NLP Master Practitioner, Coach and our Network Co-ordinator, Danie Evergreen reflects on an incredible week at our October 2023 NLP Practitioner course:

‘Having attended numerous NLP practitioner courses with Magenta – initially as a participant and later as a coach, one thing that always amazes me is how quickly a room full of strangers, from all different walks of life so quickly feel like old friends. This was certainly apparent at last week’s course, with everyone sharing personal stories and making plans to meet up again or work together in the future. I think this is testament to the relaxed and open environment that Bevis and Paul create, allowing plenty of space for questions and conversations.

It was a privilege to witness people experiencing powerful breakthroughs in personal development throughout the course. Those moments where someone gets a new bit of awareness as to what’s been holding them back – and the knowledge that they now know they can let go of that, is really powerful stuff, and there was a huge amount of empathy in the group. Being there as a coach I enjoyed the opportunity to step back and witness people experiencing shifts in their perspective, while being able to support where needed.

It was a really high energy week with a lot of laughing, some incredible storytelling and powerful shifts for people, which made it a real joy to be a part of. I had some wonderful conversations with people, and I really look forward to continuing to connect with them all.’

Discover when the next NLP Practitioner course is: https://www.magentacs.co.uk/upcoming-courses-nlp-training-uk/

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Time to Connect

The sun was streaming through the roof lights at Lakeside Lodge as the Magenta Coaching NLP Community came together for their first NLP Conference. Whether an NLP Practitioner, Master Practitioner or new to the world of NLP, being in a group of likeminded people looking to connect and develop, made for a wonderful atmosphere.

Do You Have a ‘Purple Cow’?

Starting the day right, with a hot beverage and a cheeky biscuit, whilst chatting to friends old and new. The attendees then took their seats to begin the presentations.

Kylie Anderson: How you can stand out in a crowded marketplace

Kylie Anderson kicked off the day, exploring how you can stand out in a crowded marketplace.

The attendees were challenged to find their ‘purple cow’ (inspired by Seth Godin’s book). In pairs they had to succinctly explain what their business is and why it’s unique, in just a short sentence. Not an easy feat, however showcased the importance of making your business understandable to your target audience.

Could Your Process be a Method?

Most coaches have a process they prefer when working with a client. The idea of taking this process and turning it into a methodology can open up numerous opportunities, Kylie explained. Including: books, workshops, courses or events. An eye opening talk with practical advice to help with your business branding, growth and not being afraid to push those boundaries.

What is Values Speed Dating?

Bevis and Paul presented Values: Attitudes & Beliefs. They gave insight into how the values we have may not always be aligned with our goal and vision. Then, how you can begin to work with your client to ascertain where changes need to occur to make them more aligned.

To get a taste of how this will feel in a session with a client, attendees went Values Speed Dating. An interactive experience where they worked in pairs to discuss values around a particular area in their life e.g. career, family, relationships, health. During this session they discovered a number of values associated with their chosen area of life and the importance of their then chosen top 5 or 6. An incredible way of gaining a quick understanding of the power of Values.

It All Depends on the Direction

During the Values Speed Dating the direction in which we move with regards our values and beliefs, whether you are moving away or towards, was brought up. At this point Bevis had the attendees on their feet. Looking to the right of the room, Bevis named the wall in front of the attendees the ‘wall of woe’ and in it the windows of financial breakdown, relationship breakdown, ill health and everything going wrong. Quite the woeful wall! 

Bevis then asked everyone to step towards the ‘wall of woe’, he then asked them to get closer. At this point it is likely the attendees began to feel uncomfortable. He then asked them to touch the ‘wall of woe’, push off and return to where they started. The attendees expressed how they felt lighter or better. Bevis then went to highlight, they’re still looking at the ‘wall of woe’ and therefore likely to repeat the same process again.

So, next he asked them all to turn to face the left hand side of the room, turning their backs on the ‘wall of woe’. Therefore turning towards: opportunity, abundance, freedom…

And Finally…

Chris Billington Hughes finished the day with a brilliant talk taking you through the 5 steps to strategise your sales and marketing.

Chriss Billington Hughes: 5 steps to strategise your sales and marketing

Likening it to a recipe, to make it work you need to include all the ingredients and remember to test, refine, review and revise.

Sometimes having to sell your businesses can make you feel uncomfortable, Chris advised the attendees to instead think of it as educating. Making it feel less aggressive and an easier approach for the coaches in the audience to get behind.

Some top tips to take the marketing of your business to the next level.

What Those Who Attended Thought of the NLP Conference

‘I just wanted to say thankyou for the wonderful event that you, Danie and team organised. It was truly inspirational and I connected with some very talented and genuinely lovely people. The perfect way to spend a Friday. The best part was that it felt like coming home . I felt so welcome and comfortable.’

‘A great and informative day. Some excellent speakers too. I walked away with new ideas adding great value to my coaching business.’

Find out more about the benefits of NLP.

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Organisations have thought that money has been the main business motivation. Yet we can now demonstrate that money is one of only nine motivational preferences at work. When you know what motivates each member of your team you can actively enhance business motivation.

As a Manager you have little choice but to manage people based upon what motivates you, or at best your best guess of what motivates each person and I can guarantee from personal experience that that will not be accurate or as effective as it could be!

You yourself will have a unique motivational profile with each of the following nine motivational preferences in play:

• Meaning, Purpose and helping others
• Freedom & Autonomy
• Creativity, Innovation and Problem Solving
• Control, Power and Influence
• Money, Materialism and Competition
• Expertise, Mastery and Specialisation
• Security, Stability and Routine
• Recognition, Respect and Esteem
• Friendship & Fulfilling relationships at Work

I can guarantee that managing someone with your lowest Motivational preferences as their top will feel awkward yet these people are quite often precisely what your team needs when managed effectively as their strengths can be your weaknesses.

The latest stats from Forbes and Gallup show that 64% of people leave their boss rather than their job and that over 63% of people are at work but not actively engaged!

Not only does a Motivational Map tell you the order and sequence of what motivates you but also how you are feeling your work is meeting your core needs.

It also explains how you can change your approach to get more from your team and manage those whom are very different from you.

So if you want to do something about business motivation for your team contact us now!

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Your First Step in Neuro-Linguistic Programming Course

Your First Step in Neuro-Linguistic Programming

The other day, I found myself in a room with other’s looking to explore the idea of Neuro-Linguistic Programming. I was at Magenta Coaching’s First Step in NLP one day in person course, as a delegate. To get the true experience instead of a voyeuristic idea of it as their Marketing Consultant.

Bevis and Paul immediately put everyone at ease, and you felt assured you were in a space where you could share and be comfortable to ask questions and be involved. As a small group of 11 people, seated so you could see everyone, you were able to completely engage as a group.

Organic Training Process

The process of the day had an organic feel due to the nature of Bevis and Paul’s training. Yes, there were presentation slides and notes were made. However, the content provided was delivered in a way which felt personal to the group. At the beginning of the session, we all shared what we wanted from the day, Bevis and Paul were able to navigate us through all the points during the course. Therefore, we all had, not only our objectives met, but everyone else’s as well, when the day came to a close.

As an avid tea drinker, refreshments were provided regularly, with biscuits. We also shared lunch together as a group, allowing us plenty of opportunities to get to know each other better.

Engaging Day

The day was not all sitting in a room with a slide presentation. Bevis and Paul got us outside in the fresh air for some exercises. These were very powerful, as they took us through them you could really feel a genuine shift in how you felt and thought. Definitely, leaving you with something to take away and use.

My personal objective was to gain a deeper understanding of Neuro-Linguistic Programming and its benefits. I was astonished at just how much was covered in a day. So much was learnt, not only in theory but which I can also use in practice. Such as the initial skills of building rapport. Now I need to be brave and begin to visualise and then write down my goal, as I know if I do, I will begin to move towards it.

This one-day course would benefit anyone who decides to take a day for themselves. You will leave the day with a feeling of new beginnings, positivity and new connections made. 

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The weather was wild, the wind blowing and rain swirling. Nothing was going to stop us from getting together to celebrate all things Motivational Maps at this all day event.

A group of us ascended on to Lakeside Lodge in Pidley, to enjoy a day together as a community once more. To experience four fantastic talks alongside the chance to engage with connections old and new in the Motivational Maps world.

The Importance of Connections 

After a boost of caffeine and chat we settled into the first talk of the day from Simon Dickins. He shared with us five top tips to get your motivational mapping practice going through your existing network. He explained the importance of who you know: ‘it’s all about connections’. Discovering a contact you connect with using your existing network who ‘gets it’ and utilising that contact to help gain access to the business they work in. Once this is done he has complete confidence and faith the map will then do the work for you.

The Gift of Motivational Maps

Next up Cassandra Andrews shared the Art of Team Maps. She began her talk by reinforcing the knowledge that the understanding and sharing of Motivational Maps is a gift. More now than ever! 

Cassandra continued, with a confession that from the age of 8 she was on the path of her passion. The passion for people and good customer service, with her absolute favourite game: Estate Agents! The detail in which Cassandra shared about her own business was incredibly insightful and inspiring. For those who are looking to add a new dimension to their business by introducing Team Maps. As well as those starting out on their own Motivational Maps business journey.

One key point she spent time on was pricing. This can be difficult to figure out. The advice given was: ‘it’s an investment for your client, you must charge appropriately – not charging appropriately devalues the map (for all) and yourself.’ Cassandra finished her talk by sharing a wonderful tool she has developed for her clients – The Playbook. A manual to be left with clients, creating sustainability and importance of maps within the business.

Networking & Nourishment

We were then treated to what can only be described as a feast. During this break we had the opportunity to reflect on the morning and discover more about one another. The power and agility of Motivational Maps was apparent. They are being used at different levels of business, as well as a crucial tool for coaches in varying fields.

Motivational Maps and the Coaching Journey

After lunch Paul Ward shared with us how Motivational Maps can form part of a toolbox for the 1:1 coaching journey. One of his favourite bands The Cure, song title ‘Doing the Unstuck’ sums up perfectly his coaching goal for his clients. Taking people who are stuck and know there’s more, but lack the clarity. He went on to explain when Motivational Maps features in his coaching journey. For his clients, it is used numerous times. It showcases the fluidity of motivation and how gaining clarity can impact motivation in your current situation. Motivation then redevelops as you move closer to your desired target. Going from stuck to limitless! Therefore doing the unstuck.

Bevis who was our compere for the day, introducing each speaker, requesting questions and making insightful comments. At this point in the day he noticed how three different energy signatures are all delivering results in such different ways all with the same tool. Showcasing perfectly the power of Motivational Maps.

Further Innovation from the Creator of Motivational Maps

The key speaker of the day was James Sale, the creator of Motivational Maps. Since the creation of Motivational Maps, James and Linda have continued to innovate and add to the Map, with the Team Map, Youth Map and Organisation Map.

The most recent innovation to add more value to your clients is: Five Elements, V P F D C, Communication Styles Diagnostic. James explained to us how Motivational Maps is a communication tool, as it gives us a language, the Five Elements complements the Maps at a behavioural level.

James went into detail about the Five Elements:

• Wood (representing Spring and Visioning)
• Fire (representing Summer and Planning)
• Earth (representing late Summer (Indian Summer) and Facilitating)
• Metal (representing Autumn and Doing)
• Water (representing Winter and Checking)

A natural cycle with healing, holistic and heuristic qualities. We all sit somewhere within this cycle and each element is important and showcase characteristics that work within different areas of business. To help create success you need a balance of each of the elements within your business. 

His final note was: ‘the more motivated we are, the more immune to stresses we are.’

Concluding our Motivational Maps Event. An incredibly motivating, knowledge boosting, community driven day. As we left Lakeside Lodge, the sun was streaming in with the promise of Spring, reflecting how we were all feeling.

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Back to Being Together
It was wonderful to spend an evening with some of our NLP Network and wider community.

At the NLP network event we explored the structure and questioning used as part of an initial coaching session. Looking at how to gain confidence in the early stages of coaching with NLP.

Bevis and Paul began the session with their early stories of their own coaching journeys. Both
with other job commitments went into more detail the juggle this caused when starting out.

How it Started
Paul took us back to when he was attending early morning networking events before his
working day. Whilst drinking coffee and munching on croissants he was: ‘hoping to bump into
someone who would ask me for coaching – the problem was, I wasn’t telling anyone I was a
coach!’ He went on to tell everyone about a particular time in Norwich. Whilst talking to
someone he didn’t pick up on the clues that this person was looking for a coach. Eventually it
began to click, they went for a coffee, completed a motivational map, in the end he asked Paul –
how much do you charge?

When stepping into coaching Bevis reminded us: ‘It’s not about perfection, everybody’s journey
is unique.’ He continued to say how the days of busily going from coaching clients to his work at
the leisure centre and back again, created moments of rushing. On one particular moment,
when finding himself late, he was driving through the village he lives in, passing a fruit farm. A
farm vehicle was passing the other way with an unsteady load of fruit crates – one fell and
crashed into Bevis’s car! Causing a fair amount of damage, he slowly made progress to work
where he was now very late. He finally arrived to meet Wayne, his Assistant Manager at the
time, explained what happened to which he commented: ‘well that’s interesting boss, what
would the law of attraction say about that…’ this blew him away.

Where to Begin
The discussion was then opened up to the group, where to begin?

The suggestions all led back to the four pillars of effective coaching. Rapport, building rapport
with your coaching client. What tools can be used to help achieve this: metaphors, the
environment you’re coaching in, pre-work: are there tasks that can be completed prior to the
session to help you have a better understanding from the beginning.

As part of the Magenta coaching tools there are scripts to help you. However the structured
nature of the questions may go against the idea of intuitive questions. The script is there as a
guide, a framework if you need it. The more experience you gain, the more relaxed you will
become to be led by intuition in your coaching sessions.

A big thing to remember and to continue to remember is that the responsibility to change is with
the client and not you, the coach. It is very difficult not to feel accountable for these changes,
this will also improve with experience.
The sessions should be solution focused. The main difference between coaching and
counselling is the focus on a goal, outcome or vision. Paul went on to explain it should be a
flexible goal, the goal you start with will change. Bevis continued by explaining how the goal
should stretch the client, get them outside of their comfort zone.

A Live Coaching Session
We were lucky to then get an insight into how Bevis performs an initial coaching session with a
volunteer from the group. This is something that you don’t normally get to witness as sessions
are private, so this element was extra special for those who are or are about to start coaching.
From the way he asked questions, identified limiting beliefs and parts, clarifying a possible goal,
to how he took notes. The group were able to gain a better understanding from an experienced
coach on various aspects of a coaching session.

The event was filmed and we are so pleased to be able to share with you.

Keep up to date with all the latest news and events here:

Find out more about NLP Training.

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So what is NLP and what is involved?

NLP can be described as how to consistently achieve specific, desired outcomes in both business and personal situations. Neuro Linguistic Programming explains the relationship between how we think (Neuro) and how we communicate both verbally and non-verbally (Linguistic) and our patterns of behaviour and emotions (Programming). 

This Online Neuro Linguistic Programming (NLP) course is structured to give you the best possible introduction and insight into what is a very powerful tool for improvement. 

The training is run over 3 Online Modules hosted by Bevis Moynan, Magenta’s Lead Trainer and the only trainer in the UK qualifies as both a Trainer of NLP and Motivational Mapping. 

At the end of this course you will have a far better understanding of how NLP can work for you,  and what you will be able to achieve by investing some time in learning how to use it effectively. 

At just £19.99 a special discounted price, you would be foolish to not give it a whirl!

Find out more about NLP HERE..

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The testimonials we get from these and the success speaks for itself. 

We have just recently completed an 8 day Master Practitioner NLP live training. It was so wonderful to feel the energy coming off the participants. Everyday the personal growth they went through and the end result of how they are going to apply their new skills, is something that for all of us at Magenta, is awe-inspiring.

Our next live course is the NLP practitioner Training on the 12th – 18th July. Once again we will welcome all those participants and take them on a journey of focus, growth and evaluations. The following event, which is already filling up, is the First Step in NLP on the 16th September. 

Bevis Moynan says “The live training is something that cannot be replaced, we have naturally transitioned to ensure we can deliver online training, and this is here to stay. However, to have live training back is something that can never be recreated. The ability as humans to connect face to face is in itself something we will never take for granted. We are happy to be back”.

To get booked on to one of our courses and experience a Magenta Coaching course with Bevis Moynan and the team hit the Get Booked button.

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Motivation and coaching is a term that is not just used in sports circles anymore. But extends far beyond that and has become a mainstay process for developing people in business and their personal lives. In 2018 the founder and creator of Magenta Coaching Solutions, Bevis Moynan joined forces with James Sale and decided it was time to create a manual to help your coaching needs.

Why this book?

This book is not just a sit down and plough through read. It is one that expands into activities, references sections and is a tool for these people who are inquisitive about Motivational Mapping and how they can impact on you. 

The book takes you on a journey. Encouraging you to complete your motivational map which can be found on the magenta website. From here you begin to get some understanding as to who you are. The chapters that follow are detailed, well composed and are not to be hurried. You take your time as you work through coaching for higher performance; unblocking two barriers to success, changing values and then reflection. You will time and time again go back to each of these chapters as you become to understand more about yourself and how mapping can help others in their life journey. 

The book will compel you to take yourself on a journey of questioning and evaluating how you operate and is a great way for you to get the taste to know more. The Magenta Coaching Solutions courses are relevant for you, your employees, your business and others, you will be hungry to start a road of transformation.

We love a stat here at Magenta. One that certainly resonates with us and as professionals it will with you too; Training alone increased productivity in organisations by 22.4%, but that when coaching augmented the process the productivity increased by 88%. It is no wonder that it has become so critical to organisational success. 

Get your copy

As we move into a world where we have had a significant shift and demand on our lives, into a post pandemic world. The need to be focused and productive has risen dramatically. If one thing you do today is consider understanding motivation through coaching, then your first port of call is to get a copy of Mapping motivation for coaching by James Sale & Bevis Moynan and commence your journey.

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I want to write a novel – it’s a daunting task. I need about a hundred thousand words. If I sit down and work out
how long it will take me if I write 500 words, 5 days a week, I will be totally fazed and consider it impossible. So,
what do I do? I write the first word and then the next. Well – that’s the theory!

Don’t get me wrong, there’s a plan. I more or less know where I am going but I can’t get there unless I begin with
that first word. Knowing where I’m going helps but I won’t get there unless I make a start.

That first step is so hard though, isn’t it?
What if I fail and never actually finish it?
What if no one reads my novel?
What if its not the great ‘book club book’ that I am aiming for?

All those thoughts go through my head. All the self-doubt and lack of confidence just isn’t helping at all. But it can
be so paralysing that I am not sure I will even start to write.

I turn to the words of Lao Tzu ( a Chinese philosopher) – he tells us that ‘A journey of a thousand miles must begin
with a single step’ and I suppose that that is blindingly obvious – we must all start somewhere – whatever we are
doing. But once again our limiting beliefs are at risk of overwhelming us. It’s that little voice that says, ‘you won’t
win that competition – don’t even bother entering’. The voice that says – ‘you’ll never be able to run a marathon –
its not even worth doing the training’.

If we listen to that voice we will never get any where and never do anything. I can tell you one thing for sure – there
is absolutely NO chance of you winning that competition unless you enter and you will definitely not run a
marathon if you don’t make a start by learning to run. All too often we allow that voice to be too loud – to tell us
what we can’t do. It’s time to take that first step – only then does the journey really begin – until then it is just an idle
dream – it’s an ‘if only’. I’m determined not to look back on my life and think ‘if only I had ……..’ and I will only
prevent that by taking that first step.

So I am clutching my pen, I am tapping my keyboard and I am writing my novel. You may never see it listed in the
best sellers list – but on the other hand you just might – and the only way that it’s going to get there is if I write it.
What first step do you need to make? And what is stopping you? The training for the marathon will come easy once
that nagging, negative voice has been quietened.

If you need help to make that first step – contact an NLP coach – the words will flow, the miles will speed past and
your energy will be put into what you can do without the worry of what might not work out.

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