MacDonald Consulting Services

Social Influence Marketing

dmacdonald — Thu, 16 Jul 2009 18:36:00 -0700

RazorFish just released their latest report "Social Influence Marketing" - a 'must-read' for all brand marketers looking to forge Social Influence Marketing within their businesses. The essence of this 54-page report (clickable image at the right) can be summed up simply: "Being an active brand...

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Down and Dirty SEO: Optimize Headlines

dmacdonald — Sun, 12 Jul 2009 07:49:00 -0700

There has been a lot written recently on optimization -- so much that most online marketers have a hard time getting their head around all of it. Where to start, what will get more ROI -- or better yet, conversion. Well folks, it's as simple as choosing the right headline. When it comes to content created for web sites,...

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Bloggers: Check Out Word Cloud from Wordle.net!

dmacdonald — Wed, 08 Jul 2009 17:43:00 -0700

Wordle uses a java applet to generate a word cloud – a visual depiction of words that appear from a site's source text. To get Wordle to work, go to their site and enter a URL with an RSS feed. The result is an amazing visual montage based on prominent or frequently used words. The tool offers a...

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