MBMM - Your Marketing University

Small Business Marketing Quicktip: It’s Not All About You…

Ely — Wed, 23 Mar 2011 15:41:54 +0000

When you meet new people are you so focused on “making a sale” that you forget to let them talk? Are you spending the entire conversation talking about how great your products and services are and how everyone needs them? In this Small Business Marketing Quicktip Ely explains how this form of networking doesn’t work [...]

Small Business Marketing Quicktip: Networking Doesn’t Work?

Ely — Wed, 16 Mar 2011 15:32:23 +0000

Do you go to live events or participate in online networking? Do you feel like it doesn’t work? Want to know why? It’s most likely you not them… Yep that’s right it’s you. Networking only works if you actually form a relationship. You have to…followup. In this Small Business Marketing Quicktip Ely talks about how [...]

Small Business Marketing Quicktip: Is Your Circle Closed or Open?

Ely — Wed, 09 Mar 2011 15:28:12 +0000

Are you creating a closed circle in your network? When you are out at networking events are you standing in a closed circle and making others feel unwelcome? We tend to do this without meaning to. So we need to make a conscious effort to open our networking circle and let others in. In this [...]

Small Business Marketing Quicktip: Do You Have A Program To Reward Your Referral Partners?

Ely — Wed, 02 Mar 2011 15:19:29 +0000

Are you rewarding those people that are sending you referrals in your business? Do you have an affiliate program in place? Do you understand what an affiliate program is and how powerful it can be in any business? During this Small Business Marketing Quicktip video Ely explains what exactly an affiliate program is and why [...]

Small Business Marketing Quicktip: Who Are You?

Ely — Wed, 23 Feb 2011 15:08:49 +0000

In business there is one question that most people overlook. It is a fundamental question that defines everything you do as a person and also as a business person. That question is…who are you? During this Small Business Marketing Quicktip video Ely talks about this question. He goes through why it is important and how [...]

Small Business Marketing Quicktip: Are You Creating Flowcharts of Your Marketing?

Ely — Wed, 16 Feb 2011 15:54:12 +0000

Are you just flying by the seat of your pants in your business marketing? Do you have a marketing plan? Is it all written out so everyone knows exactly what is supposed to happen at each stage from prospect to buyer to raving fan? During this Small Business Marketing Quicktip Ely shares a free tool [...]

WhooHoo! Facebook Pages Changing (For The Better)…

Cindy — Fri, 11 Feb 2011 01:00:15 +0000

Usually when we talk about Facebook making changes people groan and fuss because it is new and different and we don’t like it. But this time I have to say I am THRILLED! I LOVE the changes that they are making this time. Besides I have a theory about the whole thing. It is a [...]

Small Business Marketing Quicktip: Who Are Your Top 5?

Ely — Wed, 09 Feb 2011 15:51:25 +0000

Do you know who your top 5 customers are? Not the ones that pay you the most, but the ones you enjoy working with the most. Do you know who they are? Do you know what it is about them that makes them your top 5? These types of people are your target market. These [...]

89,000 Marketing Ideas For Marketing Your Business

Ely — Thu, 03 Feb 2011 19:49:41 +0000

I’m one that is full of ideas to help small business marketing. There are thousands of things you can do to market your business, yet almost every time I talk to business owners and entrepreneurs, they are always asking me “what should I do to market my business?” Well, I found one of the coolest [...]

Small Business Marketing Quicktip: Are You A Networking Rockstar?

Ely — Wed, 02 Feb 2011 15:48:06 +0000

Are you making the most out of your live networking opportunities? Are you just going out and networking to sell your stuff? Another way to go is to be a greeter… During this Small Business marketing Quicktip Ely shares a networking tip that will help you instantly be a networking rockstar at any event you [...]

Small Business Marketing Quicktip: Are Things In Your Business Being Done Consistently?

Ely — Wed, 26 Jan 2011 15:40:37 +0000

Do you document the processes in your business? How do you do each and every thing that happens in your business? If something happened and a new person had to take over some of the things that happen in your business, would they be able to? This is a common thing that gets overlooked in [...]

DYM 40 | Relationship Marketing: Always Give Them Something…

Ely — Fri, 21 Jan 2011 15:16:37 +0000

When you meet someone new in business are you immediately going for the sale? Is your focus making sure they know what you have to buy? It shouldn’t be. Your goal should be to GIVE them something. Something completely free that they can have to help them get to know you. Ely explains this concept [...]

Small Business Marketing Quicktip: Pick a Font, Pick a Color And Stick With It…

Ely — Wed, 19 Jan 2011 15:34:45 +0000

When you are setting up your branding are you focusing on the wrong things? Most people get very wrapped up with their logo, coloring and other branding collateral. When their focus in branding should be their message, what they stand for and who they are both as a person and as a company. In this [...]

DYM 39 | Are You Asking Your Top 5 For Referrals?

Ely — Fri, 14 Jan 2011 15:04:27 +0000

Do you know who your top 5 customers are? Not your highest paying customers, but the top 5 that you feel are your best customers, the ones you enjoy working with the most. Do you realize that they probably hang out with other people just like them? In this Driving Your Marketing video Ely explains [...]

Small Business Marketing Quicktip: Let Them Talk About Themselves More Than You Talk About Yourself…

Ely — Wed, 12 Jan 2011 15:28:39 +0000

When you are sitting down for coffee with someone you met out networking are you making the most of it? Are you finding out if they are a true lead or if they can even use your products? Maybe they are not a potential customer, but they might be a lead to connect your with [...]

Stop Discounting Prices And Start Adding Value

Ely — Mon, 10 Jan 2011 23:41:04 +0000

The surest way to lower the standard and put your business on rocky ground is to keep slashing your prices in order to be the lowest price in town.

DYM 38 | Are You Asking What They Want, Or Selling What You Have?

Ely — Fri, 07 Jan 2011 15:57:11 +0000

Have you asked your customers what they want? Sometimes we get so caught up in selling what we have that we forget to ask what they want. This can grow not only your bottom line but also your customers will love you for giving them what they actually want. Ely talks about communicating with your [...]

Web Conferencing DimDim Go’s Bye-Bye…Great Alternative To GoToWebinar

Ely — Fri, 07 Jan 2011 00:57:50 +0000

I’ve been doing doing webinars with DimDim for over a year now with my business and training. When I first started, I was looking for an alternative to GoToWebinar or WebEx purely because I didn’t see the point of spending $100/month to do one webinar since I only did one a month usually. DimDim was [...]

Where Did My Facebook Friends List Go?

Cindy — Thu, 06 Jan 2011 21:05:44 +0000

Are you using the new(est) Facebook Profile format yet? If you are you may have noticed that your friends list section is no longer there. It used to be over on the left side of the screen. This let you click on the facebook list of choice to filter your wall so you only saw [...]

Small Business Marketing Quicktip: I Don’t Get Anything From All This Networking!

Ely — Wed, 05 Jan 2011 15:23:53 +0000

Do you think your networking is not working? Do you feel like you are going to all the events and networking online and you are not getting any sales from it? What are you doing to followup with those contacts? Are you handing out hundreds of business cards and then sitting back and waiting for [...]

Never Give Up When It Comes To Marketing Your Business

Ely — Fri, 31 Dec 2010 05:31:20 +0000

So many businesses and sales people give up on marketing to prospects way too early in the game.

Small Business Marketing Quicktip: Do You Know The Difference Between a Warm Lead and A Warm Introduction?

Ely — Wed, 29 Dec 2010 15:19:47 +0000

Ely has his friend Moe share how he is getting warm introductions from people he meets with. Do you hate cold calling? Do you know the different between a warm lead and a warm introduction? In this Small Business Marketing Quicktip Moe outlines EXACTLY how to get a list of warm introductions. He explains how [...]

Small Business Marketing Quicktip: Are You Using Both Online AND Offline Followup?

Ely — Tue, 21 Dec 2010 15:24:47 +0000

Offline marketing still works. In today’s online world sometimes we forget that those offline things people have been using for years still work. Things like sending a physical card to a new prospect. Or…calling them on the phone. There is more to following up with people you meet than simply sending them an email. In [...]

Small Business Marketing Quicktip: It’s Not About the Rubber Chicken and the Booze!

Ely — Wed, 15 Dec 2010 23:44:10 +0000

Are you going to networking events for the right reasons? Do you go to networking events with a purpose and a goal? Or are you going to hang out eat and have a social hour? In this Small Business Marketing Quicktip Ely talks about this common networking issue. Can’t figure out why your marketing isn’t [...]

How To Tag People In Your Facebook Status

Cindy — Wed, 08 Dec 2010 15:19:26 +0000

I spend a decent amount of time on Facebook. And I get asked a lot of questions about how to use it and how to do things that people see done. One of the main things I get asked is how to “link” to people in your status updates. It is called tagging people in [...]

Small Business Marketing Quicktip: Are You Committing The Biggest Marketing Failure?

Ely — Tue, 07 Dec 2010 23:06:18 +0000

The biggest marketing failure is in the followup. In this Small Business Marketing Quicktip Ely talks about this issue and how you can fix it in your business. Are you taking advantage of all the connections you make to help grow your business? Can’t figure out why your marketing isn’t working the way everyone says [...]

DYM 37 | Pay It Forward in Business and in Life..

Ely — Fri, 03 Dec 2010 15:05:09 +0000

Part of marketing is also paying it forward. When you are out networking and marketing your business you should be providing value to others. Share your expertise with others around you and pay it forward by helping others around you. Sometimes this means helping another business owner or community member without expecting anything in return. [...]

Weekly Small Business Marketing Quicktips Coming Soon

Ely — Wed, 01 Dec 2010 20:34:49 +0000

Within the next week you will start seeing a new set of posts on the My Business Marketing Mentor blog. They are called the Small Business Marketing Roadmap Quicktips. A new tip will come out each week on Wednesday. These tips will be short 1 1/2 – 3 minute videos giving you quick, concise tips [...]

DYM 36 | It’s Not What You Say, It’s How You Say It…

Ely — Fri, 26 Nov 2010 16:47:01 +0000

Are you turning people off before they can even know you? Everyone is entitled to their opinion. But are you forcing your your beliefs on others and offending them in the name of “helping” them? It’s not what you say, it’s how you say it. There is a difference between giving constructive criticism and attacking [...]

DYM 35 | Are You Using Text Message Marketing And Video Emails Effectively?

The Mentor — Fri, 19 Nov 2010 16:17:12 +0000

Are you using text message marketing the right way or are you simply spamming your customers in a new way? How about video emails? Video emails are different that video marketing. In a video email you record a short video and embed it in your email and that becomes the email message itself. Are you [...]

DYM 34 | Is Your Marketing Tactical Or Strategic?

Ely — Sat, 30 Oct 2010 06:47:34 +0000

Are you running around rushing from marketing tactic to marketing tactic and can’t figure out why nothing seems to work the way you think they should? It might be because you are working from a tactical place instead of using a planned out strategy. In this episode of Driving Your Marketing Ely will explain the [...]

DYM 33 | Marketing Tips: Using Meetup For Marketing Your Small Business

Ely — Fri, 15 Oct 2010 15:38:59 +0000

Are you networking with other businesses to grow your small business? You should be, but beware of one of the biggest pitfalls I have seen related to business networking. Getting stuck in a rut. Small Business marketing is all about getting in front of new people as well as building existing relationships. Once you have [...]

Everything You Do Is Marketing For Your Business

The Mentor — Sun, 10 Oct 2010 15:38:59 +0000

When business owners think about marketing and advertising, many times, they confuse the terms marketing and advertising up and put too much weight on advertising. Marketing is everything you do to pre-sell your products and service. It is about getting your product and company out there. Advertising is nothing more than paid marketing. That’s the [...]

5 Reasons Why Small Business Marketing Is A Daily Essential

Ely — Sat, 09 Oct 2010 17:02:10 +0000

Do you know of anyone that is struggling with their small business marketing? Chances are, you do. What is the real cause of their struggle? Is it the economy? Is it their competition? Is it because of a shift in technology? Short answer… yes! Chances are it is partially because of all of those reasons. [...]

3 Tips To Be A Rockstar At Your Next Networking Event

Cindy — Sat, 09 Oct 2010 16:42:19 +0000

Is there a regular networking event in your area that you attend? Are you making the most of the event? Are you that person people in your area refer to as the “networking king or queen”? Many of us attend local networking events to meet new people and grow relationships so we can also grow [...]

Marketing Plan: If You Know Where You Are Going It Is Easier To Get There

Cindy — Fri, 08 Oct 2010 15:11:56 +0000

So the last time you went on vacation if you drove, did you have a map? Did you use the map to know when to turn, when to get off of one freeway and onto another one? So you have a plan, right? Why is it then that when business people and entrepreneurs market their [...]

DYM 32 | Getting Creative With Marketing Your Small Business

Ely — Fri, 08 Oct 2010 15:10:12 +0000

In any economy, you need to think about creative ways that you can get to your customers and prospects. Look for who your target market is and who you serve FIRST. Then figure out where those customers might be. In this example, a food preparation business goes out of their way to not only keep [...]

Are You Protecting You Online Branding?

Cindy — Thu, 07 Oct 2010 15:58:30 +0000

Is your online branding protected across the web? Are you keeping it consistent so current and potential customers can find you on their network of choice? In today’s online world there are new sites coming online everyday that allow you as a person or company to set up a profile. Most of them are free [...]

Networking Tips: I Want To Get To Know You, Let’s Have Coffee

Cindy — Wed, 06 Oct 2010 16:18:56 +0000

Do you set coffee meetings with people you network with? When you go our to networking events in your area and you meet new people do you call them or email them afterward and set up a meeting to get to know them better? This is a pretty common practice in networking. When we meet [...]

Collaboration With Others To Kick Off Your Small Business Marketing

Ely — Tue, 05 Oct 2010 15:18:28 +0000

Are you of a collaborative mindset or are you in a competitive mindset when it comes to marketing your business? When it comes to small business marketing, most business owners tend to be in a competitive mindset. Meaning that they are afraid of competition. They tend to avoid others doing similar services as theirs and [...]

It Is Always Time To Market Your Business

Cindy — Tue, 05 Oct 2010 15:12:37 +0000

Do you market your business during your regular business hours? When you go to that weekly lunch event you are probably thinking about marketing. When you are on social media during office hours you might be thinking about your marketing. But is that the only time? Do you realize that you market your business even [...]

Marketing Tips: How Social Media Marketing Can Bring You Business

Ely — Tue, 05 Oct 2010 02:18:12 +0000

Twitter, LinkedIn, Facebook, YouTube, etc. This list goes on. They view social media as another advertising media. Some place to just throw out their latest specials and discounts. You see, social media isn’t really an advertising media. It’s a marketing tool to build relationships with your prospects and followers. It’s a way to connect with [...]

How Far Are You Willing To Go With Your Business Marketing?

Cindy — Mon, 04 Oct 2010 17:05:01 +0000

It is a simple question really. How far are you willing to go with you business marketing? I am not asking how much you are willing to spend. What I am looking for is your commitment level. So did you answer “All the way! I am committed!”? Stop and consider your answer for a minute. [...]

Networking Tips: Politics Done Right

Ely — Sun, 03 Oct 2010 16:43:19 +0000

Recently at a Fusion Mixer (www.WhatIstheFusion.com) we had a guest that was running for US Congress show up. Now, before I go into the details I will let you know, this isn’t about politics. This post is about networking the right way. If you are in the Phoenix area, you may have heard of LeAnn [...]

Are You Making It Easy For People To Talk To You?

Cindy — Sun, 03 Oct 2010 16:19:21 +0000

I am really specifically referring to Facebook. I talk to people all the time that are very determined to keep their personal life separate from their business life. On Twitter or LinkedIn this is actually pretty simple. You just set up an account where you only post business stuff. On LinkedIn it is pretty much [...]

Marketing Tips: What’s the Purpose Of Your Website?

Ely — Sat, 02 Oct 2010 21:15:25 +0000

If you are in business, you need to have a website for your business. If you’ve been in business for a while, you likely already have you’re company website already up and running. But, why do you have a website? Because someone told you to build one? To market your business? Because you should? Those [...]

It’s Called A Marketing Mix For A Reason

Cindy — Sat, 02 Oct 2010 15:01:57 +0000

Have you heard the term marketing mix? If you have then you probably understand what it means. Even if you haven’t heard it before it is kind of self explanatory as far as what it most likely means. You marketing mix is the “mix” of various things you do daily, weekly, monthly, annually to market [...]

DYM 31 | Using Promotional Products RIGHT For Your Small Business Marketing

Ely — Sat, 02 Oct 2010 05:33:34 +0000

Are you using Promotional products to market your business? In any small business marketing, you need to make sure that you think through what you are doing or spending your cash on before you make a decision. Choosing the right promotional product is key in getting the most out of that promotional item. Make sure [...]

3 Small Business Marketing Tools Every Business Needs

Cindy — Fri, 01 Oct 2010 16:05:45 +0000

Business people all over the world are surrounded by tools to help them in their daily running of their businesses. There are tools for working online, tools for keeping the books, tools for ordering or creating products and tools we use for marketing. All of these tools are important to a small business that is [...]

Email Marketing Tip – What Qualifies As Spam?

Ely — Wed, 29 Sep 2010 16:55:10 +0000

Every small business marketing communication plan should include email marketing as one tool in your marketing toolbox. But how do you really ensure that you are using email marketing effectively and not just spamming people? It really boils down to just a few simple questions you can ask yourself before sending that next email blast. [...]