M. Rock Style News

Happy Holidays From M. Rock Style!

2011-11-23T23:05:00.015-05:00

In 2005, M. Rock Style cornered a market in the Louisville Kentucky and surrounding areas with the launch of economical photography packages with style and editing services included. These packages offer high numbers of images per package and continue till this day in providing our clients with shared copyrights on all high-resolution images from their shoots.

We have always prided ourselves on fast turn-around time on our clients' disk of images, as we do our best to provide those for them same day.

We also believe in giving our clients the choice of their favorites, instead of just receiving a disk of the photographer's favorites. This is what has keep our loyal following of clients coming back sometimes as much as four or five times a year. Since we are able to continuously offer something new, each time with different hair, makeup and different shoot themes, there is always variety given to the clients every session.

Our clients range from a wide range of career fields and backgrounds. They span the gamut from teens and college students to working mothers and executives. Brides, entertainers, athletes, models and actors - all just looking for a great selection of images and choices on their favorites.

To wrap up this 2011, M. Rock Style would like to take a moment to wish everyone Happy Holidays. To get into the spirit of the season, we are currently offering our once a year 50% off all of our photography packages for appointments scheduled in our Midwest Location.

M. Rock Style is also happy to introduce a little west coast inspired flare by offering our new Diamond Pro Video Portrait Package.

Heading into 2012, M. Rock Style yet again corners the Midwest market as the first studio in the area offering a special package like this to models, actors, as well as all of our clients looking for something edgy and different this season for their portfolios, demo reels and personal albums. All conveniently shot at our Jeffersonville Indiana studio location.

Each video portrait is customized and unique to you. It may even include CGI and special effects for your final cut. The possibilities are endless. We can even offer hair and makeup stylists to work on set to make sure you are looking your very best during filming.

You can preview all our great services at www.mrockstyle.com and purchase them right online. Be sure to contact Merika Rock at Merika@mrockstyle.com if you have any additional questions on setting up a studio session or any of our style services. Whether purchasing a video portrait or photography package for yourself or as a gift this year, we would be happy to help. :)

Happy Holidays From M. Rock Style!

Providing Demo Reels In The L.A. Area

2011-11-15T20:07:00.013-05:00

::Attention Inspiring Actors In The Los Angeles Area::

Want something dynamic for your demo reel? Tactical Black
is currently accepting registration for
combat firearms and hostile environment training.
This would make for a great opportunity to show you in an
action type scenario for future
auditions on action and suspense movie roles.
Not to mention, great training to have when you are
actually being filmed for such roles
– and awesome skills to add to your resume!

http://www.youtube.com/watch?v=Cb_FTV0HXSE&feature=related

Minimum 3 persons in a group per training session.
Maximum 5 persons
in a group per training session.

Below is listed 3 packages Tactical Black offers for
Beginner Level.  
You also have 3 types of weapons to choose to train
on depending on the package you choose
to register for.

1) HANDGUN DEFENDER I

LEVEL - BEGINNER

NO EXPERIENCE REQUIRED

FIRST TIME SHOOTERS

All Inclusive $255 – Live Fire Training

Our all Inclusive price includes Gun

and Holster rentals & Ammunition

Range fees are included for all courses except
specialty courses

2) SHOTGUN DEFENDER I

LEVEL - BEGINNER

NO EXPERIENCE REQUIRED

FIRST TIME SHOOTERS

All Inclusive $255 – Live Fire Training

Our all Inclusive price includes Gun

and Holster rentals & Ammunition

Range fees are included for all courses except
specialty courses

3) RIFLE DEFENDER I

LEVEL - BEGINNER

NO EXPERIENCE REQUIRED

FIRST TIME SHOOTERS

All Inclusive $255 – Live Fire Training

Our all Inclusive price includes Gun

and Holster rentals & Ammunition

Range fees are included for all courses except
specialty courses

What is Tactical Black?

http://www.getoutofthedark.com (Log on here to register and pay for your course, be sure to mention Merika Rock referred you!)

Tactical Black specializes in firearms and hostile
environment training for security
professionals.  
We also provide quality personal defense instruction
to civilians with a low pressure easy
to understand training method focused on safety.
We incorporate method employed by those in the field today.
We strive to keep our training
methods current and applicable. If you are a beginner
interested in home defense or an overseas security
operative,
we will endeavor to understand
your own personal objectives and deliver a
training package that will ensure your success.

Other services we are currently providing:

M. Rock Style™ Image Consulting, Styling
and Photography Company 
http://www.mrockstyle.com (Contact Merika Rock at
812-344-5487 or merika@mrockstyle.com to
schedule these services)

Want to look your best for your session?

We’ve teamed up with M. Rock Style™ to offer additional
add-on services of photography stills,
videography
and edited demo reel services and can even provide hair
and makeup styling so you are looking
your best for your footage.

Photography Stills $100

Videography with edited demo reel $150

Makeup $50 styled on location

Hair $50 styled on location

Below is an example demo reel of one of your firearms
trainers, Kim Laird, to show what this
type of presence on a demo reel like this could do for you.

http://www.youtube.com/watch?NR=1&v=8RlzPjTdBUI

The Hollywood Girls Club

2011-11-03T20:18:00.004-04:00

Got a little unexpected press yesterday. This was my first LA publication, so I was a little psyched for the exposure. Any press is good press I always say. ;) This is a new organization I joined out in Hollywood. Its was founded to open networking opportunities with other business women in the entertainment field who are new to the L.A. area.

Stylemaker: Merika Rock

2011-05-29T18:02:00.006-04:00

By Christa Ritchie | May 27, 2011

Merika Rock is all about dressing to impress. "I like to wear things that turn heads. I don't like to be in the shadows. I like to be in the limelight," she says.

"I like things that are fashion forward and edgy."

As a stylist for M. Rock Style, Merika has helped a who's who of Hollywood celebrities put their most fashionable foot forward, including Kim Kardashian and her mom, Kris Jenner, when they were in town for Derby a few years ago.

These days Merika is really enjoying the changes she has recently made to her own wardrobe.

"As a stylist, for years my wardrobe was black, black,

black," she says. "In the last couple of years, I have really been adding some color to my life. … You can't help but feel happy in bright colors."

Another first for Merika is having a closet full of dresses. "I never used to have dresses until this year, and now I've got like 20 dresses."

When Merika is out and about, you'll always see her in a pair of sky-high heels, and "I never, ever do an event without my fake eyelashes."

Merika believes accessories also make the outfit. "Shoes and purses and jewelry really take that outfit from plain to chic in two seconds flat, because it really adds those accents that make the outfit complete."

Merika calls herself a "bargain shopper" and says she's "always looking for a good sale," which she often finds at local consignment shops.

"You'd be amazed at what you can find at Plato's

Closet. I've gone there time and time again with my sister on our regular Friday shopping trips, and I've gotten some amazing dresses and shoes for a fraction of the regular price," she says.

At her Highlands apartment, where she also has her photography studio, Merika calls her decor "mini Vegas," noting its supersized red leather couch, pool table and mini bar on display in the living room.

Merika Rock

Age: 33.

Hometown: Lafayette, Ind. She moved to Louisville in 1999.

Career: Merika's 8-year-old company, M. Rock Style, offers styling and photography services locally and nationally. She has styled a variety of celebrities over the years, including Kim Kardashian and Los Angeles Lakers scout Bonnie-Jill Laflin. Merika is also a shoe stylist for ShoeDazzle, a company co-founded by Kardashian.

Original Article at: http://www.herscene.com/fashion/stylemaker/stylemaker-merika-rock-2494

The Buzz - M. Rock Style 2011 Kentucky Derby Styling

2011-05-25T15:20:00.010-04:00

By Christa Ritchie May. 9, 2011

Celebrity fashion stylist and photographer Merika Rock of M. Rock Style in Louisville (she did the hair and makeup of Kim Kardashian and her mother, Kris Jenner, a couple of years ago) helped get Los Angeles Lakers scout Bonnie-Jill Laflin, ESPN Motorsports analyst Hollie Huggins and soap opera actress and “Terminator 3: Rise of Machines” star Alana Curry

camera ready for their Derby festivities.Rock and her team of stylists — Whitney Kayrouz and Celita Sacra — primped and pampered the trio with hair and makeup services at their Galt House Hotel & Suites rooms for the Julep Ball, Maxim Party and the Hot 100 Party. M. Rock Style also did makeup for the three women on Derby day.

'Dazzle' on Prom Night

2011-03-28T20:05:00.013-04:00

'Dazzle' on Prom Night

Everything has to be perfect for Prom night. That's why we at ME brought in the help of the pros— the stylists from ShoeDazzle! Check out tips from styilst Merika Rock to make sure you get your "Pretty Girl Rock" on and turn heads all night long!

Sassy Prom

Make your dramatic entrance in this black number with plunging back. A red clutch, like ShoeDazzle’s Amanda clutch, will be perfect for carrying those prom essentials such as your compact and lipstick. Accessorize with a silver chained charm bracelet, like ShoeDazzle’s Off the Chain bracelet, and drop earrings to match.

Romantic Prom

This form flattering gown will have all eyes on you this Prom season. Pair with drop earrings and matching bracelet, like ShoeDazzle’s gorgeous Gone Platinum jewelry set. Keep your hair long and flowing or try a low side ponytail with hair accesso ries that compliment the colors of the dress.

Party Prom

Party PromProm

This dress definitely screams party girl, and there's no bigger part y than Prom! Keep the accessories fun and flirty. Go daring with a tiara and dangling crystal earrings (ShoeDazzle’s Opulent Orient earrings s hown) A hot stiletto with a crystal encrusted heel, like ShoeDazzle’s Mel B pump, will complete your evening’s Prom look.a

Prom

Prom PrincessrinPrincess Prom

Prom Princess
Feel like a princess in this dress and don’t be afraid to go glam with the accessories. An elaborate diamond or crystal necklace and bracelet set with diamond studs will make you shine and sparkle for your big night, try ShoeDazzle’s Ice Queen jewelry set for the perfect amount o f bling. Big curls and volume are the way to go with this look, or try a half up style with sparkling hair barrette.
Prom Diva

Don’t be afraid to over accessorize in this sizzling number with chunky bangle bracelets and extreme chandelier earrings. Dance the night away in a pair of hot silver sandals with ankle straps (ShoeDazzle’s Calliope in Gunmetal). Go bright and bold with your mani and pedi and complete the look with a sequin clutch or baguette.

-Style Tips from ShoeDazzle stylist, Merika Rock.

For more information please visit http://www.shoedazzle.com/meet_the_stylists. ShoeDazzle products available at www.shoedazzle.com

*Get 25% off your first purchase at ShoeDazzle.com! Promo code: DAZZLEME. Just giving you another reason to say "I love ME!"

original article can be viewed at http://myeveryzine.com/story/dazzle-prom-night

Merika Rock's ShoeDazzle Shoot: Behind The Scenes (Part 1 and 2)

2011-01-17T17:10:00.005-05:00

Here's a behind the scenes look at one of the setups for my shoot with ShoeDazzle.com earlier this month. Get those fabulous shoes, accessories and more at their website!

Merika Rock - Behind The Scenes ShoeDazzle Shoot

2011-01-11T16:08:00.002-05:00

Recently I traveled to L.A. for my shoot with ShoeDazzle.com to endorse their product line as one of their official fashion stylists.

I will be posting more behind the scenes footage soon, and be sure to watch for updates on the ShoeDazzle.com site in the upcoming months . They will be creating a stylists' page which will be a great deal more informative than it is now as far as introducing my style point of view to our members. This will include among other things, an inspirational board which represents my specific style. This will give our members a chance to identify with the other stylists and myself in a more personal way.

M. Rock Style Photo Shoots with Celebrities: Brian O'Halloran, Christian J. Simpson, and Rochelle Davis

2010-10-13T19:28:00.056-04:00

Recently the M. Rock Style Team was on the road traveling to different cities working with more celebrity friends and clients along the way.

First stop was to Columbus Ohio were we caught up with both Brian O'Halloran and Christian J. Simpson during their personal appearances at Origins Gaming Fair. M. Rock Style arranged new promotional photos and headshots for the two actors during their weekend trip.

These are photos from Brian's Photo Shoot With M. Rock Style:

Photography and Wardrobe Styling by M. Rock Style, Makeup by Whitney Kayrouz

With his first film role being Dante Hicks in Kevin Smith’s “Clerks”, it is a role he is most known for. Brian O'Halloran has worked with some of the film industry’s best in “Mallrats”, “Chasing Amy”, “Dogma”, ‘Jay and Silent Bob Strike Back”. He voiced the role of Dante for the animated series “Clerks” on ABC. He stared in the title role of the very dark comedy “Vulgar”. He owned a flower shop for the demented in the film “Drop Dead Roses”. He tackled the role of a former TV superhero in the film “The Junior Defenders”. Brian returned to the role of Dante in the film “Clerks 2”.

He recently took a turn towards the horror genre sort of in Steven Mena’s film “Brutal Massacre” a mock-u-mentary look at the making of a horror film. Brian can be seen in M. Night Shyamalan’s “The Happening.” He also finished filming in the new James L. Brooks comedy "How do you know?", that was due out this past summer.

These are photos from Christian's Photo Shoot With M. Rock Style:

Photography and Wardrobe Styling by M. Rock Style, Makeup by Whitney Kayrouz

Christian notably portrayed fighter pilot ‘Bravo 6 - Lt. Gavyn Sykes’ in Star Wars: Episode I. Partnered with R2-C4 he knocked out the final ship's shield generator - a pivotal victory which allowed Anakin Skywalker to destroy the craft and begin his fateful journey down the path to the dark side. As one of only a few pilots to survive, his character took the lead role in the Battle for Naboo video game, Simpson's likeness now also immortalized as a promoted Captain Sykes in the hit online game Star Wars Galaxies.

Simpson has since featured in several other notable film and television productions up to the present, including:
•True Blood
•Harry Potter and the Goblet of Fire (as ‘Old Fred Weasley’)
•Star Wars: Episode III - Revenge of the Sith
•Batman Begins

After our Ohio weekend working with Brian and Christian we headed back to Louisville Kentucky to meet up Rochelle Davis during the Fright Night Film Fest where we also setup new promotional photos and headshots.

Photography and Wardrobe Styling by M. Rock Style, Makeup by Whitney Kayrouz and Hair by Celita Sacra

Rochelle Davis is best known for her role as 12 year old “Sarah” from the cult film The Crow with Brandon Lee. After several years away from entertainment, Rochelle is back and looks to pick up where she left off.

Celeb Style Watch

2010-05-05T11:28:00.018-04:00

By Dedra McDowell |May 4th 2010

We didn’t have to look far to find celebrity style trends this week. With stars arriving in our dear city, our star-gazing was made easy. Celebrities including Diane Lane, Marisa Miller, Maria Menounos and Jamie Pressly made appearances in Louisville over the weekend. Each had a distinctly different look.

We caught up with image consultant, Merika Rock whose team styled one famous woman last week.

“I always get to meet such interesting people and celebrities. I find they are just like us --with the same stresses of finding the right outfit to wear for events and how to do their hair and makeup,” she says.

They even get worried about how to make their looks withstand the weather.

Merika runs M Rock Style, an image consultant company based in Jeffersonville, Ind. and her team styled Bonnie-Jill Laflin for a few events this past week. Bonnie-Jill is NBA's first female scout for the Los Angeles Lakers. She turned to Merika and her team as she got ready for the Julep Ball and the Party in Pink.

(M. Rock Style both styled Bonnie-Jill Laflin for two events this Derby weekend, The Julep Ball and the Party in Pink)

“We were supposed to style her for Derby Day as well, but when the weather report came in, she decided to pull her hair back and do hat and glasses if need be,” Merika said. They ended up styling her for Derby Eve. “Thankfully the weather kept clear and had mercy on her hair and makeup,”

(Bonnie-Jill Laflin at the Party in Pink in her second dress of the night)

Had she styled Bonnie-Jill on that rainy Derby day, she had a few quick tricks in her repertoire. Perhaps you could use them for your next event.

1. When attempting to look good when the weather is bad, products are your friend.

“For fighting humidity, I recommend using products such as smoothing creams, balms and hairsprays that are made specifically for that when styling,” she says.

2. Opt for styles that will work with the weather.

“(What) I find works well is a side ponytail with curls or wave. It can look very classic with your Derby hat and elegant with gowns in the evening time,” she says.

3. Don’t fear last minute wardrobe adjustments.

“There was a comical moment where I’m running from one Galt House building all the way to the other one in 7 inch heels to get her the perfect flower from the flower shop she wore in her hair for the red carpet. Later on Whitney and I returned to her hotel room and came to the rescue with emergency dress alterations when she found her dress maker had made some measurement errors. I was cutting while she was sewing and we had her racing to the Julep just in time for red carpet arrival.”

Original article can be previewed at: http://www.herscene.com/fashion/fashion-features/celeb-style-watch-990

The Buzz | Stylist to the stars for Derby parties

2010-05-04T16:10:00.007-04:00

By Christa Ritchie • critchie@courier-journal.com • May 4, 2010

From left: Amanda Mattingly, Merika Rock, Bonnie-Jill Laflin and Whitney Kayrouz.

Celebrity stylist Merika Rock of M. Rock Style in Southern Indiana (she did Kim Kardashian's hair and makeup last year for Derby) helped get Bonnie-Jill Laflin camera-ready for her Derby festivities

NBA's first female scout for the Los Angeles Lakers got glam by Rock and her team of stylists — Amanda Mattingly and Whitney Kayrouz — for the Julep Ball and the Party in Pink.

Rock and company even had to do some last-minute handiwork on Laflin's outfit.

“We had to do some emergency alterations on her dress,” she said. “We got her done just in time for her red-carpet entrance.”

(preview original article at http://www.courier-journal.com/article/20100504/COLUMNISTS1802/5040321/-1/DERBYFUN/The+Buzz+|+Stylist+to+the+stars+for+Derby+parties)

Merika's Morning Show Interview about ShoeDazzle

2010-02-10T00:00:00.004-05:00

I recently did a morning show with morning show news host, Julie Smith, chatting about a current ShoeDazzle promotion for a red limited edition pump called the "Wynn". Portion of the proceeds go to WomenHeart.

www.womenheart.org

An organization that provides both support and education to woman battling heart disease, or at risk for heart disease. You can find this pump and other fabulous shoes at www.shoedazzle.com!

M. Rock Style Caps Off The New Year!

2010-01-02T16:37:00.052-05:00

Happy New Year Everyone! M. Rock Style capped off another stellar year with more celebrity shoots over the holiday season. Here are a few clients we worked with recently and what they've been up to:

Vyxsin Fiala - From The Hit CBS Reality Show - Amazing Race

Vyxsin, who I blogged about earlier last year, had returned from California over her Christmas Vacation. We styled and photographed her for a sexy new pictorial and got the chance to catch up with her on what's new since her big move to the west coast.
She's been keeping busy with her goth counterpart, Kynt Cothron, also of CBS's Amazing Race, with numerous appearances over the last year, as well as showcased in mainstream publications ranging from People Magazine, TV Guide, and US Weekly to the Los Angeles Times, Variety, and even Nickelodeon Magazine. They've also been keeping busy on auditions, red carpet entries and appearances to the 2009 Scream Awards - not to mention a round 2 at The Emmy's.

Vyxsin adds that Kynt and her have recently appeared on two episodes of the popular television show Bones, staring actor David Boreanaz -Previously of the hit show Angel. Vyxsin herself has recently shot for the NBC comedy My Name is Earl. You can also watch for Kynt & Vyxsin on upcoming episodes of programs including: The Hollywood Judge, HBO's Entourage, and Bravo's Shear Genius.This awesome duo has also kept busy being photographed in advertisements for both Hot Topic and Lip Service - and recently covered in Gothic Magazine. Even though their season of the Amazing Race that aired here in the states has come and gone, it is just recently airing for the first time in many other countries around the world bringing them an international fan base worldwide. What will they do next? Stay tuned!

Next on the list of clients is:

Camille Cothron - From The Style Network’s inspirational home makeover show Dress My Nest, and sister of Amazing Race's Kynt Cothron.

We had the pleasure of photographing Kynt's sister over the holiday season, as she flew in from the west coast for Christmas vacation. This was Camille's first shoot with M. Rock Style, but don't worry it will not be her last, as we are planning another one with her later this year.
Being the younger sister of Goth personality Kynt Cothron of CBS's Amanzing Race, Camille is no stranger to the entertainment world. She currently is Thom Filicia's assistant on The Style Network’s inspirational home makeover show Dress My Nest -Getting ready to be green-lighted for another season. We look forward to seeing what's next on the horizon for this blond bombshell.

Turning the tables from reality television to professional wrestling:

April Hunter - TNA Knockout, Playboy&Penthouse Model, Fitness Competitor and Professional Wrestler

April Hunter stopped in at the start of the holiday season for some fitness photos. She was preparing to compete in the Kentucky Muscle Figure Competition. Nothing new to the body building and fitness circuit, April has a long list of other resume credits which includes pictorials in Playboy, Penthouse and Maxim, as well as television appearances as a professional wrestler and wrestling valet.

TNA Wrestling's Knockouts Special, Spike TV (aired 12/31/09 New Year's Eve)

Having just returned from a European wrestling tour, she appeared on air as a TNA Knockout this past New Year's Eve.

And lastly but not least, spinning things over to the sci-fi arena:

Orli Shoshan - From George Lucus's Star Wars Episode II and III, as Jedi Master Shaak Ti.

I wanted to add a very much delayed announcement on a very special client we worked with back in July I haven't had a chance to blog about. Over the summer I took an adventurous trip up to Chicago and spent the day with Australian Supermodel and Star Wars actress Orli Shoshan. M. Rock Style provided her with makeup and photography services, not for actor headshots or modeling pictures - but maternity photos.

It's not every day you have the chance to photograph a former Jedi Master with child, so we felt privileged to be able to assist her in capturing these precious and intimante moments of motherhood. She has since then given birth to a baby girl and we send our heart felt congradulations to her and her family as she enters into her own adventure of parenthood.

To wrap up this blog, I'd like to announce that our lead photographer Todd Fischer who shot all these celebrity photos, has officially stepped down from shooting M. Rock Style Clients. He is taking time away from the studio to pursue some awesome projects he is currently working on for television. As we say goodbye to 2009, 2010 is gearing up to being another stellar year for both Todd and M. Rock Style.

I, Merika Rock, will be taking over the reigns of photography as lead photographer. But no frets, I've had a good teacher ;) and we are also in the process of training a new assistant photographer as well. As the start of this new decade begins, M. Rock Style is officially a fully all female staff team.

Todd and I would like to take a moment to thank all our loyal clients over the years and wish you all a Happy New Years!

The Fashionista: Merika Rock

2009-10-14T16:13:00.028-04:00

By Javacia N. Harris • October 14, 2009

(Photo by John Rott/ Velocity)

Merika Rock's job is to make other people look good. As owner of the image consulting business M. Rock Style, Merika does personal shopping and provides style services for photo shoots and special events.

She's helped style the likes of Kim Kardashian and local celebs like “Amazing Race” goths Kynt Cothron and Vyxsin Fiala and Julie Smith of “Southern Belles: Louisville.”

Despite her busy schedule, Merika finds time to make sure she looks her best as well. Here's how she does it.

Just a girl

“I'm a girly girl,” Merika said of her style. “I like to feel feminine.”
Merika never shies away from wearing pink, purple or fuchsia, and her pencil skirt is one of her wardrobe staples. Merika doesn't, however, spend a lot of money.
“I like to bargain shop,” she said. “I don't find myself going to expensive stores because I know from season to season styles change so much.”

Merika tends to fill her closet with classic pieces and completes her outfits with eye-catching accessories like hats, belts, jewelry and shoes.

Hairspray

For Merika, a woman's hairstyle is just as important as her clothes and shoes.
“I feel that can really make or break how up-to-date your look is,” she said. “You can't stroll into a place wearing up-to-date clothes and then have a hairstyle that hasn't been in style for the past decade.”

Real women have curves

Merika has enjoyed working with Kardashian in part because she loves her style.
“I like that she embraces her curves,” Merika said. “In a world where fashion magazines push you to be a stick figure, it's refreshing to see curvaceous girls in the limelight.”

Always on the hunt for a bargain, Merika found this dress at TJ Maxx.
This sophisticated clutch is from Target.
She snagged this bracelet at Target too.
Merika's vintage earrings were a gift from her mom.
The legwarmers and shoes are from the Atlanta boutique Junkman's Daughter.

View Origianl Article in the October 14, 2009 edition of Velocity Weekely: http://www.courier-journal.com/article/20091014/VELOCITY/910140352/1064/velocity/The%20Fashionista%20%20Merika%20Rock%20%2032

Glamming Up Kim Kardashian

2009-05-05T12:41:00.004-04:00

Kim Kardashian's silky, smooth strands and flawless Derby weekend makeup weren't the work of the “Keeping Up With the Kardashians” star herself, but the talent of Merika Rock of M. Rock Style (an image consulting, styling and photography services company) in Southern Indiana.

Rock and her team of stylists — Kristal Shannon, Amanda Mattingly and Donnie Skaggs — were in charge of getting Kardashian and her mother, Kris Jenner, glam for all of their Derby festivities.

So what was the bootylicious beauty like up close and personal?

“She was very welcoming… They were very down-to-earth people and a pleasure to talk to,” Rock said. “They were really excited about visiting Louisville, the Derby Spectacular party and their first time to Churchill Downs, adding, “we chatted about Derby fashions, what they were going to wear to both the party and the race, and about this crazy concoction called the mint julep.”

View Origianl Article in the May 5th 2009 issue of Courier Journal at

http://www.courier-journal.com/apps/pbcs.dll/article?AID=2009905050319

Our Shoot with Reality TV Star Julie Smith of Southern Belles Louisville

2009-04-07T20:03:00.002-04:00

Last week we had the honor of photographing our good friend Julie Smith.

Julie is no stranger to the world of Reality Television. She has been on both "The Bachelor Season 4", and soon to air "Southern Belles: Louisville".

The show follows the lives and loves of five young Louisville women determined to make their own way. The 10-episode series features the stories of newly-divorced Kellie, aspiring TV reporter Emily, girl next door Hadley, socialite Shea, and model Julie. It's an intimate look at the professional and romantic lives in one circle of friends -- set against the backdrop of the progressive art-centric and warm community of Louisville, Kentucky. "Southern Belles" premieres Thursday May 21st at 10PM/9c on SOAPnet!

Clothes Call

2009-03-05T16:24:00.010-05:00

Everyone likes a bargain, right? Then how about some free advice from our fashion experts?

By Javacia N. Harris Photos by John Rott • March 4, 2009

Like it or not, your clothes and your style say a lot about you, whether you're at work, at a party or just relaxing at your favorite bar.

"Image is an expression of your character," said Merika Rock, a local image consultant and owner of M.Rock Style. "If you exude confidence in your appearance, you are more likely to have the edge you need to excel in life."

Over the past five years, Rock has helped style actresses, reality TV stars, pro wrestling divas and other celebrities for Derby parties and other events.

We asked Rock and Shondrita Tarrence, who runs the fashion consulting business Stylistic Theory, to give us some tips to help you improve your look.

Don't be a fair-weather fashionista

It's easy to throw fashion to the wayside on rainy, windy or frigid days, but Rock knows how to weather-proof her style.

"I just throw on a trenchcoat, wrap a colorful scarf around my neck, add a trendy knit cap, my favorite pair of sunglasses and purse and I'm good to go," she said. "On a really cold day, don't forget the Isotoners. Sleek, form-fitted gloves just look more sophisticated, especially with a trenchcoat."

Tarrence is a fan of pea coats, down jackets and coats with eye-catching buckles and belts. "When it's cold out, it's all about the coat," she said.

If rain and humidity make your tresses go wild, Tarrence recommends keeping stylish berets, funky fedoras and newsboy hats on hand.

And don't forget to have fun in the rain with some playful rain boots.

"There are a lot of designs out to fit your personality," Tarrence said.

Frugal fashionista

These days everyone's talking about recessionista chic — style for the woman who wants to look good without breaking the bank. If this is you, Rock recommends checking out clearance sales at your favorite department stores, shopping at outlet stores to snag bargains on your favorite brands and shopping out of season.

It's also smart to use accessories to create different looks with gear you already own, she said.

Tarrence suggests hitting stores that offer trendy and classic looks for less, such as Target, Forever 21 and New York & Company. "It's not where you get it from, it's how you wear it," Tarrence said.

Will work for shoes

If shoes are your obsession, Rock is pushing her new venture that lets you indulge your love of fashionable footwear on a budget.

Kim Kardashian's ShoeDazzle.com is "like a Book of the Month Club, but with shoes," Rock said.

Each month, members can choose from a selection of shoes chosen by stylists like Rock. Each pair is $39, shipping included.

For ladies looking to improve their shoe collection, Rock says some must-haves include black pumps with pointed toes, kitten heels and flat, simple thong sandals.

If you're looking for comfort and style, Rock and Tarrence are both fans of wedges and ballet flats.

A natural woman

Your hair is just as important as your outfit.

"Your style should reflect what your hair does naturally," said Kristal Shannon, a hair stylist who works with M.Rock Style. "If you have curly or wavy hair, celebrate it and use a smoothing serum and a curl enhancer along with a diffuser to create soft natural waves."

For ladies with straight hair Shannon recommends a layered cut. If your hair is thin, try a short cut to make your mane look fuller.

"If you try to fight with your hair, it will win," Shannon said. "So work with your stylist to choose a cut and color that is a naturally beautiful improvement of yourself."

What's in your closet?

There are several things that Rock thinks every woman should have in her closet, including a classic tailored suit, a pencil skirt, an A-line skirt, a black sheath dress, a wrap dress, crisp button-front shirts and classic handbags.

Tarrence's picks include figure-flattering jeans, a blouse in a bold color, fitted shirts that flaunt your femininity and more flowing tops and sweaters (as long as they're not too bulky). She also believes it's important to buy items that you can mix and match, especially if you're trying to be both fabulous and frugal.

Dazzling

2009-01-16T00:40:00.007-05:00

January 15, 2009

Written by Angie Fenton
The Buzz Column
Heavy Stuff

(Story Title: Dazzling)

Who can blame Kim Kardashian for cashing in on her fashion sense?

The reality TV beauty operates ShoeDazzle.com, an online shoe subscription service.

Membersfill out a survey on their fashion likes and dislikes. Then, for $39 a month, they receive a new pair of footwear chosen by a panel of personal shoe stylists -- like Louisville resident Merika Rock.

"I would have to say for me, personally, it's all about a good heel with an ankle strap," said Rock, an image consultant. "My closet is never without a pair of them."

Original Article Published at:

http://www.courier-journal.com/article/20090115/COLUMNISTS18/901150310/1062

Merika Rock's Venture with ShoeDazzle Makes News Again!

2009-01-12T20:21:00.000-05:00

Catch me in the January 2009 Issue of Today's Woman

In the hot seat: Merika Rock

2009-01-12T19:03:00.000-05:00

Lafayette native and Jefferson High School graduate Merika Rock is hard to keep up with. She is an image consultant now based in Louisville, Ky., where she helps make a wide range of people look good. So it only makes sense that Rock, 31, is set to collaborate with reality television star Kim Kardashian on a new shoe company called Shoe Dazzle, www.shoedazzle.com.

http://www.shoedazzle.com/

1 Have you met Kardashian yet? What is Shoe Dazzle about?I haven't met her in person yet, but I will be possibly flying out in the spring for their official launch party and perhaps meet her then. I'm extremely excited about my new venture with her company, Shoe Dazzle. I thought the concept was really interesting when I first heard about it. Every month, you receive an extraordinary pair of shoes, kind of like a book of the month club, but with shoes. And it's really economical. You can skip a month if you don't like any of the shoes offered in a particular month.

2 What does an image consultant do?Everything from wardrobe consulting, personal shopping, arranging time with hairstylists, makeup artists, and taking care of spa and retreat bookings for their clients nationwide. They can also provide fitness programs, including a wide variety of fitness classes, and time with personal trainers. An image consultant can assist you in looking your best for photo shoots and special occasions.

3 Who have been some of your more interesting clients?I have either styled, or had in my photography studio everyone from World Wrestling Entertainment superstars and divas, reality TV stars, to a Playboy Playmate. And, they've all been amazing to work with and some of the nicest people I've met. I've been able to cement a lot of friendships along the way. They're just regular people doing extraordinary things.

4 Did your time at Jefferson help mold your career?I'd have to say for the most part I was extremely confused in high school, as a lot of teenagers are, as to what career field I wanted to take. I'd have to say most of my career opportunities started in Louisville where I've lived since 1999.

5 How often do you make it back to Lafayette?I unfortunately don't make it up there as much as I would like. Perhaps once or twice a year I come to visit my family who all still live up that way or they come down to visit me.

My job can be very demanding at times, and I am often working in my studio 12 to 15 hours a day. That's not including office work I try to catch up on in the evenings. And when I'm not doing that, I have to travel for business as well for my company M. Rock Style.I work with a lot of out-of-town models who travel to work with us. They come everywhere from Evansville, Cincinnati, Indianapolis, all the way up to Lafayette. So, I have had quite a few of my hometown people come here to shoot in our studio.On the Net: http://www.mrockstyle.com/

http://www.jconline.com/apps/pbcs.dll/article?AID=2008812120304

Local Stylist Ventures With Fashionista Kim Kardashian

2009-01-12T18:40:00.000-05:00

From mothers to doctors, from Pro-Wrestlers to Pro-skaters, Merika Rock has styled them all top and bottom. Now the Indiana based Fashion Consultant is bringing Hollywood shoe styles to Kentuckiana by venturing with Reality Star, Kim Kardashian's newest project ShoeDazzle.

Rock describes ShoeDazzle as," kind of like a book of the month club, but with shoes." Initially, each individual is asked to complete the Fashion Survey to determine their personal style. Then, once a month, the who's who of the fashion world personally describe and recommend what shoes fit your unique fashion personality. Each member then receives a "perscribed" pair of shoes for only $39 a month. "For those that have a huge shoe fetish such as I, this service is going to be right up your alley. Not to mention it has a bit of flexibly to it. If you decide you want to skip a month here or there because you don't like the shoes selected for that month or just because, they give you an option to do so. Not to mention the shoes are gorgeous and at $39 dollars each pair, economical. What more can a girl ask for!"

Ms. Rock was personally selected by a representative for Kim Kardashian to join the group of style experts from different parts of the nation with Kardashian leading as both the Co-Founder and Chief Stylist. "Our job would be to assist with the selection of shoes that ShoeDazzle members would be sent monthly when they joined."

Currently, Ms. Rock resides in Jeffersonville, Indiana, where she runs M. Rock Style, her image consulting, styling, and photography business.

To learn more about Merika Rock and M. Rock Style's services, visit www.MRockStyle.com or see her at www.ShoeDazzle.com under the "Experts" section.

http://www.louisville.com/content/local-stylist-ventures-fashionista-kim-kardashian

Merika Rock Teams Up With Kim Kardashian!

2009-01-12T18:14:00.001-05:00

Originally Published on December 5th, 2008

I am pleased to announce that I have teamed up with Kim Kardashian
as part of a specially selected group of style experts from around the nation to provide a new and exciting service for a company which she has co-founded called ShoeDazzle. Preview us at http://shoedazzle.com/the_experts

We the fashion experts choose the hottest shoes for you every month based on YOUR individual personality. The shoes we pick for you will express your individuality and self-expression. Unique, yet true to trend.

ShoeDazzle is a monthly membership society. Every month, for just $39, you will receive an extraordinary pair of shoes. The shoes are handpicked for you by us, your personal fashion experts.

Here To Get Started Today! www.shoedazzle.com

Amazing Race's Kynt and Vyxsin’s Farewell Shoot

2009-01-12T17:43:00.002-05:00

Origianlly Published September 9th, 2008

Celebrities, Wrestling Superstars, WWE Divas, Playboy Playmates and Reality Show Stars know where to come when they want great photography and styling services.

We had the pleasure about two weeks ago to do one final shoot with our good friends Kynt and Vyxsin, a day out from their long road trip and permanent move to California. Many of you may know them from the local Louisville Goth Scene, or even more, from the hit TV show of The Amazing Race last season.

The two had decided to make the move to be closer to the entertainment industry out on the west coast, and to continue their pursuit of the Hollywood dream. We've known the pair for many years, and it was a pleasure to be able to set them on their way with some fresh photo content for their actor's headshots and portfolios.

The evening in the studio started with complimentary M. Rock Style services, as our style team worked magic on first Kynt and then Vyxsin's hairstyles. Afterwards I consulted on what makeup looks would look best for their shots and recommended color usage. After I completed the final touches on Kynt's eye makeup and lashes, Vyxsin and I rummaged through her wardrobe and we came up with the setups that would work best for the shoot.

As usual, our internationally known photographer, Todd Fischer, would lead the shoot. This was an especially sentimental photoshoot for Todd as he has been a trusted advisor and friend to Kynt and Vyxsin for some time. Todd is also scaling back his shooting responsibilities soon as he is involved in a 14-hour mini-series project for Sci-Fi channel.

No worries though, as Todd's apprentice Trish Nohalty is more than capable of picking up the extra work. Trish was a remarkable addition to the photoshoot, capturing Kynt and Vyxsin in some of our most favorite photos. There is a certain feeling of accomplishment to know that as Kynt and Vyxsin are handing out headshots and resumes all over Hollywood….that an M. Rock Style photo is what the casting agents will be seeing.

In closing, it was sad to see their headlights pull out of the driveway for the last time. We hope to see them a couple of times a year when they return to visit. And don't rule out a cameo appearance by the pink and black attack on a Sci-Fi channel show in the near future.

Come Join M. Rock Style For The 6 Hours Of Rhythm Derby Eve Gala

2009-01-12T16:57:00.001-05:00

Originally Published On April 24th, 2008

Come join M. Rock Style for the 6 Hours of Rhythm Derby Eve Party this Kentucky Derby!

M. Rock Style is one of the official hosts and sponsers of this gala event and we are heading up both Celebrity VIP Coodinating and Hospitality arrangements for the celebrities attentding, as well as styling them for the event. We are also providing style services for their charity fashion show.

The year's most extravagant Derby Eve party will be at the Glassworks Building at 815 W. Market St. in downtown Louisville, KY. 6 Hours of Rhythm will benefit the Kosair Children's Hospital Foundation autism research and The Actor's Fund.

This evening of Rhythm will begin with a celebrity red carpet entry to an exquisite dinner. The region's finest will show off a gorgeous collection of unique fashions from around the country at the elegant fashion show accompanying dinner. Each fashion will be silently auctioned off over dessert as the models work their way through the tables, allowing each piece to directly appeal to the bidder's senses.

Upstairs, djs will be shaking the house and moving your feet with the funkiest dance music around from 9 o'clock until 2. And still further up, local, regional, and national bands will rock the rooftop from 9 to 2 as well.

Be a part of our exclusive VIP section and enjoy the night in exceptional style and comfort.

M. Rock Style Playboy Playmate Shoot

2009-01-12T16:48:00.003-05:00

Originally Published on Aprila 14th, 2008

M. Rock Style took a break from it's normal business last week to host a very special client. Playboy Playmate Jennifer Lavoie hired us out for the entire Friday to Sunday to shoot a year's worth of photo and video content exclusively for her official website.

Jennifer is well known in the world of Playboy, cast for her centerfold because of her resemblance to Hugh Hefner's former wife Barbi Benton. Jennifer has competed in the toughest race in the world, the Eco-Challenge. The Eco-Challenge was broadcast on USA Network and was one of the first broadcast shows of mega-producer Mark Burnett. The Playboy team that competed in the Eco-Challege is now subject of a 20^th Century Fox movie called "X-Girls".

As many of you know, it's typical to get around 2000 images in a photo session at M. Rock Style. Last weekend, we set a record of 10,861 photos in only 10-hours. Not only did we shoot her weekly members-only content but also shot an incredible photo session re-visiting her classic pictorial for the anniversary of its original published release.

Setting a precedent for this exciting new project, M. Rock Style is proud to announce "Centerfolds Revisited". Never before in the world of Playboy have original Playmates revisited the pictorials that made them famous. Look for Jennifer's pictorial this August exclusively at jenniferlavoie.com, mrockstyle.com, imagestarphotography.com and centerfoldsrevisited.com. We've already lined up many more Playmates from past and present in this exciting new venture.

Another exciting component of the weekend was the kickoff of outdoor photography with M. Rock Style. You've been asking for it for years….and now we're offering it! Our special for May will be the introduction of outdoor photo sessions on our private 2 acres of property. With many outdoor sets to choose from, be assured you'll get the level of creativity, quality and fun that M. Rock Style is known for.

Those of you not quite ready for that outdoor photo spread, don't worry, our new studio is 3 times the size of our previous one. With all new backdrops, sets and props. Shoot inside, shoot outside or shoot in both places during your session – we're here to please!

Don't be fooled by rinky-dink photo studios, "guy with camera" that publishes your private images, or photographers that digitally alter backgrounds of ordinary snapshots of Playmates- and claim them as studio shoots. There are too many of those scam artists in the midwest. We're the real deal. With over 500 satisfied clients, M. Rock Style is the go-to destination for your photo needs.

M. Rock Style would like to give a special thanks to the following style team members and crew:

Todd Fischer/ Image Star Photography - Lead Photographer

Trish Nohalty - Assistant Photographer

Bethany Tiesman - 2nd Makeup Artist

Allie Rose - Hairstylist

Robert Pierce - Videographer