Management Education at IIPM

It becomes paramount to go beyond contract alone and family-run organisations...

2006-12-15T01:54:00.000-08:00

That’s simply because family-run businesses have more continuity and stability at the top level since key decision makers do not change frequently. This continuity and stability at the top sends out a very powerful message to the outside world and with people who are dealing with the organisation. In my humble opinion, this stability at the top gives tremendous satisfaction to the employees, shareholders as well as to the customers. In fact, the customers, especially distant customers, are very keen to work on supply contracts as a lot of technology flows through. It becomes paramount to go beyond contract alone and family-run organisations and businesses offer unique advantages in this sphere. It is this continuity and stability that has helped us at the Hero Group become globally competitive. For example, in a short span of just 2 years, Hero Motors, the front-end engineering outsourcing company of Hero Group, has been able to negotiate contracts worth Rs.6.5 billion for supply to prominent companies like BRP, Austria/Canada. For more information on IIPM Editorial Article, please click here...,

Source: IIPM, 4Ps, B&E

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The Publisher & Editor of Jammag Magazine, Rashmi Bansal could not be traced at her office at Prabhadevi or her residence at Navi Mumbai, for more information please click on the following links:

Kotak Life to spread more

2006-12-11T11:39:00.000-08:00

One of the major private players in the Indian life insurance sector, Kotak Life has announced plans to expand its presence to 90 new cities in the country and grow its agency force to 50,000 from the existing 18,000, with special focus on markets of Gujarat, Punjab, Kerala & Maharastra. This move has come in anticipation to grow above 100% in the future. Kotak Life, which has recorded first year premium of Rs.1.64 billion for the first half of the current financial year, has now launched a head start child plan that would provide long term capital growth along with protection of capital under volatile market conditions.

To read more on IIPM Editorial Article, please click here...,

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Source: IIPM, 4Ps, B&E

Loot, plunder, pillage... and do it online!

2006-11-10T12:43:00.000-08:00

There's tremendous amount of 'real' money at work in the 'virtual' world of gaming

Once upon a time, when I was but a green soft ware engineer at Novell and the Internet was young and browsers were not yet an idea in Tim Berners-Lee’s mind, I played video games on an 800x600 resolution monitor. The games were controlled by graphics hardware & soft ware that are to the current generation of graphics technology as 3.5" floppy diskettes are to 1 TB USB 2.0 disks. And a weekend excursion to play Pong at a local business establishment with a Pong console was really super! Can you hear the snickers and derisive laughter from today’s gamers? Video game hardware has evolved into Xboxes and Sony PlayStations while the games themselves have evolved into a dizzying variety of genres & titles like adventure, role-playing, first-person shooter (FPS), third-person shooter, sports, racing, puzzles, turn-based strategy (TBS), real time strategy (RTS), action adventure, massively multi-player online games (MMOG), et al. Let’s look at game economics. You will be surprised... For more information on IIPM Editorial Article, please click here...,

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Source: IIPM, B&E

We spent around Rs.200 million for the promotional campaign of Rang De Basanti

2006-10-30T12:43:00.000-08:00

But, to get the audiences to watch their films on the first three days is a tricky job. And that’s where marketing comes to play. While the year 2005 saw innovative promotional campaigns of movies like Hum Tum (cartoons in TOI, Saif appearing in Jassi Jaisi Koi Nahin, and an MTV song) and Bunty & Babli (Abhishek and Rani appearing as two newsreaders on a leading news channel, apart from acting in MTV Bakra) becoming milestones, the year 2006 went many steps further, especially in terms of marketing budgets. “Every film we produce has a unique marketing proposition. And the marketing budget is 75-100% of the production budget,” acknowledges Pritish Nandy, Chairman, Pritish Nandy Communications. Reveals Siddharth Kapoor, VP (marketing & Communications), UTV, “We spent around Rs.200 million for the promotional campaign of Rang De Basanti.” TV, billboards, radio, publications, roadshows, promotional campaigns, hiring PR firms, you name it, and production houses are following the strategies on a warpath. For more information on IIPM Articles, please click here... , Also visit: Arindam Chaudhuri Initiative

Source: B&E and IIPM Publications

The Million Dollar Lure: 46,456,174 INR (IIPM Publication)

2006-09-11T11:09:00.000-07:00

Fishing is for grandpas… And in this case disgustingly rich grandpas!! This fishing lure (to catch what – a gold shark?) is encrusted with 1.36 kgs of 18-karat & 14-karat gold and platinum, 4,753 diamonds and rubies of 100 carats and measures around upto 12 inches. Retailed by MacDaddy, it sure wants you to put yourself up for adoption for this big (read rich) daddy.

For complete IIPM Editorial Article, please click here...

Editor: Arindam Chaudhuri

Source: IIPM Publication

HPCL (4Ps Publication, IIPM)

2006-08-31T02:44:00.000-07:00

“All that glitters is not gold.” That axiom should be given a new spin by putting it as, “All gold does not glitter,” for there is also the small matter of black gold – or oil – to think about. And if one award were to go for innovation in contribution to environment & health, the winner, by miles, would be Hindustan Petroleum Corporation Ltd (HPCL), the Rs.646.89 billion oil mammoth, which has been awarded the honor of being ‘India’s most preferred Auto Fuel’, an award conferred by Awaaz Consumer Awards 2006. And not without good reason either. A corporate entity is always a part of the larger scheme of things (read, the society it exists in). To prove the statement true, the Mumbai refinery of HPCL went ahead and snared the “Golden Peacock Global Award for Environmental Leadership” for the year 2006 in Refinery Sectors, an award that would do Greenpeace proud; all this while its Santacruz ASF bagged the “Golden Peacock Environment Management Award” for the 2nd consecutive year for undertaking a gamut of Safety, Health and Environment Initiatives. Setup in 1991, these awards are now deemed the holy grail of corporate excellence and encompasses, among other disciplines, innovation as well. For records, HPCL has already won 9 “Greentech Gold Safety Awards” for the year 2005-06 for Outstanding Achievement in Safety, Health & Environment. Very rarely has India seen a leading corporation, which – while having no dying need to society that it cares – goes way out to invest in innovative measures that actually eat away into its profits; all of this to implement one measure that is most ethical... contributions to society. HPCL remains our favourite!

For complete IIPM Editorial Article, please click here...

Editor: Arindam Chaudhuri

Source: IIPM Publication

Reynolds: Racer Gel, Waterproof (IIPM: 4Ps Article)

2006-08-30T05:08:00.000-07:00

BRAND : Reynolds

AGENCY : JWT

BASELINE : Reynold’s Racer Gel, Waterproof

DESCRIPTION : A few kids are playing cricket when they see Sachin Tendulkar. They rush to him for autographs. One of the boys pushes a fat guy while he is running towards the Little Master, and the fat guy falls down. The other boy gets Tendulkar’s autograph signed with a Reynold’s pen. The fat kid, meanwhile, wants to get even, so he takes a pipe and showers the boy with water, and the piece of paper with the autograph gets wet. But all’s well, because Sachin used the waterproof Reynold’s!

4Ps TAKE: The brand communication is about the product benefit, the ‘waterproof’ element. The power idea is to position the pen as one which remains unaffected come rain, hail or storm! With kids being used in the medium, this is a fresh way of putting the message across. And of course there’s Sachin Tendulkar as the brand ambassador: when he bats for your product, you don’t need anything else.

For complete IIPM Editorial Article, please click here...

Source: IIPM Publication, Editor: Arindam Chaudhuri

IIPM Editorial -> A tale of two cities...

2006-08-16T00:30:00.000-07:00

It’s the perfect story – two heroes side by side – one’s rich, glamorous and highly regarded by all, while the other hails from humbler environs and is at best known for his pleasant comportment. On the coast of Normandy, two such resorts fit these roles precisely and make for an ideal getaway. Dress your best when at Deauville’s Promenade des Planches and indulge in the frivolities abounding in its casinos, race tracks, yachts... Meanwhile, Deauville’s charming cousin Trouville-sur-Mer, barely a shouting distance away, off ers an edenic beach, a dockside market, casinos and grand villas. But on August 10, hordes of tourists abandon Deauville’s racetracks for Trouville’s donkey derby! Amidst the furious betting and excitement, for once, the humble burros outshine the thoroughbreds and become the heroes!

For complete IIPM Editorial Article, please click here...

Source: IIPM Publication, Editor: Arindam Chaudhuri

IIPM B&E July Magazine Article: Sharing Financial details with your team

2006-07-17T00:38:00.000-07:00

But there are real perils involved with opening the books, the main one being that it is very hard to open them just a little bit. Once you start “exposing” the costs, to have them make sense, you also need to expose the revenues and profits of your business. The numbers are all relative, of course. So, are you sure you’re comfortable with the team members knowing how much the business makes? They will naturally compare that number to what they make personally, and eventually, they will also be able to extrapolate how much of the pie of profits you have – and they do not. That gap may very well be something you’re willing or even proud to explain. If that be the case, then there’s probably no downside to sharing financial details with your team. But remember that every employee, no matter what is the size of the company, has a personal pay scale in his head that estimates what he and every co-worker is worth due to output and performance. If you get the sense that your information spree will upend those notions, then leave this particular deed undone for now and try to find other, perhaps less perilous ways to get your team to care about work the way you do.

For more on IIPM Publication Article, click here...

Source: (Business& Economy), IIPM; Editor: Arindam Chaudhuri

IIPM News Article - The Proverbial Dark Horse

2006-06-20T00:38:00.000-07:00

As JSPL goes global, it needs to be careful about policy tangles

In an age when only heavyweights like Mittal and Arcelor make headlines for record breaking deals in steel, relatively lesser known Jindal Steel & Power limited (JSPL) upset the trend by bagging a contract for developing what is believed to be the world’s largest single source of iron ore deposits. On June 2, 2006 JSPL struck a $2.3 billion deal to develop the El Mutun site in Bolivia, which is believed to have iron ore reserves of over 40 billion tonnes. JSPL came up trumps in the face of bidders like Mittal being disqualified. Vikrant Gujral, CEO, JSPL comments, “JSPL will benefit both financially and strategically.” Despite its potential, the mine fascinated few bidders, due to the Government’s pro-nationalisation attitude. The deal will indemnify supplies of key raw material and also help in de-risking JSPL’s operations geographically. Steel analyst Bhavin Chedda of Pioneer Intermediaries said, “(The deal) will propel it into the league of lowest cost global hot metal producer.” In the face of growing consolidation, Indian players like JSPL will have to take the global route to survive the uncertainties in the steel sector. The El Mutun deal could propel JSPL to global ranks in the near future; unless the Bolivian government decides to play spoilsport.

For complete IIPM Editorial Article, please click here...

Source: IIPM Publication , Editor: Arindam Chaudhuri

‘Jet’ting a deal with Lufthansa (IIPM Publication)

2006-05-22T00:40:00.000-07:00

India’s largest domestic airline, Jet Airways, has entered into an agreement with German national carrier Lufthansa. The agreement would revolve around the frequent flier programme of both the airlines, allowing members to collect or redeem their traveler points while using services of any one of the airlines. The facility is not only applicable to the 42 weekly flights, which Lufthansa operates from India; rather it has been further extended to the airline’s 13,200 global weekly flights. This tieup between the two carriers looks to be extremely timely, as the Indian aviation market is growing at a phenomenal rate presently.

For complete IIPM Editorial Article, please click here...

Source: Publication, IIPM

HWL continues to suffer losses (IIPM Publication)

2006-05-09T12:04:00.000-07:00

By current trends, though capacity utilisation is forecasted to be 100% by 2009, the industry in general needs to invest $14 billion by 2007 to avoid demand outstripping supply. That clearly proves that HWL, instead of attempting to re-orient investments to telecom, should actively target investing back into the ports business. Though the group’s Hong Kong pre-tax earnings from international ports regressed by 5% year on year – primarily due to tariff pressures and heavy competition – the expected massive global demand supply gap is enough to forecast extremely high and healthy future growth rates. Port capacity expansion is surely the call of the day, especially given the fact that telecom is the only business where HWL continues to suffer losses!

For complete IIPM Editorial Article, Please click here...

Source: IIPM Publication

Tribune prints pink slips

2006-04-18T04:38:00.000-07:00

Tribune Co., one of the top media companies in the United States, has announced plans to cut jobs, due to falling circulation, advertising and revenue and increasing newsprint costs. The Chicago-based company, with business interests in publishing & broadcasting, reported an October 2005 revenue of $439 million, down from $455 million in October 2004 (a 3.5% fall). The job cuts (to be carried out at five Tribune owned newspapers) include eighty five of 1,032 newsroom jobs at The Los Angeles Times (a Tribune newspaper), which is about 8% of its total editorial work force. The Times another Tribune newspaper, has also reported a fall. Read More on the IIPM B&E Article...

Source: IIPM - Business & Economy

Minority Vote Banks (IIPM B&E Publication)

2006-04-03T04:15:00.000-07:00

Accordingly, the UPA government decided that it was not happy with the High Court order and will appeal to the Supreme Court to restore reservations for Muslims in AMU. With elections happening in Bihar, it was quite predictable for Congress to showcase its concerns for Muslims. Equally predictable was the BJP’s response slamming Congress for appeasing ‘minority vote banks’. Says Prakash Javedkar, the BJP spokesman: “The Congress wants to repeat the Shah Bano type of politics of pleasing fundamentalists and jeopardizing national unity”. For More IIPM Publication information, Please click here...

Source: IIPM - Business & Economy

Business Magazine, IIPM - The internet will fall apart…

2006-03-28T23:05:00.000-08:00

In a recent meeting held in Geneva to discuss the future of the internet, the differences between the US and those opposing it were sharp and stark. The EU issued a warning that “the internet will fall apart” if the US insists on retaining monopoly control. The delegation sent by Brazil issued a statement that attacked the US monopoly “On internet governance, three words tend to come to mind: lack of legitimacy. In our digital world, one nation decides for all of us.” The delegation sent by Iran claimed that the “US can use its control over the internet as a policy instrument to deny the benefits of internet usage to countries like Iran.” Read More...

Source: IIPM - Business & Economy

World Class Editorial - IIPM

2006-03-21T01:28:00.000-08:00

But again, this phenomenon results exactly from two features: gold’s quality of ‘moneyness’ and the physical limitations upon its supply.Ultimately in an inflation, the surfeit of available money (often magnified by the consequent initiation of a credit expansion) boosts the price of all manner of economic goods beyond what seems their sustainable ability to generate real income – that is, beyond their capacity to give rise to a flow of goods and services with which to satisfy human needs. Put another way, many things come to be traded for more ‘money’, but they represent no extra substantive addition to ‘wealth’.

Source: IIPM - Business & Economy

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Management Education at IIPM

2006-03-15T22:49:00.000-08:00

IIPM – Editorial

Long Distance Telephony

Intense competition in national and international long distance telephony in the wake of recent policy changes announced by the DoT (that lowered entry fee for new players) signals that growth around VSNL would be strategically tough. With more competition around the corner, it is not surprising that VSNL has seen its revenues fall by around 30% year on year in various segments as per last financial year’s reports. Read More...

Source: IIPM - Business & Economy

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Global Force

This phenomenon comes as no surprise to economists. Add two billion Indian and Chinese workers to the global labor force, and the value of other means of production particularly capital and commodities (for example, gold and oil) is bound to go up. And so it has, with capitalists everywhere gaining an ever larger share of the economic pie. (In theory, capitalists in labor-abundant China and India could end up as losers, but in practice, they too have benefited, thanks to their governments’ success in simultaneously liberalizing and globalising). For More on IIPM Publication Article, please click...

Source: IIPM - Business & Economy