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<title><![CDATA[Magic Poster Prints]]></title>
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<description><![CDATA[All about the magic of Large format poster prints....]]></description>
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<title><![CDATA[Billboards: Snapshots of History]]></title>
<link>http://feedproxy.google.com/~r/MagicPosterPrints/~3/dn-TXnceMKM/billboards-snapshots-of-history.html</link><description><![CDATA[Billboards are collections of large photos. Some are funny; some are strange. Still some come out as ironic. However we see it, we have to face the fact that billboards are a constant reminder to us that there is life out there that is worth living. In fact, most billboards are memorable images that help us make our lives more worthwhile. Billboards help people to find the place to eat, sleep, and get fuel for their cars, the nearest ATM machines. Imagine driving yourself to a place you are not familiar with and suddenly be struck with the urge to eat; or your car conking out on you because the gas tank is empty. Where do you get information when there's no available person to point you to the proper direction? Billboards. Billboards help many businesses, especially small ones, in advertising and marketing products and services. With companies that do not have the money to spend on TV or radio commercials, billboards are the cheapest and it reaches far more people than any other form of advertising medium. In short, life is simpler with billboards around to help us. They are a symbol of life. With billboards around, development and civilization is present. Billboards, billboards, billboards. They are reflections of history and human survival. Billboards are everywhere, in all shapes and sizes. They often comment and reflect on events that occur in the present and the conditions of life itself. Some carry important messages, be it personal or otherwise political. With the development of billboards, and outdoor advertising for that matter, the development of life itself comes with it. Billboards can trace its lineage back to the earliest civilization. We could trace human genealogy along with the history of billboards and outdoor advertisement. Egypt's Stone Obelisk: Man's First Outdoor Advertisement Thousands of years ago, the Egyptians used a tall stone obelisk to publicize laws and treaties. This is the early form of outdoor advertising. With the advent of publication through the obelisk, people have their first advertisement. Political and more it may seem, but still advertising nonetheless. Early Stages When Johannes Gutenberg invented the movable type printing in 1450, modern advertising was introduced through the handbill. And in 1796, the first illustrated poster was made when the lithographic process was perfected. As time goes by, people are looking for more desirable locations to ensure constant exposure of their message for a fixed period of time. Thus, bill posters began to erect their own structures in locations where there is heavy traffic. U.S. billboard was erected when the circus came to town… In the beginning, Americans used roadside advertising for local purposes. Businessmen and merchants painted signs or glued posters on walls and fences to advertise their establishments and what they have to offer.It was in New York where the first large American outdoor poster (more than 50 square feet) was posted. Jared Bell's office printed posters for the circus in 1835. In 1850, exterior advertising was first used on street railways. Public Service is a Billboard Thrust… In the 1900s, there was a boom in national billboard campaigns. Big advertisers began mass production of billboards for the national market. From toothpaste and soaps, to breakfast cereals and sodas, billboards were made to advertise in big bold pictures and images. And in 1913, the practice of filling "open boards" with public service advertising has continued to this day. During the war, there was a concerted effort from the industry to help in the mobilization. While in peacetime, the concern was focused on efforts to generally improve the way of life. 1990's to the present… With the advent of digital technology, hand-painted boards were replaced by computer-painted outdoor advertising formats. Outdoor companies offered a diverse range of advertising formats--- bus shelters, transit and kiosks, airport advertising, mall displays, and taxis. From the early civilization until the present time, man has used the billboard to advertise, to market, to share their feelings, and generally, to uplift the lives of many. Whether it's to provide information on gas prices or the arrival of the best sausage in town, knowledge is one important element that billboards have imparted. They have become a very popular medium to address current issues and information. As BPS Outdoor Advertising wrote in one of their articles: "Perhaps it's because they reach more people for cheaper prices than any other type of media. Or perhaps it's because people are spending much more time in their vehicles now than ever before." Whatever it is, billboards are here to stay. Billboards are here to help us and be tangible reminders of what we have become and what we have achieved. Not only do they improve the visual quality of the area where they are placed, they also serve as beautiful reminders of our past and the future. Wonderful snapshots of history.]]></description>
<pubDate><![CDATA[Mon, 20 Dec 2004 18:57:29 CST]]></pubDate>
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<title><![CDATA[Societal Effect of Billboards]]></title>
<link>http://feedproxy.google.com/~r/MagicPosterPrints/~3/8TPZv5w2aFU/societal-effect-of-billboards.html</link><description><![CDATA[Billboards are increasingly becoming popular today. This is because they reach more people for cheaper value than any other type of media. Perhaps another reason is that people are spending more time in their vehicles now than ever before.
In the past, billboards were hand painted. Hand painting meant a longer process which required more labor - therefore, more money. Because hand painting was so time consuming, billboards also couldn’t be changed as quickly as desired. As a result, billboards started to drop its fame in the 1980s but in the year 1990, business philosophy of trying to get the most for your money became a catalyst to this and billboard advertising zoom on the upswing. Innovations in billboard technology are playing a major role in bringing the medium back into style.

Billboard advertising is becoming popular again for several reasons. It is a relatively affordable way of advertising compared to other marketing mediums, such as magazines and television. Consumers of every type are driven by billboards. However, the majority of people owning an automobile tend to be more well-off and mobile, allowing billboards to target higher-income demographics.

This is why billboards are crucial part of advertising for decade now. We use it to remind our current customers about our products and services as well as to attract new customers and promote new products. We want our billboards to attract attention and awareness. Billboards are one factor and play a part in our total advertising mix and targeting travelers off the turnpike. When billboards are first posted they expresses artistic creativity, informs the public of current events and serves as constant reminders of national products. From the very beginning, the people did not have any idea how powerful billboards really are until now.
Since billboard advertising is rising so much, I think it is very important for us to know the effects of billboards to us. Though there are good points in the billboard advertising, we can also detect some ill effects to our society.
In a study analyzing the effect of visual stimuli eliciting eye-fixations like billboards, impactiveness is common. Impactiveness was hypothesized to achieve higher recall. This study focused on college students' cognitive responses to the presence of alcohol and sexual appeal on billboards. Results show that subjects that are familiar with billboards with the presence of sexual appeal leads to more attentive controlled processing. Also, the interaction between the presence of alcohol and sexual appeal significantly affects the extent to which orienting occurs, as well as attention, arousal and emotional valence. This study examines the effects of product type and sexual appeals in billboard messages on college students recall and recognition in relation to their drinking levels. Results show that alcohol billboards are recalled well than not-alcohol billboards, particularly for alcohol billboards using sexual appeals. Heavy drinkers recall alcohol brands better than light drinkers. However, sexual appeals reduce brand free recall for heavy drinkers. Heavy drinkers also have more positive attitude towards alcohol products.
Though billboards can be very much of help to our business let us not forget our responsibility to our fellow citizen especially to the youth since these group is more susceptible to the risk in the advertising world.]]></description>
<pubDate><![CDATA[Mon, 20 Dec 2004 18:56:50 CST]]></pubDate>
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<title><![CDATA[Billboards: Modern Counterparts of Van Gogh and Da Vinci]]></title>
<link>http://feedproxy.google.com/~r/MagicPosterPrints/~3/W15HtDKw_oI/billboards-modern-counterparts-of-van.html</link><description><![CDATA[Taking a drive down an unfamiliar road, or simply driving to and from work has become nowadays more pleasurable and less stressful. What with the multitude of billboards plastered all over the city and suburbs, they have become a wonderful centerpiece with the backdrop of heaven and earth.

Have you ever imagined what life would be like without these big, larger than life posters and signage to aesthetically improve our place? Are you not amazed at how great the quality and colors are? Are you not struck with the brilliance and true-to-life depiction of the images in each of these billboards?

When billboards were first posted, they not only expressed artistic creativity, they also were medium of information and reminders for people of current events and new products. The people then were not yet attuned on billboards being very powerful tools in helping others in ways that they have never imagined before. Fortunately today, we have learned of its uses and are utilizing them in several ways.

Billboards are the cheapest and it reaches more people than any other form of advertising. Thus, many small businesses, and even some of the big corporations for that matter, utilize this form of media because television and radio commercials are more expensive and costly.

One state in fact used billboards to improve the visual quality of their community, and also serve as tools to reduce alcohol consumption by minors. Still another state made several billboards to try to convince people to stop smoking, to prevent the spread of AIDS, and to offer pregnancy support.

However, despite its practical uses, billboards first and foremost are works of art in the modern sense. Its production process, from conceptualization to posting, is definitely a designer's and artist's imaginations put to life.

When designers are put to work to create these magnificent billboards, they do not see their assignment as something corporate or practical. I mean, sure, they see also the numbers in every assignment. But let's face it. Within each of these designer and artist, the billboards are their next work of art. With every billboard assignment, they see themselves as the modern Leonardo Da Vinci and Vincent Van Gogh.

According to one review, Van Gogh's most searching artistic analysis was of himself. This is shown in his famous self portraits. However, Van Gogh was also very appreciative of the profuse of colors found in nature. In fact, one of his very famous paintings was the Irises. Similar to his self portraits, Van Gogh's Irises are carefully studied with the same sincerity and precision. The elements of colors- like the greens, red, yellow, orange and white, and the different ranges of blues- all made the painting look luxuriant and produce a gay colorfulness and richness.

Leonardo Da Vinci also recognized the importance of painting scenes that are very close to reality. He was keen to observe with great care how animals, people, and landscapes really looked. He was also careful to notice the differences on how an object looked when it was close by and when it was farther away, and when it was seen in bright light and in dim light. He turned his attention to nature during long walks. He wrote detailed notes on his observations and made sketches of the things he saw in his notebooks throughout his life.

Whether its Van Gogh or Da Vinci, designers and artists are sure to emulate what they have done. Thus, billboards are most likely to reflect reality and life. What you see in billboards is what we have of life- big reflections of us and our world.

And with the advent of computer technology, we have programs, softwares and equipment to help our artists and designers come up with brilliant, full color and striking images and designs that are sure to stand out. You'll be amazed at the technology we have now that keeps these billboards fresh for the longest time that they have been exposed. Several manufacturers and developers managed to produce high grade materials and machines that could make the pictures and prints true to its original. Xerox, Adobe's Creative Suite, Corel, Epson- these are just a few of the names that are there to help make their lives and work simpler.

Whether it's film making, game development, commercial design, or even fine arts, every creation and output are worthy of praise. There is only one big difference- creating works of art now is faster and easier, thanks to advanced technology. Combined with the power of modern technology of digital media, natural talents and techniques obtained during the formative years can create breathtaking works of art that are at par, if not better, with those of the grand masters.]]></description>
<pubDate><![CDATA[Mon, 20 Dec 2004 18:56:19 CST]]></pubDate>
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<title><![CDATA[HP beats lowered forecast]]></title>
<link>http://feedproxy.google.com/~r/MagicPosterPrints/~3/nRkXylTQBaw/hp-beats-lowered-forecast.html</link><description><![CDATA[I have been a fervent witness to the growth of your company. I consider your company as the biggest manufacturer of the latest and the most updated printers in the field. With regard to technology, your product is always my first, if not the only, choice. I have always found the product to be rock solid and the support to be beyond belief. I can actually pick up the phone and talk directly with your people. And once again as expected you went beyond our expectations once again.

From a business perspective, Hewlett Packard is still one of the most cost-effective products on the market. In a field of vendors where you get ridiculously cost-penalized for buying a better machine, Hewlett Packard remains a solid "deal"; one of the few who do not behave like most vendors. They could easily, and reasonably, sell their product and services for far, far more, and yet they opt to be more economical. Hewlett Packard printers are very affordable for the smallest shop as it is for the largest.

From a company and human perspective, HP has a team of skilled technical masters in their own fields come together to specialize your common gift. Surely you get excited about new advances in the field, but are experienced and discerning enough to not be caught up in all the hype. You are innovative enough to understand the needs of your consumers, but are proficient enough to make that system perform to the best of its ability. That is why you made it beyond your expected forecast.

Hewlett Packard is more than a product and a company — it is the embodiment of a philosophy and message that quality has no price, and that success is a measure of service to others, not one of profit or products.

Once again, Congratulations!]]></description>
<pubDate><![CDATA[Mon, 20 Dec 2004 18:55:50 CST]]></pubDate>
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<title><![CDATA[Digital Advertising]]></title>
<link>http://feedproxy.google.com/~r/MagicPosterPrints/~3/GCASmbp6_5w/digital-advertising.html</link><description><![CDATA[Business establishments are busy places. People rush here and there. They are either waiting in line at the concession or in the lobby at intermission. Merchants try to attract customers using different kinds of advertising materials, static posters to be specific. How long will they look at these posters and get jaded? How can your message deliver the exact message and stand out from the crowd? The solution - put your advertising message in motion. With this, you’ll stop shoppers in their tracks with an exciting and attention-grabbing digital advertisement. Consider the fact that the visual appeal of moving or changing images is a proven to be very effective.

Digital Advertising via plasma display panels, liquid crystal displays, computer monitors, and televisions are used to enhance traditional advertising. Using computer-generated images for print advertising and large format graphics can be a unique way of showcasing your products. Is this the end of traditional advertising? Not at this point, maybe. There are still several enhancements that advertising experts are trying to generate about digital advertising.
Why do leaders in the printing, publishing and pre-press industries join forces to push the acceptance of the digital delivery of advertising materials and to document and demonstrate the advantages of the comprehensive digital advertising environment?

Digital advertising has been widely accepted because of its myriad advantages such as dynamic creative elements and interactivity, guaranteed delivery and scheduled display, multiple advertisers with no clutter, co-op revenue opportunities, instant digital changes for season, price, or promotion, rapid ability to update content, timely insertion of trailer loops with advertising content, instant digital programming with informative and entertaining content, and the ability to deliver specific messages to specific audiences in specific locations. It also helps to combine the industries of advertising networks and point of purchase display merchandising.
The impact of digital advertising is sensational - whether the presentation is on a single stand-alone floor display or a giant multi-screen format - messages can be delivered with energy, focus and entertainment. When digital advertisements are deployed in public spaces, they present compelling alternatives to traditional media. Digital advertising allows multiple clients to share valuable advertising space at reduced cost per exposure. It also drives them to search out new media alternatives to compliment their existing marketing plans. This tremendous versatility gives operators the option to choose the large format displays of their choice for the greatest impact in their venue.
The objective of the Digital Advertising Project to have its students recreate the effects in an interesting advertisement with a manipulated photo using their own images is a simple yet very valuable and timely means of promoting digital advertising. With this concept, they will be able to realize the importance of digital advertising in making our world a better place to live in. They will also be informed about the purposes of these advertisements in helping us out in choosing from a wide range of products that we need in our everyday existence – from the clothes we wear, the foods and the vitamins we eat and take, the best mobile service providers and banking institutions we use, etc. Truly, digital advertising is an innovation destined to become important.

The technology media cycle has really fascinated many advertising experts. Technology drives media, media drives societal growth, and marketers track societal growth in an attempt to take advantage of the advertising opportunities that new media presents. The commercial implication of a shift in media consumption patterns leads to a change in advertising spend patterns that turn into big money. Simply, the medium is what advertisers make of it – digital advertising offers a fresh set of opportunities.]]></description>
<pubDate><![CDATA[Mon, 20 Dec 2004 18:55:20 CST]]></pubDate>
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<title><![CDATA[How a poster makes a Box Office Hit]]></title>
<link>http://feedproxy.google.com/~r/MagicPosterPrints/~3/j46_1vqJgdg/how-poster-makes-box-office-hit.html</link><description><![CDATA[A filmmaker creates a film for different purposes: some for money, others for charity, and others for the fulfillment of their childhood dream that one day, they will be able to create a movie. But there is always one thing common for every given reason- making it to the box office.
But what makes all the difference? POSTERS. Advertising your movie through posters will definitely create a major effect to the result of your movie being a box-office hit. The reason is that posters attract attention. And attention makes the market respond. Posters are great media tools to share and introduce your film to the public.
A movie poster is not just a standard paper stuck to a board. An effective movie poster uses a totally different, visual language. It is one big show-and-tell medium. It expresses your points in graphical terms. It avoids visual chaos, with many jagged edges or various-sized boards that distract the viewer. Instead, it guides the viewer by using a visual logic, with a hierarchical structure that emphasizes the main points.

It displays the essential content--the messages--in the title, main headings and graphics. It indicates the relative importance of elements graphically: each main point is stated in large type-face headings; details are subordinated visually, using smaller type-face. The main headings explain the points, rather than merely stating "results" and letting the viewer hunt for--or worse, invent--the message within.

And the beauty of it all, because of its size, all elements, such as the figure legends, are visible from even four feet away. With larger prints, images are more visible even from miles away.

However, it is a fact that there are those that catch your attention immediately, and still those that do not at all. Thus, having posters does not assure a box office hit. You should remember that there are some principles in making a good poster that sells.

Promoting a movie through posters should always have the marketing objective. Take for example the poster of the 2003 animated movie "Finding Nemo". Posters like these stir up a lot of attention for the younger audience since they are the target market. It communicates well to the kids and thus encourages the parents to go and watch the movie with their kids. Such is the effect of a poster making it to the box office.

"Ocean’s Twelve", the sequel of the 2001 hit, "Ocean’s Eleven", would not have made it to box office if not for the promotional merchandise like the movie poster. What makes this poster different is the highlight of the actors and actresses involved in the film. This is also a great approach to make the people watch the movie.

Did you ever wonder why the "Lord of the Rings" made it to box office? Aside from the movie trailers being shown on television, posters in movie houses add to heighten the interest of the moviegoers.
Different people react to different situations. Similarly, different people make different reactions to a poster. Your objective should then be to generate attention- enough to encourage and tickle your target market's curiosity from the posters you have created for your movie. In order for your movie to make it to the box office, your posters should be able to draw attention and interest.]]></description>
<pubDate><![CDATA[Mon, 20 Dec 2004 18:54:42 CST]]></pubDate>
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