Love Digital Out Loud

Episode 051 - Web analytics

Fri, 07 Aug 2009 04:39:00 GMT

In only a few years online retail has fundamentally shifted the way that we buy things. Now some of the worlds biggest retailers solely online. But what makes their business tick?...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 050 - Tourism Australia

Thu, 16 Jul 2009 03:28:00 GMT

Working with beaches and world-class cities, many marketers think that tourism has to be the best job in marketing. But how does a tourism brand adapt itself in a changing world? That’s this...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 049 - Digital music charts

Thu, 09 Jul 2009 04:03:00 GMT

Music charts have been around for as long as music itself. But when we look to these charts to get a sense of what we’re all listening to are we getting the whole truth? That’s this weeks...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode - Digital entertainment network

Fri, 03 Jul 2009 00:17:01 GMT

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode - Digital entertainment network

Fri, 03 Jul 2009 00:17:00 GMT

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 047 - Viral humour

Thu, 25 Jun 2009 04:59:00 GMT

That illusive word ‘viral’ is often used, especially in the marketing world, to refer to great content that makes its way around the internet. But is viral content nothing more than a complete...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 046 - Dunbar's Number

Tue, 23 Jun 2009 07:41:00 GMT

With all the connections that we maintain on social networks all over the internet, do you ever feel like you are perhaps a little over-connected? Well, it turns out there’s a chance you are. ...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 045 - Online video

Thu, 11 Jun 2009 04:18:00 GMT

When Apple launched its new iPhone this week there was one clear message: video. Digital video is changing the way we consume content, but how much do we really know about it? ...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 044 - Maths & marketing

Fri, 29 May 2009 00:47:00 GMT

As I talk to marketers around the country, I’m starting to find that there seems to be a real move toward marketing with numbers. So is marketing now a place for mathematicians? That’s...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 043 - Influencer marketing

Thu, 21 May 2009 00:19:00 GMT

The idea that word of mouth is the most power form of marketing has been around for as long as marketing itself. But how do you actually activate it? That’s this weeks edition of Love...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 042 - Location based services

Wed, 13 May 2009 14:57:01 GMT

The Internet opened up the rest of the world to us. But now with GPS based technology it seems like local is making a comeback. Is geography the new connector? That’s this weeks...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 041 - The Connection Generation

Mon, 04 May 2009 03:29:00 GMT

Many of us spend much of our waking hours interacting with a whole range of connection technologies, from social networking to mobile phones. But does it actually bring us any closer...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 040 - New ways of selling cars

Mon, 27 Apr 2009 22:59:00 GMT

With the global car industry being hit pretty hard by this current recession, are automotive manufacturers needing to find new ways of selling their cars outside of their traditional means? ...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 039 - iPhone Applications

Wed, 22 Apr 2009 21:33:00 GMT

The launch of the iPhone in Australia last year came along with plenty of hype, including the prospect of marketers developing custom applications. But how do you actually go about doing...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 038 - Online retailing

Tue, 14 Apr 2009 03:36:00 GMT

Many people think that online retailer stores who, let’s face it, have much lower overheads than physical stores, tend to compete on price. But is that the only model for online retail? That’s...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 037 - Digital for retail marketers

Tue, 07 Apr 2009 22:46:00 GMT

Have you ever headed to your letterbox to drag out a bunch of soggy catalogues that you never really wanted to get? Well, be prepared for that to move online. Where does the good old...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 026 - Digital life in Asia

Mon, 30 Mar 2009 23:57:00 GMT

With talk that Asia is likely to emerge from this financial crisis with much more prominence in the world, we wondered: what is digital life like in Asia? That’s this weeks edition of Love...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 034 - The wonderful world of widgets

Mon, 09 Mar 2009 13:43:00 GMT

A few years ago if somebody dropped the word ‘widget’ into a conversation, you would probably think they were talking about a mechanical device they didn’t have a name for. But how are widgets...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 035 - Twitter's tipping point

Fri, 06 Mar 2009 06:25:00 GMT

I woke up last Wednesday morning to read a Twitter post from the South Australian Premier, Mike Rann, announcing the date of the next state election. So is Twitter reaching some sort of tipping...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 033 - The wonderful world of wikis

Mon, 23 Feb 2009 13:32:00 GMT

Of all the technologies that have emerged on the Internet over the last 5 or so years, one that has had a lot of impact are wikis. So what does the future hold in this consumer generated...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 032 - The year of the mobile?

Mon, 16 Feb 2009 22:32:00 GMT

It was about this time last year that Australia hit this incredible tipping point - that there are now more mobile phones in this country than people. So is this the great unused screen for...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 031 - Affilliate marketing

Mon, 09 Feb 2009 22:45:00 GMT

It may be considered one of the least sexy forms of internet marketing, but with an estimated $10 billion a year spent on affiliate marketing worldwide, why do we rarely hear about it? t00:00 -...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 030 - Engaging with bloggers

Mon, 02 Feb 2009 21:30:00 GMT

As the influence of the blogosphere continues his steady incline, PR experts are grappling with the question of just how to deal with this new breed of journalist. So is it time to throw out...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 029 - New approaches in DM

Wed, 28 Jan 2009 06:48:00 GMT

After a decade of brand heavy advertising are we seeing a return to direct marketing? Today we look at one service that has changed the way we think about direct marketing. 00:00 -...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 028 - Lies, damn lies and... Virals?

Wed, 21 Jan 2009 11:16:00 GMT

Two Australian brands have been on a roller coaster ride this week with a couple of viral executions being exposed as hoaxes. But is there anything wrong with a bit of mis-truth in...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 027 - The future of publishing

Wed, 14 Jan 2009 04:50:00 GMT

A study out of the United States has told us that now the Internet has overtaken newspapers as the preferred source of news. So is the beginning of the end for newspaper publishers? We...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 026 - 25 shows in 25 minutes

Wed, 17 Dec 2008 23:11:01 GMT

Well, 25 episodes later and we’ve reached the end of 2008. This week we have a look at 25 episodes in 25 minutes. That’s this weeks edition of Love Digital. 00:00 -...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 025 - The Sensis of the future

Wed, 10 Dec 2008 23:13:00 GMT

It was a hotly discussed show a couple of weeks ago when we spoke to Stephen Byrne about the impending death of the telephone book. Well, there’s one company that hope’s it’s not true. ...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 024 - The Internet as a branding tool

Wed, 03 Dec 2008 22:50:00 GMT

The Internet has long been touted as the ultimate direct response medium. But can it build brands as well? Today we look at the Internet as a branding tool. 00:00 -...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 023 - The final days of the phone book

Wed, 26 Nov 2008 23:11:01 GMT

Much has been made of the demise of traditional media at the hands of the Internet. But what about the most traditional media of them all… the humble telephone book? Today we have a look at the...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 022 - Are advertising agencies dying?

Wed, 19 Nov 2008 10:30:01 GMT

Each year hundreds of marketers and speakers decent on the city of Adelaide for Marketing Week. Today we have the second of two marketing week specials as we talk to Mat Baxter, CEO Asia Pacific of...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 021 - The digital skills shortage

Wed, 12 Nov 2008 06:50:00 GMT

There’s no denying the fact that Australia has a skills shortage when it comes to digital marketing. But is the education system itself to blame? That’s this week’s episode of Love...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 020 - Interview with Seth Godin

Wed, 05 Nov 2008 23:24:00 GMT

Is it true that most marketers just sell ordinary products to ordinary people? Well, that’s the mantra that our guest today has been running. We’re talking to best selling author Seth...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 019 - The Future of Search

Wed, 29 Oct 2008 04:06:00 GMT

For something that used to be renowned for its simplicity, it seems that search engines might soon look a little different. We go to London to have a look at the future of search...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 018 - The US Election

Wed, 22 Oct 2008 00:38:00 GMT

It all started over a year ago when Obama Girl took YouTube by storm, and since then the momentum has not stopped. The Internet has become a central of this US election. So is this the...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 017 - Radio goes digital

Wed, 15 Oct 2008 21:12:00 GMT

With the rise of MP3 players, podcasts and internet radio, some believe the days of traditional radio are numbered. But is the game about to change with the launch of digital radio? All...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 016 - Slow on the up-take

Wed, 08 Oct 2008 22:03:00 GMT

While over 4% of marketers spend over half their advertising budget online, nearly 8% spend virtually none. Today we have a look at why some marketers have been slow on the uptake. All...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 015 - Social Recruiting

Wed, 01 Oct 2008 20:37:00 GMT

With the UK security service, the MI6, using Facebook to recruit new agents, is there are whole new world of recruiting out there? This week we take a look at social recruiting on Love...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 014 - 5 ideas that are changing media

Thu, 25 Sep 2008 22:01:00 GMT

Earlier this year an organisation called the Future Exploration Network published the 5 ideas that will change media. Given the huge amount of interest in fragmentation, content and how...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 013 - Digital around the world 2

Wed, 17 Sep 2008 22:29:00 GMT

This week we’re into our second week of looking at what’s happening in digital around the world. Last week we looked at New Zealand, and this week we head off to the United States. But...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 012 - Digital around the world

Wed, 10 Sep 2008 22:30:00 GMT

For the next couple of weeks we are taking a slight departure from our usual format as we take a whirlwind tour around the world to see how clients are using digital overseas. First stop - New...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 011 - Reaching Gen Y's

Wed, 03 Sep 2008 19:34:00 GMT

It’s not often that you see an organisation as conservative as a government department break new ground in marketing. But that is what the Australian Defence Force has done with a piece of work...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 010 - Are agencies dying?

Wed, 27 Aug 2008 07:40:00 GMT

Each year hundreds of marketers and speakers decent on the city of Adelaide for Marketing Week. Today we have the second of two marketing week specials as we talk to Mat Baxter, CEO Asia...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 009 - Marketing Week Special

Wed, 20 Aug 2008 00:59:00 GMT

Each year hundreds of marketers and speakers decent on the city of Adelaide for Marketing Week. Today we have a marketing week special and talk to the conference’s headline speaker, Joerg...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 008 - Joseph Jaffe Part 2

Wed, 13 Aug 2008 05:12:00 GMT

Today we have our second interview with marketing pot-stirrer, Joseph Jaffe. Joseph Jaffe first throw the media world into a tailspin when he declared the 30 second spot was either dead, dying or...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 007 - Joseph Jaffe Part 1

Wed, 06 Aug 2008 07:30:00 GMT

Today we have the first of a two part interview with new marketing expert and author, Joseph Jaffe. Joseph Jaffe first throw the media world into a tailspin when he declared the 30 second spot was...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 006 - Measurement of media

Wed, 30 Jul 2008 20:57:00 GMT

Today we have a new co-host joining us on Love Digital. Sue Sharpe is the State Marketing Manager with McDonalds and she will be joining us to bring a client perspective to the show. This...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 005 - Media fragmentation

Wed, 23 Jul 2008 23:48:00 GMT

Media fragmentation is on every marketers mind at the moment. We look at whether declining audience numbers are something to be scared of or not. We also speak to Gawen Rudder from the...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 004 - The importance of a central idea

Wed, 16 Jul 2008 07:30:00 GMT

With Simon Small in the co-host chair for the first time, we look at the importance of a central idea in digital advertising strategy. We speak with Brett Rolfe from Naked Communications about a...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 003 - Being 'real' in social media

Tue, 08 Jul 2008 20:52:02 GMT

With Tim Hughes in the co-host chair for the first time, we take a look at the Internet and its influence on Public Relations efforts. We get to take a good look at a very successful campaign for V...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 002 - A look at mobile marketing

Tue, 01 Jul 2008 20:18:01 GMT

As this is Gary Jaffer’s first episode in the co-host chair we thought it would be a good opportunity to take a look at the media landscape to see where digital and online advertising dollars fit...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.

Episode 001 - What to expect on Love Digital

Sat, 28 Jun 2008 19:35:00 GMT

On the first episode of the Love Digital Podcast we take a look at what you can look forward to in the coming weeks and months. We meet the Co-Founder of Love Digital, Simon Small and talk to him...

Digital media is made up of any media that uses digital distribution channels that reach consumers in a timely, relevant, personal and accountable manner.