Lyons International - Your Online Business Library

Welcome to Lyons International

tlyons — Sat, 03 Mar 2007 06:59:11 +0000

Ok, so you made it here, mostly likely because we sent you a letter of introduction, you receive our newsletter, or perhaps from that new fangled thing called the internet through a search engine or link. In any event, I’m pleased to meet you, and glad you stopped by. This site is designed [...]

Tom Lyons for President?

tlyons — Fri, 18 Jul 2008 17:04:41 +0000

Business Mistakes to Avoid

tlyons — Thu, 17 Jul 2008 04:02:17 +0000

By Sharon Housley Small businesses and entrepreneurs often repeat the same mistakes. If you are an entrepreneur, the following is a list of critical mistakes to avoid in your new venture: 1. Promising The World Entrepreneurs will commonly make bold promises that are often impossible to actually deliver. It is important that you stay grounded in [...]

Forget Benefits, And You Will Sell More

tlyons — Thu, 17 Jul 2008 03:40:58 +0000

By Michel Fortin What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills a need. And your sales copy shines with benefits. If everything is so perfect, then why is your product still NOT selling? Is it the price? The offer? The [...]

What Everybody Ought to Know About Domain Reselling Business

tdomf_81e96 — Thu, 17 Jul 2008 03:27:50 +0000

Domain Reselling Business Ethics - Learn how Domain Resellers jumpstart their business in the Domain and Hosting Industry. Reselling Domain Names Providing for Domain Registrations Services can be an extremely profitable business if you make the right choices; in terms of your parent provider such as an established Registrar. Here’s how reselling domain names works and [...]

Choosing the best way to communicate while you’re abroad

tdomf_81e96 — Thu, 17 Jul 2008 03:26:17 +0000

One of the most essential issues you need to plan whenever you travel abroad, is how you’ll manage to communicate with your beloved ones. Nowadays, technological advances provide us a wide range of options, which might make it way more difficult to choose. However, if you analyze the pros and cons of each choice, it [...]

You Ought To Be In Pictures

tlyons — Mon, 14 Jul 2008 15:56:40 +0000

By Michel Fortin I once took a media communications course in which I discovered an interesting example of the way the mind works. As part of a given lesson, a videotape was shown of a televised newscast during which a journalist was about to give a live report on a forest fire that was devastating the mid-west. The [...]

The Truth About Mega-Headlines

tlyons — Fri, 11 Jul 2008 13:52:51 +0000

By Michel Fortin There’s an interesting debate going on in my new forum for copywriters, about copy cosmetics and specifically the formatting of headlines and subheadlines. My post here is not to discuss those issues directly. I’ll reserve that for another article. However, I do want to add my thoughts on one issue that seems to keep coming [...]

How I Used My Forum As a Marketing Tool

tlyons — Mon, 07 Jul 2008 16:35:00 +0000

By Michel Fortin A member on my copywriters forum started a thread on what makes my forum so popular. Everyone chimed in with some great answers, and I appreciate the feedback. (The cool thing about it is, that very thread also reached an important milestone. It was the 10,000th one! Talk about a coincidence, eh?) But then someone [...]

Three Tips For Magnetizing Your Copy

tlyons — Sun, 06 Jul 2008 18:51:44 +0000

By Michel Fortin The difference between good copy and great copy are in the results achieved. In direct response, the number of actions the copy generates is what makes copy great. The more actions the copy drives, the greater the copy is. My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, [...]