Marketing Executive Center

Marketing and Sales - Two Great Departments If They Could Get Along, and THEY CAN

tshaw@marketingexecutive.biz (Thomas Shaw) — Sun, 12 Jul 2009 01:20:03 PDT

Nobody is perfect. Sales nor marketing. I'm more of a marketer by trade, but marketers and salespeople are fooling themselves if they don't acknowledge the assets within themselves and each other. Each marketer needs a sense of how to sell. Every salesperson needs to understand the importance of marketing. But marketers don't need to know how to cold call, and salespeople don't need to know how to manage media, formulate campaigns, create branded materials, etc... Still with me, here's...

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Measure the Blowhorn Effect - Rule #4: ROI Brand Advertising

tshaw@marketingexecutive.biz (Thomas Shaw) — Thu, 09 Jul 2009 12:12:48 PDT

The Whine and Whimper of the Brand Marketers This is not a generic poke at all of you, but you know who you are. Yes, You do, so NO EXCUSES. I continually hear the following: "We can't measure our brand advertising?""What is our brand worth?""If we only could measure the brand and it's value?""I wonder what the brand contributes in sales?" Before I go Gordon Ramsey on you, know that I am only interested in helping you - the marketing executive, understand that ROI is attainable. You...

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Ads From Around the Globe: 3M Post-It

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 18:55:57 PDT

Post-It | World Alzheimer's Day We often think in the US we are the center of the world. Culture stems from our entertainment, celebrities and lifestyle. However, advertising is always a reflection of our culture (both good and bad), and a representation of ourselves in our microcosm.

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From Around the Globe: NZ - How the Mail Differs

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 18:35:18 PDT

From: Commercial-Archive.com Fatso.co.nz - Mailbox DVD Player - DM, New Zealand Rapp Collins New Zealand used this DM piece to transform any ordinary mailbox into a DVD-player. Fatso.co.nz is the Netflicks of New Zealand. A great way to take advantage of the mailbox design. Unlike in the US this would not have worked as well, nor would the USPS allow it move as such without a tab closure. But again, the differences are great the point is the same. Cliff Li : Designer Wayne Pick :...

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DJ Fantasy - Interactive in the first person

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 18:17:04 PDT

First Person Advertising and Immersion If getting your customers to experience and feel the life they have with your product, then look at this example for Cut Chemist - a new product from Samsung. Innovative in the way it makes you feel.

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Around the Globe: From Philips - Egypt

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 17:58:30 PDT

This ad comes from: Advertising Agency: Grey Worldwide MENA, Egypt Creative Director: Ahmed Bahey Form vs Function Often as marketers we face the challenge of form vs function. There are times and markets where form trumps function (we'll call function - response, readability, call

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Get Noticed - Innovative Wall Advertising

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 18:08:28 PDT

Sometimes great ideas are not that expensive. I can only assume here. Take a Look at these wall advertisements, a great viral, attention getting approach. I don't know if it was coupled with local advertising, etc, but it should have been.

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Just Launched: Starbucks - Free Cup of Coffee Campaign

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 17:57:19 PDT

Starbucks launched their Free Cup of Coffee campaign for all those who voted on Nov 4th. At first the promotion was launched stating that "if you vote" Starbucks would provide a free cup of coffee. However, such an offer is illegal, more here from Bloomberg. In their 60 second spot below, the ad states to come in and tell us you voted and we'll give a free cup of coffee. In the stores, it seemed to happen that Starbucks would server the coffee for free not really inquiring if you voted. ...

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McDonald's No Brand Strategy - Japan

tshaw@marketingexecutive.biz (Thomas Shaw) — Sat, 27 Jun 2009 17:35:40 PDT

It's hard to believe that a company would abandon it's name so blatantly as MCD did. Yet, for one of the most powerful brands known the world over - it is easy to understand why. McDonald's Japan is testing the no-brand marketing with newly opened Quarter Pounder stores in Tokyo relying only on the QP name to drive the stores.

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