Google Analytics 4

Google Tag Manager

Manage all your website tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free.

• About Tag Manager
• Tag Manager Overview from Google

Using the Google Site Kit plugin is the easiest way to install Google Tag Manager on a WordPress website, in my opinion.

You’re invited to focus on your metrics regularly.

Check out Marketing Metrics Mastermind if you’re interested in joining a monthly group to focus on your metrics.

The post Google Analytics 4 + Tag Manager appeared first on Made Better Studio.

I’ve created a quick one-page worksheet to help you tackle your top three marketing goals, this downloadable includes an example provided by one of lovely my clients—Friends of The Cliffs.

1. What are your top 3 marketing goals for the next 12 months?

What are the top three marketing goals that your organization would benefit from achieving this year?

Sometimes it helps by imagining what success looks like, by reviewing why your organization exists in the first place, or by asking others what they feel would be beneficial.

2. If you were wildly successful, what would the future look like?

Go ahead and day dream exactly what success would feel, smell, taste like… uhm.. you get the picture. Picturing the success clearly of each of your three big hairy goals will help you better plan your approach, define metrics, and set milestones.

3. How would you measure that success?

4. Who do you need to connect with have this kind of success?

And finally, let’s bring your audience into the mix. Because, true success never happens alone in a vacuum, so it’s likely you’ll need to find some help or need to connect with others to tackle your three big hairy marketing goals this year.

The post Marketing Goals Worksheet: Kick Off Your Yearly Marketing Goals Right appeared first on Made Better Studio.

Donna Jason of Sacred Lomi – a Made Better Studio WordPress Coaching client since August 2012 – recently designed this beautiful, intention-setting Hawaiian Healing Oracle Card Deck after being inspired during her own writing and research in regards to her professional passion – Hawaiian Lomi Lomi healing massage.

Donna has been dreaming about creating this intention-setting deck ever since she noticed that – even while Lomi Lomi massage focuses on healing with intention – many of her students and clients weren’t really intentional about the intentions they were bringing into their massage session or training.

Donna’s inspiration has led her to design these Hawaiian-healing, intention-setting cards to help you change your thoughts, shift your perspective and cultivate new and positive experiences.

The post Looking for help with setting good intentions every day? appeared first on Made Better Studio.

I realized early that you can’t do it all by yourself, but if you get a team of people united under a common goal you can get a lot of things done in a way that’s simply made better.

I love working with the best of the brightest that the creative, tech, and design industries have to offer, surrounding myself with people who are awesome in ways that compliment my role in the work that I do.

I get a lot of requests from clients and contacts of great people I would recommend for a variety of services. So I decided to collect all the best contacts I have and share them publicly and I’ve named this network the #mbnetwork.

These people are the best of the best at what they do, things like:

• Photography
• Video
• WordPress Customization
• Legal
• Copy Writing
• and more!

These creative, extremely talented, yet self-managing people are awesome to team up with and collaborate together to tackle projects that may be a bit more than one person can bite off. I can highly recommend all of the people within the Made Better Network, so if you’re looking for good people to work with, you’re in the right place.

I’ll be adding more great peeps to the #mbnetwork, but I figured I would at least announce it and see what you guys think! Hope you find it useful.

Interested in becoming part of the #mbnetwork?

If you’re interested in being a part of the #mbnetwork, feel free to submit your details, I’ll review your work and see if you’re a good fit for the #mbnetwork.

The post Introducing the #mbnetwork appeared first on Made Better Studio.

So I’ve created, “Ask April”, a place on MadeBetterStudio.com where you can submit your marketing questions to be answered, for free – in the advice section.

Brilliant, right?

I love answering questions

Happy to provide help to those who are looking for expert advice in the following areas:

• Naming, Brand and Graphic Design
• Marketing / Communication Strategy
• WordPress / Web Development
• Website Management / Optimization
• Content Creation
• Search / Search Engine Optimization
• Growing Community / Customer Base
• Social Media & E-Mail Communications

I am working on other content from “frequently asked questions” that I’ve gotten over the years, but I want to hear from you to make sure that the content I’m putting out there is really relevant to what you need answers on now.

In addition to my expertise, I may be pulling in others from the #mbnetwork to help for questions that may require additional specialty to answer.

So if you have a marketing or website or communication question,
now is your time to have it answered for free.

The only catch is that I’ll be publishing the answer to your question on the blog to help others who might be experiencing the same kinds of questions or issues. But think of all those lovely people who will benefit from getting the answer too!

Once I answer your question on the blog, I’ll shoot you an email letting you know your answer is available. Sounds pretty convenient eh?

So if you have a burning question about getting the word out about your great work, why not Ask April?

Submit your Question!

The post Introducing “Ask April” appeared first on Made Better Studio.

San Diego is an awesome place to visit, but throw in hours of geekery on the road trip + two full days of WordPress awesomeness and you’ve got yourself one heck of an awesome weekend.

Friday was mostly driving with Carol, cooking up good ideas for the 2014 Phoenix WordPress conference, sharing work stories and finding more ways to work with one another.

Carol had brought along all kinds of roadtrip treats (something I’ve found that mothers of small kids do well).  One particular treat is sooo tasty! You have to check out Trader Joe’s Powerberries! Oh my are these delicious! Thanks Carol for the introduction.

Friday night I was left on my own (while Carol went to the speakers dinner – Way to go Carol!), so I took a evening stroll in Little Italy with was lovely, the weather was warm, the sea breeze was refreshing, I even saw some really interesting windows.

Saturday was the main day of WordCamp San Diego, it was so great to meet Austin Passy in person as well as hang out with all the regular WordCamp peeps like Dre Armeda of Sucuri and Chris Lema. Loved the content, and it was great to see the way another city does WordCamp.

Carol’s session was a big hit, and it was so awesome to see someone who I taught WordPress 101 to at a Phoenix WordCamp speaking only a few years later at another city’s WordCamp! Go Carol!

At the after party, Phoenix WordPress peeps Carol, Cody, and Josh Stebel from Page.ly got together for drinks, while mingling with the rest of the peeps enjoying free drink tickets thanks to WordCamp San Diego. After everyone was good a liquored up, Chris Lema broke out Cards Against Humanity.

Now, I love this card game so much I bought my own copy right after I got back into town, but let me tell you this game is not for the faint-of-heart or easily offended. It is after all, a card game for “horrible” people.

It is a really great concept, and I love the way the creators have crowd-sourced their cards and made the cards available for people to print out their own decks.

Sunday, WordCamp San Diego did a business development / for WordPress developers day where the best of the best talked about how those of us who contribute to and help set up others on WordPress can do business better. Got a ton of great notes about contracts, dealing with clients, and making my own schedule.

By the afternoon, Carol and I were ready to go home. Our brains were full and our minds inspired, we packed up the car and said good bye to WordCamp San Diego.

Such a great trip!

The post Made Better Studio @ WordCamp San Diego 2013 appeared first on Made Better Studio.

Those of you who are super close to me have been hearing my long saga that is writing my first book, and thank you so much for all your help and input for the book!

But, for those of you who don’t know about the new book… this post is for you.

Wait, wait, wait! You wrote a book?

It’s true!

The idea was first planted at Lift Off Retreat 5 with Pamela Slim and Charlie Gilkey and the rest of my awesome Lift Offians. I went to this little retreat for solo-business folks to help me gather my thoughts about what I wanted to provide my people (that’s you) in 2012.

I came out with a whole lot of goodness, and especially the perspective to see into the beginners mind. Talking with the variety of hyper-talented, willing to share that come to Lift Off I was able to appreciate the fact that not everyone knows what I know (duh!) and they need it broken down for them and help along they way. I had a ton of topics I wanted to write about, but again my Lift Offian crew helped me find my first book topic. Over and over again, when I asked them of all the topics I wanted to write about, what would they want to know.. they said “What is SEO and how do I do it?”

My people want an SEO beginners guide book that covers the SEO basics – without a crap ton of jargon and with actionable, let’s-do-this-NOW homework. In short, an awesome SEO ebook for small business, solo-prenuers and non-profits who don’t have a lot of time but want to get the benefit and the assurance they’re doing their SEO the “right” way.

So, what is SEO?

SEO is an acronym that stands for Search Engine Optimization.

It’s optimizing your content, your website, and your reach on the web so you can be found for relevant terms when searched for on Google, Bing or other search engines.

SEO is…

•    not magic
•    not hard
•    works really well when done right
•    free as long as you’re willing to put in the work
•    something worth spending time on

How do I do SEO?

For this part of the question you can download SEO Made Better ($35) to get started.

I have taken all the SEO process and educational content I do with my clients and have written it down for you in a simple, quick, easy SEO guide book with actionable homework, a jargonese glossary, and hand-picked resources.

Here’s the Table of Contents just so you can see what we’re gonna cover.

• CHAPTER 1 – The Technology Behind Search:
  Spiders, Queries, and definitely some Mystery!
• CHAPTER 2 – Your Toolbox: Google Webmasters,
  Google Analytics and Yoast SEO for WordPress
• CHAPTER 3 – Selecting the Right Keywords
• CHAPTER 4 – Using Keywords within Content
• GLOSSARY – SEO Jargon Explained

I laid some simple groundwork for this guidebook early on. This SEO ebook needed to:

•    Share the simple methodologies
•    Be helpful
•    Break it down
•    Be realistic
•    Show you that you are smart enough and empower you to do the work
•    Be current and relevant: based on Google’s recommendations (and other search engines) using WordPress, a common content sharing tool.

There is gold at the end of the tunnel. While you’re working on optimizing for search, you’ll also:

•    Get insight on what your people like and want
•    Connect with audience that is looking for you
•    Get in front of the right people, who are interested in your offering
•    Become known for quality content
•    Get the data and details you need to make business decisions.

I’m super excited to share this content with you, and I hope that if you find in any way that I can make this SEO ebook even better, please let me know. I look forward to your feedback and success using this SEO guide book.

Do you know someone or would your people benefit from knowing about the SEO Made Better ebook?

Perhaps you’re one of my readers who is a super-smooth cool cat in the industry of SEO or Marketing or Business and already know SEO.

If this is true for you, I would love to get your help to get this in the hands of as many do-good businesses and non-profits as I can and make sure the information is as helpful as possible.

If you would like to help me promote the book, check out the media kit or email me to receive a free copy of the book for your review and critique.

This book would not be possible if it weren’t for the following people…

I just want thank some of the incredibly generous people in my life (in no particular order), without them this book would have not have been possible. Much <3.

Pamela Slim – Pam is the best business coach in the whole world (at least in mine), she enables me push through boundaries outside and in that hold me back, when I need a good stiff kick in the right direction, I can always count on Pam. The best part is that she does it with amazing grace, authenticity and love. I can’t say enough about this woman, but you get the point.

Charlie Gilkey – Pam introduced me to Charlie and I’m so glad she did! Charlie has amazing tools and advice on how to be more productive and keep in line with your goals and dreams. It’s with his planners that I managed to squeeze in writing this book while working full time with amazing clients I love.

Lift Off Retreat Crew – Pam and Charlie got together a lovely group of solo-preneurs and small business people in 2012, it was at this Retreat that the seed for SEO Made Better and the Made Better Books series was born out of the brainstorms and helpful advice I received from all the kind-hearted souls that helped me see the way.

Jennifer Lyle – Jennifer has been along every step of the way helping me better understand why this book should be written and who it should be written for.Reminding me of my client’s needs and interests – keeping them in focus at all times.

Charlene Kingston – A veteran in e-book creation, Charlene is so much more than a mentor for me. Her caring heart, wise advice and always listening ear have been there for me countless times – through the good and bad.

Joshua Ziering – Josh is awesome, he razzes me every time I see him to get this book completed. His passionate insistence that I have what it takes to rock this has totally helped me keep going, especially when the going gets tough.

Kristen Foht Huffman – Kristen is the editor every author should hire. Her dedication, educational revisions and responsiveness during this project have definitely made this book way better than it could have been with me alone.

Melissa Balkon – Melissa has taken this challenge on with such creative vigor, and I am so thankful for her talent to be included in this project. Her talent has made this book digestible, great to use and even more helpful.

My Community – Thank you to my wonderful community for teaching me, backing me up, connecting me to those I love to serve, and showing me new things all the time. You inspire me to keep pushing and this book is because of that.

My Clients – If it weren’t for my clients I wouldn’t have the knowledge of why and how these things work. I can’t wait to share what I’ve learned with you, and to see this knowledge help you achieve your goals, hopes and dreams.

My Dad – This man means more to me than he will ever know. My father is my best friend, ultimate confidant, best instructor on life, not to mention roommate. He’s kept me sane.

SEO Made Better ebook is just the beginning!

This SEO ebook is just the beginning. I’m currently looking into having this as a print-on-demand book available through Amazon.com and/or lulu.com, so if you’re sad this is just a PDF download SEO ebook, don’t worry, I’m working on a printed option for you!

In the future (if there’s interest), I’d like to put on a webinar series discussing each chapter of the book and walking you through the homework in small group session. If you’d be interested in attending this type of class, please let me know either in the comments or by emailing me.

You may notice the “Made Better Books” series title at the top of the book… Yep you got right, not only did I write one book, but I’m starting a series of books! The next one I think will be around creating great content or how to do a great launch, but if you know of a topic that you’d love to read about, please let me know down below (right there in the comments)!

The post SEO Made Better is born! appeared first on Made Better Studio.

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.

~ Simon Sinek (@simonsinek)

The post Listening to Why the Question Was Asked in the First Place appeared first on Made Better Studio.

If the press is only writing about how much money you raised, it’s because you haven’t done anything bigger.”

~ Ben Kaufman

The post What Have You Done Lately, Besides Raise Funding? appeared first on Made Better Studio.

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