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	<title>Madden Labs</title>
	<link>http://blog.maddenmedia.com</link>
	<description>Travel Marketing Expertise of Madden Media</description>
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		<title>Preparing your Photoshop file for the Developer:  The Importance of Using Layer Comps</title>
		<description><![CDATA[This is not another blog entry about how to organize your Photoshop file. By now, with over 13,000,000 Google search results on the subject, Designers usually know how to organize their Photoshop layers. If not, it is important to do—so &#8230; <a href="http://blog.maddenmedia.com/preparing-your-photoshop-file-for-the-developer-the-importance-of-using-layer-comps">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/preparing-your-photoshop-file-for-the-developer-the-importance-of-using-layer-comps</link>
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		<title>Analyzing &amp; Optimizing Search Engine Marketing</title>
		<description><![CDATA[So now you’ve started to cut your teeth with search engine marketing. You have pay-per-click ads running on Google and maybe some ads running on Yahoo! and Bing. You’re successfully driving traffic to your website. The next step in this &#8230; <a href="http://blog.maddenmedia.com/analyzing-optimizing-search-engine-marketing">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/analyzing-optimizing-search-engine-marketing</link>
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		<title>Make Geo-Location Tools Work for You</title>
		<description><![CDATA[The past four weeks have been full of travel for me and every weekend I&#8217;ve found myself in a different city. This was pure bliss for a Foursquare junkie such as myself because I appreciate, and even go the extra &#8230; <a href="http://blog.maddenmedia.com/242">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/242</link>
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		<title>5 Ways to Maximize Your Facebook Contest ROI</title>
		<description><![CDATA[Hosting a contest on your page is a great way to promote your company or organization and help organically grow your presence, fan base, and leads. It instantly engages the user and gives them a little something in return for &#8230; <a href="http://blog.maddenmedia.com/5-ways-to-maximize-your-facebook-contest-roi">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/5-ways-to-maximize-your-facebook-contest-roi</link>
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		<title>The Basics of Search Engine Marketing</title>
		<description><![CDATA[Imagine your favorite band is putting on a free concert. You know their music better than anyone, but the crowd at this free show is overwhelming. It seems impossible that you could ever fight your way through the mess and &#8230; <a href="http://blog.maddenmedia.com/the-basics-of-search-engine-marketing">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/the-basics-of-search-engine-marketing</link>
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		<title>Online Display: Think Beyond Clicks</title>
		<description><![CDATA[Destination marketing has never been an easy endeavor, but there was a time when it was less complicated. Now it requires distinct but interlocking strategies for print, online, mobile, social, and public/media relations. More than that, it takes a superhuman &#8230; <a href="http://blog.maddenmedia.com/online-display-think-beyond-clicks">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/online-display-think-beyond-clicks</link>
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		<title>Tailoring Your Website for Mobile</title>
		<description><![CDATA[Converting your entire online presence to something that looks decent on a smartphone is a daunting challenge. It may seem impossible to cram all your sidebars, graphics and navigation onto a 320&#215;480 screen (not to mention, getting rid of all &#8230; <a href="http://blog.maddenmedia.com/tailoring-your-website-for-mobile">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/tailoring-your-website-for-mobile</link>
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		<title>Occupation vs. Recreation – The Difference Between B2C &amp; B2B Email Marketing</title>
		<description><![CDATA[Rarely while I peruse my personal inbox do I want to think about work. When I check my personal email I’m at home with my dog not-so-patiently waiting for me to finish. At work, it’s usually another story. Most people &#8230; <a href="http://blog.maddenmedia.com/occupation-vs-recreation-the-difference-between-b2c-b2b-email-marketing">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/occupation-vs-recreation-the-difference-between-b2c-b2b-email-marketing</link>
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		<title>Unified Twitter Theory</title>
		<description><![CDATA[Anyone who is active in social media wrestles (or should wrestle) with balancing their authenticity, interaction and promotion. Add business to the ring and there is the additional concern of brand custodianship. As a personal and business Twitter-er I have &#8230; <a href="http://blog.maddenmedia.com/unified-twitter-theory">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/unified-twitter-theory</link>
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		<title>SEO vs SEM</title>
		<description><![CDATA[Numerous studies have shown, and a glance at the behavior of your site’s visitors broken down by source will probably corroborate, that traffic from search engines is among the best you can have, if we measure quality by engagement and &#8230; <a href="http://blog.maddenmedia.com/seo-vs-sem">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<link>http://blog.maddenmedia.com/seo-vs-sem</link>
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