Luca Leonardini

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Luca Leonardini — Fri, 12 Feb 2016 11:10:33 +0000

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Coptip

Luca Leonardini — Fri, 12 Feb 2016 11:10:33 +0000

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CIP4 Membership Promotional Program

Luca Leonardini — Mon, 08 Feb 2016 07:25:54 +0000

About CIP4

CIP4 brings together vendors, consultants, and end-users in the print communications, graphic arts industry, and associated sectors, covering a variety of equipment, software, peripherals, and processes. Members participate in focused working groups to define the Job Definition Format (JDF), PrintTalk, and other standards relevant to process automation; to study user requirements; to test product interoperability; and to develop a range of JDF software development tools. Information on CIP4, including membership details, is available from the organization's. Continue...

About JDF
The Job Definition Format (JDF) is the industry specification designed to facilitate process automation and the integration of different applications and systems in and around the graphic arts industry. JDF also enables the integration of business management and job planning applications into the production workflow. JDF is based on the W3C's Extensible Markup Language (XML), ensuring maximum interoperability between different platforms and ready interaction with Internet systems. Continue...

JDF

Tags: coraggio, Customer Service Excellence, imprenditoria, Social Business, BPM, giochi paralimpici, Christmas, politica, Social media measurement, e-Book

Meaningful Brands And The Importance Of Trust For Businesses

Luca Leonardini — Wed, 09 Dec 2015 20:47:44 +0000

Sir Bob Geldof spoke about his views on Havas Media Group's Meaningful Brands results this year at the Havas Cafe at the Festival of Creativity in Cannes: he opened with a stark warning for business and the advertising industry

"This is not just a crisis within the system, it's a crisis of the system."

He had a warning for business to listen to the results and make sure they take heed of five years of research into the changing landscape that businesses now face.

He started his debate speaking about the importance of trust and how this trust has been largely broken. He then went on to give his unique perspective on the results of Meaningful Brands 2013 and the five years of work that Havas Media has invested into this area.

"You have to take seriously what the report says and to rebuild the trust that's been broken."

Everything we have taken for granted up to now is finished. We have to re-learn the way we do business, the way that businesses operate.

Category: Customer Experience

Tags: Meaningful Brands, Bob Geldof, innovation, Havas Media Group, creativity

Happy Birthday

Luca Leonardini — Thu, 27 Aug 2015 14:34:46 +0000

I was inspired to write this post and to publish it on my birthday, the 29 of August, when I read “Happy Birthday” by Seth Godin in which he explains why since five years, he decided to donate his birthday date to charity: water.

Every year 3 Million people die because of contaminated water.
Every day 1,400 children between 0 and 5 years die for diseases from contaminated water.
We can only draw the conclusion that the water crisis is above all a problem of Love and Justice we can’t afford to delegate to anybody and that we have to learn to apply these two universal principles, through initiatives such as the charity: water campaigns. The water crisis is not a tragedy of few unlucky regions on Earth, it's a global problem which concerns the whole world.

The solution of the water crisis will help the UN reaching the 8 Millennium Development Goals for 2015 because, did you know that clean water reduces child mortality and poverty, improves maternal health and education, empowers women, promote sustainable development? Clean water does all that and much more.

The goal of my birthday campaign on charity: water is to collect $350 that would eventually help 12 people.
It doesn’t sound like a lot, but believe me: for those few people your help will change their lives, with your help they will start to live and will stop to exist.

Donating creates a much deeper joy, a much greater happiness and a much stronger connection than just receiving.

Think when Gandhi once said “be the change you want to see in the world” and think that fighting against the water crisis helps us to become the change we wish to see around us.

Are you still thinking how you can help? I can tell you that you can do an awful lot of things, for example you can:
- donate for my birthday campaign and help me to reach at least $350,
- spread this post around your beloved, your closest friends and contacts,
- create your own campaign,
- contact me directly to create our own campaign so as to reach a broadest community.

For my birthday, please make this gift to yourself: feel and live the joy of the people that for the first time will have clean water thanks to your help.

S O M A N Y T H A N K S !!

P.S.: did you hear the great news? Earlier this year the number of people without clean water dropped for the first time from 748 Million to 663 Million. There is still a long way to go, of course, but it proves that we are on the right path.

Earlier this year, #748million people didn’t have clean water. Today, that number is officially #663million. pic.twitter.com/jnZu3f08t7

— charity: water (@charitywater) August 24, 2015

Category: Creativity and Innovation

Tags: charity: water, water crisis, Gandhi

The Power To Shape The Future By Exploring The Intersections

Luca Leonardini — Fri, 14 Aug 2015 13:03:58 +0000

In the Future Shapers project - #WeAreTheFutureShapers - intersections are new spaces of collaboration where companies search new meaningful combinations between their different activities to create business opportunities.

Probably the most popular example of successful intersections between non competitive companies is the city car Smart which was a project created by the car manufacturer Mercedes Benz and the watch maker Swatch. Another recent and interesting example of successful intersection is the one developed between the Massachusetts Institute of Technology (MIT) and the Italian firm Dainese: NASA commissioned them a project for creating the revolutionary space suite for the mission on Mars.

The Slingshot Group of Future Shapers is an international initiative which is about to be launched in Italy by Gabor George Burt and Massimo Tammaro. The project will be gathering an exclusive group of international companies - only the best, the most innovative from different not competing markets - in an exclusive location such as the Venetian Villa Bartolini of Santa Marizza di Varmo, in the North-East of Italy, not far from Venice.

The selected companies share the same vision of creating continuous innovation by exploring the intersections and they all believe that this exploration it's a new and tremendous business opportunity that will allow them to become the shapers of the future: all other companies will follow behind.

The link below allows the download of The Slingshot Group of Future Shapers flyer published on Slideshare.

The Slingshot Group of Future Shapers: Exploring the Intersections published by Il Metodo Fionda

Read more about the initiative:

Renaissance 2.0

Progetto Future Shapers

Spettatori o Costruttori del Futuro

Nascita Iniziativa Future Shapers

Category: Blue Ocean Strategy

Tags: innovation, creativity, Future Shapers, Exploring the Intersections

Renaissance 2.0: Shaping The Future By Exploring Intersections

Luca Leonardini — Tue, 28 Jul 2015 16:00:51 +0000

Last October I wrote a story on my blog entitled "The Roadmap to Renaissance 2.0", in which I talked about the fact we are living in a period full of opportunities with an unmatched explosion of creativity just like it was during the Renaissance. I am sure that learning to live innovation as a cultural approach it will generate continuous and meaningful innovation: it was true in the 14th century and it can be a valuable roadmap to follow in the new Millennium. Little did I know at the time, that this past weekend I would be part of an extraordinary experience that is targeting the new Renaissance of business in Italy and worldwide.

Here is the story. Throughout history, Italy has been a hub producing world-changing ideas. Now, two renowned visionaries are putting together a world-first initiative to help Italian companies explore market intersections where trailblazing innovation happens. An exclusive group of companies will be invited to participate, under the name "Future Shapers". And I got to actively participate in hatching the idea.

The two visionaries themselves represent the power of intersections combining their very different, yet highly complementary expertise: Massimo Tammaro and Gabor George Burt.

From both personal and professional points of view the weekend meeting was a fantastic experience, in the presence of these two great visionaries. Just consider that I am a former Air Force officer and very passionate about the Frecce Tricolori. I have been using their image of excellence for many years now: on my website, on my posts and on my public presentations.

On top of that, I have always been a true Ferrari fan. I went many times to Maranello and I even have visited the Ferrari plant and the production of the Ferrari California.

Given the above, I guess you can imagine my feelings when I first met Massimo Tammaro, former commander of the Frecce Tricolori, who is currently Manager Consultant Ferrari. And don’t forget that nobody before Massimo has ever had a similar career path touching these two global excellences and to reinvent himself as a business leadership expert.

On the other hand, since I am also very passionate about innovation as the essential engine of business, in 2010 I decided to write posts and to create contents on my website about this topic. My work caught the attention of Gabor George Burt, global authority on re-imagining boundaries, international expert on strategy, creativity and innovation and author of the book "Slingshot".

Gabor’s book opens in my native region, Tuscany, in Florence during the Renaissance, when Michelangelo created his masterpiece, "David". Over the past couple of years, I have been working directly with Gabor to bring Slingshot to Italy. My feelings I am sure are easy to guess.

Lastly, it is worth noting where our meeting took place. Massimo hosted Gabor and myself in his newly acquired Venetian villa near Varmo, in the North East of Italy. The beautiful Villa Bartolini is part of a Medieval village and was the house of the famous poet, writer, novelist, and playwright Elio Bartolini. Now, the villa is getting its Rennaissance by becoming the centre for the Future Shapers Group. Hosting programs lead by Gabor and Massimo, focused on exploring intersections and driving innovation among outstanding Italian businesses of diffierent industries. In the process giving birth to a new Renaissance to be spread across Italy and worldwide.

Stay tuned for media announcements about the official launch of the Future Shapers Group. If you would like your company to be considered for participation, please send us a note at Future Shapers.

The pictures bear witness that I wasn’t dreaming. I really was in the company of Massimo and Gabor at Villa Bartolini, helping to launch the Slingshot Group of Future Shapers.

Category: Reinvent your business

Tags: Future Shapers, leadership, Renaissance 2.0, Exploring Intersections, Slingshot Group

Make Your Competition Irrelevant

Luca Leonardini — Mon, 13 Jul 2015 09:38:30 +0000

Many of the best innovations are not outright inventions, but rather the reconfiguration of pre-existing elements in a complete new and useful way nobody thought before.

Category: Blue Ocean Strategy

Tags: innovative thinking, entrepreneurship, business strategy

How to Re-Imagine Customer Experiences

Luca Leonardini — Fri, 10 Jul 2015 07:57:07 +0000

"And then one day, it happened. Customers changed. How they make decisions changed. What they value and how they want to do business changed. The funny thing is…we didn’t. To effectively compete in the digital economy, you are left with no choice; become customer-obsessed or lose!" Brian Solis at PegaWORLD 2015.

Category: Customer Experience

Tags: Digital Darwinism, Customer Experience, Adapt or Die

Rediscovering Wonder

Luca Leonardini — Thu, 09 Jul 2015 10:11:10 +0000

Category: Creativity and Innovation

Tags: inspiration, Motivation, Wonder