Late Night Internet Marketing with Mark Mason (MasonWorld) » Podcast

LNIM057 – How To Do Niche Keyword Research (Part 1)

podcast@masonworld.com (Mark Mason) — Wed, 15 May 2013 20:02:08 +0000

In this episode, we finally get to that keyword research summary that I have been promising. We also sum up listener reaction to episode 056. Big fun from Kuala Lumpur! All this and more!

This Week Around Late Night IM

This episode was actually recorded in Kuala Lumpur, Malaysia. What a great trip. As you can hear from the audio quality, recording in a hotel room is not great (but beats no recording at all). I had awesome Dim Sum at a place called Din Tai Fung in KL. It’s my favorite place (they have locations throughout Asia.)

How To Do Niche Keyword Research (Part 1)

In the last several episodes, we’ve touched on several aspects of how to do keyword research, but they have all been in bits and pieces. In episode 049 I discussed some things to consider when dealing with the Google Adwords Keyword Tool. In episode 053, we talked about finding Niche Keywords and in episode 054 we touched on Niche Keyword Competition. In this episode, I try to pull it all together for you in a way that hopefully will make some sense. When you are doing keyword research, you basically need to do three things

Understand what you are trying to accomplish
Figure out which what keywords are popular
Understand how hard it will be to rank for those keywords

How to do Keyword research

One note: A lot of times when I say “keyword” I really mean “keyword phrase”. It’s the words that people type into Google when the are looking for something.

Increasingly, the search engine is not only Google, but also Bing/Yahoo and other engines as well. Another thing to note is that web search is not the only kind of search. Other really large search engines include YouTube and iTunes. Amazon is another one (but you don’t have any control over that one really).

There is a very cool infographic on SearchEngineLand that gives a pretty good overview of keyword research. We can adapt that model for affiliate marketing and add to it to come up with a process for keyword research.

1. Determine Your Goal

Figure out what you are trying to do. What action do you want the searcher to take when he comes to your site from the search engine. This is called conversion. You want to “convert” a visitor into something else — a subscriber, a facebook fan, a customer, etc.

Usually with affiliate marketing you are trying get traffic to your site with the hope that the visitor will click a link and buy a product that you are promoting.

In the case of the corn sheller site I am ranking for several corn sheller related keyword phrases. One is buy corn sheller online. Clearly, my goal for that keyword (and most other keywords on that site) is for people to end up on eBay and make a purchase.

Another common example might be converting someone to your email list.

2. Brainstorm for keywords

You need to know what people are actually typing into the search engines. There are tools that can help you discover that, but it helps if you will start by imagining what you might type if you were the searcher.

Put yourself in the mind of the searcher
Consider the commercial intent of the keywords if appropriate
Put your list into the Google Keyword Tool
Think about the long tail.

Here is what SEOMoz has to say about the long tail…

It’s wonderful to deal with keywords that have 5,000 searches a day, or even 500 searches a day, but in reality, these “popular” search terms actually make up less than 30% of the searches performed on the web. The remaining 70% lie in what’s called the “long tail” of search. The long tail contains hundreds of millions of unique searches that might be conducted a few times in any given day, but, when taken together, they comprise the majority of the world’s demand for information through search engines.

Check keyword popularity
Free keyword research tools
- Google Adwords’ Keyword Tool
- Google Insights for Search
- Google Trends Keyword Demand Prediction
- Microsoft Advertising Intelligence
- Wordtracker’s Free Basic Keyword Demand
Paid Keyword Tools
- Keyword Canine
- Market Samurai
- Long Tail Pro
- Micro Niche Finder

Don’t assess keywords based on their traffic, assess them on their potential value.

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Send us your feedback

As always, I’d love to hear what you think about the podcast. Better yet, I’d love to answer your question about Internet marketing on the show. Just drop me a line here on the blog or on the digital recorder at 214-444-8655. Don’t worry, there are no stupid questions. Unless you tell me not to, when you ask a question or leave a comment might even use it on the show.

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LNIM056 – How To Handle Customer Feedback

podcast@masonworld.com (Mark Mason) — Sat, 27 Apr 2013 22:38:54 +0000

In this episode, we talk about how to handle customer feedback when we address some feedback from listener Jack. We also chat more about the corn sheller site and dive into a funk with listener Shawn. All this and more! You gotta love that.

This Week Around Late Night IM

As many of you know that follow me on Facebook, I am currently traveling from Dallas to Malaysia, and I got stuck in LAX because I missed my connection. Since I was stuck in a hotel room anyway, I decided to record this episode — and I was motivated by the main topic of handling customer feedback. This was both because I was around a lot of angry customers at the airport last night, and because I got some great feedback from listener Jack.

Listener Feedback From Jack

Here is what listener Jack had to say:

I am right along with pat flynn and hope you are to regarding constructive criticism and would hope along the lines that people do the same to me with criticism. Just an FYI, your intro is way too long, you lost me at 20 seconds I didn’t even listen to your conversation with Pat Flynn. Sounded somewhat negative and brought out a negative side of Pat. Way too much fluff, get to the point of your conversation already. Bad Bill Clinton impersonation too. I can appreciate you wanting to keep things interesting, but I’m here for information. Great website though. Looks professional. Please don’t take this the wrong way, just as critiquing. Good luck with your site. Wish you all the best.

I thought that was some pretty good feedback — and I want to know what you think about it. I use the opportunity to handle this feedback in the way that I think you should handle feedback in your business: with kindness and an open mind.

Corn Sheller Update

I put AdSense on the corn sheller site, and the result was not great. I report my results and explain what the problem is. It has to do with the difference between the Search Network and the Content Network

Shawn’s Funk

Finally, we hear about listener Shawn’s funk and what I think he should do about it. Maybe that funk advice will help you. Maybe not. But either way, you get to hear the cool funk music from episode 041 again, and that’s cool. The cool music is from Beau Hall and it is call No Sleep Funk.

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LNIM055 – WordPress Attack and Consumer Intent

podcast@masonworld.com (Mark Mason) — Thu, 18 Apr 2013 05:16:36 +0000

In this episode, we talk about the new WordPress Attack, chat more about Niche Keyword Research, why it’s important, and how to think about it. We also tackle a really tough listener question about money making potential in internet marketing. Is it worth the time? All this and more! You gotta love that.

This Week Around Late Night IM

There is a WordPress attack underway. You can read about it on the CERT site. Concern is creation of a massive high-bandwidth botnet.

Here are some things you should do right away

Update all themes, plugins and (of course) WordPress
Make sure that you do not have a user named “admin”
Install Limit Login Attempts plugin

Big thing last week was the end of the Forever Affiliate 6 week coaching program. I can say without a doubt that this is the best affiliate marketing course that I have ever been involved in. It was just awesome. As a result of the course, I have a 20 site plan for 2013 with the goal of having 10 brand new profitable sites by the end of the year.

I’m slower than some of the other people in the course because in addition to my day job, I have this crazy blog and podcast to maintain. My plan is still to report all the results to you as they happen. I have this awesome master control spreadsheet complete with tasks and target dates. I need to update that for “reporting” so that I can easily and accurately tell you what is going on….but the basic snapshot is like this. I have the process broken out into five major steps:

Niche selection — including finding an offer, finding keywords and profit testing
Site Build — this includes getting the domain up and running with WP
Post Content — includes ordering content and images and posting them
Monetize site — includes link tracking, offer placement, etc
Initial promotion — includes cheap promotion before sale for about a month
Paid testing — includes paid testing through PPC
Asset promotion — if the site makes sales, big promotion
Ongoing promotion — rankings achieved, ongoing promotion

Current status

14 niches identified
4 sites built
3 sites have content posted
1 site in initial promotion

Also working on a cool experiment with another 10 sites based on this report from John Leger and Josh Spaulding. The report shows how to make automatic sites in just 4 easy steps using Article Builder and Keyword Canine.

We have had more sniffles, fevers and other junk running around my house. I am starting to wonder if we are cursed. It’s really hard to work on your internet business when you don’t feel great, or when you are taking care of a sick little one. It’s one of the things that gets in the way.

Listener Feedback On From Facebook

Michael Stephens

Mark -I have for some time now been going down the road of affiliate/internet marketing, but the thought that is continually nagging in the back of my mind is that is this really worth the effort? I don’t mind at all working hard for something, and putting in the time, as I realize its not going to occur over night, but I don’t want to do it if its all for nothing and there is no payoff.

I guess I think about it this way – there are certain activities that a person can do that have higher values in an economy than other things. For example a doctor usually demands a higher salary than a clerk in a department store. And I know that if I want to make that higher salary of a doctor, I need to get the education etc. and thus there is a payoff for the effort.

But for internet marketing – there doesn’t appear to be any comparisons – to some extent it feels like I’m rolling dice – it might work and it might not – its a chance. I’m not looking for a guarantee – I just want to make sure I’m using my time wisely and not wasting it. Even if I develop a website that is in the center of my passion and interests, if its not making money and I’m not providing for my family, then its not a business, its a hobby. I heard it said that if you want to catch a whale then you have to go out to the sea where the whales are at- with internet marketing – I can’t figure out whether I’m fishing in the Pacific or fishing in a kiddie pool.
Do you have any thoughts on it??
Thanks
Mike

About Keyword Research

After listening back to the last several episodes about finding niches online, I was reminded about the critical importance of keyword research to everything we do in internet marketing. When it comes to selecting niches for affiliate marketing, one of the most critical criteria is whether or not your’ve going to have an audience for whatever project that you are about to undertake. SEMoz says it really well:

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website. Through the detective work of puzzling out your market’s keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated – with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.

Patrick M Matherne from a Facebook thread here

Hey Mark got a question. I have a site I am staring up that will be based on providing free test questions for people. I am getting really close to having my first mini test out. What I was wondering is how to promote the site on the search engines. Would it be better to go after the test itself or have each page target the question content?

That is a keyword research question fundamentally. You need to put yourself in the shoes of the person that you are targeting. They are trying to prepare for a test — and they are looking for sample questions. What are they typing in Google? Check those phrases. You probably want to target those initially unless you find them too low a volume or too competitive. In your thinking you need to consider what you plan to do with this “prospect” that you give free test questions to. Are you going to sell them a course on passing the test? If so, you’ll want to look at those keywords about studying for the test as well.

Regarding your specific question — again this is a question of intent. If there is search traffic for the question content AND that traffic is part of your target audience, they yes. BUT I expect this is NOT the case for you. Take the example of a computer technician exam. 99% of people searching for “How To Format A Hard Drive” are not searching for that because they are preparing for an exam. They are searching for that because they need to format their hard drive — so they are not your target market. Make sense?

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LNIM054 – Niche Keyword Competition

podcast@masonworld.com (Mark Mason) — Fri, 05 Apr 2013 19:05:25 +0000

Here we are at episode 054. Niche Keyword Competition. This is the third episode in a row where we have touched on niche keyword selection, and today we talk about how you should think about niche keyword competition. Keyword selection and targeting is really important. As I mentioned last week, this can make the difference between success and failure in Internet Marketing.

Once once again I extend our discussion that all started in episode 051 and talk more about keyword competition. In particular, we talk about the way back linking profiles have changed in the post-Penguin era.

I also address listener feedback from Joe where I try to help him choose between Forever Affiliate, Internet Business Mastery Academy and Micro Site Profits.

This episode also features a special Portuguese intro from Cesar Abeid from The Construction Industry Podcast and a cool acoustic version of the theme song from Tim at The Awesome Podcast. Enjoy!

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LNIM053 – Finding Niche Keywords

podcast@masonworld.com (Mark Mason) — Sat, 30 Mar 2013 20:48:30 +0000

Greetings and welcome to episode 053. Finding Niche Keywords is a critical step in Affiliate Marketing. Often times, this step can make the difference between success and failure in Internet Marketing.

Today, I extend our discussion from episode 052 (which all started in episode 051) and talk about finding niche keywords to target in a niche that you care about for your first internet business. In particular, we talk about how to actually strike a balance between search volume and competitiveness — this is especially important for affiliate marketing programs like Forever Affiliate.

We also address some feedback from listener Ian about posts versus pages and I offer a special vocal treat as wll.

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LNIM052 – Finding A Niche That You Love

podcast@masonworld.com (Mark Mason) — Sat, 23 Mar 2013 03:55:01 +0000

Finding A Niche The You Love: Greetings and welcome to episode 052.

Today, I extend our discussion from episode 051 and talk about how to find a niche that you care about for your first internet business. In particular, we talk about how to actually strike a balance between passion and profit for affiliate marketing programs like Forever Affiliate.

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LNIM051 – Passion versus Profit and Interview With Matt from Go2Geo.com

podcast@masonworld.com (Mark Mason) — Sun, 17 Mar 2013 05:36:46 +0000

Passion versus Profit: Greetings and welcome to episode 051.

Today, I work through some listener feedback on Passion versus Profit. Dave from the UK asks me where I stand, since I seem to talk about both passion-focused opportunities like the Internet Business Mastery Academy teaches and Profit-focused stuff like Forever Affiliate.

It’s a great question, and I deal with it head on.

Also, Matt Richardson from Go2Geo.com is in the house to talk about his new service and why it’s important to affiliate marketers. He also gives us a behind the scenes look at starting a new internet business.

This week around LateNightIM

– Traveling again — American is back on track. In February 1987 the Federal Aviation Administration imposed a $9.5 million fine against Eastern Air Lines for safety violations,[11] which was the largest fine ever assessed against an airline until American Airlines was fined $24.2 million in 2010.[12] (WikiPedia)

Johnny Manziel tatoo is fake…

FAKE tattoo..

— Johnny Manziel (@JManziel2) March 13, 2013

I would not put a longhorn tattoo on my chest for a showbox full of gold Krugerands — well maybe.

– Everybody sick — Strep throat is caused by streptococcal (strep) bacteria. There are many different types of strep bacteria. Some cause more serious illness than others. (WebMD)

– LNIM meetup Wed 3/27 at 8PM at the Londoner in Allen, TX
iTunes Review Feedback

5 star review from Eric11155
Practical and very useful information for online marketing presented in a very down to earth manner

Facebook Fan Page

From the land of ice shards — Dave Tudor

Hi from the UK Mark. I listen to your podcast regularly and am one of those ‘on the verge’ Internet marketers trying my best to get started.I get a little confused as to where you stand on the subject of affiliate marketing. On the one hand you actively support guys like pat Flynn who advocate finding a niche that you’re passionate about and build a business around that. On the other you seem to champion Andrew Hansen who seems far less choosy on the content of his sites with the major driver being to select niches that can make money.There does seem a bit of a conflict on this. In my mind you can only really recommend one method and not both. I did buy Andrew Hansen’s latest course (through your affiliate link I believe) but his approach is far more ‘mercenary’ (if that’s the right word) than Pat’s.Please clarify which side of the fence you’re actually on Mark if. You’d be so kind. Thanks.

Matt Richardson — Go2Geo

Great interview from Matt about this interesting service.

From their home page:

Supercharge Your Links

With Go2Geo you can unlock your links from national boundaries and maximise sales by redirecting every customer to the correct destination for them based on their geographic location.

Global becomes local with Go2Geo because One Link has Many Destinations.

You’re In Control

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LNIM050 – Getting Started On Line With Pat Flynn

podcast@masonworld.com (Mark Mason) — Sat, 09 Mar 2013 06:30:36 +0000

Woo Hoo!! Episode 50.

To celebrate, I invited Pat Flynn back on the show to rap about getting started on line.

Pat and I spend some time talking about some of the things that really bother us about the internet marketing industry. One of those things is people that take advantage of new marketers that are just trying to get started. We have advice for people who are just getting started online and we also have some tips for people who need money now.

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LNIM049 – Google AdWords Keyword Tool Tutorial And MY Trip To TWiT

podcast@masonworld.com (Mark Mason) — Tue, 05 Mar 2013 20:17:17 +0000

Google AdWords Keyword Tool Tutorial. This week, I spend some time talking about Google AdWords Keyword Tool basics.

I also talk about my recent brush with greatness at the TWiT studios and update corn sheller earnings.

In this episode of the Late Night Internet Marketing Podcast I talk about

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LNIM048 – WordPress Plugins for Affiliate Marketing With Dustin Hartzler (Part 2)

podcast@masonworld.com (Mark Mason) — Tue, 26 Feb 2013 17:24:51 +0000

WordPress Plugins For Affiliate Marketing with Dustin Hartzler (part 2). We welcome WordPress Guru Dustin Hartzler from YourWebsiteEngineer.com back to the house. Dustin talks all about his favorite must-have WordPress plugins.

I also get some feedback about Forever Affiliate and share a new Internet Marketing Music Video!

This is part 2 of a 2-part interview interview with Dustin.

In this episode of the Late Night Internet Marketing Podcast I talk about plugins.

This is part 2, and here is the entire list of plugins that Dustin covered.

WordPress Plugins For Affiliate Marketing

Techniques for picking the right plugin.
- Google what you are looking for ( function + WordPress plugin )
- Most links will open up in the WordPress repository
- Then here’s what I check
  - Does the plugin have a large banner graphic. This is a relatively new feature within the plugin directory. It helps me know whether the plugin developers took the time to design something creative
  - Next I look at the LAST UPDATED field. I has to have had a revision in the last 6 months for me to consider it
  - Then I look at the number of downloads. If it has a lot, 10,000 or more, it’s probably legit
  - Lastly, I always look to see if it contains screenshots. Lots of plugins don’t so it’s hard to know which ones are good by seeing what the plugin looks like installed.
- Then I will highlight the plugin name and go back into WordPress and search within WordPress. This makes it much easier to install (you don’t have to download, etc.)
Backup
- Backup Buddy ( http://ithemes.com )
- BackWP Up ( http://wordpress.org/extend/plugins/backwpup/ )
- WordPress Backup to Dropbox ( http://wordpress.org/extend/plugins/wordpress-backup-to-dropbox/)
Security
- Better WP Security ( http://wordpress.org/extend/plugins/better-wp-security/ )
- WordFence ( http://wordpress.org/extend/plugins/wordfence/ )
Spam
- Akismet ( http://wordpress.org/extend/plugins/akismet/ )
- Antispam Bee ( http://wordpress.org/extend/plugins/antispam-bee/ )
SEO
- WordPress SEO by Yoast ( http://wordpress.org/extend/plugins/wordpress-seo/ )
Cache
- W3 Total Cache ( http://wordpress.org/extend/plugins/w3-total-cache/ )
- WP Super Cache ( http://wordpress.org/extend/plugins/wp-super-cache/ )
Stats
- Google Analyticator ( http://wordpress.org/extend/plugins/google-analyticator/ )
- Jetpack ( http://wordpress.org/extend/plugins/jetpack/ )
- Google Analytics by Yoast
Related Posts
- nrelate Related Content ( http://wordpress.org/extend/plugins/nrelate-related-content/ )
- nrelate Most Popular ( http://wordpress.org/extend/plugins/nrelate-most-popular/ )
Redirection
- Pretty Link Lite ( http://wordpress.org/extend/plugins/pretty-link/ )
- Redirection ( http://wordpress.org/extend/plugins/redirection/ )
Comments
- Livefyre ( http://wordpress.org/extend/plugins/livefyre-comments/ )
- Disqus ( http://wordpress.org/extend/plugins/disqus-comment-system/ )
- I also like the standard commenting system built in by WordPress. It makes it easy to style this area like the rest of your website
Forms
- Gravity Forms ( http://www.gravityforms.com/ )
- Contact Form 7 ( http://wordpress.org/extend/plugins/contact-form-7/ )
Broken Links
- Broken Link Checker ( http://wordpress.org/extend/plugins/broken-link-checker/ )
Auto Tagging
- Strictly Auto Tags ( http://wordpress.org/extend/plugins/strictly-autotags/ )
What would Seth Godin Do
- What would Seth Godin Do ( http://wordpress.org/extend/plugins/what-would-seth-godin-do/ )

Cool Internet Marketing Music Video

Here is the cool video from Mike L. Silverman (Managing Director at Silver Web Solutions).

Thanks for sending in the cool video Mike!

http://www.youtube.com/watch?v=jJDtTZ0Q1lY

You can see the video directly in youtube here.

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LNIM047 – WordPress Plugins For Affiliate Marketing And Vending Machines

podcast@masonworld.com (Mark Mason) — Sat, 16 Feb 2013 02:12:16 +0000

WordPress Plugins For Affiliate Marketing and vending machines. In this episode I talk about what my mom has to say about vending machines and then I welcome WordPress Guru Dustin Hartzler from YourWebsiteEngineer.com the house. Dustin talks all about his favorite must-have WordPress plugins.

This is part 1 of a 2-part interview interview with Dustin.

In this episode of the Late Night Internet Marketing Podcast I talk about plugins.

Techniques for picking the right plugin.
- Google what you are looking for ( function + WordPress plugin )
- Most links will open up in the WordPress repository
- Then here’s what I check
  - Does the plugin have a large banner graphic. This is a relatively new feature within the plugin directory. It helps me know whether the plugin developers took the time to design something creative
  - Next I look at the LAST UPDATED field. I has to have had a revision in the last 6 months for me to consider it
  - Then I look at the number of downloads. If it has a lot, 10,000 or more, it’s probably legit
  - Lastly, I always look to see if it contains screenshots. Lots of plugins don’t so it’s hard to know which ones are good by seeing what the plugin looks like installed.
- Then I will highlight the plugin name and go back into WordPress and search within WordPress. This makes it much easier to install (you don’t have to download, etc.)
Backup
- Backup Buddy ( http://ithemes.com )
- BackWP Up ( http://wordpress.org/extend/plugins/backwpup/ )
- WordPress Backup to Dropbox ( http://wordpress.org/extend/plugins/wordpress-backup-to-dropbox/)
Security
- Better WP Security ( http://wordpress.org/extend/plugins/better-wp-security/ )
- WordFence ( http://wordpress.org/extend/plugins/wordfence/ )
Spam
- Akismet ( http://wordpress.org/extend/plugins/akismet/ )
- Antispam Bee ( http://wordpress.org/extend/plugins/antispam-bee/ )
SEO
- WordPress SEO by Yoast ( http://wordpress.org/extend/plugins/wordpress-seo/ )

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LNIM046 – Building Links Post Penguin

podcast@masonworld.com (Mark Mason) — Fri, 08 Feb 2013 06:31:26 +0000

In this episode, I am recovering from an evil virus, but I discuss building links post Penguin anyway. I also reveal my plans for building affiliate sites in 2013. As a special treat I air some bootleg clips from my daughter Pam’s recent choir concert, and we discuss the next Late Night Internet Marketing meetup — planned for some time in March.

In this episode of the Late Night Internet Marketing Podcast I talk about …….

This Week In Mark’s World

Still getting over the nasty virus that I caught from Morgan
Pam’s region choir performance last weekend
Awesome interview on the Awesome Podcast
http://latenightim.com/awesome
Spending way too much time listening to the Steve Jobs bio
http://www.latenightim.com/steve

A plan for growing my affiliate business

Been watching all the vids from Andrew Hansen
http://www.latenightim.com/fa
Here is one of the reasons that I am so excited about Andrew
But there are also affiliates who are informative only because they’ve researched the market in which they’re informing. With the power of Google. I can spend 30 minutes of research, and know more about any given product than a person who’s considering buying it. 10 times more in fact. And I can save a potential buyer of that product a HUGE amount of time (and potential heartache) with what I now know. Bottom Line: What we’ve discussed so far is the broad opportunity that exists, and the frame of mind needed to make money as an affiliate in 2013: Providing value.
So, I am going to try an build 10 new profitable sites in 2013
Check out Andrew’s free report
http://www.latenightim.com/fareport

Listener Feedback

Itunes feedback from Consumer Warrior

Questions about link building from Chuck Brown
What kinds of links are working
- I don’t use my full time VA for links
- I am experimenting with higher end paid solutions
What anchor text percentages are you using?
- Highly diversified. No more than 20%
- Actually turns out to be less
What are authority links
- Links that are from high PR sites in your niche.
- Or, links that are from high PR social sites (Squidoo)

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LNIM045 – Is Affiliate Marketing Dead? Interview with Andrew Hansen

podcast@masonworld.com (Mark Mason) — Sun, 03 Feb 2013 06:18:48 +0000

In this episode, I interview Andrew Hansen. I ask him a pretty simple question — can you still make affiliate web sites and turn a profit? His answer is yes, and he has documented how to do it in his new course releasing in February. But for now, we just talk about some of the amazing results that he is seeing in affiliate marketing despite Panda, Penguin and other Google nonsense.

Detailed show notes coming soon.

Links mentioned in the show:

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LNIM044 – The Google Disavow Tool and my response to Pat Flynn

podcast@masonworld.com (Mark Mason) — Thu, 31 Jan 2013 15:00:14 +0000

In this episode, we talk all the Google Disavow tool, the new stats package on WordPress.com, the corn sheller site. I also take some time to talk about Pat Flynn’s Session 053 — All the things that he wished that he had known when he started. It was an awesome session, and it made me pull out the audio recorder in my car and record my own list.

Detailed show notes coming soon.

http://www.youtube.com/watch?v=KIwmduBU8FI

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LNIM043 – My Internet Marketing Goals For 2013

podcast@masonworld.com (Mark Mason) — Tue, 22 Jan 2013 05:19:40 +0000

In this episode, we talk all about my 2013 internet marketing goals and my conversation with very cool listener Chase.

Show notes coming soon.

For now, here is the octopus.

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LNIM042 – Getting Out Of A Business Funk

podcast@masonworld.com (Mark Mason) — Fri, 04 Jan 2013 21:19:54 +0000

Happy New Year and shout out to Cliff Ravenscraft. Thanks for bringing in the show Cliff. You rock!

Thanks for the feedback from episode 041, especially the Great Show comment from Christian on Facebook. Thanks, man.

In this episode, we take a look at 1o ways you can get out of your own business funk. We also answer a listener question about being a non-native english speaking blogger.

In This Show…

Lots of feedback from the funk episode. It seems that lots of people deal with business funk from time to time, so I prepared a list of 11 ways to beat the funk.

1. Name it — you can’t fix something that you don’t realize is happening to you. This is a good reason to have goals and benchmarks and scorecards. You need an early detection

2. Own it — don’t make excuses. Your funk, your responsibility

Source URL: http://www.highexistence.com/choose-happiness-5-ways-to-get-out-of-a-funk

Take Responsibility

Nothing can bring you happiness but yourself.

-Ralph Waldo Emerson

Choose to be happy. Choose to win. Choose to beat the funk.

3. Reconnect with your vision — why are you doing what your trying to do? What does success look like? Imagine the success.

4. Stop bad habits — eating, not sleeping, watching TV, not keeping commitments.

Source URL: http://www.elephantjournal.com/2012/12/6-steps-to-getting-out-of-a-funk-catherine-la-o/

Don’t turn on the TV. It steals your time, and it blocks your creativity.

5. Start some good behaviors

Source URL: http://www.elephantjournal.com/2012/12/6-steps-to-getting-out-of-a-funk-catherine-la-o/

Exercise.

Michael Hyatt Source URL: http://michaelhyatt.com/how-to-get-out-of-that-funk.html

Michael was in a funk and his wife said “Go Run”. Michael says:

When I called her an hour later, everything had changed. My emotional state had shifted—dramatically. I was focused, alert, and upbeat. I had a can-do attitude.

This was a good reminder of something we had learned years ago from Tony Robbins:

Emotion is created by motion.

Bonus behavior — Declutter.

6. Celebrate some of your successes

Write down three things you are thankful for or that you have accomplished.

Quickly, the first things that come to mind. Now, stick the list in plain view for the rest of the day.

When you accomplish something, celebrate.

7. Review success stories and case studies

Lot’s of them available. Check out Internet Business Mastery.

8. Connect with your support network — spouse, friends, etc.

Connect with someone that always cheers you up.

Source URL: http://www.psychologytoday.com/blog/happiness-in-world/201206/how-get-out-funk

Connect with people.

9. Manage Stress

I’m not a huge Huff fan, but this is a neat article

Source URL: http://www.huffingtonpost.com/brant-secunda-and-mark-allen/new-years-resolutions_b_1139090.html

Here is what Mark and Brant have to say about stress:

Chronic stress produces high cortisol levels that gnaw away at your health. Chronically high cortisol will make you sick, physically and emotionally. Stress is linked to multiple factors including these six: negative emotions, too little sleep, poor diet, overwork, toxic chemicals and inflammation. The antidote for stress is balance. Look at each of these six areas individually and work on finding small ways to reduce excesses and achieve more balance in each area. Seek more laughter, calmness and clarity in your life.

10. Help others. Don’t make everything about yourself.

Source URL: http://www.universitysurvival.com/student-topics/getting-out-of-a-funk/

Help someone else work through a funk. Think about Zig too.

11. Get a mastermind group. Lean on them.

Also in the show, we talk about blogging if English is not your native language.

Source URL: http://www.problogger.net/archives/2011/10/13/7-golden-rules-blogging-in-english-for-non-native-speakers/

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LNIM041 – Internet Marketing Funk Recovery

podcast@masonworld.com (Mark Mason) — Fri, 28 Dec 2012 22:25:50 +0000

I’m back on the air — after recovering from what I am calling an Internet Marketing Funk.

In this episode, I talk about my funk, what I think caused it, and what I did to get out of it..

I also make a retraction from episode 040.

In This Show…

We talk about two kinds of stuff ….

Internet Marketing Funk Recovery

more details to follow later today

Listener Feedback: Retraction and Apology

more details to follow later today

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MW040 – Do I Need An NDA When I Outsource?

podcast@masonworld.com (Mark Mason) — Fri, 19 Oct 2012 01:21:51 +0000

I’m on the road in Asia, so this episode has a special and unique quality all its own. Special thanks to the Concierge at the Sheraton in Hsinchu, Taiwan for bringing the show. I honestly have no idea what she said, but hopefully it’s close to correct.

In this episode, I give a shout-out to all the awesome listeners who have left a review in iTunes, my friend Shaun from TexasMountainBikeTrails.com, and a lonely listener in the country of Iceland that downloaded only one episode.

We cover many topics, including whether or not you really need an NDA when you outsource work for your internet business. Also, we take a look at a new site plan from a listener who is planing on moving to Costa Rica to teach English. Finally, we get up to speed on the latest Google announcement regarding Disavowing Links.

In This Show…

We talk about all kinds of stuff as usual.

Fun Times In Asia

I’ve having a great time in Asia. I this episode I talk about a great Dim Sum place that I like called Yum Cha in Singapore’s China Town. We had my favorite Dim Sum there called Xiao Long Bao. This dish is a small dumpling with soup inside. The name means Small Dragon or something like that. If you eat it before the soup cools off, you probably will think that you have a dragon in your mouth.

Shout Outs

Shaun over at TexasMountainBikeTrails.com
Loz over at http://www.thingsmykidsaskme.com

Do I Need An NDA When I Outsource?

If you need legal advice about NDA’s, you should consult a lawyer. I am not a lawyer.

When I was cruising around the forums on Internet Business Mastery Academy site, I noticed (and answered) a question about how to outsource while still protecting your ideas. My answer is a little unconventional, so I decided to mention it in the podcast. Basically, I argue that execution is WAY more valuable than the idea itself, so you don’t need to worry too much about idea theft in most cases. I also offer a couple of things you can do to minimize your risk when outsourcing.

Listener Feedback: Teaching In Costa Rica

I talk a lot about a listener that is planning to move to Costa Rica to teach English.

Listener John is traveling to Costa Rica to get himself certified to be an English teacher to non-native speakers. He wants to have a great travel site thats personal, fun, and very insightful, with tons of info that he picks up along his travels. He asked about monetization and plugins.

Here are the plugins that I recommended to start:

JetPack for both stie stats (free) and Akismet for spam
Yoast WordPress SEO (free)
Sharebar for social (free)
w3Total Cache for performance (free)
Yet Another Related Posts Plugin (free)

Google’s Latest Update: Disavow Links

Finally, I talk about Google’s latest “Disavow Links” tool. I conclude that you only need to worry about this if you have been notified that you have “unnatural links” in webmaster tools, and if you are unable to get them taken down. More on this topic next week.

For now, you can read Google’s announcement on the official Webmaster Tools Blog.

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MW039 – Web 2.0 Backlinks and More

podcast@masonworld.com (Mark Mason) — Mon, 15 Oct 2012 21:53:24 +0000

In this episode, fake radio DJ Wink Dinkerson from KRUD radio kicks off the show and we talk about Web 2.0 Backlinks, a podcast I found called the SEO Podcast, a brief corn sheller update. I also discuss an example of the best kind of affiliate marketing that you can possibly do.

This is the 39th episode. Late again! Once again I did not quite make the expected date of Thursday October 11 – but this time I have a great excuse — I am in Asia!. I got close this time — the episode was actually recorded on Thursday. Next episode is expected Thursday October 18.

In This Show…

Greetings from Asia. Actually I recorded this show just before leaving on my latest Asia adventure. But I did the edits on the plane and in the hotel room, so that counts (sort of). Here is a shot of downtown Hsinchu from outside the front door of the hotel with my iPhone using the Panorama feature.

Best Kind Of Affiliate Marketing

In this episode, I call out Cliff again. This time I highlight how Cliff is doing affiliate marketing the right way. On his podcasts (several) of them, Cliff is talking about his Fitbit. This is a great way to do affiliate marketing by actually adding value. The page that I mention on Cliff’s site can be found at http://gspn.tv/fitbit. Check it out and see what I mean.

Three Kinds Of Web 2.0 Backlinks

In this episode, I answer a question from listener Jeffery, who asks about Web 2.o backlinks. I argue that there are at least three kind of useful Web 2.0 backlinks

Backlinks from content on pages like Squidoo and Blogger
Backlinks from Social site profiles (like the “my site” link in your Twitter profile)
Backlinks from social buzz when people are talking about your pages.

Corn Sheller Update

Looks like we are on a record pace this month — both in terms of stats and earnings.

An Interesting Podcast on SEO

This week while running, I stumbled across The SEO Podcast. I kind of like those guys. Refreshing content and “Street-wise” style. You can check out their Houston Internet Marketing site here: e-WebStyle.com

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MW038 – Google’s Exact Match Domain Update

podcast@masonworld.com (Mark Mason) — Fri, 05 Oct 2012 16:08:35 +0000

In this episode, Morgan kicks off the show and we talk about the Google exact match domain update, Jason and Sterling’s Micro Site Profits course, and my recommendations for The Podcast awards.

This is the 38th episode. Late again! Once again I did not quite make the expected date of Thursday October 4 – but better late than never. I got close this time — the episode was actually recorded on Thursday. Next episode is expected Thursday October 11.

In This Show…

Google’s Exact Match Domain Name Update

I talk all about my thinking about the latest google update impacting Exact Match Domain Names.

Matt Cutts announced a new update on Twitter last week:

Minor weather report: small upcoming Google algo change will reduce low-quality “exact-match” domains in search results.

— Matt Cutts (@mattcutts) September 28, 2012

And then the sky fell. Immediately, a large impact in the influence of exact match domains (EMDs) was detected at SEOMoz.

There has been lots of speculation about all of this. More fun stuff to come.

I mention several links in the segment, including:

EMD Influence data at SEOMoz
AdSense Flippers Article — they were hammered 68%
Excellent article from SEOMoz on Exact Match Domain strategy
Google search change history for September and August 2012
Bing versus Google test from Jonathan Leger

A rant from one of my readers, Chuck Brown.

Micro Site Profits Course

I had lunch with Jason Van Orden the other day. During lunch

we talked about a bunch of stuff, including his new course Micro Site Profits. In the podcast, I errantly refer to the new course from the Internet Business Mastery guys (Jeremy and Jason) as the Micro Niche Profits course. The course is actually Micro site Profits.

Here is my affiliate link to Micro Site Profits

Here is my review of the Micro Site Profits course (still in progress)

This course is designed to create small AdSense sites that you use to make small profits. The last module in the course teaches how to pick on of your favorite micro sites to grow into an authority site. Great plan and cool approach.

Corn Sheller Update

I don’t think that the Corn Sheller site was impacted by the Google exact match domain name update — but I am not positive yet. I said “no worries” in the podcast, but now I am not sure. Stay tuned.

Here is the breakout from the Corn Sheller site sales on eBay I mentioned in the show.

Podcast Award Nominations

I would consider it a personal favor if you would nominate these podcasts for awards.

Business Category: SmartPassiveIncome.com from Pat Flynn

Technology Category: PodcastAnswerman.com from Cliff Ravenscraft

Make your nomination at http://www.podcastawards.com/

Leave Us A Review In iTunes: Thanks so much for your reviews on iTunes. We get a ton of exposure from iTunes, and we really appreciate the reviews there. At last count, we were at 30 reviews and counting. Reviews help us get new listeners — so I really appreciate you taking the time to leave a review.

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MW037 – Greetings From The Queen

podcast@masonworld.com (Mark Mason) — Mon, 01 Oct 2012 03:38:42 +0000

In this episode, I accept well wishes from the Queen, talk about buzz marketing around trending news items, update on the corn sheller and snoring sites, handle more listener feedback, and more!

This is the 37th episode. Late again! I did not quite make the expected date of Thursday Sept 27 – but better late than never. Next episode is expected Thursday October 4. Well, we can hope for that anyway.

In This Show…

Buzz Marketing And Taking Advantage Of Trending News

This week I feature a great article from my friend Lynn Terry. Plan talks about how you can use Buzz marketing to drive traffic to your site, even if you’re not exactly talking about what’s buzzing in the news at the time. It’s a great proven technique that I’ve used personally on the MasonWorld.com blog in the past.

Great article on Lynn Terry’s blog on buzz content

Rebranding Of MasonWorld.com

I talk about my plans for LateNightIM.com. I’d love your feedback.

Josh Spaulding’s New Report

Josh has a great new report called Rapid Niche Profits that he has just released that explains in detail how to build small sites that make small incomes. The great thing about these sites is that they are easy to build, and occasionally the incomes are not small. Josh was going to sell the report for $47, but decided to go ahead and give it away for free. It’s definitely worth the price of opting into Josh’s excellent email list, so head on over and get yourself a copy. It will take you about 45 minutes to read the entire report, and it’s worth every second of your time.

Using Hittail on The Corn Sheller Site

I give a brief update on the corn Sheller site, and I described the new tool that I’m using called HitTail.com. Hit tail is pretty cool. The tool will analyze your incoming search traffic keyword by keyword and identify juicy keywords that you should target in your posts. I try this on the corn Sheller site, but I have to admit that I haven’t done a careful study of the tools of effectiveness. One limitation of the tool is that it can only find keywords that have been used to find your site at least once. Still, I think the tool is really neat, and I am using and paying for it myself, so I thought I would mention it here.

The Snoring Site is a “Failure”?

The snoring site has just simply not worked out the way I wanted it to. This week we show an amazing for visitors. Woo hoo. In this episode, we discuss one possible explanation for why the traffic has been so low.

Listener Question from Jeremy on building backlinks

Finally, we have an excellent question from listener Jerry from Minnesota on the topic of back links. Jeremy wants to know what sort of link building techniques still work today, because he has three niche websites that are underperforming in terms of traffic. I answered Jerry’s question and let them know exactly what I think is working, and what things you should avoid.

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MW036-Adding Affiliate Products To Your Existing Product Line (and more)

podcast@masonworld.com (Mark Mason) — Thu, 20 Sep 2012 16:18:12 +0000

In this episode, I go through more awesome feedback. This time we talk about mixing affiliate products with your own products, we discuss clickbank, and I give an update to the Corn Sheller site.

This is the 36th episode. My new home office furniture is in and the studio has been reassembled. I am back to the weekly publishing schedule again, and the next episode is expected Thursday Sept 27. Well, we can hope for that anyway.

In This Show…

Corn Sheller site at cornsheller.net.

Here are the most recent traffic stats:

As I mention in the podcast, traffic is up, and so is earnings for the site.

And finally, here is the Fiver Gig that I used

Is it OK to mix affiliate products with products you create?

My answer to this listener question is basically that the answer is “yes” as long as you put the customer first.

We also discuss clickbank and the fact that I am looking for ideas for a free webinar.

Let me know what you think.

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MW035 – Feedback About Making Money Online

podcast@masonworld.com (Mark Mason) — Wed, 19 Sep 2012 05:47:36 +0000

In this episode, I spend time going through some awesome feedback about Pat Flynn and try to decide if it is OK to make money online teaching how to make money online.

This is the 35th episode. The weekly schedule was wrecked by new home office furniture (studio was wrecked). I will be back to the weekly publishing schedule again Thursday Sept 20. As always, I will keep trying until I can make it happen on a regular basis.

In This Show…

In this show, I discuss:

The North Dallas Late Night Meetup – a huge success last Tuesday, September 11, 2012 at the Londoner Pub in Allen.
Feedback on making money online
The Foundation and Pat Flynn’s session about it

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MW034 – 6 Reasons Why Affiliate Marketing Is The Best Way To Start An Internet Business

podcast@masonworld.com (Mark Mason) — Thu, 06 Sep 2012 17:54:14 +0000

In this episode, I list the six reasons why affiliate marketing is the best kind of internet business to start, especially if you are new to internet marketing. I also give you an update on the Corn Sheller and Snoring sites. Finally we discuss a tip for the week — the mighty checklist!

I also remind listeners that the we are planning a meetup on Tuesday, September 11th.

Shout out to The Godfather, Don Corleone for kicking off the show.

This is the 34th episode, and I kept to the weekly publishing schedule again. I missed hit my Thursday deadline! Shooting for the next episode on Thursday Sept 13. As always, I will keep trying until I can make it happen.

In This Show…

In this show, I discuss:

The North Dallas Late Night Meetup – we are set for next Tuesday, September 11, 2012 at the Londoner Pub in Allen. If you are coming, let me know by leaving a comment.
The Corn Sheller site experiment. Traffic is coming back. You can see some site stats below. In the stats, you can see the distinct signature of Penguin, some Google dancing, and apparent progress from link building.
The Snoring Site experiment. So far, no good. Updates to follow.
Never put Mayonaise on a hamburger

Why Affiliate Marketing Is The Best

6 Reasons why affiliate marketing is the best
- You don’t need your own product
- You don’t need customer support
- You have less business complexity (including taxes, in my non-professional opinion)
- You have less legal complexity (in my non-professional opinion)
- You have less business risk (think Yoga mats)
The value of checklists. I talk about the book Checklist Manifesto. Really cool book.

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MW033 – Is It OK To Make Money?

podcast@masonworld.com (Mark Mason) — Sat, 01 Sep 2012 05:14:27 +0000

In this episode, I tackle the tough topic of whether or not it is OK to make money online talking about making money online. To be honest with you, this is something that keeps me up at night.

This is the 33rd episode, and I am working hard to maintain the weekly publishing schedule again. I missed my Thursday deadline by 24 hours, but things are improving. Shooting for the next episode on Thursday Sept 6. As always, I will keep trying until I can make it happen.

In This Show…

In this show, I discuss:

The North Dallas Late Night Meetup
The Catholic New Media Conference
A really cool article on ViperChill and a really cool new blog by Billy
A groovy new program called the Foundation
Whether or not it is OK to make money online teaching about making money online (here is the comment on Pat’s blog)
An overview of affiliate marketing (here is my affiliate marketing overview resource)

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MW032 – Why I Podcast, Mobile Website Plugin and much more

podcast@masonworld.com (Mark Mason) — Mon, 27 Aug 2012 11:54:38 +0000

In this episode, I give a shout-out to the place where 10% of my podcast downloads come from (surprisingly, not Texas). I also talk at length about why I podcast, and about the impact the mobile devices should be having on your site.

This is the 32nd episode, and I am already struggling with the weekly publishing schedule again. Still shooting for the next episode on Thursday August 30. As always, I will keep trying until I can make it happen.

In This Show…

In this show, I mention that lots of my site traffic comes from China. I actually call China a continent in the show– I know that China is a country and Asia is a continent. But when it is 1AM in the morning, sometimes mistakes are made. Here you can see almost 10% of the podcast download traffic coming from China.

I mention this cool article about smartphone traffic where a 100% annual increase in visits from internet-enabled mobile devices is claimed. I am not seeing an increase like this, but if you have not updated your site to handle mobile browsers, I suggest that you take a look at the WordPress Plugin WPTouch.

I spend lots of time talking about why I do this podcast. Cliff Ravenscraft (in audio stolen from Podcast Answerman Episode 272) discusses some amazing statistics that he came across in a recording by Earl Nightingale called The Strangest Secret.

After the show, I mention Zig Ziglar. You can find him on Audible.

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MW031 – AdSense Alternatives for Publishers

podcast@masonworld.com (Mark Mason) — Thu, 16 Aug 2012 20:37:25 +0000

In this episode, I answer a listener question about Google AdSense alternatives for publishers – specifically, we look at what you can do if your AdSense account is terminated.

We also talk about my trip to Mexico where I swam with dolphins, Google’s new censorship campaign, affiliate marketing basics and more.

This is the 31st episode, and I am back on a weekly publishing schedule. Hopefully that will stick. As always, I will keep trying until I can make it happen.

In This Show…

Special thanks to random Dolphins for kicking off the show. As I mention in the show, I just got home from Mexico where I had the opportunity to swim with Dolphins. Very cool indeed. Here, you can see a picture of me getting pushed through the water by two 400 pound dolphins. I am actually being balanced on their noses in the second picture.

Two Dolphins preparing for take-off. Hang on!

Balancing on the nose of two beautiful 400-pound dolphins.

Dallas-Area MasonWorld Meetup

Still thinking about a Dallas-Area MasonWorld Internet Marketing Meetup for listeners (and readers) in the Dallas Area. Right now I am thinking about early September on a weeknight around 8PM in a pub (The Londoner) in Allen. If you are interested, please be sure to leave a comment here.

Crazy stuff in my inbox -- I tell you all about the listener that lives just a few hundred yards from my house. Crazy, right?

Google Censorship

I was driving down the road listing to NPR, and I learned that Google announced they are going to start penalizing sites that are reported to have violated copyrights. This worries me a little, and may be a “slippery slope” to lots of bad things. I talk all about it in the show. If Google starts selectively enforcing laws and moral standards, where will that stop? You can read about it on the Google Blog.

AdSense Alternatives for Publishers

Dave from North Carolina has a question about what to do when you are booted out of AdSense. I make two points:

AdSense is usually not the best way to monetize your sites. Usually, one of the many AdSense alternatives for publishers is a better choice.
Try to understand how to exactly match what your traffic is looking for and place a add for that.
If you want something like AdSense, here is a decent (but a little dated) list of AdSense Alternatives from Ross Walker. Google search for AdSense Alternatives” to get lots of ideas.

Other Calls From Listeners

Frank wants to know how to get started in Internet Marketing. My reply to Franks stresses the fundamentals. He also asks about Micro Niche Finder. Here is a video about Micro Niche Finder that I mention in my reply to Frank.
Ryan has a traffic question. What still works post-Panda? I talk about varying anchor text and why blog networks can be a problem.

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MW030 – Review Site Tips, Dallas Meetup, and more

podcast@masonworld.com (Mark Mason) — Sun, 12 Aug 2012 19:01:36 +0000

In this episode, we look at some review site tips – specifically, we look at how you can get content for your review site.

We also talk about my trip to DC, my nephew Greyson, some cool articles about Twitter retweets, and much more.

Our 30th episode. Woo hoo. Still struggling to hit a weekly publishing schedule, but I will keep trying until I can make it happen.

And much more….

In This Show…

Special thanks to my very cool nephew Greyson for kicking off the show. He build a rocking super computer and is working on learning how to program – all at the ripe old age of 11. Wow! Greyson wants to podcast, so I sent him to Cliff’s excellent free podcasting course.

Just got back from DC where I got an amazing tour from a blogger!!! The guy (his name is Paul) was amazing. Best tour ever anywhere of anything. Check out his site at http://www.permanenttouristindc.com/ and be sure to take a tour from him next time you are in DC.

Some cool articles this week

Sam at Affilorama on RSS scrapers and how to defeat them.
Kissmetrics post about why tweets get shared.

Corn Sheller update — Traffic is back down. Deep Linker Pro is the resource that I mention in the discussion.

Video blogging while driving — working on a new project in the Snoring niche. You can check out that post here.

Talk about stalled experiments under the flags of the Open Niche Project and the Niche Site Duel. Going to merge that work and focus on LearnGuitarBasics.net.

Announcing Dallas-Area MasonWorld Meetup

I am thinking about a Dallas-Area MasonWorld Internet Marketing Meetup for listeners (and readers) in the Dallas Area. If you are interested, please be sure to leave a comment here.

Review Site Tips — Getting Content

Of course, if you are building a review site, you are going to need some content. Here are some review site tips about how you can get that content.

Write some real product reviews. Make a list of products you plan to review, the key features you should be looking at and start writing. Be sure to create real reviews that actually help people.

Write product comparisons. Consumers are always looking for help on making an appropriate product decision and comparisons are one way to help them make the decision. I always need stuff like this myself. Make comparison tables. Create categories of products (ex. smartphones, tablets, laptops, etc.) and put together comparison charts and other useful information.

Don’t forget to take pictures. While photos are rarely enough on their own, they can certainly add a wealth of information to a product review. Take and publish product photos readily.

Create screenshots of products used on your computer. Software makes great affiliate products. Just like photos, you can also take a picture of your computer screen and share. You can do this with software, websites you want to demonstrate and more.

Take a video of yourself demonstrating the product, of other people talking about the product, or make an unboxing video. If you’re not familiar with a product, but you know someone who is, ask them some questions and ask them to show the product in a video. Want to learn more about unboxing videos? Check out this content from Pat Flynn.

Take a video Use the Product Reviews features of the Amazon Associates program. This allows you to display review details from Amazon on your website. NOTE: This doesn’t include actually text from the review, but shows ratings and a number of reviews, so users can click through to see them.

The product that I mention in the podcast for Amazon is phpZon (affiliate link).

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MW029 – Interview with Michelle MacPhearson

podcast@masonworld.com (Mark Mason) — Fri, 20 Jul 2012 18:57:13 +0000

In this episode, I interview internet marketing Diva Michelle MacPhearson FromIdeaToEmpire.com.

I’ve been following Michelle for a long time, so a Michelle MacPhearson interview was long overdue. You my know her from her on Internet Marketing This Week podcast (which I really wish should would bring back).

In this episode, I with Michelle about cool stuff like:

Her online story starting in 2005
Her 30 Minute Backlinks product (which I own)
Her thoughts about spam sites and link building
Her recent Pintrest SEO tests

And much more….

I hope you enjoy the Michelle MacPhearson interview as much as I enjoyed talking to Michelle.

To leave a review, just go to masonworld.com/itunes and follow the instructions. Thanks!

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MW028 – Digg is Dead — Is Google Next?

podcast@masonworld.com (Mark Mason) — Sun, 15 Jul 2012 05:45:16 +0000

Back on the mic after a month off, and feeling fine. The rumors of my demise have been greatly exaggerated.

In this episode, I talk about cool stuff like:

Where I’ve been and what I’ve been doing
The Death of Digg and Facebook
Cool stuff I learned from Zig Ziglar about internet business
Some tips for your blog header
The Yes Virus

And much more….

(file updated 7/15 for audio level issues)

If you are interested in finding me in the Internet Business Mastery Academy from time to time, you can join through my affiliate link.

Here is the Gary Vaynerchuck video I mentioned at the end of the podcast:

http://www.youtube.com/watch?v=NqCgtvxX31o

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