Maine PR Maven

Telling Your Story and Defining Your Brand

Nancy Marshall — Thu, 02 Sep 2010 17:26:50 +0000

This morning I had the pleasure of giving a presentation to an engaged group of people involved with early childhood education and family services at the Augusta Civic Center. Called “Engaged Communities, Growing Small Children,” the conference focused around a book called “The Charismatic Organization, 8 Ways to Grow a Nonprofit,” by Shirley Sagawa. I [...]

Focusing on your audiences to create better sales opportunities.

Nancy Marshall — Mon, 23 Aug 2010 20:00:47 +0000

By Michael Stumpf, partner in www.parleestumpf.com and one of NMC’s strategic partners from the www.amcagroup.com We are often asked: “How do we reach out to new customers?” Well the answer, for businesses large and small, is the same. The value proposition in your marketing must be relevant to your target market…to the audience you are trying to reach. [...]

Every Customer Contact Becomes Part of Your Brand Story

Nancy Marshall — Sun, 15 Aug 2010 22:49:18 +0000

I was visiting a tourist destination in Maine this week that is going to remain unnamed. I was speaking with the owner of the business and she was saying that business was down. While I was standing right there, a group of six prospective customers walked up to the front entrance of this business, picked [...]

Social Media Acrobatics in Maine Ahead Magazine

Nancy Marshall — Tue, 03 Aug 2010 16:14:01 +0000

An article in the August 2010 issue of Maine Ahead Magazine profiled three social media “experts”: Rich Brooks, Lynnelle Wilson and me. Thanks to Publisher Mark Wellman and Editor Tori Britton for the time and effort they put into writing this article and publishing this great magazine! I thought it was interesting how each of us focused [...]

“You like me! You really like me!” … Five Tips for Building your Facebook Community

Nancy Marshall — Fri, 30 Jul 2010 13:28:19 +0000

By Katie Greenlaw, Account Coordinator at Nancy Marshall Communications (Katie is pictured at the computer, with NMC team members Juli Settlemire and Greg Glynn looking over her shoulder.) Katie is a new member of the NMC team. She brings excellent credentials to her job, having worked as director of public relations at Thomas College where she also [...]

Ten Questions to Ask Yourself if you are Starting a Consulting Business

Nancy Marshall — Fri, 23 Jul 2010 17:50:05 +0000

We have worked with several consultants lately who are starting their own consulting businesses. We create “Marshall Plans” for consultants which serve as their step-by-step strategic and tactical marketing communications programs. In our first meeting, which we call the “Discovery Session,” we ask a series of questions to help create the “brand manifesto” that will [...]

A Presidential Visit to Maine

Nancy Marshall — Sat, 17 Jul 2010 12:59:56 +0000

The Obama family is visiting Bar Harbor, Maine this weekend. There’s nothing like a visit from a standing president to generate publicity for a tourism destination. Hundreds of media people are following the first family around, and others are talking about it on TV, radio, newspapers and magazines. Maine will definitely benefit from all this [...]

Networked Blogs

Nancy Marshall — Tue, 13 Jul 2010 19:57:22 +0000

I am a proud member of the Society of American Travel Writers (www.satw.org) because I have been doing PR for travel and tourism destinations throughout my career, which started back in the last century. I am not a travel writer, but I am a travel publicist, so I am an “Associate” member of this prestigious [...]

The Discovery of Another Maven

Nancy Marshall — Sun, 11 Jul 2010 19:29:28 +0000

I’ve had this persona as the “Maine PR Maven” for several years now, but just today, while surfing the web and researching an article I was writing for my e-newsletter, I discovered another Maven who has a great online persona and community. This is Wendy Maynard, a marketing expert who works with entrepreneurs to catapult themselves [...]

Northern Forest Canoe Trail Celebrates Tenth Anniversary

Nancy Marshall — Fri, 09 Jul 2010 12:04:01 +0000

One of our great clients is the Northern Forest Canoe Trail , which is celebrating its tenth anniversary this summer. We’re helping plan and sponsoring their anniversary celebration weekend in Rangeley, coming right up on July 24 and 25th. If you haven’t visited Rangeley lately, if you love to canoe or kayak, and if you [...]