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		<title>Festival Series: BluRay versus DCP</title>
		<link>http://madwerkz.com/htdocs/2012/07/29/festival-series-bluray-versus-dcp/</link>
		<comments>http://madwerkz.com/htdocs/2012/07/29/festival-series-bluray-versus-dcp/#comments</comments>
		<pubDate>Sun, 29 Jul 2012 07:46:14 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital Cinema]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[Grading]]></category>
		<category><![CDATA[MadWerkz Studios]]></category>
		<category><![CDATA[BluRay]]></category>
		<category><![CDATA[Color Correction]]></category>
		<category><![CDATA[DCP]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=131</guid>
		<description><![CDATA[Our latest DCP was for the Indie Doc Derby Baby, produced by Dave Wruck and Robin Bond for Robin Bond Media. The film, which has no less than 100 Showtimes across the country Derby Baby showtimes, is a great project &#8230; <a href="http://madwerkz.com/htdocs/2012/07/29/festival-series-bluray-versus-dcp/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div id="attachment_137" class="wp-caption aligncenter" style="width: 650px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2012/07/0003X7-Rettig.jpg"><img class="size-large wp-image-137" title="0003X7-Rettig" src="http://madwerkz.com/htdocs/wp-content/uploads/2012/07/0003X7-Rettig-1024x576.jpg" alt="Still From Film Derby Baby" width="640" height="360" /></a><p class="wp-caption-text">Still From Film Derby Baby</p></div>
<p>Our latest DCP was for the Indie Doc <a title="Derby Baby The Film" href="http://www.derbybabythefilm.com/" target="_blank">Derby Baby</a>, produced by Dave Wruck and Robin Bond for Robin Bond Media. The film, which has no less than 100 Showtimes across the country <a title="Derby Baby Showtimes" href="http://www.derbybabythefilm.com/showtimes.php" target="_blank">Derby Baby showtimes</a>, is a great project which we were proud to help get on the big screen. The film&#8217;s Producer&#8217;s contacted us seeking to find out more about the DCP option. They understood BluRay or even a HDCam tape delivery were options but they wanted to see if a DCP could be done quickly and inside the Indie Budget they were working with. One of their first questions centered not around price but around the benefits of a DCP over a BluRay.</p>
<p>The wide adoption of BluRay, after the HD-DVD/BluRay Wars (remember those?), gave us a standard that has allowed theater owners to offer a presentation platform of high resolution and reliability to today&#8217;s Independent Filmmaker. The ease at which a disc can be authored and played back on almost any machine, worldwide, coupled with the fact that the 1080p format scales nicely with the Digital Projection 2K standard and it&#8217;s relatively cheap disc/burner cost, make it a great tool for the filmmaker looking to release his/her film.</p>
<p>So why use a DCP?</p>
<p>First let&#8217;s answer the question, what is a DCP? DCP stands for Digital Cinema Package. In short, a DCP is the digital equivalent of a 35mm film print.   It is what you give to a commercial theater so that they can screen your movie on a digital ( also known as &#8220;D-Cinema&#8221;) projector.  Like a 35mm print, a DCP is a world-wide standard.  If you walk into any D-Cinema theater, anywhere in the world, they can play your DCP without a problem. It can handle files up to 4096k in size and runs at speeds up to 250 Mbit/s! It also operates in XYZ Colorspace rather than videos YUV/RGB Colorspace. So in short, it is made to as closely simulate the image complexity and fidelity of film as possible.</p>
<p>But why spend the money on a DCP? Is a DCP really that much better than a BluRay. In short, yes!</p>
<div id="attachment_139" class="wp-caption aligncenter" style="width: 690px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2012/07/dcp.jpg"><img class="size-full wp-image-139" title="dcp" src="http://madwerkz.com/htdocs/wp-content/uploads/2012/07/dcp.jpg" alt="" width="680" height="800" /></a><p class="wp-caption-text">BluRay, DCP Frame compared</p></div>
<p>A BluRay gives you easy access to the 1080/24p spec, and 5.1 Dolby Surround audio. and having seen many BluRay projected films, It can look stunning given the author encodes at the highest rate allowed, color corrects with D-Cinema in mind and uses as close to master quality as they can. But even with those pluses, the BluRay has the following limitations;</p>
<ul>
<li>Since the Projector screens at only 2k or 4k, any HD material will introduce bars on the sides.</li>
<li>Most likely your compression will come in somewhere around 12 to 25 Mbit/s, falling way short of the 250 allowed by the server.</li>
<li>Since there is no standard on authoring, encoding from say a H-264 web release to BluRay is allowed, meaning there is nothing to prevent you from burning your 640 x 480 scaled Youtube video to disc.</li>
<li>A mistake in the authoring process can result in an unplayable disc.</li>
<li>Films, can for the most part be copied by anyone.</li>
</ul>
<p>DCP standardizes the process, giving the filmmaker full access to the 2048k/4096k image format, and it allows films shot in 2:35/2:40 to be projected as intended. The DCP will not be created if the source footage is not within the strict DCP spec. Another benefit is that DCPs don&#8217;t wear out like 35mm or scratch like BluRay&#8217;s.  Digital copies do not degrade, so you&#8217;ll never have a broken, scratched or dirty DCP.  The 1000th screening will look just as perfect as the first. Also as stated above, If you walk into any D-Cinema theater, anywhere in the world, they can play your DCP without a problem. Often housed in a military grade USB drive, factors such as scratching and damage from transport are nonexistent. And since the package is housed on a Linux formatted hard drive and in a muxed jpeg2000 format, copying a film is extremely difficult.</p>
<p>Another factor, and a very important one if you care about the look of your film or your film depends on the look to enhance audience participation, is regardless of what you deliver on, that your film will be projected in XYZ Colorspace not in the YUV/RGB Color we are all used to from our television sets. DCP&#8217;s are automatically converted to XYZ in the packaging process. DCPs and theatrical D-Cinema equipment will make well-shot and color-corrected footage look absolutely fantastic.  The color gamut and contrast are far superior to anything you&#8217;ll see on your computer monitor.</p>
<p>3D DCP&#8217;s are easy to encode and package. There currently is no solution below 5k for authoring 3D BluRays.</p>
<p>Lastly, In order to be considered for an Academy Award, your film must be delivered on either a film print or a DCP. For full specifications, go here, <a title="Oscar Digital Projection guidelines" href="http://www.oscars.org/awards/academyawards/rules/digital.html" target="_blank">http://www.oscars.org/awards/academyawards/rules/digital.html</a></p>
<div id="attachment_136" class="wp-caption aligncenter" style="width: 650px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2012/07/DB-trailer-logo.jpg"><img class="size-large wp-image-136" title="DB-trailer-logo" src="http://madwerkz.com/htdocs/wp-content/uploads/2012/07/DB-trailer-logo-1024x576.jpg" alt="" width="640" height="360" /></a><p class="wp-caption-text">Derby Baby Logo</p></div>
<p><strong>Derby Baby DCP</strong><br />
A darling film, about love, addition and ring rash, Derby Baby was turned into a DCP from a sequence of Tif files and a set of discrete 5.1 audio files. The original film was uprez&#8217;d from 720p to 2k by Dave Wruck and sent to us via a Hard Drive. The finished 90 minute film was sent to a D-Cinema in Los Angeles for screening on a CRU 100 gig hard drive. To get more information on the film, go to <a title="Derby Baby Film" href="http://www.derbybabythefilm.com/http://" target="_blank">http://www.derbybabythefilm.com/</a></p>
<p>So what special steps do you have to do in order to prepare your film for a DCP? Contact us and we&#8217;ll gladly walk you through the steps.</p>
<p>The price of DCP&#8217;s have come down drastically in the last few years. The choice to go with the format used by all the major studios versus BluRay is a much easier one today. The ability to compete with the majors is now fully within your grasp. For instance, we offer dynamic packages starting around $10 per minute. Visit us at <a title="MadWerkz" href="http://www.madwerkz.com/showreel/dcp.html" target="_blank">www.madwerkz.com</a> or contact us at <a title="email madwerkz" href="mailto:sales@madwerkz.com" target="_blank">madwerkz</a> for more info on creating DCP&#8217;s. Happy filming.</p>
<p>Joddy</p>
<p>&nbsp;</p>
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		<title>The Art of The Guillotine: Finishing Sentences</title>
		<link>http://madwerkz.com/htdocs/2012/03/04/the-art-of-the-guillotine-finishing-sentences/</link>
		<comments>http://madwerkz.com/htdocs/2012/03/04/the-art-of-the-guillotine-finishing-sentences/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 10:46:21 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Grading]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Editing]]></category>
		<category><![CDATA[Storytelling]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=123</guid>
		<description><![CDATA[&#8220;The best collaborations are the director-editor teams, where they can finish each others sentences,&#8221; These are the words of Writer/Director and all around &#8220;Do-it-Different Guy&#8221; Quentin Tarantino when asked what the most important collaborations where in making a film. He &#8230; <a href="http://madwerkz.com/htdocs/2012/03/04/the-art-of-the-guillotine-finishing-sentences/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>&#8220;The best collaborations are the director-editor teams, where they can finish each others sentences,&#8221;</em></p>
<p>These are the words of Writer/Director and all around &#8220;Do-it-Different Guy&#8221; Quentin Tarantino when asked what the most important collaborations where in making a film. He went on to add that his own editor, Sally Menke, was his &#8220;only, truly genuine collaborator&#8221;. Indeed, even noted Film critic Walter Kerr has argued that editing is comparable in its importance to directing itself, and should be credited as such; he wrote &#8220;At the very least, it seems to me, the editor&#8217;s credit should be rescued from its place near the bottom of the list, an area we may call Oblivion&#8230;. Second position is where he belongs, and no lower, if we&#8217;re still going to hold him to also-ran status.&#8221;<sup id="cite_ref-0">[1]</sup></p>
<div id="attachment_127" class="wp-caption aligncenter" style="width: 270px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2012/03/inline-thelma-schoonmaker_1.jpg"><img class="size-full wp-image-127" title="inline-thelma-schoonmaker_1" src="http://madwerkz.com/htdocs/wp-content/uploads/2012/03/inline-thelma-schoonmaker_1.jpg" alt="" width="260" height="302" /></a><p class="wp-caption-text">Oscar winning Editor Thelma Schoonmaker</p></div>
<p>Recently, we&#8217;ve seen a lot of films where the end credits read as such, <em>Written, directed, edited, sound mixed and starring&#8230;.</em> insert one name. Never mind the circus which comes with acting and directing yourself, but the one that gets us is the WDE (writer, director, editor) or Indie Trifecta.</p>
<p>The greatest downside to cheap digital tools is that any Filmmaker can now pull off the Trifecta (writing, directing and editing) or even the dreaded Quad Singularity, Writing, Directing, Editing and Acting!  (See that black hole ahead, that&#8217;s your film!). The old world notion that a filmmaker should have to raise funds to hire or pitch professionals to work/gift on their films is no longer necessary (Hint: if you can&#8217;t convince an individual to invest in your project (funds or gifted work), maybe a re-evaluation of your Project might be called for) In the words of one filmmaker,<em> &#8220;Final Cut Studio comes with a manual, so why do I need an Editor, Colorist or Sound Mixer?&#8221;</em> (The next Oscar winner to get up and thank Apple or Avid for creating a great manual will be the first)</p>
<p><em>This post is not a comment on the hobby filmmaker or the occasional practitioner, but to the auteurs/pros and career filmmakers who dream of one day holding a statue in their hands (as we do also).</em></p>
<p>Today, filmmakers yearn for EPICs and Scarlets, but how many times have you heard someone long for a Murch or a Cox? I think the latter is far more vital to success (I have an EPIC and I&#8217;d trade it for a Murch/Cox or even an Angus Wall in a heartbeat). As proof I point to this long list of Oscar winning filmmaking collaborations;</p>
<h2>35 years and more</h2>
<ul>
<li title="Cecil B. DeMille"><a title="Francis Ford Coppola" href="http://en.wikipedia.org/wiki/Francis_Ford_Coppola">Francis Ford Coppola</a>: <a title="Walter Murch" href="http://en.wikipedia.org/wiki/Walter_Murch">Walter Murch</a> (1974–present), <em><a title="Apocalypse Now" href="http://en.wikipedia.org/wiki/Apocalypse_Now">Apocalypse Now</a></em> (1979).</li>
<li><a title="Martin Scorsese" href="http://en.wikipedia.org/wiki/Martin_Scorsese">Martin Scorsese</a>: <a title="Thelma Schoonmaker" href="http://en.wikipedia.org/wiki/Thelma_Schoonmaker">Thelma Schoonmaker</a> (1967–present), <em><a title="Raging Bull" href="http://en.wikipedia.org/wiki/Raging_Bull">Raging Bull</a></em> (1980).</li>
</ul>
<h2>30–34 years</h2>
<ul>
<li><a title="Clint Eastwood" href="http://en.wikipedia.org/wiki/Clint_Eastwood">Clint Eastwood</a>: <a title="Joel Cox" href="http://en.wikipedia.org/wiki/Joel_Cox">Joel Cox</a> (1977–present), <em><a title="Million Dollar Baby" href="http://en.wikipedia.org/wiki/Million_Dollar_Baby">Million Dollar Baby</a></em> (2004).</li>
<li><a title="Terrence Malick" href="http://en.wikipedia.org/wiki/Terrence_Malick">Terrence Malick</a>: <a title="Billy Weber" href="http://en.wikipedia.org/wiki/Billy_Weber">Billy Weber</a> (1978–present), <em><a title="The Thin Red Line (1998 film)" href="http://en.wikipedia.org/wiki/The_Thin_Red_Line_%281998_film%29">The Thin Red Line</a></em> (1998).</li>
<li><a title="Steven Spielberg" href="http://en.wikipedia.org/wiki/Steven_Spielberg">Steven Spielberg</a>: <a title="Michael Kahn (film editor)" href="http://en.wikipedia.org/wiki/Michael_Kahn_%28film_editor%29">Michael Kahn</a> (1977–present), <em><a title="Schindler's List" href="http://en.wikipedia.org/wiki/Schindler%27s_List">Schindler&#8217;s List</a></em> (1993).</li>
</ul>
<h2 title="James L. Brooks">25–29 years</h2>
<ul>
<li title="Costa-Gavras"><a title="Francis Ford Coppola" href="http://en.wikipedia.org/wiki/Francis_Ford_Coppola">Francis Ford Coppola</a>: <a title="Barry Malkin" href="http://en.wikipedia.org/wiki/Barry_Malkin">Barry Malkin</a> (1969–1997), <em><a title="The Godfather Part III" href="http://en.wikipedia.org/wiki/The_Godfather_Part_III">The Godfather Part III</a></em> (1990).</li>
<li title="Joseph Losey"><a title="Ron Howard" href="http://en.wikipedia.org/wiki/Ron_Howard">Ron Howard</a>: <a title="Daniel P. Hanley" href="http://en.wikipedia.org/wiki/Daniel_P._Hanley">Daniel P. Hanley</a> and <a title="Mike Hill (film editor)" href="http://en.wikipedia.org/wiki/Mike_Hill_%28film_editor%29">Mike Hill</a> (1982–present), <em><a title="A Beautiful Mind (film)" href="http://en.wikipedia.org/wiki/A_Beautiful_Mind_%28film%29">A Beautiful Mind</a></em> (2001).</li>
<li><a title="Roman Polanski" href="http://en.wikipedia.org/wiki/Roman_Polanski">Roman Polanski</a>: <a title="Hervé de Luze" href="http://en.wikipedia.org/wiki/Herv%C3%A9_de_Luze">Hervé de Luze</a> (1986–present), <em><a title="The Pianist (2002 film)" href="http://en.wikipedia.org/wiki/The_Pianist_%282002_film%29">The Pianist</a></em> (2002).</li>
<li><a title="Sydney Pollack" href="http://en.wikipedia.org/wiki/Sydney_Pollack">Sydney Pollack</a>: <a title="Fredric Steinkamp" href="http://en.wikipedia.org/wiki/Fredric_Steinkamp">Fredric Steinkamp</a> (1969–1995), <em><a title="Tootsie" href="http://en.wikipedia.org/wiki/Tootsie">Tootsie</a></em> (1982).</li>
</ul>
<h2>20–24 years</h2>
<ul>
<li title="Richard Attenborough"><a title="Woody Allen" href="http://en.wikipedia.org/wiki/Woody_Allen">Woody Allen</a>: <a title="Susan E. Morse" href="http://en.wikipedia.org/wiki/Susan_E._Morse">Susan E. Morse</a> (1977-1998), <em><a title="Hannah and Her Sisters" href="http://en.wikipedia.org/wiki/Hannah_and_Her_Sisters">Hannah and Her Sisters</a></em> (1986).</li>
<li><a title="Roman Polanski" href="http://en.wikipedia.org/wiki/Roman_Polanski">Roman Polanski</a>: <a title="Sam O'Steen" href="http://en.wikipedia.org/wiki/Sam_O%27Steen">Sam O&#8217;Steen</a> (1968–1988), <em><a title="Chinatown (1974 film)" href="http://en.wikipedia.org/wiki/Chinatown_%281974_film%29">Chinatown</a></em> (1974).</li>
<li><a title="Sydney Pollack" href="http://en.wikipedia.org/wiki/Sydney_Pollack">Sydney Pollack</a>: <a title="William Steinkamp" href="http://en.wikipedia.org/wiki/William_Steinkamp">William Steinkamp</a> (1982–2005), <em><a title="Out of Africa (film)" href="http://en.wikipedia.org/wiki/Out_of_Africa_%28film%29">Out of Africa</a></em> (1985).</li>
<li><a title="Tony Scott" href="http://en.wikipedia.org/wiki/Tony_Scott">Tony Scott</a>: <a title="Chris Lebenzon" href="http://en.wikipedia.org/wiki/Chris_Lebenzon">Chris Lebenzon</a> (1986–present), <em><a title="Top Gun" href="http://en.wikipedia.org/wiki/Top_Gun">Top Gun</a></em> (1986).</li>
<li><a title="Edward Zwick" href="http://en.wikipedia.org/wiki/Edward_Zwick">Edward Zwick</a>:<a title="Steven Rosenblum" href="http://en.wikipedia.org/wiki/Steven_Rosenblum">Steven Rosenblum</a> (1989–present), <em><a title="Glory (1989 film)" href="http://en.wikipedia.org/wiki/Glory_%281989_film%29">Glory</a></em> (1989).</li>
</ul>
<h2 title="Claude Berri">15–19 years</h2>
<ul>
<li title="Ang Lee"><a title="Peter Jackson" href="http://en.wikipedia.org/wiki/Peter_Jackson">Peter Jackson</a>: <a title="Jamie Selkirk" href="http://en.wikipedia.org/wiki/Jamie_Selkirk">Jamie Selkirk</a> (1987–2005), <em><a title="The Lord of the Rings: The Return of the King" href="http://en.wikipedia.org/wiki/The_Lord_of_the_Rings:_The_Return_of_the_King">The Lord of the Rings: The Return of the King</a></em> (2003).</li>
<li title="Peter Weir"><a title="Quentin Tarantino" href="http://en.wikipedia.org/wiki/Quentin_Tarantino">Quentin Tarantino</a>: <a title="Sally Menke" href="http://en.wikipedia.org/wiki/Sally_Menke">Sally Menke</a> (1992–2009), <em><a title="Pulp Fiction (film)" href="http://en.wikipedia.org/wiki/Pulp_Fiction_%28film%29">Pulp Fiction</a></em> (1994).</li>
<li><a title="Robert Zemeckis" href="http://en.wikipedia.org/wiki/Robert_Zemeckis">Robert Zemeckis</a>: <a title="Arthur Schmidt (film editor)" href="http://en.wikipedia.org/wiki/Arthur_Schmidt_%28film_editor%29">Arthur Schmidt</a> (1985–2000), <em><a title="Forrest Gump" href="http://en.wikipedia.org/wiki/Forrest_Gump">Forrest Gump</a></em> (1994).</li>
</ul>
<h2>9–14 years</h2>
<ul>
<li><a title="Paul Thomas Anderson" href="http://en.wikipedia.org/wiki/Paul_Thomas_Anderson">Paul Thomas Anderson</a>: <a title="Dylan Tichenor" href="http://en.wikipedia.org/wiki/Dylan_Tichenor">Dylan Tichenor</a> (1997–present), <em><a title="There Will Be Blood" href="http://en.wikipedia.org/wiki/There_Will_Be_Blood">There Will Be Blood</a></em> (2007).</li>
<li title="Hal Ashby"><a title="Woody Allen" href="http://en.wikipedia.org/wiki/Woody_Allen">Woody Allen</a>: <a title="Ralph Rosenblum" href="http://en.wikipedia.org/wiki/Ralph_Rosenblum">Ralph Rosenblum</a> (1969–78), <em><a title="Annie Hall" href="http://en.wikipedia.org/wiki/Annie_Hall">Annie Hall</a></em> (1977).</li>
<li><a title="Bernardo Bertolucci" href="http://en.wikipedia.org/wiki/Bernardo_Bertolucci">Bernardo Bertolucci</a>: <a title="Gabriella Cristiani" href="http://en.wikipedia.org/wiki/Gabriella_Cristiani">Gabriella Cristiani</a> (1979–1990), <em><a title="The Last Emperor" href="http://en.wikipedia.org/wiki/The_Last_Emperor">The Last Emperor</a></em> (1987).</li>
<li><a title="David Fincher" href="http://en.wikipedia.org/wiki/David_Fincher">David Fincher</a>: <a title="Angus Wall" href="http://en.wikipedia.org/wiki/Angus_Wall">Angus Wall</a> (2002–present), <em><a title="The Social Network" href="http://en.wikipedia.org/wiki/The_Social_Network">The Social Network</a></em> (2010).</li>
<li><a title="Alfred Hitchcock" href="http://en.wikipedia.org/wiki/Alfred_Hitchcock">Alfred Hitchcock</a>: <a title="George Tomasini" href="http://en.wikipedia.org/wiki/George_Tomasini">George Tomasini</a> (1954–64), <em><a title="North by Northwest" href="http://en.wikipedia.org/wiki/North_by_Northwest">North by Northwest</a></em> (1959).</li>
<li><a title="Spike Jonze" href="http://en.wikipedia.org/wiki/Spike_Jonze">Spike Jonze</a>: <a title="Eric Zumbrunnen" href="http://en.wikipedia.org/wiki/Eric_Zumbrunnen">Eric Zumbrunnen</a> (1997–present), <em><a title="Being John Malkovich" href="http://en.wikipedia.org/wiki/Being_John_Malkovich">Being John Malkovich</a></em> (1999).</li>
<li><a title="Stanley Kubrick" href="http://en.wikipedia.org/wiki/Stanley_Kubrick">Stanley Kubrick</a>: <a title="Ray Lovejoy" href="http://en.wikipedia.org/wiki/Ray_Lovejoy">Ray Lovejoy</a> (1968–1980), <em><a title="2001: A Space Odyssey (film)" href="http://en.wikipedia.org/wiki/2001:_A_Space_Odyssey_%28film%29">2001: A Space Odyssey</a></em> (1968).</li>
<li title="Vincente Minnelli"><a title="Michael Mann (director)" href="http://en.wikipedia.org/wiki/Michael_Mann_%28director%29">Michael Mann</a>: <a title="William Goldenberg" href="http://en.wikipedia.org/wiki/William_Goldenberg">William Goldenberg</a> (1995–2006), <em><a title="The Insider (film)" href="http://en.wikipedia.org/wiki/The_Insider_%28film%29">The Insider</a></em> (1999).</li>
<li><a title="Ridley Scott" href="http://en.wikipedia.org/wiki/Ridley_Scott">Ridley Scott</a>: <a title="Pietro Scalia" href="http://en.wikipedia.org/wiki/Pietro_Scalia">Pietro Scalia</a> (1997–present), <em><a title="Gladiator (2000 film)" href="http://en.wikipedia.org/wiki/Gladiator_%282000_film%29">Gladiator</a></em> (2000).</li>
<li title="Tom Tykwer"><a title="Steven Soderbergh" href="http://en.wikipedia.org/wiki/Steven_Soderbergh">Steven Soderbergh</a>: <a title="Stephen Mirrione" href="http://en.wikipedia.org/wiki/Stephen_Mirrione">Stephen Mirrione</a> (2000–present), <em><a title="Traffic (2000 film)" href="http://en.wikipedia.org/wiki/Traffic_%282000_film%29">Traffic</a></em> (2000).</li>
<li title="Billy Wilder"><a title="The Wachowski Brothers" href="http://en.wikipedia.org/wiki/The_Wachowski_Brothers">The Wachowski Brothers</a>: <a title="Zach Staenberg" href="http://en.wikipedia.org/wiki/Zach_Staenberg">Zach Staenberg</a> (1996–present), <em><a title="The Matrix" href="http://en.wikipedia.org/wiki/The_Matrix">The Matrix</a></em> (1999).</li>
</ul>
<p>Sure, we&#8217;ve all heard repeatedly the wounded cry of a lot of filmmakers, &#8220;look at Akira Kurosawa (who both directed and edited many of his best-known films<em>, Seven Samurai</em> (1954) and <em>Kagemusha</em> (1980)) or The Coen Bros, who edit under the name Roderick Jaynes, they can do both well&#8221;. I think if your opening statement is to compare yourself to the above auteurs well, have a nice day, because I really don&#8217;t think you are in the same Astral plane as the rest of us. These are unique individuals, that&#8217;s why the list above is sooo very long and this paragraph has three names, nuff said.</p>
<p>So what am I saying? Get an editor. An Artist. Someone to finish your sentences. Beg, Borrow, Bribe and/or just Ask. Develop inhouse (Many wanna be directors would do far better learning storytelling, pacing and angles by editing than crowning themselves helmer and asking mom and family to crew. And not growing or maturing as an artist because of it) .</p>
<p>Why get an editor? Because it helps to have someone who knows your goals, but can see with a fresh pair of glasses. (Editing IS directing, it&#8217;s just done at a keyboard instead of on a set.) Someone once said; A Film is made (3) Three times, once with the pen, once through the lens and finally in the edit. If you as the filmmaker helm all three times, how many opportunities did you miss to re-tell the story or explore other avenues in the plot because you can&#8217;t see anything other than the story the way you wrote it? A good editor can see and shape audience reaction, even if the Director missed getting the footage needed to tell the story in production. (When problems shooting the mechanical shark on Steven Spielberg&#8217;s <em>Jaws</em> threatened to sink the show, Verna Field&#8217;s legendary edit of ordinary b-roll shots of a shark fin slicing through water, transformed the movie from ordinary thriller to box office legend). Two storytellers, each seeing the goal and working, together to complete the vision.</p>
<p>(As Martin Scorsese garners another statue for his visionary film Hugo, one has to ask, would &#8220;Marty&#8221; be Marty without Thelma Schoonmaker? Maybe so, maybe not.) For an inside story on the Scorsese/Schoonmaker collaboration on Hugo go <a title="Schoonmaker dissects Hugo" href="http://www.fastcocreate.com/1679964/what-makes-a-great-edit-scorseses-legendary-editor-thelma-schoonmaker-dissects-hugo-via-good" target="_blank">here</a></p>
<p>Another point is that if and when you are lucky enough to get funding for your projects, know that very few investors are going to be comfortable with the WDE scenario. Most will outright prohibit you from holding all three hats, often bringing in their own editor or (worse yet, Director). Despite the fact that securing funds with yourself listed as WDE is difficult to impossible (unless you have a proven track record of success with that model), why not start collaborating before that?</p>
<p>Personally, I&#8217;ve completed projects where I was forced for reasons to edit my own work and I&#8217;ve helmed projects edited by amazing collaborators that saw my vision. I&#8217;ll take the latter, every time. And though I can edit, I&#8217;m NOT an editor, as I&#8217;ve seen that a good editor is a storyteller and artist in their own right, and not just the Director&#8217;s (or Producer&#8217;s) puzzle builder. (I&#8217;m also a Colorist and I love collaborating with talented Directors and Producers as it gives me a chance to tell stories with light and color, adding my uniqueness to their vision)</p>
<p>I hire or beg good artist to work with me because I want to collaborate, with talented artist, some even though we don&#8217;t share anything in common but a love of good storytelling. The fact that they work with me, helps me to understand that I&#8217;m maturing as an artist myself. And having someone to finish my sentences makes me a better filmmaker. Good collaborations produce good results, from Production Design to End Credits, thus producing the best product-Films people enjoy and want to watch. And isn&#8217;t that the point?</p>
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		<title>My After Effects CS6 Wishlist</title>
		<link>http://madwerkz.com/htdocs/2011/12/08/my-after-effects-cs6-wishlist/</link>
		<comments>http://madwerkz.com/htdocs/2011/12/08/my-after-effects-cs6-wishlist/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 21:05:31 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=114</guid>
		<description><![CDATA[Recently, I found an unlicensed copy of After Effects 3.1 in cleaning out our storage room and I began to delve into the confusing world of the Adobe upgrade process. A morning glass of Orange Juice, a few mouse clicks &#8230; <a href="http://madwerkz.com/htdocs/2011/12/08/my-after-effects-cs6-wishlist/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Recently, I found an unlicensed copy of After Effects 3.1 in cleaning out our storage room and I began to delve into the confusing world of the Adobe upgrade process. A morning glass of Orange Juice, a few mouse clicks and a new version of CS5.5 would soon reside on my drive. I had a mission.</p>
<p>Half the day later, my mission in flames and my sent box littered with thisperson@adobe.com emails, I found myself communicating with Steve Forde, product manager for After Effects via the forums. Not looking a gift horse in the mouth, I immediately abandoned my upgrade quest and asked the most relevant question I could think of, &#8220;What is planned for the next release of Ae?&#8221; Steve pointed me over to Todd Kopriva&#8217;s blog article discussing the same. The article which covers the most talked about request from the forums is more of a People&#8217;s Choice edition of have&#8217;s, must have&#8217;s and suggestions. Todd spends a great deal of time explaining that to ask for a feature is nice and encouraged, but specifics are what they need to give the request wings. He compiled the feature request based on popularity as following;</p>
<ul>
<li><strong>import of AAF files</strong>:</li>
<li><strong>keyboard shortcut editor</strong>:</li>
<li><strong>Vector Paint effect</strong>:</li>
<li><strong>grouping layers in the Timeline panel</strong>:</li>
<li><strong>variable-width mask feather</strong>:</li>
<li><strong>saving projects backward so that they can be opened by a previous version of After Effects</strong>:</li>
<li><strong>scopes (waveform and vector)</strong>:</li>
<li><strong>better handling of image sequences</strong>:
<ul>
<li>ability to see each image sequence as a separate item, not as a gazillion files</li>
<li>report showing exactly which frames are missing from an image sequence</li>
<li>auto-creation of a folder to hold each exported image sequence</li>
</ul>
</li>
<li><strong>extrusion of vector graphics</strong>:</li>
<li><strong>GPU/CUDA acceleration</strong>:</li>
<li><strong>scaling: better algorithms and ability to choose</strong>:</li>
<li><strong>nodal compositing</strong>:</li>
<li><strong>custom zoom values</strong>:</li>
<li><strong>import of 3D objects</strong>:</li>
<li><strong>After Effects for Linux</strong>:</li>
<li><strong>bones and inverse kinematics within Puppet effect</strong>:</li>
</ul>
<p>A good list, but as anyone who has followed After Effects for any significant time knows, a lot of the items above were addressed in CS5.5 or dropped in the 64bit port and would eventually be included back in (Ability to go back to Cs4 projects for example). To read Todd&#8217;s comments or to view the whole document go to http://blogs.adobe.com/toddkopriva/2011/12/top-after-effects-feature-requests-for-the-past-year-or-so.html (Steve Simmons also writes about this on his article for Studio Daily this week)</p>
<p>So what are my request for After Effects? My list includes some of the above (Scopes, CUDA Acceleration), but I&#8217;ll be more specific in my wish list and say for instance Scopes, specifically RGB-YUV Parade with realtime update and a ability to adjust sensitivity equal to the plugin from Test Gear (or port the technology over from Speedgrade). Here&#8217;s my list:</p>
<ul>
<li><strong>Integrate every cool thing from Speedgrade (RAW Support, HDR Support, Scopes, Multiple Timelines, Ability to play 4K Clips from timelines from GPU (even without RED Rocket)</strong></li>
</ul>
<div id="attachment_116" class="wp-caption aligncenter" style="width: 650px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/12/speedgrade_interface.jpg"><img class="size-large wp-image-116" title="speedgrade_interface" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/12/speedgrade_interface-1024x544.jpg" alt="The interface for Speedgrade NX" width="640" height="340" /></a><p class="wp-caption-text">Interface for Speedgrade NX</p></div>
<ul>
<li>D<strong>ynamic linking with upcoming new Adobe Speedgrade Product for Color Correction, specifically sequence import with color descision list (CDL) intact and ability to port plugins across the product (example: Sapphires show up in Speedgrade, provided you have license of course)</strong></li>
<li><strong>Mercury Engine Playback (or Speedgrade Engine) in Ae (Please!)</strong></li>
<li><strong>Vector Graphic Extrusion of Illustrator objects and Text into 3D space with Bevel and material and texture assignment. (This last feature could be done in Illustrator and imported)</strong></li>
<li><strong>Grouping of layers using an Uber-Twirl </strong></li>
<li><strong>Nodal Compositing of Adjustment Layers, Plugins and Mattes: This gives the user the ability to assign a plugin to an Adj Lyr then node connect only the layers they wish to the layer, so say goodbye to sitting layers at top of timeline and having to re-order to disconnect influencing layers below</strong></li>
</ul>
<div id="attachment_121" class="wp-caption aligncenter" style="width: 650px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/12/nuke.jpg"><img class="size-large wp-image-121" title="nuke" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/12/nuke-1024x622.jpg" alt="Nuke Interface using Nodal Compositing feeding multiple Lyrs" width="640" height="388" /></a><p class="wp-caption-text">Nuke Interface using Nodal Compositing feeding multiple Lyrs into one Mask</p></div>
<ul>
<li><strong>Matte Layers: Ability establish a matte on an Adj Layer and then connect layers to it via nodes noodles (like Fusion and Nuke)<br />
</strong></li>
<li><strong>Variable width mask feathering or just ability to read those attributes from programs such as Silhouette or Mocha</strong></li>
<li><strong>Python scripting for creating gizmos (Similar to Nuke) or applications containing both Plugins and Scripts that can be saved as gizmos or such (For example someone who does Keying might want a Key App that contains a sequence ready for keying but contains all the scripts also) This app can be pluged in, instead of opened</strong></li>
<li><strong>Better handling of RED Metadata by making the dialog box more accessible and including feedback in Project bin in a column. Also more integrated reading of RED Time of Day, and Absolute Timecode.</strong></li>
<li><strong>Better handling of Canon Color Science</strong></li>
<li><strong>Bring back AAFs support</strong></li>
<li><strong>Changing workspace to Display LUTs to be more in line with industry</strong></li>
<li><strong>Add CUDA support to Render Engine (Free up the CPU) This would allow you to buy one low cost PC, stock it full of  Nvidia Cards and use it a GPU Render Farm!</strong></li>
<li><strong>And finally, let users with RED Rocket engines enjoy realtime playback of RED clips</strong></li>
</ul>
<p>There&#8217;s my list, feel free to comment and I&#8217;d love to see yours, maybe I can compile all our list and send to Steve for his thoughts, and post here in future. Or better yet see some of them in April integrated into the next version of After Effects!</p>
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		<title>Creating a Deadly Comic (Animated) Open</title>
		<link>http://madwerkz.com/htdocs/2011/10/22/creating-a-deadly-comic-open/</link>
		<comments>http://madwerkz.com/htdocs/2011/10/22/creating-a-deadly-comic-open/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 05:42:43 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Film]]></category>
		<category><![CDATA[MadWerkz Studios]]></category>
		<category><![CDATA[Comic]]></category>
		<category><![CDATA[Graphic Novel]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=87</guid>
		<description><![CDATA[MadWerkz animation and graphic artist Jeff Black recently finished (6) six amazing hand drawn and inked comic book style illustrations for a series of Short Opens being produced by MadWerkz Films. DR_Open_teaser_480 The Open directed by Joddy Eric Matthews, which &#8230; <a href="http://madwerkz.com/htdocs/2011/10/22/creating-a-deadly-comic-open/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<div id="attachment_89" class="wp-caption aligncenter" style="width: 810px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/webDDRpage_5_v6_Final-2.jpg"><img class="size-full wp-image-89" title="webDDRpage_5_v6_Final (2)" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/webDDRpage_5_v6_Final-2.jpg" alt="" width="800" height="401" /></a><p class="wp-caption-text">Frame from Open</p></div>
<p>MadWerkz animation and graphic artist Jeff Black recently finished (6) six amazing hand drawn and inked comic book style illustrations for a series of Short Opens being produced by MadWerkz Films.</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/DR_Open_teaser_480.mp4">DR_Open_teaser_480</a></p>
<p>The Open directed by Joddy Eric Matthews, which took 12 weeks to complete was a study in the old school, hand drawn approach meeting the digital age. &#8220;I use a tablet and pen, often, but to get the personality of the live action characters into these drawings, I needed to feel the paper and the pencil in my finger. I needed tactile response.&#8221; says Black.</p>
<div id="attachment_88" class="wp-caption aligncenter" style="width: 810px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/webDDRclrpg1_2_final.jpg"><img class="size-full wp-image-88" title="webDDRclrpg1_2_final" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/webDDRclrpg1_2_final.jpg" alt="" width="800" height="618" /></a><p class="wp-caption-text">Full Page artwork for Open</p></div>
<p>Even though each drawing was hand crafted and inked, more like a paper based comic, they were quickly scanned and colored in Painter and Photoshop in 16bit resolution. Effects such as dot gain, splatter effects and lens flares were added to the layered files as they were sent into After Effects for Motion graphics artist Jason Mithell, whose scene quickly rose to over 100 layers in some places</p>
<p>The layered PSD files, imported into After Effects as compositions, were quickly turned into 3D layers, animated and rendered to 16bit 2048 DPX and Apple ProRes 422 10bit files for lay back to the editor.</p>
<p>Jeff is currently in development for MadWerkz Films motion comic, &#8220;Trinity: HellWater&#8221; a prequel to the live action film &#8220;Trinity&#8221;, set to film in the fall. The motion comic, unfolding over five episodes, will see Mr. Black serve as Animation Director.</p>
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		<title>Of MOPs and Men: Learning How to Create a Winning Reality Show Pitch</title>
		<link>http://madwerkz.com/htdocs/2011/10/04/of-mops-and-men-learning-how-to-create-a-winning-reality-show-pitch/</link>
		<comments>http://madwerkz.com/htdocs/2011/10/04/of-mops-and-men-learning-how-to-create-a-winning-reality-show-pitch/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 05:20:14 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Television]]></category>
		<category><![CDATA[Joke and Biagio]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Workshop]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=98</guid>
		<description><![CDATA[I have the perfect ideal for a Television show! How many times have we all uttered this phrase? 50 times, 100 times, 200 times! Its a well used expression, by professional and novice alike. Everyone it seems, thinks they have &#8230; <a href="http://madwerkz.com/htdocs/2011/10/04/of-mops-and-men-learning-how-to-create-a-winning-reality-show-pitch/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I have the perfect ideal for a Television show!</p>
<p>How many times have we all uttered this phrase? 50 times, 100 times, 200 times! Its a well used expression, by professional and novice alike. Everyone it seems, thinks they have a hit Television show in them.</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/10/BJ_2sht_side.jpg"><img class="aligncenter size-large wp-image-100" title="B&amp;J_2sht_side" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/10/BJ_2sht_side-1024x680.jpg" alt="" width="640" height="425" /></a></p>
<p>Joke and Biagio Messina of Joke Productions in Los Angeles have produced several hit Reality Television Shows in the last decade (<em>Scream Queens, Beauty and The Geek</em>) and currently produce the IFC hit show <em>Commercial Kings</em> along with the upcoming hit MTV Reality Doc <em>Caged</em>. So it was a real treat to hear from Inda Blatch-Geib at IBG Productions that she was bringing the Reality Show vets into town for a Pitch Workshop.</p>
<p style="text-align: center;"><em><strong> &#8220;I thought it was going to be &#8211; spend your money and I&#8217;ll tell you how your ideal stinks! But they told us about the business and how to win at Pitching! I felt like they were really interested in me bringing a winning pitch to a Network Executive!&#8221;</strong></em></p>
<p style="text-align: right;"><em><strong>&#8212; Gina Brinker, Indie Filmmaker<br />
</strong></em></p>
<p>Geared to find Producers to partner with in the Midwest, the 2 Day Workshop (with another 2 Day workshop in November) was no-holds-barred from the start.  Joke and Biagio spent the first day elevating the audiences understanding of everything from the Producing structure (including pay rates!) to a detailed breakdown of EACH Networks (from Cable and Broadcast) wants and needs. The two filmmakers left no stone unturned as they gave the attendees the correct terminology to phrase their pitch (sorry can&#8217;t tell), and went thru several sample pitches, helping the attendees understand why they were pitched for one Network and not another.</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/10/irene_3sht_rtack.jpg"><img class="aligncenter size-large wp-image-99" title="irene_3sht_rtack" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/10/irene_3sht_rtack-1024x680.jpg" alt="" width="640" height="425" /></a></p>
<p>Day Two brought the focus to the art of Pitching itself, with Joke driving the attendees thru several of the the duo&#8217;s winning and not so winning Pitch&#8217;s. Each pitch was broken down as Biagio helped the audience understand the art of making the perfect video pitch and how to craft an effective leave behind. The two talked about adding small elements to drive home message and rules to live by in making the pitch count. In the end, the attendees were tasked to take their ideals and develop them over the course of the next month, checking them against the new knowledge they had been empowered with and come back in November with ready-to-view pitches. The two host promised any pitches ready for a Network Executive pitch would get that opportunity.</p>
<p>The Attendees also recorded their own testimonials, have a look.</p>
<p>&nbsp;</p>
<p>The second round of The Pitch Workshop will occur on November 5 &amp; 6 at The University of Akron. New attendees are welcome. Contact Inda Blatch-Geib at indabg@neo.rr.com for registration details.</p>
<p>Have the perfect ideal for a Television show? Great we&#8217;ll see you there.</p>
<p>Ohh yeah, what is a MOP? Ask me at the workshop.</p>
<p>&nbsp;</p>
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		<title>Final Cut Pro-X: (Dr. Strangelove, or why I learned to love the bomb)</title>
		<link>http://madwerkz.com/htdocs/2011/08/26/final-cut-pro-x-dr-strangelove-or-why-i-learned-to-love-the-bomb/</link>
		<comments>http://madwerkz.com/htdocs/2011/08/26/final-cut-pro-x-dr-strangelove-or-why-i-learned-to-love-the-bomb/#comments</comments>
		<pubDate>Fri, 26 Aug 2011 04:34:39 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Grading]]></category>
		<category><![CDATA[DaVinci]]></category>
		<category><![CDATA[Final Cut Pro]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=80</guid>
		<description><![CDATA[We recently spent some time with Professional DaVinci Colorist and Editor Jason Feiler of Kalman Pabst &#38; Associate. His work ranges from color grading numerous Independent Films to editing spots for Moen and Arhaus Using Final Cut inhouse, Jason relies &#8230; <a href="http://madwerkz.com/htdocs/2011/08/26/final-cut-pro-x-dr-strangelove-or-why-i-learned-to-love-the-bomb/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><em>We recently spent some time with Professional DaVinci Colorist and Editor Jason Feiler of Kalman Pabst &amp; Associate. His work ranges from color grading numerous Independent Films to editing spots for Moen and Arhaus<br />
</em></p>
<p><em>Using Final Cut inhouse, Jason relies heavily on it&#8217;s workflow and ease of use when sending projects to DaVinci for finishing. In talking about X, we  listened to his joy and pain (mostly pain) concerning Apple&#8217;s new version of their Professional NLE system. I thought I&#8217;d share it, as while the web is full of reviews of the new release, having a working NEO professional, who deals with deadlines and clients everyday, discuss first hand his experiences I thought would be great.</em></p>
<p>Jason Feiler</p>
<p>Many editors I’ve talked to have simply abandoned the idea of FCP X. Apple&#8217;s new release to be sure is a new, radical way of editing, and its definitely a 1.0 version. Its new keywording and bin structure features make it quite easy to get up and running on  a project, especially if you don’t have an assistant editor. Its fun to play with, add effects, and create fun little movies,but in very little time the &#8220;Pro&#8221; will realize that despite some sexy styling, this baby is made for the iMovie masses.</p>
<div id="attachment_85" class="wp-caption aligncenter" style="width: 410px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/FCPX-interface-1.jpg"><img class="size-full wp-image-85" title="FCPX-interface-" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/FCPX-interface-1.jpg" alt="" width="400" height="250" /></a><p class="wp-caption-text">FCPX Interface</p></div>
<p>Its not that its a bad “app”,  its just not designed for pro editing and pro output (To date, X does not support a second monitor or output via Kona or BlackMagic card). A huge part of editing is making cuts on intuition, in order for that to happen you need to have muscle memory. Meaning that an editor can wave their hands over the keyboard and perform magic without using the mouse, quickly and seamlessly. Well Apple felt that was no longer important, and that as editors we should drag clips around a “storyline” until it magically (or magnetically) found its place. Thats fine for someone that has never edited or doesn’t really appreciate what its like to trim a single frame away for the perfect cut, but not for professionals. We need control, we need that muscle memory. Often, the meter is running as I work and Apple&#8217;s radical changes in &#8220;thought process&#8221;, shouldn&#8217;t cause me (or anyone else) to have to think, &#8220;what is the new way of doing this?&#8221; as clients sit, a few feet away.</p>
<p>Here&#8217;s a few things that a Professional Editor might be able to live with or without in considering upgrading to X;</p>
<p>Extensive Terminology re-education<br />
No support for OMF (no sending files to ProTools)<br />
FCP 7 Plugins won&#8217;t work until updated to new 64bit FxPlug2<br />
You can’t import previous FCP projects (this is HUGE)<br />
Color Match in Color Board doesn&#8217;t show feedback in controls</p>
<p>Lets talk about color correction in FCP X. This is an area that really concerns me, as Apple has added a whole bunch of canned looks into FCP X, and a new color board. I have to admit I had a blast “playing” with these looks, however at the end of the day it was very destructive. I want to clear the air on this subject, yes technically if you do more then a primary correction its called color grading, but lets be real there is so much more that goes into color grading then tweaking a few colors or adding a vignette. BlackDesign DaVinci is my tool of choice and a great one at that, in fact no other name says color correction like DaVinci. It&#8217;s a powerful tool and I use it every chance I get. But for the project that needs finish in the NLE, I still like to be able to offer something other than canned looks to my clients. The thought is nice, but again, a tool for the iMovie masses. (In fact, I&#8217;d have to say that ripping off the Magic Bullet Looks approach to cc, makes the Apple solution even more puzzling, i.e. build a better mousetrap, etc.)</p>
<p>One more thing that keeps getting overlooked is that FCP X is designed around the HDSLR/H-264 user. Apple wants you to bring your native h.264 footage into FCP X, thats fine, but what about the rest of the filmmaking community. (To date, FCP X cannot even work with RED or Alexa footage.) Remember h.264 is a compressed output CODEC, not a capture and definately not an editing CODEC, we seem to have all forgotten that. I’ve found that part of editing is knowing what to do when something goes wrong and how to fix it, its understanding CODECs, framerate, bit depth, resolution, the list goes on and on, but in FCP X you simply do not have that control, and I think that most users of FCP X right now are okay with that lack of control and understanding.</p>
<p>Who knows what will happen in 6 months or a year, but one thing is for certain, and thats the television and film industry will not stop and wait for Apple to come back down to earth. Use whatever tool gets you to where you need to be, but don’t sacrifice quality to get you there.</p>
<p>Me? Still running FCP 7 and I&#8217;m now evaluating Avid and Smoke at the office and Adobe at home.</p>
<p>Jason Feiler is a DaVinci Colorist and Editor at Kalman Pabst, he can be reached at jasonpfeiler@gmail.com</p>
<p>&nbsp;</p>
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		<title>Today’s Independent Filmmaker – Choosing the correct RED Workflow Part 1</title>
		<link>http://madwerkz.com/htdocs/2011/08/15/todays-independent-filmmaker-choosing-the-correct-red-workflow-part-1/</link>
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		<pubDate>Mon, 15 Aug 2011 16:18:55 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Grading]]></category>
		<category><![CDATA[MadWerkz Studios]]></category>
		<category><![CDATA[RED]]></category>
		<category><![CDATA[Color Grading]]></category>
		<category><![CDATA[Indie Filmmaking]]></category>

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		<description><![CDATA[The approaching Fall usually signals the end of the shooting season here in the Midwest. Most productions aim to head into post production in the upcoming months and that usually signals our busy season here at the studio. With the &#8230; <a href="http://madwerkz.com/htdocs/2011/08/15/todays-independent-filmmaker-choosing-the-correct-red-workflow-part-1/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The approaching Fall usually signals the end of the shooting season  here in the Midwest. Most productions aim to head into post production  in the upcoming months and that usually signals our busy season here at  the studio. With the Michigan film incentive tanked, the list of big  Independent films is down from last year and that&#8217;s allowed us to spend a  good bit of time refining our workflow and working closer with DP&#8217;s to  deliver a better solution for them. And as new DOP&#8217;s and Producer learn  to work with bigger budgets and more  ambitious projects, it&#8217;s  imperative that they find successful workflows and we help them to find  them, together.</p>
<p>Early in the year, we wanted to see what workflow performed best for  our clients. Being primarily a VFX company we have our own internal  workflow that revolves around 32 bit Linear based formats such as  OpenEXR or Tif and for grading 10bit DPX. But recently an increased  amount of RED work has come into the studio often from DOP&#8217;s we have  never worked with before. Last year saw everything from REC 709 baked  DPX&#8217;s to CameraRGB and PDLOG LUTed 8 Bit Jpeg shots coming in. True, the  look is just that, a look (if we get the r3ds) and the metadata can be  changed at any time (CameraRGB can be changed to REC 709 easily inside  REDCine) But the choices the DOP made while looking at this &#8220;Look&#8221; are  forever. DOP&#8217;s who light via the 720p output of the camera could almost  be considered a plague now. Whether it&#8217;s ArriRaw, Canon StuLog or  Technicolor color science, DOP&#8217;s who don&#8217;t test or know what the color  science is doing inside the camera, and adjust their style to match, are  all too common.The last thing we want to see is a look of surprise on  the DP&#8217;s face as he sees his footage on a 10 bit Cinetal display for the  first time. (as opposed to their own 14 inch LCD MacBook Pro)</p>
<p>At the beginning of the year we set out to develop a workflow best  suited to the Indie producer but which allowed us to deliver a good  product. We hoped to be able to engage Producers and DOP&#8217;s before they  shot as to solidify the workflow. Some had time, some did not. After the  conversations we took some RED footage we shot from last year and  treated it like it had come in from the three most common color science  choices. The results&#8230;.</p>
<p style="text-align: center;"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/camRGB.jpg_sample.jpg"><img class="aligncenter" title="camRGB.jpg_sample" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/camRGB.jpg_sample.jpg" alt="" width="682" height="384" /></a></p>
<p>Dailies/ProRes Transcode REC709 Gamma<br />
VFX REC709<br />
Grade:REC709</p>
<p>No Brainer here, if we setup the files this way, we had the best  reaction to dailies, the grade versus the FCP offline and/or VFX Shots  that were delivered back to the client. The reason- the shots at all  times most closely resembled the shots as seen in the onset monitor and  the editors FCP/Avid pass. But the loss of latitude in the highlights or  dark areas, the baked in contrast, coupled with the response curve  mimicking video more than film, left the final prints looking more like a  good 5D shoot than a 4k image lens on a film lens. This is also the  quickest workflow because so many decisions have already been made.</p>
<p style="text-align: center;"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/RedLogfilmsample.jpg"><img class="aligncenter" title="RedLogfilmsample" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/RedLogfilmsample.jpg" alt="" width="682" height="384" /></a></p>
<p>Dailies/ProRes Transcode REDGamma2<br />
VFX REDGamma2<br />
Grade:REDGamma2</p>
<p>Definitely an improvement, the REDGamma2 curve allowed us to be able  to get a curve closer to film and take advantage of the latitude  available with the MX Sensor. Only in a side by side could the clients  see a difference in the onset look (Rec709) provided by the RED monitor  with all of them choosing the REDGamma2 as a more film like image. True,  RED considers the Color2/Gamma2 to be the closest Linear curve to film.  While not log, doing VFX using this curve was definitely doable and  meant that transcoding to 32bit OpenExr, gave us our VFX plates and  finals for grading at the same time. This allowed us to grade in After  Effects or Nuke, without a Speedgrade pass.</p>
<p style="text-align: center;"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/RedLog.jpg"><img class="aligncenter" title="RedLog" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/RedLog.jpg" alt="" width="682" height="384" /></a></p>
<p>Dailies/ProRes Transcode REDLogFilm<br />
VFX REDLogFilm<br />
Grade:REDLogFilm</p>
<p>Our preferred format, it closely resembles the latitude of film and  gives the greatest response back on grading. If you construct a  beautiful shot, REDLogFilm will give it back to with the love, discarding the harsh edge of film. Not quite the Eterna look (yet) but REDLogFilm also gives us  the best environment to grade and composite our vfx shots. Most major  film post houses work in Log or Lin 1.0, and that allows them to squeeze every ounce  of beautiful out of the negative. The drawback- The image in no way  matches the on set image. Untreated, it looks milky and flat. To the  untrained eye it is a disaster. But it is the color science we (and most  of the industry) probably would like to be handed to deal with. To DOP&#8217;s working in Independent Film, asking the Director and the Producer to trust him to turn the milky image to beauty is a battle they have to fight if they want their images to compete.</p>
<p>The solution. For now we recommend REDGamma2 with REDColor2 as the  color science. It strikes a nice balance between the DOP&#8217;s need to show  an image that is vibrant and contrasty, but will not have the shock  factor associated with learning that they had more latitude in the  camera than what they saw thru the monitor. The majority of our clients  are seasoned pros who know these things, but as new DOP&#8217;s and Producer  learn to work with bigger budgets and more ambitious projects, it&#8217;s  imperative that they find successful workflows. We are trying to educate  our DP clients to get to know the curve of REDLogFilm and REDGamma2 so  they can light for the extra latitude, even though they can&#8217;t see it on  the set. Much like the old lady, good old film, trusting a light meter  and experience will yield great results.</p>
<p>Part 2: We&#8217;ll grade the Log RED Footage, dealing with the image in several solutions such as Adobe, Sony, Iridas and Finally Final Cut Pro.</p>
<p>(Note:) We decouple the Quicktime gamma on all our workstations in order to not let Apples 1.8 Gamma influence our decisions.</p>
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		<title>2D to 3D Stereoscopic Conversion</title>
		<link>http://madwerkz.com/htdocs/2011/08/15/2d-to-3d-stereoscopic-conversion/</link>
		<comments>http://madwerkz.com/htdocs/2011/08/15/2d-to-3d-stereoscopic-conversion/#comments</comments>
		<pubDate>Mon, 15 Aug 2011 00:24:39 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[MadWerkz Studios]]></category>
		<category><![CDATA[Visual effects]]></category>

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		<description><![CDATA[MadWerkz Studios is doing 2D to 3D stereoscopic conversion work for a major feature film. We will be looking to hire Senior and Junior Roto artist. Stereoscopic Silhouette experience is a plus but not needed. Sr Roto artist should have &#8230; <a href="http://madwerkz.com/htdocs/2011/08/15/2d-to-3d-stereoscopic-conversion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>MadWerkz Studios is doing 2D to 3D stereoscopic conversion work for a major feature film. We will be looking to hire Senior and Junior Roto artist. Stereoscopic Silhouette experience is a plus but not needed. Sr Roto artist should have experience with Digital Domain Rotoscoping workflow, Silhouette v4 and knowledge of Stereoscopic principles. Sr position is inhouse only. Send CV and link to reel to operations@madwerkz.com starting in September.</p>
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		<title>A Little bit of Color in my Life</title>
		<link>http://madwerkz.com/htdocs/2011/08/14/a-little-bit-of-color-in-my-life/</link>
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		<pubDate>Sun, 14 Aug 2011 22:53:17 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Film]]></category>
		<category><![CDATA[Grading]]></category>
		<category><![CDATA[RED]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Canon 5D]]></category>
		<category><![CDATA[Color Grading]]></category>
		<category><![CDATA[Indie Filmmaking]]></category>

		<guid isPermaLink="false">http://madwerkz.com/htdocs/?p=42</guid>
		<description><![CDATA[Having done quite a few Grading jobs for Indie Film and taught the fundamentals of color for the last three years at workshops and as a Professor, I&#8217;m often astounded when the subject of Color grading tools come up, especially &#8230; <a href="http://madwerkz.com/htdocs/2011/08/14/a-little-bit-of-color-in-my-life/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Having done quite a few Grading jobs for Indie Film and taught the fundamentals of color for the last three years at workshops and as a Professor, I&#8217;m often astounded when the subject of Color grading tools come up, especially when that conversation is usually between the Producer and myself and not the Director of Photography. The tendency to say &#8220;We&#8217;ve got Colorista&#8221; or &#8220;Apple Color comes with FCP&#8221;, &#8220;Our editor will just tweak the colors at the end or he&#8217;ll just do it in FCP!&#8221; is almost as common as the hiring of a DP because he has a RED or a 5D with Lenses these days.</p>
<blockquote><p><strong>Here&#8217;s where the decision to &#8220;Finish on your own&#8221; if you are an indie filmmaker can turn into a nightmare</strong></p></blockquote>
<p>While Colorista and Color are wonderful tools and they have saved my butt many times, Stu Machowitz (the creator of Colorista) never intended for them to replace a DaVinci or the skilled artist that uses one. Colorista and Color&#8217;s toolset is impressive, especially given it&#8217;s price, but the fact that sophisticated but necessary task such as tracking are difficult, if not impossible to do easily in these programs, frame those tools as Primary and simple shot grading tools more specifically.</p>
<p>Sophisticated re-lighting or painting with light, in essence, recreating the mood or making a shot into a work of art, similar to a painting are the domain of the Colorist, not just making every shot balance out before a Quicktime is rendered</p>
<div id="attachment_53" class="wp-caption aligncenter" style="width: 842px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/3853134995_6751a67c47_o.jpg"><img class="size-full wp-image-53" title="3853134995_6751a67c47_o" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/3853134995_6751a67c47_o.jpg" alt="" width="832" height="416" /></a><p class="wp-caption-text">Tangent 200 Colorist Board</p></div>
<p>That is not say that your feature or short can not be done in Color or Colorista by your Editor or yourself, quite the opposite. But given the fact that more times than not, an Indie shoot is rife with let&#8217;s say &#8220;Less than ideal conditions&#8221; means that your footage is going to need MORE, not less attention in the grading stage. And that demands an artist, a Colorist, not an editor or producer &#8220;watching tutorials&#8221; minutes before starting a primary. My point usually to the Producer is to be as concerned with finishing as they are with sound. Both make or break a film. Both need capable professionals in tune with capturing an audience. Color decisions that make sense in a Quicktime environment such as FCP (like stacking 3way Color nodes to get a look), can prove disastrous if then that Quicktime is used for a DCI theater presentation (Film Festival). XYZ colorspace not with standing, the false gamma given by Quicktime has been known to make have many filmmakers scratching their heads trying to find out why the image on the movie screen was so flat.</p>
<div id="attachment_45" class="wp-caption aligncenter" style="width: 490px"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Final480p.jpg"><img class="size-full wp-image-45" title="Rum_Runner_Final480p" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Final480p.jpg" alt="" width="480" height="270" /></a><p class="wp-caption-text">Rum Runner Title Sequence</p></div>
<p>Rum Runner<br />
Shot on Canon 5D, Zeiss Lenses,<br />
Courtesy of ACK, ACK Productions</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Finalv1_480p.jpg"><img class="aligncenter size-full wp-image-46" title="Rum_Runner_Final_Apple Color" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Finalv1_480p.jpg" alt="Color Correction" width="480" height="270" /></a></p>
<p>I wanted to pick an example which is reflective of the experience most Indies are having these days. The above image is from Rum Runner, a wonderful short directed by up and comer, Andrew Fenske, debut DOP&#8217;d by Kevin Coyne and Produced by Gina Brinker. Veteran Canon shooter John Turk served as Steadicam and Camera Operator for Kevin which allowed him to spend a great deal of time researching his look, but unfortunately as time constraints threatened the production, Kevin had to adjust on the fly. As a result, although lit adequately, he was not able to get the look he had hoped for in camera. The edit was done in Final Cut Pro and then sent to Apple Color where I performed a quick Primary and Secondary Grade on the film in order to get it out for a festival showing. But because Kevin and I had talked extensively before, during and after the production phase, I had a good ideal of what he was looking for and planned to go back later and do a full grade My workflow in Color was as follow, establish a Primary Grade, using the ProRes 442 online files with a roundtrip back to FCP in ProRes 422 with a gamma of 2.6 for theater delivery. Once the festival was done, I went back and looked at my notes for the shoot and CineSync reviewed all the shots. Below is the result.</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Finalv2correct.jpg"><img class="aligncenter size-full wp-image-47" title="Rum_Runner_CineSync Review_Color" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Finalv2correct.jpg" alt="Review session of color" width="480" height="270" /></a>Because a lot of the shots on the production were done on a stabilizer and/or with a handheld approach, tracking a lot of the Color correction changes would be necessary. Faces, adding lighting to walls, corners, etc. would require a track first to compensate for the camera drift. Here&#8217;s where the decision to &#8220;Finish on your own&#8221; if you are an indie filmmaker can turn into a nightmare. While Colorista, MBLooks and Boris can use the AE tracker to apply an Adjustment layer with color changes applied to it, the process means stepping out of the plugin, tracking, then going back to the Color software. Not to mention that finding a reliable tracking point on a face is an adventure upon itself. The novice quite often chooses to just do a Primary using Magic Bullet Looks for getting a safe (Film, Television, web) deliverable rather than tackle a series of time consuming, tracking task along with stacking of Colorista nodes to get a look. The Colorist takes many different factors into account, such as concatenation (the negative result resulting from stacking plugins of same mathematical process on top of each other) 8 bit banding, and chooses the tool best suited to getting the job done. Sometimes Colorista is the best tool, sometimes DaVinci.</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/edit_suite.jpg"><img class="aligncenter size-full wp-image-51" title="edit_suite" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/edit_suite.jpg" alt="" width="298" height="148" /></a>The second grade of Rum Runner saw the shots converted from the Canon master into Tif files (I usually like to use 10bit DPX files, especially if the master is RED, ArriRaw or some format that can give me a Log file. Since CineStyle was not available when we shot, the files were already encoded REC709, so Tif worked as a grading solution. I also want true 10bit images so I needed to bypass the ProRes Quicktime curve and acquire in as close to original master look as possible. The files were then taken into Scratch (my tool of choice for Canon 5D grading) and then a series of mattes, secondary scaffolds (Power windows), a key matted Diffusion pass (to smooth out skin) and a lens flare was added. A paint pass to fix skin blemishes was done and finally the color was graded for DCI (Theater, Film Festival) and REC709 (Television) and two different passes were output to digital files.</p>
<p><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Final-1-02-35-01_Scratch.jpg"><img class="aligncenter size-full wp-image-48" title="Rum_Runner_Final_Scratch" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/08/Rum_Runner_Final-1-02-35-01_Scratch.jpg" alt="" width="480" height="270" /></a>While the snapshot above does not reflect the finished shot, it is a significant improvement of the first grading session that I would call equal to what most indie filmmakers do. Quick, down and dirty. And while the software chosen helps, the point is that in order to compete, one has to emulate as much as the Hollywood experience as possible, for audiences will not except anything less. Grading is an art form and while the failure to do it well won&#8217;t destroy your film, a good Colorist can most definitely propel your film from ho hum to memorable.</p>
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		<title>A new take on an old story</title>
		<link>http://madwerkz.com/htdocs/2011/06/02/a-new-take-on-an-old-story/</link>
		<comments>http://madwerkz.com/htdocs/2011/06/02/a-new-take-on-an-old-story/#comments</comments>
		<pubDate>Thu, 02 Jun 2011 23:22:59 +0000</pubDate>
		<dc:creator>mightyjova</dc:creator>
				<category><![CDATA[Animation]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[MadWerkz Studios]]></category>
		<category><![CDATA[Visual effects]]></category>
		<category><![CDATA[After Effects]]></category>
		<category><![CDATA[Motion Graphics]]></category>
		<category><![CDATA[Particular]]></category>

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		<description><![CDATA[The compelling open to a Project Gilgamesh sampler was completed by visionary Artist and Director Joddy Eric Matthews. The particle animation streams, synced to the haunting music of International Artist DBR, each consisting of over 12,000 particle per frame, was &#8230; <a href="http://madwerkz.com/htdocs/2011/06/02/a-new-take-on-an-old-story/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://madwerkz.com/htdocs/wp-content/uploads/2011/06/gilgamesh_web.jpg"><img class="aligncenter size-medium wp-image-31" title="gilgamesh_web" src="http://madwerkz.com/htdocs/wp-content/uploads/2011/06/gilgamesh_web-300x168.jpg" alt="" width="300" height="168" /></a></p>
<p>The compelling open to a Project Gilgamesh sampler was completed by visionary Artist and Director Joddy Eric Matthews. The particle animation streams, synced to the haunting music of International Artist DBR, each consisting of over 12,000 particle per frame, was rendered using trapcode particular and uses custom scripts in Adobe After Effects. The destruction wave which creates the logo, which was supplied by Studio C, was done was custom expressions. The finished open was added to the online edit of Editor Lee Will of LeeWillEdit.</p>
<p style="text-align: center;"><a title="Project Gilgamesh Open" href="http://www.madwerkz.com/commercial/pgilgamesh.html" target="_blank">Click here to see movie</a></p>
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