Make Money Online Nigeria

A Super Tip That Will Help You Start And Run Your Online Business In Nigeria

2013-02-18T22:57:00.000+01:00

Even If You Have A Full Time Job And Have No Time On Your Hands

I will be straight be you... running an online business ...like every kind of business offline requires some investments.

These investments don’t cost too much...but are necessary.

So one who has a job and has money to invest...and is in better position than many other people who don’t have money to invest.

So what about people who have full time jobs...with lots of ideas and not time to execute the ideas ...what can they do?

Before I Answer That Let Me Tell You A Little Story

You know...before now , I always thought if I wanted to do anything in my online business I had to do it myself.

I had to create blogs myself
I had to create content by myself
I had to maintain my sites by myself
I had to crate videos and audio if i wanted by myself
I had to create graphics by myself

And many other things.

But ...like many people who have day time jobs...I could not catch up. I was delaying and postponing all my activities.

I was making a big mistake.

This may be the same mistake you may be making right now.

But I realized I was making a mistake when I interviewed a friend who has 74 websites and has 10 employees.

He was paying these guys to run his websites for him.
He was using his money to build his online business.
He was investing his money into building his online assets...
He was doing something called ...OUTSOURCING.

He Was Paying People To Work For Him

And that right there...is the super tip that will help you start an run your own online business without actually doing a thing.

All you do is use your money to get people to create your online asset.
By online asset I mean:

Blogs
Forums
Products
Services
Software

Etc..

Here Different Things You Can Hire Or Pay People To Do For You

If you have money to invest and some ideas and you don’t have time to work or set up your online business, these are different things you can pay people to do for you:

1. Technical stuff

Many people don’t know how to set up blogs, websites , forums and the rest of them. If you have no idea how to do these things , do not waste your time trying to figure out everything (although this is still recommended) , you can pay other people to set these thing up for you.
Odesk.com is a great place to get people to do technical stuff. This is the website I use.

2. Content Creation

Websites , blogs and forums are only useful and profitable if they have content (information in text , audio , video and in other forms) . If you don’t know what to write or don’t have time to write, you can pay people to create content for you.
I use www.textbroker.com for this. You can also use www.IWriter.com and www.Odesk.com. Locally , you can post an add on NairaLand.com to get Nigerian writers.

3. Graphic Work

Graphic works is needed online . you need graphics for you posts , articles , products and many other purposes. If you don’t have the knowledge or the time to do these things...you can easily pay other people to do it for you for cheap.
Don’t waste time struggling to make them if you don’t know what to do.
Spend $5 to $10 to get an expert on Odesk.com to make one for you.
You can also do this locally by hiring a graphic designer on places like Nairaland.com

4. Build Traffic

You can also hire people to promote your asset for you using different ways . you can hire people to handle SEO for you.
You can hire people to do guest blogging for you.
You can hire people to do other traffic building activities.

The truth is there is practically nothing you cannot outsource.

Conclusion

Stop procrastinating .

You will never have enough time. If you have money to invest...pay people to start and run your online business for you.

About the author: Mk Akan is a Nigerian blogger and entrepreneur who blogs at www.NairaCow.com. He is giving out a simple 4 Page Report that reveals more ways to run your online business especially if you have money to invest and no time to work.

What is your Experience & Expertise? Step 2 Niche Blogging 101

2012-09-18T17:11:00.000+01:00

In an earlier post on choosing the right niche for your blog, blogging about your interest was considered key to success in Niche blogging. However, you may have interest in a niche, but do you have the experience required to do justice to the niche? Although with passion you can blog about a topic you have little or no experience in, but experience in a topic makes it easier and fun.

Your experience comes from what you do for a living, where you have been, challenges you have faced, situations you have found yourself, books you have read, movies you have watched, etc. You do not need to go to school to have experience; all you need is to be alive.

So, as long as you are alive there is something you know more than an average person and you can share that with the world through your blog.

The first obvious thing to pick as your experience is your profession, then your course of study in school. However, your best pick is to ask yourself what sort of subjects friends and family usually seek your advice. That tells you what you are really good at.

Are you the go to guy/babe for fashion advice? You can start niche blogging about fashion. Do friends and family always come to you for relationship advice, legal advice, investment advice, advice on gadget to purchase, child care tips, admission tips, etc? Brainstorm and find out what family and friends think you are good in. You can also ask a friend to help.

Your experience can also come from a challenge you faced in the past. There could be thousands, if not millions facing the same challenge and your blog might become their only chance of surmounting the challenge. So, you can start niche blogging about the challenges you have surmounted in the past.

Using the guidelines I have given so far list niches you think you have experience to blog about. However, do not forget the earlier list you made on your interests. If you missed it, you can findout how to know your interest.

Now rank the list of niches you have generated so far from brainstorming your passion (interest) and experience, placing the niches you have both passion and experience for on top, followed by the ones you have passion for but lack experience, and finally the ones you have experience for but lack passion. Keep this scale of preference safe, you will still need it.

Niche Blogging 101: Choosing the Right Niche

2012-09-17T13:02:00.000+01:00

In an earlier post, I made a case for niche blogging, I will now try to guide you through the process of choosing the niche that is right for you. Note that the objective when choosing a niche is to find an area with reasonable market potential that you are interested in and have enough experience in. Now let’s go through the key considerations. You may need to keep pencil and paper handy. A notepad on your computer or mobile phone may also be appropriate.

Note however, that if you are starting a blog to boost traffic to your website or to promote your business, your niche should be related to your website or business. If you own a business, your niche blogging should focus on your business. In that case most of the considerations here may not be relevant to you. These considerations are for people starting niche blogging from scratch.

What are your Interests?

Your blog should be about your interest and passion. It should be about a topic you are happy discussing. Your blog should be about something you are passionate about. Passion is very important in blogging because it takes time and energy to build a reputation and make money from blogging and without passion you will certainly give up along the way.

So, if you plan niche blogging it is a good idea to focus in an area of you have interest in. So, find out your passion and interests first.

To discover your passion and interests you need to brainstorm. Ask yourself the following questions:

What topics do you regularly discuss about with your friends?
What are your hobbies?
What type of movies do you watch?
What do you spend your money on?
What types of books and magazines do you read?
What types of websites do you regularly visit?
What sort of places do you visit?

Using these questions and more, write down as many niches as possible. You will weed down the list later. Next, we will continue on the process of choosing the right niche for your blog. You can also read my article on the benefits of niche blogging to get the picture.

Benefits of Niche Blogging – Blogs for Online Marketing

2012-07-29T13:27:00.000+01:00

Yes there are blogs that are broad and successful like the Nigeria Technology Guide, but they are few. Niche blogging is the recommended route for beginner bloggers and there is a reason for that. It is very hard for an individual to succeed with very broad blogs. Broad blogs succeed if there is a team of bloggers with each blogger focusing on a niche.

Most successful blogs have a clearly defined theme some may be broader than others but there is always a focus. Here are a few benefits of niche blogging:

Easier to build a reputation

Focusing your blog on a clearly defined theme makes it easier for people to associate your blog with the niche making it easier to build your reputation on that niche. This makes it easier to develop and position yourself as an authority in the niche. Remember that one of the conditions for making money from blogging is to have a reputation. So, writing a blog about everything will only delay your progress. So, niche blogging is the way to go.

Build a Loyal Following

Niche blogging makes your blog attractive to visitors who have interest in the niche. For example, a blog about fashion will attract readers interested in fashion. This can lead to a loyal following for your blog, which can guarantee regular visitors to your blog.

Niche blogging will make your blog a focal point for people interested in the niche helping you build reputation and traffic. This will make your blog attractive to advertisers and marketers who are interested in targeting your type of audience. So, niche blogging can make your blog very valuable and relevant for online marketing.

More Search Traffic

Niche blogging does not only help you build reputation with humans, it also helps you build reputation with search engines. Niche blogging will make search engines to associate your blog with the niche, which with time may give you advantage in search terms associated with your niche.

Better ranking for those search terms will improve traffic to your blog

Easier Advertiser Targeting

Niche blogging makes your blog easier for advertisers to target. It also makes it easier to attract advertisers. Since your blog focuses on a clearly defined niche and attract targeted audience via search engines, blogging on a niche makes it is easy for advertisers to decide whether your blog is the right feat.

Niche blogging also attract better targeted Ads on contextual advertising networks like Google Adsense. This leads to more user engagement with Ads on your blog and more money in the bank for you.

Easier to sell Niche products & services

Because your blog is focused on a niche it could become a great marketing platform for selling products or services that will appeal to interest groups in the niche. In fact, the whole point of niche blogging is to create a platform for marketing to a clearly defined audience.

So, if you are starting out in blogging, focus on a clearly defined. Go niche blogging.

Blogging Misconceptions for Beginners

2012-07-28T22:21:00.001+01:00

There are a lot of misconceptions about blogging, below are a few of them. If you are just starting out as a blogger or considering blogging as a business, make sure you understand these misconceptions, as key to success in blogging or any business depends a lot in your understanding of the business model.

In a bid to market e-books and seminars, marketers create some misconceptions about blogging. However, they are just doing their job. Advertising is supposed to be metaphorical, so it is your fault if you buy it completely. Here are some popular misconceptions to get out of the way in your blogging venture.

Blogging is an easy & fast way to make money

A lot of people started blogging because it was marketed to them as a get rich quick method of making money. This has led to a lot of lazy and charlatan bloggers joining the Nigerian bloghood. These lazy bloggers simply copy other people’s content or just scribble very short posts.

The truth is that making money from blogging requires that you build the traffic and reputation of your blog. Doing both takes time. Writing posts on your blog is easy, monetising your blog is easy, building traffic and reputation is the hard part.

Just post a few articles and seat back and watch the money role in

This is another popular misinformation. The truth is that no money will role in with just a few posts. You need to write a new topic each day. You need to promote your posts, manage your blog, respond to comments, share your links on social networking sites, and so on. And you need to do this on a consistent basis.

Making money from blogging is a scam

Because of the way blogging has been wrongly promoted as a get rich quick method of making money, a number of people who have tried and failed in blogging have concluded that blogging is a scam. However, the truth is that people are making money from blogging, yours truly included. Last year, I posted a five figure income (in US Dollars) and I have my eyes set on a six figure income this year. So, don’t be deceived you can make money from blogging but you need to build traffic and reputation first, and that takes time.

How to Create a Blog - Blog Platforms

2012-04-06T20:10:00.002+01:00

A blog is a type of website, so creating one will involve some form of web design. Thankfully there are standalone and online blog building software that makes everything easy. These software that simplifies the building of blogs are called blog platforms. You do not have to create a blog from scratch, all you need is to choose a blog platform that meets your unique needs and build your blog with it.

Learn How to Blog

What are Blog Platforms

Blog platforms are software that enable a blogger easily build and manage a blog. They enable you create a blog and also makes writing and editing on your blog very easy. To create a blog with a blog platform, you do not need to know lots about web design technologies like HTML and CSS, though a little knowledge will help.

Blog platforms offer templates that you can easily customise to create a unique look and feel for your blog. While some offer a simple drag and drop or WYSIWYG interface, others will require that you have some knowledge of coding to use them. What all blog platforms will help you do easily is to write, format, and edit your posts, as well as add photos and videos.

What is your Blog Platform Choice

There are many blog platforms, but I will narrow down your choice to two Wordpress and Blogger. Of course, there are others like TypePad and Movable Type, however Blogger and Wordpress are the most popular blog platforms. When choosing a blog platform, you have two choices hosted/online blog platform or a standalone blog platform.

Hosted/Online blog platforms are hosted online. They are a lot easier to use. Using them is as simple as using any other online service like your email or Facebook. They are designed for simplicity and require no knowledge of web technologies. With hosted blog platforms, you do not need to worry about hosting as your blog is hosted free once created.

Hosted blog platforms also offer a free subdomain name, although with a little fee you can use your own domain name for your blog. The only complaint that some bloggers have on hosted blog platforms is that they are less customisable. Hence, bloggers who are customisation freaks often go for standalone blog platforms.

To use a standalone blog platform, you must have a web hosting account, which you will have to pay for. You also need to buy a domain name. You can download the blog platform and install it on the server of your host. However, most hosting services already have blog platforms on their sites all you need is install them. Most of these hosting services provide an easy one click installation for blog platforms.

Setting up and customising a standalone blog platform takes a lot of work and require some knowledge of web technologies, but is worth the effort, because of the flexibility and control they offer. Standalone blog platforms give you more control to customise your blog.

So hosted/online blog platforms offer simplicity and ease of use, but with some limitation on blog customisation, while standalone blog platforms offer limitless possibilities, with some complexities. So, make your choice and create a blog.

Blogger is a hosted/online blog platform while Wordpress is available in hosted/online and standalone blog platform variants.

Traffic & Reputation: a Mountain to Climb for Blogs

2012-04-03T15:50:00.000+01:00

Blogging is easy and fun, making money from a blog is also easy. The hard part is building your reputation and traffic. Building your reputation online and building traffic to your blog is the obstacle standing between you and your blogging fame and fortune.

Despite this obvious challenge, most blogging books in the market hype the money making part without showing you how to navigate the challenges. Blogging for Students will do just that. It will show you how to blog successfully and offer techniques for building your traffic and reputation online.

The same techniques that has enabled me gain over 400,000 monthly page views on my blog Nigeria Technology Guide, and over 30,000 Facebook fans, and over 5,000 Twitter followers on its fan pages. The same techniques that has enabled me build a network of online properties that are now nearing 700,000 monthly page views. The very same techniques I will use to increase my online clout in 2012.

Blogging for Students is available for just N1,500. However, if you order the ebook through this blog using the discount code NOM, you will buy it for just N1,300 (over 13% discount). To order the e-book Blogging for Students with the discount code pay N1,300 only to the account provided below and send the discount code with payment details to me. Once I see the discount code, I will know you are qualified for discount.

The ebook is no-longer available for sale

Paschal Okafor
www.naijatechguide.com
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Blogging for Students: Bonus Package

2012-04-03T15:27:00.000+01:00

This ebook is no-longer available for sale.

As a bonus when you buy the ebook blogging for students, you get the following:

VIP membership at the forum: No book on blogging will cover everything. Once you buy this book you qualify for VIP membership at my tech forum at naijatechforum.com. There you can ask any questions about blogging and seek advice or clarifications as you go in this your blogging journey. As a VIP I will personally answer your questions and ASAP too. Once you buy the e-book register with the forum and send me your username via email, I will make you a VIP member.

SEO Best practices: although a few of these techniques where covered in the book, I have decided to create a sort of SEO cheat sheet that puts every SEO requirement together to enable you easily ensure your blog is compliant.

Blogging Timetable: As a student, I figured you will need a timetable. This timetable contains daily, weekly, and monthly tasks. This will help you manage your time.

over 50 less competitive niches but potentially profitable: In Nigeria because of the hype surrounding blogging, everyone is crowding the perceived profitable niches like jobs and tech. This is because they see some successful bloggers making money from such niches. But just because another blogger is successful in a niche does not mean you will also be successful.

This over 50 niches list will help you device a niche you can make a name for yourself blogging before the copycats and spoilers wake-up from their slumber.

Conditional Bonus: There is also a final bonus, but this is conditional. I will personally promote the first ten blogs that I like from bloggers that bought this book on this blog using the discount code provided. The promotion includes a free review on my popular blog the Nigeria Technology Guide, which gets over 400,000 monthly page views.

The free review will also be promoted via Nigeria Tech Guide fan pages on Facebook (over 30,000 fans), Twitter (over 5,000 followers), and the tech forum. This promotion is worth thousands of Naira, but you will get it free if you buy this book and come up with an inspirational blog.

Note, it is not the first 10 to buy the book, it is also not the first 10 to submit to me. It is the first 10 blogs submitted to me that I like. The blog must also not be in existence as at the time you bought the book and must draw from ideas in the book. (So that is your student project). The blogger must also build content on the blog for at least 6 weeks before sending their links to me.

Blogging for Students is available for just N1,500. However, if you order the ebook through this blog using the discount code NOM, you will buy it for just N1,300 (over 13% discount). To order the e-book Blogging for Students with the discount code pay N1,300 only to the account provided below and send the discount code with payment details to me. Once I see the discount code, I will know you are qualified for discount.

Traffic & Reputation Key for Making Money from Blogs

Who Should Buy Blogging for Students

Buy Blogging for Students

Payment Details

Bank Name: GTBank (Guaranty Trust)
Account Name: Okafor Paschal
Account Number: 0032672629 or 421-425236-1590

After payment email me on passydigital[a]yahoo.com or send text to 08054739636 with the following details
Your Name
email address
Or any proof of payment

Once I confirm your payment, I will send you the e-book to your email address within 24 hour. Pay before 1pm, get it before 4pm same day.

Paschal Okafor
www.naijatechguide.com
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Who Should Buy Blogging for Students

2012-04-03T14:35:00.000+01:00

Blogging for student is for individuals with different levels of blogging experience. From the absolute beginner to up and coming bloggers. For some it is a good introductory book on building successful blogs, to others it is a good reference book on blogging.

This ebook is no-longer available for sale.

Blogging for Students is written specifically for the following category of individuals:

Absolute beginners to blogging, who may or may not have heard of blogging, but want to learn the ropes of blogging from someone who actually blogs
The struggling blogger, who jumped into blogging because of the hype and is now about to drown in the waters of blogging disappointment. Do not give-up until you have read this book. It might just be the lifebuoy you desperately need.
Upcoming bloggers who need new ideas to recharge their blogging
Business owners, Marketers, PR People, who are looking for an effective tool for promoting their products and services online

This e-book is not for people who consider themselves experts in Blogging.

Bonus Package that Comes with Blogging for Students

Buy Blogging for Students

Traffic & Reputation Key for Making Money from Blogs

What you get from Blogging for Students

Blogging for Students is divided into six chapters packed with information to put you on the right path for blogging success.

1) Introduction: This chapter introduces you to blogging and reveals the secret of making money from blogging, yes the secret is out. It also runs down the tools you need as a blogger.

2) Choosing a niche: Niche blogging is a successful technique for building your reputation faster and distinguishing yourself online. This chapter will show you the benefits and niche blogging and show you how you can choose niches that are right for you and yet profitable. A lot of bloggers in Nigeria go into saturated niches like jobs or copying and pasting news, this chapter will discourage you into going for such wild goose chase and if you insist it will show the best technique for entering a saturated niche.

3) How to setup your blog: This chapter will go into how to create your blog from choosing a blog platform and name for your blog to customising your template. All examples on blog customisation will focus on the free blog platform Blogger.

4) How to write your blog post: This chapter will teach you how to write successful blog posts that will drive traffic to your website. SEO best practices are covered.

5) Promoting your blog: This is where you learn how to promote your blog. This chapter may be considered as the heart of the book as this is where you actually get the different techniques for building your traffic and your online reputation.

6) How to make money from your blog: this chapter reveals the different blog monetisation methods, the so called direct and indirect methods. I consider this the least important part of the book. Because I believe that once you have a successful blog you can figure out how to leverage its success. It comes natural.

Blogging for students also includes a bonus SEO cheat-sheet with best practices that will make your blog rank well on search engines for valuable search traffic. Another bonus included is a list of over 50 ignored blog niches that you can make a name for yourself blogging before the copycats and spoilers wake-up from their slumber.

Payment Details

Blogging for Students: How to Blog Build Reputation & Traffic & Make Money

2012-04-03T14:05:00.000+01:00

Do you want to make money on the internet sharing your knowledge and insight? Do you want to develop an online voice that will bring you recognition and fame? Are you ready to learn how? My new e-book Blogging for Students will teach you how to blog, build your reputation and traffic, and how to make money from your reputation and traffic.
This ebook is no-longer available for sale.

Payment Details

Buy Blogging for Students

Traffic & Reputation Key for Making Money from Blogs

Bonus Package that Comes with Blogging for Students

Who Should Buy Blogging for Students

Why Blogging for Students

The name may be misunderstood to mean that the book is for students. Not exactly, it is for anyone who wants to learn how to blog successfully. In order words, the student blogger. However, the book will be great for students who are smart enough to be considering potential income opportunities after graduations.

Blogging for students will explain what blogs are and what they are used for. You will also learn how to choose topics to blog about and setup your blog on a free blog platform. How to write quality blog posts and build traffic and reputation using search engines and social media sites.

Blogging for student also includes a bonus SEO cheat-sheet with best practices that will make your blog rank well on search engines for valuable search traffic. Another bonus included is a list of over 50 ignored blog niches that you can make a name for yourself blogging before the copycats and spoilers wake-up from their slumber.

Paschal Okafor
www.naijatechguide.com
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Converting Low Bounce Rate on Blogs & Websites

2012-04-02T23:25:00.000+01:00

Low bounce rate is desired by most bloggers and web publishers. This is because it is used to measure the engagement of a blog or website. But, do not forget why you want an engaging website or blog in the first place. Blog engagement is a journey, not a destination. The aim of an engaging blog or website is to convert visitors into customers.

Learn How to Blog

Every Click should count

Bounce rate is lowered by reducing the number of visitors that leave your blog without viewing another page. However, the additional page they view should count. Claiming low bounce rates with page views that bring no value to your blog or website is meaningless. In fact, it is better they bounce than incur additional cost in server time for you.

Placing meaningless links on a blog just to gain low bounce rate is not useful. Links should be added in such a way that when clicked they bring you closer to converting the visitor. To do that the link should answer likely questions generated by the referring page.

Creating content that converts

To make additional page views on your website useful, they need to be related to the referring page and offer additional information about its content. For example, an article or blog post about a product could include links to specs and reviews of the product as well as link to a shopping cart.

Your contact details and information about your social network presence should also be prominently positioned so that if the visitor does not convert now, you can still convert him later through your social media campaigns.

The point of these series of articles on bounce rate is to remind you of the bigger picture. As a blogger or web publisher you should not focus so much on signals, but understand why they exist. Bounce rate exists to help you measure the engagement of you blog or website, but the ultimate goal is to drive-up conversion.

The reason you want visitors to stay longer on your blog or website is to convert them and not just to reduce bounce rate. Low bounce rate is of no value without conversion. Focus your bounce rate reduction campaigns to making pages that will lead to conversion more accessible.

How to Reduce Blog & Website Bounce Rate

2012-03-31T09:24:00.003+01:00

Bounce rate is the percentage of visitors to your blog or website that leaves without visiting another page on your blog or website. Although I have argued earlier that bloggers should not focus too much on bounce rate, you should not ignore it entirely.

The point of bounce rate is that it is a signal for measuring how engaging your site or blog is. A low bounce rate is often assumed to mean that visitors disapprove your website, so they cannot stand it and leave as soon as possible. However, in practice this is not always the case.

Learn How to Blog

Bounces occur for different reasons; your job is to ensure your blog is engaging and not to focus on bounce rate. You should also ensure that when bounces occur you gain from it. For example, bounces due to affiliate marketing or CPC could have some financial benefit for a blog.

However, if you own a business website or sell on your site bounce rate is an important measure of engagement as the only link you want visitors on your website to click is the one that leads to conversion for your business. So if you want to reduce your bounce rate here are a few things to do on your website or blog.

Have a Clear Navigation

Make the navigation of your blog or website clear and simple. Do not try to be too creative, most web users do not have the time to waste trying to figure out how to navigate your blog. Use standard conventions for your navigation. And make sure your links can be navigated on all devices.

Recently I visited a website of an insurance company that I could not navigate on mobile because of the way the navigation was designed. I had no option than to leave. So, before shouting over how high your bounce rate is make sure the navigation on your blog or website is easy to use.

Link to related content

Visitors to your blog will not visit any other post on your blog or website if they find no link to take them there. You should provide link within your content pages that are related to the subject on the page or that will enable your visitor take action based on the content on the page or blog post.

For example, a product page should contain links to a gallery where visitors can view more photos of the product. It should also link to a shopping cart or a contact page so that visitors can take action for conversion. For a blog post, links to existing blog post that are related to current post should be added to new blog posts.

If users do not easily find an inbound link to click on they will leave without visiting any other page, resulting in a bounce.

Optimise your pages for keywords

If your content pages are not targeting the right keywords, most visitors coming through search will bounce back since your content is probably not what they were looking for. So to keep visitors on your site or blog, pay attention to keywords and ensure you are attracting the right crowd.

Do not just target keywords for the sake of it. Make sure that the contents on the page and links within your content pages satisfies the targeted keywords.

What Value is Low Bounce Rate to Blogs

2012-03-29T15:02:00.001+01:00

One metric that bloggers usually watch when accessing the health of their blog is the bounce rate with the aim always being to make it as low as possible. However, a low bounce rate is not necessarily good news. It fact, it could mean missed opportunity to earn with your blog.

Your focus as a blogger is to develop good content on your blog what users do with your content is not entirely up to them. Metrics like keyword targeting, unique visits, traffic sources, time spent on site are far more important metrics for blogs than bounce rate or pages per visit.

Learn How to Blog

So what is bounce rate?

Bounce rate is the percentage of visitors that visit a page on a website and left without clicking another page on the website. So if a visitor enters your blog and do not click any link on your blog to view another page on your site it is regarded as a bounce.

Note that if the user clicks a link to another site on your blog, closes the browser, or spends enough time on a page for the session of your analytics software to timeout it will be regarded as a bounce.

So why is low bounce rate important?

The theory behind bounce rate is that bounces occur because visitors do not like your blog, or your blog is not engaging enough, is hard to navigate, or contains low quality content. Hence, bounce rate is often used as a scale to access how engaging a blog or website is. In such a scale low bounce rate means an engaging blog while high bounce rate means the opposite.

However, this simplistic view of bounce rate is not true for all types of websites, blogs especially. Bounces do not always occur because of disapproval of visitors. For example, a visitor clicking on an out bound link on your blog is not necessarily doing so because he hates your blog, but to get more information, which is why you included the link in the first. Note that Ads on your site and clicks to your social networking pages will also result in bounces.

Bounces contribute to pay day

Bloggers should not focus too much on bounce rate. Ads on your blog will result in bounces. So, if you use CPC or CPA advertising, they will result in bounces. Why complain about a bounce if it contributes to your pay day? Most bloggers are in it for the money.

Having too low bounce rate with CPC or CPA advertising means you are losing money or your Ads are not properly placed. It is time to monetise those low bounce rate. Remember, you may go out of business soon with your low bounce rate, if you do not make enough money on your blog to pay your bills.

Stop chasing low bounce rate

To have a perfect bounce rate on your blog you should avoid out bound links, write half hazard content with read more links all over the place, remove links to your social networking pages, and remove all ads. But what value will that add to your blog. Your focus should be writing quality content, proper keyword targeting, and easy navigation. These should be your focus not bounce rate.

Google Adsense Ads making money from your contents

2010-11-10T14:40:00.000+01:00

Google Adsense is an online advertising serving service (Advertising network) that displays contextual cost per click (CPC) or Cost per Impression (CPM) Ads on websites. By contextual, we mean that Adsense Ads are tailored to match contents on your website or blog. That way the Ads are relevant and hence increases the user experience.

Web publishers who subscribe to Google Adsense make money when a visitor to their website finds an Ad so interesting as to click on it. Web publishers make money from Google Adsense when a cost per click Ad on their websites or blogs are clicked on by a visitor. The visitor is then taken to the website of the advertiser (landing page) for more information about the Ad.

In the case of cost per impression (or more accurately cost per thousand impression), the web publisher makes money once the Ad is fully loaded (also called impression), when the blog or website is visited. This occurs whether or not the Google Adsense Ad is clicked.

The publisher has no way of choosing between cost per click or cost per click. It is the advertisers that decides this. Some advertisers choose a combination of both Ads.

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To make money with Google Adsense, here are a few guidelines:

Write purposeful content

Adsense Ads are tailored to match contents on your website. Adsense send crawlers to each page on your website to find out what your website is all about and then look for Ads within Google Adword network that best matches contents on your website. The only way Adsense crawler will know what your website is about is if you write purposeful web pages.

Purposeful pages target specific keywords. For Adsense Ads on your website to be properly matched by your content, you should target specific keywords. Writing web pages that do not have purpose will lead to Adsense Ads on your website not being properly matched with your content, which will lead to fewer clicks on such Adsense Ads as a result of irrelevance. Fewer clicks mean poor conversion or earnings. When Adsense Ads are relevant, they will tend to attract the interest of visitors leading to more clicks.

Good Ad placement will increase earnings

Making money on Adsense also depends on your Ad placement. Position your Adsense Ads where your visitors will see them. Of course, visitors to your website will not click on your Ads if they do not see them. Therefore, find out where your visitors eyes usually go when they visit your website and place your Adsense Ads in those locations.

Ensure that the first Ad unit appears in the hottest Ad space on your website. This is because Adsense display ads in order of their earning potential. So, ads on the first Ad unit will likely earn more than those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase your current adsense earnings without any increase in traffic.

Use Adsense channels to find out which Ad units perform the best on your website. With Adsense channels, you can research on best Ad placements for your website.

Customise your Adsense Units

You should also customise your Adsense Ads to blend with contents on your website. However, you must not do this in a deceptive way. It is always a good idea to remove borders from your Adsense Ad units. Adsense links should have the same colour and background as other on your website. Your Adsense Ads should look as part of your website.

Other Adsense earning oppurtunities

So far, we have focused on how to make money from Adsense by placing Ads on your website, but there are more ways of making money from Adsense, Adsense for content is just one of it. Here is a brief on how other Adsense money making opportunities work. Future articles will highlight more on each method.

Making money from Adsense for search: in this method the web publisher places one or two search boxes on their website. When visitors search using that search box, Google Adsense will display Ads around search results. If the visitor clicks any Ads, the publisher makes money.

Making money from Adsense for Domains: if you have vacant domains, you can make money from them using Adsense for domains. Google will populate the site with Ads and you will make money if a visitor clicks on those Ads.

Making money from Adsense for Feeds: you can place adsense Ads on your website's feed, you make money when an Ad is clicked on .

Making money from Adsense for games: if you are an online game developer, Adsense allows you make money from your games. You allow visitors to play games online free, then use Ads to make money.

Making money from Adsense for mobile: if you have a mobile website, you can make money via Adsense for mobile.

How does Google Adsense work?

Google acts like middle man between advertisers and publishers. Advertisers use the Google Adword to setup their Ad campaign. In the Setup they select how-much they a willing to pay for a click or view, keywords they are interested in, regions of interest, and so on.

Publishers register via Google Adsense. Once accepted Adsense robots will crawl your blog or website for keywords. The blog will be matched with Ads from Adword with relevant keywords. If a visitor to a website clicks on an Adsense Ad, the advertiser is billed on Adword, while Google credits a share of this earning into the Adsense account of the publisher.

Adsense for Content Review

2010-11-08T17:08:00.000+01:00

Google Adsense is an online advertising serving service that displays contextual Ads on websites. These ads are tailored to the content on each website and can either be pay per click or pay per impression. There are different Adsense formats, namely Adsense for content, Adsense for search, Adsense for games, Adsense for feeds, and Adsense for domains. This page will focus on Adsense for content, which is one of the most popular Adsense formats today.

Adsense for content comes in two forms namely Content Ad units and Link Ad units.

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Adsense Content Ad units

Adsense Content ad units are very popular. Adsense for content ads are displayed directly on the website of the publisher. The Publisher creates and copies an Adsense code from the Adsense website and pastes same on the spot he wishes the ads to appear on his website. These Adsense ads may be in text, flash, image, or video. You can also choose from a wide range of ad units that can fit your website, from small ad units to medium ad units, from wide ad units to tall ad units. You can also customise ads to blend with your website.

There are two ways publishers can earn from the Adsense content ad unit, they are:

Pay per click, and
Pay per impression

In pay per click, the publisher makes money when a visitor clicks on an Adsense ad on the publisher’s website. In pay per impression clicks are not required, once an adsense ad that implements pay per impression is fully loaded the publisher will earn some money. Publishers cannot choose which of the methods ads displayed on their site must use. It is the advertiser that decides which method to use. Some advertisers use a combination of both methods.

If you are new to Adsense, content ads are the first type of Ad that you are likely to integrate on your website. This is because content Ads are easier to understand than other Adsense Ad formats.

Adsense Content Ads will display Ads tailored to contents on your website. For it to be effective, your website must be purposeful and written with your keywords in mind. If you write without using your keywords ads on your website will not be tailored to your content and this will result in low click-through rate.

Adsense allows publishers to place as many as 3 content Ad units on a web page. If possible use all three Adsense ad units on all your pages, this if done well will improve your earnings.

Adsense Link Units

New web publishers usually ignore Adsense link units, probably because they do not understand how it works. This is a big mistake. Link units display links to adsense ads on your website. If a visitor clicks on a link unit, the publisher does not earn immediately, rather the visitor is taken to a page where he will view Adsense ads related to the link clicked. The publisher makes money if this visitor clicks on any of the Adsense ads on the new page. Therefore, with link units you need two clicks to earn.

The links are made to match the content on your site. For example, if your page is optimised for the keyword mobile phones, your link ads may contain links like:

buy mobile phones

used mobile phones

Nokia mobile phones

mobile phones

For example, if your visitor clicks on buy mobile phones, he will be linked to Adsense ads related to buy mobile phones. If he clicks any of these ads, you will earn some money.

For Adsense link units to be effective they must be customised to blend to content on your website. Customise your Adsense link units to be the same colour and font as other links on your website. This will make visitors to see the ad links as part of your website. However, the link must be separated from other links on your website. Do not place it too near to existing links on your site.

You can have as many as 3 Link units on your website. If possible use all three Adsense link units on all your pages, this if done well will improve your earnings.

Do not ignore Adsense link units as they can add considerably to your Adsense earnings.

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Keyword Analysis is key for Bloggers & web publishers

2010-02-27T11:15:00.000+01:00

When designing an information website or blog, one of the most crucial steps is Keyword generation and keyword analysis. Keywords are words people use when they search for your type of content on search engines. These are words you consider relevant to your website or blog content.

You start by brainstorming to generate keywords you consider relevant to your content. These initial keywords are raw keywords and are not necessarily, how people will enter those words during search. A proper keyword analysis will help you generate relevant keywords from your raw keywords.

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Raw keywords are raw ideas generated on your own and with the help of friends. There relevance must verified using keyword analysis.

To generate relevant keywords, you need to do a keyword analysis of your raw keywords. For example, let us take the raw keyword like Jobs which is a popular keyword for the career niche, a keyword analysis of the raw keyword may reveal more relevant keywords like:

Jobs Nigeria
Jobs Vacancies
Jobs in Nigeria
Oil Company Jobs
Banking Jobs
MTN Jobs
And so on

Note that these are all relevant keywords for the raw keyword Jobs. They represent what people searching in relation to Jobs are keying into search engine search bars. Keyword analysis must be done for each of your raw keywords to generate relevant keywords. At the end of this process, you may have hundreds of relevant keywords if not thousands.

Note that relevant keywords for your raw keywords may change from time to time. For example, MTN Jobs may become less popular when the MTN is not recruiting. The implication of this is that from time to time you need to do a keyword analysis of your raw keywords to generate latest relevant keywords.

Create a text document called keywords_dd_mm_yyyy were dd, mm, yyyy stands for the day, month and the year the relevant keywords were generated. Create a new text document each time you do a keyword analysis. You can also use Microsoft Excel or any other spreadsheet for storing your relevant keywords.

You need a keyword analysis tool like Google insights for analysing your raw keywords or Google Adwords Keyword Tool. There are a number of keyword analysis tools on the internet, but Google insights and Google Adwords Tool are free and quite easy to use. Thorough keyword analysis can be the difference between web publishers that make money online and those that don't.

The purpose of doing keyword analysis is to create content that are relevant to what web users are looking for. So, after generating keywords from your keyword analysis, you should write content on your blog or website to target them and draw search traffic on your website or blog.

Search traffic is key to making money from blogs and websites. So, you should take keyword analysis very serious.

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Newspapers web publishers Gold mine Bloggers too

2010-02-15T09:05:00.000+01:00

Newspapers are great sources of information for web publishers and bloggers. As a web publisher, you must look for newspapers, journals and magazines on your industry. If you write on health, for example you should look for health magazines and journals. You should also look for newspaper editions that talk health.

Do not just rely on your experience, newspapers and magazines will inform you of new and emerging trends (new wants) in your industry (or niche). They help you understand what the burning issues are in your niche area. Look at ads in newspapers as well, do not just focus on news and articles.

What products and services are being advertised on your niche. Note some newspaper readers will go online to look for more information about such product thereby increasing search traffic for them. You should position your blog or website to benefit from those newspaper ad campaigns.

Having fresh, relevant, and quality contents are key to making money in blogging and web publishing. Newspapers are a great source for new ideas. So start going through online and paper editions of newspapers, they are a gold mine of information for web publishers.

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Computer and Internet connection is an essential tool for web publishing/blogging

2010-02-10T00:57:00.000+01:00

Computer access is an essential tool for web publishing and blogging. You need a computer for creating your content. You will need a computer to type and edit your text; and design and edit your graphics or photos. If you upload videos, a computer will also come handy in editing and adding effects to your Video. You can also store your data on your computer hard drive. You will need a computer for connecting to the internet and evaluating and analysing your success.

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You do not need a very powerful computer for your content business. Any computer with specs of at least 1GHz processor, 1GB RAM, 40GB HDD is recommended. You can use a desktop, laptop, netbook, or tablet. If you can afford it go for a brand new computer. However if you are working on a tight budget, a used or assembled computer will be adequate. The computer should also be internet ready.

Note that you do not need to own a computer; all you need is access to a computer say from a cyber cafe. However, having a computer of your own will make things a lot easier and convenient. Having a computer of your own means you can blog more and generate more content, which is what you need to do in order make money online blogging.

If you do not have a computer, you will need a USB flash memory for saving your contents. You may also need to write down and organise the content you want to publish on paper in order to save time at the cyber cafe.

You will also need a reasonable typing speed but this should not be a hindrance. Learn how to use folders in organising your files, so as to make finding your contents easier. In all, your computer skills should be good and will definitely get better as you progress.

A personal internet connection is ideal, but not essential. You can access the internet at a cyber cafe, however as your traffic grows you may need internet access more frequently and hence having a personal connection will be cheaper.

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Making Money Online Tips Reviews How to on Internet Wealth

2010-01-19T00:36:00.002+01:00

The internet is today a great platform for making money. There are now a number of ways that ordinary people in Nigeria and worldwide are making money online. Here we will review some of the proven ways of making honest, good and legal money online, some of which include web/content publishing, forex trading, Affiliate/internet marketing, and so on.

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Just as money is made in the physical world, the electronic world provides an opportunity for making money. One great edge that online businesses have over the physical business world is that on the internet you must make use of computers. Use of computers on the internet makes automation possible creating room for ordinary people to make money online 24/7 even when they are asleep.

Online businesses do not necessarily require investment on offices; you can do it right from your home. However as your online business continues to grow and you make more money, you will require office and a few hands to help. So you can even be an employer of labour, while making money online.

Are you wondering how ordinary people are making money online? Here are a few methods:

Making money Web/content publishing

One way of making money online is web publishing. Everyday millions of people visit the internet in search of information. They are looking for information to help them improve their wellbeing. There is an inherent desire in man to seek more information that will make him better and the internet has made finding information easy.

This crave for information online creates an opportunity for web publishers to satisfy this need. The good news is that, web publishers are making money online satisfying this crave for more information.

The objective of a good web publisher is to find out what people want information about in any industry he has chosen and to provide such information. His motivation is the possibility of making money. To succeed as a web publisher (i.e. make money) one has to meet this objective of satisfying visitors to his website. Successful web publishers are those who strike the right balance between making money and satisfying their visitors.

Contents published by web publishers may come as text, pictures, videos, music, games, widgets, wallpapers, and so on.

A Web publisher needs to have a website. They either go for a paid hosting service or a free hosting and publishing service like Blogger.com.

Web publishers make money through advertising. They can use online pay per click/impression advertising services like Google Adsense, or a pay per sale affiliate program like Amazon.com or Google Affiliate Networks. They may also advertise their skills, products and services on their websites or sell ads directly.

Google Adsense sends robots to your site to find out what your website is all about. The robots will then go through Ads bought by advertisers on the Google Adword program and find Ads that best matches contents on your website. These Ads are then displayed on your site. Hence with Adsense you just have to concentrate on generating useful and relevant contents, Adsense will display just the right Ads on your website. Ads relevant to contents on your site will usually make more money for you.

When using Google Adsense, you make money when your visitor finds an Ad so interesting as to click on it. You make money for clicks on Adsense Ads displayed on your website. Adsense also serve pay per impression Ads on website. For such Ads you make money when an Ad is viewed or displayed on your website.

In the case of Affiliate programs like Amazon and Google Affiliate networks, you will require a bit more work before you can make money. You have to personally choose products that best suit your site. How successful you are in achieving this will be a great factor on whether you will make money from your affiliate campaigns. You make money with services like Amazon when a visitors after clicking an Ad on your website also goes ahead to buy the product at Amazon. You earn commission on sales.

One great advice for people nursing the ambition of making money online via web publishing is that the content they choose to publish must be content that they know a lot about. The best contents are those that come from your experience, skills, or profession. Publish content you have flare for. Best online contents are Tips, Reviews, How Tos, and so on. Web publishing is a great way of making money online today.
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Making money from Internet & Affiliate marketing

It is not only information that people are looking for online. Of course, it is not only information that can satisfy the human crave to become better. Products and services can also satisfy them.

The internet provides a great platform for selling. You make money online selling your products and services or other people’s products and services. The objective of an internet marketer is to sell what people want to buy, while his reward is earning some money as commission or profit for doing so.

To make money selling online you need to advertise. If you are a web publisher with a website that is related to products or services that you are marketing, then you can advertise freely on your own website if it is popular. However, if your website is not popular you will require the services of online advertising platforms like Google Adword.

With Google Adword, you are billed only when a visitor clicks your Ad. You can pay as low as 5 cents for a click. You can also choose pay per impression Ads. You create your Ad and bid for keywords that are related to the products and services you are selling. The more popular a keyword is the more money you may have to pay in order for your Ads to appear online.

Your Ads will appear when people enter search terms including your keywords in a search engine that supports Google Adword. Your ads will appear above, below, or beside search terms on Google search. Your Ads will also appear on websites that support Google Adsense. Your Ads will only appear on websites that match the keywords you have chosen. Internet marketers can also advertise on Yahoo search, Yahoo displays ads along side search results. Google Adword is an indispensable tool for internet marketers, if you are serious about making money as an internet marketer, then Google Adword must be one of your platforms.

Once a visitor clicks on your Ad, he will be taken to a website that you chose during the Ad setup. This means you will need a website for online marketing. However, if you are marketing for an online affiliate program like Amazon you will be provided with website codes for different product. In such a case, you may not require a website of your own.

You make money from online affiliate programs or online selling when a visitor buys the product that you are selling.

You can also use an affiliate program to sell your products and services. Affiliate programs will sell your products through their extensive network of internet marketers and take commission on sales. For example, Amazon does not produce all products sold on Amazon.com. Hence, you can make money by selling via affiliate programs.

Making money from online Forex trading

Foreign Exchange trading or Forex trading involves speculation on international currencies. Forex trading used to be the exclusive reserve of the rich and banks, but today with the advent of the internet, ordinary people with as little as $100, are now making money trading forex online.

To trade forex online, you need the services of an online forex broker, you will also need online forex trading software or application and a good knowledge of forex trading. As a Forex trader, you take positions (or bet) on currency fluctuations. If currency fluctuations go in your favour, you make money. On the other hand, if the currency fluctuations go against you, you lose money.

The amount of money an online forex trader makes depends on amount invested and size of currency fluctuation. In simple terms, the more money you invest, the more money you make. Note however, that the more money you invest the higher your risk or the more money you may lose.

Online forex trading is risky; you are not likely to win all your trades. You will win some and lose some. The aim of most forex traders is to win more than they lose.

To make money from online forex, you will need good analytical skills; you need to also be smart. You also need a great deal of training, education and practice.

Most online trading applications will provide you with a demo account to help you practice your online forex trading skills. With a demo account, you can trade forex without making or losing money. The system will provide you with worthless currency to enable you tryout your skills. It is recommended that you trade with a demo for about three months before trying out the real thing.

more good/legal ways of making money online

Other ways that people now make money on the internet include:

making money taking Surveys online
Writing copies for websites and advertisers (copywriting)
High Yielding Investment Opportunities (HYIPs)
Offering search engine optimisation (SEO) services
making money from web design services
making money selling e-books, software, games
Offering money making opportunities to other people

Blogging for Money - making money online for bloggers

2010-01-19T00:11:00.001+01:00

Blogs enable anyone with internet access to share their thoughts and opinions online. It is an online journal that enable people to share their views online and interact with visitors via comments. Blogging is the act of writing, promoting and maintaining a weblog. While there are many blogs with no financial interest, the so-called pure blogs, a number of bloggers are motivated to start blogging because of the possibility of making money. Blogging for money is a trend that is on the increase.

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Blogging is very popular today because it is easy to setup. All you need to start blogging is the thought or opinion you wish to share with the world and internet access. Another factor that has made blogging popular is that most blogging sites like Blogger.com are free. Just open a blogger account and you can start Blogging immediately. Technology has also made blogging with mobile phones possible. Free Blogging packages like Wordpress are also available. All these has contributed in making blogging popular.

Pure bloggers are passionate about blogging their opinion. They are satisfied by the satisfaction they get blogging their thoughts online. The feeling of importance and having people reading their views is enough for a pure blogger. On the other hand, entrepreneurial bloggers are motivated by the possibility of making money from blogging. Like pure bloggers, they are passionate about blogging their opinion, but are more business minded.

How to make money online blogging

To make money from blogging you need to take it as a business. You need to adopt a marketing philosophy of satisfying your visitor’s wants. Hence, what you write about in your blog should be what your visitors want to read. Entrepreneurial bloggers do not write what they want; they write what their visitors want. Of course, you should be blogging what you are passionate and knowledgeable in, but you must write it in a way that satisfies your visitors.

Blogging about a specific theme is better

To make money from blogging, you must focus your blog on a theme. Having a blog with too many unrelated contents is counter-productive. Your blog must have a purpose that you can define in one or two sentences. In the same vein, each blog post/entry on your blog site must have a purpose. It is also important that you target specific keywords in your blog posts.

Blogging about a specific subject, will attract people interested in such a subject to your website. There are millions of blogs on the internet so by focusing your blog on a theme you can differentiate your blog from the crowd. This will make your blog to be identified in that subject and if you are good, you can become an authority in that subject, blogging your way to prominence and more money. Blogging on a specific subject area will also make it easy for Advertisers. Once Advertisers know that the subject of your blog is relevant to their product or service, they will buy ad placements on your blog.

Blogging about a specific subject is also good if you are using Google Adsense. A blog targeted to a theme will be feature keywords associated with the theme. This makes it easy for Adsense robots to serve you with relevant Ads. The more relevant Ads you displayed on your blog, the more clicks you are likely to get and the more money you can make. Blogging on a specific subject or theme will usually result in more money in the long run.

focus your entries on keywords

Blogging for money starts with an idea, then keyword analysis of that idea. To make money from blogging you need to know words and phrases that people use when searching for your subject area in search engines. Those are your keywords. In fact, keyword analysis should determine the name of your blog; it should also determine the title of your posts. If you have focused your blog on a theme, find keywords relevant to your blog's theme and base your posts on them. Before writing any post, do a keyword analysis first and determine relevant keywords. A keyword rich website will perform well and search engines. Good performance on search engines will drive traffic which key to making money from blogging.

Driving traffic to your blog

Making money from blogging depends on the volume of traffic that you can generate on your blog site. Most of your traffic is likely to come from search engines. The volume of traffic depends on how high your blog ranks on important keywords in your industry or blog's theme on popular search engines like Google, Yahoo, and Bing. A blog filled with quality contents and properly targeting relevant keywords will always rank better on search engines. Therefore, good keyword analysis will lead to good ranking, which leads to high traffic, and finally to more money. Register your blog with webmaster tools of Google, Bing, and Yahoo, and submit your sitemap.

Ensure you open a Facebook page for your blog and each time you post a new entry on your blog share the link on your blog's Facebook page. Also open a Twitter account for your blog and share your posts there as well. Socialise with your fans on Facebook and Twitter with regular updates. Gradually your fan base on these social networking sites will increase and drive traffic to your blog.

You should also provide feeds for your visitors to subscribe to. Feeds will enable your visitors to subscribe to your blog if they find it interesting. Subscribers to your feeds will be alerted each time a new post appears on your blog. Subscribers to your feeds are your loyal visitors (customers) and can help spread information about your blog, so take them very seriously. Having feeds will generate additional traffic for your blog site.

Ad Placement is essential

You can generate all the traffic you want, but without proper ad placement, you will not be able to make much money blogging. Find out where your visitors usually concentrate their attention and place ads at such locations. Ads displayed on your blog must be contextual. Google Adsense is a contextual Ad service that will display Ads matched to your blog content. You make money each time a visitor clicks on an Adsense Ad displayed on your blog.

If you are using Google Adsense, make sure that the first Ad unit appears in the hottest Ad space on your blog. This is because Adsense display ads in order of their earning potential. So, a click on ads on the first Ad unit will likely earn more money than those on the second Ad unit and so on. So, by ensuring that Ads that earn more gets the most clicks, you can increase the amount of money you currently make without increasing your traffic

Blogging for money is possible; it will require a lot of hard work and determination, but it is possible. You will not make money with just blogging one post. You will require to post on your blog site continuously and consistently if you are serious about making money from blogging. The more purposeful posts you have on your blog the more money you can make from blogging.

Blogging for money pays the bill for free-blogging, start blogging for money and save blogging from extinction.

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Use Adsense Channels to discover your best Ad Placement

2009-04-11T06:49:00.003+01:00

Adsense custom channels enable you to track the performance of Google Adsense ad units on your website. You can use Adsense custom channels to find out which ad formats generates the most clicks on your website. You can also use custom channels to find out which locations on your website generates the most clicks.

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Adsense custom channels make studying and troubleshooting your website easy. Adsense for content allows you to create up to 200 channels. You can also create up to 200 custom channels for your search bar. This will help you know which search bars are generating the most queries.

Although many new web publishers ignore creating a custom channel for their Adsense ad units, I recommend that you create Adsense custom channels from the very first day. Adsense custom channels provide you with a wealth of information that puts you on top of your game.

Using Google Webmaster Tools for identifying your Potential Keywords

2009-04-07T12:47:00.002+01:00

Google webmaster tools provide you with information about your top keywords on Google search. You get two lists of keywords. The list on your left includes the top 20 keywords that your pages appeared in on Google search. This list also informs you of your ranking on Google search for these keywords.

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The list on your right includes the top 20 keywords that generated traffic to your website and your ranking on those keywords. These two-piece of information can be very useful in improving your ranking on Google. If you notice that there is very little in common between the left keyword list and the right keyword list then there is a call to action.

Note that the left list informs you of keywords that if you were ranking high on, you would have generated more traffic to your site. These are your gold mine keywords. Your right keywords however, are the keywords that are actually generating traffic to your website. Your objective when using this feature of Google webmaster tools is to make as many keywords as possible that appear in your left keywords list to appear in your right keywords list as well.

To achieve this you have to click on any of the keywords in your left list starting with the first, this will take you to a search page for that keyword showing pages ranking high on that keyword. Study those websites to find out why they are ranking high, and then write pages that will compete for those keywords. This will take time to achieve results. Your goal is to ensure that your right hand keywords list matches your left hand keywords list.

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What are Keywords to Web Publishers

Focus each Website or Blog to a Theme

2009-04-04T06:32:00.002+01:00

Do not develop a website or blog that talks about everything. Every website must have a purpose or theme. Do not put out contents on any subject on the same website. Making money from web publishing requires a purposeful website.

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If you want to write on different subjects do that on different websites or blogs. However, do not have too many websites at their development stages. Make a success of one website, before developing a new one. Having too many websites than you can handle will deprive you the opportunity to develop a website rich in content, which is all you need to make money from web publishing.

Concentrating a website or blog on one subject (or niche) makes it easy to build a brand or reputation. It also improves your ranking on search engines, as search engines will easily understand your website. A purposeful website is also likely to have better targeted Ads. All this will result in your making reasonable amount of money for your effort.

Regularly update old contents - fresh content makes money

2009-03-31T11:29:00.001+01:00

Visitors to websites usually prefer recent and relevant contents to their search terms. It is usually annoying to visit a website only to find outdated contents. Although having old contents may not affect your search engine ranking, it can affect your ability to leverage your high ranking. This is because most of your visitors will leave your site once they notice old contents this will affect how much money you make from Ads.

In order to continue making money from web publishing, you must regularly update old contents.

You should not just focus on developing new contents; your old contents must also be regularly updated. With time, some contents on your pages will be outdated. You can delete outdated pages but I prefer updating contents on my old pages. Sometimes, it may not be practical to update contents on an outdated page; in such a case, you may be tempted to delete such a page. However, I recommend that you write a newer version of the page, and link to it from your older version. This way any visitor to the old page that finds your older page outdated will have an option of visiting the more recent version.

For example if you have a specification page on Toyota Corolla 2006, and you want to write a specification page for Toyota Corolla 2009, you do not need to delete the contents on older page. Simply, write a new page on Toyota Corolla 2009 and put a link to it in your Corolla 2006 page. This ensures that people looking for the latest Toyota Corolla models who are taken to the older Corolla 2006 page can connect to your fresh Corolla 2009 page.

Some pages may look useless, like a page on an expired promotion by a company. You may decide to delete such a page, but what I will do, is to look for recent promotions by the same company or by other companies and write new contents about recent promotions. I will then link to these more relevant pages from the outdated page. I will place the links to the newer posts as high as possible in the outdated post so that any visitor who visits the outdated page will find links to more recent and relevant promotions contents.

Traffic is hard to come by, so anything you can do to avoid deleting an outdated page should be done, especially if it is adding to your overall traffic. Imagine deleting a page that account for traffic of up to 100 visitors every month, just because its contents are outdated. Delete a page only if it is extremely necessary.

Note that changes in structure and contents of your website can lead to changes in the keyword index of some or all of your pages, so do keyword indexing of your pages each time you change your page structure or contents significantly. You may have to edit your contents i.e. increase the frequency of your primary keyword; or reduce the frequency of primary keyword.

Increase the frequency of your primary keyword if the structural change resulted in a reduction in your primary keyword’s index. Likewise, reduce the frequency of your primary keyword if the change increased the index.

If you had published contents that because of time is no longer accurate, edit it in order to reflect the new reality on ground. Assuming, you publish prices of some product online and prices have changed, you should edit the page to reflect the new prices. Read your old contents and access their relevance, edit them to be more relevant. When editing your old contents, take note of your primary keyword and your overall keyword index.

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Adsense for Search Review

2009-03-28T06:21:00.001+01:00

Adsense for search allows publishers using Adsense to Add Google search box on their websites. Google search box will enable your visitors to search for contents on your website. Your visitors can also search the web directly on your website. Adsense for search create a new revenue stream as Ads are displayed on your search pages. As usual, you earn some money on clicks on Adsense Ads displayed on your search pages.

Adsense for search helps you improve your site user experience. Your visitors can search for other contents on your website from your Adsense search box keeping them longer on your website. They can also search the web directly from your website.

Ads are placed on Google search pages. You earn some money when Adsense Ads displayed on your search pages are clicked.

You can select the search pages to be displayed on your website or on Google website, either way you make money on valid Adsense clicks. You can also choose whether you want the search page displayed on current page or in a new page. You can size the search box to fit any space on your website.

Adsense for search will provide you with information on top search queries via your search box. This information will help you discover the type of contents your visitors are searching for on your website. It will also show you contents that visitors need but do not see on your website. You can create new contents to cover such topics. However, make sure you maintain the theme of your website.

When setting up your Adsense for search it is a good idea to select that your website is searched instead of the web. This ensures the search page will display pages from your website relevant to the search term entered by your visitor first. If your visitors finds any useful, they click on it and remain on your website. If none is found useful, they can then select search the web for other contents on the web. Hence, visitors will leave your website only if they have to.

This approach will certainly increase your page views as well as your earnings.

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