tag:blogger.com,1999:blog-56125579883204721762024-11-08T07:20:00.265-08:00ManagedBranding is a fully managed branding, social media, personal, and business company.ManagedBrandinghttp://www.blogger.com/profile/03395285085259742540noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5612557988320472176.post-25913946837204328702010-11-30T22:03:00.000-08:002010-11-30T22:03:55.878-08:00Today marks the launch of our latest project: <a href="http://www.topresppeople.com/">TopRESPPeople.com</a><br /> <br /> Check it out here: <a href="http://www.toprealestatepeople.com/">www.toprealestatepeople.com</a> also on <a href="http://www.facebook.com/pages/Toronto-ON/Top-RESP-People/123602621033988">Facebook</a> and <a href="http://twitter.com/topresppeople">Twitter</a>ManagedBrandinghttp://www.blogger.com/profile/03395285085259742540noreply@blogger.com0tag:blogger.com,1999:blog-5612557988320472176.post-31255528717946550902010-11-18T14:45:00.000-08:002010-11-18T14:45:46.126-08:00Today marks the launch of our latest project: TopRealEstatePeople.com<br /> <br /> Check it out here: <a href="http://www.toprealestatepeople.com/">www.toprealestatepeople.com</a>&nbsp;also on <a href="http://www.facebook.com/pages/Toronto-ON/Top-Real-Estate-People/169326789763167">Facebook</a> and <a href="http://twitter.com/toprealestatepp">Twitter</a>ManagedBrandinghttp://www.blogger.com/profile/03395285085259742540noreply@blogger.com0tag:blogger.com,1999:blog-5612557988320472176.post-52840195067085255282010-11-04T16:09:00.000-07:002010-11-04T16:09:06.997-07:00<span class="Apple-style-span" style="font-size: 12px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">A company not advertising online does so typically because they don’t know what they are missing out on. This can come from a variety of reasons stemming from:</span></span><br /> <div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">- Being in businesses for over 25+ years and having been established long before the Internet, leading to overconfidence in their existing marketing plan.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">- Being a new upstart and just not knowing that it is the cheapest marketing they can get.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">- Fear of change or something they don’t know about.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">- Not knowing the potential outcome.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><u><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">ManagedBranding is here to simplify all this, and show you how effective your marketing can be.</span></u></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">** Note we do not list the names of bad marketers so as not to be negative **</span><br /> <span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Scenario 1</span></b></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">45 Year old Electrical HVAC installation company</span></i></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span> </div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Gross Sales: $ 3,000,000 per year</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Reason for having a very simple non marketed website: The founder of the company is convinced that all their business is from reputation and word of mouth.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Solution:&nbsp;In todays market place most of what he says is correct but when a company needs a 100K job to be done today they look online to get competitive quotes. This company is missing out on all this potential business. Back when they began over 70% of the annual business was from new customers. Those figures do not have to drop and in fact if they needed extra market they could always expand and or partner with Electrical companies in other regions.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Conclusion: This company is loosing from 30-50% of&nbsp; the business they could get from the Internet or that they are loosing for looking too dinosaur like.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Scenario 2</span></b></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">New dance club in South Ontario</span></i></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Gross Sales: &nbsp;not open yet</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">They cut their website budget to the low price of $3,000 while construction of the interior costs over $700,000. Now the biggest aspect of a new night club is who comes and the DJ. This creates exciting synergy and people want to come back. The website is cheaper, louder and more useful than print, radio, and TV. All the mediums are great but per visitor much more expensive. A website pulls up on demand whether at home or on your iPhone or BlackBerry. When the viewer sees the website they can find out all the event for everyday the attire the DJs or Band and so on. A website is one of the most powerfull marketing tools a Night Club can utilize.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Conclusion: This club will miss a major marketing launch and first impression by cutting costs on their website development. This will hinder them if they survive for years to come as they will always be playing catchup.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><b><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Scenario 3</span></b></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Bathroom and Kitchen Installation Company</span></i></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span><br /> <span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">This company has 2 owners and 4 employees.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Gross sales: $400,000</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">This company has a basic website with no marketing. They use it as an adjunct to their business card only. It is not found in the top pages of any Google search result and and provides limited information about the company. It is the founders's first website and they were afraid to spend anymore money to properly market it. What this in essence means is that they wasted most of the money they spent on the website as it will not generate new business on its own and it cant be found.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Conclusion: This company will miss out on lots of business and live on reputation alone as many contractors do.</span><br /> <b><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></b><br /> <span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"></span><b><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Scenario 4:</span></b></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Outdoor online clothing compan</span></i><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">y </span></i><a href="http://www.altrec.com/"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Altrec.com</span></i></a></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><b></b></span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Gross sales: unknown</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Search engine ranking: very high</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">This company is mean and lean and is competing against physical stores head to head. Its regular merchandise is 30-50% off store prices. &nbsp; They do not stock inventory and they ship very quickly. The regular stores need to have a composite where they have online and offline sales and gear information and reviews. The also never run out of stock as many physical retails do on purpose when it comes to outdoors gear. Just try getting a quality North Face down jacket in a medium in mid December.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Conclusion: This is a tremendous company and business model and slow moving companies should pay attention.</span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px; min-height: 15.0px;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br /> </span></div><div style="font: 12.0px 'Times New Roman'; margin: 0.0px 0.0px 0.0px 0.0px;"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">For more information on </span></i><a href="http://www.managedbranding.com/"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">ManagedBranding</span></i></a><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"> and its solutions check out our </span></i><a href="http://managedbranding.blogspot.com/"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Blog</span></i></a><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"> or </span></i><a href="http://www.managedbranding.com/"><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Corporate Website</span></i></a><i><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">.</span></i></div>ManagedBrandinghttp://www.blogger.com/profile/03395285085259742540noreply@blogger.com0tag:blogger.com,1999:blog-5612557988320472176.post-77171629025524093502010-11-01T13:18:00.000-07:002010-12-02T13:22:56.944-08:00Today marks the launch of our latest project: <a href="http://www.topinsurancepeople.com/">TopInsurancePeople.com</a><br /> <br /> Check it out here: <a href="http://www.topinsurancepeople.com/">www.topinsurancepeople.com</a> also on <a href="http://www.facebook.com/TopInsurancePeople">Facebook</a> and <a href="http://twitter.com/topinsuranceppl">Twitter</a>ManagedBrandinghttp://www.blogger.com/profile/03395285085259742540noreply@blogger.com0