Maine PR Maven

NMC Welcomes Newest Team Member, Chelée Ross

Nancy Marshall — Fri, 25 May 2012 16:06:13 +0000

NMC is happy to introduce our newest staff member, Chelée Ross! Chelée is a Web account coordinator and graphic designer. Born in Manhattan, Chelée moved to Jamaica when she was five months old and grew up with her twin brother, two older brothers and grandmother. Living on the beach, Chelée awoke daily to “the [...]

Top 10 Marketing Tips to Learn from Yard Sales

Nancy Marshall — Wed, 23 May 2012 14:13:33 +0000

By Greg Glynn, NMC Account Executive When I was studying at Quinnipiac University, I remember learning the four Ps of marketing (product, price, promotion and place), but since then the marketing mix has evolved to include three more Ps—process, physical evidence and people. Having studied and worked in marketing for more than 10 years, [...]

PR Account Executive Encourages Client Curiosity and Research

Nancy Marshall — Mon, 21 May 2012 21:53:43 +0000

We’re happy to feature NMC Account Executive Kevin Gove as today’s Maine Maven. Kevin joined the NMC team in 2002. Kevin develops and implements media relations campaigns, writes news releases, pitches story ideas and oversees social media engagement on behalf of clients. Kevin previously worked as a freelance PR consultant, and was a sports reporter [...]

Barks, Bellows and Grunts at World Invitational Moose Calling Championship

Nancy Marshall — Fri, 18 May 2012 16:01:52 +0000

Many strange noises may be heard coming from the Rangeley region during the weekend of June 22-24, 2012. The Rangeley Region Guides’ and Sportsmen’s Association (RRGSA) has been selected to host the annual Maine Department of Inland Fisheries and Wildlife Moose Lottery drawing. In celebration of this honor, the Rangeley Lakes Region invites sportsmen [...]

Seek out Real Relationships in Life and Beware of How You Present Yourself to the World in Social Media

Nancy Marshall — Wed, 16 May 2012 17:19:40 +0000

Last week I had the pleasure of speaking to the graduating class at Thomas College, which is where I earned my MBA in 1994. I told the graduates that the good news is that they may be earning their diplomas but the bad news is that the learning cannot stop. Technology is changing at [...]

All-Inclusive Resort Nurtures Relationship with Guests

Nancy Marshall — Mon, 14 May 2012 20:32:07 +0000

Today’s Maine Maven is Mark Osborn, the general manager at NMC client Linekin Bay Resort (LBR). Osborn, a New Jersey native, has been the G.M. at the Boothbay Harbor resort since 2010, but his family connection to the property goes back nearly 100 years. Osborn’s grandmother, Martha, was a counselor in the 1920s at [...]

Sharing the Importance of “Real” Relationships

Nancy Marshall — Fri, 11 May 2012 16:22:33 +0000

This afternoon, Nancy is speaking at the Thomas College convocation about the relationship between social media and career success. Nancy will share with the graduates that they need to build real relationships that are supported by social media rather than the opposite. Nancy received her MBA from Thomas in 1994 and is looking forward [...]

Add Enthusiasm and Passion to Generate Powerful Marketing Campaigns

Nancy Marshall — Wed, 09 May 2012 14:28:32 +0000

When Angus King was governor of Maine, he told me that he thought he and I were among the most enthusiastic residents of the state. He said, “You don’t have to be the smartest person, but if you are the most enthusiastic person, it will carry you a long way.” Hmm…now that I think [...]

Local Nonprofit Spreads Message of Empowerment Through Social Media, Website and Employees

Nancy Marshall — Mon, 07 May 2012 18:41:42 +0000

Our Monday Maine Maven today is Darryl Wood, the executive director of Life Enrichment Advancing People, Inc., better known locally as LEAP. LEAP is a nonprofit agency providing a variety of residential type supports for individuals with intellectual and developmental disabilities. The support required for individuals is based on functional needs and is developed through [...]

A Thriving Cruise Season Begins in Downtown Bar Harbor

Nancy Marshall — Fri, 04 May 2012 14:37:46 +0000

The first cruise ship of the season came into Bar Harbor yesterday morning. Downtown Bar Harbor was humming with happy cruise ship passengers as they visited shops and galleries. NMC VP and GM Charlene Williams was in the area to see the ship come in and snap today’s Friday Fab Foto. What a sign of the season [...]

Is Your Brand Ready for an Audit?

Nancy Marshall — Wed, 02 May 2012 13:55:28 +0000

How to deposit into your customer’s memory bank and accrue interest By Renée Black, NMC Account Coordinator and Graphic Designer You’ve got an excellent handle on your company’s marketing plan this year. You’re doing traditional advertising, you’ve got a website, you’re doing cost-per-click (CPC) marketing, and you’re even on Facebook and Twitter! You’re doing [...]

Award-Winning Editor Becomes Renowned JDRF Advocate

Nancy Marshall — Mon, 30 Apr 2012 21:32:24 +0000

Writer and advocate Moira McCarthy is today’s Monday Maine Maven. Moira was an award-winning newspaper editor and investigative crime reporter before she reached her goal of working as a top ski writer. Moira was east editor for Snow Country Magazine and is currently a contributing editor at SKI Magazine, SKI AREA Management Magazine and [...]

Schooner Mary Day is Ready for Spring

Nancy Marshall — Fri, 27 Apr 2012 16:28:31 +0000

At NMC we’ve been noticing signs of spring’s arrival throughout Maine. We’ve felt it at our offices in Augusta and North Anson, and we hear about it from our friends and clients around the state. Today’s Fab Foto features our friends of the schooner Mary Day in Camden. With spring upon them, Captains Barry [...]

Can’t Stand Writing? Then You’ll Want to Read This.

Nancy Marshall — Wed, 25 Apr 2012 19:13:15 +0000

Maine is and has always been a destination for creative people. Artists like Andrew Wyeth and Winslow Homer, writers like Edna St. Vincent Millay and Harriet Beecher Stowe, and musicians like Noel Paul Stookey of Peter, Paul and Mary fame have lived and made their art here. Even modern-day celebs such as John Travolta, Kirstie [...]

CMO for Hire Shares Social Media Philosophy

Nancy Marshall — Mon, 23 Apr 2012 20:47:35 +0000

Our Maine Maven today is Jennifer Beever, founder of New Incite Marketing Consulting and chief marketing officer for hire. Jennifer has a background in B2B sales and marketing for software, technology and manufacturing companies. Jennifer’s unique ability to analyze business situations and apply practical marketing programs gets results for her clients. Her experience in marketing [...]

Signs of Spring in Augusta

Nancy Marshall — Fri, 20 Apr 2012 20:13:09 +0000

It has been a beautiful week at our office in Augusta. The sun has been shining, the flowers starting to bloom, and some seasonal guests (/pests) arriving. This afternoon NMC Interactive Marketing Manager Matt Rideout pulled out his camera and was brave enough to snap a closeup of this honeybee (bravery or a really good [...]

My Mother Told Me to be Careful About What I Write Down on Paper

Nancy Marshall — Wed, 18 Apr 2012 16:46:17 +0000

When I was in elementary school, my mother used to always tell me not to write anything down on paper that I wouldn’t want the whole world to see. That was back in the day when we would be writing notes to other kids and passing them through the grapevine during class. (We were [...]

Former VP of Communications Excels in PR

Nancy Marshall — Mon, 16 Apr 2012 21:25:20 +0000

Our Maine Maven today is NMC Account Executive Greg Glynn! Greg coordinates strategic planning for clients, including branding, marketing, as well as media and public relations, and writes copy for e-newsletters, press releases and develops multimedia content for NMC clients, including videos and podcasts. Greg also works with other account executives and account supervisors to [...]

NMC Celebrates Opening Day at Fenway

Nancy Marshall — Fri, 13 Apr 2012 20:29:57 +0000

It’s Opening Day at Fenway, and at NMC, we’re celebrating! We dug out our favorite Red Sox apparel and colors, suited up for the occasion and made sure to snap the Friday Fab Foto featured below. Go Sox! Have a wonderful weekend, all.

The “Inside Out” Approach to Marketing

Nancy Marshall — Wed, 11 Apr 2012 14:59:47 +0000

Yesterday I gave a presentation in Portland as part of Rich Brooks’ flyte school all about the integration of marketing and communications. I talked about how all the advertising in the world can’t sell a product or service that has bad PR…in other words, if the public doesn’t have a good relationship with a business or [...]