http://www.mmm-online.com Latest articles from Medical Marketing and Media News Teva is buying Montvale, NJ-based Barr Pharmaceuticals for $7.4 billion and will take on debt of $1.5 billion. http://feeds.feedburner.com/~r/MMMNews/~3/339321184/ Fri, 18 Jul 2008 16:24:56 GMT http://www.mmm-online.com/Teva-in-74-billion-Barr-buy/article/112626/ GSK is laying off employees of its Consumer Healthcare unit as it moves its weight control and smoking cessation groups from Moon, PA to Parsippany, NJ, The Pittsburgh Post-Gazette reported. http://feeds.feedburner.com/~r/MMMNews/~3/338292854/ Thu, 17 Jul 2008 14:50:12 GMT http://www.mmm-online.com/GSK-downsizes-in-consumer-healthcare-consolidation/article/112572/ Massachusetts lawmakers trashed a proposed gift ban hotly contested by biotechs, a key industry in the state, and put off the effective date of a provision banning commercial use of prescriber data. http://feeds.feedburner.com/~r/MMMNews/~3/338292855/ Wed, 16 Jul 2008 17:03:24 GMT http://www.mmm-online.com/Massachusetts-dumps-gift-ban-punts-on-data/article/112527/ Pfizer med ed head Mike Saxton dismissed the notion that the company was bowing to pressure in its decision to eliminate direct support for CME programs sponsored by medical education and communication companies (MECCs). http://feeds.feedburner.com/~r/MMMNews/~3/336344811/ Tue, 15 Jul 2008 14:55:06 GMT http://www.mmm-online.com/Pfizers-Saxton-healthcare-professionals-must-lead-CME/article/112470/ The judges' scores are in for the MM&M Awards 2008 submissions and the shortlist of finalists in each category will be revealed simultaneously in News Brief and at mmm-online.com next Tuesday, July 22. http://feeds.feedburner.com/~r/MMMNews/~3/336344812/ Tue, 15 Jul 2008 14:51:49 GMT http://www.mmm-online.com/MMM-Awards-finalists-unveiled-next-week/article/112468/ Consumers engaging in prescription drug-related word-of-mouth tend to do it offline, according to a Keller Fay Group report. http://feeds.feedburner.com/~r/MMMNews/~3/332850986/ Fri, 11 Jul 2008 13:10:04 GMT http://www.mmm-online.com/Rx-drug-word-of-mouth-occurs-largely-offline-study/article/112321/ PhRMA revised its Code on Interactions with Healthcare Professionals to sharply limit gifts to physicians. http://feeds.feedburner.com/~r/MMMNews/~3/331926783/ Thu, 10 Jul 2008 13:38:25 GMT http://www.mmm-online.com/PhRMA-Code-cracks-down-on-gifts-to-docs/article/112287/ The FDA will change the way it responds to drug applications, eliminating "approvable" and "not approvable" letters. http://feeds.feedburner.com/~r/MMMNews/~3/331019646/ Wed, 09 Jul 2008 14:43:28 GMT http://www.mmm-online.com/FDA-consolidates-drug-application-responses/article/112227/ Mobile devices provide an increasing number of doctors with information and resources, from CME to drug reference databases, according to a Manhattan Research survey. http://feeds.feedburner.com/~r/MMMNews/~3/330062187/ Tue, 08 Jul 2008 14:55:10 GMT http://www.mmm-online.com/More-docs-using-mobile-devices-Manhattan-Research/article/112157/ Novartis shelled out $10.4 billion to Nestle for a 25% stake in eye care company Alcon. http://feeds.feedburner.com/~r/MMMNews/~3/330022492/ Tue, 08 Jul 2008 13:48:46 GMT http://www.mmm-online.com/Novartis-has-eyes-for-Alcon/article/112155/