lululemon blog

Lululemon Hamilton Ontario Warehouse Sale

noreply@blogger.com (yoga bear) — Sun, 12 Jul 2009 18:54:00 PDT

Facebook Lululemon
Lululemon Warehouse Sale Coming to Hamilton Directory of Hamilton
Source: directoryofhamilton.com
Attention all fashion lovers, the lululemon Warehouse Sale is touching down in Hamilton this year fromJuly 23rd - 26th, 2009 at the Hamilton Convention Centre (1 Summer Lane).

The sale hours are:
Thursday July 23, 10 AM-9 P
Friday July 24, 10 AM-9 PM
Saturday July 25, 9 AM-7 PM
Sunday July 26, 9 AM-5 PM

They take cash, Visa, MasterCard and AmEx.

Another article from the Directory of Hamilton.

Lululemonites in Santorini

noreply@blogger.com (yoga bear) — Sun, 12 Jul 2009 18:48:00 PDT

Today Was Yoga Day in Vancouver!

noreply@blogger.com (yoga bear) — Sat, 11 Jul 2009 18:41:00 PDT

From Canadian News Bureau
Yoga event raises awareness for kids with HIV/AIDS

Vancouver

On Saturday, July 11, 2009 hundreds of Yoga practitioners will move in unison at the 7th Annual Camp Moomba Yogathon and Blissfest, a festival celebrating Yoga, Community and Sustainable living in Vancouver, BC. Co-founded eight years ago by pioneering yoga personality Eoin Finn, the Yogathon and Blissfest raises money and awareness for Camp Moomba, an organization that supports Canadian children impacted by HIV/AIDS.

July 11th is also 'Yoga Day' as proclaimed by Mayor Gregor Robertson, a fitting tribute to the high popularity of yoga in this west-coast city. The highlight of this outdoor summer event is a 108 minute-long yoga flow led by Finn and other top local yoga instructors. The yoga practice is suitable for all levels, from those who have never tried yoga to more advanced practitioners. As Finn says, “The event is, about more than physical yoga. It's about Yoga with a capital "Y", the idea that everything is connected. When we better our relationships with our bodies we create more fluid relationships with those around us as well as with our environment.

"Local is the theme of the Blissfest, a marketplace that will host 50+ exhibitors promoting local, eco-friendly products and services from Vancouver. Expect to find some of the city’s favourite organic eateries, yoga apparel, yoga studios, and wellness companies here. Yogi + Trials mountain biker extraordinaire Ryan Leech will demonstrate his yoga focus on his bicycle seat with some maneuvers to kick off the Yogathon, entertaining adults and children alike.

Children are a big part of the Yogathon + Blissfest. Kids under the age of 12 can enjoy the day at no cost (with an adult registration) and enjoy activities such as crafts, games and Yoga for Kids.

And even if you don’t do Yoga, come for the music, the eats and the festive atmosphere. In 2009, the Blissfest is thrilled to present a line up of great local musicians, who may be yogis but also rock out. Join Scatterheart for some upbeat punk rock, Capade for some high-energy beats, local guitarist Andy Warren for his mellow soul tunes, and Tambura Rasa and Beats without Borders for some world fusion.

Yogathon + Blissfest Event DetailsGates Open at 9:30 a.m.
9:30am - Blissfest Marketplace open

10:15am - Music: Scatterheart

10:30am - Kids yoga

10:40am - Bike demo with Ryan Leech

11:00am - Announcements and Awards

11:15am - 108 minute long Yoga program, Music by Lady Ra and Tambura Rasa

12:45pm - Music: Andy Warren

12:50pm - Community Picnic

12:50pm - Bike demo with Ryan Leech

1:05pm - Music: Capade

2:00pm - Blissfest Marketplace closes

More About the Charity - Camp MoombaCamp Moomba supports children ages 6 to 17, who are impacted by HIV/AIDS through a summer camp program and with programs throughout the year. It’s a chance for these kids to connect in a camp community that is based on equality, friendship, and support. HIV, its stigma and isolation, are incredible barriers for these children in their everyday lives. Since many of the children live in difficult socio-economic situations, which would otherwise prevent them from attending summer camp, Camp Moomba provides the entire experience at no cost to the child or family. The Camp Moomba Yogathon is the primary fundraiser for the annual Camp, which has grown over the past twelve years from supporting19 children in 1998 to 108 children in 2008. The demand continues to grow, creating an increasing waitlist for children who wish to attend the camp. Raising funds to make this possible is one of Camp Moomba’s urgent goals.

As Luke Balson, Executive Director of Camp Moomba says: “(Camp) Moomba is a place where kids can simply be kids. Friendships are made and each year children reunite in an environment where stigma does not exist. We are working hard to try to meet the growing demand and we hope that in future we will be able to support even more children.”

Event WebsiteTo learn more about the Yogathon and Blissfest, see pictures, watch videos, or register to participate please visit: http://www.campmoombayogathon.com/

ContactPublicistInsiya Rasiwala, (604) 306-7650 or mailto:insiya@vancouveryoga.comLLocationUBC Thunderbird Stadium (6288 Stadium Road, Vancouver, BC Canada V6T 1Z4)

Here's another article in the Vancouver Sun.

Santorini Rocks

noreply@blogger.com (yoga bear) — Sat, 11 Jul 2009 17:56:00 PDT

If I knew how to do yoga poses, I would totally hands down win the Lululemon's Monthly Challenge. Anyway, the less of me and the more of Santorini is my agenda in this lovely pic from our balcony. People have told me Greece is beautiful but it's even more jaw-dropping than they lead on. The yogurt here is the so good I'm never buying the Dairyland crap back home.

These Interval Shorts have been great in the hot 33 degree weather. They double as running shorts and can be a swimming trunk for those cool dips in the beach. It's got an inner brief and a hidden pocket behind along the waist. Here's a good review of Lululemon men's shorts .

Lululemonblog Reporting From London

noreply@blogger.com (yoga bear) — Fri, 10 Jul 2009 08:31:00 PDT

Here I am in front of Buckingham Palace . It rained one month's worth of rain in 3 hours. The tube stations closed, the queen had to end her tea party, and harry potter was drenched .

They don't make this winter jacket anymore but it has a pocket for everything. Sunglass pocket on inner right side, ipod pocket on left with headphone cord hole, and even a water bottle pouch. It even has a credit card compartment inside so it is safe from the rain or snow. On the outside it has a pocket on the forearm area for your celphone. It even has hand warming cuffins which are like built in mittens that cover half your hand. Thanks Lulu for keeping me dry in London's heaviest downpour since 1865.

Retail Numbers Still Dismal

noreply@blogger.com (yoga bear) — Thu, 09 Jul 2009 14:51:00 PDT

WSJ

"Retailers are saying economic pressures are continuing and they are deeply concerned," said Jeff Augustin, a vice president at EDS, a unit of Hewlett-Packard that consults with retailers. "It's been month after month of poor sales for most of them."
Some retailers are even starting to promote Christmas in hopes of getting consumers in more of a buying mood. Sears Holdings Corp. on Sunday opened Christmas shops in 372 Sears stores and also set up Christmas Lane boutiques at Sears.com and Kmart.com.
Discounters, which have held up better than other retailers during the recession as consumers traded down, posted a bigger-than-expected falloff in sales-- 6.1%, when 5.8% was expected. The figures do not include Wal-Mart Stores Inc., which stopped reporting monthly sales as of May 1. The world's largest retailer said last month that sales at U.S. stores and its Sam's Clubs could rise as much as 3% in the 13 weeks through July 31.

Among department stores, higher end Nordstrom Inc. posted a 10% drop, its ninth consecutive month of double-digit declines. Dillard's Inc., which appeals to more downstream customers, posted a 14% drop, its worst in three months. More middle-of-the-road J.C. Penney saw same-store sales fall 8.2%, a smaller-than-expected decline. Macy's Inc. posted an 8.9% drop that nearly matched analysts' views.
Saks Inc. was the big surprise in the department-store group, with its decline of just 4.4% -- the first non-double digit percentage drop in seven months-- helped by moving a sales event to June. Last year, the promotion was in May.
The biggest segment drop was with teen apparel, which as a group saw a 13.5% drop in sales. Even perennial winner Buckle Inc. was taken down several notches, posting a less-than-expected 9.6% increase in June same-store sales, when an increase of 12% was expected, its first percentage gain lower than double-digits in almost two years.
Abercrombie & Fitch Co., despite adopting a promotional approach, saw its same-store sales fall 32%, the biggest decline of the 30 retailers that Thomson Reuters tracks. The company hasn't reported growth since April 2008.

Lululemon Independence Day Events

noreply@blogger.com (yoga bear) — Sat, 04 Jul 2009 08:31:00 PDT

Independence Day Backyard Bash
Stop by on Saturday, July 4 for our Backyard Bash right here at the store! We'll have bars from KIND Snacks and lululemon-ade from Argo Tea.
Host:lululemon athletica evanston
Time:10:00AM Saturday, July 4th
Location:lululemon athletica Evanston, IL

Lululemon Desktop Too Gorgeous

noreply@blogger.com (yoga bear) — Fri, 03 Jul 2009 07:39:00 PDT

Lululemon Desktop Too Cute

noreply@blogger.com (yoga bear) — Fri, 03 Jul 2009 07:32:00 PDT

From Chip's Not Dead Yet Memorial Mile 2009

Christine Day on Leadership

noreply@blogger.com (yoga bear) — Fri, 03 Jul 2009 07:17:00 PDT

Yummy Blogs

by Catherine Jackson who writes the Earnest Girl Blog

Ok, it wasn’t quite just the two of us. It was the Women of Influence Luncheon Series and Christine Day was the keynote speaker. In order to get there, I had to manage a morning crise (to quote Eloise), one of the all-time best heroines, and a girl with serious CEO potential), juggle a doctor’s appointment, do some negotiating at the school and enlist Tolerant Husband in a precision game of Parent Tag. As I sat there in the lovely Sutton Place Hotel’s Versailles Ballroom surrounded by accomplished, interesting, beautifully dressed working women, I felt like an imposter. In addition to extracting myself from the tangle and demands of our daily life, it had taken an extra few precious minutes for me to unearth something presentable for such a luncheon. My days do not generally call for heels. The feeling of being somehow fraudulent grew when Christine opened her remarks with a question: “Do you think you have the best job in the world?” I kind of scootched down in my seat. I have lots of jobs, but motherhood is mostly what I do. I often feel fractured, flawed, and exhausted, not to mention lacking somewhat in the heels department, but I still know for sure that what I am doing is the most important thing in the world to me and to my family. So I raised my hand.Christine’s next question was: "Would the people you employ also say they have the best job in the world?” My hand stayed down. But my thoughts clicked into place. She was going on to speak about authentic leadership. Click. About how the two companies for whom she has worked (Starbucks and Lululemon) have taught her that purpose-led organizations equal success. Click. She spoke about what it takes to run a corporation while remaining true to its core values. CLICK! I was sitting up straight now. These are our roles as parents: to be leaders, to be purposeful parents with a strong moral core to which we stay true. And without which our “people” will flounder. My “people” think I am The Meanest Mummy In The World and I feel great about that. We do not help our kids become successful humans if we raise them without core values, just as organizations without leadership and purpose are not viable. Christine went on to elaborate on what she feels leads to holistic success: (At this point she also drew attention to her attire: Not heels. Not a suit, just Lululemon basics. Though she added that she had chosen the pin-striped Lulupants for the occasion. She looked relaxed and confident.)

You have to do it, not just say it.
Your business grows when you do.
Your most important role is as a coach.
You have to take some risks, and be braver than you want to be.
It is your ability to get back up that defines you.
You must speak the truth.

She said she has come to believe her role is to be an ember: to inspire other people to leadership and that to grow a business (or a person!) you have to stay true to your core beliefs. I may have gone in feeling frazzled, but I left inspired.

Chip Wilson's Gone Morbid

noreply@blogger.com (yoga bear) — Fri, 03 Jul 2009 07:02:00 PDT

Given the deaths we've had in the past week, this adds another "nail in the coffin."

From Vancouver Courier

A new fundraiser for B.C. Children's Hospital might appear slightly macabre on the surface, but organizers of the first annual LifeLid event say the message is a reminder to celebrate life.
On June 27, 10 life-size coffin lids designed by 10 B.C. artists will be auctioned off at Winsor Gallery on Granville Street with proceeds going to Children's Hospital. The event is organized in conjunction with Lululemon owner Chip Wilson's annual Chip's Not Dead Yet Memorial Mile fundraiser on behalf of the hospital.
Wilson says there's no sense hiding from death and we should live each day to its fullest. He hopes the lids will get people talking about how they can celebrate life. Each LifeLid is made from a recovered piece of B.C. pine, devastated by the pine beetle infestation. Each piece was handcrafted into a six-foot by four-foot coffin lid by the students at the Tradeworks Training Society, a program based in the city's Downtown Eastside that gives people practical skills to get them back to work.

Ten life-size coffin lids, including this SCTV-inspired design, will be auctioned off at Winsor Gallery.
(submitted photo)

Once the lids were complete, local artists such as Jane Brooks and graffiti street artist The Dark donated their time creating the designs.
As well, more than 5,000 people are expected to run, walk or parade uphill for one mile June 20 as part of the Chip's Not Dead Yet Memorial Mile, proceeds which also go to Children's.
For more information, go to www.LifeLidgala.com.
BEACH BEAT

Yoga and Pole Dancing

noreply@blogger.com (yoga bear) — Fri, 03 Jul 2009 06:55:00 PDT

Didn't see any Lululemon Gear but amazing nevertheless. From Breath, Body, Balance.

Here's a few more weird combos : striptease aerobics or burlesque yoga Spice up your holiday!

Lululemon Celebrity Karina Smirnoff

noreply@blogger.com (yoga bear) — Thu, 02 Jul 2009 20:09:00 PDT

A bonus (or not) is that she's here with her roomie Mario Lopez way back when they were still together (Dancing With The Stars).

Lululemon Celebrity Lisa Rinna

noreply@blogger.com (yoga bear) — Thu, 02 Jul 2009 11:30:00 PDT

Not really sure about this one...

Lululemon On Sale

noreply@blogger.com (yoga bear) — Thu, 02 Jul 2009 07:22:00 PDT

Buyin' another 100.

Lululemon Falls Off a Cliff (Along with the employment Number)

noreply@blogger.com (yoga bear) — Thu, 02 Jul 2009 06:54:00 PDT

Buying 100 Shares at $12. 4. Unemployment Numbers in the US were terrible. US employers shed 467,000 jobs in June, pushing the unemployment rate to a fresh 26-year high of 9.5 percent, the Labor Department reported Thursday.
Analysts had expected a smaller number of 365,000 job losses, but a higher unemployment rate of 9.6 percent. The jobless rate in May was 9.4 percent.

Behind the Scenes at Lululemon : Design

noreply@blogger.com (yoga bear) — Wed, 01 Jul 2009 10:57:00 PDT

From Lou Lou Mag

While jeans and swimwear may top many women’s I-hate-shopping-for-this lists, sports bras are at the top of mine. I have my go-to brands for lingerie but when it comes to finding a bra that is supportive, comfortable and pretty (this is often the clincher), it’s always a struggle. Happily, Vancouver’s Lululemon has a new style (complete with cute name, the TaTa Tamer) and it’s now the only one that resides in my gym bag.
Inquiring minds want to know: Who is behind this little marvel? Answer: Lululemon designer Melissa Content (pictured at left, hard at work. Don’t you wish Lululemon was the dress code at your office too??).
Check out my Q&A with Melissa – including activewear trends for this and next season – after the jump.

Why is it important to wear a sports bra?

If you don’t wear a sports bra your breasts are moving up and down, side to side, and actually in and out when running or doing high impact activities – you can just imagine the damage that does to sensitive breast tissue. The more support you have – especially for larger breasts — the less damage you’re doing. This is the kind of damage that leads to premature sagging, and no one wants that! And this is true for all cup sizes – don’t think that because you’re an A or B cup that you’re immune to damage!

What differentiates a well-designed garment from a poorly designed garment?

I think the key to a well-designed garment is the development. It’s all the work that most consumers don’t know about, like making an illustration come to life and having it function as intended. It’s being meticulous about the fit, taking the time to test the prototypes properly – this is absolutely key (testing on different sizes and doing different activities), keeping comfort, function and fit at the top of your mind – always. If you don’t have fit – you don’t have function.
What is the most common mistake women make when shopping for a sports bra? Not getting the proper fit/size, therefore not having enough support. A sports bra fits much different from a daily bra and depending on your activity you may need a variety – I wear different bras for yoga and running. I always recommend that women jump up and down in the change room or to do a quick Down & Up Dog to make sure everything is in place.

What are the biggest activewear trends for spring and fall?

Layering! Undergarments – particularly bras – are considered part of the outfit, straps are being shown peeking out of shirts… We haven’t seen the end of tights for a few seasons yet so stock up, especially styles that are colourful and patterned! And of course, basics like racerback tanks, long-sleeved tech tops and tees are musts.

What Lululemon item can you not live without?

This is a tough one. Only one? If I can only pick one I’m going to have to say my TaTa Tamer – I never want to have to run with two bras again. And if I can pick 3 I’d add my Wonder Unders (Should I admit that I have 9 pairs and counting?) and my Cool Racerbacks. Key layering pieces that take me through all activities – running, yoga, walking, dodgeball, biking… And of course I manage to mix them with the rest of my wardrobe for the rest of my every day life.
So there you have it: If you are working out in two bras (or – gasp! – your regular bra), get thee to Lululemon ASAP!

Lululemon Kingston Sidewalk Sale

noreply@blogger.com (yoga bear) — Wed, 01 Jul 2009 10:34:00 PDT

From Lulu Facebook
Kingston Sidewalk Sale
Breathe Deeply!
Join us Thursday, Friday, Saturday and Sunday for some in-store surprises!
Host:lululemon athletica Kingston
Time:10:00AM Thursday, July 2nd
Location:lululemon Kingston

Lululemon Store Review: Sydney's 3rd store (Australia)

noreply@blogger.com (yoga bear) — Sat, 27 Jun 2009 10:44:00 PDT

Inside Retailing
“All of them have individual touches that those who spend the most time in them are given responsibility for – furniture, lighting - those elements all vary from store to store so the stores have a unique community feel to them.
“It’s not a cookie cutter brand so the stores shouldn’t be cookie cutter either.”
There are currently six Australian lululemon outlets – three stores in Sydney (Mosman, Warringah and The Ivy in the CBD), one in Melbourne, as well as showrooms in both Perth and Brisbane.
The basic template for the Australian sites is similar to Canadian stores says Lawn, though they do vary by location.
“For example, (the store in) Mosman has a very sophisticated feel about it, which we think is consistent with that area, so we’ve used lots of light woods and David Truebridge lights, and it’s got a very light open feel to it,” says Lawn.
“Ivy, it has a bit more of an edge to it. It’s part of the city, it’s a design concept that is LA-inspired. I guess we were trying to make it a little slicker, more interesting in terms of the finishes. There are chandeliers, which is a bit out there, and the choice of furniture is a lot more city.”
One consistency through the lululemon stores is the fitting area, with large rooms and great mirror opportunities a necessity, says Lawn.
The standout feature, however, is flexibility – space in the stores, which are generally about 250sqm, can be used for different things.
“Everything’s on wheels so we can turn it into a class,” says Lawn. “I also think the community section is unique, where there is a large space and an investment made in making us feel a part of the community that we are in with the store and giving people an opportunity to find out about what their options are, or to be educated about yoga or pilates or personal training or any of those other techniques there are to improve their life.
Women who are interested health and fitness are the primary targets for lululemon’s demographic, however it is a luxury brand, so they must be in a position or inclined to invest in the apparel.
“Our price point is such that (stores) need to be in areas that have reasonably high income,” says Lawn. “(But) we don’t measure (average customer spend) to be honest. We don’t talk about sales very much, we talk about education and what we call guest experience. All the measures in the store are qualitative, not quantitative.”
Lululemon’s focus on being a part of its community, and its team building nature is what makes the brand special, says Lawn.
“Products and store design can be copied, but culture and community can’t,” he says. “What’s underneath it is authenticity. The authentic interest in making the world a better place through raising the level of fitness and health in the community, that’s what we’re involved in.
“We attract people that believe in that. We train people to be able to give education and guidance to our guests on that. You are likely, when looking at the dance section of our store, to be educated by a dancer. You are likely, when looking at the yoga pants to be educated by someone who works for us part time and is a pilates instructor or a yogi or a personal trainer.
“We invest very heavily in the areas of community and training. Every store has what we call a ‘community educator’ and their role is to spend about half of their time in the community, working to identify ambassadors, doing classes, asking for research and development support from those that we think could be opinion leaders in each of the disciplines.
“We don’t do any marketing, we don’t use the ‘m’ word - we talk about community not marketing. All of our staff, our educators, spend time in the community, every week, doing classes. And on the training side, we really believe that if we can have a wonderful relationship with someone whose goal is to be a dancer, knowing that their goal is to be a dancer, not to be a store manager, then those sort of relationships are going to produce happy, motivated people in our stores.”
Lawn says that the Australian market will respond very well to the Canadian concept.
“Canada and Australia enjoy a bit of a mutual admiration society,” he says. “The language of the brand works. But I think more importantly, the social changes and social make up of Australia is such that living a healthier life, caring about the environment, caring about your body, being the best you can, are values that are very Australian and in my view increasingly so.”
In keeping with this mantra, lululemon is also one of the increasing number of companies ensuring sustainable practices in its practices.
“It’s in all levels of the company from the clothing - where we don’t have 100% sustainable clothing because some things are made of Lycra - where we can, we do. We use bamboo, soy, and seaweed in our products so, wherever we are able to use sustainable products, we do.
“All of our materials within the store are sustainable where possible. So, recycled timber, low wattage energy saving lights, recycling is very important within the store. It’s just one of the basic beliefs of the company, we care about the environment and want to do our bit.
“The brand is what it is. It’s not trying to be anything, it just is. The people in it are true believers. We create components for people to live longer, healthier lives. The brand is totally built on that.”

Lululemon Celebrity Courtney Cox

noreply@blogger.com (yoga bear) — Sat, 27 Jun 2009 08:13:00 PDT

Lululemon Cartoon

noreply@blogger.com (yoga bear) — Sat, 27 Jun 2009 08:11:00 PDT

From Gazette

Lululemon Stories: " I'd punch you so hard, your baguette thighs would land in Lake Ontario."

noreply@blogger.com (yoga bear) — Sat, 27 Jun 2009 08:08:00 PDT

From Bag of Hammers

I thought exercising was easy until I took my first class. It was a low weights class. C'mon, how much damage can five pounds do? Well, the next morning, I found it so hard to get out of bed, I thought I had a paralyzing stroke sometime in the night.And yet, almost three years later, I'm still at it.My body shape has changed and I feel the healthiest I've been in eons. I'm not rail-thin but for a middle-aged mother who had five abdominal surgeries, I'm not a Sherman tank either. And I'm so strong that I can carry all my groceries in the house in one trip.I take my gym time seriously. I listen (and take) the advice of my very awesome class instructors. I stick to a schedule. I really try to do the right things. And it's work. It's hot, sticky work.So I asked a gymfriend I'll call Big Boobed Lena who always wears tanks despite, well, her big boobs where I could get supportive tanks. She obviously doesn't wear a bra underneath her tank tops and I'm envious because these D-cups sometimes need to be double-bagged."You gotta check out Lululemon. You have to drive into the bigger cities but they have several styles worth checking out. Not cheap but if you're looking for quality stuff with good support, that's the place to go."Middle Sister, also a bit of a gym rat, has been telling me this for ages. She swears by their capris.I happened to be at a mall in the Toronto area this weekend and thought I'd check out the store. I found about four tanks that said they were for high impact, so I took some. I went to a sales clerk to ask which of them would suit me best."What sort of exercising are you planning on doing?""I'm at the gym five or six days a week taking 60 minute classes since 2005. I do high-impact aerobics. Obviously, I will always require a bra for that. But I also do endurance weights and spinning."Then the little 12-year-old stick figure looks me up and down and has the gaul to say, doubtfully, "No way."I caught her eye and gave her a sour face.Handing the merchandise in her hand, I said as politely as I could, "I don't think this is the store for me. That was quite rude." I really wanted to yell at the kid, "Look, you little mosquito bite-titted girl, let's see how you look in 20 years and after you squished out three human beings. If it wasn't illegal, I'd punch you so hard, your baguette thighs would land in Lake Ontario." I believe I handled it quite maturely.

Lululemon Stories: "I Want 20 of them. Now!"

noreply@blogger.com (yoga bear) — Sat, 27 Jun 2009 07:56:00 PDT

From The Everyday Athlete

When it comes to sports bras, I’m partial. Not fancy, but partial. You may think that it’s not important for us microscopically endowed ladies but I’m here to tell you - it is.
For years and years and years my favorite sports bras were two plain black ones that I got from Fred Meyer as a sophomore in high school. You heard me right - I’m still wearing sports bras that I bought in high school. Sweetheart, the boobs, they do not grow. Everything else grows, but not the boobs.
I digress. These sports bras - they were indestructible! I mean, they still are. They’re amazing!
Of course, when Sal infected my brain with this bizarre love of technical clothing, I had to start branching out. Soon I was buying a lot of stuff from Adidas because, as the kids in the street say, they’re shit is tight.
My second favorite sports bra was therefore a black Adidas bra which featured full belly coverage. O how I love this sports bra, let me count the ways.
So between my favorite three bras, I figured I had pretty much everything I could ever possibly need. I mean, these things were cherry! How could you top them?
Then my little yoga friend, who shall remain nameless, taunted me one day as we left yoga together. I was wearing my typical yoga outfit of running knickers, my favorite sports bra, and a wife beater. (Hey, I like to keep it simple.)
"You should try Lululemon." he said, "All the cool yoga kids are doing it."
You may already know this, but Lululemon is wanna-be feel-good hippy clothing that no hippy could ever afford. This is yoga fashion snobbery at its best. "$50 sports bras!" I scoffed. Never!
And then my Little Yoga Friend gave me a $100 gift certificate to Lululemon for my 30th birthday (thanks) and a few months later, after building up some courage, I entered the Lululemon kingdom to see what riches were there.
My god.
My god, people!
The quality! The design! The function!
I wanted to hate it. I wanted to walk out, call him up, tell him what I’d purchased and say nonchalantly, "Yeah, it was great." in that tone that really meant, "It was just ok you pompous, snotty yoga jerk."
But I couldn’t. Because I am here to tell you that Lululemon provided me with my new favorite sports bra. To be fair, it’s classified as a "tank". The torso is long! Truly long! It covers my belly and even leaves enough fabric so that I can scrunch it up a little, which makes my little belly much less self-conscious.
The shelf-bra inside is freaking brilliant - made of super sturdy, super comfortable mesh nylon. The fit is immaculate. It doesn’t pinch, it doesn’t slide, and it makes your shoulders look all cut and dreamy.
I want 20 of them.
Now.
Part of the reason that I was gunshy about Lululemon is that I think Lucy (a similar type of store) is wildly over-rated. I’m not over the moon about their design, I’m luke warm on their quality, and I just don’t think they’re doing anything super revolutionary.
I’m here to say that Lululemon blows Lucy straight out of the water. No comparison. None.
So, if you’re ready to spend $50 on the most ass-kicking tank you’ve every owned, you should check them out. They still don’t have eCommerce (hellllooooo, Lululemon, get a clue!) but you can order the phone if they don’t have a store in your area. I went with the Power V Tank, but they’ve got styles to suit all the ladies (and all the rack sizes possible).
I loved the tank so much that I bought a pair of capris and a jacket too - I’ll tell you about those later

Lululemon Celebrity Giselle Bundchen

noreply@blogger.com (yoga bear) — Sat, 27 Jun 2009 07:47:00 PDT

People

Speculation has grown since pictures showing the supermodel in Brazil this week surfaced showing what seems to be a perceptible bump. Bündchen and New England Patriots quarterback husband Tom Brady were married twice this Spring – first in a ceremony in Los Angeles Feb. 26, then exchanging vows before friends in early April at Bündchen's Costa Rica home.

G'bye Lulu

noreply@blogger.com (yoga bear) — Fri, 26 Jun 2009 09:13:00 PDT

Sold last 100 again.