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Articles: Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?

Wed, 10 Mar 2010 12:00:00 CST

A pre-post analysis compares the average sales levels for a period prior to the marketing campaign with the sales levels during and possibly following the campaign. Though the calculation is fairly easy and the data is similarly easy to access, the question remains: Is it accurate and reliable?

Author: Jim Lenskold
Source: MarketingProfs
Subject: Marketing / Sales

Market Research Entries: The Numbers Behind Pornography

Wed, 10 Mar 2010 12:00:00 CST

Subject: Industry Specific

Quotes: Max De Pree

Wed, 10 Mar 2010 12:00:00 CST

We as leaders don't do a good enough job of explaining to people that the quality of the community cannot be seen in terms of the best-off part of the community; it's measured in terms of how the most vulnerable people are doing.

Source: Leader to Leader
Subject: Organizational Behavior, Social Responsibility

Quotes: Max De Pree

Wed, 10 Mar 2010 12:00:00 CST

As you gain more and more responsibility in organized life, you become more and more of an amateur, because you're less and less specialized. Because of the complexity of work, you have to count more on others. But that also means you're more exposed to risk. When you get to be the CEO, nobody gives you a perfect setting in which to make a decision. They only give you gray areas. All the black and white decisions are made elsewhere. So as the black and white choices merge into gray choices, the level of risk rises. You're also more at risk because you don't have as much time as you used to. But that's part of the job -- and the risk -- of leadership.

Source: Leader to Leader
Subject: Leadership, Management, Risk