Basically, the secret to a good quality score with Adwords follows many of the same best practices normally performed when optimizing a website for SEO. Using proper titles, descriptions, h1, h2, h3 tags, having a privacy policy, contact page, about page, and a disclaimer are just a few of the on page factors that can determine how Google evaluates your quality score.

But in terms of relevant content, there are a few shortcuts we can use when adding quality to our landing pages, or at least simulate the “appearance of quality” as far as the Google spiders are concerned. Warning: Now entering Blackhat PPC territory.

The best example is a real example, so I’m gonna break it down as simple as I can so that even the greenest of PPC n00bs can understand how to do this:

Skills required:
1) some basic html & css knowledge
2) a little php
3) a working brain

Let’s pretend that we are promoting an offer in the “online education” vertical. Our seed keywords, meaning our keywords that have the highest monthly search volumes will be keywords such as:

online education, distance education, online degree, online learning, etc.

What I’m about to show you can be done a number of different ways with a number of different sources, but for the sake of this example, I am going to use Wikipedia as my content source. Wikipedia is an enormous website, with many high page ranked articles often appearing in the top placements in the SERPs.

Here’s what you do:

1) Go to Wikipedia.org, search for one of your “seed” keywords. I’m going to search for “Distance Education“.

2) The resulting article that I found is a PR 6 (page rank 6), filled with unique keyword rich content based around the seed keyword “distance education”.

3) Using your mouse cursor, select and copy the entirety of the article, then paste the copied text into a new text file. I advise using notepad or something similar, and I would avoid using Microsoft Word at all costs as html code will also be copied, which you don’t want. We need the raw text.

4) Save this text file with the name of your seed keyword, giving it a .php file extension. In this case, I would save my text file as “distance-education.php”. Repeat the above steps for more of your seed keywords, saving each unique article as a separate PHP file.

5) To increase the relevance of the seed keyword in the eyes of the search engine spider, I’m going to add emphasis to the seed keyword “distance education” by bolding it each time it appears in the article. Open the article with your a text editor, or Dreamweaver if you have it.

Open the Find & Replace window. (CTRL+H is the keyboard shortcut for Find & Replace)

To quickly bold each found instance of “distance education”, I’ll do a find of “distance education” and replace it with <strong>distance education</strong>. Then save the file.

7) Upload this PHP file to a special directory on your web server dedicated to hosting “included” files. I’ll sometimes call this directory “data or inc”. It’s really up to you as long as you remember the path to where you’ve stored your files.

8 ) Now the trick here is to call the article using PHP so that the contents are dynamically “stuffed” into your landing page. To do this, open the landing page you plan to send traffic to with your html editor. Somewhere above the closing </body> tag, call the article using the following code:

<?php include_once(”http://www.domain.com/data/article.php”) ?>

Again, in this example, if I were to call the “distance-education.php” file and the landing page I was using was this domain, I would do something like this:

<?php include_once(”http://masterlesssamurai.com/data/distance-education.php”) ?>

9) At this point, unless we make some modifications to the the style sheet of our landing page, this article will be visible to our real users and the search engine spiders. But since we are simply stuffing content to get a little extra love from the search engines, we are going to hide the article content from our users using a few simple CSS mods.

First off, we need to define a class to be attributed to the dynamic code we are stuffing behind the scenes. A CSS class is defined either in an external style sheet, or on the existing html document.

Personally, I prefer to keep all of my CSS styles in an external style sheet for simplicity, and call the sheet in the head of my landing page. To do this, create a new file (again in notepad or Dreamweaver), and call it “style.css”.

Once we’ve made the necessary modifications to the style sheet, it can be called in the landing page by inserting the following code above the </head> section of your document:

<link href=”http://yourdomain.com/style.css” rel=”stylesheet” type=”text/css” media=”screen” />

Inside our style.css file, insert the following code:

.img {
display: none;
visibility: hidden;
}

What this small snippet of CSS code does is create a class called “img” (meaning “image”), with both the display and visibility properties set to not show the contents of the class on the screen. By calling our class “.img”, we are in a subtle way disguising the real intention of the class.

You can name your class anything you want pretty much, but you need to be inconspicuous about it to not draw too much attention to the fact that you are stuffing other people’s content. For example, you wouldn’t name your class “.stuffedcontent” for obvious reasons.

An img class would be a common occurrence on any web page and probably wouldn’t draw too much attention to the casual Google editor. We want to fly under the radar as much as possible.

10) Now that we have created our style sheet with our hidden class, we need to wrap the call to the dynamic code with our class definition. To do this, simply wrap:<div class=”img”> </div> around the code. The end result should look something like this:

<div class=”img”><?php include_once(”http://masterlesssamurai.com/data/distance-education.php”) ?></div>

So there you have it; dynamic content stuffed based on the primary seed keyword to add relevant content to your landing pages that the spiders love, yet your real visitors can’t see. Once you’ve followed the above steps and uploaded all of your saved files to your server, simply visit your landing page and view its source code to verify that the content is being properly stuffed. (CTRL+U to view source)

Note: Your landing page file extension must end in “.php” for this to work. If you’re currently using the .html or .htm extensions, simply rename them to .php and reupload. There is a work around for this using .htaccess, but I won’t get into that here.

Also, there is a more advanced method that you can use to include stuffed content from URLs instead of static text files, but then you get into problems with caching, and could potentially slow your web server down considerably as it tries to pull real-time content based on your chosen URLs or keywords. There are also tools out there that automate this entire process, but if you’re on a budget, this strategy works just as well.

I regularly use the above process to stuff content for each of my primary keywords in a PPC campaign, giving me improved quality scores. I wouldn’t do this for each keyword of course, but maybe for 3-5 of my primary keywords, adding the unique calls to each article with the PHP include.

I block the /data directory with robots.txt. Its pretty easy to do.

Create a file called “robots.txt”
Add the following:

User-agent: *
Disallow: /data/

Then upload it to the root of your server.

Top Ten Niche Swipe List

1. Panic attack
2. Hurricane proof house
3. Upgrade auto electrical system
4. Remove spyware / adware
5. Tree house design
6. Build solar panels at home
7. How to write a resume
8. Recipes to lower cholesterol
9. Stop snoring
10. Salt water aquarium

1. Niche Selection and Research
2. Selecting Keywords
3. Promoting Niche Products
4. Building a Content Site
5. Ways to get (Free) Traffic
6. Turning Traffic into Money
7. Ways to Expand
   

Niche selection is all about solving a problem someone may have. That’s the main thing you want to go for, when selecting a niche.

Niche Research the Secret Way
A great (and secret) way of Niche Research is by using Amazon. They are one of the top sellers of books and their site is a gold mine for Niche Research, if you know how to!

Go to www.amazon.com and select ‘books’ in the left menu. You can now either click on ‘bestsellers’ to get a list of best selling books. Or you can select a topic on the left (Niche!). Lets do this and choose ‘Home and Garden’, which is a great main niche.

To have a bigger chance of earning money, you need to drill down further, and select a sub-niche, for example ‘Animal Care and Pets’. This is the page you should be looking at now.

What you see now are the top selling books for animal and pet care at this moment. The first few are about dogs and dog training. But this niche is too competitive (there are too many books about the subject).

A promosing subject is the book about Beekeeping for Dummies.

Another secret: all ‘Dummies’ books are great niches. Dummie books are only created when this company is sure they can make them money. Try www.dummies.com. Select a topic and you can see ‘Most Popular’ titles and even ‘Best Selling’ titles. Great Niche Ideas!

Lets stay with Amazon for now and select the book about ‘Beekeeping for Dummies’. Click on the title and then click on ‘search inside this book’. You can now browse the contents of the book and already do some research about this niche!

Press the arrow on the right and go to the ‘Contents at a Glance’ page. There even is a section about ‘Common problems and Simple Solutions’, which might give you an idea for the topic of your site-to-be-built and keywords to target. Or for your own product about this subject …

This was an example of how to use Amazon for your niche research. Now choose your own topic and select a niche you like and feel passionate about. That way you will be more motivated when creating content for it.

In the next part of this Niche Marketing Series, we will look at Keyword Selection for your Niche, so stay tuned!

The affiliate guide ‘Your Affiliate Blueprint’ is available now as a free download. In version 2.0 you will get a guide that shows you how to copy one of my campaigns, how to set it up, which ads to use to get started, which keywords, etc.

The download even contains the landing page I used, with built in tracking of your keywords. So you can see which keywords are profitable. And which ones are not.

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The penny stock scam
Penny stocks are what they are because the company behind the stock has got some problems. For now, we will focus on the firm having a large long term debt. If a company can’t pay it’s debts off longterm then it’s an outright scam, period.

To check if a company is a scam we look at the company’s balance sheet and calculate the debt-to-equity ratio. To calculate the company’s debt-to-equity ratio we will divide its total liabilities by its total shareholders equity. If the result is greater than 3 than that company most likely won’t be able to pay off its long-term debts.

Penny stock example
As an example we will take the penny stock COIN. You can view this company’s balance sheet at Yahoo Finance or any other financial service. As mentioned above: by dividing its total liabilities: 27,571,000 by total shareholders equity: 5,047,000 you get a result of 5. Since this is almost 200% above 3 they you can be sure that they won’t be able to pay off their longterm debt. So in our definition this company is a scam.

Lets take a look at COIN’s 2 year chart.

So what do we know about a penny stock scam? The scammers by the stock for cheap. Then the stock is hyped (Jan. 08 in the chart), so that a lot of investors will buy them and the price goes up dramatically. The scammers sell their stock at the top and make 100′s to 1000′s % of profit. All other investors sell too late and lose money.

The penny stock twist
And here comes our twist: we KNOW that this will hapen with scam penny stocks (of course there are also some serious penny stocks, that’s why we check the balance sheet, as mentioned above). Now we are going to short sell this stock! This means we are anticipating a price drop. Because we know this will happen!

We wait until the penny stock is pumped up 50%, 100%, or even 500% and short them at the right time to make a load of cash. There are 1000’s of penny stocks out there. So this method can be repeated again and again.

This is a short sellers dream and the best way to make money from penny stocks!

Wow, this new setup works much better. Instead of having  to wait for simple intro videos every few days, Jeremy added everything so you can access all of the videos right away! There are 40 new videos on “How to Get Started “.  If you join today, you will have full access to these 40 videos instantly, with new videos of core training added every few days.

New affiliates will want to start at the beginning, and veteran affiliates can skip this and go to the more advanced videos. And what makes this system great: if you do not make money during the first 60 days, you can request a full refund… no questions asked.

Videos are the best training system
Other training programs may work, but a lot of them are based on text. With Jeremy’s videos, you can have them running while you work, and learn by seeing it all done right in front of your eyes.

As a member, you will also have the following benefits:

• 60 day 100% no questions asked money back guarantee.
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• 24/7 support

User Testimonials
Here are a few user testimonials from ShoeMoney System subscribers.

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Another one that is available for a long time and will probably continue to work is the Visa Business Network. Log into Facebook and add the Visa Business Network App. Once added, Facebook will send you a coupon code with instructions on how to add the credit to your account. Be sure to use the same email address for both! Use the Visa money only to promote your own business or your Facebook account will be closed!

By the way, a Ponzi scheme, being a socalled pyramid scheme, is defined by the wiki as:

A Ponzi scheme is a fraudulent investment operation that pays returns to investors out of the money paid by subsequent investors rather than from profit. The term, “Ponzi scheme,” is used primarily in the United States, while other English-speaking countries do not distinguish colloquially between this scheme and other pyramid schemes.

Now usually those investors are attracted by a high percentage of return. But here I’d like to focus on the main part of the definition: ‘returns … paid by subsequent investors rather than from profit’. With Madoff’s fraud an amazing 50 billion dollars puffed away in thin air.

Well, I’d like to tell you about a Ponzi scheme where almost 11 Trillion dollars will evaporate very, very soon. And the ultimate crook that is capable of such an outrageous, mindblowing, world destroying amount of throwaway money is called … (drumroll) … the United States of America!

Believe me, this isn’t a linkbait article, this is about information that you usually do not read about in regular media. Firstly let me point out that the debt of the USA is rising at an enormous ratio, especially the last few (do I hear Bush?) years. Although that may still sound familiar.

Here is a link to the Wiki article about the US national debt. But you’d better look at the graphs on this page, where you can see what happened since 2002: the debt has risen from 6 trillion to almost 11 trillion dollars (01082009). The actual, current amount can be seen at the national debt clock site.

In the graph above you can see who owns which portion of the US national debt. There are a lot of small owners, 22.7% are foreign (international) owners and over 40% is owned by the Federal Reserve. Of course a debt should be backed up by reserves and or by profits. But the US have no ‘profits’. Almost every year there is a deficit, which means spending exceeds revenue. And so the US debt grows.

But hey, what about the Federal Reserve, I hear you say? The Federal Reserve is a banking system, with twelve regional Federal Reserve Banks located in major cities throughout the nation acting as fiscal agents for the US Treasury. Now the US Treasury has assets (securities) in worth of 835 billion dollars. But. Over 80% of those securities are owned by foreign investors, i.e. that’s loaned money (bonds etc.). Those investors get a yearly return paid by the interest.

You see how my analogy of the 11 Trillion Ponzi Scheme fits into all of this? Eleven trillion dollars of US national debt are backed by 167 billion (835 – 80%) of direct securities. And no profits. And an ever growing ‘army’ of investors. The US needs to lend (print?) more and more money to pay those foreign investors their interest. And to pay the 60% of investors that own the US national debt their interest. And what would happen when those (foreign) investors want their full investment back? The total collapse of the US and the US dollar!

So why is the dollar still such a relatively strong currency? Well, the main reason is because crude oil is paid in US dollars. The whole world is backing up the dollar, because the whole world lives on crude oil. For their cars, for plastics, for paint and for a whole range of products made out of crude oil. And this is part of the technical details of the US Ponzi Scheme, which you can read about in this interesting article and this very interesting video about how this came to be.

Be amazed!

But there are many questions among affiliate marketers on how to do this the right way or if it even works. Recently I found that Perry Marshall has embraced Shelley Ellis as a content network specialist. And when Perry recommends her, you can bet she is really good. So I nosed around a bit and found some interesting material. At her site she gives a nice example of the power of the content network and the traffic and conversions you can get:

As you can see in the ‘general’ example, where general search and content campaigns are compared, the content network traffic is 100x higher. Of course the clickthrough rate is lower but still, clicks are 600% higher, but more importantly the ratio between clicks and conversions (conversion rate) doesn’t drop, when compared to the search campaign. And that’s tells you that the content network can be very, very profitable!

Of course, the right way of targeting is very important here. So I nosed around a bit more and found a radio interview of Shelley Ellis by PPC Rockstar, where they delve deeper into the technical aspects of targeting the content network. Hear it for yourself and find out the ‘what’ and the ‘how’, I think you will like it!

By the way, she also talks about using social media networks, like MySpace and LinkedIn, in combiation with a content campaign. If you were told to never use them, listen carefully to what Shelley has to say …

Finally, here is a link to a case study by iCrossing (a company where Ellis has worked and did some client content campaigns) about the integration of search and social media. Social media are becoming more important by the minute and you’d better find out the best ways how to use them, because people online are relying more and more on social media for advice and to make their buying decisions!