The new office will be headed by Mandy Kerr, who is appointed to the role of Sales Manager, Australasia.  Mandy is moving from the UK, where she has been Sales Office Supervisor for Magicard, as well as selling in the field to Australasia and Eastern Europe.  With more than 4 years experience with Magicard, Mandy also has extensive international business experience, and Australia will be the fifth country she has lived in.

Mandy Kerr said “When I began at Magicard I would never have thought that I would have the opportunity to open a Magicard office in Australia. I can now concentrate on building strong routes to market in countries which up until recently we had been unable to develop to their full potential. It’s great to work for a company such as Ultra Electronics that offers not only advancement but opportunities to relocate within the Ultra group. My new colleagues have been very welcoming and I hope to fit in to the Australian way of life soon.”

The new office is located in an existing Ultra Electronics facility in Adelaide.  The Adelaide office of Ultra Electronics is the headquarters of Ultra’s Avalon Systems defence electronics business, and also a centre for Ultra to develop business across the Australasia region.

Andy Matko, Magicard Director, said “I am very pleased we are opening a new Magicard office in Australia.  A key part of the Magicard difference is that we always endeavour to be approachable to our customers, both resellers and end users. The Magicard business is growing, and by being closer to local business opportunities, we are confident we can drive strong growth in the Australasia region.”

The new Magicard Australia office complements existing Magicard offices in Seattle USA, Dubai UAE, Shanghai China, and of course the headquarters in Weymouth UK.

With the Pronto, businesses looking for a complete solution to print loyalty, visitors or promotion cards in low volume can print their card design in full color as usual using a YMCKO film. Then setting the Pronto in rewritable mode is easy; just remove the YMCKO dye film from the printer and close the lid. The rewrite feature allows you to print, erase and update information in blue or black over and over!

High quality printing. In addition to this new feature, the Pronto produces a card with a portrait, barcode, logo and edge to edge graphics with 300 DPI resolution. It is ideal for printing in full color on blank cards or for printing monochrome text onto pre-printed cards.

Anticounterfeiting visual security. For the security of your cards, Magicard’s patented HoloKote™ visual security system is built-in. The Pronto enables you to print a choice of four anticounterfeiting transparent watermark designs at no extra cost.

Optional encoding. The Magicard Pronto printer can be ordered with magnetic stripe encoding capabilities so that you can write data to your cards at the same time as printing.

Easy to use, compact and portable. Thanks to its hand fed operation, simple 3-color LED status indicator, USB interface, and plug & play with Microsoft Windows® 2000, XP, Vista and Windows 7 compatible software drivers, the Pronto operates with all types of application set-up.
The Pronto is light weight (only 4.4 kg). With its compact and aesthetic design, the Pronto resides very well on any counter or desktop and travels nicely to your multiple facilities and functions.

The Pronto fully addresses the need for small organizations looking to print cards in low volume and for applications such as access controls, key-locking, membership, loyalty and secure ID management.

Pronto is available through authorized Magicard ID card printer resellers worldwide and offers a two year warranty.

The new Magicard Prima 4 offers all the benefits of the current generation Prima printers, but at two-thirds of the size, weight, and price!

Key features of the Magicard Prima 4:

• High quality reverse transfer printing.
• Robust and reliable print engine, capable of printing large card volumes over many years of use.
• Ethernet and USB 2.0 built in.
• Wide range of add-in Contact Chip, Contactless Chip and Magnetic encoding option.
• Flat cards every time with a built in bend remedy in every single-sided printer.
• New Magicard Prima Inline Laminator.

The Magicard Prima 4 is available in both single and double-sided versions. Both versions work with a new Prima Inline Laminator option, which is also available in single and double-sided versions.

The unique UltraCoverPlus extended 3 year warranty with loaner service is provided for free with the Prima range across North America, EC countries, and selected other territories. This is unique to Magicard; other vendors can charge over US$1000 / €1000 for the same warranty.

The Magicard Prima 4 is ideal for high-demand card printing applications such as Government projects, Drivers Licenses,  Airport ID, or any other applications where the highest quality and security are required.

With a 100 card feed hopper the Enduro is capable of handling any big print job, but for special applications there is also a front panel slot for hand-feeding cards when required. With an attractive style and colour changing LCD display with buttons, an USB interface and Microsoft plug & play driver, the Magicard Enduro is all round easy to use, from installation to double-sided upgrade.

Of course, the Enduro also offers all of the usual Magicard features including a choice of four Holokote security watermarks and an optional ISO magstripe encoder.

Offering excellent value for money for both the printer and consumables, the Magicard Enduro ID card printer is designed to meet the demand for flexible and affordable ID card production.

The Magicard Enduro printer and Upgrade kit are available through Magicard’s network of approved dealers in 163 countries across the world.

Notes to Editor

For further information, please contact:
Valérie Douard, Marketing-Communications Manager, Ultra Electronics Card Systems.
Tel: +44 (0) 1305 762152 or vdouard@ultra.co.uk

About Ultra Electronics

Ultra Electronics Card Systems is part of the international defense, aerospace and security group Ultra Electronics, with a worldwide workforce of 4,000 employees. Card Systems has been designing and manufacturing its Magicard range of secure ID Card Printers since 1993, and is now recognized as one of the world’s leading manufacturers. The high technology Magicard printers are used in a wide variety of portrait ID and access control applications, and incorporate innovative HoloKote® anti-counterfeiting technology, developed and patented by Ultra, which puts a watermark across the printed card surface.

Please visit www.magicard.com for more information.

The Tango is the double-sided version of the Rio. Able to print 80 double-sided cards per hour, the Tango 2e is for high-throughput printing applications, and where double-sided printing is convenient for instant card issuance. Both printers are the fastest in their class.

Anti–forgery protection with HoloKote ® and HoloKote FLEX

Magicard is the only brand of printers that offers card security features on all its models. HoloKote is an anti-forgery watermark that prints across the card surface during the normal print cycle. It costs nothing to print the HoloKote watermark – standard dye film ribbons are used to print on standard PVC cards. With the Rio and Tango, a custom HoloKote pattern can be specified, ensuring not only the highest card security, but enabling the customer to print their own logo on the card.

HoloKote® FLEX is designed to offer full design flexibility of your custom anti-counterfeiting watermark printer and is printed across the entire card surface.

Easy to use

The Magicard Rio and Tango printers feature plug-and-play Microsoft Windows drivers and an intuitive LCD display that shows print job status with easy-to-read message prompts and commands.

Smart

The Rio and Tango offer multiple encoding options: contactless, contact chip and magnetic stripe.

Flexible printer interfaces

Both printers are ready for any printer interfaces; USB & Ethernet are included.

Free 3 year UltraCoverPlus warranty

The Rio and Tango printers are fully supported by the comprehensive UltraCoverPlus warranty, which offers free print head replacement and a free loan printer service for a full 3 years from purchase (North America, EU and other selected countries).

A fourth year extended warranty plan can be purchased through Magicard approved dealers.

Printers for wide applications

Magicard secure ID card printers include the badging series with the Enduro and Pronto. Magicard’s professional series range from the Tango+L, a combined double-sided printer and laminator; the high-security, high-throughput Rio and Tango models to the reverse transfer Prima. All printers feature advanced card security options.

Visit www.magicard.com for further information.

- Ends –

For further information, please contact:
Valérie Douard, Marketing-Communications Manager, Ultra Electronics Card Systems.
Tel: +44 (0) 1305 762152 or vdouard@ultra.co.uk

About Ultra Electronics

Ultra Electronics Card Systems is part of the international defense, aerospace and security group Ultra Electronics, with a worldwide workforce of 4,000 employees. Card Systems has been designing and manufacturing its Magicard range of secure ID Card Printers since 1993, and is now recognized as one of the world’s leading manufacturers. The high technology Magicard printers are used in a wide variety of portrait ID and access control applications, and incorporate innovative HoloKote® anti-counterfeiting technology, developed and patented by Ultra, which puts a watermark across the printed card surface.
Please visit www.magicard.com for more information.

Large cards in 2 sizes

Pre-printed XXL Pro cards are available in two sizes XXL Pro is designed: 124.8 x 87.8 mm and 140 x 87.8mm. These large format pre-printed cards have a maximum print area of 86 x 54 mm respectively.

Anti-counterfeiting system built-in

A professional series printer, the XXL Pro has Magicard’s patented visual security system built-in, HoloKote. HoloKote high security watermark is applied during the print cycle without incurring extra consumables costs, so cards can’t be copied. The XXL Pro features a standard ‘Ultra Secure Key’ watermark design that is frosted on the printable card surface (86 x 54 mm).

Ease of use

Designed with ease of use in mind, XXL Pro’s other features include Plus & Play driver, USB and Ethernet interfaces fitted as standard and an LCD display and selection switch for the card printing area position.

Unlimited UltraCoverPlus warranty

The XXL Pro is covered with a free three year UltraCoverPlus warranty for peace of mind; with direct technical support, unlimited print-head replacement, even a loan printer is provided free in the event a customer’s machine requires depot service.
The XXL PRO is ideal for events requiring high security such as world sporting and concert and special events, festivals and conventions. It is also ideal for promoters and security badges.

- Ends -

Attachments:

- Magicard XXL Pro printer and card photo.

Notes to Editor

For further information, please contact:
Valérie Douard, Marketing-Communications Manager, Ultra Electronics Card Systems.
Tel: +44 (0) 1305 762152 or vdouard@ultra-cems.com

About Magicard – Ultra Electronics

Ultra Electronics Card Systems is part of the international defense, aerospace and security group Ultra Electronics, with a worldwide workforce of 3,400 employees. Ultra has been designing and manufacturing its Magicard range of secure ID Card Printers since 1993, and is recognized as one of the world’s leading manufacturers. The high technology Magicard printers are used in a wide variety of portrait ID and access control applications, and incorporate innovative HoloKote® anti-counterfeiting technology, developed and patented by Ultra, which imprints a watermark across the printed card surface.

Please visit www.magicard.com for more information.

Magicard, one of the worldwide leaders in ID card printer systems and a business unit of Ultra Electronics, the security and defense group, announces the launch of the Pronto, a compact and secure single-feed colour ID card printer for instant personalization of cards. The new Pronto addresses key retail, education, hospitality and recreation customers who require high quality card personalisation and affordable visual security.

This budget friendly printer produces secure colour or monochrome cards. Its compact and efficient design boasts simple operation, first rate performance, quality printing and HoloKote visual security at no extra cost per card. A choice of 4 standard security watermark designs is selectable via the driver.
Pronto is a light weight printer (just 4.4 kg – 9.7 lbs) which makes it very portable. With its compact and aesthetic design, the Pronto ID card printer resides very well on any counter or desktop.

Thanks to its intuitive operation with a simple 3-color LED status indicator, a USB interface, and plug & play Microsoft Windows 2000, XP and Vista® compatible software drivers that provide compatibility with most applications, customers will love how easy the Pronto is to set up and use straight out of the box.

It demonstrates Magicard’s commitment to manufacturing robust printers and making secure card printing affordable.

The Pronto is now available through authorised Magicard ID card printer resellers worldwide and offers a two year warranty.

Thahir Kassim, formerly working for a partner has been appointed as Sales Manager to this new office. Thahir brings a comprehensive sales and technical expertise as well as an in-depth understanding of the local market.

To contact Magicard Dubai Office:

Thahir KassimThahir(at)magicard.com
Phone: +9 714 260 2929
Fax: +9 714 260 2931

Ultra Electronics Middle East
4WB (West Wing) Office – 652
Dubai Airport Free Zone
54974 Dubai
U.A.E.

Magicard’s HoloKote FLEX takes ID card security to a higher level. Your custom watermark can be as large or small as you want it. Your logo is programmed into a HoloKote FLEX Custom Key, a secure encrypted memory card which plugs into your Magicard Rio 2e, Tango 2e, or Tango +L printer.

The key benefits of HoloKote FLEX are:

■ Custom visual security without the high cost and long lead time of special holographic laminate or UV films. Your Magicard printer does the job, placing the watermark on your card using standard consumable ribbons.
■ No ongoing additional printing costs. A modest one-time set up charge gets you a custom HoloKote FLEX key within days, holding your encrypted logo. That’s it. You can then print as many cards as you want with your custom design.
■ Secure – your design is guaranteed to be unique.

“HoloKote FLEX is an enhancement of the popular HoloKote watermark security that thousands of Magicard customers have used to secure their ID cards.” said Andy Matko, Magicard Business Manager. “While the legendary HoloKote, available only on Magicard printers, uses a repeat pattern on the card, HoloKote FLEX is …. Flexible! It offers an excellent alternative to costly holographic laminates and is truly secure because your HoloKote FLEX logo cannot be copied.”

The Enduro Duo also features a 100-card detachable feeder, as well as a manual feeding mode for printing cards one-by-one or in small batches. With an attractive style and color changing LED control panel, a USB interface, Microsoft XP and Vista plug & play driver, the Magicard Enduro Duo is all around easy to use from installation to printing full colour sharp images on your ID cards. Light weight (5.5kg), the printer is ideal for mobile applications.

A single sided model simply called the “Enduro” is available with an option for an upgrade kit to enable double side printing for customer’s whose needs change in the future. Dealers and distributors can also choose to simplify their inventory by just stocking the Enduro single-sided printer, and carrying the upgrade kits.