Lynne d Johnson

High Tech Toss-Up: Media Convergence And Why Three Screens Are Better Than One

With Internet and Mobile usage on the rise viewers have much more sophisticated ways of obtaining their favorite video content and the most successful networks have found ways to embrace multi-platform campaigns that make the most of digital media. Learn how online, mobile and interactive gaming can hold positive lessons for your business and add value to your brand.

· Is Digital Media TV's "final frontier?"
· How are mobile phone applications adding value to on-air content?
· What kinds of mobile devices are being used by your viewership?
· What is the added value to exclusive webisodic material?
· What programs are casual and hardcore gamers watching and why should you care?

High Tech Toss-Up: Media Convergence And Why Three Screens Are Better Than One
Fordham University-Lincoln Center
113 West 60th Street
McMahon Hall, Room 109
New York, NY
June 23, 2009: NAMIC New York
6:30pm - 8:30pm

Lynne d Johnson - Senior Editor / Community Director, FastCompany.com (moderator)
Lisa Choi Owens - SVP, Online Partnerships and Distribution, Scripps Networks
Salil Dalvi - SVP, Mobile Platform Development, NBC Universal Digital Distribution
Troy Bigby - Regional Technical Manager, Research In Motion
Michael Thieling - Account Manager, Microsoft Advertising: Massive Inc

Where to Find Me

I know there's probably not a lot of people following this RSS feed anymore, but just in case you are, here's a few places on the Web where you can find me. (And for the record, I definitely plan to come back here sometime this summer.)

On Twitter: @lynneluvah
My Fast Company blog: Digital Media Diva
My speaking engagements calendar: Lynne d Johnson || Speaking
My Style blog: Change Clothes

Women Change the World with Technology

Women Who Tech Host 2nd Annual International TeleSummit on May 12, 2009

WASHINGTON, DC – Defying the stereotype that the tech world belongs to pocket-protector toting guys hooked on sci-fi and video games; hundreds of women are gearing up for the second annual “Women Who Tech” international telesummit on May 12 at http://www.womenwhotech.com. These are no ordinary women either. The participants are the cadre of women from around the globe who leverage their technology savvy to inspire change and transform the world.

Women Who Tech’s thought provoking panels (held by phone and web) offer the latest resources and tools for:

• Launching Your Own Startup
• Women and Open Source
• Breaking Through the Digital Ceiling
• Tech Marketing in a Recession
• Social Networks and Diversity Barriers
• ROI of Social Networking

Panelists include a “who’s who” of women on the forefront of social change and technological progress, among them: Joan Blades of MoveOn and Moms Rising, Allison Fine of Personal Democracy Forum, Shireen Mitchell of Digital Sistas, Lynne D Johnson of Fast Company, Amy Muller of Get Satisfaction, Charlene Li, Holly Ross of NTEN, Rashmi Sinha of SlideShare, Lisa Stone of BlogHer and more.

“Women have been at the forefront of developing technology before the days of floppy discs, CRT monitors and corded mice,” said Allyson Kapin, the organizer of Women Who Tech. “The Women Who Tech telesummit is for those of us who see computers as instruments of social change, not just hardware and software. It's for women who are committed to applying technology in ways that engage people and advance our common values.”

New for 2009: Women Who Tech is organizing fun after-parties after the TeleSummit on May 12 in Washington, DC, NYC, San Francisco, and London.

The Women Who Tech TeleSummit is made possible through the generous support of Rad Campaign, FreePress, Democracy In Action, Convio, Care2, Massey Media, NTEN and Network Solutions.

Conference on World Affairs -- Race: Brown is the New Black

[This Video Has Been Removed At The Copyright Holder's Request]

Conference on World Affairs
5515 Race: Brown Is the New Black

1:00-2:20 on Friday April 10, 2009
Macky Auditorium
Panelists:
o Sharon Y. Eubanks
o Maria Hinojosa
o Lynne d Johnson
o Isaiah (Ike) Wilson, III

o Moderator: Alphonse Keasley

Upcoming Speaking Engagements 2009

June 2-3, 2009
"Brandworks University" Speaker
Brandworks University | Monona Terrace, Madison, WI

June 1, 2009
"Urban/Multicultural Mashup" Chair
YPulse Youth Marketing Mashup | San Francisco, CA

April 6-10, 2009
"Brave New World of Journalism, If the Newspaper Dies, Who Will Print the Obituary, Party of Poets, Living Your Values in the Real World, Help! My Mom Friended Me on Facebook!, Youth Vote 2008: Now What?, Poetry: Can't Eat It, Can't Spend It, Race: Brown Is the New Black" Particiaplant
61st Annual Conference on World Affairs | University of Colorado at Boulder

SXSWi 2009: From the Front Lines

I didn't actually speak on any official SXSW panels this year, but I got an opportunity to do some speaking at the Blacks In Tech event as well as a few other places. Here's the rundown:

PepsiCo Digital Speak Easy
Fast Company’s Lynne D. Johnson discusses SXSW with BlogTalkRadio’s John C. Havens

Talk Social News

Lynne d Johnson at blacks in tech meetup on sxsw and the future of fastcompany

Lynne d Johnson at blacks in tech meetup on sxsw and the future of fastcompany from Wayne Sutton on Vimeo.

The 2009 Weblog Awards on Time.com

and...

Lynne D Johnson from FastCompany on What Comes Next (on ChrisBrogan.com)

Ogilvy Hosts First Blacks In Tech MeetUp @ SXSW

Ogilvy Hosts First Blacks In Tech MeetUp @ SXSW: Discussion to Look at Social Media's Role In Building Communities and Brands

NEW YORK, NY, March 5, 2009 -- Ogilvy North America will host and moderate the “Blacks In Tech (BIT) Meetup” on March 13th at the acclaimed South by Southwest Interactive (SXSWi) festival created to engage the black technology community in the festival itself and to share ideas on the growing role of social media in the marketing mix.

The session will be moderated by Jeffrey Bowman, a Partner within the Marketing Strategy practice at Ogilvy North America, and will feature such well known social media evangelizers as Baratunde Thurston, Denise Jacobs, Nichelle Stephens and Lynne d Johnson.

“Partnering with SXSWi to create the festival’s first diversity driven event builds awareness of the tremendous talent and thought leadership in the technology space strategist,” explained Jeffrey Bowman of Ogilvy. “The attendees and the event expand on both the festival and the agency’s efforts to foster greater diversity and inclusion within the industry.”

SXSW is seeking to promote diversity and inclusion as a cornerstone of the Festival and has created a series of panels that feature diverse thought leaders within the festival. The“Blacks in Technology Meet-Up” hosted by Ogilvy is from 6- 9 pm at the Carver Museum. The event is open to all new media professionals and those hoping to break into the industry. Details are available at www.sxsw.com/node/1082.

Speaker Backgrounds:

Jeffrey Bowman works within Ogilvy’s Consulting group where his combination of experiences with marketing strategy, technology and brand management provides clients with successful data-driven and fully integrated communication plans and programs.

Baratunde Thurston, is the MC for the 12 Annual Web Awards Ceremony at SXSWi. He is an editor for The Onion and a well-known comic and political pundit who has successfully merged his interests in technology, politics and comedy. He blogs at Jack & Jill Politics, The Huffington Post and his own site www.baratunde.com.

Denise Jacobs (www.denisejacobs.com), a web solutions consultant and social media enthusiast, is also hosting her own panel at the festival “Can the Afrosphere Survive the Age of Obama?

Nichelle Stephens (http://nichellestephens.com) is a blogger, social media strategist, pr consultant and accounting profession who will also participate in the “Finance 2.0: Money Management to Save this Generation panel at SXSW.

Lynne d Johnson is currently the Director, Social Media for Fastcompany.com where she oversees both content and community functionality, and writes the Digital Media Diva blog. Also a consultant, Lynne works with Web and media properties on content, brand, and social media development and strategy. She's also a sought after speaker, and has presented keynotes and moderated panels around the world about the future of media, web 2.0, women in tech, African-Americans in tech, hip-hop, and the intersection of music and technology.

About SXSW

South by Southwest (SXSW, Inc.) is a private company based in Austin, Texas, with a year-round staff of professionals dedicated to building and delivering conference and festival events for entertainment and related media industry professionals. Since 1987, SXSW has produced the internationally recognized Music and Media Conference & Festival. In 1994 as the entertainment business adjusted to issues of future growth and development, SXSW added conferences and festivals for the film industry (SXSW Film) as well as for the blossoming interactive media (SXSW Interactive Festival). Now three industry events converge in Austin during a Texas-sized week, mirroring the ever increasing convergence of entertainment/media outlets. In addition to the SXSWeek events, SXSW is also involved in North by Northeast (NXNE), held in Toronto, Canada in late Spring, in association with NOW, an alternative newsweekly in Toronto.

ABOUT OGILVY NORTH AMERICA

Ogilvy North America (www.ogilvy.com), is the largest unit of The Ogilvy Group agency network, a subsidiary of WPP Group plc (NASDAQ: WPPGY). It has offices in New York, Chicago, Los Angeles, San Francisco, Detroit, Durham, Minneapolis, Denver, and throughout Canada. Ogilvy North America brings together all the capabilities of the Ogilvy network to provide integrated marketing solutions to the agency’s clients. It encompasses Ogilvy & Mather Advertising, OgilvyEntertainment, OgilvyOne, OgilvyInteractive, Neo@Ogilvy, Ogilvy Healthworld, Ogilvy Public Relations and OgilvyAction.

Update: Until Further Notice

Until further notice, most of my real blogging will happen on my Fast Company blog. Here are two of my latest posts:

Sneaker Con 2009: Deep Inside Kicks Culture

Should Art Be Outlawed if It's Remixed, Mashed-Up, or Sampled?

Android Meetup With Jamie Wells, Omnicom Media and Bradley Horowitz, VP Products, Google [video]

My style blog: Change Clothes will still exist, but it will be very sporadic. The FC blog should be updated at least once per week, if not more frequently.

In other news, if you're interested in where I'm speaking, there's always my speaking page. Again, it doesn't have its own RSS feed, so I'll check back through here to make announcements when possible.

But, it's not the death of this blog completely, it's just that I'm having to re-focus a lot of things in my life. There will be a new design over here--still--soon. But I wouldn't count on my blogging here regularly any time soon.

More updates:

I'll be covering SXSWi March 13-17 (and speaking at the Blacks in Tech Meetup there);
I'm a judge in the Web Visions 2009 Awards;
I'll be participating in the 61st Conference on World Affairs in April;
I'm chairing the Ypulse Urban/Multicultural Mashup in June;
And, I'm a speaker at Brandworks University in Wisconsin in June.

My Style Blog

Though I'm spending a lot of time on Twitter, FaceBook, FriendFeed, and my Fast Company Blog, I've also been spending a lot of time updating this new style blog on Tumblr. Check out: Change Clothes: Lynne d Johnson's style log [ gadgets, gear, music, reads, eats, art ] .

Promise: Sometime in Q1 I'll be working on a way to bring together this blog (Music, Media, My Life,), Change Clothes, and BlackThoughtware, all under one umbrella.

Outtakes From Mediabistro Social Media Panel

(VIDEO)

(Photo Gallery)

- More from FishbowlNY

Until then...

Just checking in to make sure you know where to find me while we're still working on the relaunch of this site.

My FastCompany.com Blog: Digital Media Diva
My Personal Style Blog: Change Clothes

And I'm still working with the folks at BlackWeb2.0 so be sure to check them out when you can. They cover technology and the Web from an urban perspective.

I might be contributing to a few other blogs from time-to-time, so I'll keep you posted.

Tactical Transparency Giveaway

I'm giving away free copies of tactical transparency. The first people to speak up, will be the ones who receive the book. Leave your request in the comments or send me a message through my contact form.

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Authors: Shel Holtz and John C. Havens, Foreward by: Lynne d Johnson

(Claim your copy before the folks on Twitter get them all.)

Still On Hiatus, Speaking and Writing Updates

If you're still following me, I just wanted to let you know that I'm still on hiatus over here on my personal blog. Still trying to figure out how and when to come back to officially blogging. It probably won't be until some time after the New Year though.

In the meantime, you can use my original Summer Time Hiatus post that features a lijit widget linking to all the social media places where I'm pretty active.

Currently, I guess I could say I'm most busy on FriendFeed. FriendFeed is a community where you can input all of your feeds from all of your social media sites and blogs, and it aggregates the content there and shares it with your friends. It also enables you to share images, videos, and other content with people on the site. Here's my FriendFeed profile. Also starting to reactivate my blogging on my Fast Company blog, Digital Media Diva. (Note: there are some posts in there that don't belong to me, and I'm sure you can guess which 3 or 4. somehow when editing others posts, they ended up in my blog flow.) Recent posts include my review, including video, of the T-Mobile G1, the Google powered Android phone.

Anyway, here are the updates I wanted to share on my upcoming speaking engagement and some writing that I've been involved in. As usual, you can always check both my writing and speaking pages for updates (in the future, they'll have their own RSS feeds).

New Writing:

Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build their Brand
Authors: Shel Holtz and John C. Havens, Foreward by: Lynne d Johnson

Upcoming Speaking Engagement:
December 9
"The Customer is the Company: How Social Media is Changing Business" Panelist
Mediabistro Courses | New York, NY

The State of Black Media - 9.16.08

The evening entitled “The State of Black Media” will feature a panel discussion with some of the most dynamic Black executives in the areas of online, magazines, television, and blogging. We will explore how far black media has come, where it's going, and how it is being effected by the fast-changing technology landscape.

The panelists will include a diverse panel highlighting the breadth of Black Media:

Len Burnet – CEO of Uptown Magazine
Rahman Dukes – Senior Producer MTV News
Abiola Abrams – Host of BET J show Abiola NOW and author of “Dare”
Lynne Johnson - Senior Editor and Community Director for Fastcompany.com
Courtney Williams -SVP, Development & Strategy at Interactive One, LLC, a Radio One Company

WHEN: 7pm, Tuesday September 16th 2008.

WHERE: 92Y Tribeca - 200 Hudson Street New York, New York

Demand for this event has been extremely high, so please RSVP without delay to avoid disappointment. Seating is limited.

RSVP by emailing: rsvp@youaremedia.com

Stay up-to-date with my speaking engagements here (RSS Feed coming soon)

* Note: This site is still officially on hiatus. Both this site, and BlackThoughtware are undergoing renovations behind the scenes.

Upcoming Speaking Engagements

September 4
"Reaching Millions Online: Editors at Top Media Sites Reveal Best Placement Target and Tactics for PR" Panelist
Bulldog Reporter Audio Conference | Audio Conference

September 10
"Magazines of the Future: Maximixing your print and web strategies" Moderator
Mediabistro Panel Discussion | New York, NY

September 23-26, 2008
"New media - new business" Keynote
Web Directions South | Sydney, Australia

Stay up-to-date with my speaking engagements here (RSS Feed coming soon)