Paul Carter, ClickBasics: Internet marketing, web development, social media, and web analytics consulting.

How to build a social media listening station

admin — Mon, 08 Mar 2010 07:09:09 +0000

With an understanding of conversations, we can engage in social media to make a welcome contribution, establish credibility, build trust, and long term profitable growth.

What’s your net promoter score?

admin — Fri, 29 Jan 2010 02:23:43 +0000

The key to business growth from social media is the online talk that stems from actual, delightful experiences of your customers. A tool called the Net Promotor Score can tell you how likely this is to happen. Developed by Fred Reicheld, here’s how it works: Ask your customers Select 10 customers at random. No fair picking just the [...]

Search engine optimization basics

admin — Sat, 26 Dec 2009 16:33:36 +0000

Search Engine Optimization, or SEO, isn’t rocket science! Although it can feel complicated at times, the aim is simply to ensure that your website is presented in the way search engines and ultimately your visitors will like. One of the fastest ways to get more visitors is to generate a series of articles [...]

What’s the fastest way to grow your business today? – Part 1

admin — Mon, 23 Nov 2009 21:56:09 +0000

Well, the jury is still out, but we have clues. Consider the phenomenal growth in the use of web tools like Google, Facebook, LinkedIn, Twitter. This is a sign that customers are finding a solution to information overload by actively going after the information we want rather than just being the passive recipients of messages targeted [...]

What’s your internet marketing ROI?

admin — Sat, 31 Oct 2009 12:57:34 +0000

When you have a meal, it’s nice to know you are getting flavor, nutrition, and enjoyment. When you spend money on internet marketing, it’s nice to know you are getting back something to move your business forward. Internet marketing Return on Investment, or ROI, is a measure of what you are getting in return for what [...]

A keyword strategy

admin — Fri, 30 Oct 2009 20:23:18 +0000

An effective keyword strategy starts with seed list of about six words. Your list will improve as you do research. See below for a list of free tools. Take into account factors such as visitor relevance, business relevance, popularity and competition. For example, let’s look at the term training. Visitor relevance: What percentage of folks using [...]

The Rules have changed

admin — Mon, 05 Oct 2009 20:29:18 +0000

When I started building websites, I used the traditional and still dominant marketing model known as The Marketing Mix. This model considers four factors aimed at a target market. The four factors are product, price, place, and promotion. The assumption is that if each of these ingredients are correct, the marketing activity will more likely [...]

How to drive qualified traffic to your website

admin — Thu, 01 Oct 2009 18:58:39 +0000

If you’re like most small businesses or entrepreneurs, you’d like to drive traffic to your Web site. There’s a right way, and a wrong way. The wrong way is to drive ever more traffic to your to your site, whether or not people want to be there, want to buy what you’re selling, or appreciate [...]

How to take the guess work out of internet marketing

admin — Mon, 21 Sep 2009 20:37:32 +0000

So you’ve decided you need to improve your internet marketing. What exactly should those improvements be? Will they be well received? Will they actually help your organization? Who will make the changes? These and many other questions are common concerns that should be addressed from the start. It is my hope that this post will [...]

What’s your internet marketing score?

admin — Tue, 01 Sep 2009 20:05:03 +0000

Before you even think about spending time and money on internet marketing, score yourself on the following.