Main Street ROI

Google SEO vs. ChatGPT: How Search Is Changing (and What You Can Do About It)

Pete Kennedy — Thu, 03 Jul 2025 17:30:27 +0000

With AI tools like ChatGPT on the rise, many business owners are asking: are the rules of SEO changing? Does content still matter? Do backlinks still matter? And will everything we’ve learned about SEO over the past 20 years suddenly go out the window? The short answer: yes, content and links still matter, but it’s [...]

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Is SEO Still Worth It with AI Changing Search? What Small Businesses Need to Know

Pete Kennedy — Tue, 01 Jul 2025 16:08:52 +0000

Let’s face it: the digital landscape is evolving fast, and AI is one of the biggest drivers of change. Everywhere you look, there’s talk of chatbots, smarter search results, and fewer website visits. So, as a small business owner, you have to ask: Is it still worth putting time and money into SEO? Or, are [...]

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Why Advertise on Facebook?

Riley McLaughlin — Sat, 28 Jun 2025 00:26:13 +0000

Discover why advertising on Facebook is effective for any business, whether B2B or B2C. In this short video interview snippet, Kelly explains how Facebook’s massive, diverse user base and advanced targeting options, like interests, behaviors, job titles, and industries, help you reach your ideal audience. Learn how you can also run ads across Instagram to [...]

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6 Ways a Blog Can Help You Grow Your Business

Pete Kennedy — Mon, 23 Jun 2025 12:01:34 +0000

Starting a blog is an excellent way to boost any small business—and it’s not just about SEO. There are many reasons to invest in blogging. Below, we discuss some of the most compelling reasons to start a blog for your business. 1. Blogging Is Fantastic for SEO Yes, we started this article by saying that [...]

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How to Prevent SEO Issues During Website Migrations

Riley McLaughlin — Fri, 20 Jun 2025 22:33:41 +0000

Planning a website migration? Make sure you avoid these costly SEO mistakes… In this short video interview snippet, Katy briefly mentions running a full crawl of your current site, mapping 301 redirects, preserving high-performing pages, retaining metadata, and using staging environments when migrating your site. If you would like to get a comprehensive list of [...]

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What Is Keyword Cannibalization? 3 Causes and 6 Solutions

Brad Johnson — Wed, 18 Jun 2025 23:44:59 +0000

Millions of small businesses have harnessed the power of SEO in the last three decades and counting. It’s one of the few reliable ways to generate free traffic that remains stable over months and years. Just like any other skill or strategy, SEO comes with a learning curve, and that includes keyword cannibalization. Unaddressed, this [...]

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What Is Crawl Budget and Why Does It Matter for SEO?

Riley McLaughlin — Fri, 13 Jun 2025 00:28:11 +0000

Learn what crawl budget is and why it matters for SEO. In this short interview snippet, Katy briefly explains how low value pages, such as outdated event listings, can prevent Google from indexing your most important content. You'll also get a few practical tips to optimize crawl budget by cleaning up your site structure, improving [...]

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3 Common Beliefs That Will Sabotage Your Marketing

Phil Frost — Thu, 12 Jun 2025 21:47:05 +0000

Marketing success is not just the result of sound strategy and disciplined execution. Those are of course key ingredients, but there's one more ingredient that I would argue is more important: Your mindset. Over the past many years I've created and executed marketing plans, I've come to realize that long-term success or failure is often [...]

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SEO vs. Content Marketing: What’s the Difference and How Do They Work Together?

Riley McLaughlin — Sat, 07 Jun 2025 01:18:41 +0000

What's the difference between SEO and content marketing, and how do they work together? In this video interview snippet, Katy breaks it down: ‣ SEO focuses on optimizing your content for search engines through technical fixes, keyword strategy, and link building.‣ Content marketing, on the other hand, is about creating valuable content for your audience. [...]

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What’s the Role of Marketing Agencies in an AI-Powered World?

Pete Kennedy — Wed, 04 Jun 2025 17:58:42 +0000

Why You Still Need Smart Humans, Even as Meta and Google Roll Out New AI Tools AI is moving fast. You’ve probably seen the headlines. Meta and Google are racing to automate more and more of your marketing. For example, just this week, Meta announced new AI-powered ad tools that will fully automate everything from [...]

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