This has happened because Sport England has just launched a spiffing new website – very clean look and feel and good navigation.

Please let your contacts know that these photos are still available as I know a lot of people found them very useful.

There are more than 250 new photos available at photos.makesportfun.com. They’re mostly of disabled people using Inclusive Fitness Initiative (IFI) equipment.

I’m always told just how useful people find it to to have good photos to improve their marketing materials. That’s why I’m so excited to provide you with these new photos so soon after adding 450 photos just a few weeks ago.

We’ve keyworded all these new photos to make them easy to search through, we’ve also simplified the interface a little more. To save any photo just click on the thumbnail, then hover over the large photo and click “Save Photo”.

Thanks very much to Amy Smith from IFI for providing these new photos for us all to use.

The Bike4Life toolkit, now available as downloads, is full of tips and information to help families get out and about on their bikes and to help them feel safe on the road - take a look at the web page

The main point of the book (paraphrased) is as follows:

Since people don’t think very hard about the choices they make, it is a lot easier to make it easy for them to do what you want than to try to educate them or incentivize them to change their behaviour. There are many ways to do this, but one of the easiest is simply by giving thought to the way choices are available to them, or what they call “choice architecture.”

Many people in health and sport have tried to educate and inform, with little impact. The choice architects take a different approach: almost everyone opts for the default if a default is given. Thus, the answer is simply to make the default choice intelligently given what the choice architect knows about the person. The impact of savings behaviour from altering defaults swamps everything else.

Picking and choosing a few examples can’t convey what is most surprising about the book: it is really fun to read. Academics aren’t supposed to be able to write this well.

To give you a sense of the topics the book covers, here are just a few of the entries in the index:

ABBA, Gold: Greatest Hits, 194
accountability in schools, 200
air conditioners, filters for, 234
angels, 235
arousal, power of, 42
asbestos, warnings about, 189
Attila the Hun, 23-24
autopsies, corneas removed in, 177

I’m speaking about top tips for inclusive marketing at the two inclusive marketing events.

What are the benefits of attending?

• Find out the full benefits of being an inclusive fitness facility
• Look at ways of developing inclusive fitness into new programmes and initiatives
• Understand the rationale behind having an inclusive fitness facility
• Network with like-minded professionals
• Find out how other facilities in the region operate
• Develop professionally - 25 ISRM CPD points are available for attending each event

Who can benefit?
Individuals who can benefit from attending include: fitness instructors, fitness managers, individuals involved in marketing roles and individuals involved in physical activity and health development. IFI Accredited Facility staff can attend free of charge with places available to non-IFI Accredited organisations at only £50 (plus VAT) per person.

More details including how to register
There is a flyer with more details about the event including a form for registering. You can download it here.

This should save time in evaluating the workshops and make sure everyone’s opinion has an influence on the future direction of promotingactivity.com.

http://www.surveymonkey.com/s.aspx?sm=aJtQswo_2fNB8sEMuExt74pQ_3d_3d

We’ve also added a new user interface and keyworded every new photo to make it easier than ever for you to find the perfect photo.

This photo shoot was done by an incredibly talented photographer called Jon Parker Lee. His work has previously been featured in The Independent, The Sun, The Times, The Daily Telegraph, The Daily Mirror, the Manchester Evening News and others. He spent 2 months this year travelling round the North West photographing local, real people doing activity. This huge photo shoot is now available to you and anyone else promoting physical activity to use for free.

We’ve tried to capture a wide range of people taking part in activity, with a deliberate focus on normal, everyday people from all walks of life. Model release forms were signed by everyone captured in these photos, so you can use them in any format you want.

We know there are still gaps in our library – particularly around disabled people and some BME groups, so we will carry on with more photo shoots in the future to fill these gaps.

Apologies to anyone who this caused problems for, for how long this took to fix. Chris – our developer – had just gotten married when it broke and has just got back from his honeymoon. We’ll try and set it up so anything like this doesn’t hold up fixes when they’re needed.

People can either join an existing meetup group or start their own. These groups could be about anything – photography, web development, etc. but obviously what I’m interested in is the sport angle for it.

We know from the research that many people are interested in playing sport with others, but not in the formal, competitive sports club environment. This provides them with a perfect way to do just that. And the other huge benefit of this site over others is that it already has a good-sized user base. I looked around London and found all kinds of groups near me.

I would suggest this could be used by sports development officers, alongside other search tools whenever they find someone who wants to play a sport which they can’t find a group for locally. And if nothing exists its a great way for someone to quickly and easily find interest in a new group. It could even be used by existing sports clubs to market themselves and get new members.