Luciano Petullà https://www.lucianopetulla.net/en/ systems and dimensions of new communication Sun, 15 Mar 2026 19:58:17 +0000 en-GB hourly 1 https://wordpress.org/?v=6.9.4 https://www.lucianopetulla.net/wp-content/uploads/2021/12/cropped-LP_LOGO-80x80.png Luciano Petullà https://www.lucianopetulla.net/en/ 32 32 Algorithmic culture and the crossroads of human coexistence https://www.lucianopetulla.net/algorithmic-culture-and-the-crossroads-of-human-coexistence/ Sun, 15 Mar 2026 19:58:15 +0000 https://www.lucianopetulla.net/?p=5764 The realization of the human according to Humberto Maturana’s theories Introduction At the beginning of a recent essay, philosopher Rosy Braidotti notes that we, people of the 21st century, are now placed in a decidedly post-human context, as demonstrated by the fact that, when interacting through our ubiquitous digital media, we are frequently asked to […]

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]]> A Little Socio-Technical Dictionary of AI and the Chaotic Reality of Algorithmic Culture https://www.lucianopetulla.net/a-little-socio-technical-dictionary-of-ai-and-the-chaotic-reality-of-algorithmic-culture/ Sun, 29 Jun 2025 16:36:15 +0000 https://www.lucianopetulla.net/?p=5616 In this article we will discuss some key elements and concepts of Artificial Intelligence (AI). We will try to outline a brief history in order to highlight how its plot is woven from technical, social and cultural aspects that justify the claims – by the human communities in which these technologies are built and applied […]

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]]> The Society of Resentment https://www.lucianopetulla.net/the-society-of-resentment/ Wed, 01 Jan 2025 19:37:42 +0000 https://www.lucianopetulla.net/?p=5409 It is time that we witness almost disarmed the crisis of traditional democratic models seeing them unable to effectively address and recompose the economic and social problems in which people struggle, a condition that has the power to fuel a vicious cycle in which individual frustrations become a useful resource for others to achieve their […]

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]]> On the Suicidal Teen and the Chatbot – Artificial Intelligence as a socio-technical issue https://www.lucianopetulla.net/on-suicidal-teen-and-chatbot-artificial-intelligence-as-a-socio-technical-issue/ Tue, 26 Nov 2024 18:18:06 +0000 https://www.lucianopetulla.net/?p=5318 In the previous article we opened a reflection on the condition of life we currently find ourselves hybridized as we are with the functional and psychic extensions offered by digital environments. In it we stated that a fruitful way to consider the evolution of the social developments thus generated is to analyze them in a […]

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]]> Digital life between machinic partnerships and algorithmic institutionalism* https://www.lucianopetulla.net/digital-life-between-machinic-partnerships-and-algorithmic-institutionalism/ Mon, 09 Sep 2024 12:27:52 +0000 https://www.lucianopetulla.net/?p=5177 Being a citizen of the 21st century involves having an increasing intimacy of use – and even bodily hybridization – with technologies of all kinds ( bio, info, nano and neuro), as well as with algorithmic organizations/entities that have become, as matter of fact, cultural and social global institutions. We exist and operate in the […]

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]]> For the social sustainability of an algorithmic culture https://www.lucianopetulla.net/for-the-social-sustainability-of-an-algorithmic-culture/ Sat, 01 Jun 2024 17:38:53 +0000 https://www.lucianopetulla.net/?p=5048 Ted Striphas’ book Algorithmic Culture Before the Internet has been translated in Italian language and is forthcoming from the publisher Mimesis in the “philosophy of digital” series. This is the English translation of my Italian preface. La cultura algoritmica prima di Internet is about the development and emergence of a human and social life’s new […]

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]]> Origins and Social Meanings of Algorithmic Culture https://www.lucianopetulla.net/origins-and-social-meanings-of-algorithmic-culture/ Tue, 10 Oct 2023 08:09:21 +0000 https://www.lucianopetulla.net/?p=4942 Abstract The social sciences have much to say about the cybernetic turn our lives have taken thanks to the use and intermediation of software applications spread through the Internet. The book Algorithmic Culture Before the Internet by Ted Striphas takes the burden of explaining with originality and expertise the deep cultural history of this epochal […]

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]]> ChatGPT and Artificial Intelligence, in the technical-moral jumble of new cultural software https://www.lucianopetulla.net/chatgpt-and-artificial-intelligence-in-the-technical-moral-jumble-of-new-cultural-software/ Sat, 25 Mar 2023 17:47:52 +0000 https://www.lucianopetulla.net/?p=4836 The popularity of the ChatGPT software is an opportunity to discuss the merits of a problem that will mark the 21st century’ scenarios in many areas of our life – namely the growing development of intelligent devices that autonomously carry out tasks previously supported only by human beings, intervening in sensitive contexts for their economic, […]

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]]> The environmentalism communication between shock, reason and allurement https://www.lucianopetulla.net/the-environmentalism-communication-between-shock-reason-and-allurement/ Wed, 18 Jan 2023 18:42:24 +0000 https://www.lucianopetulla.net/?p=4762 The current escalation of demonstrative actions in favor of urgent environmental policies remind us of a whole series of issues that - starting from the superficiality with which human beings (does not) seem to consider their delicate place in the universe - lead us to critically review about both the relationship and effectiveness and limits of these communication strategies, prompting us to integrate them - given the complexity of an ecological transition - with ideal approaches capable of expanding a real "ecological habitus".

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]]> Posthumanism as transformative thought https://www.lucianopetulla.net/posthumanism-as-transformative-thought/ Thu, 10 Nov 2022 10:36:45 +0000 https://www.lucianopetulla.net/?p=4779 For a new anthropological space of the human It is time to reflect on the question of having social analyzes capable of indicating and even soliciting effective changes in human societies. We are living in a historical period in which there is a strong feeling of being faced with an end of evolutionary cycle on […]

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]]> An investigation on artificial voice and the social-cultural aspects of sound event https://www.lucianopetulla.net/an-investigation-on-artificial-voice-and-the-social-cultural-aspects-of-sound-events/ Sat, 25 Jun 2022 19:25:30 +0000 https://www.lucianopetulla.net/?p=4647 A cultural history of the talking machines Despite its important role for social life, sound as event per se isn’t much problematize in the field of social science. But yet we practically float in an universe of different sounds, meaning events produced by pressures on the air – it can be defined as the raw […]

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]]> The decline of telephone companies in the internet imaginary https://www.lucianopetulla.net/the-decline-of-telephone-companies-in-the-internet-imaginary/ Wed, 19 Jan 2022 18:09:43 +0000 https://www.lucianopetulla.net/?p=4400 The communication allure of enterprises in the web In the works of imagination – as we know – it’s easy to find accurate predictions about our life evolution associated with that of technologies. Even forgetting the great amount of existing literature on the topic, it’s sufficient to take some works elaborated by advertising, as an […]

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]]> Around digital marketing responsability https://www.lucianopetulla.net/around-digital-marketing-responsability/ Mon, 29 Jan 2018 16:04:20 +0000 http://www.lucianopetulla.net/?p=2792 In internet everybody knows you can be a dog Time has gone, socially and technologically speaking,  since comics on New Yorker (1993) drowed by Peter Steiner cleverly summarized both powerness and riskies about online interactions, so becoming a meme on internet anonymity condition. The phrase “on internet nobody knows you’re a dog” referred to its […]

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]]> Driverless Car https://www.lucianopetulla.net/driverless-car-2/ Tue, 13 Jun 2017 22:05:47 +0000 http://www.lucianopetulla.net/?p=2614 Promises and nightmares around autonomous vehicle In a world appearing always more chaotic, driverless vehicle project seems highly supponent in its desire to completely automate cars eliminating human driver, meaning implementing cars which are able to master all surrounding events to smoothly arrive to the suggested targeting place. We will get into the car without […]

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]]> The intermediations of design https://www.lucianopetulla.net/the-intermediations-of-design/ Sat, 29 Nov 2014 18:34:20 +0000 http://www.lucianopetulla.net/?p=1487 From Lollipop to the enchanted objects Although resulting quite elusive and so equally fascinating, having to deal with design as topic became a “must” even for people interested in communication technology since the iPhone has been launched in 2007. Meantime, centrifugal explosion of digital media in people’s social and personal life, alongside with multiple use […]

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]]> Marketing & privacy in hyperconnection https://www.lucianopetulla.net/marketing-and-privacy-in-hyperconnection/ Sat, 15 Nov 2014 14:34:50 +0000 http://www.lucianopetulla.net/?p=1420 The feeble belly of internet Lately, digital activist, American scholar and journalist Ethan Zuckerman complained about his past as supporter of what he defines the “Internet’ s original sin”, namely exploitation of advertising as business model to start and manage online services. Although he had many fellows, the present director of MIT Center for Civic […]

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]]> The jobs conundrum https://www.lucianopetulla.net/the-jobs-conundrum/ Sat, 30 Aug 2014 19:14:33 +0000 http://www.lucianopetulla.net/?p=1345 Labour crisis and technological unemployment The social and economic changes have always animated modern era, and, since the half of Seventeenth century, they often were so radical we used the term “revolution” to evidence the need of a deep existential readaptation for people life. The problematic relationship between jobs and technological innovation, that cyclically arises […]

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]]> Liquid computing https://www.lucianopetulla.net/liquid-computing/ Tue, 15 Jul 2014 23:58:28 +0000 http://www.lucianopetulla.net/?p=1262 Sometimes, developments and analysis connect themselves again, traveling through the same metaphors in which, in the meantime, our lives (deeply) are unfolding … References Gruman, G., 2014, “Welcome to the next tech revolution: Liquid computing”, in Infoworld.com, July 15, 2014. Petullà, L., 2008, Media e computer liquidi, Milano, Lampi di Stampa.

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]]> The digital re-mediation of sociability https://www.lucianopetulla.net/the-digital-re-mediation-of-sociability/ Sat, 10 May 2014 17:25:23 +0000 http://www.lucianopetulla.net/?p=1223 danah boyd and the adolescent probes Describing the socio-cultural context in which communication technologies are situated and used is an evident merit of danah boyd, a very polyedric American social researcher, herself digital native, scholar and professionist – at moment Principal Researcher at Microsoft. Consequently, her works are not easily summarizable through slogans. In the […]

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]]> Algo-rithms https://www.lucianopetulla.net/algo-rithms/ Tue, 14 Jan 2014 23:17:59 +0000 http://www.lucianopetulla.net/?p=1134 Limits, enterprises, and accountability of cultural software A recent ad campaign promoted by UN and created to warn about worldwide spread of sexist and discriminatory opinions regarding female population has been based on Google searching functions. More precisely, it focuses on suggestions furnished by autofilling function after some words as “women should …” have been […]

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