ClickBasics with Paul Carter

Marketing from your multiple brains

Paul Carter — Thu, 17 Jan 2013 23:06:19 +0000

Are you a pitch artist or the real deal? People today are getting more and more sophisticated, and able to spot clever marketing angles. If you’re trying to figure out your angle, a prospect’s heart intelligence will see right through that. They’ll say That’s not an authentic thing. It’s gimmicky. On the other hand, if [...]

Survey Results on Businesses that “Matter.”

Paul Carter — Fri, 04 Jan 2013 22:55:33 +0000

In December 2012, ClickBasics asked website owners how you want your business or organization to matter in 2013, and what web training resources you need to do that. As promised, here are the results, including a representative sampling of comments. 1. How do you want your business to matter in people’s lives in 2013? I [...]

Top 3 Ways to Get More Leads from your Website

Paul Carter — Thu, 27 Dec 2012 04:26:40 +0000

Leads are a good thing. Especially if you want to stay alive in business. To make sales you need prospects who show interest in buying. These are leads, plain and simple. Prospects who have not only interest, but also the authority, desire, and money to buy, are golden. They’re qualified leads. So how do you [...]

Five Reasons a Flash Sale May Be Right for You

Paul Carter — Sun, 23 Dec 2012 22:06:32 +0000

Is a flash sale right for you? What is a Flash Sale? Flash sales—usually defined as a sale that lasts less than 24 hours—are THE new hot thing in email marketing these days. The e-commerce phenomenon centers on a basic principle: Create exclusivity and demand by limiting what you sell and for how long. Who [...]

What stands between you and what matters?

Paul Carter — Fri, 14 Dec 2012 19:00:29 +0000

When most of us wonder why we’re not getting the success we want, we often come up with answers in our head about the economy, or the amount of time or money we have, or some other thought. Hold on! The latest brain research says something else is going on. Scientists are now telling us [...]

How to secure your website from hackers

Paul Carter — Mon, 09 Jul 2012 13:29:48 +0000

Most modern website sites are vulnerable to hackers, who can (and do) exploit bugs in those programs to gain unauthorized access to your site. The following are some things you can do to help secure your site. Check your site’s vulnerability. A service like SiteLock will scan your site and then give you a report [...]

Website Design in 3 Minutes

Paul Carter — Fri, 29 Jun 2012 19:33:22 +0000

Your website is key… …to the larger picture of your online presence. This post is a 3 minute sprint that will give you the most important things you need to know, so your next website design will enhance your total online presence, and your business bottom line. Pick a way-point. Upgrading your online presence is [...]

Video Coffee Break Replay: How Brian and Kolleen Weinrich Increase Revenue Online by 62% in 12 Months

Paul Carter — Wed, 06 Jun 2012 03:00:20 +0000

At our May 30 Virtual Coffee Break, Brian and Kolleen Weinrich shared how they increased revenue online by 62% in 12 months. They attributed their success to… A more visible presence online due to careful study of their niche, and blogging about things their prospects and customers care about Making it easy for website visitors [...]

How Brian and Kolleen make a difference to Berkshire visitors, and increase revenue.

Paul Carter — Tue, 22 May 2012 15:58:10 +0000

If you’ve ever started a newsletter campaign, or a blog, or a Facebook page, or Twitter campaign, and given it up because it’s just too much work for what you’re getting back, I have good news for you. The owners of the Federal House B&B got it all back, and then some! Join us at [...]

How to create a burnout-proof internet marketing checklist

Paul Carter — Tue, 31 Jan 2012 01:01:03 +0000

I’m about to teach you a powerful stress reduction and burnout prevention technique. If you use this technique, it will dramatically reduce your stress and increase your internet marketing results. If you don’t use this technique you’re probably experiencing poor results and a lot of needless stress that is only going to increase and ultimately [...]