The American capitalistic culture of “every man for himself” has left millions feeling empty, and wondering how to find a life of meaning.  How do you take your ordinary talents and use them for extraordinary purposes? Is it possible to turn a normal life into an amazing story?

Learn how to use your skills to make a difference through this Story and Podcast from our Founder!

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We see it in the way that we learn new information, frequency and substance of meaningful social interactions, and across various forms of recreation.  Some ask, why would you bother filling your brain with information you can Google?  Take a look at this video…it might change your opinion.

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Hope for the Children is an International Nonprofit with a heart for orphans.  They believe it is their mandate to provide for those who cannot provide for themselves.  The Luminate Video Team traveled across the United States to capture footage of HFC’s Founder and Board Members.  We heard their mission and vision, but wanted to see for ourselves.

Last Fall our Founder traveled all the way to India with this Client for footage and images.  The Team traveled all across India, from the slums of Delhi to the mountains of Manipur (between Bangladesh and China).  In Churachandpur, within the heart of Manipur, we were touched by the beauty of the Indian people and their culture.

Above all, what left the most lasting impact was the courage and optimism the orphans in every orphanage carried with them…and the light they bring to the world.

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How do you keep your numbers growing in 2013 and not lose those valued 2012 contacts you worked so hard to get?  Here are our Top 3 Ways to Grow Your Email Marketing List this coming new year:

1) Create Great Content.  If you want people to stay subscribed to your list, and be interested in forwarding your communications to friends and family, the content needs to be original, engaging, and relevant.

2) Host an Online Webinar.  Nothing says “thought leader” like positioning yourself as the expert on a particular topic or subject matter.  Better yet, make it a little funny here and there, and engage the audience to create a more loyal following.

3) Give Them Something ‘Free’.  Create something that people value that necessitates their providing an email address to get it.  Free tools and resources, or access to valued information, are all good examples.  The days of people handing out their email address without expecting something in return are gone.

For the Full List of 25 Ways to Grow Your Email Marketing List, check out this article by HubSpot.

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This Social Media Platform has some serious holiday spirit, and we love it!  For 30 days, Pinners, Nonprofits, and Brands, share what inspiration means to them.
Pinterest is a fairly new social media tool which helps you find your inspiration and share it with others.  Users utilize Pinterest in collecting things they love and find interest in and then “pin it,” organizing and planning anything from fun ideas to important projects.

While primarily a social platform, there are also business uses now as well.  In fact, Pinterest has been shown highest in E-commerce conversion, above even Facebook.
A social platform with many uses which celebrates what people find interesting and meaningful…now that’s Pinspirational!

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Social Media has changed the way people give.  As nonprofit marketers, this has more than just holiday implications for us, but has become a year-round focus.  Check out this great article by Shaun King, founder of HopeMob, who says new avenues for generosity are changing.  How and when people donate time and money includes moving away from giving to anonymous charities and moving towards giving directly to people in need.

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It’s clear that in the previous several years Mobile has truly made a splash in locally, nationally, and globally.  From the ability to constantly communicate and be accessible, to GPS and navigation features, and Apps that can basically do anything (coining the popular phrase, “there’s an app for that!”), it seems the sky is the limit when it comes to the far-reaching effects of Mobile.  Here are some infographics we like which help tell the story.

For more on Mobile Trends, visit this website.

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Esperanza Community Services is an inclusive place where children and adults with developmental disabilities are supported to reach their full potential so that they can live as independently as possible. Students and adult participants are learning, developing skills, and increasing self-esteem. Everyone, no matter his or her ability, has strengths, talents, and aspirations.

After weeks of video footage, we created the Esperanza Community Services video which “told the story” of the organization (including interviews and history), a motion graphics video to compel potential donors in an engaging way, and a 3-part series which highlighted two incredible participants of Esperanza as well as highlighted the spirit and heart of numerous others.

We had a great time working with this organization to create videos they could share with current and potential donors and advocates of their organization.  Watch the results below: combining production and motion graphics to create a compelling and engaging form of story-telling and messaging of mission.

This video highlights our full-production work and ability to tell the story through engaging interviews and voiceover content, b-roll footage, and creative music overlay:

This video highlights our motion graphics work and ability to tell the story through engaging graphics, changing and interconnecting content and narrative, creative music overlay, finished off with a clear call to action:

Check out our Video Portfolio for more work from the Luminate Marketing Video Team.

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