus on.

1. Your Customers

A smart part of any marketing strategy is developing buyer personas. You'll use them to inform all of your marketing efforts, including social media.