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class="Heading_heading__z1lL6 Heading_headingSize3__DjMOA">Events en trainingen</h2><div class="md:mb-5 xl:col-end-11"></div></div><span class="flex w-full gap-2 md:justify-end"><a class="inline-flex cursor-pointer items-center justify-end gap-2">Bekijk alles<!-- --> <svg role="img" aria-labelledby="title" width="1.5rem" height="1.5rem" class="w-5" viewBox="0 0 26 16" xmlns="http://www.w3.org/2000/svg"><title>Arrow icon</title><desc>Arrow icon used in website</desc><path d="M17.825.575l-1.237 1.238L21.9 7.125H.75v1.75H21.9l-5.312 5.312 1.237 1.237L25.25 8 17.825.575z" fill="currentColor"></path></svg></a></span></div></div></div><div class="container absolute left-[-1000vw] top-[-1000vh] -z-10 mb-3 mt-0 opacity-0 focus-within:static focus-within:z-10 focus-within:opacity-100 md:-mt-5"><h3>Ga verder naar:</h3><ul class="mb-1 w-full"><li><a class="inline-link" href="#skip-d632702a-b89f-416c-8f82-e2b423c85bcd">Carrousel overslaan</a></li><li><a class="inline-link" href="#case-691589028">De evolutie van search in het tijdperk van AI en retail media</a></li><li><a class="inline-link" href="#case-177753204314402">Ben je je als bedrijf bewust dat je iedereen digitaal meeneemt?</a></li><li><a class="inline-link" href="#case-174238719333119">CTRL+SHIFT: van versnipperde taken naar slim georganiseerde marketing </a></li><li><a class="inline-link" href="#case-168555734381538">CTRL+SHIFT: Bedrijfsgroei door AI en business automation</a></li><li><a class="inline-link" href="#case-170736859942932">From reach to influence: waarom media en brand één systeem moeten zijn</a></li><li><a class="inline-link" href="#case-171026984342428">Hoe composable commerce toegankelijk wordt voor iedereen: van complexiteit naar versnelling</a></li><li><a class="inline-link" href="#case-166810191890333">CTRL + SHIFT LIVE - AI for Business: van experiment naar echte business impact</a></li><li><a class="inline-link" href="#case-170673077456367">CX Strategy &amp; CX Management – van klantinzicht naar organisatorische impact</a></li><li><a class="inline-link" href="#case-173551832738927">Coven of Wisdom – Zomereditie &#x27;26 </a></li><li><a class="inline-link" href="#case-170757516779208">CTRL+SHIFT: Van stilstaan naar meeveranderen met je klanten</a></li></ul></div><div class="overflow-hidden"><div class="container relative pb-8"><div role="presentation"><ul class="gap-4 pb-8 md:pb-12 xl:pb-20 Slider_slider__bJjuz" style="cursor:grab"><li id="case-d632702a-b89f-416c-8f82-e2b423c85bcd"><article class="flex size-full flex-col bg-white ContentCarouselItem_slide__mJ61O" aria-labelledby="d632702a-b89f-416c-8f82-e2b423c85bcd-title"><a class="flex size-full h-full flex-col" role="link" tabindex="0" aria-labelledby="title-d632702a-b89f-416c-8f82-e2b423c85bcd" href="/nl/insights/events/de-evolutie-van-search-in-het-tijdperk-van-ai-en-retail-media"><div class="relative aspect-[4/3]"><img alt="A woman&#x27;s face overlaid with digital code, next to &quot;iab.belgium 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role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Zo voegt AI echte business-waarde toe aan je organisatie </p></h3></a></div></li><li id="case-644254297"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/local-search-zo-belangrijk-is-je-regionale-vindbaarheid"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Het Local Search Event in de Benelux" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/1600x1067/d386fc8657/local-search-event-io.jpg/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/1600x1067/d386fc8657/local-search-event-io.jpg/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/1600x1067/d386fc8657/local-search-event-io.jpg/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/1600x1067/d386fc8657/local-search-event-io.jpg/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/1600x1067/d386fc8657/local-search-event-io.jpg/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Local Search: zo belangrijk is je regionale vindbaarheid</p></h3></a></div></li><li id="case-608828272"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/aftermovie-io-table-talks-ghent-herentals"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Table Talks Ghent Herentals" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/1496x1027/e2ced9708b/tt-ghent-herentals.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/1496x1027/e2ced9708b/tt-ghent-herentals.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/1496x1027/e2ced9708b/tt-ghent-herentals.png/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/1496x1027/e2ced9708b/tt-ghent-herentals.png/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/1496x1027/e2ced9708b/tt-ghent-herentals.png/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Aftermovie: iO Table Talks Ghent Herentals</p></h3></a></div></li><li id="case-608591283"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/aftermovie-io-table-talks-utrecht"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Table talks Utrecht" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/1832x1093/029e745dff/tt-utrecht.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/1832x1093/029e745dff/tt-utrecht.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/1832x1093/029e745dff/tt-utrecht.png/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/1832x1093/029e745dff/tt-utrecht.png/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/1832x1093/029e745dff/tt-utrecht.png/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Aftermovie: iO Table Talks Utrecht</p></h3></a></div></li><li id="case-372820819"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/merken-bouwen-yes-you-can"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="building brands" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/1265x705/86a76af7e6/building-brands.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/1265x705/86a76af7e6/building-brands.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/1265x705/86a76af7e6/building-brands.png/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/1265x705/86a76af7e6/building-brands.png/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/1265x705/86a76af7e6/building-brands.png/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Merken bouwen; yes you can!</p></h3></a></div></li><li id="case-372911825"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/wie-bepaalt-of-je-content-waardevol-is"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Wie bepaalt of je content waardevol is" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/964x585/30a36b95cc/wie-bepaalt-of-je-content-waardevol-is.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/964x585/30a36b95cc/wie-bepaalt-of-je-content-waardevol-is.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/964x585/30a36b95cc/wie-bepaalt-of-je-content-waardevol-is.png/m/1440x0/filters:quality(75) 1440w, 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13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Wie bepaalt of je content waardevol is?</p></h3></a></div></li><li id="case-372929907"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/wie-ziet-welke-content-het-algoritme-beslist"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Wie ziet welke content_ Het algoritme beslist" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/868x500/c6d168398c/wie-ziet-welke-content_-het-algoritme-beslist.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/868x500/c6d168398c/wie-ziet-welke-content_-het-algoritme-beslist.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/868x500/c6d168398c/wie-ziet-welke-content_-het-algoritme-beslist.png/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/868x500/c6d168398c/wie-ziet-welke-content_-het-algoritme-beslist.png/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/868x500/c6d168398c/wie-ziet-welke-content_-het-algoritme-beslist.png/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Wie ziet welke content? Het algoritme beslist! </p></h3></a></div></li><li id="case-372953792"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/weg-met-die-content-burn-out"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Banish content burnout" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/731x586/cdcd5ec02e/banish-content-burnout.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/731x586/cdcd5ec02e/banish-content-burnout.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/731x586/cdcd5ec02e/banish-content-burnout.png/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/731x586/cdcd5ec02e/banish-content-burnout.png/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/731x586/cdcd5ec02e/banish-content-burnout.png/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Weg met die content burn-out</p></h3></a></div></li><li id="case-372972694"><div class="max-h-full w-[44rem] max-w-full md:flex md:flex-row-reverse md:items-start"><a class="relative flex w-full flex-col gap-4" href="/nl/insights/video/is-facebook-passe-no-way"><div class="relative aspect-video w-80 lg:w-full"><div class="absolute z-10 size-full bg-gradient-to-tr from-black to-transparent opacity-50"></div><img alt="Is Facebook passé_ No way" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="https://a.storyblok.com/f/119964/1209x678/6d1c3cf7f8/is-facebook-passe_-no-way.png/m/480x0/filters:quality(75) 480w, https://a.storyblok.com/f/119964/1209x678/6d1c3cf7f8/is-facebook-passe_-no-way.png/m/800x0/filters:quality(75) 800w, https://a.storyblok.com/f/119964/1209x678/6d1c3cf7f8/is-facebook-passe_-no-way.png/m/1440x0/filters:quality(75) 1440w, https://a.storyblok.com/f/119964/1209x678/6d1c3cf7f8/is-facebook-passe_-no-way.png/m/1920x0/filters:quality(75) 1920w" src="https://a.storyblok.com/f/119964/1209x678/6d1c3cf7f8/is-facebook-passe_-no-way.png/m/1920x0/filters:quality(75)"/><div class="absolute left-0 top-0 z-20 flex size-full items-center justify-center"><div class="flex size-[80px] items-center justify-center rounded-full bg-white"><svg role="img" aria-labelledby="title" width="18" height="24" color="blue" class="m-auto ml-[34px]" viewBox="0 0 11 15" xmlns="http://www.w3.org/2000/svg"><title>Play icon</title><desc>Play icon used in website</desc><path d="M10.7841 7.18943C10.7842 7.27868 10.7638 7.3664 10.7251 7.44393C10.6864 7.52147 10.6307 7.58614 10.5635 7.63157L0.678053 14.3074C0.60981 14.3535 0.532105 14.3781 0.452826 14.3788C0.373547 14.3795 0.295516 14.3563 0.226655 14.3114C0.157794 14.2665 0.100555 14.2015 0.0607473 14.1232C0.0209397 14.0448 -1.84998e-05 13.9558 1.22529e-08 13.8652V0.513642C-1.84998e-05 0.423036 0.0209397 0.334037 0.0607473 0.255681C0.100555 0.177324 0.157794 0.112399 0.226655 0.0674965C0.295516 0.0225939 0.373547 -0.00068759 0.452826 1.54638e-05C0.532105 0.000718518 0.60981 0.025381 0.678053 0.0714994L10.5635 6.74728C10.6307 6.79272 10.6864 6.85739 10.7251 6.93492C10.7638 7.01245 10.7842 7.10017 10.7841 7.18943Z" fill="currentColor"></path></svg></div></div></div><h3 class="Heading_heading__z1lL6 Heading_headingSize6__cLIRL"><p>Is Facebook passé? No way!</p></h3></a></div></li></ul></div></div></div><div id="skip-2e6e2d0a-2663-482b-9363-25179228d2ad"></div></section><div class="py-4"><div class="container io-grid"><div class="col-span-full mb-12 flex items-center justify-between"><h2 class="Heading_heading__z1lL6 Heading_headingSize3__DjMOA col-span-full"><p>Nieuws van iO</p></h2><a tabindex="0" role="link" class="text-base-sm font-bold" href="https://www.iodigital.com/nl/insights?format=Agency+News"><span>Meer agency nieuws<svg role="img" aria-labelledby="title" width="1.5rem" height="1.5rem" class="ml-2 inline-block w-5" viewBox="0 0 26 16" xmlns="http://www.w3.org/2000/svg"><title>Arrow icon</title><desc>Arrow icon used in website</desc><path d="M17.825.575l-1.237 1.238L21.9 7.125H.75v1.75H21.9l-5.312 5.312 1.237 1.237L25.25 8 17.825.575z" fill="currentColor"></path></svg></span></a></div><div class="col-span-full mb-3 lg:col-span-6 lg:col-start-1 lg:col-end-7 lg:mb-16"><article class="insightItem lg:h-full"><a class="group 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voor iedereen</h3></div></div><div class="min-w-0"><svg role="img" aria-labelledby="title" width="21" class="text-blue InsightItem_arrowCta__t5wTY" viewBox="0 0 26 16" xmlns="http://www.w3.org/2000/svg"><title>Arrow icon</title><desc>Arrow icon used in website</desc><path d="M17.825.575l-1.237 1.238L21.9 7.125H.75v1.75H21.9l-5.312 5.312 1.237 1.237L25.25 8 17.825.575z" fill="currentColor"></path></svg></div></a></article><article class="InsightItem_insightItemCondensed__xgPRh bg-[color:var(--color-neutral-off-white)] insightItem transition-all"><a class="group flex cursor-pointer items-center justify-between gap-3 text-left lg:h-full InsightItem_nonPressItem___84wy" href="/nl/over-ons/pers/io-ontwikkelt-eigen-veilige-versie-van-chatgpt-aio"><div class="InsightItem_imageWrapper___WvYY relative"><div class="ClippedImage_clippedImage__Qfv8i safariSvg ClippedImage_clippedSquare__gZqDR max-h-auto max-w-full lg:max-h-[120px] lg:max-w-[120px]"><div class="overflow-hidden"><img alt="iO GPT" 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Wat ooit een eenvoudige interactie met een zoekmachine was, is nu een complexe, multi-platform reis, steeds meer \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"gedreven door AI\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\" en de opkomst van retail media netwerken.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Door diverse stemmen uit de industrie samen te brengen, streeft dit event ernaar zowel \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"strategische verschuivingen als operationele uitdagingen\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\" bloot te leggen. Deelnemers gaan weg met inzichten over het navigeren en benutten van de volgende generatie zoeken op verschillende platforms. Schrijf je nu voor \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"een nieuw IAB afterwork\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\" evenement. 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Stel je voor dat je door een natuurlijk gesprek je volgende outfit browsed en koopt, of een vlucht omboekt met een AI-agent die daadwerkelijk jouw frustratie begrijpt en ter plekke jouw probleem oplost.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In dit panel verkennen we hoe conversationele AI echte zakelijke interacties hervormt (van e-commerce tot klantenservice) en wat er nodig is om deze ervaringen naadloos, menselijk en echt behulpzaam te laten aanvoelen.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Wat is mogelijk wanneer AI niet alleen reageert, maar ook begrijpt? En wat zijn de risico's en realiteiten van dieper ingaan op deze technologie? Doe mee terwijl we de toekomst van dialoog-gedreven digitale ervaringen uitpakken en hoe merken de weg kunnen wijzen.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In dit panel:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\"Rob Woltman \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#2F2F2F\"}}]},{\"text\":\"(BOL.com)\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#2F2F2F\"}}]},{\"text\":\", Greet Dekocker \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#2F2F2F\"}}]},{\"text\":\"(Becom)\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#2F2F2F\"}}]},{\"text\":\", \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#2F2F2F\"}}]},{\"text\":\"Toon Coppens\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (DPG Media), \",\"type\":\"text\"},{\"text\":\"Simon Gourdin\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (Daikin Belux)\",\"type\":\"text\"},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#8E44AD\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Panel gemodereerd door:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\"Alain Heureux\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#8E44AD\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"18:00 - 18:15:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#27AE60\"}}]},{\"text\":\" Pauze\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"18:15 - 19:00: Panel #2 - De nieuwe regels van SEO\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#E74C3C\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Vergeet alles wat je dacht te weten over SEO. Zoeken gebeurt niet alleen meer op Google; het gebeurt in chat-apps, AI-tools zoals ChatGPT en Perplexity en zelfs binnen retailplatforms. Ontdekking wordt nu gedreven door gesprekken, context en intelligente systemen die zich niet aan de oude regels houden.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In dit panel verkennen we hoe vooruitdenkende merken in de Benelux-regio zich aanpassen aan deze verschuiving, SEO-strategieën herdefiniëren om op te vallen waar het er vandaag echt toe doet. Van optimaliseren voor AI-gedreven zoekresultaten tot het creëren van content die mensen ontmoet waar ze zijn, dit is jouw insider-blik op wat daadwerkelijk werkt.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"In dit panel:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\"Germain Deflandre\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (Elocos),  \",\"type\":\"text\"},{\"text\":\"Alexandra Bor\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (LolaLiza),\u2028\",\"type\":\"text\"},{\"text\":\"Clarissa Filius\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (iO), \",\"type\":\"text\"},{\"text\":\"Michel De Wachter\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" (BNP Paribas)\",\"type\":\"text\"},{\"text\":\".\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#8E44AD\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Panel gemodereerd door:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#333333\"}}]},{\"text\":\"Alain Heureux\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#8E44AD\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"19:00:\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#27AE60\"}}]},{\"text\":\" Netwerken met hapje en 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verdieping – \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Mechelsesteenweg 271,  2018 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Veel organisaties investeren volop in \",\"type\":\"text\"},{\"text\":\"business automation, CRM, AI en data\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", maar merken dat echte \",\"type\":\"text\"},{\"text\":\"commerciële groei lastig voorspelbaar\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" blijft. Processen zijn geoptimaliseerd, maar teams, systemen en inzichten werken nog onvoldoende samen. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Tijdens CTRL+SHIFT LIVE ontdek je hoe je losse automatisering, AI en data verbindt tot één intelligent revenue engine. We laten zien hoe marketing, sales, service en technologie samenkomen in een groeisysteem dat zorgt voor betere sturing, efficiëntere processen en meer voorspelbare omzetgroei. Met keynote spreker \",\"type\":\"text\"},{\"text\":\"Annemarie van Gaal\",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" krijg je daarnaast een praktisch perspectief op ondernemerschap en groei in een markt die continu verandert. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Een event dat je niet mag missen!\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Reserveer je plek via: \",\"type\":\"text\"},{\"text\":\"https://businessautomation.iodigital.com/\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://businessautomation.iodigital.com/\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}},{\"type\":\"bold\"}]}]}]},\"price\":\"\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"CTRL+SHIFT: Bedrijfsgroei door AI en business automation\",\"type\":\"text\"}]}]},\"language\":\"\",\"location\":[],\"component\":\"event_header\",\"anchor_links\":[],\"youtube_embed_url\":\"\"}],\"body_above\":[],\"form\":[],\"introduction_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"richtext\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Van losse optimalisaties naar één groeisysteem \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"De stap van losse optimalisaties naar structurele groei vraagt om meer dan betere tools of extra dashboards. Het vraagt om samenhang in data, processen en keuzes. Tijdens deze middag nemen we je mee in drie essentiële bouwstenen:  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"ordered_list\",\"attrs\":{\"order\":1},\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Commerciële sturing die klopt:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\" Hoe je zorgt dat marketing en sales werken vanuit dezelfde inzichten, en hoe je stuurt op metrics die daadwerkelijk iets zeggen over groei, zoals pipeline velocity en betrouwbare lead scoring. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"AI als versneller, niet als doel:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\" Wat AI concreet kan betekenen in je commerciële proces. Van voorspellende modellen tot slimme automatisering, zonder dat het complex of losstaand wordt en altijd gekoppeld aan concrete businesswaarde. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Technologie die meebeweegt met je organisatie: \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\"Hoe je systemen logisch met elkaar verbindt en keuzes maakt die schaalbaar zijn, zodat technologie je groei ondersteunt in plaats van afremt. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Wat levert dit event jou concreet op? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Na deze middag heb je niet alleen inspiratie, maar ook richting:  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Je begrijpt beter waar in jouw commerciële keten de meeste winst te behalen is  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Je ziet hoe je marketing, sales en service sterker op elkaar laat aansluiten  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Je krijgt praktische voorbeelden van AI-toepassingen die direct waarde opleveren  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Je kunt beter onderbouwde keuzes maken in tooling en architectuur  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Je hebt concrete aanknopingspunten om groei voorspelbaarder te maken \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Meld je aan en ontdek hoe je van losse optimalisaties naar een intelligent revenue engine gaat.\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\"  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Programma \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"11:30 – 12:25 - Inloop \u0026 lunch\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\"},{\"text\":\"12:35 – 12:50 - Opening: Mick Roovers (Strategy Director iO) \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\"},{\"text\":\"12:50 – 13:50 - Keynote:  Annemarie van Gaal (Ondernemer en investeerder) \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\"},{\"text\":\"14:00 – 14:45 - Breakout sessie 1:  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Eén revenue-team, één waarheid. 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In dit webinar leer je bouwen aan een invloedssysteem dat schaalbare impact creëert, geen ruis.\",\"twitter_image\":\"\",\"twitter_title\":\"\",\"og_description\":\"Ontdek waarom media en merk geen losse disciplines mogen zijn. 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Behalve wat er echt toe doet.  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Meer bereik. Meer kanalen. Meer optimalisatie. Maar als je eerlijk bent: hoeveel campagnes hebben écht impact? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"In deze webinar doorbreken we één van de grootste misverstanden in marketing vandaag: dat media en brand twee aparte disciplines zijn. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Want zolang ze dat blijven, schaal je geen impact. 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Geen tools. Geen hype. Geen overload aan cases. Wel een heldere kijk op hoe influence vandaag écht werkt. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":null},\"content\":[{\"text\":\"We gaan in op:\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Waarom bereik geen impact meer verklaart \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Waarom performance metrics vaak een vals gevoel van controle geven \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Waarom de tegenstelling tussen media en brand je groei vertraagt \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Wat een influence system is, en hoe je het opbouwt \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Waarom consistentie belangrijker is dan optimalisatie \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Welke rol AI speelt in het versterken van impact (en waar de limieten liggen) \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":null},\"content\":[{\"text\":\"Voor wie is deze webinar?\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Voor decision makers die voelen dat hun huidige aanpak niet meer klopt: \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Marketing directors \u0026 CMO’s \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Heads of performance, media of brand \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Media manager \u0026 brand managers  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Digital \u0026 growth leads \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":null},\"content\":[{\"text\":\"Het centrale inzicht\",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Reach is zichtbaar. 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via: \",\"type\":\"text\"},{\"type\":\"hard_break\"},{\"text\":\"https://aiforbusiness.iodigital.com\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://aiforbusiness.iodigital.com/?utm_source=iodigital.com\u0026utm_medium=referral\u0026utm_campaign=ai_for_business_2026\u0026utm_content=nl\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#467886\"}},{\"type\":\"bold\"},{\"type\":\"underline\"}]},{\"text\":\"/\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://aiforbusiness.iodigital.com/?utm_source=iodigital.com\u0026utm_medium=referral\u0026utm_campaign=ai_for_business_2026\u0026utm_content=nl\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#467886\"}},{\"type\":\"underline\"}]},{\"text\":\" 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event?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Voor organisaties is de uitdaging zelden “of” AI relevant is. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"De echte vraag is: \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Waarom levert AI nog geen meetbare business impact op?  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Waarom blijven use cases geïsoleerd in 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Tegelijk worstelen veel organisaties om dat totaalbeeld te zien en er effectief op te sturen. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Tijdens dit gratis webinar ontdek je hoe je met CX Strategy en CX Management opnieuw grip krijgt op de kwaliteit van je klantervaringen, ook in complexe organisaties met veel stakeholders, kanalen en bestaande systemen. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},\"price\":\"Gratis\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"CX Strategy \u0026 CX Management – van klantinzicht naar organisatorische impact\",\"type\":\"text\"}]}]},\"language\":\"Engels\",\"location\":[],\"component\":\"event_header\",\"anchor_links\":[],\"youtube_embed_url\":\"\"}],\"body_above\":[],\"form\":[{\"id\":\"hubform\",\"_uid\":\"4abaf225-74ee-4861-b3a9-ee44304aff94\",\"link\":[{\"_uid\":\"e75e7111-c0d2-408e-8d9a-2d0f46a12165\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/nl/\",\"prep\":true},\"text\":\"Verstuur\",\"component\":\"link\"}],\"image\":{\"id\":null,\"alt\":null,\"name\":\"\",\"focus\":null,\"title\":null,\"filename\":\"\",\"copyright\":null,\"fieldtype\":\"asset\"},\"title\":\"Schrijf je in\",\"component\":\"event_form\",\"ended_link\":[],\"full_width\":false,\"ended_title\":\"This webinar has ended\",\"event_ended\":false,\"hubspot_form\":[{\"_uid\":\"10b1fa6d-04fb-4f79-9656-f25f3aeb9c5a\",\"form_id\":\"821f72dc-1e89-4e0d-b11e-0b36e293ddb4\",\"component\":\"hubspot_form\",\"portal_id\":\"513128\"}],\"success_link\":[{\"_uid\":\"558e9fb3-aed2-44f1-a492-ddfff6f7d44e\",\"link\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/nl/\",\"prep\":true},\"text\":\"Terug\",\"component\":\"link\"}],\"ended_message\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"success_title\":\"Bedankt\",\"disable_cookie\":false,\"event_end_form\":[{\"_uid\":\"260fa9ae-d1e5-49e8-99e3-abf7b632fc3c\",\"form_id\":\"cb8aabca-f21e-4909-82bd-ca57fb787f34\",\"component\":\"hubspot_form\",\"portal_id\":\"513128\"}],\"success_message\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Je bent ingeschreven.\",\"type\":\"text\"}]}]},\"youtube_embed_url\":\"\"}],\"introduction_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"richtext\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":null},\"content\":[{\"text\":\"Waarom klantgerichtheid meer vraagt dan goede intenties \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#0F4761\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Veel organisaties willen klantgericht werken. In de praktijk botsen initiatieven vaak op silo's, ontbreekt een gedeeld beeld en werken teams langs elkaar heen. Klanten merken dat. Niet door één slechte ervaring, maar door het geheel van interacties over tijd. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"In dit webinar laat Tim Wouters (Domain Lead CX Strategy \u0026 Service Design bij iO) zien hoe je betere strategische keuzes maakt, klantproblemen scherp krijgt en structureel sterkere klantervaringen neerzet, met meetbaar resultaat voor je organisatie. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Wat je leert \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#0F4761\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"CX Strategy in de praktijk\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\" — Hoe breng je klantbehoeften en pijnpunten in kaart en vertaal je die naar een duidelijke digitale roadmap? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"CX Management als organisatievaardigheid\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\" — Hoe werk je over afdelingen heen samen, meet je de impact van klantbeleving en zorg je voor consistente kwaliteit? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"De business case voor CX\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\" — Wat is het verschil tussen organisaties die vooroplopen en achterblijven op vlak van CX, en wat betekent dat concreet voor jou? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Voorbeelden uit de praktijk\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}},{\"type\":\"bold\"}]},{\"text\":\" — Hoe gaat iO om met complexe omgevingen, van overheidsplatformen tot internationale B2B-organisaties? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Voor wie is dit webinar? \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#0F4761\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Dit webinar is bedoeld voor professionals in complexe organisaties die te maken hebben met versnipperde klantervaringen, interne afstemming of een lage CX-volwassenheid. Bijvoorbeeld: \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"bullet_list\",\"content\":[{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"CX-, UX- en service design managers die meer draagvlak willen creëren \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Digitale transformatieleiders die klantgerichtheid willen verankeren \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Product owners en programmamanagers die meer controle willen over klantervaringen \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},{\"type\":\"list_item\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"CDO's, CMO's en COO's in organisaties met meerdere merken, regio's of kanalen \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]}]}]},\"video_url\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/nl/\",\"prep\":true},\"image\":[],\"richtext_bottom\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"body\":[{\"id\":\"\",\"_uid\":\"eb7c7ce6-b82e-40e4-afb2-c845165fb75b\",\"persons\":[\"a0e8b0aa-0351-4799-b35e-61f30061a123\"],\"variant\":[{\"_uid\":\"f1103a2d-cecc-459c-a2c3-b2251faea241\",\"variant\":\"variant-1\",\"component\":\"component_variant\"}],\"component\":\"authors_block\",\"section_margins\":[]}],\"theme\":[{\"_uid\":\"e4f07872-8534-4a20-822e-1a5d33a0f264\",\"theme\":\"beige\",\"component\":\"page_theme\"}],\"hide_breadcrumbs\":false,\"tags\":[{\"_uid\":\"77323ddf-265b-4562-bbe2-4a32d63105b8\",\"skill\":[\"5b901e92-4fa8-4720-8fb2-f0ba6866d052\"],\"stacks\":[],\"topics\":[\"ce387732-7069-4a78-aab3-ac719e598504\",\"2bca4f86-8b73-4e5e-98dd-31d4742117c9\",\"f36bdea6-c58b-4d08-bc62-92ed1f3feae7\",\"c9e69100-df7e-423e-a3fc-9c67d48b8620\"],\"formats\":[\"032d85d8-6d4e-4b09-be9f-65437d3d26e8\"],\"component\":\"tags\",\"free_tags\":[],\"industries\":[]}],\"algolia_search_boost_container\":[]},\"first_published_at\":\"2026-04-28T10:12:19.463Z\",\"name\":\"CX Strategy \u0026 CX Management – from customer insight to organizational impact\",\"translated_slugs\":[{\"lang\":\"sv\",\"path\":\"insikter/events/cx-strategy-cx-management-fran-kundinsikt-till-verklig-effekt-i-verksamheten\",\"name\":\"CX Strategy \u0026 CX Management – från kundinsikt till verklig effekt i verksamheten\"},{\"lang\":\"fr\",\"path\":\"insights/events/cx-strategy-cx-management-de-l-insight-client-a-l-impact-organisationnel\",\"name\":\"CX Strategy \u0026 CX Management – de l’insight client à l’impact organisationnel\"},{\"lang\":\"nl\",\"path\":\"insights/events/cx-strategy-cx-management-van-klantinzicht-naar-organisatorische-impact\",\"name\":\"CX Strategy \u0026 CX Management – van klantinzicht naar organisatorische impact\"}],\"published_at\":\"2026-05-22T06:41:29.269Z\",\"sort_by_date\":null},{\"uuid\":\"3109cf6a-fa89-4109-ab87-9ff8e6a2c396\",\"id\":173551832738927,\"default_full_slug\":\"insights/events/coven-of-wisdom-summer-26-edition\",\"full_slug\":\"nl/insights/events/coven-of-wisdom-zomereditie-26\",\"slug\":\"coven-of-wisdom-summer-26-edition\",\"lang\":\"nl\",\"tag_list\":[],\"is_startpage\":false,\"content\":{\"component\":\"event_page\",\"_uid\":\"bbd065d6-314c-4c23-8811-15b4568fcb8b\",\"canonical_url\":\"\",\"noindex\":false,\"seo\":{\"_uid\":\"cb96572d-2585-4e46-8103-49fe43961f10\",\"title\":\"Coven of Wisdom - Zomereditie ‘26 | iO\",\"plugin\":\"seo_metatags\",\"og_image\":\"https://a.storyblok.com/f/119964/2400x1350/345b4465e5/meetup-com.png\",\"og_title\":\"Coven of Wisdom - Zomereditie ‘26 | iO\",\"description\":\"Ontdek modern CSS, AI-workflows, en nieuwe ontwikkelaarstools op 4 juni 2026 bij iO Campus Herentals. 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Op 4 juni brengen we technische diepgang en innovatie samen op de iO-campus in Herentals. We duiken in de wereld van moderne CSS-architectuur, de evolutie van AI-code-editors en de toekomst van developer tooling. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]},{\"text\":\"Schrijf je in voor een avond vol deep-dives, lekker eten en netwerken met de techgemeenschap! \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Reserveer nu je plek\",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.meetup.com/coven-of-wisdom-herentals/events/314415984/?eventOrigin=your_events\",\"uuid\":null,\"anchor\":null,\"target\":\"_self\",\"linktype\":\"url\"}},{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#0000FF\"}},{\"type\":\"bold\"},{\"type\":\"underline\"}]}]}]},\"price\":\"Gratis\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Coven of Wisdom – Zomereditie '26 \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#17365D\"}}]}]}]},\"language\":\"\",\"location\":[{\"_uid\":\"e586f2c7-e9fe-4e33-a1cd-c6533396b186\",\"link\":{\"id\":\"e12dda1d-63fe-4478-92e6-e7d54bd42a90\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/nl/about/campuses/campus-Herentals\",\"prep\":true,\"story\":{}},\"text\":\"Campus Herentals\",\"component\":\"link\"}],\"component\":\"event_header\",\"anchor_links\":[],\"section_margins\":[],\"youtube_embed_url\":\"\"}],\"body_above\":[],\"form\":[],\"introduction_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\"}]},\"richtext\":{\"type\":\"doc\",\"content\":[{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Coven of Wisdom presenteert\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"We nodigen je uit op de Coven of Wisdom Zomeredtie '26, een avond speciaal ontworpen voor senior professionals die direct toepasbare inzichten zoeken. Sluit je aan voor deep-dives over moderne CSS-architectuur, AI-ondersteunde ontwikkelworkflows en de toekomst van developer tooling, de brug tussen opkomende technologie en echte bedrijfswaarde. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Verbind met collega's die voor vergelijkbare uitdagingen staan op donderdag 4 juni 2026 op de iO-campus Herentals, waar strategisch denken samenkomt met hands-on expertise. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Over Coven of Wisdom\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}}]},{\"text\":\"  \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Coven of Wisdom is een kennisdelend initiatief georganiseerd door iO, dat senior professionals en technische leiders samenbrengt voor strategische gesprekken over digitale transformatie-uitdagingen. We richten ons op het overbruggen van de kloof tussen opkomende technologie en bedrijfswaarde, met uitvoerbare inzichten van practitioners die deze oplossingen al in echte enterprise-omgevingen hebben geïmplementeerd. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Geen theoretische kaders, maar bewezen strategieën en eerlijke gesprekken over wat werkt, wat niet werkt en hoe je de complexiteit van moderne digitale infrastructuur kunt navigeren. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Wat staat er op het programma?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Drie talks die meteen to the point gaan. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\"Brecht de Ruyte\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}},{\"type\":\"bold\"}]},{\"text\":\" laat je zien hoe je complexe UI-states puur in CSS kunt modelleren. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\"Luca Vandenweghe\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}},{\"type\":\"bold\"}]},{\"text\":\" deelt praktische technieken voor het effectief prompten van Cursor AI. En \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\"Gentian Collaku\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}},{\"type\":\"bold\"}]},{\"text\":\" neemt je mee in het bouwen van MCP-servers en het verpakken ervan als herbruikbare CLI-skills. We gaan diep, beantwoorden je vragen en laten volop ruimte voor de gesprekken die tussendoor ontstaan. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Sprekers\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Brecht de Ruyte \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#4F81BD\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Frontend Developer (iO) \u0026 Google Developer Expert \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Brecht ontwerpt en bouwt geavanceerde gebruikersinterfaces bij iO en wordt erkend als Google Developer Expert voor zijn bijdragen aan de webgemeenschap. Hij weet als geen ander wanneer CSS JavaScript kan vervangen en waarom dat belangrijk is voor onderhoudbaarheid en prestaties. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Talk\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}},{\"type\":\"bold\"}]},{\"text\":\": CSS State Machine \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\"In deze talk onderzoekt Brecht hoe je complexe UI-states puur in CSS kunt modelleren, waardoor de JavaScript-overhead afneemt en componentlogica declaratiever en onderhoudbaarder wordt. Een diepgaande blik op moderne CSS-architectuur die je manier van denken over frontend state management zal veranderen. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Luca Vandenweghe \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#4F81BD\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Frontend Developer @ iO \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Luca werkt aan complexe frontend-applicaties bij iO en heeft hands-on ervaring met het integreren van AI-tooling in echte ontwikkelworkflows. Hij heeft uitgezocht wat écht werkt wanneer je samenwerkt met AI en deelt graag de eerlijke resultaten. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Talk\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}},{\"type\":\"bold\"}]},{\"text\":\": Cursor AI: The Art of Talking to Your IDE \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\"Praktische technieken voor het effectief prompten van Cursor AI: wat werkt, wat niet werkt en hoe je het meeste haalt uit je AI-pair-programmer. Echte voorbeelden rechtstreeks van de werkvloer. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Gentian Collaku \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#4F81BD\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Frontend Developer @ iO \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"type\":\"hard_break\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]},{\"text\":\"Gentian is gespecialiseerd in developer tooling en automatisering bij iO. 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herbruikbare CLI-skills: hoe AI-tool-ecosystemen evolueren en hoe jij daarop kunt bouwen. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}}]}]},{\"type\":\"heading\",\"attrs\":{\"level\":4,\"textAlign\":\"left\"},\"content\":[{\"text\":\"Wat is het programma?\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}}]},{\"text\":\" \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#365F91\"}},{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"18:00\",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#242424\"}},{\"type\":\"bold\"}]},{\"text\":\" – Deuren open \u0026 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Je organisatie wil groeien, maar de lat van je klant komt steeds hoger te liggen en beweegt sneller dan dat jij kunt bijhouden. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"De wereld van je klant verandert continu. Niet omdat klanten ineens veeleisender zijn geworden, maar omdat hun referentiekader elke dag wordt bijgesteld. Door elke sterke ervaring, in elke sector. De klant die moeiteloos iets regelt via een app, verwacht datzelfde gemak overal. De klant die zich begrepen voelt door Netflix of Spotify, verwacht dat ook van jou. 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Het vooraanstaande agency zal Etex helpen om zijn klantervaring verder te verbeteren. Daartoe zullen ze het multi-site platform van Etex omvormen tot een schaalbaar, toekomstbestendig multi-brand ecosysteem. \",\"type\":\"text\"},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Etex is wereldleider in lichtgewicht bouwoplossingen die met zijn 20+ merken wereldwijd de woonkwaliteit duurzaam verbetert. De groep breidt nu zijn strategische alliantie met iO uit om samen een schaalbaar en klantgericht digitaal platform te bouwen en zo zijn digitale transformatie te boosten. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Olivier Guilmain \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", Head of Digital, AI \u0026 customer-facing solutions bij Etex:  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“We hebben voor iO gekozen als onze digitale partner omdat zij de volledige reikwijdte van onze digitale ambities en visie begrijpen. Met hun perfecte mix van strategie, technische expertise en diepgaande marketingkennis zullen zij ons helpen ons digitale ecosysteem te transformeren, onze klantervaring te verbeteren en ervoor te zorgen dat onze bedrijfsdoelstellingen worden behaald.” \",\"type\":\"text\"},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"De digitale transformatieve reis begint met het verbeteren van Etex’ gepersonaliseerde ervaringen, gedreven door data, over alle touchpoints heen, waaronder de corporate website, merksites en de klantenzone. Dit stelt de groep en zijn 20+ merken wereldwijd in staat om hun digitale aanwezigheid efficiënter te beheren en uit te breiden, terwijl het klantvertrouwen wordt versterkt door uitzonderlijke digitale ervaringen. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Maarten De Schepper \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", Commercial Director België bij iO:  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“ \",\"type\":\"text\"},{\"text\":\"We zijn blij dat we onze samenwerking met een iconisch merk als Etex kunnen voortzetten en kijken ernaar uit om hun digitale transformatiereis mee aan te sturen. We zullen geavanceerde technologie combineren, de kracht van AI benutten en solide marketingstrategieën inzetten en zo innovatieve ervaringen met grote impact bouwen. \",\"type\":\"text\"},{\"text\":\"” \",\"type\":\"text\"},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Met behulp van opkomende technologieën en AI als een belangrijke aanjager van innovatie, wil iO ervoor zorgen dat de verschillende merken van Etex zich vlot aanpassen aan toekomstige ontwikkelingen en dat ze hun bedrijfsdoelstellingen bereiken. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Olivier Guilmain \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", Head of Digital, AI \u0026 customer-facing solutions bij Etex: \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“ \",\"type\":\"text\"},{\"text\":\"In iO hebben we een sterke partner gevonden die ons helpt onze digitale ambities te verwezenlijken. Ze dagen ons elke dag opnieuw uit om de klant centraal te stellen en ervoor te zorgen dat ons digitale ecosysteem zowel onze klanten, onze merken als onze bedrijfsactiviteiten naadloos bedient. Samen denken we niet alleen na over de digitale toekomst, we bouwen hem vandaag. \",\"type\":\"text\"},{\"text\":\"” \",\"type\":\"text\"},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over iO \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"​iO is een  \",\"type\":\"text\"},{\"text\":\"blended agency \",\"type\":\"text\"},{\"text\":\". Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘ \",\"type\":\"text\"},{\"text\":\"experience is everything \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.  \",\"type\":\"text\"},{\"text\":\"iodigital.com \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.iodigital.com/nl\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]},{\"type\":\"paragraph\",\"content\":[]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over Etex \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Etex is een wereldwijde producent van bouwmaterialen en pionier in lichtgewicht bouwen. Etex wil mensen over de hele wereld inspireren om leefruimtes te creëren die steeds veiliger, duurzamer, slimmer en mooier zijn. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Opgericht in 1905 en met het hoofdkantoor in Zaventem, België, is Etex een familiebedrijf met wereldwijd meer dan 13.500 medewerkers. Het bedrijf heeft meer dan 160 vestigingen in 45 landen en behaalde in 2024 een omzet van €3,777 miljard en een REBITDA van €695 miljoen. Etex stimuleert een samenwerkingsgerichte en zorgzame bedrijfscultuur, een pioniersgeest en een passie om altijd beter te presteren voor zijn klanten. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Het wereldwijde portfolio van Etex omvat toonaangevende commerciële merken zoals Cedral, Durlock, EQUITONE, Eternit, Euronit, Gyplac, Gypsum, Innova, Kalsi, Pladur, Promat, Remagin, Siniat, Skamol, Superboard, Superglass en URSA.  \",\"type\":\"text\"},{\"text\":\"etexgroup.com \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.etexgroup.com/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]},{\"text\":\"  \",\"type\":\"text\"}]}]}}]},\"first_published_at\":\"2025-03-24T08:30:00.000Z\",\"name\":\"Etex extends strategic partnership with iO to build a customer-focused and future-ready digital ecosystem \",\"translated_slugs\":[{\"lang\":\"sv\",\"path\":\"om/press/etex-extends-strategic-partnership-with-io-to-build-a-customer-focused-and-future-ready-digital-ecosystem\",\"name\":null},{\"lang\":\"fr\",\"path\":\"about/press/etex-extends-strategic-partnership-with-io-to-build-a-customer-focused-and-future-ready-digital-ecosystem\",\"name\":null},{\"lang\":\"nl\",\"path\":\"over-ons/pers/etex-breidt-strategisch-partnerschap-met-io-uit-om-een-klantgericht-en-toekomstbestendig-digitaal-ecosysteem-te-bouwen\",\"name\":\"Etex breidt strategisch partnerschap met iO uit om een klantgericht en toekomstbestendig digitaal ecosysteem te bouwen  \"}],\"published_at\":\"2025-04-25T09:56:13.599Z\",\"sort_by_date\":null},{\"uuid\":\"aa103496-c72d-48bc-945b-9d5c0dc82ad9\",\"id\":631615610,\"default_full_slug\":\"about/press/digital-for-youth-and-io-join-forces-to-bridge-the-digital-divide\",\"full_slug\":\"nl/over-ons/pers/io-en-digital-for-youth-dichten-samen-de-digitale-kloof\",\"slug\":\"digital-for-youth-and-io-join-forces-to-bridge-the-digital-divide\",\"lang\":\"nl\",\"tag_list\":[\"Press\"],\"is_startpage\":false,\"content\":{\"component\":\"press_article\",\"_uid\":\"d0664eab-e2bb-4b89-998e-f2170d2a79d8\",\"seo\":{\"title\":\"Digital For Youth en iO dichten samen de digitale kloof \",\"plugin\":\"seo_metatags\",\"og_image\":\"https://a.storyblok.com/f/119964/1200x798/51f196a1fb/digitalforyouth_io_interview.jpg\",\"og_title\":\"Digital For Youth en iO dichten samen de digitale kloof \",\"description\":\"Samen voor digitale inclusie van alle jongeren\",\"og_description\":\"Samen voor digitale inclusie van alle jongeren\"},\"theme\":[{\"_uid\":\"0c5b2d58-e8bd-4ea4-b55e-7e1c4f70f40e\",\"theme\":\"black\",\"component\":\"page_theme\"}],\"author\":\"b347326c-3837-462f-91bb-ab18bb75b48f\",\"page_header\":[{\"_uid\":\"89d9c249-d4a9-4bcf-be02-262871f13c9f\",\"image\":{\"id\":21065611,\"alt\":\"DigitalForYouth_iO_interview.jpg\",\"name\":\"DigitalForYouth_iO_interview.jpg\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/119964/1200x798/51f196a1fb/digitalforyouth_io_interview.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"intro\":\"Samen voor digitale inclusie van alle jongeren\",\"shape\":\"square\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Digital For Youth en iO dichten samen de digitale kloof \",\"type\":\"text\"}]}]},\"component\":\"article_hero\"}],\"body\":[{\"_uid\":\"170e9307-8503-4c91-8c83-2b869a4c45bd\",\"title\":\"\",\"sidenote\":\"\",\"component\":\"paragraph_right\",\"rich_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Bij iO weten ze één ding zeker: digitale inclusie is belangrijker dan ooit. Daarom slaat het  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"blended agency \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" de handen in elkaar met Digital For Youth, een organisatie die jongeren in armoede helpt aan laptops en digitale vaardigheden. Samen willen ze ervoor zorgen dat niemand achterblijft in deze snel digitaliserende wereld.  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Digital For Youth \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://digitalforyouth.be/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]},{\"text\":\" zet zich in om jongeren toegang te geven tot technologie en de nodige skills. Want zonder laptop, geen huiswerk. En zonder digitale kennis, geen kans op de banen van morgen. Dankzij hun harde werk kunnen al duizenden jongeren volwaardig meedoen in een samenleving waarin digitaal steeds belangrijker wordt.  \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Gratis radiospot en advertentie voor bewustwording  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Om de samenwerking in de schijnwerpers te zetten, ontwikkelde iO een radiospot die binnenkort te horen is in de populaire podcast  \",\"type\":\"text\"},{\"text\":\"De 7 \",\"type\":\"text\"},{\"text\":\". Deze spot roept luisteraars op om een steentje bij te dragen aan een digitale toekomst voor iedereen.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Daarnaast lanceert het agency samen met Digital For Youth op 24 januari – de Internationale Dag van het Onderwijs – een krachtige advertentie in  \",\"type\":\"text\"},{\"text\":\"De Tijd \",\"type\":\"text\"},{\"text\":\". Het doel: zoveel mogelijk mensen bewust maken van  \",\"type\":\"text\"},{\"text\":\"het belang van digitale inclusie \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.iodigital.com/csr\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]},{\"text\":\".  \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Experience voor iedereen  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Bij iO geloven we dat iedereen recht heeft op een eerlijke kans om ervaring op te doen,” \",\"type\":\"text\"},{\"text\":\" aldus  \",\"type\":\"text\"},{\"text\":\"Roel Van Aelst, \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Marketing \u0026 Communication Director bij iO.  \",\"type\":\"text\"},{\"text\":\"“Jongeren zijn onze toekomst, maar zonder digitale toegang wordt die toekomst al snel een stuk minder rooskleurig. Samen met Digital For Youth willen we laten zien dat het anders kan. En moét.” \",\"type\":\"text\"},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Dit is pas het begin  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"iO is trots op deze samenwerking, maar daar stopt het niet. Met dit initiatief zet het bedrijf zijn missie kracht bij: moderne technologie en digitale ervaringen toegankelijk maken voor iedereen. En kansen creëren die het verschil maken. Want een digitale toekomst, die bouw je best samen.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over iO \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"​iO is een  \",\"type\":\"text\"},{\"text\":\"blended agency \",\"type\":\"text\"},{\"text\":\". Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘ \",\"type\":\"text\"},{\"text\":\"experience is everything \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.  \",\"type\":\"text\"},{\"text\":\"iodigital.com \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.iodigital.com/nl\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]},{\"type\":\"paragraph\",\"content\":[]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over Digital For Youth \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Digital For Youth is een Belgische NGO die jongeren ondersteunt in hun digitale ontwikkeling door toegang te bieden tot technologie en educatie. Het doel is om jongeren de vaardigheden en kansen te geven die ze nodig hebben in een digitale wereld.  \",\"type\":\"text\"},{\"text\":\"digitalforyouth.be \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://digitalforyouth.be/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]}]}}]},\"first_published_at\":\"2025-01-23T07:30:00.000Z\",\"name\":\"Digital For Youth and iO join forces to bridge the digital divide  \",\"translated_slugs\":[{\"lang\":\"sv\",\"path\":\"om/press/digital-for-youth-and-io-join-forces-to-bridge-the-digital-divide\",\"name\":null},{\"lang\":\"fr\",\"path\":\"about/press/digital-for-youth-and-io-join-forces-to-bridge-the-digital-divide\",\"name\":null},{\"lang\":\"nl\",\"path\":\"over-ons/pers/io-en-digital-for-youth-dichten-samen-de-digitale-kloof\",\"name\":\"Digital For Youth en iO dichten samen de digitale kloof \"}],\"published_at\":\"2025-02-25T10:18:42.398Z\",\"sort_by_date\":null},{\"uuid\":\"272ba8c7-01d7-4198-a4f6-238dbe981506\",\"id\":566854501,\"default_full_slug\":\"about/press/dirk-van-den-bosch-joins-io-as-country-director-for-the-netherlands\",\"full_slug\":\"nl/over-ons/pers/dirk-van-den-bosch-start-als-country-director-nederland-bij-io\",\"slug\":\"dirk-van-den-bosch-joins-io-as-country-director-for-the-netherlands\",\"lang\":\"nl\",\"tag_list\":[\"Press\"],\"is_startpage\":false,\"content\":{\"component\":\"press_article\",\"_uid\":\"222c6506-032f-4d5c-a4f5-3006d86c13f3\",\"seo\":{\"title\":\"Dirk van den Bosch start als country director Nederland bij iO\",\"plugin\":\"seo_metatags\",\"og_image\":\"https://a.storyblok.com/f/119964/1200x1600/8ef3fdbe75/dirk_vandenbosch_zwart.jpeg\",\"og_title\":\"Dirk van den Bosch start als country director Nederland bij iO\",\"description\":\"iO versterkt marktpositie en versnelt groei met nieuwe topaanstelling in Nederland. \",\"og_description\":\"iO versterkt marktpositie en versnelt groei met nieuwe topaanstelling in Nederland. \"},\"theme\":[{\"_uid\":\"0410f150-7de5-4396-a8bc-1afdbb74e43e\",\"theme\":\"black\",\"component\":\"page_theme\"}],\"author\":\"2d4d7070-d347-49e9-815b-4b78a3ea0f08\",\"page_header\":[{\"_uid\":\"4ac87859-a0fa-4968-9feb-b4b693079e45\",\"image\":{\"id\":17770058,\"alt\":\"Dirk_vandenBosch_zwart.jpeg\",\"name\":\"Dirk_vandenBosch_zwart.jpeg\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/119964/1200x1600/8ef3fdbe75/dirk_vandenbosch_zwart.jpeg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"intro\":\"iO versterkt marktpositie en versnelt groei met nieuwe topaanstelling in Nederland. \",\"shape\":\"square\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Dirk van den Bosch start als country director Nederland bij iO\",\"type\":\"text\"}]}]},\"component\":\"article_hero\"}],\"body\":[{\"_uid\":\"55cc041f-bca7-4ad9-8e4e-691d676a7751\",\"title\":\"\",\"sidenote\":\"\",\"component\":\"paragraph_right\",\"rich_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Blended agency iO kondigt met trots aan dat Dirk van den Bosch is aangesteld als country director Nederland. Deze strategische stap markeert een belangrijk moment in de groeistrategie van iO.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Met een uitgebreide ervaring in de digitale sector, onder andere als managing partner bij Newcraft en CEO bij Publicis One, brengt Dirk van den Bosch een schat aan kennis en expertise mee die cruciaal is voor de versterking van iO in Nederland.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Dirk van den Bosch \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" over zijn nieuwe functie:  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"\\\"Ik ben erg enthousiast om bij iO aan de slag te gaan, waar strategie, data, creativiteit en technologie samenkomen om onze opdrachtgevers te ondersteunen bij hun digitale transformatie met als doel om het beste commerciële resultaat uit hun kanalen te halen.\\\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Pieter Janssens \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", CEO van iO, voegt toe:  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"\\\"De uitgebreide ervaring van Dirk in de digitale industrie is een absolute meerwaarde voor iO. Dirk heeft veel ervaring in het samenbrengen van expertises en diensten en heeft meerdere bureautransformaties tot een succes gebracht. Zijn leiderschap zal ongetwijfeld onze groei in Nederland versnellen.”  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Met meer dan 2.000 experts verspreid over vijf landen is iO een toonaangevende speler die bedrijven helpt bij het realiseren van tastbare resultaten en naadloze klantervaringen. Met Dirk van den Bosch aan het roer in Nederland, zet iO een belangrijke stap in het ondersteunen van merken, organisaties en overheden in hun digitale transformatie.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over iO \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"​iO is een  \",\"type\":\"text\"},{\"text\":\"blended agency \",\"type\":\"text\"},{\"text\":\". Wij brengen talent in marketing, technologie, content, strategie en creatie samen. 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Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.  \",\"type\":\"text\"},{\"text\":\"iodigital.com \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.iodigital.com/nl\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]}]}}]},\"first_published_at\":\"2024-10-09T05:00:00.000Z\",\"name\":\"Dirk van den Bosch joins iO as Country Director for the Netherlands \",\"translated_slugs\":[{\"lang\":\"sv\",\"path\":\"om/press/dirk-van-den-bosch-joins-io-as-country-director-for-the-netherlands\",\"name\":null},{\"lang\":\"fr\",\"path\":\"about/press/dirk-van-den-bosch-joins-io-as-country-director-for-the-netherlands\",\"name\":null},{\"lang\":\"nl\",\"path\":\"over-ons/pers/dirk-van-den-bosch-start-als-country-director-nederland-bij-io\",\"name\":\"Dirk van den Bosch start als country director Nederland bij iO\"}],\"published_at\":\"2024-10-22T04:00:17.770Z\",\"sort_by_date\":null},{\"uuid\":\"c7b0176e-35ef-4430-8c98-929865c8a098\",\"id\":540897572,\"default_full_slug\":\"about/press/golfnl-app-20-makes-golf-accessible-to-everyone\",\"full_slug\":\"nl/over-ons/pers/golfnl-app-20-maakt-golfsport-toegankelijk-voor-iedereen\",\"slug\":\"golfnl-app-20-makes-golf-accessible-to-everyone\",\"lang\":\"nl\",\"tag_list\":[\"Press\"],\"is_startpage\":false,\"content\":{\"component\":\"press_article\",\"_uid\":\"e1b910a7-01f5-443e-9f58-a821fe453ac7\",\"canonical_url\":\"\",\"noindex\":false,\"seo\":{\"title\":\"Golf.nl app 2.0 maakt golfsport toegankelijk voor iedereen\",\"plugin\":\"seo_metatags\",\"og_image\":\"https://a.storyblok.com/f/119964/1200x675/e5ffc1bd19/appmockup_1600x900-2.jpg\",\"og_title\":\"Golf.nl app 2.0 maakt golfsport toegankelijk voor iedereen\",\"description\":\"Sinds 2016 werken de Koninklijke Nederlandse Golf Federatie (NGF) en blended agency iO samen aan een betere en inclusievere digitale golfervaring.\",\"og_description\":\"Sinds 2016 werken de Koninklijke Nederlandse Golf Federatie (NGF) en blended agency iO samen aan een betere en inclusievere digitale golfervaring.\"},\"theme\":[{\"_uid\":\"ccd62f32-6993-40f5-bfb2-4109e8f0e9dc\",\"theme\":\"black\",\"component\":\"page_theme\"}],\"author\":\"ad919700-c950-4dbd-b426-20afa9fb0f43\",\"page_header\":[{\"_uid\":\"ad0355ec-0b04-4f95-b338-f98dd957a84c\",\"image\":{\"id\":17149879,\"alt\":\"AppMockup_1600x900 (2).jpg\",\"name\":\"AppMockup_1600x900 (2).jpg\",\"focus\":null,\"title\":\"\",\"filename\":\"https://a.storyblok.com/f/119964/1200x675/e5ffc1bd19/appmockup_1600x900-2.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\"},\"intro\":\"Sinds 2016 werken de Koninklijke Nederlandse Golf Federatie (NGF) en blended agency iO samen aan een betere en inclusievere digitale golfervaring.\",\"shape\":\"square\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"Golf.nl app 2.0 maakt golfsport toegankelijk voor iedereen\",\"type\":\"text\"}]}]},\"component\":\"article_hero\"}],\"body\":[{\"_uid\":\"2a4dc02f-a6e0-475d-8950-2fda2a5c56a4\",\"title\":\"\",\"sidenote\":\"\",\"component\":\"paragraph_right\",\"rich_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"De golfsport is voor iedereen, zo klinkt het vastberaden bij de Koninklijke Nederlandse Golf Federatie (NGF) en blended agency iO. Sinds 2016 werken ze samen aan een betere en inclusievere digitale golfervaring voor elke speler – ongeacht leeftijd, gender of spelniveau. Versie 2.0 van de Golf.nl app, die meer dan 130.000 maandelijkse gebruikers telt, is een grote stap in deze missie. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"   \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"De uitdagingen: vergrijzing en scheve genderbalans  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Hoe verlaag je de drempel om te beginnen met golf, voor een bredere en jongere doelgroep? En hoe zorg je ervoor dat het spel nog leuker wordt? De NGF en iO tackelen deze uitdagingen met innovatieve uitbreidingen van de Golf.nl app. De nieuwe features zijn onderdeel van een meerjarenplan dat er kwam na grondig onderzoek onder 5.000 appgebruikers.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Danielle Wallet \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\", Algemeen Directeur Bedrijfsvoering van NGF:  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"\\\"Voor een gezonde golfsport is een evenwichtige golfpopulatie een belangrijke focus. Daarom werken we er dagelijks aan om meer vrouwen en jongere mensen aan te trekken voor de golfsport. Toegankelijkheid staat centraal, digitalisering is daarbij essentieel. Met de app Golf.nl bedienen we elke golfer met relevante diensten en het vergroten van het spelplezier. Nu de app ook beschikbaar is voor beginnende spelers die nog geen lid zijn van een club, zetten we weer een volgende stap bij het toegankelijker maken van de golfsport.\\\" \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Van wens naar werkelijkheid: toegang voor iedereen  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Eenvoudig een starttijd boeken, het spel van je golfvrienden volgen, hun foto’s bekijken en zelf foto’s delen van je gespeelde rondes? Het is allemaal mogelijk met de nieuwe versie van de Golf.nl app. Maar de grootste verandering is dat de app nu ook beschikbaar is voor wie nog geen lid is van een golfclub. In de app vinden beginners informatie, inspiratie en begeleiding om de sport op hun eigen tempo te ontdekken, helemaal in lijn met de grootste bewustwordingscampagne van de NGF ooit: ‘ \",\"type\":\"text\"},{\"text\":\"Welcome to the Club \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://golfstart.golf.nl/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]},{\"text\":\"’.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Max Doomernik,  \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"Product Owner bij iO:  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Met de nieuwste ontwikkelingen in de Golf.nl app hebben we een belangrijk digitaal touchpoint toegevoegd aan de customer journey van beginnend golfers. Zo verlagen we de drempel om de sport te beoefenen en maken we golf toegankelijker voor iedereen. Een fantastische mijlpaal die helemaal in lijn ligt met de strategische focus van de NGF.” \",\"type\":\"text\"},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Een veelbelovende toekomst voor de golfsport  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"De vernieuwde app \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.golf.nl/app\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]},{\"text\":\" is recent gelanceerd en de eerste resultaten zijn veelbelovend. Zo gebruiken nu al meer dan 2.500 gebruikers die nog geen lid zijn van een club de app – een belangrijke stap naar een grotere acceptatie van golf in Nederland. De NGF en iO blijven de Golf.nl app met dat doel verbeteren, zodat golf voor iedereen toegankelijk wordt.   \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Over iO \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"​iO is een  \",\"type\":\"text\"},{\"text\":\"blended agency \",\"type\":\"text\"},{\"text\":\". Wij brengen talent in marketing, technologie, content, strategie en creatie samen. Met ‘ \",\"type\":\"text\"},{\"text\":\"experience is everything \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"’ als overtuiging helpen we onze klanten hun doelgroep een rijke en relevante merkbeleving te bieden. Zo konden we sterke merken als Audi, Brussels Airport, Efteling, Eneco, Fiberklaar en Worldline al helpen groeien. \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"iO werd opgericht in 2005 en opereert lokaal en internationaal in opdracht van bedrijven, organisaties en overheden vanuit onze verschillende campussen in België, Nederland, Zweden, Denemarken en Bulgarije.  \",\"type\":\"text\"},{\"text\":\"iodigital.com \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.iodigital.com/nl\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"\\nOver NGF \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"De Koninklijke Nederlandse Golf Federatie (NGF) is sinds 1913 de stem van amateurgolfers in Nederland. Ze zetten zich in om de sport voor zowel beginnende als gevorderde spelers nog aantrekkelijker te maken. Meer spelbeleving en alles wat je nodig hebt om beter te worden zijn het credo.  \",\"type\":\"text\"},{\"text\":\"ngf.nl \",\"type\":\"text\",\"marks\":[{\"type\":\"link\",\"attrs\":{\"href\":\"https://www.ngf.nl/\",\"uuid\":null,\"anchor\":null,\"target\":\"_blank\",\"linktype\":\"url\"}}]}]}]},\"section_margins\":[{\"_uid\":\"3f21a12e-86f6-4f75-88f8-9a7518b221c6\",\"component\":\"flexible_margins\",\"margin_top\":\"none\",\"margin_bottom\":\"md\"}]}],\"hide_breadcrumbs\":false,\"publish_to_insights\":true,\"tags\":[{\"_uid\":\"7efc0930-399a-43d8-879e-f3d66ec0a037\",\"skill\":[\"882b5185-81a5-41b2-ba16-6c328dc0743c\"],\"stacks\":[],\"topics\":[\"c96217f7-cb35-4ecd-8f5b-ae1c8448f975\"],\"formats\":[\"75f50000-c894-4235-8156-c32bd2aa44b6\"],\"component\":\"tags\",\"free_tags\":[],\"industries\":[\"cc7575fb-0c91-402c-b2ba-aa15d4f799cd\"]}],\"campus\":\"\",\"algolia_search_boost_container\":[]},\"first_published_at\":\"2024-07-23T06:49:00.000Z\",\"name\":\"Golf.nl app 2.0 makes golf accessible to everyone\",\"translated_slugs\":[{\"lang\":\"sv\",\"path\":\"om/press/golfnl-app-20-makes-golf-accessible-to-everyone\",\"name\":null},{\"lang\":\"fr\",\"path\":\"about/press/golfnl-app-20-makes-golf-accessible-to-everyone\",\"name\":null},{\"lang\":\"nl\",\"path\":\"over-ons/pers/golfnl-app-20-maakt-golfsport-toegankelijk-voor-iedereen\",\"name\":\"Golf.nl app 2.0 maakt golfsport toegankelijk voor iedereen\"}],\"published_at\":\"2024-09-16T12:23:56.190Z\",\"sort_by_date\":null},{\"uuid\":\"c97626ed-f898-42f1-8a88-2f00c7e4f0e1\",\"id\":362991027,\"default_full_slug\":\"about/press/io-develops-a-secure-version-of-chatgpt-aio\",\"full_slug\":\"nl/over-ons/pers/io-ontwikkelt-eigen-veilige-versie-van-chatgpt-aio\",\"slug\":\"io-develops-a-secure-version-of-chatgpt-aio\",\"lang\":\"nl\",\"tag_list\":[\"Press\"],\"is_startpage\":false,\"content\":{\"component\":\"press_article\",\"_uid\":\"5a18e203-37c7-46a4-bd6b-38e00adac01a\",\"canonical_url\":\"\",\"noindex\":false,\"seo\":{\"title\":\"iO ontwikkelt eigen veilige versie van ChatGPT: AiO \",\"plugin\":\"seo_metatags\",\"og_image\":\"https://a.storyblok.com/f/119964/1200x802/d9ac2bec77/io-develops-a-secure-version-of-chatgpt-aio\",\"og_title\":\"iO ontwikkelt eigen veilige versie van ChatGPT: AiO \",\"description\":\"De bedrijfseigen chatbot moet experts van iO helpen AI-tools toe te passen in klantprojecten. \",\"og_description\":\"De bedrijfseigen chatbot moet medewerkers van iO helpen AI-tools toe te passen in klantprojecten. \"},\"theme\":[{\"_uid\":\"d23afa5b-ce5a-45f4-a9bc-7e7537c4e130\",\"theme\":\"black\",\"component\":\"page_theme\"}],\"author\":\"d027fec1-08ec-42ea-905c-63aa1427c251\",\"page_header\":[{\"_uid\":\"7226ac40-c43a-4a3f-b00f-110a5266efb8\",\"image\":{\"id\":10908265,\"alt\":\"iO GPT\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a.storyblok.com/f/119964/2152x1278/1676e15f6a/iogpt_neutral-hero.png\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{},\"is_external_url\":false},\"intro\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"De bedrijfseigen chatbot moet experts van iO helpen AI-tools toe te passen in klantprojecten. \",\"type\":\"text\"}]}]},\"shape\":\"square\",\"title\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"iO ontwikkelt eigen veilige versie van ChatGPT: AiO \",\"type\":\"text\"}]}]},\"component\":\"article_hero\"}],\"body\":[{\"id\":\"\",\"_uid\":\"b38f4c26-8a5b-476f-a39f-62cdae56bd71\",\"link\":[],\"title\":\"\",\"sidenote\":\"\",\"component\":\"paragraph_right\",\"rich_text\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"content\":[{\"text\":\"In de voorbije maanden volgden de ontwikkelingen op vlak van (generatieve) AI elkaar sneller op dan ooit. Ook in de creatieve sector speelt AI elke week een grotere rol. iO stimuleert collega's daarom om AI-experimenten uit te voeren met de eigen, nieuw gelanceerde ChatGPT-variant: AiO. \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\"  \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"Meer veiligheid en vertrouwen dankzij AI  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Als blended agency combineert iO expertise in marketing, technologie, strategie, data, en content — en daar maakt AI een onmisbaar deel van uit, onder andere in de vorm van AiO. Die tool is gebaseerd op populaire GPT-modellen, maar wordt in een compliant omgeving gehost in Europa — en dus niet via de Amerikaanse servers van OpenAI.   \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Hoe handig ook, als organisatie vertrouw je een externe tool liever geen informatie toe dat onder het intellectueel eigendom valt. Grote bedrijven zijn weigerachtig om GPT te gebruiken omdat ze noch het model, noch de output kunnen vertrouwen. Daar willen we binnen iO verandering in brengen met AiO,” \",\"type\":\"text\",\"marks\":[{\"type\":\"italic\"}]},{\"text\":\"vertelt  \",\"type\":\"text\"},{\"text\":\"Bram Cappaert, \",\"type\":\"text\",\"marks\":[{\"type\":\"bold\"}]},{\"text\":\" Center of Excellence Lead Strategy bij iO.  \",\"type\":\"text\"}]},{\"type\":\"heading\",\"attrs\":{\"level\":4},\"content\":[{\"text\":\"AI-gedreven teams bij iO  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"AiO geeft experts van iO de kans naar hartenlust met AI te experimenteren in een veilige en gecontroleerde omgeving. Toch is het gebruik van AI bij iO geen nieuw verhaal. Het agency beschikt al langer over enthousiaste AI-pioniers, test ijverig de mogelijkheden en limieten van (generatieve) AI, en past AI ook toe in klantprojecten.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"Door de tool in eigen beheer te houden, kunnen in de toekomst nieuwe functionaliteiten worden toegevoegd. Zo heeft iedereen binnen iO automatisch toegang via bestaande autorisatie, is er een gedeelde  \",\"type\":\"text\"},{\"text\":\"prompt library \",\"type\":\"text\"},{\"text\":\" waar alle collega’s aan samenwerken, en kan eigen data worden toegevoegd uit andere iO-tools, zoals CRM en projectmanagementsoftware.  \",\"type\":\"text\"}]},{\"type\":\"paragraph\",\"content\":[{\"text\":\"“Wanneer je met informatie van klanten aan de slag gaat, wil je niet dat die informatie terecht komt op plekken die je niet kent. 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Niet door direct nieuwe technologie te introduceren, maar door eerst structuur, overzicht en governance op orde te brengen. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]}]},\"anchor_link\":[],\"website_url\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/nl/\",\"prep\":true},\"linkedin_url\":{\"id\":\"\",\"url\":\"\",\"linktype\":\"story\",\"fieldtype\":\"multilink\",\"cached_url\":\"/nl/\",\"prep\":true},\"info_checkbox\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null}}]}}],\"image\":[],\"tags\":[{\"_uid\":\"72ad59d9-1c2e-4405-936f-9b45973911fd\",\"skill\":[\"5b901e92-4fa8-4720-8fb2-f0ba6866d052\",\"f263d4e5-9276-443b-b479-24f626edcbc1\",\"28ffc8ff-97fe-49d8-8d8a-085f83f50607\"],\"stacks\":[],\"topics\":[\"f36bdea6-c58b-4d08-bc62-92ed1f3feae7\",\"5afa2e9d-8b90-416b-860e-e360a645cb7f\",\"701a2a2a-a79d-4d71-9a62-699e677a05ea\",\"da41a953-244c-48ec-9216-325df0ed7233\",\"23227918-349c-430c-8f38-56f18ce2c179\"],\"formats\":[\"a9f5a722-f654-4b85-9096-2b663c570aa1\"],\"component\":\"tags\",\"free_tags\":[],\"industries\":[\"7bb9745b-c355-4786-b88b-a682dea78b6e\"]}]},\"name\":\"Gaining control of patient communication in healthcare \",\"translated_slugs\":[{\"lang\":\"sv\",\"path\":\"insikter/whitepapers/gaining-control-of-patient-communication-in-healthcare\",\"name\":null},{\"lang\":\"fr\",\"path\":\"insights/whitepapers/maitriser-la-communication-avec-le-patient-dans-le-secteur-des-soins\",\"name\":\"Maîtriser la communication avec le patient dans le secteur des soins \"},{\"lang\":\"nl\",\"path\":\"insights/whitepapers/grip-op-patientcommunicatie-in-de-zorg\",\"name\":\"Grip op patiëntcommunicatie in de zorg\"}],\"published_at\":\"2026-06-10T13:13:30.124Z\"},{\"uuid\":\"8b4acc7e-e303-4bbb-961d-0915e83a7ede\",\"id\":185275831311330,\"default_full_slug\":\"insights/blogs/why-system-integration-is-crucial-for-suppliers-in-healthcare\",\"full_slug\":\"nl/insights/blogs/waarom-systeemintegratie-cruciaal-is-voor-toeleveranciers-in-de-zorg\",\"slug\":\"why-system-integration-is-crucial-for-suppliers-in-healthcare\",\"lang\":\"nl\",\"content\":{\"component\":\"insights_article\",\"_uid\":\"317e7cad-c40d-4dfb-a9af-7153f9c2e064\",\"page_header\":[{\"id\":\"\",\"_uid\":\"588b05e3-3aab-487e-ad88-27250d04a2d8\",\"image\":{\"id\":185276186062748,\"alt\":\"Blurred image of people walking in a cityscape, creating a dynamic abstract effect with motion and indistinct figures.\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a.storyblok.com/f/119964/1920x1080/a7e461350a/1_headerfoto_1.png\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"Blurred image of people walking in a cityscape, creating a dynamic abstract effect with motion and indistinct figures.\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_external_url\":false},\"intro\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"De zorg digitaliseert in hoog tempo, maar eenvoudiger wordt het er niet op. Integendeel: de complexiteit neemt juist toe. Vergrijzing, personeelstekorten en stijgende verwachtingen van patiënten maken het speelveld complexer dan ooit. Nieuwe tools, platformen en devices schieten als paddenstoelen uit de grond. Op papier lijkt dit vooruitgang, maar in de praktijk blijkt het vaker een bron van extra complexiteit en frictie. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Voor toeleveranciers is dit een mooie strategische kans. 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Je organisatie wil groeien, maar de lat van je klant komt steeds hoger te liggen en beweegt sneller dan dat jij kunt bijhouden. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"De wereld van je klant verandert continu. Niet omdat klanten ineens veeleisender zijn geworden, maar omdat hun referentiekader elke dag wordt bijgesteld. Door elke sterke ervaring, in elke sector. De klant die moeiteloos iets regelt via een app, verwacht datzelfde gemak overal. De klant die zich begrepen voelt door Netflix of Spotify, verwacht dat ook van jou. 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Maar zelden bedoelt men daarmee hetzelfde. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Vraag je wat business automation betekent in een typische B2B-organisatie, dan krijg je drie soorten antwoorden. De marketingmanager denkt aan automatische welkomstmails. De IT-director aan systeemintegraties en API’s. De CCO aan AI die verkoopbeslissingen ondersteunt. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Alle drie hebben ze deels gelijk. En tegelijk missen ze allemaal de essentie. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Business automation gaat niet over het automatiseren van taken. 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She has a neutral expression against a soft blue background.\",\"name\":\"\",\"focus\":\"\",\"title\":\"\",\"source\":\"\",\"filename\":\"https://a.storyblok.com/f/119964/1578x870/92f58291b7/header.jpg\",\"copyright\":\"\",\"fieldtype\":\"asset\",\"meta_data\":{\"alt\":\"A woman with a blurred, dynamic effect surrounding her face, creating a sense of motion. She has a neutral expression against a soft blue background.\",\"title\":\"\",\"source\":\"\",\"copyright\":\"\"},\"is_external_url\":false},\"intro\":{\"type\":\"doc\",\"content\":[{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":null},\"content\":[{\"text\":\"Meer dan de helft van alle CRM-implementaties haalt de beloofde ROI niet. Dat is geen mening, maar een cijfer dat consequent terugkomt in onderzoek van Gartner, Forrester en implementatiepartners wereldwijd. De oorzaak ligt daarbij zelden bij de tool zelf. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Na honderden HubSpot-implementaties in B2B-omgevingen, van manufacturing tot finance, constructie, utilities en zakelijke dienstverlening, zien we telkens dezelfde vijf patronen terugkomen. Ze zijn voorspelbaar en dus perfect vermijdbaar. \",\"type\":\"text\",\"marks\":[{\"type\":\"textStyle\",\"attrs\":{\"color\":\"#000000\"}}]}]},{\"type\":\"paragraph\",\"attrs\":{\"textAlign\":\"left\"},\"content\":[{\"text\":\"Het gaat hier niet om technische fouten. Het zijn organisatorische keuzes die bepalen of een implementatie rendeert of vastloopt. 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