Maine PR Maven

The Launch of Marshall Interactive and TaKaRadi

Nancy Marshall — Tue, 18 Nov 2008 20:18:24 +0000

Over the past six months, I have been working on the creation of a new web division of my PR agency, Marshall Interactive. We are in the business of creating long-term relationships with Internet Entrpreneurs who want to sell products and services online through eCommerce websites. The process starts with a web strategy plan created by Ross [...]

Will Social Media Thrive or Wither on the Vine in a Bad Economy?

Nancy Marshall — Tue, 11 Nov 2008 13:52:19 +0000

My friend Ross Lasley, aka The Internet Educator, is fanatical about measurement. He says that the internet is John Wanamaker’s fantasy. John was the department store owner who said decades ago that “half of the money I spend on marketing is wasted; the problem is that I don’t know which half.” Ross believes that social media [...]

Election Day is finally here

Nancy Marshall — Tue, 04 Nov 2008 18:00:09 +0000

I am eager to hear the outcome of the election today, but I am even more eager for the election to be over. I am tired of the trashy-looking election signs all over the roadsides, I am tired of the TV ads where the candidates snipe endlessly at each other, and I am tired of [...]

Report on Branding Session at Society of American Travel Writers Convention

Nancy Marshall — Wed, 22 Oct 2008 14:49:56 +0000

“It’s one thing to entertain people with hoaxes, it’s another thing to cheat out the widows and orphans.” P.T. Barnum “You cannot fool all the people all the time.” Abraham Lincoln Scott Lerman, who guided SATW through its recent branding process, presented an informative session at the Houston Convention. He presented quotes from P.T. Barnum and Abe [...]

Advanced Travel Blogging Workshop with Chris Elliott

Nancy Marshall — Sun, 19 Oct 2008 23:12:20 +0000

I had the pleasure of attending an advanced travel blogging workshop at the Society of American Travel Writers meeting yesterday in Houston, Texas. It was presented by Chris Elliott who is a renowned travel journalist and blogger since 1996. The fact that he has been blogging for about 13 years is testament to the fact [...]

Even the state department is using social media

Nancy Marshall — Tue, 14 Oct 2008 15:37:08 +0000

I saw a blurb in the New York Times Escapes section about how the state Department is posting country profiles and travel advisories on Twitter. Check it out at www.twitter.com/csistate. The quote in the release was “We believe Twitter and other social networking sites offer us a cutting-edge way to share information on international travel [...]

A New Kind of PR: Online Reputation Management

Nancy Marshall — Tue, 07 Oct 2008 11:43:07 +0000

For decades, one of the goals of the public relations profession has been to manage reputations, whether it’s the reputation of a person, a company, or an organization. Companies like Reputation Strategies in Portland, Maine, the brainchild of my friend Skip King, focus on this aspect of public relations. Skip and I got to know each other [...]

Sarah Palin, it’s Nuclear, not Nucular

Nancy Marshall — Fri, 03 Oct 2008 11:20:21 +0000

When I was growing up at home with my parents, my mom was always a stickler for correct pronunciation of words and correct use of grammar in the English language. So much so, that when I now see the word “it’s” when I know it should be “its,” or when someone uses “I” when it should [...]

Update on Hayley Desjardins bone marrow drive and fundraiser

Nancy Marshall — Thu, 25 Sep 2008 19:43:12 +0000

Several weeks ago, on August 20 to be exact, I wrote in my blog about a Maine girl named Hayley Desjardins who has a rare blood disease. A bone marrow drive and fundraiser was organized at Northern Outdoors Adventure Resort in The Forks, which used to be one of my beloved PR clients. I am so pleased that everyone [...]

The intersection of PR and Social Media

Nancy Marshall — Mon, 22 Sep 2008 11:48:28 +0000

I was interested to read this article from Brian Pittman of Bulldog Reporter about the intersection of PR and Social Media. I met Brian at a PR conference hosted by Bulldog in San Francisco a couple years ago. Bulldog is a good organization with lots of stimulating conferences and newsletters. Thanks Brian, for this interview with [...]