As an artist, there are simply too many options available for you to pursue them all: festivals, traditional galleries, non-profit galleries, selling from your website, etsy, coop galleries, juried shows, etc. The list goes on and on.

Trying to do everything dilutes your focus and scatters your attention. Feeling frazzled and overwhelmed is the result.

When presented with an opportunity for your art career, how do know if it is a good fit? How do you know which exhibit spaces and selling venues to pursue?

If you spend some time setting a long term plan for your art, the answers to these questions become obvious.

If you know where you are going, you will be able to set up systems and goals to keep you on track, selecting the opportunities that best support your vision.

Be Do Have

Like many artists, the idea of setting long term goals used to terrify to me. They felt unnecessary and I had no idea how to go about it.

    ”Goals are too limiting.”
    ”What ever comes along is fine.”
    ”How should I know what is going to happen?”

My acquaintance with Be Do Have lists changed my opinion. I was able to employ this simple tool to create a list of long term goals that capture my dreams.

To create your own vision of your art career, try using the Be Do Have list, a life coaching tool that asks three questions:

• Who do I want to Be?
• What do I want to Do?
• What do I want to Have?

Spend some time writing your answers to these questions in relationship to your artwork. Don’t worry about the format – bulleted lists, paragraphs, incomplete sentences – it’s all okay. There are no rules and the sky is the limit. Dream Big!

I found that keeping the list on my desk for a few days to catch the last minute “oh yeah” ideas helped me get a complete picture of where I wanted to go.

After you’ve gathered your thoughts in your free form list, distill it down into an organized list for a quick reminder of your vision.

When an new opportunity presents itself and you aren’t sure it is right for you, pull out your list and review it to see if it fits. Saying no to options that don’t move you forward frees you up to spend your energy on the ones that are a perfect match.

My List

This is the vision I wrote for my art career several years ago and it still guides me today as I focused on who I wanted to Be along with some really big ideas for Do and Have.

• I am creating a body of work that I am proud of and that I know is pushing me to become the best artist I can.
• I see growth in my artwork.
• I am authentically marketing my artwork.
• I quit my day job and live comfortably from the proceeds of my creative talents. [Note: I like clarity so I have an amount written down but think specific dollar amounts are a bit too personal for public consumption.]
• My work is valued by buyers and collectors, who are willing to pay a good price for my artwork.
• I create an affordable line of work for those that can not afford my larger pieces.
• My work is included in four or more museum collections.
• I publish one or more books about my art and my writing about art. At least one will be a big “coffee table” style book
• I actively participate in a community of mutually supportive artists.
• I am an inspiration and mentor to other artists.
• I continually learn about myself through my art and my writing about art.
• I enjoy all aspects of being an artist.

 
Read more about Be Do Have lists.

Wrap Up

Setting long term goals allows us to think big about each opportunity that comes our way.

Do you have a vision for your art? What tools did you used to create your list?

 
—lisa

Thinking Big about Art

 
PS. I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

In January of 2011 I spent a couple of weeks planning for the upcoming year.

I had very detailed goals and shared them with my blog readers.

I did have a very successful year, but I feel I over planned. Something simpler would have served my purposes and gotten me back to creating art quicker.

This year I went simple. I spent about 2 hours setting up my new goals spreadsheet with targets for 2012 and writing out a brief outline of the new projects I want to accomplish over the course of the year.

I then went back to making art and teaching my workshops.

Planning didn’t become a big disruptive event this time around.

Reusing Goals – They’re Systems!

Admittedly I leveraged a lot of the work I did last year separating my goals into habits/systems and new projects. Maybe I didn’t over plan. I retract that statement.

Last year I put in the time to create a system of goals that can be reused year after year, which makes my planning much simpler now.

I think of art business habits and systems like washing dishes or doing laundry. Only a lot more fun.

Essentially these are things that you do and then you have to do them all over again some time later. The project doesn’t end because these are things to be done over and over and over again.

Like blogging, writing a studio newsletter and staying in touch with collectors.

New projects are things like art exhibits or creating new workshops to teach. These goals have an end date. The exhibit is over, the book is written, the class is created (and now there is a new system to teach it year after year).

Maintaining and Growing

I’ve found that dividing my goals into these two different categories has made my art business a snap to stay on top of.

Every week I look at my list of systems and make sure I’m staying on top of the recurring tasks. I also select small chunks from the big projects and work on them.

In this way I am both maintaining and growing my career.

References

• My 2011 Goals
• My 2012 Goals
• My Goal Tracking Spreadsheet

Wrap Up

Think big and plan for a fabulous year.

Have you set your goals for 2012? What tips do you have?

 
—lisa

Thinking Big about Art

 
PS. I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

Some Quotes from the Video

Greatness is not this wonderful, esoteric, elusive, god like feature that is only in the special among us. It is something that truly exists in all of us. It’s very simple.

The separation of talent and skill is one of the greatest misunderstood concepts of people who are trying to excel. Talent you have naturally, skill is only developed by hours and hours and hours of beating on your craft.

There is no easy way around it. No matter how talented you are, your talent is going to fail you if you aren’t’ skilled. If you don’t study if you dont’ work really hard and dedicate yourself to working hard every single day you’ll never be able to communicate with people with your artistry the way you want.

Don’t set out to build a wall. You don’t say “I’m going to build the biggest baddest greatest wall that’s ever been built. You don’t start there. You say “I’m going to lay this brick as perfectly as a brick can be laid.” You do that for every single day and soon you have a wall.

Being realistic is the most common path to mediocrity. There is no reason to have a plan B because it distracts from plan A.

There is a redemptive power that making a choice has rather than being an effect to all the things happening. Make a choice – just decide – what it’s going to be, who you are going to be, how you are going to do it.

If you want something, go get it. Period.

Thinking Big

In short I believe he said think big and do the work one step at a time.

Wrap Up

What brick do you need to lay today?

 
—lisa

Thinking Big about Art

 
PS. I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

This week I shared the evolution of my artist statement on my artist blog.

One of my observations on this process:

I am a better writer today than I was 10 years ago. I attribute this 100% to my blogging. I believe that writing about my art every week for my blog is the #1 best use of my art business/office time. Getting better at writing my artist statement is just one of many benefits. Look for an article on makebigart.com on the benefits of blogging soon.

Many people have written about the benefits of blogging. Here is my take. It’s about thinking big about your art and your marketing.

1. Sharing Authentically in Print

Sharing our inner thoughts isn’t something that we all come to naturally. The artist statement I mentioned above is for a series of work that explores the emotional barriers we use to keep people out. It feels safe to not let people too close.

Yet there are big benefits in writing about what really matters to you. Your writing is authentic. You connect with your reader on a deeper level and that connection is the start of a relationship with a supporter interested in you and your art.

This can lead to sales, articles written about your art, gallery representation, exhibits, etc. All of these and more have resulted from my 6 years of writing authentically about my art.

2. Sharing Authentically in Person

Learning to share authentically via your blog can feed into your ability to also speak about your art. Writing about the art is practice for talking about the art.

Once you have the words down in black and white, you are less likely to be at a loss for words when speaking.

The thought of giving an artist talk was terrifying for me until I started writing about my art. Now I love giving artists talks and sharing my thoughts on my art in person. Standing up in front of a group is still scary, but at least I know I have the right words to describe what I am thinking.

3. Promotes Growth

Creating art is an evolutionary process. Usually you don’t have all the answers upfront.

Through the self reflection gained in writing about your art, you gain a greater insight into what motivates and inspires your creativity. This leads to growth as you are then able to go deeper into your subject matter.

The evolution of my artist statement shared above is an example of this evolution. Many of those deeper insights came about as a result of writing about my art on my blog.

4. Give People Words to Talk about Your Art

Writing a blog gives people words to use to describe your artwork and to talk intelligently about your processes. Your work is now much less intimidating and they are much more likely to share it with someone else.

This is extremely valuable for helping art consultants, your gallerists and the press write about your art. Providing them with the phrases and vocabulary for your art makes their jobs much easier. You are likely to get more articles written about your work if you make it easy for someone to write about you.

5. Establish Yourself as an the Artist You Want To Be

Are you a serious artist? Are you funny? Are you approachable?

By writing a blog, you can establish yourself as the artist you want to be. Helpful, knowledgeable, educated, motivated, etc. Pick any words you like. Now establish yourself as the person you want to be by writing from that frame of mind.

This is where you get to think big and then become the authority you know you are.

6. Marketing

Writing about your art and what informs it; sharing photos of your art, inspiration, studio and processes: this is art marketing.

It is often said that collectors buys the artist as much as they buy the art. You have to share who you are for many people to want to purchase your art. Blogging allows you to do this with an international market.

As a bonus, blogging provides you with instant and easy SEO (search engine optimization – ie. showing up in google at the top). Using keywords and phrases is a key part of SEO and writing about your art is a natural way to associate your art with the phrases that best describe your art.

7. Community

Yes facebook also provides a community, but I feel that the community I have created in the blogging world is more substantial. We are writing and sharing on a much deeper level. It takes more time and thought to write a blog post, so I get a more authentic view into the writer’s world.

8. Helping and Teaching Others

Many artists want to contribute to their community. Blogging is an excellent way to do that. MakeBigArt is an example of exactly that.

How do you want to contribute? Think big – and then just go do it.

Wrap Up

One of the beauties of blogging is you don’t have to ask for permission to jump it. It’s free and it’s for everyone that would like to write.

How has blogging benefited your art career?

 
—lisa

Thinking Big about Art

 
PS. I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

Recently I started teaching online art workshops and wanted to include the information on my website without detraction from my artwork.

I decided to create a new tab at the top of my page and label it Learn From Me.

Under this heading I am listing my in-person and online workshops, lectures I offer, and articles I’ve written that are helpful to other artists (both on my blog and published else where).

This creates a nice resource for my visitors but keeps it in 1 corner of the website, so I can focus on presenting my artwork on the rest of the website.

Wrap Up

Do you teach? How do you present it on your website?

(You are more than welcome to grab the phrase Learn From Me if desired.)

 
I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

 
—lisa

Thinking Big about Art

Today’s post is a guest post by Kesha Bruce. I asked her to write about her thoughts on artists thinking big about their careers and this is her thoughtful response:
 

For the past 6 months my blog writing has focused on why and how artists can take control of their careers. My main argument is simple: If artists want to grow and expand their careers they absolutely need to take a much more hands-on approach to marketing and promoting the work they create. In other words, in order to be successful, artists need to be more DIY (Do-it-Yourself).

Three huge reasons artist should be more DIY

1) DIY means Community
When artists work together they can create amazing events, exhibitions, and opportunities to promote their work. When my friend and fellow artist dreamed up the idea for opening our own gallery and producing our own events, we knew we would need help—so we turned to our other artist friends for help.

Other artists aren’t your competition. They are your greatest allies. Doing it yourself, doesn’t mean going it alone.

Working alone in your studio can be a lonely task. When you finally come up for air you’ll need the support of people who understand exactly why you do what you do. Every artist can benefit from being part of a network of friends and colleagues that truly understands the obstacles and concerns that other artists face.

Your network, your group of creative peers, are your greatest resource for finding and getting the information and support you need. Artists thrive in communities. Being a part of a community of artists means having a built in support system.

2) DIY means More Money
Let’s do what I like to call “art math”. Let’s say you have a gallery exhibition of 30 artworks, each priced at $3000. The gallery does a great job of marketing and selling the work for you and the show is a smash hit! In fact you sell every artwork in the exhibition. That means $90,000 in sales. YAY!

But wait. Subtract the gallery’s 50% fee they earned for working their butts off to sell your work. That leaves you with $45,000. Oh but wait. Subtract another 15% for taxes. And another 20% for expenses. That leaves you with around $30,000. And then remember that you only have a solo exhibition once every 3 years in that gallery, so divide that by 3. That leaves you $10,000 a
year to live on until your next solo exhibition. Congratulations!

Clearly you need to have other avenues of income if you’re going to survive. You can’t rely on one gallery, or even 3 for that matter, to bring in all of your income. If you really want a fatter bank account, you’ll have to do a pretty big share of the heavy lifting yourself–Especially in the beginning of your career.

3) DIY means Freedom and Opportunity
If you’re the one at the reigns of your career, that means you have complete control over what you make, how often you make it and when and where to show it. Isn’t that the goal?

Sure, it’s great when you find a gallery to sell your new work. But what if you aren’t working with a gallery? Or what if the gallery’s jam-packed exhibition schedule doesn’t have room for your work until 2014? Or worse yet, what if after waiting 2 years for your first solo exhibition, the gallery goes out of business a month before your exhibition is set to open?

Becoming more DIY means embracing the many new avenues that are available to exhibit and promote your art rather than relying one possibility.

Ultimately, when artists embrace the DIY mentality, it means they stop waiting to be “discovered”. It means that instead of waiting for opportunities, they go out and create opportunities for themselves.

Wrap Up

How have you taken control of your career?

To read Kesha’s weekly articles on art, art marketing, and creativity and to download a free copy of her guide “The 5 Step Art Career Make-Over” visit www.KeshaBrucestudio.com

• Part I – Permission Based Marketing
• Part II – Selecting Automated Mailing List Software
• Part III – Frequency of Newsletters – this article

Upcoming topics: formatting and templates, testing, content (what should you say), receiving newsletters (take control of your inbox), and more

Frequency

How often should you write and send an newsletter? As often as you have news to share.

If you have nothing to say, probably best not to bore your readers. Solution: get to your studio and do something.

For most artists, once a month or once a quarter seems to be about when we having something new to say. I know a few artists that send out bimonthly and even a few weekly newsletters.

There are no rules.

The Common Concern

If I send out a newsletter too often, I will annoy my readers.

I worried about this when I changed my quarterly newsletter into a monthly newsletter. I was sure dozens of people would unsubscribe and everyone would be unhappy.

Didn’t happen. Maybe 2 or 3 people dropped, but always more people join than those that drop so I have a steadily increasing readership.

As long as you have something interesting to say, write the newsletter and trust that your people want to hear from you.

Is it possible to send out too frequent of a newsletter? Probably. Depends on your readers and your newsletter. Once a week would be a challenge to make interesting but depending on your studio practice, it could be entirely reasonable.

Sending a newsletter only a few times a year probably isn’t enough for your fans to remember who you are.

Schedule

One of the goals of a newsletter is to keep your name and your artwork in the forefront of our fans’ minds.

One way to do that is to set an expectation on when your newsletter will be delivered. Thursday at 10am or the 3rd tuesday of the month, etc.

When I started my newsletter it was sent “whenever I could get around to it” and I had a hard time keeping to any type of schedule. Now that I have more experience, I’m able to stay on a predictable time line and I email it on the 3rd wednesday of the month.

I find that the in addition to providing a repeatable experience for my readers, the schedule helps to stay on track and committed. Otherwise it’s too easy to say, “I’ll send it next week instead”, and then suddenly 5 weeks later realize I didn’t write and send the newsletter.

Best Time to Send

One of the most popular questions. You can research the answer yourself on google.

Although to summarize, generally tuesday or wednesday are recommended. Monday and Friday are less successful. It’s all related to the work week.

Wrap Up

We have shorter attention spans these days as there is always something new coming out. Don’t get forgotten by not sending frequently enough. Think big, write big, and believe that your fans want to hear from you.

How frequently do you send your newsletter? Do you use a schedule?

 
I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

 
—lisa

Thinking Big about Art

• Part I – Permission Based Marketing
• Part II – Selecting Automated Mailing List Software – this article

Upcoming topics: frequency and schedules, formatting and templates, testing, content (what should you say), receiving newsletters (take control of your inbox), and more

Software

Once you decide you want to send out an email newsletter for your artwork, one of the first questions you have to answer is “what software will I use to do this?”

As a software engineer, I would suggest that before selecting software, that you first make sure you understand what you are looking for. Just because a friend is using Super-Duper-Newsletter-Software, doesn’t mean it right for you.

A few questions to consider:
1) what do you need the software to do (these are your requirements)
2) how technical you are
3) how frequently will you be emailing
4) do you have other special needs (such as auto responders or support for multiple mailing lists or sublists or the need to import and export your mailing list)

For most artists the answer to these questions are about the same:

1) Requirements – I would like the software to do these things:
a) provide a way for people to easily subscribe and unsubscribe from the newsletter
b) provide a way to email out the newsletter so the recipient receives it (if the newsletter gets marked as spam, they won’t get it)
c) be easy to use
d) provide me with statistics on how many people read the newsletter
e) not be too expensive
f) provide support if I can’t figure out how the software works
g) your specific needs go here

2) How technical am I?
Only you can decide this

3) Frequency
Quarterly or Monthly or somewhere in that range is the most likely answer, although your needs might be different.

Research

Once you know what you need your software to do, it’s time for research. Google and your friends can supply you with a list of options.

Some of the most common choices for mailing list software:

1) Constant Contact – a leader in email marketing, well known brand, monthly plans
2) Mail Chimp – pay as you go or monthly plans, often free for typical artist’s needs
3) Vertical Response – pay as you go or monthly plans

In addition there are solutions you can install on your own webserver for those that answered “very” to question #2, ie these are the solutions for the tech geeks. These are not recommended if you don’t have a technical background:

1) php list – open source, lots of plugins, free
2) infinite responder – free, auto responders, claims to be simpler than php list

Have super big requirements? Need to integrate a shopping cart with your mailing list and have lots of autoresponders and an affiliates program (very very few artists will have these needs) some options for such big plans:

1) 1ShoppingCart
2) 1automationwiz

Ease of Use

While price and features are important, this is software you will be interacting with on a monthly or quarterly basis. It’s important you understand how to use it efficiently.

Most artists needs in mailing list software are pretty simple, so pretty all of the choices will fit your needs. Making ease of use an important factor.

I recommend signing up for a free trial at a couple of these and look them over.

It probably won’t take you long to figure out if you understand how to use the software. If you get stuck, look into their support forums, can you find answers to your questions?

With a little research and a list of requirements, you can usually pick your software fairly easily.

Feeling panicky or stuck? Just pick something and go with it. Make a decision and move forward. Spend just an hour or 2 making a decision at the most as you can change your mind very easily later on. Mailing list data is easily exported and imported into different software (although if you think you might switch, confirm the software allows you to export the list. The usual format for this export will be a csv file).

I currently use php list for my studio newsletter and so I don’t have first hand experience with the paid services. Again, I only recommend this option for those that are more technical, as it isn’t the easiest to install, its a challenge to upgrade, and its not the most intuitive to use either. I’m considering switching to infinite responder but haven’t researched it yet.

Why Can’t I Just Use Regular Email?

You can, but I don’t recommend it. If you go this route here are some things to consider:

1) You will need to manage the list of email addresses yourself. You either have to have people email you to subscribe or provide your own form for people to join up, and then manually maintain that list.

Same for unsubscribe, people have to email you to unsubscribe.

There is free software by arial that will help with subscriptions, but for unsubscribe, you are on your own. To send email with this option, you download the list of email address to use as needed, they do not provide mailing software, just software to help you gather up the list of addresses.

2) You have to send email using regular email. This may not seem like a big deal but please keep in mind that you should never put the email addresses on the To or CC line. People get very unhappy when other people can see their email address. Privacy is important.

Your options? Send emails one at a time or put the emails on the BCC line (blind carbon copy). The problem with the BCC lines is that email with large BCC lines are marked as spam, so the recipient might never see the email.

3) This is not thinking BIG. I believe in making decisions from where I want to be, not where I am at the moment. At the moment it might seem like you will only have 20 or 30 people on your list, so there is no reason to get fancy with automated software.

But what about in 2 years when your art really takes off and you’ve now got 500 people on your list. Can you still maintain that manually?

Where are you going? Play that game. The BIG one.

Wrap Up

Think Big – set up some automated software to help you email your newsletter professionally.

Do you have experience with automated mailing list software? Recommendations? Please share below.

 
I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

 
—lisa

Thinking Big about Art

Seth Godin has an excellent post on his blog today that I want to quickly share. It is so simple and yet so true.

Make Big Plans …that’s the best way to make big things happen.

…

Is there any doubt that making big plans increases the chances that something great will happen?

Read the entire (very short) article here.

(in the next few days I’ll post my next article about newsletters)

Wrap Up

Have you written down your big plans for your art? Your art career? Your life?

If not – why not?

 
I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

 
—lisa

Thinking Big about Art

I have decided to devote the month of February (and maybe into March if I have enough to say) to email newsletters.

Artists are often told they need to have one and I agree they can be very valuable tools to get your artwork and big ideas out into the world so I’m going to share my thoughts and opinions about artist newsletters over the next few weeks.

Permission Based Marketing

Permission Based Marketing is a term coined by Seth Godin and simply put means: never put anyone on your email mailing list unless they gave you explicit permission to do so.

This doesn’t mean you met them at a party and they gave you a business card. Nope – that person did not give you permission to send them your newsletter.

This doesn’t mean all your relatives and artist friends that you’ve known for years, so of course, they won’t mind. Nope – they might mind. So don’t put them on there unless you ask them first.

This doesn’t mean the person that sent you email saying they liked your artwork. Nope – they just like your art – maybe they don’t like your writing – let them decide.

Definitely tell these folks about the newsletter, but then leave it to them to subscribe if interested.

Permission based marketing means the only people that go on your list are the people that understand that if they sign up, they will be getting email from you about your artwork on a regular basis.

Targeted List

The purpose of permission based marketing, beyond not annoying people with unwanted emails, is that your list becomes a targeted list of people that have clearly stated they care what you have to say.

Instead of shouting to thousands, who might potentially be interested, you are engaged in a more personal conversation with those that are truly interested.

When I started my newsletter mailing list, I wanted to do the permission based marketing so I didn’t add anyone I knew. I didn’t even email them and tell them I was starting a list. It was pretty scary because I worried noone would care and noone would signup.

I let people know about my upcoming newsletter by writing about it on my blog. I ended up writing about it for a year before I sent my first newsletter as it took me quite a while to figure out what to say in my newsletter.

By the time I sent my first newsletter in 2008, I had over 200 people on my mailing list. People that asked me to send them email, that were welcoming me into their inbox. I attracted that targeted group of people by providing quality content on my blog and creating artwork that appealed to my fans.

Abundance

To this day some of my closest friends are still not on my mailing list. A fairly significant number of my collectors aren’t on the list either.

This used to bother me, I’d think I should tell them to sign up, or make an exception to my permission based marketing ideals. But slowly I got over it and no longer feel I should add them.

I find that if I trust in abundance, that my list grows faster than if I get all wound up about who is and is not on my mailing list. It’s about thinking BIG and knowing, trusting, that the people that need to be on your list, are on your list.

It’s also about providing great content so you attract those people and that once there, they remain on the list.

Less than 3 years after sending my first newsletter, I now have over 700 subscribers to my studio newsletter. Each of them has subscribed to the list by choice.

The Unread and Unwanted

Say you do add a bunch of friends and family to your mailing list because permission based marketing isn’t for you.

No doubt many of them will be thrilled to hear from you and embrace the newsletter.

What about the rest? You’ve now put them in a difficult position, some people are very picky about their email inboxes. If they unsubscribed, they know they will hurt your feelings. So are they just stuck with the newsletter? Probably.

But chances are they won’t read it if they don’t want it. That’s why we have delete buttons.

All those folks on your list that don’t want to be there, but feel stuck, yep, they are probably not reading it. So what is the point of sending it to them in the first place?

Respect your friendships and relationships and stick with permission based marketing.

Wrap Up

Think Big – trust that your message will reach your target market and embrace permission based marketing for your email newsletter.

 
I invite you to become a fan of MakeBigArt on social media where I’ll be sharing additional tips and comments.
MakeBigArt fanpage
MakeBigArt on Twitter

In addition you can also find me here:

My Blog
On Twitter
Facebook Profile
Lisa Call – Textile Paintings Fan Page

 
—lisa

Thinking Big about Art