Loyalty Program Manager

Conc eived

2014-07-16T14:12:00.001+01:00

The Snitch had disappeared again Malfoy was still keeping close to Harry as he soared over the

i've sent you a skype notification

Pull-back promotions..try this one..

2013-09-05T21:30:00.001+01:00

Hi Everyone,

Thought you might like to try a pull-back promotion.

Tha aim of the program is to increase the average visits of your customers. Our research has shown that the average customer visits your shop 1.6 times per MONTH

This rate varies slightly depending on the style and location of your shop of course but not by any more than 10%.
Of course without a loyalty program its impossible to tell what your average customer visit is..

So what can you do?

Well you could issue a pullback promotion for a 4 week period to see if that increases your visit rate.

Whats a pullback promotion?
A pullback promotion is a promotion that is designed to pull your customers back each week.

Week 1
Any customer who spends over e.g. €15 gets a voucher for a 10% discount which is valid for the following week.

Here is the clever bit that provides surprise and delight! Customers love surprise and delight unexpected offers..

When the customer presents the voucher in the following week you then say "You can use that voucher now OR you can swap it for a 15% voucher which is valid for next week" The customer decides which they prefer 10% now or 15% next week.

Sample Coupon

Alternatively you can put a different twist on this by perhaps giving them 10% now and a voucher for 10% for next week..

Its this type of ongoing promotional ideas that create a real perception of fun and value in your shop and gives you the individuality that is so important for today's independent butcher.

For those of you that have loyalty installed in your store we can help you set this up and give you really valuable data on success rates etc..

Talk to you soon..

Regards

Finbarr
0872368956

Promotions Examples for Butchers

2013-08-30T13:00:00.001+01:00

Promotion Weekend

Okay the kids are mostly back to school now and so its time for butchers to start planning their promotions for the coming 3 months to Christmas if you havent done so already.

In short I would recommend the following;

1. A weekly promotion delivered to you large loyalty database via text and email, we can help you with this if you need it.

2. One week per month have a celebration/promotion

Promotions Weekly.

These are smaller promotions that allow you to create a conversation with your customers. These can be something like the following

Any 3 ready meals for €10

Legs of Lamb for €19.80

Free Pepper Sauce when you buy our 3 striploins for €10

Its always wise to add a loyalty benefit to these promotions which doesn’t cost you anything such as;

Legs of Lamb €19.80 with double points or you can use your loyalty club to give your customers that feeling of privilege…

E.g. This weeks loyalty club offer we have Legs of Lamb for €19.80 when you cash in 50 loyalty points.

Facebook of course is another tool that is ideal for this type of promotion alongside a photo..

This type of behaviour keeps your customer focussed on shopping with you as they get exclusive offers etc.

Again I would suggest using blackboards for these type of promotions to keep costs down. A client of ours bought white sticky letters on amazon.com and placed these at the top of the blackboard to spell his shop name out and it works really well.

These should be texted out each and every week. Why? Well by talking to your own customers everyweek you are keeping your shop at the forefront of their thinking. Texting works.. its that simple.

Fortnightly or Monthly Promotions

As well as the weekly promotions above its good to build your customers up to a strong promotion event once or twice a month…

Here is an example..

Week 2 (second week of the month)

Focus on Pork Week

· Recipe leaflets

· Raffle for any customer who buys pork joint

· Issue Pull Back coupons the week before to your customers giving them a raffle ticket for every €5 spent on any Pork purchased during Pork Week

· Special Pork Display showing value cuts and how they can be used etc

· Bonus loyalty Points on pork product

· Staff pick of the week pork Product

· Temporary list of Loyalty rewards all focussed on Pork

· Special offer on apple sauce or gravy etc

· Meal Deal all week on Pork

· Added value Pork products

If you would like any help with your marketing or to discuss our helping you with your promotions etc please call Finbarr on 0872368956

Back to School IDeas for Butchers

2013-08-23T12:16:00.002+01:00

Back to School Promotions

Hi Everyone

Well the great summer is drawing to a close and many of you will not be sorry, whilst the good weather has been great for BBQ sales etc its hit average spends hard. Our feedback tells us that sales are down as much as 25% in many stores. Not to worry September is just upon us.

Its back to school this coming week for a lot of schools and parents are certainly focusing on settling kids down and getting some routine going.

This of course is an opportunity for you their knowledgeable butcher to help them out. Parents are now looking to get children back to regular meal times and bed times etc so there will be a strong push by parents on meal planning and to get ‘full meals’ shopping in for the week. E.g. Mince on Monday –Lasagne on Tuesday etc. etc.

Often missed as well by retailers is Parents openness to bulk purchasing of pre-packed items at this time e.g. 10 chicken breasts or 400gms sliced cooked ham etc . The pre-packed on these offers is sometimes more effective and gives the customer a chance to feel the product and make an impulse purchase.

Stores Without Loyalty..

Whilst its always easier to promote when you have a loyalty club audience many of you dont and so to you I would say that you should follow the promotions below that suit you but you need Counter Top Flyers and Good well designed posters (No Neon hand written posters please!) And Start promoting straight Away to Your Existing Customers over the weekend

Blackboards- Why not buy a couple of Blackboards and write up your offers. At least this will get your promotion started.They dont have to be as big as this one, but when nicely written they can be really effective..

Loyalty Promotion

Bonus points on all Mince, Pork Chops, Stirfrys and any other family type meal product.

Loyalty Membership

This is a great time to refocus your efforts on recruiting loyalty members as customers are in that frame of mind..Tell them the best offers are for loyalty members

Reward Of The Week –(Put this on a blackboard perhaps)

This week’s reward of the week is 2lb’s mince €3.50 when you spend 100 points (you can calculate your own pricing on this-this price is just for illustration purposes)

Texted Offer

You can text either of the above or you can run with something like

Back to School at Malones with 5 Meals for €20 Or 4 Meals for €15. Also enter our free draw for a €50 Clarkes voucher when you spend €20.

Cooked Meats

Some of you are doing cooked meats and these can certainly be incorporated into some of the above offers e.g.

Back to School at Malone's with 4 meals for €20 including 300 grams of sliced ham for free

If anyone would like any marketing or promotions support please do not hesitate to contact me on 0872368956 or email me by clicking here.
Check our butchers video by clicking here or going to http://www.customerconnectireland.com/butchers.php

loyalty update and new texting prices

2013-02-01T08:00:00.000+00:00

Hi Everyone,

2 minutes to read this email:

Contents:

1. 6 transactions per day is a great starting point

2. Suggested texting promotions

3. Texting prices

4. Review Your loyalty

5. Some promotions To Run

Loyalty is about increasing the customer visits to your shop. Nothing more.

Most clients we have will have customer visits at an average of 1.8 visits per month.

If you get that to 1.98 visits per month that's a ten percent growth on your loyalty based sales. Based on a program with 2000 members if you can get 200 customers to make one extra purchase per month then you will be up 10% in loyalty sales…! Remember that's a little more than 6 transactions a day.

200 extra transactions are possible when you run the following 'triggered' or automatic campaigns. So remember the system picks these customers out of your data base and sends the agreed text to them on its own you don't have to do it.

Now with our fully integrated texting platform which was completed only two weeks ago we can programme texts to incentivise the below average shoppers to increased visits.

For example if your average customer visit is 1.7 visits per customer per month (normal) then we can programme the texts to go out each month to customers who shop below that average(say customers who only visit once a month) and the texts can be personalised.

Example "Hi Mary, did you know if you shop twice at xxx butchers this month you will get 50 bonus points, by the way you now have 236 points"

Or another example is " Hi Mary, you have just qualified for a new reward at xxxx butchers, call in this weekend and see what you can get for your 500 points"

"Hi Mary, Happy Birthday from xxx Butchers, if you shop with us this month we will credit your account with 100 bonus points"

You can also set the loyalty system to send a text out to missing customers, say a customer hasn't shopped with you fro 60 dayts then you have everything to gain by having a text go to that customer with an offer eg "Hi Mary, when you shop at xxx Buthcers this month we have a very special offer for you, A €5 euro voucher when you spend over €10" This buying your customers back but remember its only going to perhaps 20 or 30 people each month.

The system will tell you in the reporting how much revenue you have received from any of the above offers you run… Its intelligent customer management at its best.

There are lots more promotions we can run for you, all of the above will automatically go out themselves based on the software analysis of your customers each month

Re Texting prices

1. All texting will now be sent from the loyalty system and you can use your visa debit or credit card to buy texting credit. We are no longer in the texting loop that is, you don't buy from us as a middleman, instead you pay Clickatell direct. BUT the pricing you get is wholesale pricing so you can get texts for as low as 1.8 cents for a lot of you that will be nearly a 50% discount on your current rates.

2. However, even though you are buying the texts from Clickatell you are using your loyalty software to send the texts. You will show you how to do this. I urge you to use this method of texting as you can get your texting cheaper than you are currently paying plus you can get all the automated suggested texts above and more but you can also send your weekly texts through the loyalty system now as well.

3. Data security, because the texts are sent direct from the loyalty system it means there is better security as your data is not being extracted manually and being sent to someone in a texting company instead it is going out directly from the loyalty system without any human contact(therefore less room for error)

4. 'Data Freshness' By using the integrated texting on the loyalty system it means that if you recruit a new customer today then they are also on your texting list today. Currently many of you are using text lists that are several months old with your texting provider.

5. You can add and remove numbers directly from the loyalty system. So if a customer asks you to remove their number you can do this in the loyalty screen.

6. Below in the image you can see an SMS button in the checkout screen. This button allows you to text the customer who's account you are in. So for example by pressing this button any of your staff can send a text to an individual customer, E.g. "Your meat order is ready at xxx Butchers" or "Your meat is being delivered to your home now""You left your keys behind at XXX Butchers"

Loyalty review: If anyone would like us to review their loyalty with them please email me. Also if you wish to use the texting facility please let us know as this will take about ten days to get you live on the system and train you, the training youll be glad to know only takes ten minutesJ.

Some promotions to run.. Remember Often its not the promotion you run but how you run it..

Talk your promotion up…

Be enthusiastic..

Offer free samples

Give bonus points

Promotions

Double points week once per month

Buy your mobile number for €1… if we don't have your mobile you get €1 off your shopping.

The great points buy back… We'll buy your points back this weekend for 2p for every point you've got.. Imagine 500 points get you a €10 euro!!

Double Point Stickers on selected product..

Remember…your marketing needs to be consistent this means you should have events instore every month and always something interesting to say on loyalty promotions.

Finally We are currently assembling a full marketing manual that you will be able to implement into your shop to cover each month of the year. This is the full marketing plan for a butcher shop for 12 months all you'll have to do is follow it..

Finally… Thanks to each of you for your business.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

This message contains confidential information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail by mistake and delete this e-mail from your system. E-mail transmission cannot be guaranteed to be secure or error-free as information could be intercepted, corrupted, lost, destroyed, arrive late or incomplete, or contain viruses. The sender therefore does not accept liability for any errors or omissions in the contents of this message, which arise as a result of e-mail transmission. If verification is required please request a hard-copy version. Please note: the contents of this email are not to be taken as representing the views or opinions of Customer Connect Loyalty Ltd or its associated or subsidiary companies from time to time, save where the same are provided to you and evidenced in writing and duly signed by a current Director of Customer Connect Loyalty Ltd.

I'll show you mine if you show me yours

2013-01-22T08:25:00.001+00:00

#loyalty is reciprocal. Loyalty is not one sided. There is give and take. As the business you are the parent in the relationship between you and your customer or guest. You first have to demonstrate your loyalty to your guest before they will reciprocate by giving their loyalty in return..

So don't skimp out on your #guestloyalty strategy do it and do it well.

Offer Personal on site benefits.
Offer in-house or in-group rewards.
Use automated data analysis to generate really good offers that ate relevant to your guest.
Do it well and your team will get behind it do it "stingy" and no one will.

So remember be mature, be the parent and love your guests/customers first and they will return that ten fold.

Loyalty is all around us..

2013-01-22T06:07:00.001+00:00

Adopting a loyalty mindset is a strategic transformation in your thinking. Loyalty believes in your business, your employees and your customers. Loyalty understands that there is give and take. Loyalty believes that investing in your customers will deliver a return. Your loyalty strategy is a win-win proposition. From Roger Brooks..

External Rewards For Hotels

2013-01-11T18:17:00.001+00:00

Hi Everyone,

Lately we have seen one or two properties choose a loyalty scheme offering External Rewards i.e. rewards outside of your own hotel.

These 'Open' rewards move the focus away from your property onto other properties, why would you want that? So instead of vying for a room night at your hotel where they may have a meal or other spend, they instead earn points at your hotel and you end up paying in kind for them to stay somewhere else?

This logic goes against what it is to be a hotelier. To encourage people back to your property as often as possible thereby strengthening your relationship with the guest..

Loyalty is simply about creating affinity with your guests. Creating affinity is the culmination of everything good you can do for a guest.

Loyalty is a strategy for deepening that affinity and allowing you the ability to deliver privileges and benefits on your property. So if you are tempted to choose a scheme that rewards people with stays in other hotels rather than your own think carefully.

Any questions or queries please don’t hesitate to call us at Customer Connect Loyalty. Our job is to design your loyalty strategy.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

Restaurant Loyalty for getting back to basics

2013-01-09T11:06:00.001+00:00

In the restaurant business? then you must have a #restaurantloyalty programme, Why? because by gathering the data and monitoring each and every guest you start a process of building and strengthening your individual relationship with each guest, one by one. Imagine an email going to a guest at the end of a month because they dined twice that month. The email just says thanks Peter for choosing us at xxxx Restaurant. Or-If you are back this coming month we have a glass of wine for you. This is all set up to run automatically for you. This is not a difficult business, I know, I'm in the restaurant business for my sins. What it is about is using technology to get back to basics. Using technology to make your customers feel valued

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

Quick Tips For Hotel Loyalty

2013-01-09T10:47:00.001+00:00

The main ingredients in hotel loyalty. The main thing for hotels is to ensure that you cover 1, Privileges i.e. free stuff just for being a member. 2, Rewards that are attainable e.g. free iTunes download when you stay xx nights in one month as well as the larger rewards. The benefits of Privileges and low value rewards are in keeping the lower spender infrequent guest hooked into the hotel. So the person who only stays 4 nights per year is still keen on loyalty even though he/she can’t ever save for the weekend for two in Paris type reward.

After this your loyalty platform should have automated data analysis which sends individual offers out to members based on the analysis.

There is a lot more obviously but this is a start.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

just a reminder on Christmas promotions and January

2012-11-14T08:00:00.001+00:00

Good Morning Everyone.

In this email

A. Christmas Promotions

B. January Promotions

A, Christmas Promotions

It's important to take the time now to sit down and plan your Christmas promotions and get them onto a leaflet and into every bag as soon as possible if you haven't done so already. Our recommendation is that you run the promotions using Points to discount of full price larger items.

Example

Leg Of Lamb for €19.95 when you spend 300 points

€5 off a Leg of Lamb when you spend 500 points

I would go with 5 of these offers for Joints example Stuffed Loin Of Pork from €10 up to €25 using loyalty points to from 300points to 1500 points

I would also run with a range of 4 to 5 other with some rewards on added value products or bundled products so much the better i.e. products that can't be directly price compared with the competition. Example Silver Hamper €24.95 plus 1000 points, Hamper Bronze - €19.95 plus 500 points.

My aim with this style of promotion is 1, to get your customers to use up larger amounts of points. 2, It's the one time of the year where they will go for hampers or bundled products. And finally 3, it moves them away from the more costly (re margin) items e.g. 4 chicken fillets for €1 with 250 points. At least on the hamper or bundle products you should be getting a minimum of 10% if not more.

B, January Promotions

Whilst you are getting your printer to do the leaflets for the promotion above I would get him to do your January into February Reward offer as well. For this I recommend a list of up to 15 products. This is because January is sale time and they expect a list of items. Remember your loyalty customers want to buy from you so give them plenty of choice to use up their points. If the leaflets are issued for this from 22^nd of December onwards into every bag that leaves your shop then it keeps your shop at the forefront of the customers mind when January comes.

Let the leaflet do the talking-Sometimes your customer doesn't have time to read all the point of sale posters etc in the shop so the leaflet in the bag is crucial. However a more important point is that generally people accept what you tell them, so when your leaflet says Great January Loyalty Sale at O's Butchers or Just Look At Our Great Loyalty offers for January then they will and they will generally buy into your sale. Its free marketing really and its part of the ongoing education of keeping your customer with you…

With regards to the type of offer you should make I'll leave that up to you as you will know what your customers buy into…

Try also to run promotions for the next few weeks and the first two weeks of December such as Double Points on certain days or a Surprise half point sale for two days midweek.

Remember now with your new system one of the features is that we can email all of your promotions to your customers and email is free.. Please email us if you want to do this and we will gladly help

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

Loyalty for hotels? some great reasons...

2012-09-05T09:21:00.001+01:00

According to the latest MMHI results, members of hotel loyalty programs are almost twice as likely to return to a hotel compared to non-members. Beyond the repeat hotel business these programs encourage, club members typically spend more per room, are less sensitive to price increases, and are more satisfied with their hotel experience.

Frequent travellers (15 or more room nights per year) are four times more likely to consider club membership very important when selecting a hotel.

Among frequent travellers, club members have considerably higher incomes, pay slightly more per room night, stay more nights per year in hotels and are more tolerant of price increases compared with non-member hotel guests.

The average profile of a frequent traveller who joins a loyalty program is a 47-year-old male travelling on business. He stays 31 nights per year in hotels, is very brand loyal.

Loyalty-program members are much more likely to make their reservations online than non-members. Loyalty-club members use the Internet 43 percent of the time to make their hotel reservations. Non-members go online 32 percent of the time to book their hotel rooms.

Fifty-nine percent of loyalty-club members use the hotel's or brand's Web site to make their online reservations. Non-members use these Web sites only 27 percent of the time.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

addition to marketing service

2012-09-03T16:59:00.001+01:00

Sorry I should have mentioned that we are happy for several stores to come together for the marketing service.

This would make the costs very very reasonable and give you the advantages of a really excellent marketing machine.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

Texting

2012-09-03T16:52:00.001+01:00

Hi Everyone,

Texting

Our texting platform is up and running for over two months now and is working well. We have excellent delivery rates of texts and can help you with proof reading and designing the texts.

Another reason for changing supplier is that we can access your very latest customer information. Some of you may be using other providers but is the data your most recent?

If we can help you with this please let myself or Emma@customerconnectireland.com know…

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

New Service For Butchers from Customer Connect

2012-09-03T16:47:00.001+01:00

Hi Everyone,

I hope you’ve all had a good summer and managed at least a weekend away…

New Service For Butchers

We can now offer a full marketing service for our clients. We are doing this in the following areas.

· In store actions Loyalty promotions

· In Store Non Loyalty based promotions

· Community Outreach – Townland Focus/Scattergram map… This is where your current customers locations are placed by us onto a map and a strategy is developed from this to grow business in areas where you are not getting business from

· Monitoring-Targets to be set for 1, Average Spend. 2, Average Customer Visits. 3, Membership

· Plan and activate sales promotions and have these running every month with posters and flyers

· Run up to 24 loyalty promotions per annum

· Run up to 12 Non Loyalty product focussed promotions per annum

· Ongoing recruitment tactics for new customers

· Put in place a local marketing strategy

· Strategic texting

· Strategic Emailing

Please give me a call if you feel this is something we can help you with. We already have a few clients signed up for this as it means there store has a full marketing strategy in place that is practical and effective…

Kind regards,

Finbarr

Finbarr Malone

Customer Connect - Data Marketing & Loyalty

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

The Business Case for Loyalty

2012-08-07T13:03:00.001+01:00

There are two basic points of view to be considered when discussing the business case for introducing -or keeping - a customer loyalty programme: Some industry observers have argued that a loyalty programme is often unnecessary because it's just a way of spending money rewarding customers who would probably have been loyal anyway.

Others, however, have recognised that the real benefit of a loyalty programme is not necessarily felt first by the customer, and that it is the merchant that gains the necessary insight (from detailed analysis of its loyalty programme and transactional data, for example) to be able to improve the way it communicates with and deals with its customers. The

customer is actually the secondary (but still the most important) recipient of the benefits of a true loyalty programme.

To say that a loyalty programme is not useful, or is a waste of marketing budget, is to have misunderstood the real purpose of the programme. Rather than offering a simplistic discount or rebate programme, a real loyalty programme offers the customer any number of incentives to allow the programme operator to collect accurate and useful data about their lifestyle, purchase choices, motivations, interests, circumstances, and in many cases even about their household and immediate family.

The reason for gathering this data is not - as a very small minority of consumers seem to fear - to create some kind of 'Big Brother' database of peoples' personal habits, but to gain practical insights into ways in which the merchant could serve each customer more effectively, more easily, and more satisfyingly.

marketing service

2012-07-30T22:27:00.000+01:00

Hi Everyone,

Some of you have been anxious to have your loyalty planned out for the coming year with a variety of different promotions and actions. By preplanning it means your loyalty will stay fresh and relevant and entertaining to your customers.

I am happy to meet with any of you either by telephone or in person to go through this pre-planning.

I tend to do this in three areas

· In store actions

· In the community actions

· Targets and budgets

6 rewards Schedules suggested these are on large posters and are the back bone of your ongoing loyalty offer.

12 promotions with double points to run 1 week each month. Example Focus on Lamb

· Tastings

· Recipe

· Access to Customer Connect Recipe Bank

· Special Offers

· Bonus Points

· Shop Display

24 Loyalty Offers, 2 promotions run monthly

· Spend 15 Euro get 10 point bonus

· Spend 20 euro get 15 Point Bonus

· Spend 30 Euro get 30 points bonus

· Spend 40 euro and get any Reward for Half Points…

· Double Points On Childrens Allowance Day

· Double Points on Pension Day ETC

· Dual pricing- Rewards Displayed in € as well as Points

· Double Points

· Double Points on Unit priced items eg. Tray of meatballs

· Weekly Loyalty Blackboard Special

Monthly text to missing customers

Monthly text to dropping visits customers

Targets

Targets to be set for 1, Average Spend. 2, Average Customer Visits. 3, Membership

Anyway let me know what you want to do…It's a bit of work initially but at least it means you have fresh and interesting promotions running all year.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

Hotel Mobile Loyalty

2012-07-18T16:19:00.001+01:00

View In Browser

Hi Finbarr,

Many hotels are now considering a mobile loyalty scheme as people are realising that a Loyalty programme is not just about points and rewards its about a new way of builiding 1-2-1 relationships with your guests...

Loyalty helps remove the constant price comparison of room rates
Mobile Loyalty removes the need for Loyalty cards but gives all the benefits of loyalty.
Guest Connect will contact your guests automatically with a personalised email from the GM or Slaes team and make offers based on previous stays and spends
Guest Connect monitors your guests in all categories and highlights those that have stopped using your property and will send an offer to that guest to recelaim them.
In fact loyalty programmes now rank fourth among reasons why consumers select a hotel.(the top three reasons are "Location" "Price" and "Past Experience") Jonathan Barsky Market Metrix

Starting at €50 per month Guest Connect from Customer Connect will provide you with a full loyalty system designed by us for hotels. We even provide online rewards and points statements as well as full integrated automated trigger marketing features.

Mobile Loyalty... Guest Connect is also designed to work seamlessly with smartphones too. In fact you can even send vouchers to your Guests phone, birthday offers and lots more besides.

If you need any direction or advice on loyalty or are just wondering about how it all works then give us a call we would be delighted to advise.

Kind regards,

Finbarr

Finbarr Malone M.Sc. Hospitality

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

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how many new customers have you won in the last two months

2012-07-09T10:40:00.001+01:00

Hi Everyone,

Okay we have spoken before about looking for new customers instead of turnover. It’s about recruiting customers one at a time, this will bring the turnover. So how many new customers have you been able to gain over the last two months?

What sales promotions have you run?

What incentives have you given your existing customers?

What referrals have you received from existing customers?

What competitions have you run?

Where have you spoken about your product?

Where have non customers been reading about you?

How do you recruit new customers?

What is the big meat promotion been run for July?

Have you your promotions and marketing planner set for the next 6 months?

Remember whilst value and price are crucial they are NOT everything, if you have enough other stuff going on then price can become secondary on occasion …

If there is nothing going on in your store then your leave your customers with nothing else to do other than compare prices against your competitors…

Promotions are entertainment but also they are a distraction or put another way they are adding value to the individuals shopping experience

Talk soon…

Kind regards,

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

1-2-1 meetings second phase

2012-06-20T11:49:00.001+01:00

Hi Everyone,

For those of you that were on the 1-2-1 meetings.

Hopefully you will have made some progress from our first meeting…most of what we covered is in the last couple of emails I sent.

Anyway I’ll be in touch week beginning the 9^th to organise our second 1-2-1 meeting which hopefully will be no longer than a month away.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

would someone drive 5 miles out of their way?

2012-06-12T14:53:00.001+01:00

Hi Everyone

Those of you who took part in the 1-2-1 sessions for growing your business should be moving on and getting ready for the next stage.

For those of you that didn’t take part don’t worry as I sent a previous email around with ideas and tips on 1, Instore activity and 2 Community activity. Have a look at these again and see how you can implement the actions. Just do a couple of them each week

Two Store Improvements Per Week = 104 Improvements over the Year!!

Take a walk in your store and ask yourself “what would make someone drive 5 miles out of their way to buy meat in my shop?”

When you think you have a reason for them then promote that reason

AS an example;

If your sausages are excellent (even if you’ve never entered a competition) Then promote the sausages,

1. Text your database of the upcoming promotion

2. Runa free raffle for the weeks promotion to your loyalty database

3. have free tastings,

4. offer triple points on your sausages,

5. expand your range of sausages to include all sizes eg Jumbo or cocktail,

6. even square sausage burgers or sausage Pies.

7. Make sure that everyone home with a couple in a ‘Tasters Pack’ even if they are not buying any

8. Make sure you have 3 Big and Bold reasons on your wall why your sausages are far better than anyone elses.

9. Do a press release to the local paper, send a photo with this it helps the chances of getting printed, a press release is only a details of Who When Why What on your promotion, get the local football captain to launch the promotion on a Saturday afternoon.

10. Look, just create a ‘stir’ or ‘buzz’ around your business

You are in the Entertainment business. People should leave your shop feeling great and comfortable in the knowledge that “xxxxx” is a great shop.

You’re shop should be busy with activity even if there is only 1 customer, What I mean by this is that there should be plenty for the customer to read, see and do. Refer back to my previous email on this In-Store Activity

POS, Please have your point of sale material ready for this with sample recepies for your sausages, make your loyalty offer of the week a sausage offer too. Sample recepies for your sausages could be “Our Teams Recepies for Sausages” Each staff member could give their recepie eg Sausage and Cider Casserole, the Deadliest Sausage Sandwich.

You as the local butcher have a much better chance of running a succesful promotion than the supermarkets as you can do all of the above and market it to your database of loyalty customers you can even email the recepies too.

Now that you’ve read down this far have you noticed that I havent mentioned Price once? This is not about price its about your great store with your great products.

This promotion can be done with any product or in conjunction with a local supplier. Or you could do this in a different way. For example you could run an Italian promotion for a week “ Great Italian Recepies Combined with Great Irish Pork” a perfect combination

Once you’ve won the battle on the sausages you can then move onto another great product in your shop.

If anyone feels a bit lost with all of this stuff and just doesn’t have the time or is struggling with any aspect of your loyalty call me and we will galdly help where we can…

Kind regards,

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

“It is the service we are not obliged to give that people value most.”

2012-06-06T14:38:00.001+01:00

Hi Everyone

This is a 1minute email…

I was with a client recently and all of the basics were missing…..

No rewards posters

No Recruitment encouragement

No loyalty interaction from staff to customers

No card scanning at the till

No designated loyalty rewards area

No bonus points promotions

No double or triple points stickers

Loyalty seemed to be a secret in this store. Why?

When I asked this client for his opinion on the loyalty he said… "my customers like it but I don't see any benefit from it" Now if that's not an odd statement then I don't know what is. When I asked how come they were not still recruiting he said "sure we have everyone" yet when asked he didn't know 2 out of the 4 customers he had in his shop at the time.

The reason for doing loyalty marketing are as follows;

· Build your database

· Incentivise motivate and rewards your customers, show them you care

· Monitor trends in customer behaviour

· Build your marketing promotions around it as per my last email to you.

· Contact missing customers

· Contact customers whose spend is dropping

· Have an audience who will listen to Your story -providing your story is strong.

· Use it as a base to grow your business from

Remember good loyalty is not just about getting rewards it's much more than that..It's about Privilege-offers-Rewards-Recruitment-Redemption

Privilege

Making customers feel special, part of a club, a valued customer, "thanks a million for being a loyalty member" imagine the reaction if you said that to a customer. If you don't change your rewards and don't put any effort into your loyalty customers by making them feel special then your programme will turn into Applegreens where there is no feeling of being special.

Offers

Its good practice to be able to have loyalty special offer of the week on a blackboard, e.g. This week double Points when you buy Spring Lamb or Today's loyalty special 4 Pork Chops for €3.50 when you spend 20 points.

Rewards

Should be changed 4 times a year with the seasons and should be on a leaflet in every bag

Recruitment & redemption

Recruitment should be an ongoing thing, I have clients large and small that are recruiting new members every week even after 18 months of loyalty. Redemptions, encourage redemptions, have a redemption sale, but 10 names on the wall each week that can redeem any reward for 50 points.

Finally

Every customer you have will increase their shopping visits to you if you just make sure they enjoy the experience. That enjoyment can come from;

· Staff interaction

· Interesting product

· Interesting store to browse

· Decent value

· Artisan feel front of house e.g. Baskets of veg, product descriptions hand written on tags, owners values on the wall, difference in your meat and others explained

· Professional and slick back of house

After all in the words of J.C. Penny "It is the service we are not obliged to give that people value most."

The great thing about being in a small business is that you can actually make your customers feel very special very easily…

This video is one we used to show in days of old but I found a slice of it again on YouTube its worth a look. I don't expect you to have to throw the fish as in the clip but it does show what happens when your customers enjoy the shopping experience a bit of fun really…. http://www.youtube.com/watch?v=P6ssn6WqxFc

Kind regards,

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

marketing for butchers, it’s in your hands, It takes action

2012-06-06T14:37:00.001+01:00

Hi Everyone,

Just to follow up from the 1-2-1 meetings we had with those of you that couldn't take part.

This email will take about 2 minutes to read to the end. Any comments would be gratefully received and any help I can give anybody-Just call me on 0872368956. Remember you are our clients so we want you to grow.

Achieving Turnover

Firstly some of our clients are saying that they need turnover to rise for example by €2000 per week. However as soon as you chase turnover you will more than likely reduce margin and that particularly in the current climate is not an option.

What we say is that instead of chasing turnover you should be chasing customers. For example if you have an average spend of €15 per week (this varies between shopping centres and urban and rural locations) and your average customer is coming in 2.2 times per month (you can find this out by logging into your CMS panel and viewing your location activity summary) This means that you need roughly 260 new customers.

So now that you know you need 260 new customers it makes it easier achieve. You don't have to reduce prices or give stuff away instead you have to reach out to the public and give 260 of them a reason to shop with you…

Areas to Focus On;

1 In The Store

We've mentioned this before and it's been dismissed out of hand by some, but if you can't give and don't tell your customers the real valid reasons why they should shop with you then they will go elsewhere because others are giving them good reasons.

The best reason you can give your customers for shopping with you is 'A Story'. Your business needs a story not just a shop front. There has to be character and depth to the business where a story is always being told. Your staff should know the story and your customers should see it on the walls of the store and in the leaflets in their bags.

· Part of that story is the level of activity going on within the store, where customers have a real shopping experience when they go into the store, lots of choice, product information and handwritten advice cards (go to a good wine shop and they will have details of the wine on a collar label handwritten this gives the buyer confidence and assurance) this week's staff picks, sample tastings, something free, Weekly draw for loyalty members, loyalty offer of the week on a blackboard and anything else you can think of. Think of yourself as an artisan supplier and how would you expect your store to look?(even though you are a professional with a professional operation)

· Text out details for a kids competition. Run a referral competition for existing members.

2, In The Community…

Many of our clients tell me they don't have the money to match the opposition when it comes to marketing, I would say you don't need any money to be a great marketer of your store. Whether you have 20 shops or 1 shop, your business is still local and its by talking and interacting with that locality on a consistent and continuous and interesting way that will grow your business.

So how do I market locally ?

· Firstly you should plot the town lands that your business is coming from on an ordinance survey map, your loyalty reporting panel will give you this data, once you see where its coming from and where it's not then you know where to hit.

· Instead of writing cheques for schools and football clubs on an ongoing basis you should do the BBQ at the field day or sponsor the school table quiz. At these events you could recruit new members into the loyalty programme and then watch their spend. Also you should issue out €5 coupons for example as well. You may recruit 100 new members at this event and say 20 will become permanent customers and the other 80 will dip in and out. At least you will know via the loyalty. (by the way make sure the BBQ or whatever you are doing has nice banner and shop images)

· Direct Mail. I know this gets a bad press but I would really recommending that you send out each month to 100 of your loyalty members a €5 coupon or voucher with a brief note that says 'Thanks for all of your business in the past and we look forward to serving you into the future' Or you could send them out a voucher for 200 points. My point is that it needs to be done every single month i.e. it becomes a tradition. Also on direct mail I would send out every two months a prize for 25 lucky people of say a pair of oven gloves as a treat. As cheesy as this is it works.

3, Pulling it all Together.

Okay so I know that you don't have time to do any of this, I say, get someone in to do this-It's too important to not do it. By not doing all of these activities you are leaving the space open for Supervalu and others to take your ground.

Get someone for 4 hours per week on €10-€12 per hour and get them to organise and liaise with the local schools and football clubs re the Community events. This person as well could be charged with the touches in the shop that we mentioned in part 1.

You cannot market your own business as you are the owner and as such don't have time, you should be a figure head.

Golden Rules

1, Plan a calendar of events both in store and in the community for the next 6 months minimum

2, Don't take all of this on yourself as it probably won't happen

3, if you are doing say a BBQ, don't just donate the burgers-that's a waste of time and money, you've got to be there to cook and recruit and be seen.

Eventually you will get the extra 260 customers 10 or 20 customers at a time…

Use the data in the loyalty system

Use the data to measure how many new customers you are getting

Use the data to measure how many customers you are losing through inactivity

Where are your customers from ?

How often are they coming in?

Who has dropped their spend ?

Who has gone missing?

How many customers do I have ?

What's there average spend?

1 Send them all a text each week, 2 Send customers who have dropped their spend by 50% a different text doubling their points, 3, text missing customers.

Get moving on talking to them, send a emailed newsletter to them (we can help) with recepies for BBQ tips.

Kind regards,

Finbarr

Finbarr Malone

Customer Connect Ireland

Address: Unit 6, ERIC Building, Institute of Technology Carlow, Kilkenny Road, Carlow.

Tel: +353 (0) 1 485 3203

Fax: +353 (0)1 5261012

Mobile: +353 (0) 87 2368956

Skype: finbarr25

E: finbarr@customerconnectireland.com

W: www.customerconnectireland.com

The challenge-How to get more from your loyalty

2012-03-22T09:27:00.000+00:00

Hi Everyone,

Email duration 2 minutes

Firstly, our texting platform is nearly ready we were told we'd have it a couple of weeks ago so apologies for those who want us to do all of their texting.

The simple step to improve your loyalty.

1, Use the data properly, there is a gold mine of information on your loyalty system lets use it! Log on to your CMS panel and study the data.

A, Text a really strong offer to your missing customers only each month

B, Text a really strong incentive to your customers whose spend has dropped by 50% in the last.

C, Pick 50 customers each month(preferably a mix of lagging customers and great customers(evangelist's) and write to them enclosing some coupons for discount or double their points for them and a short handwritten note of thanks.

D, decide what you are going to do each month and then – Do it every month…Consistency is key.

As a manager/coach of your local team you implore your lads to give 100% you watch each closely and where one is lagging you work with them to motivate and push them to a higher level of performance. You give them tea and sandwiches after training (well sometimesJ) you bring them on weekends away, you train in gyms, pools and even in some cases boot camps are used.

Well likewise your customers are monitored and measured and incentivised by the loyalty programme but are you the business owner working with them individually to motivate them to 100% performance?

Question: What have you done as the business owner in the last month to really really impress your customers?

Our 1-2-1 programme, I still have 1 place left on our new programme which is Free. Below are the details again if you are interested.

Our aim is to take 4 butchers who have been running loyalty for some-time and apply a form of Sales Process Engineering to achieve growth.

Remember it's no longer about the product or the displays as these are now a basic requirement, if you haven't got these right your finished. It's about much more than that now.

SEE Below for our 121 programme.

This email will take 5 minutes of your time;

Okay, you've got your loyalty programme in and you are up and running, this is great as this allows you to know, count, and incentivise your customers. We would now like to invite each of you to our offices in Carlow IT for an individual planning session within the next two to three weeks. This is a private session between yourself and ourselves. To make this meeting a success we need full disclosure from you on your business KPI's such as turnover, GP's, customer count etc. Please do not send a representative for you as a representative can't make final decisions and , if you can't find the time then this is not for you.

One thing I've learned is that being a local business you can easily be swallowed up by the wolves at your door that are the supermarkets. Assuming you are at the top of your game re standards etc then it's down to building a special relationship or bond with a sufficient number of customers who want to stick with you, who almost believe themselves to be in a monogamous relationships with you.

This presents you with an advantage as you have the ability to create a life time customer that no supermarket can compete with. However there is a danger too, this is one of the few advantages left open to butchers and if you get this wrong then you will fail and fail entirely.

"Profit in business comes from repeat customers, customers that boast about your product and service, and bring friends with them."

W. Edward Deming, Out of the Crisis

This all means that the only marketing that should be undertaken is relationship based marketing i.e. almost one to one marketing as a means of customer connection and relationship building.

In Ireland today the local butcher is in for the fight of his life. A thinning of the herd has begun for butchers in much the same way as it started to happen for publicans several years ago. Business owners lost touch with their customers and the supermarkets spent that time reconnecting with those very same customers.

To retaliate against that fight I believe it is essential to bring our clients on a new development programme that can answer the following questions and set the targets relative to that;

Firstly-Lets target new customers.

*Sales Target Increase Worksheet New customers*		Example
1,What are Your annual Sales?		€1,000,000.00
2, What is your percentage targeted Increase?		10.00%
	Gross Sales needed in Euro's	€100,000.00
3, What is your average sale per Transaction		€12.00
4, What is Your Customer Value?		€520.00
5, What is your conversation Ratio		25.00%
6, How many first Time Buyers needed to reach goals?		750

It is this table that guides the promotions and how we run these promotions which are aimed at new customers. Let's think about this for a minute…why run promotions when there are no targets or goals set for those promotions. We must know what we are chasing and what success is and what failure is then we can grow in a planned manner.

Secondly- What about those old regulars

*Target Increase Visits From Existing Customers*		Example
1,What are Your annual Sales?		€1,000,000.00
2, What is your percentage targeted Increase of Visits?		10.00%
	Gross Sales needed in Euro's	€100,000.00
3, What is your average visit per customer		2.4
4, What is Your Customer Value per visit?		€12.00
5, how many extra visits are needed to achieve goal		8333
6, How many extra visits per existing customer required		1.5

This is only the tip of the iceberg as far as planning your future business goes but once these targets are established we then design the tactics to drive this rather than just designing promotion for the sake of it.

Please Note;

We are not charging for this service however we only want to work with clients that are willing to put in the work and drive their business And make changes if required.

This programme may require you to move out of your comfort zone but if you want things be different then sometimes things have to change.

What will you get?

Day 1

Business analysis. Complete analysis of your existing business.

"What if" challenges

Set targets for new customers

Set targets for increasing existing Visits

Set targets for increasing average spends

Promotional planning and actions and targets for quarter 1.

Promotional Costing

Goal setting for quarter 1.

Day 2

Month 3

Previous Quarter analysis

Promotion success and analysis including costings

Goal success

New Customer Measurement

Existing Customer Measurements

Business analysis

Day 3

Month 6

Previous Quarter analysis

Promotion success and analysis including costings

Goal success

New Customer Measurement

Existing Customer Measurements

Business analysis

This programme will not tell you about pricing or about buying cheaper product or how to reach your margins or get more from your staff- instead it will focus completely on the relationship between you and your customer and how you can place practical steps in place on a long term consistent basis to ensure your business grows.

Our solution is based around a simple formula

To multiply the sales and profits of any business you need to excel in 3 key areas…

1. Attract more new customers for the same or less marketing spend.

2. Generate more money per customer after the initial purchase.

3. Systemise 1 and 2.

Please reply by email if you wish to take part in this programme. Remember it will take about 4 hours every 3 months and there is no charge…

Finbarr Malone M.Sc. Hospitality

Director

T (353) 1 485 3203

F (353) 1 5261012

M (353) 87 2368956

E finbarr@customerconnectireland.com

Address: Unit 1, Enterprise & Research Incubation Centre,

Institute of Technology, Kilkenny Road, Carlow.

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4 places available for new programme

2012-03-15T01:58:00.000+00:00

Hi Everyone

This email will take 5 minutes of your time;

Okay, you've got your loyalty programme in and you are up and running, this is great as this allows you to know, count, and incentivise your customers. We would now like to invite each of you to our offices in Carlow IT for an individual planning session within the next two to three weeks. This is a private session between yourself and ourselves. To make this meeting a success we need full disclosure from you on your business KPI's such as turnover, GP's, customer count etc. Please do not send a representative for you, if you can't find the time then this is not for you.

"Profit in business comes from repeat customers, customers that boast about your product and service, and bring friends with them."

W. Edward Deming, Out of the Crisis

This all means that the only marketing that should be undertaken is relationship based marketing i.e. almost one to one marketing as a means of customer connection and relationship building.

To retaliate against that fight I believe it is essential to bring our clients on a new development programme that can answer the following questions and set the targets relative to that;

Firstly-Lets target new customers.

*Sales Target Increase Worksheet New customers*		Example
1,What are Your annual Sales?		€1,000,000.00
2, What is your percentage targeted Increase?		10.00%
	Gross Sales needed in Euro's	€100,000.00
3, What is your average sale per Transaction		€12.00
4, What is Your Customer Value?		€520.00
5, What is your conversation Ratio		25.00%
6, How many first Time Buyers needed to reach goals?		750

Secondly- What about those old regulars

*Target Increase Visits From Existing Customers*		Example
1,What are Your annual Sales?		€1,000,000.00
2, What is your percentage targeted Increase of Visits?		10.00%
	Gross Sales needed in Euro's	€100,000.00
3, What is your average visit per customer		2.4
4, What is Your Customer Value per visit?		€12.00
5, how many extra visits are needed to achieve goal		8333
6, How many extra visits per existing customer required		1.5

Please Note;

We are not charging for this service however we only want to work with clients that are willing to put in the work and drive their business And make changes if required.

This programme may require you to move out of your comfort zone but if you want things be different then sometimes things have to change.

What will you get?

Day 1

Business analysis. Complete analysis of your existing business.

"What if" challenges

Set targets for new customers

Set targets for increasing existing Visits

Set targets for increasing average spends

Promotional planning and actions and targets for quarter 1.

Promotional Costing

Goal setting for quarter 1.

Day 2

Month 3

Previous Quarter analysis

Promotion success and analysis including costings

Goal success

New Customer Measurement

Existing Customer Measurements

Business analysis

Day 3

Month 6

Previous Quarter analysis

Promotion success and analysis including costings

Goal success

New Customer Measurement

Existing Customer Measurements

Business analysis

Our solution is based around a simple formula

To multiply the sales and profits of any business you need to excel in 3 key areas…

1. Attract more new customers for the same or less marketing spend.

2. Generate more money per customer after the initial purchase.

3. Systemise 1 and 2.

Please reply by email if you wish to take part in this programme. Remember it will take about 4 hours every 3 months and there is no charge…

Sincere Regards