Mackerel Media

Google Wimbledon Slip-Up

Nick — Wed, 01 Jul 2009 13:11:15 +0000

Google is usually very hot when it comes to spelling errors and spelling suggestions when you use their search service. However, it looks like someone at the GooglePlex is having an off-day. The search giant is showing a handy summary of today’s tennis at Wimbledon, but as the screengrab below shows, they haven’t quite spelt “Quarterfinals” [...]

FreeAgent - A Client and a Supplier

Nick — Tue, 05 May 2009 15:48:46 +0000

We’re very pleased indeed to announce that FreeAgent, an online accounting application company, has come on board as our latest PPC client. As the title of the post suggests, we are also a client of FreeAgent: we use their brilliant software to manage all our accounts, bills, expenses and financial admin. With a keen eye on [...]

We Have Been Busy

Nick — Tue, 05 May 2009 15:19:45 +0000

An internet marketing firm will always tell you that if you’re going to start blogging, write regularly and widely. However, in a classic case of cobbler’s children, our blog has been somewhat neglected of late. The truth is that we’ve been very busy on some very interesting client projects and precious little time has been left [...]

New Blog for Southlands

Nick — Mon, 09 Mar 2009 23:15:40 +0000

Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful Northumberland Cottages. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we’ve just completed a re-design and [...]

Robots.txt set to Disallow?!

Nick — Thu, 05 Mar 2009 23:48:29 +0000

Perhaps it’s just coincidence, but we’ve been noticing a rather alarming trend of late, namely robots.txt files being used to block all search engine robots from accessing what should otherwise be a fully accessible web site. In each case, the discovery has come about after a client asking us why their web site has suddenly [...]

Healthy New Client Win

Nick — Wed, 21 Jan 2009 17:57:18 +0000

We’ve been working hard here at Mackerel Media both to generate fantastic results for our existing clients and bring new clients on board. So we’re pleased to announce another win in the shape of Healthy Travel, an e-commerce company that sells a wide range of Mosquito Nets, Insect Repellents and other essential travel supplies. The company [...]

Making the Most of Local Review Web Sites

Nick — Thu, 15 Jan 2009 23:16:59 +0000

Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts. One of the key considerations we espouse is maintaining [...]

Spotify - the iTunes Killer and new advertising platform in one?

Nick — Tue, 23 Dec 2008 17:53:18 +0000

In the past I’ve been a bit of a die-hard when it comes to digital music. Although I’m a huge fan of iTunes and I’m on my second iPod, thus far I’ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in [...]

Searching for the Holy Grail (of Inbound Links)

Nick — Thu, 18 Dec 2008 19:34:19 +0000

Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building [...]

Southlands Farm Cottages Web Site Launch

Nick — Wed, 17 Dec 2008 22:03:37 +0000

Some exciting news here at Mackerel Towers as the wrapping is taken off the first design and build project we’ve handled since starting up - a new web site for Southlands Farm Cottages. Charles and Dee McGowan at Southlands Farm have three beautiful self catering Northumberland Cottages available for rental the year round. They began converting [...]