Executive Training by MKTinsite

You are Not Unemployed. You are a Consultant.

Keep your business cards. Don’t discard them when you get a job! I got a big blow for the first time from Mr. Layoff. I was given a glossy exit package from my management job and escorted to the doors of an Outplacement Specialist. These professionals help ease the pain of job loss and push [...]

Market Yourself, Get the Job

Why You? The First Steps in Marketing Yourself to a prospective employer or a client are: Knowing your Skills and Knowing your Market. Any Marketing expert will tell you these are the critical questions: Define your product – i.e. who are you, what do you offer, what have you accomplished? Who will buy your product [...]

7 Critical Steps in Market Intelligence

Let’s define Market intelligence first – it is the “aha” moment in the market research process, when you identify the patterns after you have scanned the results from primary research, secondary research, and competitive intelligence. The patterns lead you to some conclusions. Most often in companies, this is a fragmented effort. The primary researcher presents [...]

5 Tips for Answering Questions

Don’t think of answering questions during a presentation or meeting as a stressful time. Instead, be prepared to let your subject matter expertise and personality shine. Try to remember these 5 tips the next time you find yourself in a Q&A setting: Pause and take a breath Answer the person and not just the question [...]

Market Research Insights – Telling Your Story

Most market research goes unused because market research professionals are too busy doing the projects, analyzing, sometimes with advanced stats, and putting together a 75-page power point deck to present results. Market researchers need to learn how to tell their story. The audience is impressed, but overwhelmed, wondering, “So What? and What can I do [...]

Audience and Your Journey

At the end of many business presentations, audience walk away with their own interpretations and messages. People in the audience take their own journeys, and not the journey of the presenter, since the destination is not apparent. Speakers miss the golden opportunity to accomplish the stated objective for each presentation. Why? Most fall into the [...]

Leader or Manager

Making the distinction between management and leadership is essential to success in any project or business endeavors. You lead people, but manage tools, budgets, machines, time and other related resources. Leadership comes from a sense of security and management from a place of insecurity. If you have the right persons for the positions, they can [...]

5 Tips to Being Consultative

Being consultative is crucial to adding value to your business relationships. It has become an imperative in IT consulting business, where outsourcing professionals tend to focus on the deliverable and logistics surrounding it, rather than understanding client goals and needs, and mapping their deliverable to the needs. Most of the misunderstandings and conflicts are caused [...]