LOVEFiLM Affiliates

Improved free trial offer - a better promotion for affiliates

2012-01-24T09:06:00.002Z

Great news! As from 25^th January 2012 all free trial lengths will increase from 14 to 30 days across our affiliate channel, this will be supported by TV, search and other marketing. By extending the trial length for affiliates we are confident this offer improvement will help you when promoting the LOVEFiLM campaign, however if there is something else you need please do not hesitate to contact me and we can discuss your needs. We appreciate this is short notice for the change but please do ensure you update your copy/content/site as soon as possible to make best use of the new offer!

LOVEFiLM HITS 2 MILLION MEMBERS -service experiences record-breaking year

2012-01-18T11:11:00.000Z

LOVEFiLM has announced we have reached two million subscribers driven by a record number of sign-ups in the fourth quarter of 2011. We added hundreds of thousands of new customers that now have access to LOVEFiLM Instant, which provides a unique offering of instantly streamed film and TV series, combined with the vast selection of DVD, Blu-ray and Video Game rentals.

This is the fastest customer growth rate LOVEFiLM has experienced since 2009, a lot of hard work from the entire team this year and proven worthwhile.

LOVEFiLM also now offers an unlimited streaming-only package which provides access to films and TV shows via LOVEFiLM Instant for an introductory price of £4.99 per month. Customers can access the LOVEFiLM Instant digital service through a range of devices including PlayStation®3, Xbox, iPad™ and a variety of other internet enabled devices.

LOVEFiLM SIGNS ANOTHER STREAMING DEAL, TO LAUNCH ABC TV ON DEMAND IN THE UK

2012-01-18T11:06:00.000Z

LOVEFiLM has partnered with Disney UK in a deal that will give LOVEFiLM members access to full seasons of some of the most iconic American television series ever created as part of our LOVEFiLM Instant service.

From this month popular series such as Castle, starring Nathan Fillion, as well as all six seasons of Lost, ranked by critics as one of the top US TV series of all time will be available to LOVEFiLM members with streaming packages.

The Golden Globe and Emmy-winning Desperate Housewives, hit comedy Happy Endings, critically acclaimed medical drama Grey’s Anatomy, Ghost Whisperer – starring Jennifer Love Hewitt – and every episode of Brothers & Sisters, which earned actress Sally Field an Emmy, will also be available on-demand later in the year.

Shows will be launched as full seasons after their first run on UK pay and/or free TV. Previous seasons of some series will even be available to members before the next season airs on UK television.

This is the latest TV content deal with a major US Studio to be announced by LOVEFiLM – Europe’s leading TV and movie subscription service. It follows a number of recent TV deals including BBC and ITV, which have added to the expanding collection of top TV content, together with thousands of movies, already available on LOVEFiLM Instant, from studios and distributors including Sony, Warner Bros., Entertainment One and STUDIOCANAL.

Lovefilm strikes ITV and BBC Worldwide content deals

2012-01-06T12:59:00.000Z

As is being reported today on NMA, The Telegraph, The Guardian and others, we have signed new content deals to add more great TV shows to our LOVEFiLM Instant service.

British shows such as Doctor Who, Planet Earth and Inspector Morse will be available to stream to laptops, PS3, iPad, Xbox 360 and other devices after LoveFilm signed partnership deals with the BBC and ITV.

More great content that our members can watch as part of their existing monthly subscription.

LOVEFiLM EXPANDS UK CONTENT WITH SONY PICTURES TELEVISION DEAL

2011-12-22T09:41:00.000Z

LOVEFiLM and Sony Pictures Television have signed a major multi-year content deal giving LOVEFiLM members exclusive streaming access to new and forthcoming Sony Pictures titles as well as catalogue titles and TV series, from June 2012.

The milestone agreement with Sony Pictures Television is the latest in a line of exclusive content deals announced, including deals with Warner Bros., Entertainment One, STUDIOCANAL, Disney, Momentum and Lionsgate.

LOVEFiLM members will be able to exclusively stream Sony Pictures titles including the Academy Award winning The Social Network, action-thriller Salt, starring Angelina Jolie, and sci-fi action blockbuster 2012 via LOVEFiLM Instant at no extra cost and as part of their existing subscription.

The deal will also further bolster LOVEFiLM’s extensive range of kids TV titles with modern cult, animation favourites like Transformers, Spectacular Spider-Man and The Karate Kid – adding a raft of series to existing LOVEFiLM catalogue titles like Pingu, Wallace & Gromit and Fireman Sam.

The deal will see Sony Pictures’ recent and forthcoming releases, catalogue titles and TV series added to the LOVEFiLM Instant service – available on the PC or via Sony Playstation®3, Microsoft Xbox 360, Apple iPad® and a growing number of Internet-connected TV sets and Blu-ray players.

Xbox goes live this morning

2011-12-06T07:24:00.000Z

You can expect to see the LOVEFiLM app on your Xbox by the end of this morning.

You can also expect to see LOVEFiLM trending on Twitter alongside Xbox around the same time - when we launched on PS3 we were a top trend for the entire day. If you planned to use your social media profiles to gain interest you should consider being part of this buzz.

Affiliate Giveaway - Want a FREE Xbox 360?

2011-12-05T08:57:00.000Z

To celebrate the news of imminent launch of our latest streaming app we are giving away some free Xbox consoles. To be in with a chance of winning one all you need to do is update any content about LOVEFiLM and create special features - just in general promote the great news. Send all examples of your promotional pages/emails/social media to us here and we will pick winners at the end of December. We have several to give away.

Millions of users will now be able to watch instantly on their Xbox 360 with LOVEFiLM offering thousands of titles to watch via the app, this currently includes Red, Happy Feet, Splice, The Losers, Twilight: Eclipse and The Ghost.

Exclusive content coming up includes Liam Neeson in Unknown and the thriller Source Code, plus lots of films for kids this Christmas, so you will not be struggling for something to watch.

LOVEFiLM Xbox app launch - all the info you need plus win a free Xbox 360

2011-12-02T11:39:00.000Z

As reported around the web, the new XBOX 360 dashboard goes live on 6th December and will mean the launch of the LOVEFiLM Instant App!

What does this mean for affiliates?

This addition to our service is another selling point that can increase click through and conversion, meaning you can increase your earnings. Every time we add a new feature it enhances the offer and increases the appeal of LOVEFiLM to a wider audience.

Affiliates should update their copy when talking about LOVEFiLM. The key area to update would be the bullet points that design our service in concise detail:

LOVEFiLM gives you:
* Britain's largest range of films and games - 70,000 titles and counting
* FREE first class post for DVD, Blu-ray & Games rental
* Thousands of films to watch instantly to your PC, Smart TV, PS3™, iPad® and now Xbox 360® at no extra cost
* No long term contracts - cancel anytime

More information on the Xbox 360 app

Millions of users will now be able to watch instantly with LOVEFiLM offering thousands of titles to watch instantly via the app, such as Red, Happy Feet, Splice, The Losers, Twilight: Eclipse and The Ghost.

Exclusive content coming up includes Unknown, starring Liam Neeson, and thriller Source Code, starring Jake Gyllenhaal, plus many more great films like The Hangover, The Dark Knight and lots of films for kids this Christmas.

With Kinect for Xbox 360, users have the ability to effortlessly control the LOVEFiLM Player App through motion, gestures and voice commands. This interactivity will revolutionise the way film fans manage their movie selection and engage with LOVEFiLM.

The Xbox service comes at no extra cost to our customers. Sign up for a normal FREE trial and you will get your usual range of 70,000 titles on DVD, Blu-ray and games, as well as access to watch online via your Xbox 360 (or your iPad, PS3, laptop etc)

Affiliate Giveaway - Want a FREE Xbox 360?

To celebrate this news we are giving away some free Xbox consoles. To be in with a chance of winning one all you need to do is update any content about LOVEFiLM and create special features and just in general promote all the great news. Send all examples of your promotional pages/emails/social media to us here and we will pick winners at the end of December

News the Xbox launch can be found at ITProPortal, Eurogamer and on our corporate site

An easier way to manage a LOVEFiLM account - new Android App

2011-11-17T16:30:00.000Z

You can now download the new LOVEFiLM app in the Android Market. While not a new way for affiliates to sign people up to our service this is a great way for users to manage their accounts, a nice selling point to remember. I use it to add films to my rental list when out shopping, easy way to get straight on my list as a high priority.

Features of the app:

Watch Movie Trailers on the move - From blockbusters to hidden gems, you can now watch trailers for upcoming movies and loads more.

Manage your LOVEFiLM account on the move - You can view your rental list and add, remove and re-prioritise titles.

Search and browse our catalogue of 70,000 titles - Search by title, actor or director, or browse titles by genre or hot lists.

LOVEFiLM AND STUDIOCANAL SIGN EXCLUSIVE EUROPEAN CONTENT DEAL

2011-11-17T14:30:00.000Z

I should have posted this some time ago but just remembered I was off enjoying some sunshine in Turkey when we announced the news. As well as the Warner Bros announcement today we also signed a deal with STUDIOCANAL to offer their titles to LOVEFiLM members as part of their subscription at no extra cost.

A summary of the press release:

LOVEFiLM and STUDIOCANAL have signed an exclusive long-term deal in the UK and Germany giving LOVEFiLM members access to the portfolio of new and library movies from the leading international film distributor for a 12-month window.

Unknown, starring Liam Neeson, and thriller Source Code, starring Jake Gyllenhaal, will be among the first titles available in the UK and Germany from this Autumn. Future films will include the critically acclaimed, No.1 British thriller Tinker Tailor Soldier Spy and horror flick Don’t Be Afraid of the Dark produced by Guillermo del Toro. In addition, members will be able to stream titles from STUDIOCANAL’s library – one of the most comprehensive film catalogues in the world – including the Oscar winning war drama The Pianist, Apocalypse Now, directed by Francis Ford Coppola, and critically acclaimed psychological thriller Mulholland Drive.

LOVEFiLM was acquired by Amazon in February 2011 and has major streaming content deals in place with Disney, eOne, Icon, Lionsgate, MGM, Warner Bros and STUDIOCANAL.

LoveFilm signs rights deal with Warner Bros

2011-11-17T10:19:00.000Z

Our LOVEFiLM streaming service is growing hugely right now in terms of content, and we have some big news on agreements to add major titles, as reported around the web at Guardian, Engadge t and Market Watch

We have signed a deal with Warner Bros to stream their great range of films online and to devices such as PS3, iPad and Xbox 360 via our apps.

Movies exclusively available at the start of the deal in December will include The Dark Knight, The Hangover, Gran Torino and Sex and the City 2. And, in the coming months and years, LOVEFiLM customers, who subscribe to streaming as part of their package, will be able to instantly watch a regular flow of Warner Bros.' recent movies.

Affiliates will benefit as we highlight the ease of use for our watch instantly options in TV advertising and online creative. Get in touch if you need to know more.

Take That Exclusive on LOVEFiLM today

2011-11-15T10:18:00.000Z

Maybe not proper affiliate news but worth knowing if you are a fan of Take That, and I know many ladies in their 30s in the affiliate industry that are.

The group have teamed up with Amazon UK and LoveFilm to give fans an exclusive preview of their Progress Live DVD, which is set for release on November 21.

You can watch it here, starts at 1:30 today

LOVEFiLM Price Reduction - There has never been a better time to join

2011-10-31T11:09:00.000Z

Affiliates should be aware of some great news, LOVEFiLM has reduced the price of our top package to help you increase your traffic conversion. Please use the following copy when you talk about our service in the run up to Christmas:

LOVEFiLM - Never a better time to join

There has never been a better time to join LOVEFiLM. LOVEFiLM is all about great value entertainment from the comfort of your own home and the most popular package with access to Unlimited film has just been reduced by nearly 25% from £13.27 to £9.99 per month. Join today and you can get a FREE trial before Christmas!

The new £9.99 package gives you Unlimited films to rent with 2 discs at home and Unlimited access to the LOVEFiLM Instant service. The Instant service has been a huge success for LOVEFiLM and means you can watch unlimited movies on PS3^TM, Internet TV and now the iPad^R. How many times do you find there is nothing worth watching on the TV? With LOVEFiLM’s Instant service, they will recommend a handful of titles from the moment you switch it on, or you can pick whichever film you want and simply click Play, Pause and Rewind – it’s like TV tailored to you.

Enjoy cosy nights in this winter with films like RED, Mr Nice and The Ghost with Pierce Brosnan and Ewan McGregor to watch instantly. Some films for all ages are about to be released on DVD and Blu-Ray including X-Men: First Class, Kung Fu Panda 2 and The Hangover Part 2. There has never been a better time to join LOVEFiLM, start your FREE trial today.

Plus you may have seen the announcement from Xbox recently. The LOVEFiLM Instant service is about to be launched on Xbox. If you have an Xbox at home, sign up to LOVEFiLM now so that you don’t have to wait when the service is launched ahead of Christmas.

Stream scary Horror for Halloween at LOVEFiLM

2011-10-24T10:15:00.001+01:00

Halloween approaches on October 31st and we, like many, love a good horror film. We actually have some great ones available to stream as part of your package at LOVEFiLM, so you can have a real movie marathon all night.

The full list of titles can be found here, but highlights include:

The Exorcist - The Version You've Never Seen
With a remastered soundtrack including new sound effects and new music along with never-before-seen restored footage, THE EXORCIST: THE VERSION YOU'VE NEVER SEEN pays tribute to this terrifying film, originally released on Christmas Day in 1973.

The Twilight Saga - Eclipse
As Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge, Bella once again finds herself surrounded by danger

Dead Snow (a personal favourite)
A ski vacation turns horrific for a group of teenagers, as they find themselves confronted by an unimaginable menace: Nazi zombies.

Nosferatu
The silent horror classic made on location in the Baltics in the 1920s.

Trick 'R Treat
Prolific director Bryan Singer takes a turn towards horror as the producer of this Halloween shocker directed by X2 and SUPERMAN RETURNS screenwriter Mike Dougherty

Evil Dead 2 - Dead by Dawn
This high-octane semi-sequel to Sam Raimi's cult hit The Evil Dead has nearly eclipsed its predecessor's reputation thanks to an endless barrage of hyperkinetic camera acrobatics, rapid-fire editing and splatstick gore effects

Devil's Playground
London: The not too distant future. N-Gen Industries, a leading pharmaceutical company, is trying to placate a media uproar. It's new "legal performance enhancer", RAK-295, has met with spectacular failure during testing, causing severe physical and allergic reactions in all 30,000 of its test subjects baring one...

LOVEFiLM Player Debuts on the iPad

2011-10-10T23:03:00.000+01:00

Full press release can be found here

LOVEFiLM is proud to announce the LOVEFiLM App is now available on the iPad. The App allows users to instantly watch, pause, fast-forward and rewind their movie stream, view trailers and add to their DVD rental list on the go.

Subscribers can instantly watch titles from leading and independent studios such as Colin Firth’s A Single Man, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, the critically acclaimed drama The Wrestler, and access exclusive movies such as the global phenomenon The Twilight Saga: Eclipse and RED starring Bruce Willis and Helen Mirren.

Since the original press release the app hit number 1 on the iPad App chart for a week, and I have to say it looks amazing.

LOVEFiLM PREMIERES ON XBOX 360

2011-10-10T11:00:00.000+01:00

For the full press release head here, but a summary of the announcement:

Microsoft and LOVEFiLM have today announced a partnership that will make LOVEFiLM part of the next generation of TV entertainment, bringing the service to millions of Xbox 360 users across the UK and Germany.

The agreement between the two leading home entertainment companies sees LOVEFiLM become an official Xbox LIVE integrated film service provider and is the next step in LOVEFiLM’s strategy for multi-platform delivery – offering streaming on the LOVEFiLM Player, through the PC, iPad®, in-home connected living room devices, PlayStation®3 and, now Xbox 360.

UK and German LOVEFiLM members will be able to instantly stream thousands of titles from major studios and independents, in addition to the rental by post service. Exclusive content available to stream includes the global phenomenon The Twilight Saga, Unknown, starring Liam Neeson and thriller Source Code, starring Jake Gyllenhaal – to name a few.

With Kinect for Xbox 360, user interaction will be made more personal and intuitive, with the ability to effortlessly control the LOVEFiLM Player App through motion, gestures and voice commands. This interactivity will revolutionise the way film fans manage their movie selection and engage with LOVEFiLM.

Coming soon to the LOVEFiLM Player - Twilight:Eclipse -

2011-09-22T11:00:00.000+01:00

Our streaming service is going to get a major boast on the 1st of October, when Twilight:Eclipse becomes available as part of all streaming packages. This means members and trialists will be able to watch it online with no extra charges.

Pretty good timing with New Moon out in the cinema in November and our Exclusive trailer proving very popular. The Twilight series is massive, so a flagship title to promote.

If you are not a Twilight fan there are many other films, such as the awesome Red that will be available. This is one of the best films I've seen this year in terms of pure fun and action.

So a couple of great films to talk about to promote our service. We will be setting up some new email creative and pages but get in touch if you have any ideas.

LoveFilm announces online support for London Film Festival sponsorship | News | New Media Age

2011-09-13T16:50:00.000+01:00

LoveFilm announces online support for London Film Festival sponsorship | News | New Media Age

LoveFilm is to launch a raft of interactive features as part of its sponsorship of next month’s London Film Festival.

During the 55th annual festival (12th-27th October), LoveFilm, Europe’s largest film and TV subscription service, will produce daily video diaries, exclusive access to talent and reviews of all the major films showing.

LOVEFiLM top in terms of repeat use of video on demand

2011-08-30T11:36:00.000+01:00

Marketing Week had a good article last week, since covered by one of our affiliates choosedvdrental as well, on the trends within on-demand viewing. This included a poll of 15,000 people to see which were the most popular services.

The key highlight - 67% of those that trialled the LOVEFiLM streaming went on to use the service more than twice - making us the most successful service in terms of repeat viewing. This was much better than Sky Player, iTunes, Sky Movies Box Office and Blink Box among several other big name brands.

LOVEFiLM Summer News

2011-08-23T14:04:00.000+01:00

LOVEFiLM are pleased to announce that we are growing and we would like to share the success with our partners, that is why we have made a few changes that will help affiliates promote the brand more effectively, increase conversion rates and generate more sign ups.... hence earning more MONEY, please see more details below:

- New affiliate and email manager just joined the LOVEFiLM Team – welcome Elena Magana!! Please do get in touch to discuss new ways or ideas to improve your performance in the LOVEFiLM programme or if you have any questions – elena.magana@lovefilm.com

- New voucher promotions available for affiliates to pick up and increase conversion and sales: Customers sign up to LOVEFiLM – get a free 30 day trial and a £10 off voucher in a high number of well-known online retailers… Do not miss out!!

- New banner creative available to help you promote the programme more effectively

- Please remember how brilliant online streaming is….LOVEFiLM offer its customers the opportunity to take advantage of online streaming on site with more than 6000 titles available and big new releases every week.

The Best of LOVEFiLM Streaming this Summer

2011-07-29T12:00:00.000+01:00

I thought affiliates might find the video below useful to understand the growth in our streaming service and the great films you can watch as part of your membership this summer. Feel free to refer to the copy below when explaining our service.

Films you’ll love streamed instantly, movies you already know and favourites you’re yet to discover are just a click away. With so many great titles you may not know where to start so we’ve made it easy for you. From great movies you may have missed, from the funniest films on the planet to the coolest kids on the block, and some that simply defy explanation. Whatever you choose watch them how you want, when you want, because with instantly streamed movies you’re only ever moments away from films you’ll love. Discover streaming movies at LOVEFiLM.

New addition to the LOVEFiLM Affiliate team - Elena Magana

2011-07-27T14:21:00.000+01:00

LOVEFiLM are pleased to announce that Elena Magana will be joining us as Affiliate and Email Manager on August 1st, giving us more brains to help manage our affiliate marketing in the UK. This will allow me to spend more time working with Amazon on the various partnership campaigns we are now running since they bought LOVEFiLM.

I'll be starting to hand over a lot of the day to day work and affiliate relationships to Elena over the coming month and setting up various meetings. If you'd like to get some time with us to discuss ways to grow the sales you drive for LOVEFiLM or ways we could do things differently please get in touch.

Elena joins us from Affiliate Future when she was Merchant Development Manager and before that she worked at DGM, so chances are you may have already spoken to her or worked on campaigns she helped to manage.

LOVEFiLM wants Gaming Affiliates

2011-06-30T11:15:00.000+01:00

LOVEFiLM are developing a range of special offers and promotional assets for affiliates focused on gaming, we are keen to hear form as many of you as possible.

1 offer would be encouraging your users to sign up for a trial of our rental service to 'try before you buy', with a free £10 Amazon.co.uk Gift Certificate also sent to spend on a game that you liked. This type of offer has proven to drive a higher conversion rate, therefore earning you more money.

Games has always been an important part of LOVEFiLM but since launching on the PS3 last year we are ensuring we increase the visibility of our offering as well as working to improve it.

In 2011 LOVEFiLM will be focusing more on the growth of games in all aspects of the business with. We are working on a new creative that we would like to get live by the end of July and would appreciate your feedback as soon as possible so that we can get everything over to you. Please find below a few up to date details about LOVEFiLM, what we offer, and of course the offer itself.

We would really to work with you so all we need from you is:
• Confirmation you would like to work with us on this offer
• What creative formats you require, size/type?
• We have built word press widget that we can customise for the games offer, is this something you could carry? To view an example please go to - http://www.lovefilm.com/partnership/widgets
• When could we potentially go live
• Where would it be placed on your sites/content

You can check out our most recent current landing pages here and here
To get involved just send us an email

ABOUT LOVEFiLM
Award winning LOVEFiLM is a leading, European, entertainment subscription service and provider of online entertainment, serving 1.6 million subscribers across the UK, Germany, Sweden, Denmark, and Norway.

In January 2011 LOVEFiLM was acquired by Amazon EU SARL.

LOVEFiLM has been a pioneer in digital film delivery in the UK since launching the first download to own movie in April 2006. The LOVEFiLM Player launched in March 2010 and offers thousands of digital titles available for members to watch on their TV, PC or PlayStation®3.

What LOVEFiLM Offers - Gaming
LOVEFiLM offer excellent value with a combined games and DVD rental service where you can choose from over 7,500 unique game titles including the latest releases for the all consoles.

With so many great games in the market it is impossible to purchase them all therefore it is great to be able to rent those ones you didn’t get and if you love it you can always go on to purchase.

Non-gamers in your household will also benefit from LOVEFiLM’s huge library of 70,000+ DVD and Blu-ray movies at no extra cost. You'll also be able to watch moves instantly online or get them streamed through your PS3 or Internet connected TV.

LoveFilm sponsors Gaydar breakfast show - Promotes our Gourmet Society offer

2011-06-27T16:46:00.001+01:00

In exciting news we are taking our summer promotion to radio today as we have developed a partnership with Gaydar Radio. This will support our Gourmet Society promotion throughout the summer alongside the ongoing inserts, field sales, email and affiliate marketing promotions.

The sponsorship started today (27 June) and will last for 13 weeks. It includes a range of on-air elements during the breakfast show, such as 10-second sponsor credits, 30-second promotional trails and sponsorship of a new "restaurant review" feature.

LoveFilm will sponsor two weekly 60-second review features, ‘Lovefilm.com Movie Minute’ and ‘Gaydar Gaming’, as well as the existing segment ‘Friends of Dorothy Film Club’.

‘Friends of Dorothy Film Club’, a weekly film section of Neil and Debbie’s show, looks at the week’s biggest film release on DVD and Blu-Ray and asks listeners to participate through Twitter and Facebook.

A special issue of Gaydar’s monthly digital magazine Playtime, which Gaydar claims is delivered to 180,000 men, will be rebranded for LoveFilm and offer video content of the latest games and movies.

As part of the sponsorship Gaydar will create a ‘LoveFilm.com and Lo-Profile’ wristband, which listeners can use to get into Lo-Profile, the Gaydar bar on Wardour Street, for free.

So if you didn't think we were serious about getting this promotion out via all channels you can see and hear it all over the UK now.

Our tasty summer offer is live today - free films and discounted nights out

2011-06-16T14:54:00.000+01:00

The big offer is now going live for affiliates - Links are updating as I type. This is giving away a FREE Gourmet Society card worth £69.95 for FREE for anyone that signs up for a FREE trial of the LOVEFiLM service. Hard to beat a free trial and a free card that saves you up to 50% at 4500 restaurants.

You can check out the offer here and below is the landing page design. If you have an idea to really drive sales and exploit this great deal please get in touch.