MADVERTISING

NUMBER OF THE DAY

°flo — Thu, 01 Jan 2009 22:36:15 +0000

Total number of visitors to my blog. Today. On January 1st. At 1 p.m. No kidding!

INVISIBLE – how a homeless man turns transparent

°flo — Sun, 21 Dec 2008 19:35:59 +0000

Intelligent ambient media concepts examine new ways of interacting with their surroundings. They blend in to stand out. A good ambient installation beats every billboard in making a message visible. Or invisible! Here is how we made a man dissappear.

CREDITS:

Client: fiftyfifty street magazine
Agency: Euro RSCG Duesseldorf
Creative Directors: Florian Meimberg, Torsten Pollmann, Felix Glauner
Art Director: Jean-Pierre Gregor
Copywriter: Till Koester
Production Company: CONGAZ Visual Media Company

NET NUGGETS 12/01/08

°flo — Mon, 01 Dec 2008 22:49:02 +0000

How stuff works.

After tagging Air Force One, DROGA 5 goes viral again. For Guitar Hero World Tour.

At least one belongs on every christmas wish list: GENERAL ROBOTS

Hypnotic and very very addictive: AUDITORIUM

BOOORING!

°flo — Sun, 30 Nov 2008 21:13:22 +0000

A meme. Well.
I was never gonna take part in any of those blog chain things. But because I like sneaker-seb and because he was the one who tagged me and because that movie that’s just on TV really sucks and because the cutest 12-weeks-old boy on this planet just just got tired of playing and fell asleep right next to me and because I just opened another bottle of wine and because I’m a little drunk – I’ll do it.

OK. Six boring facts about myself. That’s easy.

1- I take a tattered grey bunny with me whenever I travel to productions. It talks to me.

2 – The bunny’s name is also the password to my WLAN at home.

3 – My mom is the only person that still calls me by the very silly nickname my friends gave me back in high school.

4 – I used to be an acolyte in a catholic church. My (identical) twin brother and I were always appointed on christmas and easter masses because we looked so symetrical next to the altar.

5 – 18 years ago, when my twin brother’s not-so-intelligent girlfriend came over to our house, I pretended to be him. She didn’t notice.

6 – Last February, I had a lucid dream.

That’s it. According to the rules, I have to “tag” six other bloggers. Sorry, guys! Your turn.
roObin, Hemant, Sascha, Nijko, Beers & Ideas (that counts as two!)

THE RULES
• Mention the rules on your blog.
• Tell six quirky yet boring, unspectacular details about yourself.
• Tag six other
• Go to each person’s blog and let them know they are tagged.

WHODUNNIT?

°flo — Thu, 27 Nov 2008 21:23:10 +0000

A whodunnit (for “Who done it?”) is a complex, plot-driven variety of the detective story in which the puzzle is the main feature of interest. The reader is provided with clues […] before the solution is revealed.

(WIKIPEDIA)

WHO DONE IT:

Advertising Agency: WCRS, London, UK
Creative Directors: Yan Elliott, Luke Williamson
Art Director: Kit Dayaram
Copywriter: Tom Spicer
Agency Producer: James Lethem
Director: Chris Palmer
Production Company: Gorgeous
Editor: Paul Watts at The Quarry
Post-production: The Mill
Audio post-production: Wave

WHO IS JOHNNY X?

°flo — Mon, 24 Nov 2008 01:12:55 +0000

SONY ERICSSON enters the arena of branded entertainment. “Who is Johnny X” is a webisodic online thriller in 9 parts. A man wakes up in a nightly Bangkok street. The amnesiac hero tumbles through the Thai capital on his mission to rediscover his identity. His companion: SONY ERICSSON’s iPhone rival Xperia X1. The smatphone helps Johnny piece together his forgotten past. And along the way demonstrates its innovative features and personalizable interface.

The fast-paced web drama was directed by Stuart Douglas (Nice Shirt Films) and shot over a 10 day period in Bangkok.

But even though the mini series is quite diverting and very well-produced, it leaves a stale aftertaste. Because everybody who hasn’t lost their memory will notice that Johnny’s fight against the oblivion seems just a bit too similar to Christopher Nolan’s reverse-chronology masterpiece “MEMENTO”.

QUOTE OF THE DAY

°flo — Sat, 01 Nov 2008 18:17:00 +0000

People don’t read ads. They read what interests them. Sometimes it’s an ad.

(Howard Gossage)

NET NUGGETS 10/29/08

°flo — Wed, 29 Oct 2008 22:40:06 +0000

UMERIC reloaded. The Sydney based motion design studio relaunched their website. A visual feast from down under.

Explosive slow motion skateboarding directed by Spike Jonze. Epic.

Revealed: The true secret of GUINNESS.

MACHINE GUN IN WATER. Oil on canvas. The strange and beautiful art of Benjamin Anderson.

The visual voice of Guinness

°flo — Fri, 03 Oct 2008 15:55:44 +0000

Wow. I just saw my personal commercial of the month. With “Spoken word” for Guinness beer, Saatchi & Saatchi London brings us a powerful piece of film whose impact doubtlessly exceeds its 60 second duration.

US directing collective SHILO, known for their design-infused approach to storytelling, shot the stunning ad in a New Jersey harbor. The philosophical monologue of “spoken word artist” Ainsley Burrows is illustrated by animated visuals that seamlessly blend into the live-action performance. Full marks!

CREDITS

Advertising Agency: Saatchi & Saatchi
Creative Director: Tim Hearn
Production Company: Shilo
Director: Shilo
Director of Photography: Martin Ahlgren
3D: Tamir Sapir
Music & Sound Design: Human

(VIA)

INSPIRATION TO GO – PDF mags

°flo — Sun, 28 Sep 2008 18:22:20 +0000

Print is dead.
(the internet)

They are easy to compile. They are space-saving. And they don’t wrinkle: PDF magazines are a powerful promotional tool for agencies and design collectives to showcase their work. Their content spreads from graphic design, illustration and typography works to in-depth articles and interviews on just about any field of visual and communication arts.

One of the biggest virtual newsstands is PDF-mags.com. With hundreds of PDF magazines from across the globe, the fast-growing site is swiftly becoming the hub for online magazines.