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    <title>Manage Your Writing</title>
    
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    <link rel="alternate" type="text/html" href="http://www.manageyourwriting.com/" />
    <id>tag:typepad.com,2003:weblog-326984</id>
    <updated>2009-11-08T11:01:56-05:00</updated>
    <subtitle>In this knowledge economy, writing is the chief value-producing activity, and it can be managed like any other business process.</subtitle>
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    <link rel="self" href="http://feeds.feedburner.com/ManageYourWriting" type="application/atom+xml" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com" /><entry>
        <title>The "Ultimate Guide"</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/QJoZVfdFdnk/the-ultimate-guide.html" />
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        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a662b77f970b</id>
        <published>2009-11-08T11:01:56-05:00</published>
        <updated>2009-11-08T11:01:56-05:00</updated>
        <summary>I'm pleased that Manage Your Writing has been included in "The Ultimate Guide to Better Business Writing," by OnlineDegreePrograms.org. Check it out; it's a great resource.</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Managing" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml">I'm pleased that Manage Your Writing has been included in "<a href="http://onlinedegreeprograms.org/blog/2009/the-ultimate-guide-to-better-business-writing-100-tips-tools-and-resources/">The Ultimate Guide to Better Business Writing</a>," by OnlineDegreePrograms.org. Check it out; it's a great resource.</div>
</content>


    <feedburner:origLink>http://www.manageyourwriting.com/2009/11/the-ultimate-guide.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Beware the dreaded "it is"</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/V2OsOwXo3OM/this-week-beware-the-dreaded-it-is.html" />
        <link rel="replies" type="text/html" href="http://www.manageyourwriting.com/2009/11/this-week-beware-the-dreaded-it-is.html" thr:count="1" thr:updated="2009-11-04T07:56:29-05:00" />
        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a6a57a8e970c</id>
        <published>2009-11-03T14:56:02-05:00</published>
        <updated>2009-11-03T14:56:02-05:00</updated>
        <summary>In his book Claw Your Way to the Top, humorist Dave Barry writes: State that something is your understanding. This statement should be firm, vaguely disapproving, and virtually impossible to understand. A good standard one is: "It is my understanding...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="This week" />
        
        
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<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">In his book <em>Claw Your Way to the Top</em>, humorist Dave Barry writes:</p><blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">State that something is your understanding. This statement should be firm, vaguely disapproving, and virtually impossible to understand. A good standard one is: "It is my understanding that this was to be ascertained in advance of any further action, pending review."</p></blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Although that sentence has several problems, its fundamental one is that it starts with "It is," an absolutely empty subject-verb combination. </p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, as you revise, look for sentences like this:</p><blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">It is not until Wednesday that the parts will arrive.</p></blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Change them to sentences like these:</p><blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">The parts won't arrive until Wednesday.<br />The parts will arrive Wednesday.</p></blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">(Which you choose depends, of course, on whether you're the buyer, complaining, or the supplier, promising.)</p></span></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/11/this-week-beware-the-dreaded-it-is.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Read it out loud</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/o8VXoXKEq40/this-week-read-it-out-loud.html" />
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        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a6a57842970c</id>
        <published>2009-10-26T14:52:00-04:00</published>
        <updated>2009-10-26T14:52:00-04:00</updated>
        <summary>Dan Santow, at Word Wise, a blog for public relations professionals, reminds us of a powerful tool for revising your writing: read it aloud. He concludes: . . . by reading out loud you’ll hear when sentences are meaningless and...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="This week" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Dan Santow, at <a href="http://wordwise.typepad.com/blog/2007/01/shout_it_out.html" style="text-decoration: underline; color: #cc6600; " target="_blank">Word Wise</a>, a blog for public relations professionals, <a href="http://wordwise.typepad.com/blog/2007/01/shout_it_out.html" style="text-decoration: underline; color: #cc6600; " target="_blank">reminds us</a> of a powerful tool for revising your writing: read it aloud. He concludes:</p><blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">. . . by reading out loud you’ll hear when sentences are meaningless and empty. How many times, after all, have you read a sentence like "We will utilize proprietary methodologies and best practices in order to leverage messaging that breaks through the clutter" and literally not even noticed it? Eyes gloss over (not to mention glaze over) sentences like that. Read it out loud and you’ll notice it, all right, and cringe that you were its author.</p></blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, after you've drafted something, read it aloud, then start revising.</p></span></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/10/this-week-read-it-out-loud.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Start with purpose</title>
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        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a66abf43970c</id>
        <published>2009-10-19T13:47:00-04:00</published>
        <updated>2009-10-22T13:48:39-04:00</updated>
        <summary>If a coworker interrupts us while we're writing a letter and asks, "What are you doing?" most of us will answer "Writing a letter." That answer reveals a focus on the written product, not on its purpose. Such product-focused thinking...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Planning" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="This week" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p class="entry-content" style="position: static; clear: both; margin-top: 10px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; " /><p class="entry-body" style="clear: both; " /><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">If a coworker interrupts us while we're writing a letter and asks, "What are you doing?" most of us will answer "Writing a letter."</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">That answer reveals a focus on the written product, not on its purpose. Such product-focused thinking keeps our writing from being as effective as it could be.</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, when you start each writing job, take a few seconds to think about your purpose—about what effect you want to have on your reader. This week, if a coworker interrupts your writing and asks what you're doing, be prepared to answer (for example), "I'm trying to get this customer to forgive us for a shipping mistake we made."</p><p /><p /><p class="entry-footer" style="clear: both; margin-top: 0px; margin-right: 0px; margin-bottom: 10px; margin-left: 0px; border-top-width: 0px; border-right-width: 0px; border-bottom-width: 0px; border-left-width: 0px; border-style: initial; border-color: initial; color: #000000; font-family: Verdana, Arial, sans-serif; font-size: x-small; line-height: normal; text-align: left; " /></span></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/10/this-week-start-with-purpose.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Avoid thundershower activity</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/ucgHDCVqHoc/this-week-avoid-thundershower-activity.html" />
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        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a5de163e970b</id>
        <published>2009-10-12T18:09:09-04:00</published>
        <updated>2009-10-12T18:09:09-04:00</updated>
        <summary>In his book Claw Your Way to the Top, humorist Dave Barry provides a helpful question and answer: Q. What do they mean on the TV weather forecast when they say we are going to have "thundershower activity"? A. They...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="This week" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">In his book <em>Claw Your Way to the Top</em>, humorist Dave Barry provides a helpful question and answer:</p><blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Q. What do they mean on the TV weather forecast when they say we are going to have "thundershower activity"?</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">A. They mean we are not going to have an actual thunderstorm, per se, but we are going to have thundershower activity, which looks very similar to the untrained eye.</p></blockquote><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, as you revise, look for places where your writing includes the equivalent of "thundershower activity." Go for "thunderstorms" instead.</p></span></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/10/this-week-avoid-thundershower-activity.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Check out www.B-Kom.Net</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/nwO4fmPkXew/this-week-check-out-bkomnet.html" />
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        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a5c12064970b</id>
        <published>2009-10-05T21:07:50-04:00</published>
        <updated>2009-10-05T21:07:50-04:00</updated>
        <summary>I've just launched B-Kom.Net, a business communication network. At B-Kom.Net you can post a question about writing you're doing and (I hope) get an answer. I won't promise to answer all questions myself. I hope you will answer some as...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>I've just launched <strong>B-Kom.Net</strong>, a business communication network. At <strong>B-Kom.Net</strong> you can post a question about writing you're doing and (I hope) get an answer.</p><p>I won't promise to answer all questions myself. I hope <em>you</em> will answer some as well.</p><p><strong>B-Kom.Net</strong> is currently hosted by Ning, which requires an e-mail address to log in. I won't use your address for any purpose other than B-Kom.Net.</p><p>So this week, please check out <a href="http://www.B-Kom.net" target="_blank">www.B-Kom.net</a>. Let me know how you like it.</p><p>(<span style="font-family: Georgia, Palatino, 'Palatino Linotype', Times, 'Times New Roman', serif; font-size: 13px; line-height: 19px; color: #333333; ">If you're a product or service provider--such as a consultant, trainer, coach, editor, or writer--you're more than welcome to promote your services on your Profile page. But I'm asking you to join me, for now, in not explicitly promoting your products or services in the Forum.)</span></p><p /></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/10/this-week-check-out-bkomnet.html</feedburner:origLink></entry>
    <entry>
        <title>Feedback needed</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/G7ONIXW0C24/feedback-needed.html" />
        <link rel="replies" type="text/html" href="http://www.manageyourwriting.com/2009/10/feedback-needed.html" thr:count="0" />
        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a60cc3d0970c</id>
        <published>2009-10-02T14:03:55-04:00</published>
        <updated>2009-10-02T14:03:55-04:00</updated>
        <summary>McGraw-Hill has asked me to revise The McGraw-Hill 36-Hour Course in Business Writing and Communication for a second edition. I'd like your help. If you've read the book, please send me your feedback: What should I add? What should I...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><p>McGraw-Hill has asked me to revise <em>The McGraw-Hill 36-Hour Course in Business Writing and Communication</em> for a second edition.</p><p>I'd like your help.</p><p>If you've read the book, please send me your feedback: </p><p><ul>
<li>What should I add? </li>
<li>What should I delete? </li>
<li>What should I be sure to keep in? </li>
<li>What should I change? </li>
<li>What stories about business communication can you contribute?</li>
</ul>
</p><p>My deadline is November 30, so I'd like your suggestions by November 1. You can submit them as comments to this blog post, or by e-mail to ken@ManageYourWriting.com.</p><p>Thanks! If I use what you send, I'll credit you in the second edition.</p></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/10/feedback-needed.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Don't waste your readers' time</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/xyWISc91MG8/this-week-dont-waste-your-readers-time.html" />
        <link rel="replies" type="text/html" href="http://www.manageyourwriting.com/2009/09/this-week-dont-waste-your-readers-time.html" thr:count="1" thr:updated="2009-09-28T23:38:39-04:00" />
        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a5a66bfc970b</id>
        <published>2009-09-28T21:06:01-04:00</published>
        <updated>2009-09-28T21:06:01-04:00</updated>
        <summary>Recently, one of the strongest champions of good writing has been best-selling marketing guru Harry Beckwith. In his book Selling the Invisible he wrote that vague empty pieces of writing "tell your prospects one thing: They say you are willing...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Revising" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="This week" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Recently, one of the strongest champions of good writing has been best-selling marketing guru Harry Beckwith. In his book <em>Selling the Invisible</em> he wrote that vague empty pieces of writing "tell your prospects one thing: They say you are willing to waste that person's time. No message can hurt you more."</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, after you draft each piece of writing, ask yourself, "In what ways am I wasting my readers' time?" Use your answer to help you revise.</p></span></div>
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    <feedburner:origLink>http://www.manageyourwriting.com/2009/09/this-week-dont-waste-your-readers-time.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Track your writing</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/kTby3ED5dxk/this-week-track-your-writing.html" />
        <link rel="replies" type="text/html" href="http://www.manageyourwriting.com/2009/09/this-week-track-your-writing.html" thr:count="2" thr:updated="2009-09-27T08:14:21-04:00" />
        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a588fff0970b</id>
        <published>2009-09-21T15:36:58-04:00</published>
        <updated>2009-09-21T15:36:58-04:00</updated>
        <summary>As you may know by now, I argue that writing is the chief value-producing activity in this economy. But that may or may not be true for you. This week, keep an informal log of the writing you do, and...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        <category scheme="http://www.sixapart.com/ns/types#category" term="Managing" />
        <category scheme="http://www.sixapart.com/ns/types#category" term="This week" />
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">As you may know by now, I argue that writing is the chief value-producing activity in this economy.  But that may or may not be true for you.</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, keep an informal log of the writing you do, and the time you spend on doing it. Track both formal and informal writing, on paper and on screen. Include the time you spend thinking about the writing you have to do, the time you spend planning, the time you spend drafting, and the time you spend revising.</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This time next week, analyze the log. How much of your time is spent on writing? How much on planning, drafting, revising? How much on various kinds of written products: notes, e-mail messages, reports? How productive was that time? How could you make it more productive?</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Then please post your results as comments on this blog, or send them to me by e-mail--in which case, I'll keep your name confidential.</p></span></div>
</content>


    <feedburner:origLink>http://www.manageyourwriting.com/2009/09/this-week-track-your-writing.html</feedburner:origLink></entry>
    <entry>
        <title>This week: Read like Your Reader</title>
        <link rel="alternate" type="text/html" href="http://feedproxy.google.com/~r/ManageYourWriting/~3/PWy8-qRwjo8/this-week-read-like-your-reader.html" />
        <link rel="replies" type="text/html" href="http://www.manageyourwriting.com/2009/09/this-week-read-like-your-reader.html" thr:count="2" thr:updated="2009-09-17T15:27:40-04:00" />
        <id>tag:typepad.com,2003:post-6a00d8345259d069e20120a5770f86970b</id>
        <published>2009-09-14T22:17:00-04:00</published>
        <updated>2009-09-14T22:17:00-04:00</updated>
        <summary>The key to revising is looking at your work as your reader will. That requires objectivity. Have you ever had the experience of reading a piece of writing that you did as a child or adolescent? In my own experience,...</summary>
        <author>
            <name>Kenneth W. Davis</name>
        </author>
        
        
<content type="xhtml" xml:lang="en-US" xml:base="http://www.manageyourwriting.com/">
<div xmlns="http://www.w3.org/1999/xhtml"><span style="line-height: 26px; color: #333333; "><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">The key to revising is looking at your work as your reader will. That requires objectivity.</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">Have you ever had the experience of reading a piece of writing that you did as a child or adolescent? In my own experience, reading my oldest writing is both embarrassing and fun—fun because the writing sounds as if it were written by a totally different person. And of course it was.</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">In business, of course, we don't have the luxury of waiting 10, 20, or 30 years to read our draft again. So we have to force ourselves to get something of the same distance, the same objectivity. Even in five minutes we can trick ourselves. We can print out our draft, set it down without reading it, and head for the restroom, vending machine, or coffee pot. We we return, we can say to ourselves, "Oh, there's the sales letter I've been putting off writing. Someone must have drafted it for me! Hmm, let me read it. Well, it's not bad, but it's certainly not up to my standards yet. I'm not willing to put my name on it now. But at least it's been written! All I have to do is revise it until it's good enough for my signature."</p><p style="margin-top: 10px; margin-bottom: 10px; text-align: left; ">This week, after you draft each piece of writing, walk away from it. When you come back, try to pretend you're seeing it for the first time.</p></span></div>
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