http://www.mmm-online.com Latest articles from Medical Marketing and Media News The American Medical Association (AMA) called it quits with Sermo, choosing not to renew a two-year partnership that expired in May. <p><a href="http://feedads.g.doubleclick.net/~a/aoetWmdPHtBxuyokdplF6Y8tmT4/0/da"><img src="http://feedads.g.doubleclick.net/~a/aoetWmdPHtBxuyokdplF6Y8tmT4/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/aoetWmdPHtBxuyokdplF6Y8tmT4/1/da"><img src="http://feedads.g.doubleclick.net/~a/aoetWmdPHtBxuyokdplF6Y8tmT4/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/SV091njGhXU/ Thu, 09 Jul 2009 13:39:46 GMT http://www.mmm-online.com/Sermo-and-AMA-break-ties-trade-insults/article/139793/ Epocrates introduced a new OTC drug module that will allow clinicians to access the latest information for hundreds of brand name OTC drugs from their iPhone, BlackBerry, Palm or Windows device. <p><a href="http://feedads.g.doubleclick.net/~a/jwLIpqHTTecHotXzPRl6q-ZuU0w/0/da"><img src="http://feedads.g.doubleclick.net/~a/jwLIpqHTTecHotXzPRl6q-ZuU0w/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/jwLIpqHTTecHotXzPRl6q-ZuU0w/1/da"><img src="http://feedads.g.doubleclick.net/~a/jwLIpqHTTecHotXzPRl6q-ZuU0w/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/GbmT77av9So/ Thu, 09 Jul 2009 13:38:22 GMT http://www.mmm-online.com/Epocrates-targets-OTCs-with-reference-module/article/139792/ Consumers are less likely to seek information about prescription medications and to talk to their doctors about advertised drugs than they were last year, according to Rodale's annual Consumer Reaction to DTC Advertising of Prescription Drugs survey. <p><a href="http://feedads.g.doubleclick.net/~a/0DRI8u5Jq598ciVWreTjVwJdw4o/0/da"><img src="http://feedads.g.doubleclick.net/~a/0DRI8u5Jq598ciVWreTjVwJdw4o/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/0DRI8u5Jq598ciVWreTjVwJdw4o/1/da"><img src="http://feedads.g.doubleclick.net/~a/0DRI8u5Jq598ciVWreTjVwJdw4o/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/_FMEicxBzLQ/ Wed, 08 Jul 2009 14:56:42 GMT http://www.mmm-online.com/DTC-ads-driving-fewer-to-their-doctors-says-survey/article/139734/ Sanofi-Aventis jumped from sixth place to third in terms of its reputation among pediatricians, trailing only Merck and GlaxoSmithKline in the top spots, according to an SDI study. <p><a href="http://feedads.g.doubleclick.net/~a/-bU7koxL_OkpOaqE8SqyU1PtjGk/0/da"><img src="http://feedads.g.doubleclick.net/~a/-bU7koxL_OkpOaqE8SqyU1PtjGk/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/-bU7koxL_OkpOaqE8SqyU1PtjGk/1/da"><img src="http://feedads.g.doubleclick.net/~a/-bU7koxL_OkpOaqE8SqyU1PtjGk/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/8qGJUMPpaxM/ Tue, 07 Jul 2009 14:46:30 GMT http://www.mmm-online.com/Pediatricians-prefer-Merck-GSK-and-Sanofi-says-SDI-study/article/139651/ J&J's Ethicon Endo-Surgery, a medical device manufacturer, is pairing DTC outreach on YouTube and Facebook with an online clinical support tool for its Realize adjustable gastric band. <p><a href="http://feedads.g.doubleclick.net/~a/fcP11ztwdglHSIVGW21m3SoBR8A/0/da"><img src="http://feedads.g.doubleclick.net/~a/fcP11ztwdglHSIVGW21m3SoBR8A/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/fcP11ztwdglHSIVGW21m3SoBR8A/1/da"><img src="http://feedads.g.doubleclick.net/~a/fcP11ztwdglHSIVGW21m3SoBR8A/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/91yTJ75JBoI/ Mon, 06 Jul 2009 18:19:36 GMT http://www.mmm-online.com/JJ-takes-gastric-band-to-YouTube-Facebook/article/139606/ CMPMedica ceased to publish two of its titles - Infections in Medicine and AIDS Reader - due to a continuing decline in print advertising sales. <p><a href="http://feedads.g.doubleclick.net/~a/K86x09v3qSJkSJL6E2R7pHk61e8/0/da"><img src="http://feedads.g.doubleclick.net/~a/K86x09v3qSJkSJL6E2R7pHk61e8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/K86x09v3qSJkSJL6E2R7pHk61e8/1/da"><img src="http://feedads.g.doubleclick.net/~a/K86x09v3qSJkSJL6E2R7pHk61e8/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/gLg24nztUTE/ Thu, 02 Jul 2009 13:30:38 GMT http://www.mmm-online.com/Declining-ad-rates-close-two-CMPMedica-titles/article/139469/ Roche added a new component to its $14 million diabetes education campaign, which pairs healthcare practitioners with Roche staff to improve dialogue between diabetics and their caregivers, and facilitate the integration of Accu-Check products into the lives of patients. <p><a href="http://feedads.g.doubleclick.net/~a/WshRk2DAI85QILhr5p5CgYIe6ss/0/da"><img src="http://feedads.g.doubleclick.net/~a/WshRk2DAI85QILhr5p5CgYIe6ss/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/WshRk2DAI85QILhr5p5CgYIe6ss/1/da"><img src="http://feedads.g.doubleclick.net/~a/WshRk2DAI85QILhr5p5CgYIe6ss/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/DLSmKKRPcc0/ Wed, 01 Jul 2009 18:26:25 GMT http://www.mmm-online.com/Roche-coaches-docs-RNs-on-diabetes-care/article/139435/ Sanofi-Aventis announced plans to restructure its R&D model, set to be completed by 2013. <p><a href="http://feedads.g.doubleclick.net/~a/QuDYSwMsj_pKiIYaArjwmwq7izw/0/da"><img src="http://feedads.g.doubleclick.net/~a/QuDYSwMsj_pKiIYaArjwmwq7izw/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/QuDYSwMsj_pKiIYaArjwmwq7izw/1/da"><img src="http://feedads.g.doubleclick.net/~a/QuDYSwMsj_pKiIYaArjwmwq7izw/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/NPNgqqZ9Vjs/ Tue, 30 Jun 2009 17:42:22 GMT http://www.mmm-online.com/Sanofi-Aventis-announces-RD-restructuring/article/139377/ The Supreme Court will not take on a New Hampshire data ban enacted in 2006, overturned 10 months later by a district court, and then reinstated by a federal appeals court last November. <p><a href="http://feedads.g.doubleclick.net/~a/4ntqBfhGr6b7mcdKOJArtGSmbk8/0/da"><img src="http://feedads.g.doubleclick.net/~a/4ntqBfhGr6b7mcdKOJArtGSmbk8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/4ntqBfhGr6b7mcdKOJArtGSmbk8/1/da"><img src="http://feedads.g.doubleclick.net/~a/4ntqBfhGr6b7mcdKOJArtGSmbk8/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/tDep6xd5Z-k/ Tue, 30 Jun 2009 13:40:13 GMT http://www.mmm-online.com/Supreme-Court-shrugs-at-NH-data-ban/article/139322/ AstraZeneca is rolling out an unbranded COPD education campaign featuring comedian and actor Robert Klein. <p><a href="http://feedads.g.doubleclick.net/~a/CaKtoiT0IGZYIgyM7dTAP3AjSm8/0/da"><img src="http://feedads.g.doubleclick.net/~a/CaKtoiT0IGZYIgyM7dTAP3AjSm8/0/di" border="0" ismap="true"></img></a><br/> <a href="http://feedads.g.doubleclick.net/~a/CaKtoiT0IGZYIgyM7dTAP3AjSm8/1/da"><img src="http://feedads.g.doubleclick.net/~a/CaKtoiT0IGZYIgyM7dTAP3AjSm8/1/di" border="0" ismap="true"></img></a></p> http://feedproxy.google.com/~r/MMMNews/~3/p4QMXAc7GQE/ Mon, 29 Jun 2009 17:50:55 GMT http://www.mmm-online.com/AstraZeneca-unbranded-effort-urges-sufferers-to-Rethink-COPD/article/139249/